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GENERIC SKILLS IN PERSONNEL DEVELOPMENT<br />

Saifudd<strong>in</strong> Kumar Abdullah M. Ed<br />

Department of Polytechnic<br />

Kementerian <strong>Pengajian</strong> T<strong>in</strong>ggi Malaysia<br />

sa<strong>in</strong>ash6565@hotmail.com<br />

ABSTRACT<br />

The global challenge nowadays mak<strong>in</strong>g the competition for a job is particularly<br />

high. Any organizations need all-round candidates that can br<strong>in</strong>g the company<br />

ahead of others. Graduates with high <strong>generic</strong> <strong>skills</strong> are the most preferable for<br />

tak<strong>in</strong>g on a job. Generic <strong>skills</strong> are also known as <strong>skills</strong>, qualities and trait that an<br />

<strong>in</strong>dividual has to master <strong>in</strong> order to succeed <strong>in</strong> their studies and career. This<br />

quality def<strong>in</strong>ed as also team-work, time management, problem solv<strong>in</strong>g, and<br />

sharpen numerical <strong>skills</strong>. The focus of this paper is to discuss the challenges<br />

faced and the strategies to overcome the problems faced <strong>in</strong> personnel<br />

<strong>development</strong><br />

INTRODUCTION<br />

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‘To place the right people with the right <strong>skills</strong> <strong>in</strong> the right jobs for the<br />

right cost at the right time....’<br />

Tuan Hj Abbas B<strong>in</strong> Hj Awang<br />

The phrase above reflects the concern of employers today. Basis of<br />

recruitment for prospective employees will be on the <strong>skills</strong> that they possess<br />

besides their academic qualifications. At a glance reveals that employers look for<br />

well-rounded people with a variety of <strong>generic</strong> <strong>skills</strong>; people who can learn<br />

<strong>in</strong>dependently and have a desire to keep <strong>in</strong>creas<strong>in</strong>g their knowledge and abilities<br />

throughout life. They want people capable of both critical thought and creativity.<br />

In this paper, we will look at what <strong>generic</strong> <strong>skills</strong> are and the importance of<br />

<strong>generic</strong> <strong>skills</strong> <strong>in</strong> personnel <strong>development</strong>. We shall also be look<strong>in</strong>g at the<br />

challenges faced <strong>in</strong> personnel management and describe the strategies to<br />

overcome the challenges based on <strong>generic</strong> <strong>skills</strong>.<br />

GENERIC SKILLS<br />

Generic <strong>skills</strong> are also known as <strong>skills</strong>, qualities and trait that an <strong>in</strong>dividual<br />

has to master <strong>in</strong> order to succeed <strong>in</strong> their studies and career. They are <strong>skills</strong>,<br />

other than their technical <strong>skills</strong> required for their jobs and cannot e developed<br />

overnight. Rather these <strong>skills</strong> are someth<strong>in</strong>g that an <strong>in</strong>dividual picks up time and<br />

experience.<br />

Generic <strong>skills</strong> are also known by other names overseas (FIGURE 1).<br />

Employees with a variety of <strong>generic</strong> <strong>skills</strong> will be competent <strong>in</strong> their work and thus<br />

highly value by their employers. The Australian Chamber of Commerce def<strong>in</strong>es<br />

<strong>generic</strong> <strong>skills</strong> as:<br />

“…….<strong>skills</strong> required not only to ga<strong>in</strong> employment, but also to progress with<strong>in</strong> an<br />

enterprise so as <strong>skills</strong> are also sometimes referred to as <strong>generic</strong> <strong>skills</strong>,<br />

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capabilities or key to achieve one’s potential and contribute successfully to<br />

enterprise strategic directions.”<br />

Accord<strong>in</strong>g to Prof. Dr Zakaria Kasa <strong>in</strong> his notes ‘Personnel Developments’,<br />

<strong>generic</strong> <strong>skills</strong> are:<br />

“Those <strong>skills</strong> which can be used across large numbers of different occupations.<br />

