NEW! NEW! NEW! NEW! NEW! - McGraw-Hill Ryerson
NEW! NEW! NEW! NEW! NEW! - McGraw-Hill Ryerson
NEW! NEW! NEW! NEW! NEW! - McGraw-Hill Ryerson
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Mass Media / Film / Photography<br />
Understanding<br />
Mass Media<br />
• Jawitz • Fifth Edition<br />
Understanding Mass Media stresses the importance of becoming<br />
media literate in today’s media-driven society. Filled with<br />
thought-provoking readings, illustrations, and activities, this<br />
book offers 14 chapters, from the basics of communication to<br />
the sophisticated techniques of media-based industries.<br />
Student Text 0-844-25831-8 $77.98<br />
Teacher's Resource Book 0-844-25832-6 $38.03<br />
Student Workbook 0-844-25865-2 $16.54<br />
Workbook, TAE 0-844-25877-6 $18.99<br />
Photography in Focus<br />
• Burchfield, Jacobs, Kokrda • © 1997<br />
Film Art<br />
An Introduction and Film Viewers Guide<br />
• Bordwell, Thompson • Seventh Edition, © 2004<br />
While continuing to provide the best introduction to the<br />
fundamentals of serious film study, the seventh edition<br />
has been extensively redesigned in full colour greatly enhancing<br />
the text's visual appeal and overall accessibility to today's students.<br />
Throughout the text, all images presented are frame enlargements<br />
as opposed to production stills or advertising photos.<br />
www.mhhe.com/filmart7<br />
Student Text (480 pages, Softcover) 0-07-287880-0 $71.36<br />
Price subject to change without notice<br />
Exploring Color<br />
Photography<br />
• Hirsch • Fourth Edition, © 2005<br />
Photography in Focus is a comprehensive textbook on photography,<br />
covering basic camera functions, lighting, film<br />
development, and printmaking for black and white and colour.<br />
Your students will enjoy the step-by-step manner of how this<br />
book is organized with 21 chapters of colour and black and white<br />
photos.<br />
Student Text (Hardcover) 0-844-25781-8 $63.80<br />
Teacher's Manual 0-844-25783-4 $22.99<br />
Exploring Color Photography is a comprehensive, practical<br />
resource for understanding the ideas, images, history, and<br />
processes of colour photography.<br />
Features<br />
Saves students time and money with tear-outs including an<br />
18% gray card, colour checker, and sliding gray scale.<br />
Integrates challenging hands-on assignments throughout the text.<br />
Stresses diverse working methods by treating analog, digital,<br />
and non-silver methods as equal photographic tools<br />
Text 0-07-240706-9 $66.26<br />
Color Quick Guide 0-07-296531-2 TBA<br />
Price subject to change without notice<br />
52<br />
To Order: 1-800-565-5758 Fax: 1-800-463-5885 www.mcgrawhill.ca/school
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