Strategy - Marketing Week

More documents

Recommendations

Info

SPACE.NK.apothecary Background Founded by Nicky Kinnaird in 1993 Online & mobile sales at www.spacenk.com (UK & US) N.dulge: UK: 180K Std, 11K de luxe US: 40K Std, 2K de luxe 62 UK stores & 25 US including Harvey Nichols (UK & ROI) and Bloomingdales (US) Highly edited selection of the best beauty products sourced from innovators across the world including Eve Lom, Laura Mercier, By Terry, Zelens, Oribe, Chantecaille & REN 1 1
Loyalty Means Business Background Grow revenue, profit and customer satisfaction with significant return on marketing investment Shift business model from product focussed to customer focussed Gather data from multiple channels to establish Single Customer View [SCV] Use SCV to create targeted marketing strategy across full customer journey at every touch point Continuously review the marketing strategy to improve the results and reduce costs Loyalty Objective <strong>Strategy</strong> Review Tactics 2 2
Page 1: Leveraging The POWER of Loyalty “
Page 5 and 6: Single Customer View - Creating Vis
Page 7 and 8: Aligning Strategy To Segments - Usi
Page 9 and 10: “(Brands) that find ways to engen

Strategy - Marketing Week

Create successful ePaper yourself

Delete template?

Save as template?