purpose pride passion - Words' Worth

purpose
pride
passion
n e w s p e o p l e b u s i n e s s b r a n d
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the no regrets
investment
strategy for
your clients
COVER
Purpose. Pride. Passion. The drivers of the
Momentum brand inspire all aspects of our
business.
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Pedals-full of purpose
All about the Momentum 94.7 Cycle Challenge
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Viewers like us; they really, really like us
The success of our TV ad campaign
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AA, now that’s good news
Fitch Ratings gives us the thumbs up
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An economist in touch with emotion
Meet Sheshi Kaniki
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Tigers in the tank
Momentum Wealth’s high-impact conferences
The day the planets aligned…
Learning & Development’s intergalactic mission
The solution to New Year’s resolutions
Wisdom from the Fairy Godmother
contents
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Money Matters
How to spend wisely over the holidays
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Momentum Sales reaches new altitudes
Recognising our high flyers
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Momentum EB’s future takes shape
The big move to new offices
Introducing the Positive Return Fund – a NEW offer exclusive to Momentum Wealth.
The Momentum Positive Return Fund enables your clients to make consistent positive growth through the following features:
Capital preservation - A new fund that offers all the benefits of a unit trust fund – flexibility, transparency, simplicity –
with the objective of not losing capital over a 12 month rolling period.
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Meet the MO-MAN-IC
EB’s new multi-tasking mascot
What a year we had!
Momentum Short-term Insurance reviews 2011
More bang for Momentum Health
members’ buck
Be healthy, earn more returns
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Smooth investment returns - Evens out the volatility of markets to give you stable, consistent growth.
Capital Growth - The fund objective is to outperform inflation over a rolling 3 year period.
For more information on this new fund, visit www.momentum.co.za, contact your Momentum Marketing Adviser or contact
Ryan Jamieson at Momentum Wealth on 012 673 7632*.
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Competitive spirit wins the day
Fun and games at the Interdepartmental
Challenge
The mighty fine kitchen
Momentum Mighty Hearts’ good deeds
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investments
*Standard call rates apply. Collective Investment Schemes in Securities (CIS) are generally medium to long term investments. The value of participatory interests may go down as well as up and past performance is not necessarily a guide to the future.
CIS are traded at ruling prices and can engage in borrowing and scrip lending. A schedule of fees and charges and maximum commissions is available on request from the company/scheme. Commission and incentives may be paid and if so, would
be included in the overall costs. Momentum Group Limited is an authorised financial services and credit provider (FSP 6406). Momentum Wealth (Pty) Ltd is an authorised financial services provider (FSP 657).
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Editor: Karishma Bhima
Communication – Momentum: Brand
Tel: 012 673 7961 Fax: 012 671 8656
Cell: 071 884 5266
E-mail: Karishma.Bhima@momentum.co.za
Contributors: Sheshi Kaniki,
Yvonne Ferguson, Lisinda Benadie,
Dheshni Reddy, Carina Matthysen,
Suretha Esterhuysen, Lucy Richardson,
Serele Baker, Patricia Geldenhuys,
Tshepo Matseba, Medupi Lamola,
Heidi Bruce, Megan Travers,
Pieter Erasmus, Clare Shelver, Cindy-
Lee Rasdien, Naomi Grosse-Heitmeyer,
Emmanuel Mahlangu.
Publisher: Words’worth
moment is the internal publication for the
employees of Momentum. Articles selected
for publication are edited/shortened for
length and clarity. The editor is not obliged
to carry all stories submitted. The views
and opinions expressed in this publication
are not necessarily those of the editor,
Momentum or MMI Holdings.
All rights reserved.
Momentum head office:
268 West Avenue, Centurion, 0157
PO Box 7400, Centurion, 0046
Tel: 012 671 8911
www.momentum.co.za
Momentum Group Ltd is a wholly-owned subsidiary of MMI Holdings Ltd.
editorial
When reflecting on a year gone by, I machines’ to raise awareness of the
ask myself whether I am just a year causes close to their hearts. The race
older or am I also a year wiser. I’d like would certainly be much the poorer
to think that after a jam-packed 2011 without these colourful and committed
we are all a little wiser considering all men and women.
we have accomplished in the face of Also in this issue of moment, I
much change and uncertainty.
invite you to join me on a journey
Change stretches us and takes us which recognises some of our many
out of our comfort zone so we may successes, accomplishments and
explore new frontiers and learn and triumphs. These range from the
develop as we go along. All of us at Momentum Sales recognition events,
Momentum and Metropolitan certainly to the kudos MMI recently earned on
had the opportunity to flex our
the local and global financial industry
change-resilience muscles over the last platforms.
