Jini Stolk - Philanthropic Foundations Canada

“Art is all about trust. It’s about trusting your
collaborators - especially in the performing arts,
where you don’t do anything alone.” Ann-Marie
MacDonald, author, playwright, actor
The Art of Partnership

Trust in the Arts

Our Organizations

New Directions

Financials
•Creative Trust companies generated earned income of $10
million in 2007, an increase of 22% over their base years.
•In 2007 Creative Trust companies generated $6.2 million
in private sector donations and sponsorships. Excluding one
company, which had an extraordinary contribution in its
base year, the remaining 18 companies raised $540,000
more than in their base years, an increase of 11%.
•At the end of year 4, the average working capital of all 19
companies is on course at 8.1% of base combined
revenues, an improvement from .3% at the beginning of the
program.
•At the end of their 2007 fiscal years companies had total
equity of $3.3 million, a growth of $1.8 million since their
base years, and an overall increase of 125%.

The Creative Trust Program
Creative Trust’s Working Capital for the Arts
began in 2004 as a program to help Toronto’s
mid-size performing arts companies achieve
financial health and balance. Its aim has been to
ensure a strong and healthy future for its
participating companies. Our role is to help these
companies develop the internal resources, skills
and capacity to flourish artistically and
organizationally, and to respond quickly and
successfully to problems and challenges.
The Working Capital for the Arts program
provides:
•Deficit-Retirement Matching Grants
•Working Capital Grants
•Professional Development, skills and
resources

PARTICIPATING COMPANIES, ROUND ONE
Ballet Jörgen Canada
Buddies in Bad Times Theatre
Dancemakers
Elmer Iseler Singers
Kaeja d’Dance
Lorraine Kimsa Theatre for Young People
Opera Atelier
Tafelmusik Baroque Orchestra and Chamber Choir
Tapestry New Opera Works
Théâtre français de Toronto
Toronto Dance Theatre
PARTICIPATING COMPANIES, ROUND TWO
Danny Grossman Dance Company
Esprit Orchestra
Factory Theatre
Necessary Angel
Nightwood Theatre
Soundstreams
Tarragon Theatre
Theatre Direct
Theatre Passe Muraille
Toronto Children’s Chorus

OUTREACH COMPANIES
AfriCan Theatre Ensemble
Alameda Theatre Company
Aluna Theatre
Ballet Creole
Cahoots Theatre Projects
Carlos Bulosan Culture Workshop
CanAsian Dance Festival
The Centre for Indigenous Theatre
Clay and Paper Theatre
The Company Theatre
Continuum Contemporary Ensemble
Crow’s Theatre
Dance Immersion
Dub Poets Collective
Esmeralda Enrique Spanish Dance
Fujiwara Dance Inventions
Hannaford Street Silver Band
inDANCE
Jumblies Theatre
Little Pear Garden Collective
Menaka Thakkar Dance Company
Modern Times Stage Company
Mixed Company
The Music Gallery
Nightswimming
Obsidian Theatre Company
Princess Productions
Rasik Arts
Sampradaya Dance
Shadowland Theatre
Te Amim Music Theatre
The Theatre Centre
Theatre Smash
Tribal Crackling Wind

Cash Flow

Results
Acc. Surpluses and Deficits
Base no. with Deficits 9
Base no. with Surpluses 10
Current no. with Deficits 2
Current no. with Surpluses
17
•Of the two companies with deficits remaining at year-end 2007, one has eliminated its deficit in 2008;
the other is on track to eliminate it in 2009.
•At the end of their 2007 fiscal years, companies in the program posted total working capital of $1.9
million, a strong improvement over the opening total of negative $200,000. The target for working
capital at the conclusion of the program is that it total 15% of base revenues.

Results
Net Income as % Revenues
Years 2004 2005 2006 2007
Current Revs 1.1 1.7 2.6 3.9
Base Revs 1.1 1.7 2.7 4.3
•Combined total revenues for Creative Trust companies were $22.6 million for their 2007 fiscal
years – an increase of 12% since they entered the Working Capital program.
•Funds invested with the Ontario Arts Endowment Fund (AEF) benefit nine companies in the
group. Their endowments totaled $4.4 million at the end of their 2007 year-ends and generated an
average return of 4.7%, or $205,000 of income.

