Chairman's Review - Indus Motor Company Ltd.

Corporate Social Responsibility
Our CSR policy and philosophy, takes a holistic approach
to engage all our stakeholders. We aspire to demonstrate
responsible corporate conduct throughout the entire
spectrum of our business operations.
We aim for both business competitiveness and
social development to achieve corporate social
integration. It is important that as our business
grows, our stakeholders’ interests are safeguarded.
Indus Motor as a member of the UN Global Compact
(UNGC) understands its responsibility towards the
UNGC principles addressing Human Rights, Labor
Standards, the Environment and Anti Corruption.
We submitted our Communication on Progress
(COP) in 2007 and are proud to inform that we
were amongst the notable COP’s worldwide in the
very first year.
Through our CSR program with the slogan,
"Concern Beyond Cars", we have contributed over
150 million in the past 5 years on focused,
prioritized, sustainable and high social impact
initiatives that intersect with our company’s
competitiveness and core competencies. Our CSR
initiatives are in the areas of Road Safety, Technical
Education, Environment, Health and Community
Welfare, thus playing a significant role in the
communities where we operate. The Company
10,455
Passenger
20,678
Pedestrian
2,587
Driver
INDUS MOTOR COMPANY LIMITED
4,361
Unknown
Annual Report 09
57,114
Rider/ Pilion Rider
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budgets 1% of Profit before Tax for CSR
Contributions.
As a leading Company in the automobile sector,
we have undertaken several initiatives in the field
of Road Safety to create awareness in society of
this important social issue, reduce traffic accidents,
and help create a safe environment for all road
users. Our Road Safety initiatives include the Road
Traffic Injury Research Project, our flagship project,
which is a public-private partnership with JPMC,
NED and AKU, provides relevant and accurate data
for evaluating the nature, location and magnitude
of road accidents in Karachi. This useful data has
been utilized by various stakeholders such as
Hospitals, Traffic Engineering, Traffic Police,
Government, NGOs, etc. to make improvements in
Karachi’s traffic and reduce the number of road
accidents.
We also organized the 2 nd National Road Safety
Conference in partnership with Shell Pakistan, AKU,
RTIRC and SEF on July 7, 2009 at the Aga Khan
University which brought together the relevant
stakeholders to have a dialogue on how to reduce
Traffic Injuries and Deaths for
each Road User Group (Sept 06-Jul 09)
Total Injuries and Deaths: 95,195
Federal Minister of Communication, Dr. Arbab Alamgir Khan
with steering Committee NRSC
accidents, with special focus on the most vulnerable
road user group i.e. the motorcycle/pillion riders.
To acknowledge the efforts of journalists working
in the local media for coverage and analysis of the
auto sector as well as enhancing the quality of
professionalism in this field, we organized the 2 nd
National Auto Journalists Awards 2009.
We believe in uplifting education in our country,
especially for those whom education is unaffordable.
We firmly believe that our youth is the future
backbone of Pakistan and offer internships to
university students and financial assistance is
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provided to innumerable schools and educational
institutions. We also aim to spread technical
education amongst the younger generation via the
Toyota Technical Education Program and the
Apprenticeship Training Program.
Indus Motor sponsored a team of Ghulam Ishaq
Khan Institute students to take part in the Shell Eco-
Marathon which took place in Berlin, Germany on
May 29, 2009. Student teams design and build fuel
efficient vehicles, which will encourage conservation
and stimulate education that promotes sustainable
mobility.
We in collaboration with the House of Habib,
remained at the forefront of relief operations for
the Internally Displaced Persons (IDPs) of Swat,
Buner and Dir Districts. Our relief efforts were done
through our dealership in Mardan and we distributed
food rations, kitchen utensils and provided medical
services as well as transport via our Hilux pickups.
During the year we received a number of awards
and recognition. Indus Motor is in the top 25
companies for the year 2007 and 2008, by Karachi
Stock Exchange. We have received the prestigious
MAP Corporate Excellence Award for the past
4 years, the National Forum for Environment and
Health Award for Environmental Excellence for the
last 6 years and the Pakistan Center for Philanthropy
rated IMC 8 th in philanthropy nationwide amongst
500 public listed companies.
Toyota Team with Indus Motor Company and Shell Pakistan’s Management with the vehicle at the reception