100 OPPORTUNITIES FOR YOUR SUCCESS - Value Retail News

Outlet Centre International’s 

Designer Outlets Wolfsburg 

2008 

OutletPIPELINE 

Neinver’s Castel Guelfo, Bologna,Italy

staFF 

vol. 4 No. 5 

maRy LOu FIaLa 

ICSC ChaIrman 

JaaP GILLIs 

ICSC ChaIrman, EUrOPEan 

advISOry bOard 

mIchaEL P. KERchEvaL 

ICSC PrESIdEnt and CEO 

RudOLPh E. mILIaN, scsm, scmd 

ICSC SEnIOr vP 

Jay staRR 

ICSC SEnIOr vP 

InsIde 

4 McArthurGlen Soars: 5 Centers in 2 Years 

COnTenTS 

Outlet PiPeline 2008 

PaGE 8 PaGE 16 

PaGE 29 

Icsc EuROPE 

London, +44 20 7976 3100 

icsc.europe@icsc.org 

FLORIda OFFIcE 

29399 U.S. hwy. 19 n., Suite 370 

Clearwater, FL 33761 

+1 727 781 7557 

LINda humPhERs 

Editor in Chief, ext. 472 

lhumphers@icsc.org 

tOm KIRwaN 

Senior Editor, ext. 471 

tkirwan@icsc.org 

RaNdy GdOvIN 

art director, ext. 451 

rgdovin@icsc.org 

saLLy stEPhENsON 

Senior advertising Executive 

+1 847 835 1617 

Fax: +1 847 835 5196 

sstephenson@icsc.org 

KaREN KNObELOch 

advertising Prod. mgr., ext. 441 

kknobeloch@icsc.org 

International Outlet Journal is a publication for the 

non-U.S. factory outlet industry. Copyright © 2008 

6 GVA Grimley Outlet Forms Entity with L&W 

8 Value Retail’s Strength: Sales Drive Expansions 

10 Junction One: N. Ireland’s No. 1 Outlet 

12 Riverside Place: Ultimate Outlet Opportunity 

14 Europ Invest Expands Outlet Opportunities 

16 Batavia Stad’s Popularity Demands Growth 

18 Stable to Develop Center in Montabaur 

20 Stable’s Center in Leipzig to Open in 2009 

22 Promos Plans To Open Three Outlet Villages 

24 DOZ Launches 2nd Hot Expansion 

26 Alpenrhein: Spectacular Scenery and Outlet Shops 

28 Planned European Outlet Center Expansions 

29 Polish Fashion Houses Soaring in Popularity 

0 Planned European Outlet Center Openings 

2 Trade Body Emerges for European Outlets 

4 Designer Outlet Berlin Gets Extreme Makeover 

PiPeline 2008 INterNatIONal Outlet JOurNal

OUTleT PiPeline 

McarthurGlen builds 

on its No.1 position 

Europe’s leading developer, owner 

and manager of designer outlet 

villages, McArthurGlen Group, 

will add an additional 115,000 m2 

of new retail space to its existing 

portfolio with the opening of five new 

McArthurGlen villages by the end of 

2010. 

This builds on McArthurGlen’s current 

portfolio of more than 400,000 

m 2 of retail space across Europe with 

1,800 stores. Its 17 villages include 

Serravalle Designer Outlet in Milan, 

which is Europe’s biggest designer 

outlet village with 37,400 m 2 of gross 

leaseable area (GLA). 

The architecture of McArthurGlen’s 

villages is renowned for being in 

keeping with local styles, which the 

Group believes is important in creat- 

4 INterNatIONal Outlet JOurNal PiPeline 2008 

ing the right environment for both 

brands and consumers. And the villages 

offer a ‘complete experience’, 

with cafes, restaurants, children’s 

play areas, and good parking, on top 

of the retail offer. 

Veneto Designer Outlet opened in 

Italy September 2008, with four new 

McArthurGlen designer outlet villages 

opening by the end of 2010: 

Venice – the Group’s 

fourth village in Italy 

Veneto Designer Outlet opened in September 

2008 in Noventa di Piave, Venice, 

and is McArthurGlen’s fourth designer 

outlet village in Italy. The three other 

McArthurGlen villages in Italy are in 

Milan (Serravalle Designer Outlet), Rome 

(Castel Romano Designer Outlet) and 

Florence (Barberino Designer Outlet). 

the first phase of Veneto Designer Outlet, with architecture inspired by the palazzos 

of Venice, offers 11,000 m² of GLA. 

The first phase of Veneto Designer 

Outlet, with architecture inspired by the 

palazzos of Venice, offers 11,000 m² of 

GLA. The second phase is scheduled to 

open in 2009, adding a further 10,000 m² 

to bring the total GLA to 21,000 m 2 with a 

total of 120 stores. 

Some of the key brands in the first 

phase include Aspesi, Baldinini, Burberry, 

Costume National, Fratelli Rossetti, Les 

Copains, Pal Zileri, Brooksfield, Calvin 

Klein Underwear, Nike Factory Store, 

Calvin Klein Jeans, Elena Mirò, Frette, 

Guess, Il Gufo, Massimo Rebecchi, Miss 

Sixty, Pinko and Piquadro. 

Almost 4 million people live within a 

90-minute drive of the designer outlet 

village. In addition, more than 14 million 

tourists visited the Veneto region last 

year, of which 9 million came from 

outside Italy. 

Berlin - in partnership 

with Henderson 

McArthurGlen’s first venture in Germany 

will be a new designer outlet village for 

Berlin, which will open in two phases. 

McArthurGlen is developing the village, 

and will manage and lease the village, which 

is part of the European Outlet Mall Fund 

owned by Henderson Global Investors. 

The process will include the €80 million 

redevelopment of the existing scheme, 

which offers 11,000 m 2 of retail space 

across 40 shops. Once fully opened in 

2010, the village will offer a total 19,000 m 2 

with 120 stores. 

The outlet village for Berlin will be the 

first truly designer-led outlet village in 

this key region, which offers a catchment 

population of 5.6 million residents within 

a 90-minute drive of the village. (See related 

story on Berlin, page 34.) 

Naples – Italy’s most 

populated region 

McArthurGlen’s designer outlet village 

for Naples will offer a GLA of 26,000 m 2 , 

to be built in two phases with a total of 

120 stores. The first 20,000-m 2 phase 

will open in autumn 2009 followed by a

the palazzo-style Veneto Designer Outlet, which opened in September, caters to the wealthy region’s impressive spending power. 

6,000- m 2 expansion in 2010. 

The design of the village is inspired 

by the Campania region’s Mediterranean 

architecture, in particular by the nearby 

Royal Palace at Caserta. It is located 

on the main A1 highway to Rome, 25 

km from Naples. The catchment area 

includes the more than five million people 

of the Campania region, Italy’s most 

densely populated region, as well as the 

5 million tourist visitors each year. 

adjacent to Salzburg airport 

When McArthurGlen opens its designer 

outlet village in Salzburg in autumn 2009, it 

will be the Group’s second village in Austria, 

following the success of its Parndorf Designer 

Outlet village which opened in 1998. 

Perhaps the most complex construction 

project undertaken by McArthurGlen 

to date, the two-level, 28,000-m 2 village, 

directly adjacent to Salzburg Airport, will 

host 140 leading fashion brands. The architecture 

duplicates the elegant arcade style 

of the 1920s. 

The airport handles over 5 million passengers 

a year, and is 20 minutes’ drive 

from Salzburg’s city centre, which hosts 

4,000 cultural events per year including the 

world famous Salzburg Festival. 

The site, which will include 2,200 parking 

spaces, is served by excellent transport 

links providing access to an affluent 

catchment area that includes 5.6 million 

residents within 90 minutes. It is on the 

A1/A8 motorway connecting Munich 

to Salzburg, and on the A10 motorway, 

the main connection to Italy for Austrian 

and German visitors heading to the 

Mediterranean. Around 40 percent of the 

catchment area for the village will be in 

Austria and the remaining 60 percent from 

neighbouring Bavaria. 

athens – a first for Greece 

McArthurGlen’s designer outlet village 

in Athens will be the Group’s first development 

in Greece, as well as the first designer 

outlet village in the country. 

The centre is located to the northeast 

of Athens, just off the Athens Attiki Odos 

ring road, and is a 15-minute drive from 

Athens International Airport. 

