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Mystery Shop Feedback and Evaluation Form

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<strong>Mystery</strong> <strong>Shop</strong> <strong>Feedback</strong> <strong>and</strong> <strong>Evaluation</strong> <strong>Form</strong> May 18, 2013<br />

<strong>Mystery</strong> <strong>Shop</strong> Results:<br />

Property Name:<br />

<strong>Shop</strong>per Name:<br />

Met Expectations<br />

The Ballantyne, Charlotte<br />

Carol Izer<br />

Arrival Date: 05/09/2013<br />

Departure Date: 05/11/2013<br />

Control Number: 60483<br />

Dear Partner,<br />

Carol Izer, a member of the American Express leadership team, has recently visited The Ballantyne, Charlotte as a<br />

'<strong>Mystery</strong> <strong>Shop</strong>per' <strong>and</strong> evaluated your property. Overall, your property met all expectations of the mystery shopping<br />

visit, which indicates that the property delivered a highly satisfactory overall customer experience, as well as clearly<br />

communication <strong>and</strong> delivering all amenities of the FINE HOTELS & RESORTS program to the mystery shopper.<br />

As you know, <strong>Mystery</strong> <strong>Shop</strong>ping is an important component of the quality assurance process for the FINE HOTELS &<br />

RESORTS program. These visits are conducted by American Express management who evaluate the hotel based on<br />

rooms, service <strong>and</strong> the staff's knowledge <strong>and</strong> delivery of the program amenities.<br />

Each participating hotel has agreed to the <strong>Mystery</strong> <strong>Shop</strong>ping program. A <strong>Mystery</strong> <strong>Shop</strong>ping stay includes up to two<br />

complimentary nights <strong>and</strong> delivery of each of the program amenities. Charges for up to two nights (including room<br />

<strong>and</strong> tax), breakfast for two people each day, <strong>and</strong> the cost of the special program amenity should have been removed<br />

from the bill of Carol Izer upon check-out. The Ballantyne, Charlotte agrees to accept any form of American Express<br />

card at check-in.<br />

Thank you for providing this mystery shopping visit <strong>and</strong> for your continued support of the FINE HOTELS & RESORTS<br />

program. If you have any questions regarding mystery shopping, please do not hesitate to contact me via email at<br />

Elina.Gorlenkova@aexp.com.<br />

Sincerely,<br />

Elina Gorlenkova<br />

Senior Manager, FINE HOTELS & RESORTS Program<br />

U.S. Consumer Travel Network<br />

American Express<br />

American Express 3 World Financial Center 200 Vesey Street 39th Floor New York NY 10285


MYSTERY SHOP RESULTS SUMMARY<br />

The <strong>Mystery</strong> <strong>Shop</strong> rating is determined by the overall quality of the experience provided, as well as by the<br />

acknowledgement of the FH&R program <strong>and</strong> the proper communication <strong>and</strong> delivery of the four benefits. Each shop<br />

score is calculated based on responses to the following questions:<br />

Points Questions Response<br />

5 Would you recommend this property to a Platinum or Centurion Card member Yes<br />

10 Did the front desk verbally acknowledge at check-in that your reservation was<br />

made through the FINE HOTELS & RESORTS program<br />

Yes<br />

10 Room upgrade upon arrival, subject to availability Yes<br />

10 Complimentary continental breakfast for up to two, for each day of stay Yes<br />

10 Guaranteed 4 p.m. late check-out Yes<br />

10 Special complimentary amenity (differs by property) Yes<br />

10 How would you rate the quality of the property’s guest rooms Excellent<br />

10 How would you rate the quality of the property’s service levels Excellent<br />

10 How would you rate the quality of the property’s public spaces (e.g. lobby,<br />

restaurant, spa)<br />

Excellent<br />

10 How would you rate the quality of your overall hotel stay Excellent<br />

5 Did the front desk agent give you the FH&R Welcome Card at check-in Yes<br />

100% Overall Score Met Expectations


The following pages provide further detail on the mystery shopper’s experience on-site. This feedback helps the FH&R<br />

Team underst<strong>and</strong> the overall customer experience the property delivers. Responses to bold-faced questions are used<br />

to determine the property's 'Met Expectation', 'Improvement Opportunities Identified' or 'Immediate Action Required'<br />

ratings <strong>and</strong> are also summarized on the first page of this evaluation.<br />