They <strong>in</strong>clude what are def<strong>in</strong>ed as key <strong>skills</strong> – communication, problem solv<strong>in</strong>g,<br />

team work<strong>in</strong>g, IT <strong>skills</strong>, application of number and an ability to improve personal<br />

learn<strong>in</strong>g and performance. They also <strong>in</strong>clude reason<strong>in</strong>g <strong>skills</strong>, schedul<strong>in</strong>g work<br />

and diagnos<strong>in</strong>g work problems, work process management <strong>skills</strong>, visualiz<strong>in</strong>g<br />

output, work<strong>in</strong>g backwards for forward plann<strong>in</strong>g purposes and sequenc<strong>in</strong>g<br />

operations”<br />

There is no def<strong>in</strong>e list of <strong>generic</strong> <strong>skills</strong>. However, the list can be divided <strong>in</strong>to six<br />

common elements. They are:<br />

a. Basic/fundamental <strong>skills</strong> – us<strong>in</strong>g numbers and technology.<br />

b. People-related <strong>skills</strong> – communication, teamwork.<br />

c. Personal <strong>skills</strong> and attributes – be<strong>in</strong>g responsible, and resourceful.<br />

d. Conceptual/th<strong>in</strong>k<strong>in</strong>g <strong>skills</strong> – collect<strong>in</strong>g and organiz<strong>in</strong>g <strong>in</strong>formation.<br />

e. Skills related to the bus<strong>in</strong>ess world – enterprise <strong>skills</strong>, <strong>in</strong>novation <strong>skills</strong>.<br />

f. Skills related to the community – civic or citizenship <strong>skills</strong>.<br />

Importance of Generic Skills <strong>in</strong> Personnel Development<br />

Generic <strong>skills</strong> are important <strong>in</strong> personnel <strong>development</strong> for variety of reasons.<br />

They are as follows:<br />

1. The need to rema<strong>in</strong> competitive.<br />

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Reports (2005) <strong>in</strong>dicate that, beg<strong>in</strong>n<strong>in</strong>g 1980, there is a drastic change <strong>in</strong><br />

the field of technology, manufacture, market<strong>in</strong>g and ICT. Increased competition<br />

resulted <strong>in</strong> the world beyond borders. The <strong>in</strong>crease <strong>in</strong> competition among<br />

organizations <strong>in</strong> the global market will further strengthen the economy of the<br />

country. Therefore, companies need to have employees with good problem<br />

solv<strong>in</strong>g <strong>skills</strong> that enables them to identify, remedy and resolve bus<strong>in</strong>ess<br />

problems. It would be an added value to the company hav<strong>in</strong>g employees with<br />

entrepreneurship <strong>skills</strong> such as ability to th<strong>in</strong>k critically, analyze situations and be<br />

able to identify bus<strong>in</strong>ess opportunity.<br />

Of equal importance are the abilities to communicate well with people from<br />

different cultures, to be able to use technology <strong>in</strong> presentations and<br />

communications, <strong>in</strong>teract with colleagues and to establish good rapport so that<br />

they can work together to accomplish the organization’s goal and objectives.<br />

Team work<strong>in</strong>g helps to <strong>in</strong>crease the productivity of the company as well s<strong>in</strong>ce the<br />

tasks are shared and effectively delegated. Accord<strong>in</strong>g to Henry Ford, ‘Noth<strong>in</strong>g is<br />

particularly hard if you divide it <strong>in</strong>to small jobs.’ Team work<strong>in</strong>g ensures smooth<br />

operation of the company and help save costs. Prof. Dr Zakaria Kasa (2005), on<br />

team work<strong>in</strong>g, quoted that ‘The 1998 Workplace Employers Relations Survey<br />

found that 83% of managers stated that at least some employees <strong>in</strong> their largest<br />

occupational group worked <strong>in</strong> formal designated teams. Employees who<br />

demonstrate such <strong>generic</strong> attributes, help meet the objectives of personnel<br />