12 months.
Not forgetting there are only a few
I am proud to be part of a company more weeks until 2012, the editorial
with people who keep on giving and team have rallied the experts to give
making a difference despite having us some pointers on how to start
their own challenges to overcome. the New Year off on a good footing.
That to me is commendable bravery. This includes valuable tips on how
You will meet some of these special not to blow your budget during the
colleagues in this edition of moment, holidays and how to make New Year’s
ranging from our senior economist resolutions last until next December.
to the Momentum Mighty Heart
Let’s reflect on and celebrate our
volunteers.
magical moments of this year, with the
Those who stand out at this time of wish for many more to be celebrated
year, however, are the thousands of in 2012.
cyclists who used the Momentum 94.7 Happy reading …
Cycle Challenge to ride for a purpose.
They dressed up in madcap costumes
and tackled the route on a variety of
one, two and even three-wheel ‘cycling
pedals-full
of purpose
Take 25 000 riders, over 400 Momentum supporters, one
open road, and what you have is one of South Africa’s
premier cycle events. Apart from offering the professional
riders a platform to flex their competitive muscles, the
Momentum 94.7 Cycle Challenge draws attention to a variety
of exceptionally worthy causes.
In this 3 rd year of our sponsorship of the
event, we saw many more cyclists than
before riding for a purpose. Awareness raised
covered everything from children with cancer,
breast cancer awareness, education to animal
anti-cruelty. If you want to get involved visit
www.cyclechallenge.co.za/charity for a list of
charities that were represented.
It’s all about doing something for someone
or something else!
Many people enter the Momentum
94.7 Cycle Challenge for
personal achievement. But
there is a growing number
of riders who enter for a
purpose.
turning over a healthier leaf
Health and wellbeing was the clarion Some 725 MMI staff members also
call that drew 2 678 Momentum and went for voluntary counseling and
Metropolitan staff members to the testing (VCT).
first MMI wellness event held from
Everybody who participated in
19–21 October. Our staff in Centurion the wellness expo could also enjoy
and Cape Town made the most of a massage, received a free gift, and
the opportunity to have their health stood the chance to win fabulous
assessed and their bodies pampered. prizes. Reine Bensch from Momentum
Health assessments offered
won a laptop at the Centurion
included glucose, cholesterol, blood event, and Wendy Mtshintshi, from
pressure and body mass index (BMI) Metropolitan in Cape Town, won a 51”
measurements.
HD LCD TV.
Turn to page 4
for more …
m o m e n t d e c e m b e r 2 0 1 1

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Who’s ready for the race
Sometimes we dress up just
because … some of the causes
represented on race day.
Momentum staff and
entertainers keep the riders
pumped up and refreshed.
Purpose in action –
making dreams come true
Stepping out
for a purpose
A month before race day, 20 of
our own limber athletes took
on an obstacle course with a
difference at the combination
launch of Momentum’s
new “Stiletto” TV ad and
the Momentum 94.7 Cycle
Challenge.
The idea was to leverage
the connection between the ad
and the race – feet! So, Race
for a Purpose was the way
to go. At each of 10 “water
points”, the athletes had to
complete an activity before
they could proceed to the next
station. One of the tasks was
swopping their comfortable
running shoes for a beautiful
pair of red ones. Even the men
got into the spirit of things,
and much fun was had by all!
The staff Ride for a Purpose
campaign also included
an online video and photo
competition. Staff was asked
to showcase their passion for
their cause in a photo or video,
taken with their cell phone,
and submit it online where it
was rated by their colleagues.
Natalie Camara submitted
the winning video, in support
of the Niki Duarte Project for
people with leukaemia. The
winning photo was sent in
by Liezell Fourie in aid of the
Help Keep Us Safe epilepsy
organisation. They both
received a R1 000 voucher
from thebrandshop, and
the charities they represent
each received a R2 500 cash
donation.
The staff launch ended
with an auction of the red
shoes featured in the TV ad.
Enough funds were raised
for Momentum to donate
R2 500 each to POWA (People
Opposing Women Abuse)
and Saving Private Rhino, an
organisation that fights against
rhino poaching.
