ICSC European Outlet Conference - Value Retail News

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CENTER OPENING sofia Outlet Center opens When sofia Outlet Center opened March 5, so many people turned out that traffic sOFIA OUTLET CEnTER TEnAnT LIsT Adidas Arzberg Benetton Bimbo Toys Camel Active Cassidi Centa Star Champion Converse Crazy Kids Diesel Ecco Energie Er Piu Extravagance Fan Point Ferrante Geox Guess Hot Spot Incanto Jeff de Bruges Kamerans Kappa Lee & Wrangler Levi’s Lloyd Mandarin Mango Manquel/Canali Max Mara Miss Sixty 8 InternatIOnal Outlet JOurnal SUMMER 2010 came to a standstill in Bulgaria’s capital city. The crowd of 200,000 and the pent- some 200,000 visitors attended the opening of the 167,000-sf Sofia Outlet Center in March. Motivi Nike Nucleo Opticlasa & Timeland Oxette Pepe Jeans Pierre Cardin Playlife Pompea Puma Purple Reno Replay Rip Curl Rollmann S. Oliver Scandal Schuhkids Segafredo Sisley Stratic Strenesse Tommy Hilfiger Trend Box Triumph Van Laack Vayk WMF Za-Za Z-Outlet up demand were no surprise to Brendon O’Reilly, director of GVA Outlets, which handles the leasing and all operations of the 167,000-sf center. “Bulgaria has had seven years of sustained economic growth and low inflation,” he says. “This has enabled consumer spending to rise very quickly. More than 70 percent of the 7.7 million Bulgarians live in urban areas and there is a well-established market for high fashion brands in a shopping-center atmosphere.” The Sofia Outlet Center is located between the city center and the ring road on the busiest highway in Sofia. More than 2.2 million people live within a 90-minute drive and 2.7 million live within two hours of the center. Sofia Outlet Center was built in one phase and is a four-level enclosed mall. The two upper levels include 90 retail units, plus a food court and coffee shops. The lower-level parking lot has 520 spaces. Brands in the center range from apparel and footwear to accessories and home goods. Tenants include Mango, Nike, Ecco, Pierre Cardin, Adidas, Benetton, Triumph, Kappa, Guess, Diesel, Tommy Hilfiger, Vayk, Miss Sixty, Geox, Replay and Converse. O’Reilly says that buying cheap goods for a cheap price is easy in Bulgaria, “but it is much more difficult to buy goodquality goods at an affordable price…It is the offer of these kinds of discounts on high-quality brands that make the outlet sector so appealing for shoppers.” Sofia Outlet Center EOOD, the project’s developer, is a joint venture of K & K Engineering, ECE International, Drees & Sommer and GVA Outlets. GVA has established centers in Poland, Denmark, Czech Republic, Romania, Switzerland and Hungary, as well as in Bulgaria, and is planning a second site in Bucharest and new outlet projects in Slovenia, Serbia and Russia. GVA is also working on new outlet centers in Spain and Germany. “We have over 20 potential projects in the pipeline that will come to fruition over the next five years and more requests coming in on a weekly basis,” O’Reilly says. “Outlets are booming.” c
naxos Taormina Fashion Garden CMC RAVEnnA GROUP is in the process of selecting a partner for the development of Naxos Taormina Fashion Garden in Sicily. Taormina is Sicily’s most famous tourist area and has its greatest concentration of luxurious accommodations. The 200,000-m 2 development will be in Calatabiano, easily accessible by car from Catania and Messina, on the A18 at the Fiumefreddo or Giardini Naxos exits. The outlet center portion will feature approximately 150 shops in 28,000 m 2 , with room for a 20,000-m 2 expansion. Parking facilities will accommodate more than 2,000 cars. Naxos Taormina Fashion Garden will draw shoppers from more than 2.2 million residents within 90 minutes of the new center, plus the 3 million tourists who visit Taormina every year. Real estate consultant Larry Smith is advising CMC on the project. Belgrade Outlet shopping Center BLACKOAK dEVELOPMEnTs has begun groundwork for the Belgrade Outlet Shopping Center in Serbia. Located just 25 minutes from the capital city of Belgrade and the provincial capital, Novi Sad, the 30,000-m² center will include 125 retail units. It also will netherlands have feature