<strong>development</strong> among which are elim<strong>in</strong>ation of labor shortages and decrease<br />

personal turnover.<br />

2. The need to acquire new knowledge and <strong>in</strong>formation <strong>in</strong> the knowledge –<br />

based world (k-world).<br />

There is a need to meet the vast and rapid change <strong>in</strong> the field of science<br />

and technology. There is also a need to cater to the shift to an IT savvy society. It<br />

is also imperative to look at the expand<strong>in</strong>g educational needs and expectation of<br />

students from a diverse background. Hence, employees need to <strong>in</strong>corporate<br />

lifelong learn<strong>in</strong>g <strong>in</strong> their lives. In addition, they need to have good personal<br />

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management and communication <strong>skills</strong>. They should be able to work<br />

<strong>in</strong>dependently, be able to search and use relevant <strong>in</strong>formation from a wide<br />

variety of sources and be able to th<strong>in</strong>k of new ideas. Also of great importance is<br />

for employees to always have a thirst for knowledge and always be <strong>in</strong> search of<br />

new knowledge and <strong>skills</strong>. These types of employees will def<strong>in</strong>itely become<br />

better qualified to perform the duties of their present jobs and advance to more<br />

responsible person.<br />

Companies that are able to utilize talents, abilities and <strong>in</strong>crease potential<br />

of such employees will improve their productivity and effectiveness.<br />

Skills that they look out for <strong>in</strong>clude abilities to have a high sense of responsibility,<br />

respect the actions and beliefs of their colleagues, able to adapt to changes and<br />

challenges <strong>in</strong> the workplace, to negotiate and reach an agreement and to work<br />

with other people to achieve the same goal.<br />

3. Need to <strong>in</strong>teract and socialize among one another <strong>in</strong> an <strong>in</strong>ter-dependent<br />

world.<br />

Employers need people with people’s <strong>skills</strong>, who are able to function<br />

effectively <strong>in</strong> a wide range of social and professional contexts. Invest<strong>in</strong>g <strong>in</strong> staff<br />

communication could be the difference that makes the difference. Quotations<br />

from communication <strong>skills</strong>:<br />

‘Never m<strong>in</strong>d location…If your managers cannot communicates with your staff, if<br />

your staff cannot communicate with your clients, then you have no bus<strong>in</strong>ess.’<br />

Employees that have good communication <strong>skills</strong> will be able to carry<br />

themselves well <strong>in</strong> some difficult work<strong>in</strong>g situations. Horizontal communication is<br />

needed to monitor progress of any project. Vertical communication, on the other<br />

hand, to ensure <strong>in</strong>structions are clearly sent and jobs clearly delegated so that it<br />

is easily monitored. Workflow for the project becomes smooth and effective. This<br />

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goes the same when it comes to teamwork client communication <strong>skills</strong> are very<br />

important for those work<strong>in</strong>g beh<strong>in</strong>d the counters like customers service. This will<br />

reduce costs and wastage of resources.<br />

4. The demands of the workplace.<br />

There is a high demand of <strong>generic</strong> <strong>skills</strong> <strong>in</strong> the challeng<strong>in</strong>g workplace. Due<br />

to the need to <strong>in</strong>crease productivity at a m<strong>in</strong>imal cost, employers do not have<br />

much time to tra<strong>in</strong> or retra<strong>in</strong> graduates from higher <strong>in</strong>stitutions. They need people<br />

who are ‘work ready’ <strong>in</strong> terms of their <strong>generic</strong> <strong>skills</strong>. They need employees who<br />

are able to adapt quickly and effectively as well as be<strong>in</strong>g able to face new<br />

challenges <strong>in</strong> the workplace. Evidence from Australian Chamber of Commerce<br />

shows that proficiency <strong>in</strong> the broad range of <strong>generic</strong> <strong>skills</strong> has become the ma<strong>in</strong><br />

requirement for the modern worker.<br />

Jobs used to be more specific and def<strong>in</strong>ed. Multitask<strong>in</strong>g among staff today<br />

is not unusual. In fact, it is a must for any organizations today to thrive<br />

successfully. For this, employees are expected to be hav<strong>in</strong>g problem solv<strong>in</strong>g<br />

