PR53. Mini Flex Max press release - Three.ie

PRESS RELEASE
‘All you can eat’ data now available for €25 per month from Three with
Mini Flex Max on Postpay
Great free mobiles available on Mini Flex Max plan with Three
Exclusive ‘All you can eat’ data plans make Three best network for Smartphones
Thursday, 1 st September 2011 – Three, Ireland’s largest high speed network, today
announces the launch of Mini Flex Max, the only low-cost Smartphone plan with ‘All you can
eat’ data, available for €25 a month from all 3Stores and selected stockists and online at
Three.ie.
Mini Flex Max plan is a low-cost Smartphone plan on Postpay, designed to make Smartphones
accessible to even more customers, especially those who don’t wish to commit to a minimum
spend of €40 per month. Three’s Mini Flex Max plan is available for €25 monthly rental, on an
18 month contract, with ‘All you can eat’ data and 100 flexi units, which can be individually
tailored to each customer’s talk and text needs.
The Mini Flex Max plan is available with a selection of free mid range Smartphones ideal for
social networking on the move:
- HTC Cha Cha available for free
- HTC Wildfire available for free
- Samsung Galaxy Ace available for free
- Blackberry Curve available for free
- iPhone 3GS available for €129.
The launch of Mini Flex Max underlines Three’s commitment to making Smartphones and ‘All
you can eat’ data available to everyone. Three was the first operator to introduce the iPhone4
for free on a 24 month contract for €40 per month, and address the issue of internet bill shock
with the launch of ‘All you can eat’ data. This highly competitive price plan marks another
significant milestone and cements Three’s position as the leading Irish operator in the
Smartphone marketplace.
Customers can opt to avail of the Mini Flex Man plan on its own or tailor to their needs with add
ons including; unlimited landlines calls at €4.99, call down time at €4.99 (150 evening and
weekend minutes to any network) and Text all add on at €4.99 (150 texts to any network).
Available on selected handsets and to new Three customers only, the Mini Flex Max offer will
be available for selection until the 31 st December 2011.
Commenting on the launch, Sales and Marketing director, Elaine Carey at Three, said:
“Now everyone can get a Smartphone, with Mini Flex Max. This great plan will give our
customers the chance to get some excellent mid range Smartphones for free from Three, all
with just €25 monthly rental. The Mini Flex Max plan will be available to customers with our
exclusive ‘All you can eat’ data, giving customers unlimited mobile internet access, with no
excess data charges so they can keep themselves connected.”

Three has launched a number of ground–breaking initiatives including Ireland’s first ‘All you can
eat’ data offering on both Postpay and Prepay, allowing customers to surf for free, with no
excess charges. Three is proud sponsor of the Irish National football team and the Football
Association of Ireland. Three’s “Dare to Dream” affinity scheme offers Football Association of
Ireland-affiliated clubs across the country the chance to earn cash when their members switch
to Three which helps with its support and development of grass roots football.
For further information on Three visit www.three.ie
– ENDS –
For further information, please contact:
Kate FitzGerald
Aoiffe Madden
WHPR
WHPR
01 6690030 / 086 387 3083 01 6690030 / 087 941 0431
Kate.fitzgerald@ogilvy.com
aoiffe.madden@ogilvy.com
Pricing – Mini Flex Max
• Postpay €25
– Free HTC Cha Cha, HTC Wildfire S, Samsung Galaxy Ace, Blackberry Curve
– from €129 for iPhone3GS
– 18 month contract
– ‘All you can eat data’
– 100 flexi units
Follow Three
Follow us on Twitter: @3_news
Find us on Facebook: www.facebook.com/3Ireland
About Three
Launched in 2005, Three operates one of Ireland’s largest high speed mobile networks.
Switching to Three is made easy by allowing customers to keep their mobile number.
*About ‘All you can eat’
*Please note that out of bundle data charges DO NOT apply for ‘All you can eat’ customers,
however, in the Ts and Cs Three does reserve the right to employ network management
techniques, if required, to ensure optimal service to all customers.

Three offers a wide range of price plans to suit everyone’s budget:-
Prepay – Three are first to market with a brand new Prepay offer which includes the launch of
“All you can eat” data. For the first time Three Prepay customers can avail of ‘All you can eat’
data, giving unlimited mobile internet access, free any network texts, and free Three to Three
calls, all for just €20 a month minimum top up. The Samsung Galaxy Europa Smartphone
available on Prepay for just €49.
In addition to your free talk & text with Three you also get the latest 3G handset for a great
price, Internet on every mobile, with access to social networking sites such as Bebo, Facebook
and Twitter. And what's more, you'll also get free Windows Live Messenger.
Flexifix – Ireland’s first price plan to combine the flexibility of pre-pay with the benefits of pay
monthly. With a monthly cost of €45 customers receive 400 minutes talk plus unlimited minutes
Three to Three talk time and unlimited free texts to any network. Or Flexifix 25 means you can
cap your bill at €25 per month and customers receive unlimited free texts messages to any
network any time plus 200 anytime, any network minutes plus unlimited minutes Three to Three
talk time. Or what about Flexifix 15 means you can cap your bill at €15 per month and
customers receive unlimited free texts messages to any network any time plus 60 anytime, any
network minutes plus unlimited minutes Three to Three talk time. Top-up option available if you
need more.
Pay Monthly – Our plans come with Flexi-units and you can use them on talk, text and surf
anyway you like! Three’s Bill Pay plans offer the best value around! And you can choose from a
wide range of plans, stuffed full of innovative features and add-ons. Sign up now and get €50
when you sign up to Classic Flex Max and €75 when you sign up to Super Flex Max and €100
Mega Flex Max or Ultimate Flex Max. The credit will be applied to the customer’s second bill
automatically.
Three has opened 40 of its own retail stores in Ireland, called 3Stores. 100% owned by
Hutchison Whampoa, a leading international corporation, Three is Europe’s leading 3G
operator. Three holds 3G licences in Ireland, Australia, Austria, Denmark, Hong Kong, Italy,
Macau, Sweden and the UK