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Nov 2004 - Nanyang Technological University

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Not Your Average Graduate<br />

Student<br />

ma student page<br />

Award For Best<br />

Dissertation<br />

The sight of a monk in a grey tunic, carrying a<br />

large backpack on his shoulders and walking<br />

around SCI, has raised the curiosity of many<br />

students. Most of them react with surprise<br />

when they realise he is actually a master’s<br />

degree student here.<br />

“Last semester, some would stop in<br />

their tracks and look at me with shock,” says<br />

Venerable Yan Xu with an amused smile, “but<br />

this time the new students just smile at me.”<br />

The 29-year old Buddhist monk<br />

from China, who joined the Master of Mass<br />

Communication course in January this year,<br />

has even garnered some media attention. He<br />

was featured in The New Paper, and is by now<br />

used to people asking questions.<br />

“It is not enough for Buddhist<br />

monks to stay in the monastery and read<br />

scriptures,” he explains. “The new media is<br />

developing so fast, so we must know how to<br />

use it to serve our members and the public<br />

better.”<br />

Venerable Yan Xu also feels that<br />

the media has the potential to be a “bridge<br />

between the Buddhist world and the secular<br />

world.” He is already doing his part in building<br />

that bridge by editing two local Buddhist<br />

magazines.<br />

Citing examples of Buddhist-themed<br />

television and radio stations operating in<br />

Taiwan, he hopes that with the knowledge and<br />

experience gained at SCI, he would be able to<br />

achieve that for Singapore, or wherever<br />

opportunity takes him.<br />

Indeed, the monk from the<br />

Jiuhuashan Institute of Buddhism in China has<br />

“gained a lot” from his time here at SCI. “I’ve<br />

learnt to pay more attention to current issues,<br />

media impact, and how it affects peoples’<br />

lives,” he says.<br />

Even though course readings “seem<br />

never-ending”, he enjoys his classes and the<br />

lively discussions with other students. He is<br />

also full of praise for the SCI faculty, whom<br />

he calls “world-class professors” with a “high<br />

quality of teaching.”<br />

When asked how he would respond<br />

if his fellow monks were to ask him about<br />

SCI, Venerable Yan Xu immediately replies, “I<br />

would encourage them to join of course.”<br />

He adds, “Student life is good, and SCI is<br />

full of activity and opportunities to learn and<br />

gain fresh ideas and cultural views from other<br />

students of different backgrounds.” -- ML<br />

Venerable Yan<br />

Xu<br />

Ms Chan Mei Yee, a 2002 Masters in Information<br />

Studies graduate, was the recipient of the National Library<br />

Board Award at the Convocation this year. This<br />

award is given to the student with the best project/dissertation<br />

in Master of Science (Information Studies)<br />

programme.<br />

Started in year 2000, this award of $500 is<br />

given to one recipient every year. Ms Chan’s dissertation<br />

was Applying Scenario-based Design and Claims<br />

Analysis to Evaluate Usability of the National Library<br />

Board Digital Library. It questions the usability of<br />

digital libraries, especially since users have grown<br />

accustomed to human librarians.<br />

Ms Chan received her Bachelor in Business<br />

degree from <strong>Nanyang</strong> <strong>Technological</strong> <strong>University</strong> in<br />

1995. She is an Administrative Officer in the Department<br />

of Computer and Information Systems at the<br />

Singapore Polytechnic.<br />

As part of her research, participants were<br />

recruited to evaluate the usability of the eLibrary-<br />

Hub, the National Library Board’s digital library, by<br />

identifying the advantages and disadvantages of its<br />

current design. These aspects are measured by the<br />

ease whereby users can accomplish their tasks. Factors<br />

include how user-friendly the site is and the speed<br />

with which they complete the task.<br />

The disadvantages were recorded and were<br />

organized according to problem-solving strategies<br />

and design guidelines. A list of recommendations to<br />

revamp eLibraryHub was then proposed.<br />

eLibraryHub is looking to incorporate the<br />

suggestions to create a more efficient and user-friendly<br />

system.<br />

-- RW<br />

amic<br />

The SCI - AMIC connection<br />

Tucked in a quiet corner on the second level of the SCI building, the modest<br />

façade of the AMIC glass doors belies the organisation’s illustrious history<br />

and the vital link it shares with our school.<br />

The Asian Media Information and Communication Centre (AMIC)<br />

has spearheaded media development and communication expertise in Asia<br />

since 1971, commanding goodwill among industry insiders in Asia and<br />

abroad.<br />

AMIC has been housed in SCI since 1996, and the two share a<br />

close partnership.<br />

“I feel proud, of course, to be involved in AMIC’s activities, and<br />

that we enjoy such a good working relationship.” says SCI Dean Dr Ang<br />

Peng Hwa, who is also the newly elected chairman of AMIC.<br />

SCI supports AMIC with substantial core funding and co-publishes<br />

all of AMIC’s books and journals, such as Media Asia, and the Asian Journal<br />

of Communication (AJC). Many of our faculty also participate in AMIC’s<br />

research and activities.<br />

As chairman, Dr Ang provides strategic direction for AMIC’s<br />

development and daily operations. He has been working with AMIC even<br />

before the SCI was established, and has edited and co-authored many books,<br />

including Communication Education and Media Training Needs in ASEAN<br />

(2000) and Mass Media Laws and Regulations in Singapore (1998).<br />

Former SCI dean, Dr Eddie Kuo, has also been involved in AMIC<br />

since its earliest days and together with the late Anura Goonasekera of<br />

AMIC, founded the Asian Journal of Communication (AJC), which he continues<br />

to edit.<br />

Dr Kuo has also written numerous books and articles with AMIC,<br />

such as Mirror on the Wall: Media in a Singapore Election (1993) and<br />

the Changing Media Environment and Implications for Communication<br />

Education (2000). Though he stepped down as AMIC chairman in July, he<br />

continues to provide consultation and advice.<br />

The SCI-AMIC collaboration has many positive returns for SCI.<br />

“Helping AMIC organise conferences across Asia also gives visibility to our<br />

faculty and raises our profile,” says Dr Ang. “Also, it’s definitely a good<br />

thing for our faculty and students to have such a resource at our doorstep.”<br />

Last year, the SCI and AMIC libraries were merged to form the<br />

Asian Communication Resource Centre (ACRC), now one of Asia’s largest<br />

collections of documents and audiovisual material on communication.<br />

Besides SCI students and faculty, scholars from around the region can also<br />

come to SCI to utilise the ACRC materials for their theses.<br />

Together with the SCI, AMIC continues to contribute to media development<br />

by initiating training programmes for media professionals across<br />

Asia. Its international conferences and shared publications with SCI also<br />

provide the much-needed Asian perspective on communications.<br />

As Dr Ang reiterates, “We definitely have a good relationship, and<br />

future cooperation looks very good for both.”<br />

-- LC<br />

The AMIC office<br />

11

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