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18<br />

Automobile <strong>Indus</strong>try<br />

In 2006-07, the local automotive industry for the fifth year running made an impressive<br />

contribution towards the economic growth of the country. The market for locally assembled<br />

passenger cars and light commercial vehicles grew by 9% to 204,212 units compared to<br />

187,436 units sold in 2005-06. Continued import of used cars and rise in interest rates<br />

restricted the growth rate compared to earlier years.<br />

Positive impact of production increase by auto industry *<br />

● Investment in the auto sector has risen to Rs 98 billion<br />

● Direct employment is now 192,000 people<br />

● Indigenization of auto parts has reached high levels, as the local engineering industry<br />

develops with more and more technology transfer<br />

● Auto industry contributed Rs 63 billion to the government exchequer<br />

● Saved the country Rs 22 billion in foreign exchange<br />

* Daily Times, February 2, 2007<br />

ECC (Economic Co-ordination Committee), Govt. Of Pakistan


Used Vehicles<br />

Increase in local production to meet market demand and restriction on import of used vehicles that are more<br />

than 5 years old led to a decline in used vehicle imports to 28,493 units compared to 46,278 units in 2005-06.<br />

These imports are still 14% of the domestic passenger car and LCV production and continue to impede growth<br />

of the local auto industry.<br />

Vehicle Imports<br />

In the 2007-08 budget, the government had<br />

announced a restriction on the age of imported used<br />

vehicles, disallowing imports of vehicles older than 3<br />

years. This is a welcome step. However, this restriction<br />

has been waived till August 31, 2007 and vehicles<br />

older than 3 years continue to find their way into the<br />

Pakistani market.<br />

In addition, the depreciation rate of 2% per month<br />

amounting to 50% in two years, creates a further<br />

anomaly as locally produced cars are allowed a<br />

depreciation of only 15% per year. Compared to India,<br />

Thailand and other countries in the region, our policies<br />

for used car imports through Personal Baggage Rules<br />

are quite liberal besides being prone to misuse.<br />

The Engineering Development Board, in consultation with the industry, has finalized a long term policy<br />

framework for the auto industry. This policy set out tariffs for CBUs, CKDs, and components looking forward six<br />

years. This is a very welcome development and we commend the GOP for putting in place an environment that<br />

is forward looking and provides the much needed framework in which the industry can confidently invest for the<br />

future.<br />

Company Review<br />

The Company is pleased to report that 2006-07 was another record year. Significant milestones were achieved.<br />

Your company crossed production of 250,000 units since its inception. We achieved over 50,000 units of sales<br />

during the year. Our dealership network expanded from 25 to 29 dealers. In Product Quality and Safety, we<br />

improved upon previous benchmarks.<br />

Sales<br />

Sales of locally manufactured vehicles and CBU variants for the year ended June 30, 2007 were 50,557 units,<br />

compared to 42,406 units last year, up by 19%.<br />

<strong>Toyota</strong> Corolla out-performed its competition and established a market segment leadership position in Pakistan<br />

with 59% market share in the year 2006-07.<br />

CKD Passenger Car Small-High Segment<br />

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20<br />

Daihatsu Cuore increased its share to 26% in 2006-07 from 18% last year in the economy car segment that<br />

continues to show impressive growth.<br />

CKD Passenger Car Economy Segment<br />

The New Generation Camry introduced in the beginning of 2006-07 fiscal year showed impressive<br />

performance. It increased its share from 16% last year, to 54% by June 2007, in its segment.<br />

New CBU Passenger Car - Luxury Segment<br />

In the new SUV category, we increased our market share from 62% to 88% this year, with increased focus on<br />

fleet customers who are secure in the reliable performance, durability and after sales service and product<br />

support capability of <strong>Indus</strong>.<br />

New SUV (Land Cruiser/Prado)


Our Hiace and Hilux increased market share from an already impressive 63% last year to a market dominant<br />

position of 84% this year.<br />

Preparations are underway to commence manufacture of the New Generation Hilux in Pakistan in late 2007.<br />

This new generation model, which is featured in our Annual Report, has performed exceptionally well<br />

throughout the world and is both powerful and stylish. It is a quantum upgrade over the previous model.<br />

Sales Revenue, Profit<br />

Sales revenues for the year 2006-07 increased by 11% to a record Rs 39 billion, compared to Rs 35 billion<br />

achieved last year. Achievement of higher sales volumes, efficient operations and favorable foreign exchange<br />

rates contributed to the overall earnings and enabled the Company to absorb cost push inflationary pressures<br />

emanating from high fuel prices in order to provide maximum value and relief to our customers. The Company<br />

posted a record profit before tax of Rs 4.2 billion, up 3.8% compared to Rs 4.1 billion achieved last year.<br />