The village will accommodate a GLA 

of 21,200 m 2 , including 120 stores, and 

is due to open in early 2010. Around 5 

million customers live within 90 minutes 

of the village, while 6 million tourists 

visit the Greek capital every year. There 

is no comparable combination of design, 

environment and brands in the Athens 

market. c 

McArthurGlen is not stopping here. 

The Group is actively persuing new 

development opportunities across 

Europe, both in Western Europe as 

well as in emerging markets to the 

eastern fringes of the Continent. For 

Europe’s leading developer, owner 

and manager of designer outlet villages, 

the Continent is still far away 

from saturation point in the designer 

outlet village market. 

mcarthurGlen’s new village for Salzburg is within walking distance of Salzburg Airport. 

PiPeline 2008 INterNatIONal Outlet JOurNal 5


Gva Grimley Outlets, L&W form 

success-driven development entity 

Gva Grimley Outlet Services and 

Liebrecht & Wood have teamed 

up to create a unique partnership, 

Fashion House Developments, offering 

a dedicated premium quality service for 

investors and developers from a team who 

are experts in the fields of outlet development, 

operation and management. 

All Fashion House Development Outlets 

will come under the Fashion House 

brand concept including theme, design, 

name, leasing and marketing. 

Brendon O’Reilly, director, GVA 

Grimley Outlet 

Services explains: 

“The uniqueness of 

our company is that 

we can work with 

100-percent investor 

funded projects, 

match up investor 

partners on projects, 

O’Reilly 

bring investors into 

new projects where 

finance is yet to be secured, or provide a 

Fashion House brand license to maximise 

the success of each project and achieve a 

good return.” 

Fashion House Developments first 

came together when Liebrecht & Wood 

and a group of Belgian and UK investors 

acquired three outlet sites in Poland. GVA 

Grimley Outlet Services then came on 

board as the manager-operators and created 

the Fashion House brand. 

Together they opened Fashion House 

Outlet Centres in Sosnowiec, Gdansk and 

Warsaw. Once all three outlet centres were 

open and trading successfully, the owners sold 

the Polish portfolio to AIB’s Polonia II property 

fund, granting them a licence to continue 

trading under the Fashion House brand. 

Fashion House Management continues 


GVA Grimley Outlet Services expansions 

Centre/location expansion expansion opening 

*Fashion arena Outlet centre Phase 2 Spring 2009 

Prague, Czech republic 7,000 m2 Fashion house Outlet centre Phase 2 Summer 2009 

Gdansk, Poland 8,000 m2 Fashion house Outlet centre Phase 2 September 2008 

Sosnowiec, Poland 4,700 m2 Fashion house Outlet centre Phase 3 march 2009 

Sosnowiec, Poland 4,100 m2 * the owner is a Jv between tK developments and LmS Outlets; the 18,000-m 2 phase 1 opened in november 2007. 

to manage and operate the outlets using 

GVA Grimley Outlet Services who also 

maintain the high standards of the Fashion 

House brand, while the original developer 

continues development with new 

phases in Poland which, when complete, 

will be passed over to AIB. 

At the same time Liebrecht & Wood is 

also developing West Park, a retail park in 

Bucharest, which will accommodate the 

next Fashion House Outlet Centre with 

GVA Grimley. 

With the Fashion House brand as a 

complete entity and the option to develop 

the brand further, the partners set up 

Fashion House Developments. 

Patrick Van Den Bossche, co-founder of 

Liebrecht & Wood 

and Fashion House 

Developments, adds: 

“This is a remarkable 

case study of how to 

develop a branded 

Outlet chain that 

can offer a unique 

investment package 

to developers 

van den bossche and investors across 

Europe. The outlet marketplace remains 

Fashion House portfolio 

Centre Opening Gla Catchment 

an attractive investment opportunity with 

great potential for the future. The upward 

trend within the sector across Europe 

shows that retailer demand far outweighs 

the supply of outlet centres. It’s a growth 

area that those without specialist outlet 

knowledge have found risky to enter, whilst 

those who are already involved want the 

potential to increase their own activity. 

These are needs we aim to meet.” 

Neil Thompson, CEO of Fashion House 

in Poland, will 

continue as CEO 

of Fashion House 

Developments. He 

adds: “Fashion 

House can offer 

a unique, low-risk 

package to investors 

and developers in this 

thompson 

growing niche sector. 

Specialism is crucial 

to success, and we also bring our retail brand 

partners that are looking to us to open more 

centres to suit their own expansion plans. 

We cover the full outlet-centre lifecycle, 

from development to exit, with a recognized 

and proven consumer brand built in; it really 

is the total package!” c 

Fashion house warsaw, Poland november 2005 24,000 m2 3.8 million within 90-minute drive 

Fashion house Gdansk, Poland October 2005 23,000 m2 at completion 1.7 million within 90-minute drive 

Fashion house sosnowiec, Poland February 2004 23,000 m2 at completion 4.5 million within 90-minute drive 

Fashion house bucharest, romania november 2008 28,100 m2 at completion 3.5 million within 90-minute drive 

sofia Outlet centre, bulgaria Spring 2009 37,000 m2 2.2 million within 90-minute drive


value retail’s core strength: 

top sales drive expansions 

Value Retail’s outlet 

centres continue to 

grow, in both size and 

sales. 

the villages managed by Value 

Retail continue to post impressive 

gains in both total sales and average 

spend per visitor. In the first six months 

of 2008 total sales at the Villages increased 

by 20 percent compared to the same period 

last year, while the average spend of its 

visitors increased by 12 percent. 

Value Retail also recorded an increase 

in tax refunded sales by over 30 percent, 

compared to the first six months 

of 2007. The strongest gains were 

generated by visitors from Russia, the 

Middle East, China, India, South East 

Asia and Brazil. 

The Villages are on track to serve over 

22 million visitors this year. 

This performance and a high level of 

brand interest have lead to further the 

expansion of several Villages: 

n In May 2007, 2,200 m 2 (23,600 sf) 

and 12 stores were added to Wertheim 

Village, Value Retail’s project located near 

Frankfurt, increasing its total to almost 

21,000 m 2 with 110 stores. 

n June 2007 saw the opening of an additional 

25 stores in 3,500 m 2 (38,000 sf) at 

Fidenza Village, located one hour south of 

Milan near Parma. Fidenza Village now has 

a total of 110 stores in almost 18,000 m 2 . 

n This autumn 32 new stores in 5,000 

m 2 (54,000 sf) will open at Ingolstadt Village, 

Value Retail’s second project in Germany 

located near Munich. This expansion brings 

the total number of stores at Ingolstadt Village 

to 115 in just over 21,000 m 2 . 

n An additional 31 stores will open 

this October at Bicester Village, Value 

Retail’s flagship located outside of London 

near Oxford. The additional stores 

add approximately 5,000 m 2 (52,000 sf) to 

Bicester Village, which now totals 22,000 

m 2 representing 130 stores. 

Value Retail’s 2008 development programme 

follows the expansions last year 

of Fidenza Village, Wertheim Village and 


La vallée village (top) and Wertheim Village (above) both expanded last year. This autumn, 

more than 30 stores each are set to open at Ingolstadt Village, Value Retail’s second 

project in Germany, and at Bicester Village near London. 

La Vallée Village, Value Retail’s leading 

outlet shopping destination located near 

Paris and adjacent to Disneyland Resort 

Paris. A further 2,750 m 2 (30,000 sf) and 

16 stores were added to La Vallée Village 

in summer 2007, which now totals 18,000 

m 2 over 100 stores respectively. Paul 

Smith, Hackett, M Missoni, and Dolce 

& Gabanna are among the new brands 

represented at La Vallée Village. c


Junction One’s excellence crafts 

n. Ireland’s no. 1 outlet scheme 

Creating a complete 

lifestyle experience is 

key to attracting the 

Irish shopper. 

Four years since opening, Junction 

One International Outlet Shopping 

Centre remains in pole position as 

the undisputed leader in Northern Ireland’s 

out-of-town retail portfolio. 

Its winning combination of excellent 

location, exciting tenant mix and critical 

mass has made Junction One the dominant 

factory outlet centre on the island. With 

market leadership in the bag and a record 

12 million visitors to date, Junction One 

continues to grow and improve, adding new 

names to the customer offer providing quality, 

choice and style at unbeatable prices. 

