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Get in Shape Without Setting Foot in a Gym.

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Patent Pend<strong>in</strong>g<br />

<strong>Get</strong> <strong>in</strong> <strong>Shape</strong> <strong>Without</strong> Sett<strong>in</strong>g <strong>Foot</strong> <strong>in</strong> a <strong>Gym</strong>.


2<br />

• Promote weight loss<br />

• Strengthen the back<br />

• Firm calf and<br />

buttock muscles<br />

• Reduce cellulite and<br />

tone your thighs<br />

• Increase cardiovascular<br />

health<br />

• Improve posture<br />

• Reduce stress on knee<br />

and ankle jo<strong>in</strong>ts<br />

aRe designed To...<br />

3 Reasons You need<br />

1. Stronger You<br />

<strong>Shape</strong> Ups TM are designed to help you tone your muscles – from your<br />

back and abdomen to your buttocks and calves.<br />

2. Healthier You<br />

<strong>Shape</strong> Ups will help you lose weight and improve your circulation,<br />

creat<strong>in</strong>g a healthier you!<br />

3. Easy Exercise Rout<strong>in</strong>e<br />

It’s easy to shape up with <strong>Shape</strong> Ups. Wear your <strong>Shape</strong> Ups everywhere<br />

and anywhere you walk (or stand), and your body will feel the benefits.<br />

3 Reasons You WanT<br />

1. In Style<br />

Look good while gett<strong>in</strong>g fit. There’s no reason to ru<strong>in</strong> your outfit with<br />

unattractive footwear that’s a fashion don’t! In your <strong>Shape</strong> Ups, your style<br />

will still be right on as you power through your everyday life.<br />

2. Portable Power<br />

<strong>Shape</strong> Ups are the ideal fitness equipment for the on-the-go, busy<br />

lifestyle. Wear them to and from the office, pack them <strong>in</strong> your suitcase,<br />

or keep them <strong>in</strong> your car for shopp<strong>in</strong>g trips. They are portable power <strong>in</strong> a<br />

small package.<br />

3. Brand You Trust<br />

There’s a lot to be said about familiarity and credibility. When buy<strong>in</strong>g<br />

SKECHERS, you know you are gett<strong>in</strong>g style and quality at a reasonable<br />

price. We’re a company you’ve trusted for more than 15 years.<br />

3


FiTness<br />

FooTWeaR<br />

<strong>Shape</strong> Ups TM from SKECHERS are<br />

designed to get you fit while you walk,<br />

work, shop, and more. <strong>Shape</strong> Ups have<br />

as much a place <strong>in</strong> your life as your<br />

boots, sandals, and dress casuals.<br />

<strong>Shape</strong> Ups from SKECHERS retra<strong>in</strong><br />

your muscles, help<strong>in</strong>g you walk with a<br />

positive impact. Used properly, <strong>Shape</strong><br />

Ups change the way you approach your<br />

daily activities. Used regularly, <strong>Shape</strong><br />

Ups will enhance the way you feel<br />

and look.<br />

With <strong>Shape</strong> Ups, muscles get toned,<br />

calories are burned and your posture<br />

improves. Lace up your new <strong>Shape</strong> Ups<br />

and get <strong>in</strong> shape without sett<strong>in</strong>g foot <strong>in</strong><br />

the gym.<br />

4<br />

:


design TechnologY:<br />

The diFFeRence is <strong>in</strong>side<br />

Shoes are designed for many<br />

purposes – from protection on the<br />

job to performance on the track<br />

or court to special occasions and<br />

everyday lifestyle.<br />

While SKECHERS is a global leader<br />

<strong>in</strong> the lifestyle footwear <strong>in</strong>dustry, we<br />

also believe <strong>in</strong> keep<strong>in</strong>g <strong>in</strong> shape…<br />

