CREDENTIALS
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<strong>CREDENTIALS</strong>
YOU<br />
You work hard to build your own reputation<br />
and your business’ marketing success. So<br />
you don’t want to risk working with people<br />
that don’t understand you or your business.<br />
You want an agency that’s built its<br />
reputation on service, respect and results.<br />
You want an agency whose director still<br />
works firmly in the business - not on the<br />
golf course.<br />
And you want a creative team that’s<br />
experienced and passionate, yet still easy<br />
to work with.<br />
So let me introduce…us!
US<br />
Creatively<br />
Strategic.<br />
We’re a brand communications<br />
agency, based in sunny Melbourne<br />
and with clients around the world.<br />
We create and deliver everything<br />
you need for your brand<br />
communications to be clearer,<br />
more effective and a better<br />
experience for your customers.<br />
Our philosophy is to deliver<br />
memorable, precise and<br />
meaningful work that appeals<br />
to its audiences and produces<br />
results for our clients. And, along<br />
the way, to enjoy working with our<br />
clients and with each other.
GET CLEAR<br />
We talk. You tell us what<br />
you need to achieve. We<br />
ask questions, think, and<br />
reverse brief until we’re<br />
crystal clear.<br />
DEFINE<br />
We develop our approach<br />
and provide you with a<br />
proposal and estimate.<br />
Refine<br />
We talk through our<br />
drafts with you and work<br />
together for the best<br />
final outcome.<br />
DEVELOP<br />
PROCESS<br />
We’ll create a world that fits yours – you don’t<br />
need to fit into ours. With our talented and<br />
experienced people, open minds, and clients<br />
with complex and unique challenges, we can<br />
always find a way.<br />
Meanwhile behind the scenes, your account<br />
manager’s hell bent on getting you the best<br />
possible outcome, to time and budget, every<br />
time. Rigorous processes and a leading job<br />
management system mean we always have<br />
an accurate picture of what’s going on. It’s not<br />
glamorous - but it does ensure our work’s spot<br />
on, however complex the job.<br />
Once you’ve approved,<br />
we get to work<br />
on strategy and<br />
creative concepts.<br />
DELIVER<br />
We make it happen,<br />
track performance,<br />
and adjust along the way<br />
to maximise results.<br />
LEARN<br />
Once the DUST SETTLES,<br />
we review the highs<br />
and lows for an even<br />
better job next time.
ROI<br />
Why is so much marketing so easy to ignore<br />
People are bored of mediocre marketing.<br />
Who wants any more dull, irrelevant nonsense<br />
no-one even notices<br />
People want to deal with companies that talk<br />
human-to-human, not brands that fire their<br />
marketing at faceless targets.<br />
We’re here to help our clients really connect<br />
with their audiences and spend every dollar on<br />
worthwhile, measurable work.<br />
We know that success isn’t about winning<br />
creative awards. It’s about the return you<br />
make on your marketing investment - and<br />
we’ll push you to measure us on it because<br />
if you’re not successful, we wouldn’t expect<br />
to retain your business.
SER-<br />
VICE<br />
‘Of course we can do that for you.’<br />
That’s what you’ll hear from us.<br />
Whatever it takes, we deliver.<br />
We understand there’s always the<br />
unexpected - and that’s when we<br />
support you, not desert you. Even<br />
when the going gets tough, we do<br />
what we say with skill, humour,<br />
and a great deal of thought.<br />
That’s why people enjoy working with<br />
us and our clients keep coming back.
WHAT WE DO<br />
– strategy and planning<br />
– brand identity<br />
– brand communication<br />
– ideas and concepts<br />
– campaigns<br />
– design and copywriting<br />
– direct marketing<br />
– digital and social media<br />
– broadcast<br />
– events and experiential<br />
– custom publishing
CLIENTS<br />
Here are some of the companies we’re<br />
proud to have worked with.<br />
We are proud to have Worked With leading australian and international organisations<br />
HealthInsurance
NETWORK<br />
The Hard Word is a free event series featuring<br />
inspiring speakers providing insights into marketing<br />
trends and topics. Staged every 4-6 weeks at Hard<br />
Edge Media in South Melbourne, The Hard Word is<br />
also a chance to meet and network with industry<br />
professionals from Melbourne and beyond.<br />
It’s part of how we keep learning, stay connected, and<br />
do our bit for the Melbourne marketing community<br />
that Hard Edge Media has grown up with.<br />
www.hardword.com.au
BELIEVERS<br />
We love what we do<br />
because we know it<br />
works. Which means<br />
the people who trust<br />
in our capabilities get<br />
what they deserve<br />
from us.<br />
But don’t just take our<br />
word for it. Here’s what<br />
they think.<br />
‘We have found their<br />
level of service to be<br />
exceptional.<br />
Our business was<br />
in need of a fresh<br />
creative approach to<br />
our marketing needs<br />
and Hard Edge has<br />
delivered this well<br />
and truly above our<br />
expectations.’<br />
-<br />
Paul Godenzi<br />
National Sales<br />
Manager<br />
Cummins Filtration<br />
(South Pacific)<br />
‘I have found the<br />
customer service<br />
provided by all<br />
members of the team<br />
at HEM consistently<br />
exceptional.<br />
The HEM team are<br />
always friendly, but<br />
more importantly are<br />
always well briefed<br />
and across the<br />
issues and projects<br />
in question.<br />
The level of<br />
professionalism and<br />
willingness to go<br />
above and beyond<br />
what would normally<br />
be expected has been<br />
a constant experience<br />
throughout this time.’<br />
-<br />
Katrina Brown<br />
Senior Manager<br />
Mercedes-Benz<br />
Financial Services<br />
Australia<br />
‘Both Andrew and<br />
his team’s approach<br />
is to work with<br />
and understand the<br />
business and then<br />
move forward<br />
with structure<br />
and purpose.<br />
Hard Edge Media<br />
consistently provides<br />
new and innovative<br />
ideas that are driven<br />
by achieving results,<br />
not how much<br />
money they can<br />
make out of it.’<br />
-<br />
Rodney Ward<br />
Business<br />
Improvement<br />
Manager<br />
National Service<br />
Mercedes-Benz<br />
Commercial Vehicles<br />
‘Hard Edge has shown<br />
they can produce<br />
creative work against<br />
tight deadlines and<br />
we have given<br />
them many.<br />
The team is unruffled<br />
and professional<br />
when the heat is on<br />
and always produced<br />
above and beyond.’<br />
-<br />
Jeffrey Fisher<br />
General Manager<br />
Corporate<br />
Communications<br />
Nissan Australia
NEXT<br />
STEP<br />
Fancy working with us, or for us,<br />
or just having a conversation<br />
about what we do<br />
Do get in touch - we’d love to hear<br />
from you.<br />
Andrew Hardwick<br />
Director<br />
Hard Edge Media<br />
P 03 9245 9245<br />
W hardedgemedia.com<br />
F facebook.com/HardEdgeMedia<br />
B hardedgemedia.wordpress.com
337 Moray Street<br />
South Melbourne<br />
Victoria 3205<br />
Telephone +61 3 9245 9245<br />
Email enquiries@hardedgemedia.com<br />
Website hardedgemedia.com<br />
Facebook facebook.com/HardEdgeMedia<br />
Blog hardedgemedia.wordpress.com