Our Impact
“Theatre Passe Muraille is a healthier company. We are not overshadowed
by debt and the burden and worry that go along with that. With the
successful completion of the first year of the Working Capital program we
are ensuring that we can focus on our purpose, our goals and our mission.
We could not have taken such great strides without the support and
resources provided by this program.” Theatre Passe Muraille
“All the time spent with the Creative Trust consultants and the roundtables
have allowed the Artistic Director and myself to gain a better understanding
of where our organization needs to focus in order to become a stronger,
healthier theatre company.” Théâtre Français de Toronto
“The Working Capital program, both financially and administratively has
been key to the development of Opera Atelier into a stable organization
better able to support the realization of the co-artistic directors’ unique
vision.” Opera Atelier

It’s a Collaborative Process

Core Values
•Positive change for the arts can be achieved only if
artists and arts professionals reclaim control, energy
and self-esteem.
•The program will be developed within this context of
shared vision and values.
•The program’s content, criteria and goals will reflect
the understanding that the artistic vision is at the heart
of each organization.
•The program will try to build a flexible, holistic
model of organizational health.
•The program will encourage and develop
management practices that support the goal of
sustainability of the artistic mission.
•The program believes and will encourage the view
that planning will increase the probability of an
organization sustaining its mission.
•The program believes that economic balance is
essential to allowing arts organizations to advance and
sustain their missions.
•The program encourages each organization to take
responsibility for finding its own, most effective,
working balance between artistic mission and
economic means.
•The program will allow organizations to make and
test their own decisions.
•The program will stress the creation of art as a
measure of success.
•The program will require sustained initiatives, and
will seek the development of long-term organizational
growth and development.

“I’ve noticed that with all the talk these days about the importance of our
health care and educational systems, the value of our performing arts
organizations is often overlooked. Producing ‘All Together Now’ allowed me
to make a personal statement that in my view it is these very organizations
which, as much as anything, give us joy and help to intensify our understanding
and desire for life.” – John D. McKellar, Producer, Creative Trust Gala “All
Together Now”

Taking the Fear Out

Board & Advisory Council
BOARD
Mallory Gilbert (President)
J. Brett Ledger (Treasurer)
Suzanne Weiss (Chair)
Joan Bosworth (Secretary)
Ella Cooper
Derek Hayes
Caroline Hollway
Celia Smith
ADVISORY COUNCIL
Robert Farquharson
Lynda Friendly
Claire Hopkinson
J. Alexander Houston
Peter Jeffery
Judy Matthews
John McKellar
David Mirvish
Sandra Pitblado
Frances Price
Nan Shuttleworth
David Silcox
Nalini Stewart
Constance Wansbrough
Harriet Bunting Weld
Joyce Zemans

Admission Criteria
1. Eligibility
Companies:
• Are an incorporated not-for-profit, charitable
performing arts organization located in Toronto;
• Have a mandate based on the professional
creation, production and presentation of arts
programs;
• Have been in continuous operation for a
minimum of four years prior to admission to the
program;
• Have a history of regularly scheduled
programming and of community outreach
activities;
• Have full-time administrative staff and an active
board of directors who will all be engaged in the
program;
• Have current revenues which are no less than
$400,000 and do not exceed $4,000,000 per year;
• Have a history of private sector (individual and
corporate) financial support;
• Do not carry an accumulated deficit in excess of
20% of average annual operating revenues over
their most recent three-year period; and
• Have broken even in the year prior to entry into
the program (the base year).

