Your Reunion Giving Program Planning Checklist ITEM ...

D evelopment T raining S olutions
Your Reunion Giving Program
Planning Checklist
ITEM
CONSIDERATIONS
Frequency of class reunions
Frequency of reunion gift efforts
Goal Setting
What to count
Pledge acceptance
Duration of gift campaign
(start and end dates)
Every ___ years
Should reunion gifts be sought for every class reunion
Might some breathing room be advisable This may depend on what you
decide to count, and whether it overlaps with other fundraising efforts.
Pros and cons of operating gift campaigns at special intervals
Every ten years
10 th , 25 th , 50 th reunions
Other
How to determine reunion gift goals, targets
Is there a history of reunion giving to refer to
What percentage/amount increase should be considered over the last reunion
gift total
Will the reunion gift campaign interface with other significant fundraising
efforts If so, may reunion gifts count toward both/all
Consider conducting prospect research on at least major prospects from the
reunion class.
Annual gifts
Special reunion project(s)
Gifts to athletics
Major gifts, regardless of designation or only to identified purposes
Deferred gifts (at face or present value Is this consistent with your pertinent
policies)
What if an individual isn’t interested in the identified reunion project but
would prefer to give $100,000 to endow a scholarship Consider the pros and
cons of excluding any gifts from a member of the reunion class.
Pledges will be counted for up to ____ years
Pledge counts if made before campaign end date, OR if fulfilled before
campaign end date
Should this be consistent with overall or campaign pledge acknowledgement
policies
If campaign pledges may be spread over five years, should reunion pledges be
the same What’s the risk of confusing or discouraging donors
For how long will you want to operate each reunion gift campaign
If a reunion gift effort is made every five years _____ month/year campaign
If a reunion gift effort is made every ten years _____ month/year campaign

Interface with other fundraising
efforts
Alumni class leadership
Reunion gift timeline
Reporting, Promoting the
campaign
How will you interface with any major campaign effort
Will reunion gifts be acknowledged for that campaign If your campaign
recognizes five year pledges, should your reunion gift pledge period be the
same Pros and cons
Is there / should there be a designated reunion gift chairman, committee
How early to start planning, identifying and/or building a volunteer leadership
structure How much lead time will you need before the reunion campaign
actually starts
What, to whom, via what vehicles, how often will you report progress
How will you announce, promote, and otherwise conduct the reunion gift
campaign
What use will you make of class members as peer solicitors