OVERALL CUSTOMER EXPERIENCE<br />

Would you recommend this property to another Platinum Card or Centurion member<br />

Rate the quality of your overall hotel stay.<br />

Yes<br />

Excellent<br />

Please provide feedback on your overall experience.<br />

The Ballantyne was a great place to stay in Charlotte <strong>and</strong> we had a wonderful <strong>and</strong> memorable time there; 2<br />

nights felt like a week!<br />

The service we experienced was flawless, from every single staff member we encountered. The hotel itself<br />

is very elegant, especially considering its location in a corporate park. The hotel does a great job of making<br />

you feel like you are far away with the expansive property <strong>and</strong> the rolling hills of the golf course all around.<br />

FINE HOTELS & RESORTS PROGRAM AWARENESS<br />

Did the front desk verbally acknowledge at check-in that your reservation was made<br />

through the FINE HOTELS & RESORTS program<br />

Did the front desk agent give you the FH&R Welcome Card at check-in<br />

Did the property accept any American Express Card product presented at checkin<br />

Did the front desk verbally advise you of a room upgrade<br />

Did you receive a room upgrade<br />

Yes<br />

Yes<br />

Yes<br />

Yes<br />

Yes<br />

Please list floor <strong>and</strong> room number.<br />

5 / 519 & 521<br />

Did the front desk verbally advise of your daily continental breakfast for two<br />

Were you able to receive at least a continental breakfast for two without paying<br />

additional money to cover the breakfast each day Note: Continental breakfast<br />

should include at least coffee/tea, one juice per person, <strong>and</strong> bread basket.<br />

How was your breakfast amenity provided<br />

What type of breakfast was provided<br />

Was breakfast automatically credited upon check-out<br />

Yes<br />

Yes<br />

Restaurant<br />

Full Breakfast<br />

Yes<br />

Provide feedback on breakfast amenity.<br />

The breakfast amenity was available at either the Ver<strong>and</strong>a or Gallery Restaurant. Both days we opted for the<br />

Gallery Restaurant, a very spacious <strong>and</strong> refined restaurant with both indoor <strong>and</strong> outdoor seating. We sat<br />

outside on the patio overlooking the golf course. The service was excellent; the staff members work as a<br />

team to ensure attentive service to all guests. The food was fresh, delicious <strong>and</strong> well-presented.<br />

Did the front desk verbally advise you of the 4p.m. late check-out<br />

Did you use late check-out<br />

Yes<br />

Yes


Please advise if you had any issues using late check-out.<br />

No issues at all.<br />

Did the front desk verbally advise you of the special amenity<br />

Yes<br />

Please describe the special amenity at this hotel.<br />

US$100 spa services credit to be used during your stay.<br />

Were there any additional restrictions placed on the special amenity For<br />

example, specific times, restricted menu, or specific days of the week for usage.<br />

Did you use the special amenity<br />

No<br />

Yes<br />

If yes, please provide additional comment / feedback on the special amenity.<br />

I used the special amenity at the salon associated with the spa as there were no spa appointments available<br />

due to it being Mother's Day Weekend Apparently the Spa at Ballantyne is extremely popular (!), especially<br />

at Mother's Day <strong>and</strong> I can see why. The spa menu is full of luxuriious <strong>and</strong> indulgent treatments which I would<br />

love to experience. My experience at the salon was great; the spa receptionist was patient in trying to<br />

schedule me for an appointment <strong>and</strong> the salon staff member I was booked with (Christian Rogers) was<br />

professional <strong>and</strong> personable. Christian offered me a glass of wine, champagne, coffee, etc. which was a<br />

nice touch. I opted for a glass of Chardonnay which was crisp, tasty <strong>and</strong> refreshing.<br />

The location of the spa is perfect as it is on one end of the property, next to both the indoor <strong>and</strong> the outdoor<br />

pools so spa guests are able to take advantage of the pools without having to walk through the hotel to get<br />

there; it's laid out very nicely.<br />

If you were not initially advised of the four FH& R benefits, upon prompting, did<br />

the front desk sufficiently communicate the amenities<br />

NA<br />

PROPERTY & ROOM QUALITY<br />

Rate the quality of the property's guest rooms.<br />

Excellent<br />

Comment / <strong>Feedback</strong> on the property guest rooms.<br />

The guest room we had was spacious <strong>and</strong> extremely comfortable; it had everything you'd want <strong>and</strong> more.<br />

