Yearbook 2009/10: The Year of Suburbia - London Transport Museum

40 | Future Plans for Plans the future
Plans for the future | 41
Plans for the future
Given the strength of LTM’s performance since reopening in 2007,
we have a hard act to follow. With the recession affecting our
visitors, supporters and sponsors, our short-term aims are to
consolidate the Museum’s success and maintain our high standards
of operation, engagement and collections care. Our longer-term
goal is to deliver efficiency and value for money, and increase
self-generated income to support our exciting programme of
exhibitions, events and activities.
Education and engagement
A three-year programme of exhibitions and associated educational activities will be
delivered. These include Senseable City (2011); London Journeys, part of the Cultural
Olympiad’s Stories of the World (2012); and a celebration of the 150th anniversary of
the London Underground (2013).
Access and museum operations
LTM aims to attract at least 275,000 visitors to the Museum annually (which is nearly
50% more than throughout the last decade of the ‘old’ Museum before refurbishment)
and to achieve at least 82% customer satisfaction for those visitors. Once the London
Underground’s needs are better understood, the implementation of greater public
access at the Museum Depot in Acton will be restarted.
Heritage and collections
Additions to the collection will be targeted to support the exhibition programme,
and our knowledge base expanded by enhancing 50,000 records a year. Many will
incorporate user-generated content drawn from community engagement, online
content and use of social networking channels.
29,393: Number
of kilowatt hours
of electricity
generated by the
solar cells on the
LTM roof – an 11%
increase on the
previous year
Generating funds
Existing funding sources for our youth and community outreach are likely to be under
severe pressure over the next few years. We are exploring new ways to fund and deliver
our important charitable work by being more socially entrepreneurial and developing
greater commercial income from our trading subsidiary.