John Drummond, managing director 

of The Guinea Group, asset managers for 

partners CUSP, the Kennedy Group and 

Dunalastair in the centre, explains, “We 

have over 250,000 sf of GLA comprising 

70 retail units and 10 restaurants. It is 

our aim to keep the centre 100 percent let 

with continual improvement and refining 

of the tenant mix, thus keeping Junction 

One dynamic and exciting for our 

customers.” 

In the last 12 months almost 30,000 sf 

of GLA has been let or relet. Tom Tailor, 

the international lifestyle brand, leads the 

list of new arrivals with a 4,500-sf unit, 

Tom Tailor’s first outlet store in the UK and 

Ireland. Also recently opened is Kurt Muller, 

highly appealing to young fashionistas; and 

Moss Bros. with its array of designer tailored 

wear, including Baumler, Pierre Cardin, Savoy 

Taylors Guild and Moss Bros Hire. 

Joining Junction One’s High Street 

names (including Marks & Spencer, Next 

Clearance, Clarks, Reebok, Bose, and 

Nike) are cutting edge retailers such as 

Clockwork Orange and Billabong. “Our 

strength is in the breadth of offer,” Drummond 

says. 

Junction One’s success isn’t a happy 

accident. 

“Retail is going through a tough time 

and now more than ever we have to deliver 


In the last 12 months almost 30,000 sf of GLA has been let or relet at the booming 

Junction One Outlet Shopping Centre in Antrim, N. Ireland. 

value for money and added value wherever 

possible,” Drummond says. “Every 

penny of our marketing spend is informed 

by thorough research and market 

analysis. We commission regular customer 

research by nationally accredited retail 

specialists CACI who have just finished 

their seventh in-depth survey examining 

all aspects of shopper’s habits, likes and 

dislikes. We also have close partnerships 

with our retail and catering tenants to 

maximise sales and ensure that all our 

activities are mutually beneficial.” 

With a population of only 1.7 million 

in Northern Ireland, everyone is important 

to Junction One, which emphasises 

a strong value message. Initiatives such 

as the Girls’ Club, with 18,000 members, 

store loyalty cards, mall entertainment and 

early bird promotions all form an ongoing 

package for driving footfall. 

“Recent research shows high levels of 

satisfaction at our centre – 94 percent 

of visitors are repeat customers – and 

that proves that our marketing is working 

well,” Drummond says. “Despite the 

difficulties presented by the economic 

downturn, our average customer spend 

is 18 percent more than similar FOCs 

throughout the UK.” 

Whilst the local population is relatively 

small, it is bolstered by a strengthening 

overseas tourist market and a large number 

of visitors who drive from the south of 

Ireland to enjoy the increased spending 

power afforded by the current euro exchange 

rate. “Visitor numbers to Northern 

Ireland were up 28 percent in 2007 

from 2006 and growing,” he says, adding 

that he sees strong growth potential in the 

coach market. 

Welcoming visitors are Junction One’s 

integral retail and leisure park with its 

restaurants, Express by Holiday Inn hotel 

and proposed multiplex cinema and leisure 

complex. Already trading are Homebase, 

discount supermarket Lidl, Burger King 

and a petrol station. Planning is in process 

for a £25 million ASDA superstore and a 

40,000 sf JJB Sports Complex. 

“Creating a complete lifestyle experience 

in one location has always been our 

intention,” Drummond says. “As we 

progress through our fifth year of trading, 

we are confident of yet another successful 

year.” c

4 years old and still 

Northern Ireland’s 

No.1 Outlet Centre 

Over 250,000sq ft and 70+ outlets and restaurants including... 

Constantly Evolving! Recent new arrivals include... 

Over 12 million visitors since opening 

• 3000 car parking spaces • 10 minutes from Belfast International Airport 

• 20 minutes from Belfast City Centre 

DEDICATED OUTLET LEASING TEAM 

ROHLEDER LUMBY RETAIL: tel:+44(0)20 7409 2867 O’CONNOR KENNEDY TURTLE: tel:+44(0)28 7034 4244 

REALM: tel:+44(0)16 2558 1580 THE GUINEA GROUP: tel:+44(0)131 554 3512 

For a leasing brochure visit www.junctionone.co.uk/about.asp 

A development by CUSP, Kennedy and the Guinea Group


riverside Place regeneration 

creates outlet opportunities 

Riverside Place, the former K 

Village Factory Outlet, in Kendal 

is powering ahead and making 

excellent progress with a £100m regeneration 

programme. The redevelopment 

of the centre, which originally opened in 

1995, will create a unique state-of-the-art 

destination shopping and leisure complex 

in the heart of the UK’s second largest 

tourism market. 

With its strategic location at the gateway 

to the Lake District, which welcomes 

over 16 million visitors annually, K Village 

already has an established record of over 

12 years of highly successful trading and 

the team investing in the redevelopment, 

Kendal Riverside Ltd, is committed to 

further strengthen that position. 

Kendal Riverside Ltd is a partnership 

comprising CUSP, Northern Ireland’s 

leading regeneration and development 

company; the Kennedy Group, one of 

Northern Ireland’s foremost contracting 

development and hotel groups; and The 

Guinea Group, UK factory outlet specialist 

developers and asset managers. This is 

the same group that developed the highly 

successful Junction One International 

Outlet Shopping Centre in N. Ireland. 

John Drummond, Kendal Riverside 

Ltd Project Director explains, “K Village 

has played an integral part in Kendal and 

the Lake District‘s tourism profile for 

many years. The region’s tourism sector 


is incredibly buoyant with year on year 

growth reflecting a strengthening leisure 

offer across accommodation, attractions 

and services. We are confident that by 

completely redeveloping the K Village site 

we will also make a significant contribution 

to this burgeoning local economy by delivering 

more jobs and creating an important 

attraction and driver to increase visitor 

numbers to the area.” 

Riverside Place, a mixed use development 

of over 300,000 sf, will comprise a 

premium factory outlet centre, five restaurants 

and cafes, over 500 underground 

parking spaces, tourist facilities – including 

coach-parking and coach facilities for over 

25 coaches – a 5,000-sf Heritage Centre, 

20,000 sf offices and 90 luxury riverside 

apartments. 

Lettings to date are well ahead of 

schedule. “We have been absolutely delighted 

by the early success of our letting 

programme, which to date shows over 

70 percent of retail space pre-let. This 

powerful fact demonstrates not only total 

confidence in the project but underlines 

a genuine enthusiasm for the location. 

Kendal and its Lake District environs have 

proved to be real winners in attracting 

existing retailers to Riverside Place. There 

is no doubt that the centre will be 100 

percent let well before opening day.” 

The new centre will include existing 

K Village tenants such as Clarks, Denby, 

National Trust Gift Shop, Double Two and 

Klass, as well as exciting new tenants such 

as Jaegar, Staccato, Mountain Warehouse 

and Bags ETC. Also new to the centre will 

be Whittard of Chelsea, Julian Graves and 

Cadbury. 

The centre’s catering offer has also 

been given very careful consideration. 

“It would be very easy for us to simply 

select a number of cafes and restaurants 

which we think would fit the Riverside 

Place profile and just sign them up,” 

Drummond says, explaining that instead, 

independent research firm CACI was 

hired to assist in choosing the right range 

of restaurants for the 18,000 sf allotted to 

catering. Additionally, Rohleder Lumby’s 

leasing team was complemented by the 

addition of Shelley Sandzer, specialist in 

the food and leisure sector. 

“The extremely high interest in tenanting 

the FOC is also mirrored in the 90 

apartments of which already 50 percent 

are pre-sold,” Drummond says. “Office 

accommodation is also at a premium in 

the Kendal area where available space has 

outstripped supply and we are confident 

that once we release these units they will be 

snapped up very quickly.” 

Development is right on schedule towards 

a completion date of early 2010, and 

K Village will be trading from temporary 

premises in the centre of Kendal until the 

new complex opens. c 

the former K village is being transformed into a state-of-the-art destination shopping and leisure complex.