<strong>skills</strong>, communicate effectively across a wide range of audience as well as be<br />

team player. Also, of great importance are comput<strong>in</strong>g <strong>skills</strong>, <strong>in</strong>terpersonal <strong>skills</strong>,<br />

hav<strong>in</strong>g self-confidence and a lot of enthusiasm to keep their spirits go<strong>in</strong>g and<br />

rema<strong>in</strong> motivated <strong>in</strong> their job.<br />

Challenges Faced and Strategies used<br />

In the pursuit of accomplish<strong>in</strong>g the organization’s goals and objectives,<br />

managers today strive to create an environment that enhances the potential and<br />

maximizes the energy and creativity of their employees. In order to employ the<br />

right people with the right <strong>skills</strong>, they face many challenges that test their<br />

leadership <strong>skills</strong> and h<strong>in</strong>der the organization’s success. Therefore, they need the<br />

<strong>skills</strong> not only to overcome these challenges but firstly to identify them and th<strong>in</strong>k<br />

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of ways to overcome. Let us take a look a few challenges that managers today<br />

have to face.<br />

1. Personality Differences<br />

Where there are people, there will be <strong>in</strong>teractions. When there are<br />

<strong>in</strong>teractions, def<strong>in</strong>itely, conflicts occur because different people have different<br />

personalities. Some are good at team work while others prefer to do their work<br />

alone. Some go an extra mile to do a job while some have to be coaxed <strong>in</strong>to<br />

do<strong>in</strong>g it. Some adapt easily to chang<strong>in</strong>g requirements and <strong>in</strong>formation while<br />

others don’t.<br />

Challenge to managers arises when communicat<strong>in</strong>g about work<br />

assignments. Some people use the same approach when deal<strong>in</strong>g with different<br />

people. Therefore, it is not surpris<strong>in</strong>g when they did not get enough cooperation<br />

or <strong>in</strong>formation from their colleagues. This <strong>in</strong> turn makes them <strong>in</strong>competent and<br />

<strong>in</strong>efficient.<br />

They have to understand certa<strong>in</strong> behavioral adaptations. They have to be<br />

aware that they need to ‘use different strokes for different people.’’ In other<br />

words, they have to apply different ways of communicat<strong>in</strong>g with different people.<br />

In short, <strong>in</strong>crease their communication <strong>skills</strong>. This can be done through<br />

a) Observ<strong>in</strong>g other people’s behavior.<br />

b) Coach<strong>in</strong>g by immediate boss or an experienced colleague.<br />

c) Counsel<strong>in</strong>g by the department’s counselor.<br />

d) Highlight<strong>in</strong>g this matter dur<strong>in</strong>g meet<strong>in</strong>gs or shar<strong>in</strong>g sessions <strong>in</strong> formal<br />

office sett<strong>in</strong>gs.<br />

2. Differences <strong>in</strong> attitude<br />

Some <strong>in</strong>dividuals are hardwork<strong>in</strong>g. They work diligently with the others to<br />

<strong>in</strong>crease the organization’s productivity. However, there are others who work<br />

solely for their personal ga<strong>in</strong>. They are the self-centered people who do not care<br />

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much for their organization. These are typical examples of their activities carried<br />

out dur<strong>in</strong>g office hours<br />

a) Take a long time to perform prayers<br />

b) Receive personal visit from personal friends or relatives<br />

c) Conduct direct sell<strong>in</strong>g or sells other product to personal ga<strong>in</strong><br />

d) Make personal call and duplicate copies for personal use us<strong>in</strong>g the<br />

office facilities<br />

e) Run personal errands<br />

These problems can be alienated by adopt<strong>in</strong>g the follow<strong>in</strong>g strategies:<br />

a) Conduct morn<strong>in</strong>g sessions or staff assembly twice a week to touch on<br />

these matters. This serves as rem<strong>in</strong>der their duties to God and the<br />

goals of the organizations.<br />

b) Instill a sense of obligation and responsibility to the organization by<br />

keep<strong>in</strong>g a record of staff movement outside office area for every one’s<br />