Flat screen TV <strong>and</strong> Bose stereo, very nice. The marble bathrooms (we had 2 since we were upgraded) were<br />

gorgeous <strong>and</strong> appointed with plenty of sumptuous Frette towels <strong>and</strong> good size aromatherapeutic Remede<br />

toiletries (not tiny bottles!). I actually think the bathrooms were more beautiful than the guest rooms! The<br />

bed was super comfortable <strong>and</strong> the room was well laid-out. The Ballantyne also provided complimentary<br />

water bottles, Starbucks coffee <strong>and</strong> replenishes them as needed. There's also a stack of current magazines<br />

in the room to appeal to any interest. Turndown service was great, especially the chocolate on the pillow was<br />

high quality. Overall, the room was excellent. My only suggestion is the internet should be complimentary;<br />

the Ballantyne provides so many complimentary amenities it seems petty to charge for internet access.<br />

Rate the quality of the property's service levels.<br />

Excellent<br />

Comment / <strong>Feedback</strong> on front-desk staff & check-in process.<br />

Check in was a breeze. The front desk staff was wonderful. Fahd checked us in <strong>and</strong> explained in detail all of<br />

the benefits of the American Express FH&R program <strong>and</strong> how we could obtain the amenities <strong>and</strong> provided<br />

us with the welcome note <strong>and</strong> the survey. Fahd was extremely knowledgeable about the FH&R program<br />

<strong>and</strong> ensured we knew the amenities were courtesy of the American Express FH&R program. He did not<br />

need to be prompted for anything <strong>and</strong> explained everything clearly <strong>and</strong> thoroughly. The FH&R placard was<br />

clearly displayed on the wall at tht front desk.<br />

Comment / <strong>Feedback</strong> on property's level of service.


As I mentioned previously, what struck me was the service was absolutely flawless. The service was<br />

exemplary from every staff member we encountered <strong>and</strong> you can tell they are guest-oriented <strong>and</strong> genuinely<br />

enjoy working at The Ballantyne. For example, when we arrived, we valet parked. Paul Burns, the attendant,<br />

greeted us <strong>and</strong> parked our car. Many hours later (<strong>and</strong> probably many cars later as the hotel was full) we<br />

went to get our car <strong>and</strong> not only did Paul greet us by name, he remembered where he'd parked our car, he<br />

didn’t need to see our ticket. Every subsequent time we saw him, he greeted us by name even though we<br />

were no longer valet parking. When we left, he was glad to see us again, loaded our luggage <strong>and</strong> gave us<br />

cold water bottles (it was a hot afternoon) <strong>and</strong> we appreciated that.<br />

One staff member (Julian) that was delivering room service stopped what he was doing to walk us to where<br />

we needed to go when he saw we were lost; I’ve only experienced that on the streets of Italy, not at a hotel<br />

in US!<br />

Valerian at the pool was wonderul <strong>and</strong> attentive to all pool guests. We used the outdoor pool both days.<br />

Valerian brought everyone cold water on a hot day <strong>and</strong> refilled often. She ensured the area was neat <strong>and</strong><br />

tidy <strong>and</strong> had her eye on everything to ensure the pool area was clean <strong>and</strong> guests were comfortable.<br />

Rate the quality of the property's public spaces.<br />

Excellent<br />

Comment / <strong>Feedback</strong> on property's public space<br />

The public spaces are warm <strong>and</strong> inviting. There's a beautiful fountain at the entryway when you arrive <strong>and</strong><br />

when you walk through the doors there are gorgeous fresh flowers which are changed daily. The check in<br />

area is functional <strong>and</strong> concierge nearby; you don't have to search for anything. The backdrop for the flowers<br />

is the bar <strong>and</strong> ver<strong>and</strong>a area; dark wood paneling <strong>and</strong> plenty of seating. Very welcoming.<br />

The pool area is secluded, spacious <strong>and</strong> tucked away in a corner of the property. It's accessible via key card<br />

only <strong>and</strong> has many comfortable lounge chairs, tables with umbrellas for eating. It's clean <strong>and</strong> colorful <strong>and</strong> a<br />

great place to relax on a hot spring day.<br />

I'm not a golfer but the golf course is beautiful to look at. We had a room with 2 balconies over the 18th<br />

green, it was very well maintained <strong>and</strong> a serene setting amidst the corporate offices surrounding the<br />

Ballantyne.

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