THE BEST NEW OUTLET OPPORTUNITY IN THE UK 

The second most popular tourism location in the UK 

Over 16 million visitors every year 

Over 300,000sq ft of new mixed use development 

Construction now started. Over 70% pre-let 

• Over 300,000 sq ft of mixed use development • 70,000 sq ft of retail and catering 

• 5 cafés/restaurants • Heritage Centre • 90 apartments – 50% pre-sold • Offices • Over 500 parking spaces 

• Located on the edge of Kendal • 10 minutes off Jnct 37, M6 

DEDICATED OUTLET LEASING TEAM 

Rohleder Lumby Retail: tel:+44 (0)20 7409 2867 REALM: tel:+44 (0)16 2558 1582 The Guinea Group: tel:+44 (0)131 554 3512 

DEDICATED CATERING LEASING TEAM 

Shelley Sandez: tel:+44 (0)20 7580 3366 

For a leasing brochure visit www.kvillageoutletcentre.co.uk/contact/leasing-brochure.pdf 

A development by CUSP, Kennedy and the Guinea Group


Europ Invest’s fresh ideas add 

opportunities to outlet sector 

The company, based 

in Belgium and Italy, 

provides promotion, 

planning, financing, 

contracting and 

advertising for outlet 

developers. 

Europ Invest is about to take international 

outlet shopping to a whole 

new level. The company intends to 

create a luxury outlet on the high seas, a 

ship that is an outlet centre. 

Europ Invest president Ubaldo De 

Vincentiis got the idea for the ship while 

traveling in Greece. “In Greece,” he said, 

“there are lots of islands and not much 

good shopping…. So I thought of a 

ship with 60 to 100 duty-free outlets that 

would not only be important because of 

tourism, but could offer special events, 

leisure and entertainment.” 

All the details have not been nailed 

down, but construction of the ship is 

already underway in Greece. It is expected 

to set sail in 2009 and travel perhaps 

between Russia and the Mediterranean. 

One-of-a-kind shopping is guaranteed. 

“Of course we need some recognized 

brands,” Vincentiis said. But he also wants 

retailers who will offer “exclusive, madefor-outlet 

goods. This idea brings the pos- 


ubaldo de vincentiis sees potential in 

outlet development. 

sibility of growth to the hundreds of small 

manufacturers all over the world.” 

Just because it is a new concept doesn’t 

mean it won’t fly. Innovation is key to the 

industry. “I don’t agree that an outlet centre 

has to copy McArthurGlen and Value 

Retail,” De Vincentiis said. 

In the meantime, a project being promoted 

by Europ Invest was set to open 

in November. The project, Kriz Outlet 

Village, is in Croatia, near the capital of 

Zagreb. The 22,600-m 2 project will be 

built in two phases. When complete the 

outlet centre will have 100 stores and 

1,700 parking spaces. 

The centre will be located within the 

Zagreb Ring, which is one of Croatia’s 

most important economic areas. It will 

draw from a wide region, with more than 

2.5 million residents and another three 

million tourists. The area is the home of 

four international highways (Al, A2, A3, 

A4) and the international railway corridor 

for the famed Orient Express, running 

from Paris to Istanbul. 

Economically, the site couldn’t be 

better. Good times are surely ahead: The 

County of Zagreb has seen 65 percent in 

income growth over the last five years. 

Europ Invest, founded in 1980, has 

been involved with the European outlet 

industry for several years, including promoting 

to local authorities projects such 

as Value Retail’s Maasmechelen Village 

and two other centers in Italy, McArthur- 

Glen’s Serravalle Designer Outlets and 

DEGI’s Valdichiana Outlet Village. 

Other outlet centres now on Europ 

Invest’s agenda include: 

n a retail park in Dison, Belgium, 

which was to open in November 

n In Italy, Citta Sant’Angelo Outlet 

Village, in Pescara, Italy, to open in the 

summer of 2009 as the first outlet centre 

in the Abruzza region; an outlet project 

at Regello in Tuscany, planned to open in 

2009; and an outlet center in Vigevano to 

open in 2010 

n A 35,000-m 2 project in Athens, to 

open by the end of 2009 

n Further projects in Marrakesh and 

Moscow. c 

Innovative ideas, such as Europ Invest’s concept of a luxury outlet centre on a ship, drive the industry’s success.


batavia Stad’s popularity, tenants 

demands a 20-percent expansion 

batavia stad Fashion Outlet was 

the first Dutch factory outlet centre 

and opened in July 2001. It is 

located in Lelystad, a stone’s throw from 

Amsterdam and the key Dutch airport 

Schiphol. True to its Dutch origins, Batavia 

Stad is located directly on the water. 

Nowadays, the 25,000-m 2 Batavia Stad 

Fashion Outlet is one of the most popular 

attractions in the Netherlands, welcoming 

its 10 millionth visitor in 2006. 

In addition to fashion, this centre offers 

the visitors a relaxing day out with museums 

and food service establishments like 

Ben & Jerry’s. Batavia Stad Fashion Outlet 

is also the home port of the replica of the 

famous historic ships The Batavia and The 

Seven Provinces. 

Batavia Stad Fashion Outlet is a 100 

percent brand experience. The centre’s 

owner, Netherlands-based Stable International, 

ensures professional store support, 

advice, mystery shopping , sales training and 

marketing – often with a special twist. As a 

result, a double-digit growth in both turnover 

and visitor numbers can be reported. 

Batavia Stad’s unique proposition is captured 

in an effective and slightly daring TV 

and media campaign – using naked models in 

the Dutch landscape – to accentuate the link 

between the polder (reclaimed land from the 

sea) and international fashion. The campaign 

highlights the beauty of the straight lines 

which are found in the polder landscape. The 

straight lines form the catwalk for the models, 

who are on their way to Batavia Stad. 

From the beginning, Batavia Stad Fashion 

Outlet has been an incredible catalyst for 

the entire Lelystad area. Stable added a large 

Mexx /Liz Claiborne stand-alone outlet store 

in May 2006 and a second phase to Batavia 

Stad in July 2007. Stable is also involved in 

the development of Batavia Harbour – a 

luxurious 400-apartment complex overlooking 

a newly built harbour (www.bataviahaven. 

nl). Lelystad City Centre has also had an 

immense boost and work is progressing for 

a whole new City development. 

Phase 3 of Batavia Stad, which began 

this summer, will add 5,000 m² and 28 

stores to the centre with its stylish, meandering 

streets, luxurious shop fronts and 

beautiful trees. A phase 4 expansion will 

make the centre the largest in the Benelux. 

Further strengthening the location, 


when it opens in 2009, the 5,000-m 2 phase 3 (top photo) of Stable International’s Batavia 

Stad Fashion Outlet will have the same stylish luxury as the scheme’s second phase (bottom). 

Stable will build Batavia Event & Exhibition 

Center (BEEC) on a 30,000 m 2 site 

opposite Batavia Stad. Completion is 

expected in 2011. 

Stable Director Willem Veldhuizen 

concludes: “When we started in Lelystad 

the outlet shopping phenomenon caused 

a great deal of controversy. Everyone was 

afraid it would strike at the roots of the 

Dutch retail sector. But now everyone is 

pleased with the concept; it has a reinforcing 

effect and has created a large number 

of new jobs. Outlet shopping is appreciated 

on all sides and has definitely become part 

of our way of life. Now we will develop 

schemes abroad. Our first two centres in 

Germany are confirmed with two further 

developments in the pipeline.” c


Stable International brings brand 

expertise to 2 outlets in Germany 

Outlet projects in Montabaur 

and Leipzig will 

feature international 

brands and striking 

architecture. 

stable International, with its 

headquarters situated in the Netherlands, 

steps up a gear with the 

development of two brand-new outlet 

locations in Germany and the further expansion 

of Batavia Stad Fashion Outlet 

in Holland. 

Key in the Stable approach is its vertical 

integration. Stable is active in location 

acquisition, development and management 

as well as in leasing. 

Both new projects will reflect elements 

of Stable’s Batavia Stad Fashion Outlet in 

Lelystad, The Netherlands. Tenancy, for 

instance, will be the exciting international 

brands that shoppers love. Architecturally, 

each of the German centers will carry the 

influence of their local markets, as Batavia 

Stad echoes the local seaport design. 

Germany currently has seven outlet 

centers throughout the country. Stable 

Director Willem Veldhuizen says: “After a 

period dominated by intensive acquisition, 

we succeeded in capturing two ideal locations 

for outlet development: Leipzig and 

Montabaur. There is still plenty of room in 

the market. We’re concentrating on regions 

that do not already have outlet centers.” 