<strong>in</strong>formation. In addition, a payment system can be made for personal<br />

calls and copies made.<br />

By keep<strong>in</strong>g a check on their activities, these <strong>in</strong>dividuals learn how to manage<br />

their time better and are thus able to <strong>in</strong>crease their performance <strong>in</strong> their work.<br />

3. Differences <strong>in</strong> age<br />

Differences <strong>in</strong> op<strong>in</strong>ions between senior staff and junior staff are quite<br />

common. Mahatma Ghandi once said “Honest differences are often a healthy<br />

sign of progress’. However there are cases where differences <strong>in</strong> op<strong>in</strong>ion often<br />

leads to bigger problem. Therefore, it must be handled be carefully. For example,<br />

senior staff are quite set <strong>in</strong> their ways due to their longer service. It is natural for<br />

them to feel they should have the upper hand <strong>in</strong> situations. They believe that<br />

their idea and op<strong>in</strong>ions are right most of the time. They are also not prone to<br />

changes. Due to their many years of service, they are now <strong>in</strong> their comfort zone<br />

especially those that have served more than ten years. In some cases, their<br />

8


performance have decl<strong>in</strong>e and it is unfortunate if their attitude towards work<br />

affects the other staff.<br />

On the other hand, the younger staff, especially those that have just<br />

entered the service, are overall very vibrant and proactive with new ideas. They<br />

are more susceptible to changes <strong>in</strong> comparison. Their <strong>skills</strong> <strong>in</strong> us<strong>in</strong>g technology<br />

are also more advanced. In addition, the more senior staff have strict upbr<strong>in</strong>g<strong>in</strong>g<br />

so they tend to be more conservative and tactful <strong>in</strong> their ways. In comparisons,<br />

the younger staff are brought up by parents who are less traditional and more<br />

relaxed. Therefore, they tend to be more vocal, blunt and less tactful when<br />

voic<strong>in</strong>g their op<strong>in</strong>ion. At times, their attitude are considered rude by the senior<br />

staff.<br />

The follow<strong>in</strong>g steps can be taken to overcome these challenges.<br />

a) Conduct Yass<strong>in</strong> Recital with the staff once a week. At the end of the<br />

recital, every one will embrace each other or shake hands to ask for each<br />

other’s forgiveness. This is one way to resolve any conflict and also to<br />

reduce the generation gap and keep the team spirit go<strong>in</strong>g. Sett<strong>in</strong>g up<br />

Internal sports competition between the them would be another way to<br />

improve relations.<br />

b) Have a shar<strong>in</strong>g session regularly to <strong>in</strong>crease knowledge and <strong>skills</strong> among<br />

staff<br />

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Conclusion<br />

Differences <strong>in</strong> op<strong>in</strong>ion are healthy unless it leads to serious arguments<br />

and underly<strong>in</strong>g current between employees. Unresolved conflict too may affect<br />

the harmony <strong>in</strong> the workplace. Before it leads to bigger problems that might affect<br />

the productivity of the organization, immediate action needs to be taken.<br />

Managers have to acknowledge the fact that each <strong>in</strong>dividual has their own<br />

strength and weaknesses. Some are leaders while others are followers. Some<br />

are proactive and <strong>in</strong>dependent while others are procrast<strong>in</strong>ators. What they need<br />

to bear <strong>in</strong> m<strong>in</strong>d that despite all this differences, hey must only have one th<strong>in</strong>g <strong>in</strong><br />

m<strong>in</strong>d. Differences between employees are not to h<strong>in</strong>der them from work<strong>in</strong>g<br />

together to accomplish the organization’s goals and objectives.<br />

I tend to agree with Dr. Shafee, who suggested that any organization’s<br />

portfolio should <strong>in</strong>clude the <strong>generic</strong> requirements needed for each jobs. In that<br />

way, prospective employees can make the necessary steps to equip themselves<br />

for the job. Also the exist<strong>in</strong>g staff will know what <strong>generic</strong> <strong>skills</strong> they need to<br />

master <strong>in</strong> order to be a competent person.<br />

In addition, teachers can familiarize students with the term ‘<strong>generic</strong> <strong>skills</strong>’<br />