Dividend<br />

New CBU 1 Ton CV (Van and Pickup) Segment<br />

The Company's Return on Equity for the year was 34.1% (2005-06 of 42.3%) while Earnings per Share rose<br />

3.7% to Rs 34.9 and Shareholders Equity was up 28.5% to Rs 8 billion. A final payment of Rs 8 per share has<br />

been proposed to shareholders, making the total payment for the year of Rs 13 per share, a 8.3% increase<br />

compared to the Dividend payment in 2006. An amount of Rs 1,723.9 million is recommended for appropriation<br />

to the General Reserves which will be utilized for continuing growth and capacity expansion.<br />

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22<br />

Visits by <strong>Toyota</strong> Senior Management<br />

Mr Akio Toyoda, EVP, <strong>Toyota</strong> Motor Corporation<br />

It was a matter of great honor and pride for us that Mr Akio Toyoda, the grandson of "<strong>Toyota</strong>'s founder" and the<br />

Executive Vice President, <strong>Toyota</strong> Motor Corporation, Japan visited <strong>Indus</strong> Motor Company on November 10,<br />

2006. He was given a rousing welcome by our senior management followed by a tour of the plant and facilities,<br />

where he was briefed on the manufacturing processes.The performance and milestones achieved by IMC were<br />

highlighted during a presentation.<br />

Mr Akio Toyoda, EVP, <strong>Toyota</strong> Motor Corporation visits IMC<br />

Toyoda San praised IMC's performance and<br />

congratulated the Company on increasing its<br />

production capacity nearly four times in the last four<br />

years to meet the tremendous demand of its vehicles.<br />

He also commented on the growth of the automobile<br />

market, "I am optimistic about Pakistan's Automobile<br />

<strong>Indus</strong>try which has developed substantially in recent<br />

years and I anticipate that it will continue to grow in the<br />

future."<br />

Mr Akio Toyoda also inaugurated the modern, state of<br />

the art <strong>Toyota</strong> Gymnasium at Habib Public School, Mr Akio Toyoda being briefed in Obeya Room<br />

Karachi. At the ceremony he stated, "I am delighted to<br />

visit Pakistan again and feel honored to launch this sports facility. <strong>Toyota</strong> Motor Corporation is proud to be<br />

associated with the House of<br />

Habib in not only making a<br />

contribution to Pakistan's<br />

automobile sector but also<br />

being part of community<br />

service as a good corporate<br />

citizen". Mr Akio Toyoda is a<br />

former national field hockey<br />

player of Japan and has<br />

played international hockey<br />

matches in Pakistan in his<br />

youth!<br />

Mr Akio Toyoda inaugurating the <strong>Toyota</strong> Gymnasium


<strong>Toyota</strong> Gymnasium Inauguration Ceremony<br />

Mr Junzo Shimizu, President, <strong>Toyota</strong> Tsusho Corporation<br />

We were also honored to welcome Mr Junzo Shimizu, President, <strong>Toyota</strong> Tsusho Corporation to <strong>Indus</strong> Motor<br />

Company on May 3, 2007. Following a detailed plant visit and presentation, Shimizu San praised <strong>Indus</strong>'s record<br />

breaking sales and presented the Vehicle Sales Record Award to <strong>Indus</strong> and congratulated the <strong>Indus</strong> Team in<br />

Mr Junzo Shimizu, President, <strong>Toyota</strong> Tsusho Corporation, presenting the Vehicle Sales Record Award<br />

to Mr Parvez Ghias, CEO, <strong>Indus</strong> Motor Company<br />

increasing production capacity to over 50,000 units per year. Expressing optimism on Pakistan's auto market,<br />

Shimizu San mentioned that the Company will continue to expand capacity by enhancing investment in the<br />

current plant as well as consider setting up an additional plant. He noted that the automobile industry has a key<br />

role to play in increasing employment and transfer of technology and is the major contributor in the growth of<br />

the engineering sector in Pakistan.<br />

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24<br />

Mr Junzo Shimizu, President, <strong>Toyota</strong> Tsusho Corporation during plant visit<br />

<strong>Toyota</strong> Awards for <strong>Indus</strong> Motor Company<br />

During the year, <strong>Toyota</strong> Motor Corporation conferred recognition<br />

awards to <strong>Indus</strong> Motor for our outstanding achievements.<br />

These awards were presented by Mr Katsuaki Watanabe,<br />

President, <strong>Toyota</strong> Motor Corporation to Chairman IMC.<br />

<strong>Toyota</strong> Marketing Award 2006 (Overall)<br />

Customer Service Prize<br />

for Achievement 2006<br />

<strong>Toyota</strong> Marketing Award for Excellence<br />

2006 (Vehicles)