Montabaur Fashion Outlet 

Slated to open in the summer of 2010, 

Montabaur Fashion Outlet is sited near 

the heart of Germany, but on the country’s 

western side. 

Montabaur is the district seat of the 

Westerwaldkreis in Rhineland-Palatinate. 

At the same time, the town is also the administrative 

centre of the Verbandsgemeinde 

of Montabaur – a kind of collective 

municipality found only in Rhineland-Palatinate 

– to which 24 other communities 

belong. 

The town is known throughout the 

country for its striking yellow castle and 


montabaur (top photo) is the affluent district seat of the Westerwaldkreis, located between 

Cologne and Frankfurt; the artist’s rendering (bottom) shows Montabaur Fashion Outlet’s 

frontage on the A3. 

its InterCityExpress railway station on the 

Cologne-Frankfurt high-speed rail line. 

The site of the outlet centre is a prime 

location directly next to the high-speed 

railway and on the A3 motorway between 

Cologne and Frankfurt. Some 80,000 to 

100,000 cars pass the site daily. 

Phase 1 of Montabaur Fashion Outlet 

will be 12,000 m 2 . More than 7 million 

people live within 90 minutes of the outlet-centre 

site. c 

See page 20 for a story on Stable 

International’s planned Leipzig 

Fashion Outlet.


Stable International to open 

Leipzig Fashion Outlet in 2009 

The new center in the 

booming city of Leipzig 

will have a catchment of 

6 million within a 90minute 

drive. 

stable International, based in the 

Netherlands, has chosen Leipzig, the 

largest city in the German state of 

Saxony (population 4.2 million), as the site of 

its newest project, Leipzig Fashion Outlet. 

Leipzig is synonymous with Goethe, Johann 

Sebastian Bach and Richard Wagner, 

a rich and beautiful area with a history that 

goes back more than 800 years based in 

commerce, trade, education and music. 

But is is also a city that is brimming with 

new initiatives and developments. 

Leipzig, with a population of about 

500,000, and the surrounding area, are 

experiencing large-scale redevelopment in 

which industry and the service sector go 

hand in hand. 

After the fall of the Berlin Wall, business 

began to boom in Saxony, with Porsche 

and BMW, among others, establishing 

companies in Leipzig. 

DHL recently established a European hub 

with Luftthansa Cargo at the modern airport 

of Leipzig, which is extremely close to the 

site of the future Leipzig Fashion Outlet. 

The site of Leipzig Fashion Outlet was 

carefully chosen. The centre, on which 

development began last month, is 25 minutes 

from Leipzig city centre and 10 minutes from 

Leipzig/Halle Airport. 

Leipzig also has its own exhibition centre, 

with great accessibility by motorway and rail, 

boasting one of the largest terminal stations 

in Europe. 

More than 6 million people live within 

90 minutes of the outlet-centre site, which 

is directly on the A9 motorway between 

Berlin and Munich. The site sees 50,000 to 

70,000 cars pass daily. 

The initial phase of development will be 

25,000 m 2 to accomodate some 60 designer 

tenants. Scheduled to open in August 

2009, Leipzig Fashion Outlet will have 850 

car parking spaces. 

The Bartels architectural firm from 


Leipzig Fashion Outlet will be designed (top photo) with a light and airy architecture featuring 

beautiful, high facades to show off 60 designer tenants; (bottom), aerial photo shows 

the centre’s proximity to the new Leipzig Airport. 

Magdeburg has been hired by Stable International 

to design the Leipzig Fashion 

Outlet. The modern design will be light 

and airy, featuring beautiful, high facades. 

Leading Amsterdam landscape architectural 

firm Handle with Care will 

be responsible for designing the public 

squares and grounds of the Leipzig 

Fashion Outlet. Handle with Care successfully 

redesigned the open areas at Stable’s 

Batavia Stad Fashion Outlet in Lelystad, 

The Netherlands. 

The construction of the new Leipzig 

Fashion Outlet is scheduled to be underway 

this year. c 

See page 18 for a story on Stable 

International’s planned Montabaur 

Fashion Outlet.

LEIPZIG 

F A S H I O N O U T L E T 

Building on strong brands 

Prime location on the A9 motorway 

between Berlin and Munich 

25 minutes from Leipzig city centre 

10 minutes from Leipzig airport 

and exhibition centre 

20.000 m 2 (phase I) of outlet space 

Construction to commence September 2008 

Opening August 2009 

More than 6 million inhabitants 

within a 90 minute drive time 

Stable International, Hardwareweg 26 

3821 BM Amersfoort, Netherlands, www.stable.nl


Promos brings its expertise 

to three new outlet villages 

Promos, a national leader in 

Italian property management and 

development, has announced major 

plans to open three new outlet centres, two 

in Italy and one in Slovenia. 

The first, Citta Sant’Angelo Outlet Village 

will be located in Pescara, a provincial 

capital on the Adriatic coast. 

Pisa Outlet Village will be located near 

Pisa and will be the first outlet centre in 

coastal Tuscany. 

Ljubljana Outlet Village will be located 

in the capital city of Slovenia and will be 

the first outlet centre in the country. 

Promos’ €700 portfolio includes 300,000 

m 2 of developed space, with 300 loyal brands 

and 700 million euros invested. The company 

also owns the Palmanova Outlet Village in 

the wealthy Friuli-Venezia region of Italy. 

Citta Sant’angelo Outlet Village 

The Citta Sant’Angelo Outlet Village at 

Pescara will be the first outlet centre in the 

region of Abruzza. The €90 million centre 

will open its first phase in summer 2009. The 

first phase of the centre will cover 23,000 m 2 

with 93 stores. Ultimately, the outlet centre 

is expected to include 28,000 m 2 and 2,500 

parking spaces. 

The centre will be visible from the 

A-14 motorway. As many as 30 million 

cars travel the highway each year. It is the 

most significant connector for the Adriatic 

coast. Three million people live within 

the centre’s catchment area of central and 


Located on the Florence-Pisa-Liverno Highway, Promos’ €80 million Pisa Outlet Village 

will be the first outlet centre in Tuscany’s coastal area. 

eastern Italy. The centre will also be a 

significant draw for the 8 million tourists 

who visit the region annually to enjoy 

coastal and mountain ski resorts. 

Pisa Outlet Village 

Promos will also add to its portfolio 

the Pisa Outlet Village, an €80 million 

project that will be located near Pisa 

and will be the first outlet centre in the 

coastal area of Tuscany. It is expected 

to open in 2010. The project will cover 

a total area of 250,000 m 2 with 25,000 

m 2 of GLA for 100 stores. The center 

will draw from a densely populated area 

and thousands of tourists. Three million 

people live within 90 minutes of 

the centre. Ten million tourists, most 

of them from Germany, the United 

Kingdom and the United States, visit 

the region annually. The new centre will 

be strategically located on the Florence- 

Pisa-Liverno Highway. 

ljubljana Outlet Village 

Promos also has its sights trained on the 

eastern European market, and already one 

centre is in the works. Ljubljana Outlet Village 

will be located near Ljubljana, the capital of 

Slovenia. It will be the first outlet centre in 

the country. The centre, in the middle of the 

small nation, will be developed in two phases 

of 18,000 m 2 and then 7,000 m 2 and will open 

in the second half of 2010. Once completed, 

the centre will have 110 stores. A Retail Park 

3rd phase will follow, in order to make the 

most of local economic growth. Three million 

people live within 220 km of the centre 

and as many as 3 million tourists visit the 

country annually. c 

construction is well under way for a summer 2009 opening of Promos’ €90 million Citta Sant’Angelo Outlet Village in Pescara.

We’ve got new projects for you... 

...come and take 

a look from closer 

OuR LATeST PROjeCT 

The Palmanova Outlet Village 

has been Italy’s first 

on-the-border f.o.c. with 

a four-country 

catchment area... 

