odwyers-magazine-july-2014

Vol. 28, No. 7
July 2014
EDITORIAL
So, this is the “Information Age” 6
PR GROUP MAKES $1.2M
PLEA FOR NIGERIA 8
Levick wants to build support for
Nigeria’s effort to find the more than 200
schoolgirls kidnapped by a terrorist group.
SOFTWARE UPDATE PUTS PR
NEWSWIRE ON CRACKDOWN 8
A Google update has resulted in PR
Newswire imposing new guidelines to root
out low quality content.
MAYOR DE BLASIO GETS
LOUDER PR BULLHORN 9
New York Mayor Bill de Blasio
has taken on a new PR chief and a new
multi-city “task force” role.
10
INDUSTRY SHIFTS ARE
CHANGING TRAVEL PR
PR pros’ roles have evolved, and
now present more opportunities to redefine
the role we play in brand development.
THE BRAVE NEW
WORLD OF TRAVEL 12
Today’s travelers seek to trade the
comforts of home for an authentic cultural
experience. Here’s how PR can help.
ADJUSTING TODAY TO
TOMORROW’S TRAVELERS 13
The travel industry still relies on
strategies for an era of consumers
for whom these messages no longer apply.
PUTTING YOUR TRAVEL
BRAND ON THE MAP
Demand has surged for travel in
2014. However, consumer expectations
have risen along with it.
AMENITIES ABOUND FOR
NEW CRUISE SHIPS
A new breed of cruise ships with
a score of new features are making
their debut this year.
14
15
16
TRAVEL PR PROS: PUBLISH
OR PERISH
As the travel journalism industry
shrinks, brands have found a new opportunity
to fill the content gap.
17
18
19
20
IPW CHICAGO PROMOTES
TRAVEL IN A BIG WAY
IPW held its 46th annual meeting in
Chicago, bringing in more than 6,000
attendees from more than 70 countries.
PROFILES OF TRAVEL &
22 TOURISM PR FIRMS
RANKINGS OF TRAVEL &
35 TOURISM PR FIRMS
40
WHY DRIVING RESULTS IS ALL
THAT MATTERS
The goal of telling a brand story is to
create buzz and put the client’s narrative
in front of its target audiences.
WHY PUBLIC RELATIONS
SHOULDN’T FORGET PUBLICS
Paradoxically, “public relations” faces
a grossly negative perception today.
COLLEGE PALS HEAD GROWING
TRAVEL PR FIRM
Two PR partners were friends before
founding a powerhouse travel agency.
WASHINGTON REPORT
COLUMNS
36
37
38
39
42
PROFESSIONAL DEVELOPMENT
Fraser Seitel
FINANCIAL MANAGEMENT
Richard Goldstein
GUEST COLUMN
Gregory Kohs
PEOPLE IN PR
PR BUYER’S GUIDE
January: Crisis Comms. / Buyer’s Guide
February: Environmental & P.A.
March: Food & Beverage
April: Broadcast & Social Media
May: PR Firm Rankings
June: Global & Multicultural
15
ADVERTISERS
Bob Thomas Productions......................................8
Fahlgren Mortine/Turner PR..................................5
Finn Partners......................................Inside Cover
JGAPeppercomm..................................................7
J Public Relations................................................11
Log On................................................................27
20
EDITORIAL CALENDAR 2014
www.odwyerpr.com
Daily, up-to-the-minute PR news
July: Travel & Tourism
August: Financial/I.R.
September: Beauty & Fashion
October: Healthcare & Medical
November: High-Tech
December: Entertainment & Sports
Lou Hammond......................................Back Cover
MMGY Global......................................................13
Omega World Travel.............................................3
rbb Public Relations..............................................9
Strauss Media Strategies....................................17
TV Access...........................................................19
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