Marketing<br />

This year marked another milestone for <strong>Indus</strong><br />

Motor Company with record sales of 50,557 units in<br />

a fiscal year.<br />

The 50,000th invoice<br />

was generated by<br />

IMC dealers and<br />

Chairman pressing a<br />

button. This invoice was signed by one of the pioneers<br />

of our Company, Mr Ayaz A Siddiqui who was retiring<br />

the same day.<br />

Corolla continues to dominate as the market leader in its segment, and overall, it is the second largest volume<br />

seller in the country amongst all passenger cars. Corolla's popular 1.3 XLi, the powerful, fuel efficient 2.0<br />

Diesel, and the high performance ALTIS have made Corolla the highest selling brand in the 1300-2000 cc car<br />

segment.<br />

Corolla Diesel, the only diesel sedan in Pakistan, is an extremely popular car liked by rural as well as urban<br />

customers. Responding to customer feedback, a new variant, the Corolla 2.0D SE was launched in early 2007.<br />

This variant is a mid-level entry in the Diesel Corolla lineup and comes with a wooden trim, CD Player, rear<br />

headrests, power windows and power locks as standard options. Concurrent with this introduction, we also<br />

increased our production, so that Corolla Diesel delivery times reduce further. Compared to the inconvenience<br />

of frequent CNG refueling, Corolla Diesel is preferred by customers who are looking for both luxury with<br />

economy and fueling convenience.<br />

With its powerful, yet efficient 1.8 VVTI engine, <strong>Toyota</strong> ALTIS has established itself as the car of choice for<br />

customers who desire top features and specs with solid drive and superior performance.<br />

Cuore, giving the promise of quality, durability and reliability to its customers, has grown from strength to<br />

strength, capturing a sizable share of the economy car segment. It is recognized as the small car with an<br />

excellent drive, comfort, performance and resale. To add greater luxury to this popular car, known for its<br />

comfortable ride and acceleration, an MP3 audio player has been offered in its Automatic variant, providing<br />

more pleasure in driving. Cuore is the only automatic car amongst small cars.<br />

Our <strong>Toyota</strong> Camry has scripted its own success story. Launched in mid-2006, this luxury car has overtaken<br />

people's imagination and has become the dominant brand in its segment.<br />

IMC participated in the AUTO ASIA<br />

2007 held at the Expo Centre by a<br />

display of our product range including a<br />

concept car, CS&S (Compact Sports &<br />

Specialty) car which was especially<br />

brought to Pakistan for showcasing the<br />

technological advancement and<br />

commitment of <strong>Toyota</strong> to Pakistan's car<br />

enthusiasts<br />

Group photograph at the<br />

50,000 units sales ceremony<br />

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26<br />

Parts<br />

Another milestone achieved during the year 2006-07 was our Spare Parts business, where sales for the first<br />

time crossed the One-Billion Rupee mark.<br />

IMC is the only automobile company in Pakistan to achieve this milestone. We achieved 27% growth in the after<br />

sales parts business compared to 2005-06, through aggressive marketing and increasing customer awareness<br />

to use genuine parts for reliability and performance.<br />

Annual After Sales Kaizen<br />

Marathon was held jointly by<br />

IMC’s Service and Parts<br />

departments


Dealerships<br />

Mr Yasuhiko Yokoi, Managing Officer, <strong>Toyota</strong> Motor Corporation and Mr Ali S. Habib, Chairman<br />

<strong>Indus</strong> Motor Company present the overall Nationwide Best Dealership Performance Award to<br />

<strong>Toyota</strong> Faisalabad Motors during the 16th Annual Dealer Conference<br />

Kenya Trip - Our Dealer principals visited Kenya on their annual trip, mixing business with pleasure!<br />

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28<br />

Turkey Trip - Dealership and IMC staff on another trip to Istanbul which they enjoyed very much<br />

Dealership Network Expansion<br />

With increasing motorization, our auto market is expanding and <strong>Indus</strong> wants to continue to play a lead role.<br />

Apart from introducing new products and auto solutions, we are enhancing the spatial presence of our<br />

dealership network. During the year, four new 3S dealerships were added to our network in the cities of Sialkot,<br />

Hyderabad, Rahim Yar Khan and Gujranwala. Besides these, all our existing dealerships are undergoing major<br />

renovations and upgrade to offer customers and their families a friendly environment to conduct sales and<br />

service business. We want our customers to have the best possible auto buying and ownership experience.<br />