Città Sant’Angelo Outlet Village (IT) 

Pisa Outlet Village (IT) 

Ljubljana Outlet Village (SLO) 

Timişoara Outlet VIllage (RO) 

www.promosbrescia.it 

We’ll wait for you at 

19-21 november 2008 

Level 01, n° 13.26 / 15-25 

PROMOS 

70 Via Cefalonia, 25124 Brescia, ITALY Tel. (++39) 030 2422862 Fax (++39) 030 2422870 

w w w.promosbrescia.it info@promosbrescia.it


designer Outlets Zweibruecken 

launches second hot expansion 

after a construction period 

of seven months, the second 

expansion of Designer Outlets 

Zweibruecken in southwestern Germany 

has been completed, enlarging the centre 

by 3,000 m 2 of additional sales area and 

25 new outlet stores. 

The Rhineland-Palatinate outlet centre 

– owned by Trading Places SA, a Belgian 

company affiliated with the Scottish Kenmore 

Group – has once again managed to 

attract renowned brand manufacturers for 

the third construction phase. 

Its overall sales area of 18,200 m 2 and 

more than 100 brands strengthen its 

position as the largest outlet centre in 

Germany. 

In July, the first 11 boutiques opened in 

the expansion. 

Hot international brands complement 

the varied range of designer fashions 

like Jette Joop, Marc O´Polo and Tommy 

Hilfiger. The selection of footwear and 

leather goods is enhanced by the high 

quality shoe manufacturer Lloyd. A new 

shop to tempt art lovers is Art in the City, 

which offers contemporary and decorative 

artworks. Brands like Ecko Unltd., 


Fossil, Kangaroos, Odlo and Rosner are 

also represented at the Designer Outlets 

Zweibruecken. 

The sales areas of the new outlet shops 

range between 45 m 2 and 495 m 2 . Over 

the next few weeks more and more 

boutiques will open, including Home by 

WMF, Wolford and Centa-Star. 

Since opening in 2001, the outlet centre 

has made its mark in the business and 

more than 80 percent of the new construction 

stage have already been let. 

“Our centre enjoys an excellent reputation 

and attracts the attention of many renowned 

brand manufacturers,” said Regina 

Leitner, center operations director of the 

Designer Outlets Zweibruecken. “These 

names complement our brand variety and 

make our centre even more attractive.” 

By yearend, construction to create more 

than 450 parking spaces will be completed. 

In Zweibruecken, where €60 million have 

already been invested in the first and second 

phase of construction, the new expansion 

has an estimated cost of €11 million. 

In 2007, 1.6 million people visited the 

Designer Outlets Zweibruecken. 

The developing and operating company 

Outlet Centres International (OCI) sees the 

expansion as a successful continuation of 

the positive progress made in the past years. 

“The further development of the centre is 

a crucial competitive advantage,” says Hans 

Dobke, CEO of OCI, which also opened 

Designer Outlets Wolfsburg in 2007. “A 

wider selection of luxury and premium 

brands as well as the optimized variety of 

businesses will boost our degree of popularity 

even more and attract well-funded 

international customers.” 

The opening ceremony of expansion 

was held on 11 July, and was attended by 

Hendrik Hering, minister for economy, 

transport, agriculture and viticulture of 

the federal state of Rhineland-Palatinate; 

Prof. Dr. Helmut Reichling, lordmayor of 

Zweibruecken; and Daniel Herrmann, 

managing director of Kenmore Deutschland 

GmbH. 

More than 300 invited guests from the 

sectors of trade, economy, politics and 

media attended. 

The centre is one of the region’s most 

important employers and will have a staff 

of about 750 people once the new construction 

stage is fully open. c 

among the new brands in the 3,000-m 2 phase 3 of Designer Outlets Zweibruecken are Marc O’Polo, Jette Joop and Tommy Hilfiger.


alpenrhein: Spectacular 

scenery with outlet shops 

Construction is “full 

speed ahead” at the 

Swiss centre, with the 

opening scheduled 

for autumn 2009. 

construction of the new Alpenrhein 

Outlet Village in Landquart, 

Switzerland, owned by ING Real 

Estate, and leased and marketed by BVS 

Outlet Villages, began this summer. 

The construction of the 21,000-m 2 centre 

is being handled by HRS of Frauenfeld, 

Canton Thurgau, one of the most prominent 

Swiss construction companies. The 

company’s completed projects include the 

football stadium in St.Gallen with adjacent 

shopping and sports centres, the Schulthess-Klinik 

in Zurich, as well as a luxury 

hotel in Bad Ragaz. 

During the month of July, the HRS 

team met with ING and BVS to finalize 

all details of the future village – from 

the technical aspects, to the definition of 

the various shop units, to an eco-friendly 

Swiss waste system. 

Construction has been full speed ahead 

since the beginning of August, with giant 

cranes and tractors dominating the site. 

The opening date remains autumn 2009. 

Some 100 outlet stores featuring top 

fashion, sports and leisure brands at prices 

30 percent to 70 percent off original retail 

will occupy Alpenrhein Outlet Village. 

The strategically located centre will be 

developed in one stage on a 90,000-m 2 

plot of land between the Landquart train 

station and the A13 motorway. The A13 

is one of the most important north-south 

highways through the Alps – more than 

29 million cars travel the highway annually, 

according to Barbara Horatz, Managing 

Director Marketing & Leasing BVS Outlet 

Villages. 

“Four million people live in the region, 

which includes parts of Germany and Austria, 

as well as the Golden Triangle of Zurich, 

Zug and Liechtenstein,” Horatz says. 

“The beautiful region is also a very popular 

tourist destination. The Landquart train station 

is the principal stop for skiers heading 


alpenrhein Outlet village, located in the beautiful Swiss Alps, will be designed with 

traditional touches, but with a nod to contemporary life, such as top designer brands at 

prices 30 percent to 70 percent off original retail. 

to famous mountain resorts, including St. 

Moritz, Davos and Klosters. More than 

2 million tourists, as well as 75,000 coach 

tours, visit the area annually.” 

The village will be designed with traditional 

Alpine touches, but with a nod to 

contemporary life, it will have room for 

1,200 cars and 30 motor coaches. 

ING is the sole owner of Alpenrhein 

Outlet Village, having bought the site 

from MIAG Mutschler Immobilien AG in 

the summer of 2007. c 

Forleasingopportunities,contactRobert 

van den Heuvel, Leasing Director BVS 

Outlet Villages, +31 (0)65 133 4252 robert. 

van.den.heuvel@bvsvillages.com or Cornel 

Graemiger, Leasing Director Alpenrhein 

Outlet Village, +41 (0)78 601 0935 Cornel. 

graemiger@alpenrheinoutlet.ch.

100 SHOPS – 100 OPPORTUNITIES FOR YOUR SUCCESS 

�� 

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�� Opening Autumn 2009 

For leasing opportunities please contact: 

Barbara Horatz, Marketing & Leasing Officer BVS Outlet Villages, Tel. +41 (0)78 910 6292 

Robert van den Heuvel, Leasing Director BVS Outlet Villages, Tel. +31 (0)65 133 4252 

Cornel Grämiger, Leasing Director Alpenrhein Outlet Village, Tel. +41 (0)79 601 0935 

For more information please visit www.alpenrheinoutletvillage.ch


european outlet sector 

vigorous with expansions 

twenty expansions to existing outlet centres – a mark of 

strength in the sector – between 2008 and 2010 total nearly 

1.5 million sf of GLA. 