and giv<strong>in</strong>g you the tools to do so.<br />

We believe <strong>Shape</strong> Ups TM are the<br />

answer to keep<strong>in</strong>g fit <strong>in</strong> a busy<br />

lifestyle – a fitness shoe that fits<br />

your lifestyle and improves your life<br />

by walk<strong>in</strong>g and stand<strong>in</strong>g.<br />

The design technology<br />

beh<strong>in</strong>d <strong>Shape</strong> Ups change<br />

the way you walk. As we<br />

move through our lives, we typically<br />

walk on hard surfaces, which<br />

places stress on our knee jo<strong>in</strong>ts and<br />

lower back. People who are required<br />

to stand for their jobs feel the impact<br />

on their bodies the most, and don’t<br />

ga<strong>in</strong> the benefits that come with all<br />

that activity.<br />

Our goal with <strong>Shape</strong> Ups<br />

is to simulate walk<strong>in</strong>g on<br />

soft ground. We have turned<br />

hard surfaces <strong>in</strong>to comfortable<br />

ground through revolutionary<br />

technology designed <strong>in</strong>to the<br />

framework of the shoe. The core of<br />

this technology is <strong>in</strong> the dynamic<br />

roll<strong>in</strong>g bottom, the soft foam <strong>in</strong>sert<br />

under the heel, and the dual-density<br />

midsole. These three elements<br />

work together to give you the feel<strong>in</strong>g<br />

of walk<strong>in</strong>g on sand or luxurious<br />

pile carpet – regardless of the<br />

actual surface.<br />

Walk<strong>in</strong>g on softer, uneven surfaces<br />

forces you to engage muscles not<br />

normally used when walk<strong>in</strong>g on<br />

hard ground. Not only does this<br />

strengthen your muscles, but it also<br />

<strong>in</strong>creases blood flow and reduces<br />

the impact on your jo<strong>in</strong>ts and<br />

lower back.<br />

WhaT’s <strong>in</strong>side<br />

• Upper: Superior quality, wellpadded<br />

uppers of durable leather<br />

and breathable mesh designed to<br />

provide needed support and<br />

supreme comfort.<br />

• Sockl<strong>in</strong>er: Soft EVA <strong>in</strong>sole<br />

designed to protect the foot.<br />

• Midsole: Firm polyurethane<br />

frame designed to support and<br />

stabilize the foot.<br />

• K<strong>in</strong>etic Wedge: Super<br />

soft foam designed for maximum<br />

shock absorption to protect the<br />

body while exercis<strong>in</strong>g core muscles.<br />

• Outsole: Long-last<strong>in</strong>g rubber<br />

outsole designed to contribute to<br />

biomechanical motion vital to a<br />

natural walk<strong>in</strong>g state by propell<strong>in</strong>g<br />

the wearer <strong>in</strong>to their next step.<br />

6 7


Designed to improve your life by chang<strong>in</strong>g the way you walk,<br />

<strong>Shape</strong> Ups TM feature a unique soft k<strong>in</strong>etic wedge <strong>in</strong>sert and<br />

dynamic roll<strong>in</strong>g bottom to simulate walk<strong>in</strong>g barefoot on a<br />

giv<strong>in</strong>g surface that gives such as sand. With the comfort of<br />

<strong>Shape</strong> Ups, you will feel your heel s<strong>in</strong>k to the ground as you step,<br />

roll forward as your weight shifts to its center, and push off with<br />

your toes. This movement will result <strong>in</strong> stronger leg, buttock, back<br />

and abdom<strong>in</strong>al muscles as you stabilize your steps.<br />

BaReFooT siMulaTion<br />

on soFT gRound<br />

Heel s<strong>in</strong>ks<br />

comfortably <strong>in</strong>to the soft<br />

ground as you step<br />

: hoW iT WoRks<br />

Naturally roll forward as your weight shifts<br />

to the center and your balance is centered<br />

Easily push off with<br />

your toe pads<br />

Due to this unconventional manner of walk<strong>in</strong>g, we suggest<br />

you moderate your walk<strong>in</strong>g rout<strong>in</strong>e <strong>in</strong> <strong>Shape</strong> Ups for the first<br />

week or two (25 to 45 m<strong>in</strong>utes per day), depend<strong>in</strong>g on your<br />

level of fitness. As you cont<strong>in</strong>ue to wear your <strong>Shape</strong> Ups, your<br />

body will adjust to this new method of walk<strong>in</strong>g. You will f<strong>in</strong>d it<br />

easy and comfortable while still enjoy<strong>in</strong>g the strengthen<strong>in</strong>g and<br />