New Dealerships Signing Ceremony - (seated from left to right) Mr Zahid Jamil, CEO, <strong>Toyota</strong> Rahim<br />

Yar Khan Motors, Mr Mohammad Ashraf, Chairman, <strong>Toyota</strong> Sialkot City Motors, and Mr Mohammad<br />

Shoaib, CEO, <strong>Toyota</strong> Hyderabad Motors with IMC’s top management and Marketing Team


New Dealerships’ inauguration<br />

<strong>Toyota</strong> Gujranwala Motors (Gujranwala)<br />

Mr Abdullah Yousuf, Chairman CBR inaugurating <strong>Toyota</strong> Gujranwala Motors<br />

<strong>Toyota</strong> Royal Motors (Rahim Yar Khan)<br />

<strong>Toyota</strong> Hyderabad Motors (Hyderabad)<br />

<strong>Toyota</strong> Sialkot City Motors (Sialkot)<br />

Mr Ali S. Habib, Chairman IMC inaugurating <strong>Toyota</strong> Royal Motors<br />

Mr Yutaka Arae, Vice Chairman IMC inaugurating <strong>Toyota</strong> Hyderabad Motors<br />

Mr Ali S. Habib, Chairman IMC inaugurating <strong>Toyota</strong> Sialkot City Motors<br />

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30<br />

Service<br />

IMC has embarked on the development of an Express Maintenance Program with the assistance of <strong>Toyota</strong><br />

Motor Corporation, for both increased service capacity at our dealerships as well as enhanced convenience for<br />

our customers. This program, based on <strong>Toyota</strong> Production System provides for prompt maintenance of vehicles<br />

and has strong customer appeal for speedy delivery of service vehicles with attention to quality detail.<br />

There is a strong emphasis on After Sales Service at <strong>Indus</strong> and its dealerships. Our Service and Parts<br />

Departments jointly organized the After Sales Kaizen Marathon on 20-21 February, 2007. This event was an<br />

opportunity for dealers to share the best Kaizen practices implemented during the year at their dealerships<br />

leading to improved performance.<br />

After Sales Kaizen Award being presented to <strong>Toyota</strong> Islamabad Motors


To enhance the skill level of Service staff, our Service Department conducted a National Skill Contest for<br />

Service Advisors, General Technicians and Paint Technicians of our dealership network. This contest was held<br />

at the dealership level and regional level.<br />

Every year, our Service Department conducts T-TEP (<strong>Toyota</strong> Technical Education Program) Career Days at<br />

the Govt. College of Technology, Lahore and St. Patrick's Technical Institute, Karachi.T-TEP, which is sponsored<br />

by <strong>Indus</strong> Motor Company with the assistance of <strong>Toyota</strong> Motor Corporation, is a comprehensive three years<br />

automobile diploma training program where students receive practical advanced training in the latest<br />

automobile technology that enables them to find career opportunities upon graduation.<br />

Jishuken is a self learning process<br />

based on the Japanese concept of<br />

'Genchi Genbutsu', and is conducted<br />

regularly by our Service Department. It<br />

engages the service staff of our<br />

different dealerships to physically visit<br />

the model dealership as one team to<br />

verify and authenticate the Kaizen<br />

activity.<br />

The award winners and IMC team at the National Skill Contest<br />

A memento being presented to the Chief<br />

Guest, Capt. M Khurram Agha, Additional<br />

Secretary, Government of Punjab<br />

T-TEP students being trained on various<br />

automotive components<br />

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32<br />

Customer Relations<br />

During the year, the CR team focused on putting in place customer-friendly policies<br />

and procedures at <strong>Indus</strong> and its 3S dealerships to achieve quick turnaround on<br />

customer inquiries and complaints to maximize Customer Satisfaction.<br />

Our vision in CR, as per <strong>Toyota</strong>'s CR Activity Ideals, is to create corporate<br />

trust based on integrity and fair handling of Inquiries and Complaints by:<br />

● Opening a larger window for customers<br />

● Handling Inquiries and Complaints swiftly and surely<br />

● Making the "Voice of the Customer" the basis for corporate renewal, and<br />

● Improving our corporate image and educating customers to support Sales and<br />

Service activities<br />

In living up to this vision, we hope to achieve our long-term goal of becoming # 1 in Customer Satisfaction in<br />

Pakistan by implementing CR strategies and policies that will motivate CR staff to perform at increasingly higher<br />

standards.<br />

Our Complaint Handling Procedure provides clear guidelines on how to achieve swift resolution of customer<br />

complaints. Co-ordination with key departments at the plant and dealerships helps improve teamwork and instill<br />

a customer focus that is quickly cascading throughout the Company and our Dealer network.<br />