A variety of interesting contraptions were employed to draw
attention to and raise awareness of their owners’ causes.
m o m e n t d e c e m b e r 2 0 1 1

a n d m o m e n t s
b u s i n e s s m o m e n t s
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from soul to stiletto’s:
viewers like us;
they
Momentum’s latest television
advertising campaign is proving
to be a hit with viewers, as the
research shows.
The numbers
do the talking
The
“Soul
Record”
spot
The
industry
norm
Prompted noting
59 26
Verified noting
32 13
Liking score
7.8 6.9
According to Millward Brown research, the
first advert in the series of three, called “Soul
Record” has scored well above the sector
norm for noting and liking. Conceptualised by
Draftfcb Cape Town and produced by Giant
Films, the ad simply and elegantly conveys
passion and knowledge, Momentum’s two key
brand characteristics.
Two men – a shopkeeper and a potential
customer – have a discussion about jazz. As
it plays out, it becomes obvious that both
guys truly love the genre and know a great
deal about it. The ad wants the viewer to link
Momentum and its diverse product range to
the store and the myriad records available;
like us!
and the knowledgeable and empathetic
shopkeeper with the Momentum broker.
“At the moment, most financial services
ads appear to be taking one of two routes:
‘price competitive’ or ‘ethereal’,” says Danie
van den Bergh, head of brand at Momentum.
“Our approach is more tangible – instead
of poetry or prose, it alludes to the wide
choice Momentum offers and demonstrates
the Momentum broker’s passion and
understanding of that choice.”
“Crucial, too, is the relationship of
mutual trust and respect the viewer can see
developing between the shopper and the
storekeeper. We want our target audience
to realise that they could have a similar
relationship with the company and the brand.”
A red step forward
On 1 November, Momentum’s new advert
made its debut on television. Called
“Stilettos”, the commercial opens as a
stylish man in his late 30s walks into a
very plush shoe boutique with a strange,
yet very specific request. The shopper
knows exactly what he wants while the
shop owner guides him to make the
perfect choice.
This ad demonstrates how Momentum has
products and solutions for everyone, no
matter how specific their requirements. It
also shows really passionate people who
know what they want and are helped by a
like-minded expert to find exactly what it
is they are looking for. It’s an example of
two great minds thinking alike.
AA, now that’s
good news!
The Fitch Ratings agency in London has
showered MMI Holdings, Momentum and
Metropolitan with A-ratings. If this was
school, we would have been very close to the
top of our class.
According to Fitch, the good ratings are
based on the MMI group’s strong capital
position, solid domestic franchise, strong
and diversified distribution network and
robust performance. On the downside, some
earnings volatility stemming from the group’s
exposure to investment markets and the
continued challenging South African economic
environment have prevented us from
receiving AAA ratings.
Fitch believes that the merged MMI has
created a stronger and more competitive,
insurance-based financial services group
both locally and in Africa. With its enlarged
footprint, MMI is well positioned to expand
its activities into additional African countries.
The agency expects the MMI group to benefit
from growth opportunities, economies of
scale (through MetLife’s and Momentum’s
complementary target markets and
resources), cross-selling of insurance-based
financial products and capital efficiencies.
After only a year in the market, MMI
was ranked 48 th in the Sunday Times’
Business Times Top 100 Companies list
published on 30 October 2011. The only
life insurance company to beat us was
Clientèle Life in position 38.
The awards are based on earnings
for shareholders, calculated on share
price performance, for R10 000 invested
over five years. The period for the 2011
awards was from 1 October 2006 to 30
September 2011. Our compound growth
the ratings
AA Momentum and Metropolitan’s National Insurer Financial
Strength (IFS) ratings
AA- Momentum and Metropolitan’s National Long-term rating
A Momentum and Metropolitans’ subordinated debt
A+ MMI Holdings Limited’s National Long-term rating
What they mean
AAA the best quality companies, reliable and stable
AA quality companies, a bit higher risk than AAA
A economic situation can affect these companies’ financials
What do the ratings mean for us
Dr Sheshi Kaniki, MMI’s senior economist,
explains that the A-ratings received by MMI,
Momentum and Metropolitan mean that
all three companies are well capitalised,
have made sound investment decisions
and are very capable of paying back their
debt. “It indicates that we are held in high
regard within financial markets and can
raise capital at low rates of interest because
investors should feel confident to lend to our
companies. This also supports our plans to
expand further into Africa.”
the new kid cracks the top
over the five-year period was 15.24%,
compared to Cleintèle Life’s results of
18.60%.
how we compare
Over 5 years
Over 10 years
Clientèle Life (38) – 18.60% MMI Holdings (72) – 16.47%
MMI Holdings (48) – 15.24% Sanlam (73) – 16.38%
Sanlam (54) – 14.50% Discovery (77) – 15.51%
Discovery (55) – 14.33% Liberty (92) – 12.02%
Liberty (68) – 11.69%

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p e o p l e m o m e n t s
p e o p l e m o m e n t s
9
an economist in
touch with emotion
An organisation – like a person –
that knows where it is going and
why, is most likely to succeed.