cardiovascular benefits.<br />

9


The ResulTs oF<br />

Straight and Tall:<br />

With proper use of <strong>Shape</strong> Ups TM ,<br />

your body will appear taller as your<br />

posture improves.<br />

Lean and Long-Last<strong>in</strong>g:<br />

Cont<strong>in</strong>uous use of <strong>Shape</strong> Ups will<br />

help burn calories, fight cellulite, and<br />

improve cardiovascular health, which<br />

should result <strong>in</strong> a leaner you with<br />

improved stam<strong>in</strong>a and metabolism.<br />

Tone and Muscle:<br />

Consistent use of <strong>Shape</strong> Ups may<br />

result soreness dur<strong>in</strong>g the first few<br />

weeks of use. This is natural – and<br />

even expected – <strong>in</strong> your legs and<br />

buttocks. As your muscles strengthen,<br />

the aches should subside.<br />

change YouR liFe<br />

BY Walk<strong>in</strong>g <strong>in</strong><br />

SHAPE_UPS_UNISEX_FIGURES<br />

Walk<strong>in</strong>g is a form of endurance<br />

exercise – which means it<br />

strengthens your heart, helps your<br />

lungs work more efficiently, and<br />

<strong>in</strong>creases your stam<strong>in</strong>a. Also a<br />

weight-bear<strong>in</strong>g exercise, it helps<br />

strengthen your bones and muscles,<br />

and ma<strong>in</strong>ta<strong>in</strong> jo<strong>in</strong>t flexibility.<br />

<strong>Shape</strong> Ups TM are designed to<br />

enhance the benefits of walk<strong>in</strong>g by<br />

stimulat<strong>in</strong>g muscles not utilized<br />

with standard walk<strong>in</strong>g shoes. They<br />

also reduce the impact on jo<strong>in</strong>ts by<br />

provid<strong>in</strong>g a more natural, forgiv<strong>in</strong>g<br />

walk<strong>in</strong>g surface. Walk<strong>in</strong>g on a soft<br />

surface may seem awkward at first,<br />

but your body will compensate<br />

by activat<strong>in</strong>g muscles <strong>in</strong> your<br />

legs, buttocks, back and stomach<br />

to center your body, result<strong>in</strong>g <strong>in</strong><br />

improved coord<strong>in</strong>ation and posture,<br />

stronger muscles, and <strong>in</strong>creased<br />

blood flow.<br />

<strong>Shape</strong> Ups will have a positive<br />

impact on you physically. Regular<br />

use of <strong>Shape</strong> Ups help you sleep<br />

better and can play an important role<br />

<strong>in</strong> combat<strong>in</strong>g stress. It’s as easy as<br />

walk<strong>in</strong>g <strong>in</strong> <strong>Shape</strong> Ups.<br />

10 11


geT <strong>in</strong> shape WiThouT<br />

seTT<strong>in</strong>g FooT <strong>in</strong> a gYM<br />

<strong>Shape</strong> up while you stand:<br />

Conventional footwear does not provide<br />

proper support or aid <strong>in</strong> correct posture<br />

for long periods of stand<strong>in</strong>g. With <strong>Shape</strong><br />

Ups TM , the simulation of soft ground will<br />

ease the stress on your jo<strong>in</strong>ts, promote<br />

correct posture and strengthen your leg,<br />

buttock, back and abdom<strong>in</strong>al muscles as<br />

you naturally work to keep your center<br />

of balance.<br />

To properly stand <strong>in</strong> your <strong>Shape</strong> Ups,<br />

stand upright and f<strong>in</strong>d your center of<br />

balance with your feet parallel and hip<br />

distance apart. To promote circulation,<br />

follow one or more of the exercises<br />

detailed on page 15 of this booklet.<br />

<strong>Shape</strong> up while you walk TM :<br />

To walk correctly with <strong>Shape</strong> Ups, step<br />

forward with the middle section of your<br />

heel hitt<strong>in</strong>g the ground first. This should<br />

give you the feel<strong>in</strong>g of walk<strong>in</strong>g on soft<br />

ground. Roll forward onto the ball of your<br />

foot and then the flat part of your toes.<br />

Your stance should not be wide as you<br />

walk. Your front foot should still be under<br />

your body, giv<strong>in</strong>g you a natural and<br />

comfortable step. This rhythmic and easy<br />

gait will help you ma<strong>in</strong>ta<strong>in</strong> your balance.<br />

As you walk <strong>in</strong> <strong>Shape</strong> Ups TM ,<br />

be aware of the position of your<br />

shoes and ankles. Your ankles<br />

should not roll or bend <strong>in</strong>ward<br />

or outward, but rema<strong>in</strong> parallel.<br />

The position of your back and<br />

neck should also be straight.<br />

Do not look down; look ahead<br />

to where you are go<strong>in</strong>g. This<br />

will keep your posture straight,<br />

result<strong>in</strong>g <strong>in</strong> a tighten<strong>in</strong>g of your<br />