<strong>in</strong> their class. For example, on the subject of titration <strong>in</strong> a chemistry course.<br />

Teachers can <strong>in</strong>form students that by do<strong>in</strong>g experiments on titrations, they are<br />

actually develop<strong>in</strong>g their <strong>skills</strong>, <strong>skills</strong> that employers look out for when recruit<strong>in</strong>g.<br />

For example, <strong>in</strong> team work<strong>in</strong>g (by work<strong>in</strong>g <strong>in</strong> pairs), time-management (by<br />

plann<strong>in</strong>g to complete experiment <strong>in</strong> time), <strong>in</strong> problem solv<strong>in</strong>g (by determ<strong>in</strong><strong>in</strong>g<br />

endpo<strong>in</strong>ts), sharpen<strong>in</strong>g their numerical <strong>skills</strong> (by read<strong>in</strong>g measurements on the<br />

burette and do<strong>in</strong>g calculations). In this way, students who cannot figure out how<br />

titrations can mean anyth<strong>in</strong>g to him <strong>in</strong> the future will f<strong>in</strong>ally see the relevancy<br />

learn<strong>in</strong>g and beg<strong>in</strong>s to enjoy learn<strong>in</strong>g.<br />

10


References<br />

Australian Chamber of commerce and <strong>in</strong>dustry & Bus<strong>in</strong>ess Council of Australia,<br />

Employability <strong>skills</strong> for the Future, Department of Education, Science and<br />

Tra<strong>in</strong><strong>in</strong>g, Canberra.2002. Available at URL: http://www.<br />

Core Communication skill set. Available at http://www.<strong>skills</strong>can.net<br />

Dr.Shafee Mohd Daud, ,UPM,Serdang,27 th June 2008<br />

Generic Skills and UTM’s Graduate Attributes. Available at URL:<br />

http://www..ctl.utm.my/students/attribute.html<br />

NCVER(National Centre for Vocational Research),Def<strong>in</strong><strong>in</strong>g Generic Skills , At A<br />

Glance, Adelaide,2002.Available at URL;http;//www.ncver.edu au<br />

Prof. Dr. Zakaria Kasa,2008, Personal Developments. Modul PTK<br />

48,UPSI,Tanjong Malim<br />

Tn Hj Abbas Hj Awang, 2008, Pengurusan sumber Manusia<br />

11


FIGURE 1<br />

APPENDIX<br />

TERMS USED IN VARIOUS COUNTRIES TO DESCRIBE GENERIC SKILLS<br />

United K<strong>in</strong>gdom<br />

New Zealand<br />

Australia<br />

Canada<br />

United States<br />

S<strong>in</strong>gapore<br />

France<br />

Germany<br />

Denmark<br />

Core <strong>skills</strong>, key <strong>skills</strong> common <strong>skills</strong><br />

Essential <strong>skills</strong><br />

Key competencies, employability <strong>skills</strong>,<br />

<strong>generic</strong> <strong>skills</strong><br />

Employability <strong>skills</strong><br />

Basic, <strong>skills</strong>, necessary <strong>skills</strong>, work<br />

place know-how<br />

Critical enabl<strong>in</strong>g <strong>skills</strong><br />

Transferable <strong>skills</strong><br />

Key qualifications<br />

Process <strong>in</strong>dependent goals<br />

Sources: NCVER(National Centre for Vocational Research)2003,Def<strong>in</strong><strong>in</strong>g Generic Skills<br />

:At A Glance, Adelaide<br />

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