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Communication
Business
Communication
Building Critical Skills
• Kitty O Locker, Stephen Kyo Kaczmarek, Kathryn Braun
• Second Canadian Edition, © 2005
Communicating
in the Workplace
• Margaret Dombeck, Centennial College of Applied Arts and Technology,
Sue Camp Gardner-Webb College, and Marilyn Satterwhite, Danville Area
Community College, IL • Sixth Canadian Edition, © 2003
The Second Canadian Edition of Business Communication:
Building Critical Skills reinforces the essential elements of
good communication with 30 skill-centred modules that can be
taught in any order. Each module reinforces the PAIBOC (purpose,
audience, information, benefits, objections, and context) model,
which teaches students to become effective, audience-focused
communicators. Current, Canadian examples throughout the
text help students to connect and apply the principles of business
communication to their daily lives.
A new design that reinforces the principles of business
communication.
Unit-ending Cases for Communicators – Include both individual
and team activities for even more flexibility in assigning
work.
Unit-opening vignettes – Each unit, is introduced with a
high-interest vignette featuring a Canadian who uses business
communication skills at work.
Additional student writing samples – Provided on the
Online Learning Centre to extend discussion of key business
documents.
Unique, relevant topical coverage – Module 5: Designing
Documents, Slides and Screens; Module 17: Listening; Module
18: Working and Writing in Teams – offer skill-building in
areas neglected by other business communication texts. The
text offers superior coverage of technology and email protocol
in Modules 9 and 13.
Pedagogy to build critical skills – The text includes full-page,
paired writing examples that show students how to rework a
sentence, paragraph, or message, providing a model for revising
their own prose.
Extensive end-of-chapter resources – wide range of exercises
and applications that conclude each module: questions for
comprehension, questions for critical thinking, exercises and
problems, and Polishing Your Prose Sections. Polishing Your
Prose sections include a short explanation of an aspect of
grammar, style, or usage, followed by ten exercises.
Instructor's CD-ROM contains complete instructor supplements
including Instructor's Manual, Test Bank, CTB, and
Transparency Masters.
Contains a wealth of updated information and new topics
including non-verbal communication, plagiarism, and
customer communication methods.
Features
Teamwork exercises
Presentation skills
Grammar handbook
Abundant examples
Table of Contents
Unit 1 – Exploring Communications and Developing Oral
Communication Skills
1 Exploring Communications
2 Developing Oral Communication Skills
Unit 2 – Exploring Language Structure
3 Exploring Language Elements
4 Mastering Nouns and Pronouns
5 Expanding Language Skills
Unit 3 – Developing Writing Skills
6 Applying the Mechanics of Style
7 Sharpening Writing Skills
Unit 4 – Applying Writing Skills
8 Writing Business Correspondence – Part 1
9 Writing Business Correspondence – Part 2
10 Writing Reports, Minutes, and News Releases
Unit 5 – Communicating with Customers and Employers
11 Improving Communication with Customers
12 Communicating in Employment Situations
Appendix: Employability Skills Profile
www.mcgrawhill.ca/college/dombeck
Student Text (560 pages, Softcover) 0-07-090814-1 $58.61
Instructor's Manual 0-07-560635-6 $52.95
Student Study Guide 0-07-090818-4 $33.96
Prices subject to change without notice
Student Text 0-07-092728-6 $56.91
Instructor's CD-ROM 0-07-092821-5 $39.95
Prices subject to change without notice
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