Expansions to European Outlet Centres, 2008 - 2010 

Name City Country Developer/ leasing company Gla (SF) Opening 

2008 ExPaNsION OPENINGs: 9 ExPaNsIONs tOtaLING 527,080 sf 

designer Outlets Zweibrucken Zweibruecken Germany Outlet Centres International (UK) Ltd 50,000 2008 

Ingolstadt village Ingolstadt Germany value retail Plc 54,000 2008 

Fashion district molfetta Outlet bari Italy Fashion district Group 172,200 2008 

valdichiana Outlet village Florence Italy dEGI valdichiana Srl/ Green Partners Srl 51,110 2008 

FactORy wroclaw Wroclaw Poland nEInvEr Polska 32,290 2008 

Fashion house Outlet centre sosnowiec Sosnowiec Poland the Outlet Company/ Cb richard Ellis 48,480 2008 

bicester village bicester, England UK value retail Plc 52,000 2008 

Junction One antrim, n. Irleland UK Guinea asset mgmt./ rohleder Lumby 42,000 2008 

springfields Outlet shopping Spalding, England UK UbS triton/ markham vaughan Gillingham 25,000 2008 

& Festival Gardens 

2009-2010 PLaNNEd ExPaNsION OPENINGs: 11 ExPaNsIONs tOtaLING 954,515 sf 

Roses Fashion Outlet Zagreb Croatia dayland Group/Spiller Farmer 92,030 2009 

Fashion arena Outlet centre Prague Czech republic Fashion house developments 77,000 2009 

designer Outlet berlin berlin (Wustermark) Germany henderson Global Fund/mcarthurGlen 104,410 2009 

designer Outlets wolfsburg Wolfsburg Germany Outlet Centres International (UK) Ltd 91,500 2009 

GL bucharest hungary GL Outlet / Segece magyarszag 134,500 2009 

batavia stad Outlet shopping Lelystad netherlands Stable International development bv 53,820 2009 

Fashion house Outlet centre Gdansk Gdansk Poland Fashion house developments/ 77,560 2009 

Cb richard Ellis 

Fashion house Outlet centre sosnowiec Sosnowiec Poland the Outlet Company/ Cb richard Ellis 48,480 2009 

FactORy vila do conde Porto Portugal neinver 141,500 2009 

Festival Park Ebbe vale, Wales UK Chester Properties/ 25,000 2009 

markham vaughan Gillingham 

designer Outlet berlin berlin (Wustermark) Germany henderson Global Fund/mcarthurGlen 108,715 2010 

Source: 2008 Global Outlet Project Directory, per developers 


demand for designer tenants at centres 

such as Ingolstadt Village (left) and Junction 

One (above) has led to nine expansions in 

2008 totaling 527,080 sf. 

total new/planned expansion GLa: 1,481,595 sf


millions of shoppers embracing 

Fashion house outlet concept 

Outlet centers have taken Poland 

by storm. Annually the number of 

customers in three Fashion House 

outlets in Poland is growing rapidly. Poles 

visit outlet centres more often and the 

evolution of this shopping formula is 

noticeable. Fashion House centers are 

bigger, with a larger number of both 

international and Polish brands. 

Sosnowiec 

Nearly 15 million Poles have already 

shopped in three Fashion House centres, 

shoppers who embrace buying clothes and 

branded products at 30-70 percent off. 

Fashion House opened its first outlet 

centre in 2004 in southern Poland – Fashion 

House Sosnowiec. Like the two centres 

that followed, Fashion House Sosnowiec 

has its own architectural theme – a Victorian 

street with railway architecture. The 

centre is being expanded and in September 

it will be 16,700 m 2 , with 80 retail outlets 

and 956 parking places. It will have such 

new brands as Cross Jeans, Big Star, Ochnik, 

GaPa Fashion and Umbro, and will be 

Southern Poland’s first outlet centre with a 

luxury lingerie Triumph store. 

Gdansk 

Fashion House Gdansk is also being 

expanded. Themed as a traditional fishing 

village, complete with a 25-meter lighthouse, 

the centre has the fastest growth 

rate of the three projects. Footfall in 2007 

rose there almost 40 percent; comparable 

sales rose by 66 percent. Construction is 

scheduled to start before the end of 2008. 

In June two Polish brands – Aryton, a 

stylish shop for women, and footwear 

manufacturer Nord – joined FHG. 

The example of Aryton, Nord and other 

Polish brands that are entering the outlet market 

shows that Poland-based companies have 

convinced themselves to have their shops 

in Fashion House malls. We can observe a 

change of attitude in Poland. Polish companies 

are acting like their western counterparts 

right now, focusing on good business ideas, 

raising operational and customer service standards 

and caring more about the shop design. 

Warsaw 

New international and domestic shops are 

also opening in the biggest outlet centre in 

Nearly 15 million Poles have visited the three Fashion House outlet schemes in Poland, 

including the 16,700-m 2 centre in Sosnowiec (top photo) and the 10,000-m 2 centre in 

Gdansk (bottom photo). 

Poland, Fashion House Warsaw, in Piaseczno. 

The 17,272-m 2 centre, done in Warsaw 

Old Town archictecture, consists of 100 

retail outlets and 960 parking spaces. 

Recently opened there is Petit Patapon, 

a global retailer of infantwear, popular 

even among movie stars and members of 

the Spanish royal family. This is only the 

second Petit Patapon shop in Poland and 

the first in an outlet centre. Other recently 

opened shops include the famous clothing 

company Hexeline, youngsters favorites 

Funk’n’Soul and Teddy’s, elegant menswear 

Kael and womenswear Essa Classic. 

Bucharest 

In November, Fashion House Bucharest 

will open, its 27,706-m 2 scheme with over 

70 percent retail committed. Catchment 

within a 90-minutes of the centre is over 6 

million people. 

Neil Thompson, CEO Fashion House 

Outlet Centres, comments, “The outlet 

idea has been so successful and has proven 

such great financial results that the future 

is bright. We expect more outlet customers, 

a greater number of tenants, and bigger 

outlet projects in many locations.” c 

PiPeline 2008 INterNatIONal Outlet JOurNal 29


Phase 1 scorecard promises growth: 

31 planned schemes, 6.5 million sf 

a 

t least four new European outlet centres 

totaling over 800,000 sf of GLA will have 

opened by the end of this year, a healthy 

sign by any standard. And another 27 phase 1 

schemes totaling 5.7 million sf are scheduled to 

open in the next two years. 

The first new project of the year, Veneto 

Designer Outlet Village, opened in September as 

McArthurGlen’s fourth outlet scheme in Italy. Other 

projects opening by yearend are Roses Fashion 

Outlet, Galleria Moda at Praha Airport and Fashion 

House Outlet Centre Bucharest. 

31 Planned Phase 1 European Outlet Centers 

Name City Country Developer/ leasing company Gla (SF) Opening 

2008 PhasE 1 OPENINGs: 4 cENtREs tOtaLING 806,029 sF 

veneto designer Outlet venice (noventa di Piave) Italy mcarthurGlen European dev. Co. Ltd 120,329 Sept. 2008 

Roses Fashion Outlet Zagreb (Sv Kriz) Croatia dayland Group/ Spiller Farmer 162,000 Oct. 2008 

Galleria moda at Praha airport Prague (tuchomerice) Czech republic b.Consulting SrL 333,700 nov. 2008 

Fashion house Outlet bucharest romania Fashion house developments/ 190,000 nov. 2008 

centre bucharest Cb richard Ellis 

2009-2011 PLaNNEd PhasE 1 OPENINGs: 27 cENtREs tOtaLING 5,676,525 sF 

designer Outlet Salzburg austria mcarthurGlen European dev. Co. Ltd 301,400 2009 

sofia Outlet center Sofia bulgaria Sofia Outlet Center EOOd/ 167,000 2009 

Gva Grimley Ltd. Outlet Services 

Outlet center sveta helena Zagreb (Sv helena) Croatia Prigan holdings Ltd., Cyprus/ 145,300 2009 

Paulchen Komet d.o.o. 

Exit 66 Prague Czech republic bdL Czech, a.s. 18,000 2009 

Le village des alpes nimes (bellegarde) France bergerac Estates Limited/ rohleder Lumby retail 172,200 2009 

marques avenue Paris sud Paris (Corbeil-Essonnes) France Concepts & distribution 139,900 2009 

Parc du cubzac bordeaux (St. andre de Cubzac) France Parc du Cubzac SaS/ advantail 360,600 2009 

Leipzig Fashion Outlet Leipzig (Wiedemar) Germany Stable International development bv 126,530 2009 

designer Outlet athens (yalou) Greece mcarthurGlen European dev. Co. Ltd 226,000 2009 

designer Outlet naples (marcianise) Italy mcarthurGlen European dev. Co. Ltd 279,760 2009 

soratte Outlet shopping rome (Sant’ Oreste) Italy Outlet Soratte SrL/ Stores development SrL 215,300 2009 

citta sant’angelo Outlet village Pescara (Citta Sant’angelo) Italy Promos SrL 226,000 2009 

FactORy Krakow Krakow Poland nEInvEr Polska 161,500 2009 

algarve Fashion Outlet Lagos (alcantarilha) Portugal rJmcKinney/ rEaLm Ltd. 127,965 2009 

mega designer Outlets bucharest romania mega Company/ Colliers International 366,000 2009 

alpenrhein Outlet village Landquart Switzerland InG/bvS Outlet villages 226,020 2009 

