Discovering Ontario report - Ministry of Tourism

Next Steps
To provide leadership on issues related to tourism economic development, the Ministry of Tourism
should:
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Ensure that all Government of Ontario ministries that impact tourism come together to create a
whole-of-government approach to tourism.
Establish a Results Team for Tourism (as was done for Health and Education and other ministries) to
help provide accountability and demonstrate progress.
Report annually to Cabinet on the state of tourism in Ontario.
Work with the Premier’s Office and Cabinet Office to identify milestones and measures of progress
toward the 2020 goal.
Work in collaboration with industry to better inform the government’s overall economic priorities.
This would help link broad initiatives to the industry (e.g., “enablers” such as infrastructure
development, product development, training and service quality, and regulatory modernization).
Include tourism in the economic development strategies of Ontario ministries (e.g., tourism should
be included in the investment attraction priorities of the Ministry of International Trade and
Investment).
Ensure the Ministry of Tourism has the human and financial resources it needs to fulfil its leadership
role.
Result
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Tourism has a higher profile and Ontarians are more aware of its contribution to employment and
economic development.
Government resources are allocated in a more focused and effective way to support tourism
industry growth.
There is clear and measurable progress toward maximizing the competitiveness of the tourism
industry.
Investment and infrastructure funding decisions incorporate tourism priorities.
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