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2012 Media Kit - Quality Digest

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© Millennium 360 Inc. | R02


CONTENTS<br />

A Message From Our Leadership Team 2<br />

User Group Analysis 3<br />

Editorial Content 4 - 5<br />

Editorial Content Submission Guidelines 6<br />

<strong>Quality</strong> <strong>Digest</strong> Daily E-Newsletter 7<br />

E-Mail Blasts 8<br />

Website Marketing 9<br />

New For <strong>2012</strong>! • <strong>Quality</strong> <strong>Digest</strong> Live 10<br />

Video Promotion 11<br />

Live Video Broadcasting 12<br />

New For <strong>2012</strong>! • Enhanced Webinar 13<br />

Added-Value Marketing Program 14<br />

Who We Are 15<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 1


A MESSAGE FROM OUR LEADERSHIP TEAM<br />

For more than 30 years, <strong>Quality</strong> <strong>Digest</strong>, a Millennium 360 company, has been presenting the best content for<br />

quality professionals in a wide range of manufacturing and service sectors.<br />

Our company has consistently gotten to the future first, giving you comprehensive editorial content in formats<br />

that you can use quickly and easily. For example:<br />

n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to offer web-based content<br />

n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to provide daily e-newsletters<br />

n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to offer live online video events such as TechnorazziLIVE and<br />

<strong>Quality</strong> <strong>Digest</strong> Live<br />

n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to break the mold of a traditional<br />

webinar. Although of great value to attendees, traditional webinars do not<br />

take full advantage of current technology to enhance communication. Our<br />

Enhanced Webinar does.<br />

Our authors are some of the leading thinkers in our industry today, and we’re<br />

certain that their provocative viewpoints will leave our subscribers hungry for<br />

more. This is the kind of content that we offer in <strong>Quality</strong> <strong>Digest</strong> Daily every business day.<br />

The mission of <strong>Quality</strong> <strong>Digest</strong> is to help you create and sustain excellence in your organization. “The Future of <strong>Quality</strong>,”<br />

and the role that our media company can play in any forthcoming industry transformation of tools, methods, and/or<br />

philosophies, are subjects that are never far from our minds.<br />

<strong>Quality</strong> <strong>Digest</strong> is your media company. From all of us to you and your team, have a joyful, healthy, and fantastically<br />

successful <strong>2012</strong>!<br />

Mike Richman<br />

Publisher, <strong>Quality</strong> <strong>Digest</strong><br />

mrichman@qualitydigest.com<br />

Dirk Dusharme<br />

Editor in Chief, <strong>Quality</strong> <strong>Digest</strong><br />

dwdusharme@qualitydigest.com<br />

Jeff Dewar<br />

CEO, Millennium 360<br />

jeff.dewar@agimentum.com<br />

Kristine Bammert<br />

Operations Director, Millennium 360<br />

kristine.bammert@agimentum.com<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 2


USER GROUP ANALYSIS*<br />

PRODUCTS AND SERVICES USERS PLAN TO PURCHASE WITHIN THE NEXT 12 MONTHS<br />

PRODUCTS<br />

Gauges, hand-held (e.g., micrometers, calipers, etc.) 24%<br />

Calibration equipment 13%<br />

Vision inspection equipment 9%<br />

Gauges, desktop 9%<br />

Scales and balances 8%<br />

Nondestructive testing 6%<br />

Electronic multimeters 6%<br />

Data acquisition equipment 6%<br />

Microscopes 5%<br />

Surface measurement 4%<br />

3-D measurement equipment, small volume 4%<br />

Color measurement 4%<br />

Coating thickness 4%<br />

Hardness testers 4%<br />

Metallurgical analysis 3%<br />

Spectrometers 3%<br />

Noncontact inspection 3%<br />

Optical comparators 2%<br />

3-D measurement equipment, large volume 2%<br />

Optical gauging 2%<br />

SERVICES<br />

Calibration services 37%<br />

ISO standards registration 21%<br />

Testing lab services 21%<br />

Metrology services 14%<br />

<strong>Quality</strong> management consulting/training 12%<br />

ISO standards consulting/training 10%<br />

Lean manufacturing, kaizen consulting/training 10%<br />

Six Sigma consulting/training 9%<br />

SOFTWARE<br />

Statistical analysis 13%<br />

Training 12%<br />

Document control 7%<br />

Calibration 6%<br />

ISO standards management (e.g., ISO 9001, ISO/TS 16949, etc.) 6%<br />

Project management 5%<br />

Six Sigma 5%<br />

Flowcharting 5%<br />

CAD 4%<br />

Supplier quality assurance 4%<br />

Data acquisition 4%<br />

3-D measurement/analysis 3%<br />

Gauge tracking/management 3%<br />

Design of experiments 2%<br />

Enterprise resource planning 2%<br />

*Source: 2011 Reader Survey (respondents could select multiple categories).<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 3