Dealerships’ CR Managers and <strong>Indus</strong> CR Team at the Quarterly CR Workshop held at Swat


<strong>Toyota</strong>. Since then, VOC has been implemented successfully at <strong>Indus</strong> and all 29 dealerships. It is used to<br />

record, classify and analyse inquiries and complaints. Customer feedback is regularly studied by senior<br />

management at <strong>Indus</strong> and our dealerships for continuous improvement.<br />

The CR Performance Criteria and individual dealer Action Plans identify minimum operating standards for<br />

CR. Relevant, transparent and measurable, this performance management tool allows us to evaluate progress,<br />

identify performance gaps and provide feedback to management regularly.<br />

This year, for the first time ever, the top-performing Dealership CR Managers, who achieved their CR<br />

performance target of 80%, earned themselves an opportunity to visit <strong>Toyota</strong> Lanka, Colombo to undertake<br />

Genchi Genbutsu and see first-hand the CR practices, processes and systems adopted by a leading<br />

distributor and dealership in the region.<br />

To reinforce our commitment to developing our people, CR regularly undertakes Training in Customer<br />

Handling Skills and conducts Quarterly Workshops to keep a continuous dialogue with our dealership CR<br />

teams. By doing so, we wish to bring about positive change in their knowledge, skills and behaviours and<br />

improve the customer experience in their every interaction with us.<br />

To promote visible demonstration of Customer First policies among our customers, CR staff at our Dealerships<br />

conduct Free First Service and Regular Maintenance follow-ups and solicit Post-Service feedback to not<br />

only highlight CR in a positive way, but also to build long-term relationships with customers while promoting<br />

customer retention and loyalty.<br />

At <strong>Indus</strong>, we introduce CR to our customers each time a car leaves our plant. A CR introduction letter with<br />

contact details of our CR team is placed in every vehicle to encourage customers to call or write to us with any<br />

complaints, inquiries or suggestions they may have.<br />

Another way we engage customers is through the quarterly Customer Satisfaction Index and Product<br />

Quality Surveys that is conducted through an independent research agency. More than 2500 customers are<br />

randomly selected to provide feedback on the quality of our products as well as the quality of the Sales and<br />

Service that they experience at our dealerships.<br />

With the above initiatives already in place, CR has progressed in leaps and bounds in the last one year. This<br />

is clearly evident from the numerous acknowledgements and appreciation letters that we receive from satisfied<br />

customers.<br />

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34<br />

Operations<br />

While your Company has continuously increased production to meet the growing demand for the products, our<br />

capacity now is at an all time high of 200 cars/day or 53,000 cars/year. We have undertaken several measures<br />

to further enhance our engineering capability, production quality, standardization of work processes, safety, skill<br />

development of team members, etc.<br />

For the first time in the history of IMC, M-Type Jig has been installed for Hilux production which is used in the<br />

weld shop for assembly of the main body. This advanced jig has the flexibility of handling the main body of all<br />

future IMV models.<br />

As in other <strong>Toyota</strong> companies, KI-J activity has been initiated at IMC to further enhance the quality of product<br />

while maintaining a safe working environment. KI-J stands for Kaizen Initiatives through Jiritsuka. Jiritsuka is a<br />

Japanese concept that means self-reliance. KI-J involves hazards identification, visualization and fixing<br />

problems on a priority basis. The basic concept of KI-J is to visualize and share weaknesses globally, by setting<br />

common targets voluntarily, considering capability and built-in-quality and achieving these targets through team<br />

work and cross functional support.<br />

In order to achieve the desired targets results, training and awareness sessions were conducted to enhance<br />

the capabilities of our members in the areas of Quality, Safety and Standardized Work, as these areas ensure<br />

Built-in-Quality. A total of 550 man hours training was provided to staff. Furthermore, to enhance Safety at plantsite,<br />

several display and message boards were installed at prominent locations to create greater awareness<br />

Quality Audit by <strong>Toyota</strong> experts


through visualization. The activity has also enabled team members to identify hazard points and take<br />

appropriate countermeasures to create a safer working environment in the plant.<br />

A group photograph of Asia Pacific Skill Contest at APGPC. IMC secured the Gold Medal in Paint<br />

(Team Leader) category and the Bronze Medal in Inspection (Team Member) category.<br />

