Strategy - Marketing Week
Strategy - Marketing Week
Strategy - Marketing Week
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Loyalty Means Business<br />
Background<br />
Grow revenue, profit and customer satisfaction with significant return on marketing investment<br />
Shift business model from product focussed to customer focussed<br />
Gather data from multiple channels to establish Single Customer View [SCV]<br />
Use SCV to create targeted marketing strategy across full customer journey at every touch point<br />
Continuously review the marketing strategy to improve the results and reduce costs<br />
Loyalty Objective<br />
<strong>Strategy</strong><br />
Review<br />
Tactics<br />
2<br />
2
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