back and stomach muscles,<br />

and the lengthen<strong>in</strong>g of your<br />

body <strong>in</strong>to a leaner l<strong>in</strong>e.<br />

Exaggerated movements are<br />

part of some walk<strong>in</strong>g rout<strong>in</strong>es<br />

(such as knee raises), but with<br />

<strong>Shape</strong> Ups, your movements<br />

should be fluid and smooth.<br />

While a natural pace is best for<br />

everyday walk<strong>in</strong>g, we suggest<br />

you switch up your gait –<br />

slow<strong>in</strong>g down to focus on your<br />

steps, or kick<strong>in</strong>g it up a notch to<br />

get your blood flow<strong>in</strong>g.<br />

12 13


geTT<strong>in</strong>g sTaRTed:<br />

sTep-BY-sTep guide geT <strong>in</strong> The RouT<strong>in</strong>e<br />

<strong>Shape</strong> Ups TM are not like<br />

other athletic shoes. This<br />

is a new way to walk and<br />

exercise.<br />

• As with any new<br />

exercise, start with<br />

moderation. We<br />

recommend 25 to 45<br />

m<strong>in</strong>utes (based on your<br />

strength and exist<strong>in</strong>g<br />

exercise plan) on your first<br />

two days.<br />

Increase your walk<strong>in</strong>g time<br />

<strong>in</strong> <strong>Shape</strong> Ups <strong>in</strong> 5 – to<br />

10 – m<strong>in</strong>ute <strong>in</strong>crements,<br />

depend<strong>in</strong>g on your comfort<br />

level and strength.<br />

Correct Walk<strong>in</strong>g Method<br />

Caption A<br />

To achieve maximum potential <strong>in</strong> your<br />

<strong>Shape</strong> Ups, follow this step-by-step guide.<br />

• F<strong>in</strong>d your center of balance. <strong>Shape</strong> Ups<br />

have a dynamic roll<strong>in</strong>g bottom and a k<strong>in</strong>etic<br />

wedge heel <strong>in</strong>sert, both of which will make<br />

you feel unstable at first. Place your feet hip<br />

distance apart, stand straight with a firm<br />

back and your shoulders back. Imag<strong>in</strong>e a<br />

wire through your body to the center of<br />

your feet.<br />

• Heel, roll and toe push. Step <strong>in</strong> the<br />

middle of the soft foam heel, roll forward,<br />

and push off with your toes. (see caption A)<br />

• Ma<strong>in</strong>ta<strong>in</strong> your focus with a straight back<br />

and posture, look<strong>in</strong>g ahead at what’s to<br />

come, not where you have stepped.<br />

• Keep your center of balance with a<br />

straight back, shoulders rolled open and<br />

knees strong, but not locked. If you feel<br />

your feet roll<strong>in</strong>g <strong>in</strong> to the po<strong>in</strong>t where your<br />

knees are ready to knock, shift your weight<br />

to the outside edges of your <strong>Shape</strong> Ups to<br />

ma<strong>in</strong>ta<strong>in</strong> your balance.<br />

Warm<strong>in</strong>g up and cool<strong>in</strong>g down are important parts of your exercise<br />

rout<strong>in</strong>e, and should beg<strong>in</strong> and end every session.<br />

1<br />

2<br />

3<br />

4<br />

1. Kick Back: Stand upright and place feet<br />

parallel and hip distance apart, balance<br />

centered. Roll your weight onto the back of the<br />

soft foam heel – hold for a count of five and<br />

then back to the center. Do not lock knees or<br />

tip backward. Stretches calf and hamstr<strong>in</strong>gs.<br />

Repeat 5 to 10 times.<br />

2. Rock and Roll: Stand upright and place<br />

feet parallel and hip distance apart, balance<br />

centered. Roll your weight forward so you are<br />

balanc<strong>in</strong>g on the underside of your toes – hold<br />

for a count of two, then slowly rock back to<br />

the soft heel – hold for a count of two, and<br />

then back to your center of balance. Do not<br />

lock knees or tip backward. Stretches calf and<br />

hamstr<strong>in</strong>gs, warms up Achilles and ankles.<br />

Repeat 5 to 10 times.<br />

3. Roll and Rock and Roll: Follow the Rock and<br />

Roll stretch, but alternate feet so one is roll<strong>in</strong>g<br />

to the toes and one is rock<strong>in</strong>g back. Repeat 5<br />

to 6 times.<br />

4. The Lean: Place your hands on a wall,<br />

parallel and slightly above your head. With one<br />

leg <strong>in</strong> front of the other and your arms forward,<br />

press with your palms as if you were lean<strong>in</strong>g on<br />

the wall. Keep your back leg straight and your<br />

front foot on the floor, then bend the front leg<br />

and lean forward by mov<strong>in</strong>g your hips toward<br />

the wall. Hold for a count of five, then repeat<br />

on the other side. Stretches calf and Achilles.<br />

Repeat 5 to 6 times.<br />

14 15


SHAPE_UPS_UNISEX_FIGURES

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