a coffee bar and restaurants, a children’s playground and more than 2,000 parking spaces. This center is being developed within a mixed-use development that will include a full-price retail park, an office complex and a business hotel. Belgrade Outlet Shopping Center, operated by the UK-based GVA Outlets, is set to open by the end of 2010. Leasing is by Colliers International. Prague Fashion Arena Outlet Center COnsTRUCTIOn OF the 7,200-m 2 phase 2 of the oval-shaped Fashion Arena Outlet Center in Prague has begun. Like phase 1, the €6.3 million expansion will be developed by TK Development and LMS Outlets, along with general contractor, GEMO Olomouc. Fashion Arena Outlet Center – Prague’s first outlet center – has attracted more than 3.5 million shoppers annually since its opening in 2007. A free shuttle bus service to the center departs every 30 minutes from the Depo Hostivař A Line Metro Station. About 3.8 million people live within a two-hour drive of the center. Prague Fashion Arena, which opened about 50 percent occupied, is now 100 percent occupied with 71 shops. New brands that have opened just this year include Envy, Foo Doo, Gear 1693, IC Factory Outlet, Marlboro Classics, O´Neill, Olpran, Paris Women, Punta- stable International has been contracted by ING to reposition and expand Rosada Fashion Outlet in Roosendaal, the Netherlands. In addition to upgrading the tenancy and refurbishing the existing 188,320-sf center, Stable has begun leasing phase 2 of the four-year-old center. PLANNED CENTERS nela Fashion, Rifle, Salomon Wilson, Sixty Outlet and Vossen. Initially 26 retail shops were planned for the second phase, but demand has driven the leasing to include 37 new tenants, according to Thomas H. Villadsen, CEO, TK Development. Tommy Hilfiger, Sergio Tacchini and Tom Tailor are among the brands that will tenant phase 2 when it opens in the autumn of this year. n n n n l ING Real Estate Development has submitted a planning application to regenerate Dalton Park. Expansion plans call for a cinema, supermarket, hotel, restaurants and a petrol filling station. ING hopes to begin the €27 million expansion of the seven-yearold center by the end of 2011. The 160,000-sf Dalton Park is just off the A19 in Murton, England. l Mondovicino Outlet Village which opened with 59 stores, is expected to reach 90 stores by this summer. Its second and third phases will result in a buildout totaling 130 units. The construction schedule and planned openings will depend on market demand, says Filea Spa, the center’s developer. The outlet village is on the A6 motorway near Turin, Italy. l Designer Outlets Wolfsburg in Germany is pre-leasing its 10,500-m 2 phase 2, with more than than 42 percent pre-let and an opening set for for summer 2011. Outlet Centres International, Wolfsburg’s developer, also is pursuing two additional projects in Germany and one elsewhere in Europe. l Fashion House Development, which already owns an outlet-center site in Moscow, has nailed down its second Russian location, in St. Petersburg. The St. Petersburg site is southwest of the city limits on a major highway intersection. The 37,000-m 2 center is set to open in 2012. More than 4.2 million people live within a 90-minute drive of the site. The 39,000-m 2 Fashion House Moscow is due to open in November 2011. That site is northwest of Moscow near the Sheremetyevo International airport on the main highway connecting Moscow and St. Petersburg. More than 8.3 million people live within a 90-minute drive of the Moscow site. FHD is carrying out feasibility studies on 11 other sites in Russia. c SUMMER 2010 InternatIOnal Outlet JOurnal 9
Page 1 and 2: Plus: Weather can’t dampen FOCs T
Page 3 and 4: PAGE 4 PAGE 8 PAGE 12 sTAFF PETER s
Page 5 and 6: expertise Nobody knows Outlets bett
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Page 12 and 13: ASIA Fingen to bring Italian jeans
Page 14: ASIA Mitsui shiga Ryuo To open in J
Page 17 and 18: dubai Outlet Mall’s consumer maga
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Page 21 and 22: OUTLET TRADE GROUPS Italian trade g
Page 23: European Outlet Mall Fund Henderson

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