Gloucester Quays Outlet centre Gloucester, Gloucestershire UK Gloucester Quays LLP/ 220,000 2009 

Elysian Property Consultancy 

Riverside Place Kendal, Cumbria UK Kendal riverside Ltd/ rohleder Lumby retail 74,000 2009 

alsace International Outlet Strasburg (roppenheim) France Freeport 253,000 2010 

moulin de Nailloux toulouse (nailloux) France Sanoux SaS/ advantail 316,500 2010 

carre des marques - Romorantin romorantin-Lanthenay France Unibail-rodamco 218,700 2010 

montabaur Fashion Outlet montabaur Germany Stable International development bv 126,840 2010 

Roncade Outlet Gallery venice (treviso) Italy Lefim S.p.a. 269,100 2010 

Pisa Outlet village Pisa Italy Promos SrL 264,250 2010 

Ljubjana Outlet village Ljubjana Slovenia Promos SrL 190,260 2010 

Freeport Outlet village, Le cannet Le Cannet des marures France Freeport 26,9100 2011 

designer Outlet taormina Italy mcarthurGlen European dev. Co. Ltd 215,300 na 


veneto designer Outlet 

total planned phase 1 outlet center GLa: 6,482,554 sf 

Source: 2008 Global Outlet Project Directory and developers; please contact Linda Humphers, lhumphers@icsc.org, if we have omitted a planned outlet centre

WiTH THiS in MinD 

trade body emerges 

for European outlets 

by brendon O’Reilly, 

Director of GVA Grimley 

Outlet Services 

the Outlet sector in Europe 

is a growing market with an 

increasing number of developers, 

operators and retailers. 

For many reasons, we in the sector 

can benefit from having our own trade 

body, similar to the one started many 

years ago in the U.S., the Developers 

of Outlet Centers & Retailers, which 

provides the industry with a voice, 

gathers information and 

helps platform the specific 

needs of our industry. 

Two years ago I surveyed 

the European industry and 

found that a large number 

of key outlet executives 

were keenly interested in 

forming and joining just 

such a group. To that end, 

we’ve gotten the ball rolling 

and have already had 

the first Outlet Developers 

& Retailers Association meetings. 

Representatives of 12 companies 

attended and made the following 

observations: 

l Retailer involvement and feedback 

is necessary before any initiatives 

can be launched. 

l The word Europe must be part of 

the trade name, and meeting locations, 

retailers and developers have 

to be a true representation of the 


European industry. 

l There is still a huge lack of awareness 

and understanding of the sector 

amongst key business areas and 

media, but this lack of knowledge 

exists within the sector, too 

Further to the discussion it was 

agreed that a trade body could fulfill 

a huge remit, but realistically it 

would need to focus on a core set of 

needs and then expand as required. 

Among the focal points most important 

to the group are: 

l Generating, collecting and sharing 

information for our specific 

sector. 

l Educating the marketplace 

about outlet retailing. 

l Building the industry’s 

profile by providing a platform 

at key events and in 

key media. 

l Lobbying or working 

with authorities on various 

industry-related issues. 

l Establishing best practices 

across the industry. 

l Setting up an index across Europe 

specifically for the outlet sector rather 

than being part of generic retail 

figures c 

brendon O’Reilly 

talk about a deal! 

For further details please contact 

Nancy Riach, Head of PR for Outlet 

Services, GVA Grimley Outlet Services 

at +44 7984 176 303 or nancy.riach@ 

gvagrimley.co.uk 

IOJ calendar 

News Deadline, 10 November, 

Winter 2009 IOJ, focusing on 

Europe 

2008 Mapic 

19-21 Nov., Cannes, European 

retail real estate meeting 

retail Connections 2009 

4 February, London, ICSC 

leasing and deal making 

event 

VrN Spring Outlet Conference 

26-27 February, Orlando, 

ICSC outlet deal making event 

2009 reCON 

17-20 May, Las Vegas, Global 

Retail Real Estate Convention 

Pipeline advertiser Index 

alpenrhein Outlet village .................. 27 

batavia Stad Fashion Outlet .............. 17 

Europ Invest ...................................... 15 

Fashion house Outlet Centre ........... bC 

Gva Grimley ........................................ 7 

henderson Global Investors ............ IbC 

ICSC retail Connections .................... 33 

Junction One ...................................... 11 

Leipzig Fashion Outlet ....................... 21 

mcarthurGlen Group ........................IFC 

montabaur Fashion Outlet ................. 19 

Outlet Centres International ............. 25 

Promos .............................................. 23 

riverside Place .................................. 13 

value retail ......................................... 9 

vrn/IOJ ............................................. 31 

vrn directories ................................. 32 

While IOJ has made every attempt to make this 

index as complete as possible, the accuracy is 

not guaranteed 

both directories are loaded with up-to-date 

contact information for the executives you 

need to reach in leasing, marketing, 

operations and finance. 

the value retail directory is $275 for ICSC members and $325 for 

non-members and international subscribers. the Global Outlet Project 

directory is $195 for ICSC members and $225 for non-members and 

international subscribers. buy them as a set – $415 for ICSC members 

and $499 for non-members and international subscribers. add a mailing-label 

Cd to your order for just $69. 

Place your order today by calling +1 301 362 6902, or download a form 

online at www.valueretailnews.com (click on the directories tab, them 

click on the “download form” button).


henderson Global Investors 

and mcarthurGlen bring 

designer outlets to berlin 

the established B5 11,000-m 2 

designer outlet centre located 25 

km west of Berlin city centre is 

being redeveloped. Owned by Henderson 

Global Investors and part of its €1 billion 

European Outlet Mall Fund, the new 

Designer Outlet for Berlin is managed and 

leased by McArthurGlen Group (see related 

story on Berlin, page 4). This is a significant 

year for the centre, with development 

work well underway to expand and redevelop 

the entire site into a major 19,000 

m 2 outlet destination by 2010. 

Henderson acquired the B5 Outlet Centre 

in April 2006, four years after it first 

opened. The Henderson team looked at 

investment and development opportunities 

across the site, and the adjoining Demex 

site was acquired with a view to extending 

and revitalizing the entire complex. Using 

the new site, a two-stage development plan 

was drawn up, firstly for a new 10,000-m 2 

North Village, quickly followed by to the 

construction of a new 9,000-m 2 South Village, 

replacing the existing Outlet Centre, 

and completing the designer outlet project, 

and transforming the entire scheme. 

Construction on the first North Village 

stage started on the site alongside the existing 

centre in August, with extraordinary 

progress being made. A foundation stone 

laying ceremony was held on October 6th, 

and the North Village is on target to open 

in May 2009 with approximately 40 stores. 

During the development of the North 

Village, the existing Outlet Centre will 

continue to trade with its successful range 

of 40 stores, designer brand offers and 

amenities. 

Once the North Village is open and 

trading, work will start on preparing the 

existing outlet structure for the construction 

of the new South Village, with a 

12-month build programme, and circa 50 

new stores; 2,250 car parking spaces will 

eventually serve the entire scheme. 

Henderson and McArthurGlen are 

already signing leases with the strongest 

retailers in the existing Outlet Centre to 

relocate in the new North Village. Eighty 

percent of the new retail space in the 


the transformed Designer Outlet Berlin will be reminiscent of a traditional German 

town with architecture and streetscaping, enticing visitors to spend the day. 

North Village has been negotiated or is in 

the ‘interest expressed’ stage. 

As opposed to the clean lines and bold 

architecture of the existing centre, which 

opened in 2000, both the new North and 

South Villages of the new Designer Outlet 

for Berlin will be reminiscent of a more 

traditional German town’s architecture 

and streetscape. The new scheme will have 

more shopper appeal, creating an attractive 

place to shop, eat and spend the day. The 

combined developments will continue to 

offer high-quality designer brand products 

from a large selection of retailers, from 

sport and fashion up to home textiles and 

gift ideas at 30 percent to 70 percent off 

the whole year round. 

A new Gastronomic area will be 

introduced at the point where the two 

Villages meet. Designed as an attractive 

central boulevard, the catering and leisure 

offer links the developments with a series 

of new restaurants, cafes and meeting 

points. c

6 INterNatIONal Outlet JOurNal SPRinG 2008

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