Dr Sheshi Kaniki talks to moment
about purpose, feelings and finance.
Consumer
confidence is
a number that
tells us how
people feel
about where
the economy
is going. It is
an attempt
to quantify
people’s
sentiments
about economic
conditions.
“Economics is a social science,” says Sheshi,
Momentum and MMI’s senior economist. “It
deals with human behavior, people’s choices
and their disappointments.” He backs up his
statement by explaining the loaded nature
of economic data. “When we talk about
unemployment statistics, remember the
household that survives on a granny’s old age
pension because her son, the father of two
or three young children, cannot find a job.
Sheshi behind the scenes
Imagine how ashamed and inadequate that
makes him feel. The unemployment rate is a
number with tremendous human interaction
behind it.”
Why organisations need to feel
Organisations are not the heartless entities
we sometimes believe them to be, says
Sheshi. “When we do what we do with
passion and a sense of purpose, we are likely
to do it well and with a view that extends
beyond our own benefit. This inevitably
translates into bottom line value.”
The secret to creating common purpose
is values and leadership. An organisation
that has shared values and leaders who set
the example in terms of living them, is well
on its way to creating a culture of common
purpose. “Anybody who leads is responsible
to live and communicate the values – that is
the starting point of organisational purpose.”
Sheshi was born in Tanzania, grew up
He has a daughter and three sons and
in Swaziland, did his master’s degree in describes his wife as his best friend and
Zimbabwe and obtained his PhD in South “an amazing, multi-talented woman”. A
Africa. “My father was an academic whose qualified sociologist, she currently works at
main concern was the right education for GIBS as a programme manager.
his children,” remembers Sheshi. He chose Sheshi is a pastor in his church and
economics ahead of history and geography, between his duties there and raising his
and never looked back.
family, he doesn’t have much idle time.
He met his wife while studying and living He does, however, love sports, including
in Zimbabwe between 1998 and 2003. He athletics (“I was on my school team”),
also found faith in that time and as a result basketball (“a bit of a joke at my height!”)
has fond memories of Zimbabwe.
and soccer. He has also learned to enjoy
In 2003, Sheshi moved with his wife and rugby and cricket: “You have to get with the
8-month old son to South Africa courtesy programme in South Africa.” Far from being
of a scholarship to complete his PhD at UCT a couch potato, though, Sheshi rises early
and Wits. When he graduated in 2007, he most mornings to get in his own exercise.
was offered a job with the Economic Policy “If I don’t do it before the day starts, I
Research Institute and for the next year and don’t find the time.”
a half travelled through Africa to develop Our senior economist leads a full life;
social security programmes.
confident he is fulfilling his divine purpose.
A momentous journey
Sheshi joined Momentum in June 2008 to
work with Morris Mthombeni on Momentum’s
involvement in the public/private discussions
on national social security reforms.
As his network inside the company grew,
so did opportunities arrive. “We work with
people here, not with our laptops,” smiles
Sheshi. “As you meet people, you are
exposed to their work and vice versa. We
also see the possibilities in people.” Dan
Moyane saw such possibilities in Sheshi and
asked him to use his economics expertise to
help build Momentum’s profile in the market.
“I jumped at the opportunity to combine
work with my two other passions: writing and
public speaking.” Sheshi became Momentum’s
voice and face in the media, offering an
informed opinion on the impact of domestic
and global economics on the financial
services industry.
Soon Sheshi’s public profile opened new
doors internally. In the latter part of 2010 he
started doing economic analyses for Dieter
von Staden, the head of strategic intelligence
for MMI, and in the first half of 2011, he
moved into the strategic space permanently.
Sheshi is grateful that his Momentum
journey has allowed him to apply his two
favourite areas of economics, namely
development economics and financial
economics. “I write reports on the economy
and where it is going, while also influencing
social security policy in the country. I am
blessed by the best of both worlds.”
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