EDITORIAL CONTENT<br />

<strong>Quality</strong> <strong>Digest</strong>’s editorial is second to none, with<br />

a wide range of interesting content that is<br />

closely and broadly read by our audience.<br />

Feature Articles<br />

We present fresh,<br />

in-depth feature<br />

articles that appear in<br />

<strong>Quality</strong> <strong>Digest</strong> Daily<br />

every day as well as<br />

on qualitydigest.com.<br />

Our articles cover a<br />

broad range of topics<br />

including but<br />

not limited to:<br />

n <strong>Quality</strong><br />

n Management<br />

n Healthcare<br />

n Food Safety<br />

n Risk Management<br />

n Metrology<br />

n Manufacturing<br />

n Standards<br />

n Six Sigma and Lean<br />

n SPC<br />

n Software<br />

News—Products—Events<br />

<strong>Quality</strong> <strong>Digest</strong> has a daily news cycle that enables us<br />

to spread the word on news, announcements, books,<br />

events, and new products more quickly than anyone<br />

else in the quality industry. This “hot-off–the-presses”<br />

information is disseminated through regular updates<br />

to our website as well as a special section in our <strong>Quality</strong><br />

<strong>Digest</strong> Daily e-newsletter.<br />

Submit Your Content<br />

Some of our best-read and most timely content is<br />

submitted by our readers and industry suppliers, and<br />

we will be delighted to consider publishing your work<br />

in QDD and on qualitydigest.com. We encourage you<br />

to submit your stories, opinions, case studies, product<br />

news, and product announcements to share with<br />

our audience of quality professionals. Please refer to<br />

Editorial Content Submission Guidelines.<br />

NEWS AND FEATURES<br />

WANTED!<br />

Send us your press releases, product announcements, and case<br />

studies. This is free marketing and branding for you, and provides<br />

valuable information to our subscribers.<br />

Video<br />

<strong>Quality</strong> <strong>Digest</strong> is the only media company in the<br />

industry to offer live video programming. During our<br />

TechnorazziLIVE events, we demonstrate the best<br />

hardware and software solutions in manufacturing.<br />

<strong>Quality</strong> <strong>Digest</strong> Live is our weekly television program<br />

delivered live over the web Fridays at 11:00 a.m.<br />

PST, where we discuss highlights from the week in<br />

the world of quality and talk with guests that are<br />

significant in our industry.<br />

All of our live productions are available after the<br />

original broadcast, and we have a library of recorded<br />

video content available on qualitydigest.com that<br />

covers a wide range of pertinent topics.<br />

Please refer to our Editorial Content Submission<br />

Guidelines on page 6.<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 4


EDITORIAL CONTENT<br />

Columnists<br />

Provocative. Insightful. Articulate. <strong>Quality</strong> <strong>Digest</strong>’s columns are written by industry leaders.<br />

Letter from the Publisher<br />

By Mike Richman asks the practical<br />

questions about management,<br />

customer service, and quality<br />

strategies.<br />

From the Editor-In-Chief’s Desk<br />

By Dirk Dusharme offers the<br />

perspective of a newsman/engineer<br />

on the most important issues in the<br />

world of quality.<br />

Beyond <strong>Quality</strong><br />

By Taran March presents insight into<br />

how our industry affects the larger<br />

world (and vice-versa).<br />

The Whys Guy<br />

By Mike Micklewright challenges<br />

readers to keep asking “Why”<br />

Thinking About Data Analysis<br />

By Don Wheeler analyzes statistics<br />

and the processes behind the<br />

numbers.<br />

Hammock Thoughts<br />

By Bill Kalmar poses relevant quality<br />

questions in an irreverent manner.<br />

The ROI Ally<br />

By Steven Ouellette teases out the<br />

true meaning beneath mountains of<br />

data.<br />

Systems Thinking<br />

By Tripp Babbitt envisions a world of<br />

quality in which logic rules.<br />

A <strong>Quality</strong> Magic Moment<br />

By Paul Naysmith finds a quality<br />

connection in matters near and far.<br />

<strong>Quality</strong>, Knowledge, and<br />

Performance Management<br />

By Arun Hariharan takes a practical<br />

look at the day to day application of<br />

techniques and tools.<br />

Gemba Tales<br />

By Mark R. Hamel demonstrates the<br />

importance of lean thinking and<br />

‘Managing by walking around’.<br />

Success—Easy, Fun, and Fast<br />

By Michelle LaBrosse brings project<br />

management to the masses.<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 5


