View Online - The Florida-Caribbean Cruise Association
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President’s Letter<br />
“<strong>The</strong> whole is greater than the sum of its parts.”<br />
www.f-cca.com<br />
As we look ahead to the fall months, we also look forward to a time of the<br />
year when people feel more energized and more motivated to tackle tasks.<br />
It’s just human nature to feel fall is a time to sprint ahead.<br />
In this respect, the timing of the 14th Annual FCCA <strong>Caribbean</strong> <strong>Cruise</strong><br />
Conference & Trade Show couldn’t be better. We’re looking forward to<br />
seeing more than 1,200 industry professionals in Cozumel, Mexico, from<br />
Oct. 8 - 12.<br />
And one of the keys to success in the coming months, as well as a recurring<br />
theme at the Conference, will be teamwork. Success comes through<br />
cooperation, and while competition is healthy and often fuels success as<br />
well, solo thinking – me-ism – can undermine the best of intentions.<br />
Michele M. Paige with<br />
Dalila Negrón de Ortega,<br />
President - DIF Cozumel<br />
Instead, we will explore cooperative teamwork in which individual skill<br />
sets, when combined, open the door for achievements far beyond that of<br />
what one person, or one group, can achieve.<br />
We can learn from each other’s successes. And there are successes galore occurring throughout the <strong>Caribbean</strong> and<br />
Latin America, as you will see in this convention issue:<br />
• Patrick Schneider, the newly appointed Global Director of Shore Excursions for Royal <strong>Caribbean</strong> and Celebrity<br />
<strong>Cruise</strong>s, discusses his company’s intense analysis of why passengers sail and what they want from their<br />
cruise – and how their cultural backgrounds often determine their cruise expectations;<br />
• Cozumel offers an endless array of historic and renovated venues for visitors and Conference attendees. A few<br />
hints are offered toward possible sites to see – from the historic Public Clock to the Two Cultures Encounter<br />
that honors the ethnic roots of these native Mexicans;<br />
• When Disney <strong>Cruise</strong> Line launched in 1998, as you might expect, there was lots of innovative planning in the<br />
process. Tom McAlpin writes about how destinations can learn from Disney’s approach to the cruise industry –<br />
and its focus on children and adults simultaneously;<br />
• “Think unique, think different” is the watchword from a Regent Seven Seas <strong>Cruise</strong>s article. Take note of what<br />
makes your destination or venue or business unique and expand on that. Think out of the box. Look for creative<br />
ways to combine what your guests like best about you.<br />
So take a few minutes and read what the experts have to offer in this issue. <strong>The</strong>n enjoy yourselves while looking for<br />
ways to take that idea of teamwork and make it work for you and your destination.<br />
See you in Cozumel!<br />
Respectfully yours,<br />
Michele M. Paige<br />
Third Quarter 2007 <strong>Caribbean</strong> Cruising 3