The quality of our products is<br />

directly related to the skill level of<br />

our Team Members and<br />

supervisory staff. Therefore, there<br />

are on-going and continuous multi<br />

skill development programs. The<br />

skill level of our workforce is quite<br />

high. We took part for the first time<br />

and excelled in the Asia Pacific<br />

Skill Contest at APGPC (Asia<br />

Pacific Global Production<br />

Centre), Thailand.<br />

During the year, the Company<br />

started the environment friendly<br />

Co-generation Power Plant. This<br />

facility will help in reduction of<br />

carbon dioxide emissions through<br />

the use of natural gas to operate<br />

engines and turbines.<br />

Co-generation Power Plant<br />

Abdul Riaz (Team Leader of Paint shop) receives Gold Medal and<br />

Award from Mr R Sasaki, President TMAP-EM. Abdul Riaz will<br />

also honor IMC by representing Asia in the Global Skill Contest to<br />

be held in TMC, Japan later this year.<br />

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36<br />

As part of our on-going plant expansion, several<br />

other projects are also being implemented.<br />

These include a new Jig Shop for making jigs for<br />

future models, extensions to our CKD<br />

Warehouse and CBU yard, a new Skill Training<br />

Centre to develop world-class, quality-conscious<br />

team members as well as expansion and<br />

upgrading of our Canteen Block to cater to the<br />

increasing members of our workforce.<br />

Continuous improvement is a process that is<br />

New Jig Shop<br />

pursued, both at <strong>Indus</strong> and at its business<br />

partners. We work very closely with our vendors<br />

and hold Vendor Workshops regionally in Karachi and Lahore. These workshops discuss in detail the<br />

Production Plan and Quality and Delivery performance against predetermined targets. This open and useful<br />

interaction with our vendors has played a major role in enhancing the performance of our Product Development<br />

Department.<br />

Mr Shinichi Yasui, Chief Engineer, <strong>Toyota</strong> Motor Corporation, Japan, Chief<br />

Guest at the Annual Vendor Convention receiving a memento from<br />

Chairman, IMC<br />

The Annual Vendor<br />

Convention, with the<br />

theme "Go See the<br />

World", was held in<br />

December, 2006 at<br />

Karachi, with the purpose of<br />

highlighting the annual<br />

achievements and activities<br />

carried out during the year<br />

in parts localization and skill<br />

improvement. Automobile<br />

vendors from all over the<br />

country, representatives of<br />

<strong>Toyota</strong> and Daihatsu from<br />

Japan, and the <strong>Indus</strong> team<br />

were present.<br />

In order to enhance our<br />

learning from global<br />

practices, our Product<br />

Development department<br />

organized study visits to<br />

vendors in Thailand and<br />

Indonesia during 2006 and 2007. The purpose of these visits was to support our local vendors in improving<br />

their production, quality systems, tool/checking fixtures designing and development. The visits also helped in<br />

learning the best practices of foreign parts manufacturers by understanding the implementation of 5S, Genchi<br />

Genbutsu, and Visual Management Systems.<br />

IMC vendors in Indonesia during study tour


Human Resource Development<br />

<strong>Indus</strong> continued its thrust for fast paced employee and organization development programs consistent with its<br />

present business needs and future growth plans. Meaningful upgrades were implemented in all key areas of<br />

Human Resource Management and Organization Development to keep the processes current and aligned to<br />

the best in the industry. Several initiatives materialized with full participation and support of line management.<br />

Human Resource Department<br />

During 2006-07, training at 112,000 man-hours was up 13% compared to the same period last year. On a<br />

cumulative basis, <strong>Indus</strong> has completed around one million man-hours training since inception.<br />

The trainings targeted technical skills as well as soft side competencies. On the infrastructure side, in addition<br />

to the existing facilities, construction of an impressive Technical Training Building was undertaken. It is designed<br />

to boost core and multi-skills trainings and refreshers for the production staff. The project is planned for<br />

completion in September 2007.<br />

The Apprenticeship Training Program continued to be pursued aggressively. Around 400 apprentices were<br />

inducted during the year and given quality class room and on-the-job training.<br />

IMC participated in the TMC Global Employee<br />

Morale survey which covered all regional affiliates.<br />

The survey results were encouraging in terms of<br />

employee satisfaction, commitment and pride in the<br />

brand. Interactive sessions with diverse employee<br />

groups were held after the survey to work towards<br />

continuous improvements. The <strong>Indus</strong> top team<br />

participated in these sessions.<br />

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38<br />

<strong>Indus</strong> has excellent labor-management relations. The Collective Labor Agreement due for negotiations in<br />

April 2007 was successfully concluded. Negotiations were held in a very cordial and professional environment.<br />

The new agreement covers twenty four months period up to March 30, 2009.<br />

Zulfiqar Ahmed, General Secretary of <strong>Indus</strong> People<br />

Workers Union and Tariq Quddusi Sr. GM Technical<br />

sign the Collective Labor Agreement<br />

The Company instituted its Hajj Policy for the team<br />

members. Two lucky team members, Salman<br />

Ansari from PPMC and Noman-ul-Haq from<br />

Assembly Shop were selected through balloting.<br />

The traditional IMC Family Day was organized with its usual enthusiasm and excitement at the PAF<br />

Museum lawns. Over 3600 employees and their family members attended this event. The occasion was<br />

also used to recognize employees with the Best Attendance Award.