EDITORIAL CONTENT SUBMISSION GUIDELINES<br />

Thank you for your interest in submitting articles to<br />

us for possible publication in <strong>Quality</strong> <strong>Digest</strong> Daily<br />

and on qualitydigest.com.<br />

About the author<br />

Provide a short biography for each credited author of<br />

the article that includes quality-related qualifications<br />

and experience.<br />

The Process<br />

Send either an outline or the full text of your article<br />

by e-mail to our Editor in Chief, Dirk Dusharme, at<br />

dwdusharme@qualitydigest.com. We can’t guarantee<br />

that all submissions will be accepted for publication, but<br />

we do guarantee a response.<br />

WHEN PLANNING TO WRITE AN ARTICLE FOR US,<br />

PLEASE CONSIDER ONE OF THESE<br />

FORMATS:<br />

How-to<br />

This type of article explains how to<br />

implement a particular process. Please<br />

explain your topic clearly, detail the<br />

steps of the implementation process,<br />

present possible problems, and share the<br />

probable benefits.<br />

Problem-solution-benefit<br />

This type of article presents a problem,<br />

explains the steps that were taken to<br />

arrive at a solution, and discusses the<br />

benefits of that solution.<br />

Case study<br />

A case study presents an example of a particular<br />

situation, the story about how an organization handled<br />

or rectified the situation, the reasons why it was<br />

handled the way it was, problems encountered along<br />

the way, and the benefits of the outcome.<br />

Supporting Elements For<br />

Your Article<br />

Images<br />

Include photos, charts, graphs, or artwork to flesh out<br />

your article and enhance the reader’s experience.<br />

“<strong>Quality</strong> <strong>Digest</strong> is<br />

a terrific platform<br />

on which to be<br />

published. Their<br />

credibility and<br />

stature in media<br />

within the industry<br />

are unmatched.”<br />

— Mike Micklewright<br />

Headshots<br />

Include a good headshot for each author. If possible,<br />

avoid those that look like mug shots or bad drivers<br />

license photos!<br />

NOTE: Don’t hesitate to ask for examples of images,<br />

bios, or headshots. We’ll be happy to share examples<br />

of what works and looks best!<br />

Quotes<br />

Include quotes in your article whenever<br />

possible, but with permission. When<br />

quoting an individual, inform him or<br />

her that you are going to quote them,<br />

and include his or her title upon first<br />

reference. If you take a quote from a<br />

book or magazine, provide the full title,<br />

publisher, and copyright date.<br />

Plagiarism<br />

Plagiarism is a concern for everyone in<br />

the publishing industry. Dictionary.com<br />

defines plagiarism as “ the unauthorized<br />

use or close imitation of the language<br />

and thoughts of another author and the representation<br />

of them as one's own original work, as by not crediting<br />

the author.” It is incumbent upon our authors to ensure<br />

that if a piece of writing isn’t completely original,<br />

accreditation is provided for the original author.<br />

If in doubt, please contact our editorial staff and we’ll<br />

be glad to assist.<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 6


QUALITY DIGEST DAILY E-NEWSLETTER<br />

<strong>Quality</strong> <strong>Digest</strong> Daily presents compelling news, feature articles, columns, and videos sent to more than 50,000<br />

quality professionals each and every day. No one in the quality industry offers fresher content!<br />

1<br />

2<br />

Daily Sponsorship<br />

<strong>Quality</strong> <strong>Digest</strong> Daily offers sponsors five<br />

hyperlinked points of entry in each issue:<br />

1. A 728 x 90 pixel banner ad at the top of each<br />

issue.<br />

2. A text link next to the issue's release date.<br />

3. A 180 x 180 pixel button ad at the left-hand side<br />

of the issue.<br />

4. A second text link directly to the right of the<br />

button ad.<br />

5. A 75-word description with a third text link below<br />

the button ad.<br />

PLUS BONUS IMPRESSIONS! The sponsor also receives a<br />

280 x 250 pixel button ad placed on the landing pages<br />

of the top article AND all six news items in that day's<br />

issue. These "embedded" ads are active on those seven<br />

specific landing pages for a minimum of 30 days, where<br />

they'll generate thousands of additional impressions<br />

and dozens of incremental clicks.<br />

Rate: $1,495<br />

3<br />

4<br />

5<br />

Highlighted Event<br />

Each issue of <strong>Quality</strong> <strong>Digest</strong> Daily includes a<br />

