CASE STUDY HEADER-FOOTER MASTER ... - ProCo

Case
Study
SERVING UP QUICK, SLICK SERVICE
– JUST WHAT LITTLE CHEF ORDERED
A password protected portal allows each restaurant
to order their materials, containing detailed images,
item descriptions, costs and a shopping basket style
checkout system. ProCo control all of the day to day
fulfilment and despatch of the orders. Accurate and
incisive reporting and usage tools also give Little
Chef’s Head Office the facts and figures they need
for accurate budgeting; safe in the knowledge that
every piece of printed material is ‘bang on brand’.
ProCo were awarded the contract to supply Little
Chef’s estate of 162 UK based restaurants back in
2007. Our partnership encompasses the procurement
of a wide range of print based services, everything
from POS, printed balloons through to large format
outdoor banners, Correx signage boards and
colouring pencils. Oh, and a few million menus!
Everyone knows Little Chef. They’ve been part of the
British roadside landscape since the days of Morris
Travellers and that famous icon is one of the most
instantly recognisable in the country.
“It’s essential for us as a retail business to find
suppliers with as much passion for our business as
we have. Dealing with ProCo is great. They save us
time, save us money, they’re extremely professional
and it’s obvious they enjoy what they do.”
Brendan O’Connor, Head of Brand Standards,
Little Chef
HOW HAVE PROCO HELPED
In addition to managing all of the company’s
corporate print based requirements, each restaurant
has a direct link to ProCo for all of their restaurant
marketing materials via an online material ordering
portal.
www.procoprint.co.uk
www.proco.com

With cream and marshma lows and served with a chocolate flake.
&
TM
*
Awarded to:
The Little Chef as part
of PT Specialist Retailing Ltd
Case
Study
In this way, ProCo have assisted Little Chef in the
guardianship of all branded collateral to newly
created corporate standards, and facilitated both the
availability to restaurants and the cost effectiveness
of all material.
“In ProCo we have a partner who we can absolutely
rely on to manage not only the marketing material
order process within our business, but also to help us
find cost and efficiency savings throughout our entire
print and distribution process. They are a pleasure to
work with.”
THE RESULTS
The system has allowed the business to vastly
streamline not only its internal processes for the
management of its marketing collateral, but also to
improve its entire operation in the production and
distribution of its corporate
material.
HOT DRINKS CHILLED DRINKS
A l of our coffee is Rainforest Alliance Certified
Freshly ground cafetière £2.90
Cappuccino £2.45
Latte £2.45
Coffee £2.05
£2.10
Orange Juice £2.15
Apple Juice £2.15
£2.15
Hot Chocolate £2.45
Apple and Mango or Orange and Passion fruit.
£2.30
Hot Chocolate Deluxe £2.80
Still Strathmore Water £2.15
A Pot of English Breakfast Tea £2.05
Speciality Tea £2.05
Sparkling Strathmore Water £2.15
Semi-Skimmed Milk £1.45
NEW
MENU
GREAT QUALITY
GOOD VALUE
FAVOURITES &
NEW LIGHTER
OPTIONS
Choose from Earl Grey, fruit or herbal tea.
WHITE WINE
Chenin Blanc £9.99
By the bottle 750 ml. South Africa. ABV 13.5%
A crisp, dry white with aromas of fresh citrus fruits and peach.
Piropo Chardonnay £9.99
By the bottle 750 ml. Argentina. ABV 13%
Refreshing and juicy with hints of apricot and tropical fruit.
Chardonnay/Semillon, The Paddock £3.50
By the bottle 175 ml. Australia. ABV 13%
Australian white with flavours of peach, pineapple and lemon.
RED WINE
Cabernet Sauvignon, Casa de Piedra £9.99
By the bottle 750 ml. Chile. ABV 13.5%
An easy drinking wine with ripe blackcurrant fruit aromas.
Branch Creek Shiraz £9.99
By the bottle 750 ml. Australia. ABV 14%
A smooth, rounded red with rich plum and red berry flavours.
ALCOHOLIC DRINKS
Also available to take away**
Chocolate or Strawberry £2.50
Flavoured Milk with Ice Cream
ROSÉ WINE
Pinot Grigio Blush, Conto Vecchio £9.99
By the bottle 750 ml. Italy. ABV 12%
A delicate pale pink rosé with summer fruit flavours.
LAGERS, BEERS & CIDERS
Becks £3.35
275ml bottle. ABV 5.0%
Stella Artois £3.35
330ml bottle. ABV 5.0%
Budweiser £3.35
330ml bottle. ABV 5.0%
Old Speckled Hen £3.35
355ml bottle. ABV 5.2%
Magners Irish Cider £3.35
330ml bottle. ABV 4.5%
Shiraz, The Paddock £3.50 Becks Blue (alcohol free) £2.95
275ml bottle
By the bottle 175 ml. Australia. ABV 14%
Packed fu l of blackberry and plum flavours with a soft finish.
Think! Please don’t drink and drive. For the facts about alcohol visit www.drinkaware.co.uk.
Li tle Chef is owned and operated by PT Specialist Retailing Ltd. If you would like to contact us, our address is Li tle Chef, Unit 22 Jessops Riverside, 800 Brightside Lane, Sheffi eld
S9 2RX. Tel: 0114 256 7100. We love to hear your feedback and you can let us know how your visit was today by fi lling in one of our freepost customer comment cards, or tell us what
you think by visiting www.li tlechef.co.uk. If you have received great service today, please feel free to tip your server. You can join our ‘Friends’ loyalty club to keep in touch and to be
notifi ed of our great o fers exclusive to ‘Friends’ of Little Chef by logging in at www.li tlechef.co.uk
At Li tle Chef we no longer accept cheques but accept cash, all major credit cards and debit cards supported by chip and pin or transactions £15 or less by contactless payment. Prices
include VAT and are co rect a the time of press but may be subjec to change and revised Customs and Excise Duties. All items are subject to availability.
Please note: all of our dishes may contain nuts or nut derivatives. Fish may contain small bones. ‘Coca-Cola, ‘Diet Coke’, ‘Fanta’ and ‘Sprite’ are registered trademarks of The Coca
Cola Company. A l rights reserved. Tropicana Pure Premium and the Tropicana logo are registered trademarks. Copella and the Copella logo are registered trademarks.
FREE WIFI IS AVAILABLE AT LITTLE CHEF We have been recognised as
*A the majority of our Li tle Chef restaurants.
*subjec to availability
a good egg by compassion in
world farming for using only
free range whole eggs
LC/AL/01/11
Our juicy grilled ribeye steak is served with
chips or jacket potato, mushroom and tomato.
FREE WIFI
AVAILABLE HERE
£11.99
www.procoprint.co.uk
www.proco.com