Corporate Social Responsibility<br />

Our slogan, "Concern Beyond Cars", reflects what we really are. We are not just a Company that makes cars.<br />

We go beyond. While doing our utmost to satisfy customers, as a good corporate citizen, we also serve in many<br />

areas of Pakistani society. The Company sets aside 1% of profit before tax for social projects and contributions.<br />

People from several villages get relief goods and medical treatment<br />

We are amongst the first to respond when natural calamities affect our beloved country. In the recent floods<br />

that hit Balochistan and Sindh after cyclone "Yemyin", we immediately responded by not only donating dry<br />

food rations for airlift to Balochistan, but as after the earthquake of Oct 8, 2005, we also conducted relief<br />

operations working with an NGO, HOPE, in interior Sindh and set up a medical camp treating over 1000<br />

patients and providing food and temporary shelter to 100 families.<br />

Your Company provides 50 Scholarships each year<br />

to deserving, under privileged students and assists<br />

over two dozen schools and educational institutions.<br />

This year, construction of the TCF - <strong>Indus</strong> Motor<br />

Company Campus II School Complex at Deh<br />

Mehrani near Hyderabad was completed. In the first<br />

phase, the project has started a Primary School that is<br />

currently providing education to over 360 students<br />

from rural villages in the vicinity. The project is planned<br />

to expand to Secondary Level in the near future.<br />

In November 2006, a state-of-the-art gymnasiumcum-auditorium<br />

was inaugurated at the Habib Public<br />

School. This facility, which was constructed with the<br />

assistance of IMC and <strong>Toyota</strong> Motor Corporation, is<br />

used by Habib Public School for its own events as well<br />

as for inter-school tournaments and extra curricular<br />

Activities.<br />

School at Deh Mehrani, near Hyderabad<br />

At <strong>Indus</strong>, we run a very successful Apprenticeship Program that has done over 400,000 man-hours of training<br />

since inception. We provide internships in different departments of the Company to engineering, business,<br />

accounts and IT students of various universities from within and outside Pakistan.<br />

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In continuation of our commitment<br />

towards spreading technology, we<br />

have started an All Pakistan<br />

Engineering Students Design<br />

Competition in which engineering<br />

students from different universities<br />

will work on real engineering<br />

problems and design technical<br />

solutions, particularly in the area of<br />

robotics.<br />

As a leading Company in the auto<br />

sector, we have taken several Engineering students participate in the Design Competition at IMC<br />

initiatives to try to improve Road<br />

Safety. Our Road Traffic Injury Research Project with JPMC and NED for evaluating the nature, location and<br />

magnitude of traffic injuries in Karachi has generated invaluable data that is very useful for traffic police, road<br />

designers, hospitals, road users, etc.<br />

The Road Traffic Injury Research Project Team collecting data from road accident victims and<br />

entering into the database<br />

In order to promote road safety amongst school children, your Company, in partnership with WWF and Family<br />

Educational Services Foundation (FESF) conducted an extensive <strong>Toyota</strong> Road Safety Campaign targeting<br />

around 25,000 children in nearly 100 schools.<br />

<strong>Toyota</strong> Road Safety Walk in which about 1500 school children, their parents, NGOs, the <strong>Indus</strong><br />

Team and other safety conscious citizens participated


During the UN Global Road Safety Week (April 23~29, 2007) as a member of United Nations Global<br />

Compact, we also undertook a number of other activities. These included the 1st National Road Safety<br />

Conference which was organized with the help of Sindh Education Foundation on April 24, 2007. With<br />

participation of about 500 people, the conference aimed at initiating a dialogue with different stakeholders on<br />

road safety issues and developing<br />

recommendations through five working<br />

sessions on Corporate Sector,<br />

Engineering Sector, Health Sector,<br />

Education Sector and Road Traffic<br />

System.<br />

Chief Guest, Mr Salahuddin Haider, Advisor Information,<br />

Government of Sindh addressing the final session of the<br />

National Auto Journalists Workshop<br />

To encourage auto journalism in<br />

Pakistan and to develop<br />

professionalism and capacity building<br />

in the field of Auto Journalism, we held<br />

Pakistan's First National Auto<br />

Journalists Workshop on May 29,<br />

2007. The workshop was conducted by<br />

an international expert on Auto<br />

Journalism. We announced the launch<br />

of the National Auto Journalists Annual<br />

Award at the event.<br />

IMC is a major promoter of sports and during the year sponsored a number of sporting events across Pakistan.<br />