Admission Criteria
2. Selection and Admission
Admission criteria includes:
• Evidence of a history of public benefit through the
quality of artistic work created, produced and
presented;
• A history of significant community impact and
audience support;
• The ability to benefit from the program as
indicated by professional management,
fundraising capacity and an active board;
• Evidence of long-term financial commitment to
the organization by its major funders;
• Demonstrable potential for sustainability in the
current and future environment;
• Evidence that there are no significant artistic,
financial or operating problems that will prevent
the organization from fully participating in the
process; and
• Willingness of the management, artistic director
and board to enter into a program that requires
sustained work and which may lead to
fundamental organizational change.
• Break-even results are defined as any annual
operating surplus, or a deficit which is not more
than one percent of base year revenues

Government
Department of Canadian Heritage
Ontario Arts Council
Ontario Trillium Foundation
The Government of Ontario, through the Ministry
of Culture
City of Toronto, Economic Development Sector
Initiatives Program
Foundations
George Cedric Metcalf Charitable Foundation
Samuel and Saidye Bronfman
Family Foundation
John McKellar Charitable Foundation
Henry White Kinnear Foundation
The McLean Foundation
The Harbinger Foundation
Toronto Community Foundation
Catherine and Maxwell Meighen Foundation
T.R. Meighen Family Foundation
Laidlaw Foundation
Percy R. Gardiner Foundation
The J. W. McConnell Family Foundation
The K.M. Hunter Charitable Foundation
Joan and Clifford Hatch Foundation
The Ed Mirvish Family Foundation
The Bennett Family Foundation
Harold A. Kopas Charitable Foundation
The Geoffery B. Scott Memorial
Flowthrough FundR. Howard Webster Foundation
Rotman Family Foundation
Corporations
Canadian Imperial Bank of Commerce
RBC Foundation
TD Financial Group
Brookfield (Brascan) Foundation
GJP Advertising
Sun Life Financial
The Great-West Life Assurance Company
Anonymous
BMO Financial Group
AGF
Scotiabank
Brimstone Holdings
Rogers Communications
Dinnick & Howells
CIBC Mellon
Cole & Partners Ltd.
Individuals
$100,000 and over
Jim and Sandra Pitblado
Tim and Frances Price
$50,000-$100,000
Gail and Bob Farquharson
Margaret Marshall
Wilmot and Judy Matthews
$25,000-$49,999
Roger and Kevin Garland
Hon. Margaret McCain
$10,000-$24,999
J. Alexander Houston
David and Sheryl Kerr
Goulding and Elizabeth Lambert
Phil Lind
Brett Ledger and Patricia Olasker
$5,000-$9,999
Mark and Ann Curry
Michael and Honor de Pencier
John and Gay Evans
Scott and Krystine Griffin
Derek C. Hayes
Roger D. Moore
$2,000-$4,999
Ernest Balmer
Margaret Bindhardt
Peter D.R. Brown
Rupert Field Marsham and Lindsay
Dale Harris
Claire Hopkinson
Jini Stolk and John Gladki
Maureen and Phillip Tingley

Seminars & Activities
Selected Creative Trust Learning Activities from 2005 to
present:
• Key Concepts of Organizational Health Roundtable
• Growing Audiences Roundtable
• The Ask: Principles of persuasion and the art of
confident fundraising
• Introduction to Financial Management
• Intermediate Financial Management
• Calculated Risks – Risk Management for the
Performing Arts
• New Technologies for Arts Managers
• Marketing the Mystery: How to Name, Describe,
Position and Sell Works-in-Progress
• The Elegant Process: Strategic Planning Roundtable
• Creating Deeper Value and Meaning for your
audiences
• Fundraising Workshop Doing it Better, a focus on
individual campaigns and Getting it Done, a focus on
major gift campaigns
• Human Resources: The Nice to Know and the
Need to Know
• WEB 2.0 Non-profit Collaboration tools
• GRANTWRITING 101: Defining and Refining
your Artistic Vision and Project Descriptions
• GST Workshop
• How to create print and email newsletters that work
• Speaking to Inspire

Date of Completion or Expected Completion
Year 2008 2009 2010 2011
Company Tafelmusik Ballet Jörgen Canada
Le Théâtre Francais de
Toronto
Lorraine Kimsa TYP
Nightwood Theatre
Buddies in Bad Times
Theatre
Elmer Iseler Singers Opera Atelier*
Theatre Direct
Theatre Passe Muraille
Factory Theatre** Kaeja d'Dance Dancemakers
Soundstreams Esprit Orchestra
Toronto Dance Theatre Necessary Angel
Tarragon Theatre
Toronto Children's Chorus
Danny Grossman Dance
Co.
Tapestry New Opera
Works