POSITIONING TO MEET GLOBAL COMPETITION: THE HIGHER ...

International forum: “Globalization and Integration in higher education”
5 CONCLUSION
Globalization is inevitable. We are on a collision course with globalization at all fronts
whether we like it or not. Higher education institutions are being affected in various forms
and levels. It is a function of a lot of factors, controllable and uncontrollable. One thing is
sure though, the effect of globalization will depend on one’s own level of readiness and
preparation. This paper has elucidated that a well thought out positioning strategy can
steer higher education institutions to greater advantage. It can be a bane or a boon
depending on how well one can execute a good position to marshal resources and allies. A
carefully deliberated position can spell the difference in favor of optimizing opportunities
and managing threats.
REFERENCES
AC Nielsen. 2006. Http://asiapacific.acnielsen.com/news/20060821.shtml
Altbach, P.G. 2002. Perspectives on Internationalizing Higher Education.
Http://www.bc.edu/bc_org/avp/soe/cihe/newsletter/News27/text004.html
Altbach, P. G. and J. Knight. 2006. The Internationalization of Higher Education: Motivation and
Realities. NEA 2006 Almanac of Higher Education.
CHED, 2006. Http://www.ched.gov.ph
De Wit, H. 1999. Changing Rationales for the Internationalization of Higher Education.
http://www.bc.edu/bc_org/avp/soe/cihe/newsletter/News15/text1.html
Knight, J. 2003. Internationalization of Higher Education Practices and Priorities: 2003 IAU Survey
Report. Http://www.unesco.org/iau
Knight, J. 1997. Internationalization of Higher Education: A Conceptual Framework. In J. Knight and
H. De Wit (Eds.), Internationalization of Higher Education in Asia Pacific Countries. Amsterdam,
European Association for International Education.
Knight, J. and H. De Wit (Eds.), 1997. Internationalization of Higher Education in Asia Pacific
Countries. Amsterdam, European Association for International Education.
Kotler, P. 2003. Marketing Management. U.S.A.: Pearson Education, Inc.
Qiang, Z. 2003. Internationalization of Higher Education: Towards a Conceptual Framework. Policy
Futures in Education, Volume 1, Number 2.
Todaro, M. 2001. Economic Development. Singapore: Pearson Education Asia Pte. Ltd.
Ries, A. and J. Trout. 1981. Positioning: The Battle for Your Mind. U.S.A.: McGraw-Hill Inc.
Ritzen, J. M. M. 2006. Scenarios for Higher Education, 2020 or When Will China Invade Iran
Keynote Address during the OECD Ministerial Meeting, 27 June 2006 at Athens, Greece.
UNESCO, 2004. Higher Education in a Globalized Society. A UNESCO Education Position Paper.
http://www.unesco.org/education/higer_education/quality_innovation
Van Ginkel, H. 2002. Globalization and the Internationalization of Higher Education. First Inaugural
Presentation made during the IAU Lyon Conference, 12 – 13 April.