The Prime Minister presenting the key of a <strong>Toyota</strong> Corolla to the winner of Hole-in-One at the<br />

Pakistan Open Golf Championship<br />

Mr Jahangir Khan Tareen, Minister of <strong>Indus</strong>tries, Production and Special Initiatives with the winning team<br />

at <strong>Toyota</strong> Polo Cup, Lahore<br />

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During the year, altogether, we welcomed over a thousand visitors including senior management from TMC,<br />

TTC and DMC, shareholders, customers, delegations from government organizations, educational institutions,<br />

engineering companies, defense organizations, shareholders, financial analysts, press and media, regulatory<br />

departments, banks, associations and trade bodies, companies from the private sector, etc.<br />

Mr Choudhry Amir Hussain (Speaker National Assembly) does a plant tour<br />

Dr Ashfaq Hassan Khan (Economic Advisor to Prime Minister) observes our manufacturing processes<br />

Mr Arif Nizami, Editor of The Nation during<br />

the plant visit<br />

In recognition of the efforts to protect the<br />

environment, IMC received the Environment<br />

Excellence Award for the fourth consecutive<br />

year. Mr M. Mohiyuddin, Sr GM, QA & SHE<br />

receiving the award.


Mr Parvez Ghias, CEO, <strong>Indus</strong> Motor Company receiving the PCP Award for the 3rd Largest<br />

Corporate Donor in Pakistan, from Mr Shaukat Aziz, Prime Minister of Pakistan<br />

In appreciation of its CSR initiatives, <strong>Indus</strong> Motor received the Pakistan Centre for Philanthropy (PCP)<br />

Award for the third largest donor in Pakistan. The Award was presented by the Prime Minister.<br />

Mr Saeed Jung, Director LAC receiving the<br />

CSR Award from Mr Mian Muhammad<br />

Soomro, Chairman Senate<br />

Corporate Excellence Award in Engineering<br />

& Allied Sector from MAP<br />

<strong>Indus</strong> Motor received the First Helpline Trust CSR Award for its "commitment to customers as well as the<br />

community within which it operates". The Management Association of Pakistan presented us a Corporate<br />

Excellence Award in the Engineering and Allied Sector.<br />

In consonance with our Company's vision of being the most respected and successful enterprise, we reaffirm<br />

our commitment to demonstrate responsible corporate conduct in all our activities and operations, and to do<br />

our best to meet societal expectations.<br />

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Future Outlook<br />

The success of any sector is largely dependent upon the economy as well as the policies that govern the sector.<br />

Our country has witnessed economic growth in recent years and we are pleased that this year the Auto <strong>Indus</strong>try<br />

Development Plan has been finalized. This is a positive step which will enhance the confidence of local auto<br />

manufacturers and auto parts assemblers and will encourage further investment, employment and<br />

sustainability of the domestic auto industry.<br />

We are grateful to the government for its efforts to reduce the inflow of used cars into the country by restricting<br />

imports of vehicles older than three years. However, this decision, announced in June 2007 has been<br />

postponed for implementation till September 2007.<br />

There are challenges ahead for us from the perspective of rising interest rates also. For the auto industry and,<br />

indeed for the country to grow, we pray that the political and business environment continues to remain stable.<br />

On our part, we continue to increase capacity to meet the requirements of our customers and will make full<br />

efforts in being competitive in both cost and quality, in delivering maximum value to our customers, and in<br />

working very closely with the industry, our business partners and other stakeholders.<br />

As a member of the UN Global Compact and a Concern Beyond Cars, we will strive to be the most respected<br />

Corporate Citizen and will continue to enhance our social initiatives. Our CSR projects, particularly in the areas<br />

of Road Safety, Education and Health, are making a significant impact.<br />

I thank our Board of Directors and the management team for steering the Company towards another successful<br />

year.<br />

We are grateful to our customers for buying and driving our vehicles. We continue to do our best in providing<br />

them the best designed, most durable and high quality products as well as efficient after sales service.<br />

I would also like to thank our <strong>Indus</strong> Team, our shareholders, our dealers and vendors and business partners.<br />

We bow to Allah and pray for His blessings and guidance.<br />

Ali S. Habib<br />

Chairman

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