13.01.2015 Views

CREDENTIALS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>CREDENTIALS</strong>


YOU<br />

You work hard to build your own reputation<br />

and your business’ marketing success. So<br />

you don’t want to risk working with people<br />

that don’t understand you or your business.<br />

You want an agency that’s built its<br />

reputation on service, respect and results.<br />

You want an agency whose director still<br />

works firmly in the business - not on the<br />

golf course.<br />

And you want a creative team that’s<br />

experienced and passionate, yet still easy<br />

to work with.<br />

So let me introduce…us!


US<br />

Creatively<br />

Strategic.<br />

We’re a brand communications<br />

agency, based in sunny Melbourne<br />

and with clients around the world.<br />

We create and deliver everything<br />

you need for your brand<br />

communications to be clearer,<br />

more effective and a better<br />

experience for your customers.<br />

Our philosophy is to deliver<br />

memorable, precise and<br />

meaningful work that appeals<br />

to its audiences and produces<br />

results for our clients. And, along<br />

the way, to enjoy working with our<br />

clients and with each other.


GET CLEAR<br />

We talk. You tell us what<br />

you need to achieve. We<br />

ask questions, think, and<br />

reverse brief until we’re<br />

crystal clear.<br />

DEFINE<br />

We develop our approach<br />

and provide you with a<br />

proposal and estimate.<br />

Refine<br />

We talk through our<br />

drafts with you and work<br />

together for the best<br />

final outcome.<br />

DEVELOP<br />

PROCESS<br />

We’ll create a world that fits yours – you don’t<br />

need to fit into ours. With our talented and<br />

experienced people, open minds, and clients<br />

with complex and unique challenges, we can<br />

always find a way.<br />

Meanwhile behind the scenes, your account<br />

manager’s hell bent on getting you the best<br />

possible outcome, to time and budget, every<br />

time. Rigorous processes and a leading job<br />

management system mean we always have<br />

an accurate picture of what’s going on. It’s not<br />

glamorous - but it does ensure our work’s spot<br />

on, however complex the job.<br />

Once you’ve approved,<br />

we get to work<br />

on strategy and<br />

creative concepts.<br />

DELIVER<br />

We make it happen,<br />

track performance,<br />

and adjust along the way<br />

to maximise results.<br />

LEARN<br />

Once the DUST SETTLES,<br />

we review the highs<br />

and lows for an even<br />

better job next time.


ROI<br />

Why is so much marketing so easy to ignore<br />

People are bored of mediocre marketing.<br />

Who wants any more dull, irrelevant nonsense<br />

no-one even notices<br />

People want to deal with companies that talk<br />

human-to-human, not brands that fire their<br />

marketing at faceless targets.<br />

We’re here to help our clients really connect<br />

with their audiences and spend every dollar on<br />

worthwhile, measurable work.<br />

We know that success isn’t about winning<br />

creative awards. It’s about the return you<br />

make on your marketing investment - and<br />

we’ll push you to measure us on it because<br />

if you’re not successful, we wouldn’t expect<br />

to retain your business.


SER-<br />

VICE<br />

‘Of course we can do that for you.’<br />

That’s what you’ll hear from us.<br />

Whatever it takes, we deliver.<br />

We understand there’s always the<br />

unexpected - and that’s when we<br />

support you, not desert you. Even<br />

when the going gets tough, we do<br />

what we say with skill, humour,<br />

and a great deal of thought.<br />

That’s why people enjoy working with<br />

us and our clients keep coming back.


WHAT WE DO<br />

– strategy and planning<br />

– brand identity<br />

– brand communication<br />

– ideas and concepts<br />

– campaigns<br />

– design and copywriting<br />

– direct marketing<br />

– digital and social media<br />

– broadcast<br />

– events and experiential<br />

– custom publishing


CLIENTS<br />

Here are some of the companies we’re<br />

proud to have worked with.<br />

We are proud to have Worked With leading australian and international organisations<br />

HealthInsurance


NETWORK<br />

The Hard Word is a free event series featuring<br />

inspiring speakers providing insights into marketing<br />

trends and topics. Staged every 4-6 weeks at Hard<br />

Edge Media in South Melbourne, The Hard Word is<br />

also a chance to meet and network with industry<br />

professionals from Melbourne and beyond.<br />

It’s part of how we keep learning, stay connected, and<br />

do our bit for the Melbourne marketing community<br />

that Hard Edge Media has grown up with.<br />

www.hardword.com.au


BELIEVERS<br />

We love what we do<br />

because we know it<br />

works. Which means<br />

the people who trust<br />

in our capabilities get<br />

what they deserve<br />

from us.<br />

But don’t just take our<br />

word for it. Here’s what<br />

they think.<br />

‘We have found their<br />

level of service to be<br />

exceptional.<br />

Our business was<br />

in need of a fresh<br />

creative approach to<br />

our marketing needs<br />

and Hard Edge has<br />

delivered this well<br />

and truly above our<br />

expectations.’<br />

-<br />

Paul Godenzi<br />

National Sales<br />

Manager<br />

Cummins Filtration<br />

(South Pacific)<br />

‘I have found the<br />

customer service<br />

provided by all<br />

members of the team<br />

at HEM consistently<br />

exceptional.<br />

The HEM team are<br />

always friendly, but<br />

more importantly are<br />

always well briefed<br />

and across the<br />

issues and projects<br />

in question.<br />

The level of<br />

professionalism and<br />

willingness to go<br />

above and beyond<br />

what would normally<br />

be expected has been<br />

a constant experience<br />

throughout this time.’<br />

-<br />

Katrina Brown<br />

Senior Manager<br />

Mercedes-Benz<br />

Financial Services<br />

Australia<br />

‘Both Andrew and<br />

his team’s approach<br />

is to work with<br />

and understand the<br />

business and then<br />

move forward<br />

with structure<br />

and purpose.<br />

Hard Edge Media<br />

consistently provides<br />

new and innovative<br />

ideas that are driven<br />

by achieving results,<br />

not how much<br />

money they can<br />

make out of it.’<br />

-<br />

Rodney Ward<br />

Business<br />

Improvement<br />

Manager<br />

National Service<br />

Mercedes-Benz<br />

Commercial Vehicles<br />

‘Hard Edge has shown<br />

they can produce<br />

creative work against<br />

tight deadlines and<br />

we have given<br />

them many.<br />

The team is unruffled<br />

and professional<br />

when the heat is on<br />

and always produced<br />

above and beyond.’<br />

-<br />

Jeffrey Fisher<br />

General Manager<br />

Corporate<br />

Communications<br />

Nissan Australia


NEXT<br />

STEP<br />

Fancy working with us, or for us,<br />

or just having a conversation<br />

about what we do<br />

Do get in touch - we’d love to hear<br />

from you.<br />

Andrew Hardwick<br />

Director<br />

Hard Edge Media<br />

P 03 9245 9245<br />

W hardedgemedia.com<br />

F facebook.com/HardEdgeMedia<br />

B hardedgemedia.wordpress.com


337 Moray Street<br />

South Melbourne<br />

Victoria 3205<br />

Telephone +61 3 9245 9245<br />

Email enquiries@hardedgemedia.com<br />

Website hardedgemedia.com<br />

Facebook facebook.com/HardEdgeMedia<br />

Blog hardedgemedia.wordpress.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!