“Highlighted Event” space that can promote your<br />

upcoming live video, webinar, user group conference,<br />

trade show, or other event. To describe your event, you’ll<br />

get up to 75 words of text, an image, and at least one<br />

hyperlink back to your registration form or website.<br />

Rate: $595<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 7


E-MAIL BLASTS<br />

The <strong>Quality</strong> <strong>Digest</strong> e-blasting program allows you to send your specific message (and your message ONLY) to<br />

a highly targeted group of our subscribers. You can pick your targets based on selects such as industry sector,<br />

job function, company size, and/or geographic location. We can even help you with the HTML design of your<br />

blast material. An overview of our current readership can be found below, and breakouts of the geography and<br />

company sizes can be provided upon request.<br />

Rate: $400 per thousand delivered e-mails<br />

Primary Industry<br />

Total<br />

Qualified<br />

Percent of<br />

Total<br />

Senior<br />

Mgmt<br />

<strong>Quality</strong><br />

Mgmt<br />

Mfg.<br />

Mgmt<br />

Standards/<br />

Compliance<br />

Mgmt<br />

<strong>Quality</strong><br />

Control/<br />

Assurance<br />

Mfg.<br />

Engineering<br />

Purchasing<br />

Training/<br />

Consulting<br />

Other<br />

Functions<br />

Manufacturing<br />

Aerospace 1,391 2.8 230 503 47 50 282 144 19 40 76<br />

Automotive 960 1.9 131 309 59 74 193 111 13 17 53<br />

Chemicals 972 2.0 136 351 70 105 122 82 12 22 72<br />

Electronics 2,201 4.6 377 742 125 210 316 239 29 33 130<br />

Fabricated Metals 2,766 5.6 492 1,090 220 269 388 195 17 27 68<br />

Food & Kindred 464 .9 80 224 41 6 69 16 6 3 19<br />

Instruments & Related 738 1.6 201 157 44 58 73 55 19 21 110<br />

Machinery except Electronics 873 1.8 163 248 81 134 95 89 16 7 40<br />

Medical Equipment & Sup-plies 1,099 2.2 220 413 48 25 208 91 10 20 64<br />

Pharmaceuticals/Biomedical 1,137 2.4 170 394 46 18 303 74 6 30 96<br />

Primary Metals 1,114 2.3 189 404 88 80 155 107 17 11 63<br />

Rubber/Plastics 2,118 4.3 523 738 109 171 229 132 17 12 187<br />

Transportation Equipment 453 .9 75 156 29 19 66 62 9 7 30<br />

Manufacturing - all other 5,861 11.9 854 1,962 456 853 666 431 71 104 464<br />

Sub-Total Manufacturing 22,147 45.1 3,841 7,691 1,463 2,072 3,165 1,828 261 354 1,472<br />

Services<br />

Business 1,116 2.3 510 193 15 104 59 15 5 93 122<br />

Financial 462 .9 124 131 17 13 39 15 2 33 88<br />

Health Care 1,690 3.5 416 608 28 13 273 32 12 80 228<br />

Software 828 1.7 255 207 13 26 102 40 3 57 125<br />

Training/Consulting 1,745 3.5 640 186 10 68 46 17 3 660 115<br />

Transportation 510 1.0 109 156 24 35 76 39 6 16 49<br />

Utilities 361 .7 67 99 16 15 46 38 6 21 53<br />

Services - all other 2,119 4.3 568 667 62 165 211 82 40 50 274<br />

Sub-Total Services 8,831 18.0 2,689 2,247 185 439 852 278 77 1,010 1,054<br />

Other<br />

Education 1.032 2.1 155 108 18 26 43 48 5 221 408<br />

Government/Military 1,366 2.8 237 419 21 60 246 98 19 80 186<br />

Others allied to the field 2,620 5.3 834 545 66 208 251 104 25 83 504<br />

Sub-Total Other 5,018 10.2 1,226 1,072 105 294 540 250 49 384 1,098<br />

Undefined subscribers 13,091 26.7 55 150 16 49 78 20 8 59 12,656<br />

Total 49,087 100 7,811 11,160 1,769 2,854 4,635 2,376 395 1,807 16,280<br />

Percent 100 100 15.9 22.7 3.6 5.8 9.4 4.9 .8 3.7 33.2<br />

Note: These numbers change daily, as the real-time subscribership is dynamic.<br />

All <strong>Quality</strong> <strong>Digest</strong> e-mail addresses are “opt-ins.”<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 8


WEBSITE MARKETING<br />

<strong>Quality</strong> <strong>Digest</strong> offers a well-trafficked website with an impressive array of video and editorial content. Our web<br />

program offerings are designed to offer strong lead generation, high impressions, and exceptional ROI.<br />

Run-of-Site Banner Program<br />

Our web banner program is intended to help you build your brand as well as generate significant leads by showing<br />

your message repeatedly to our large and active audience of quality professionals.<br />

With this program, your banner ad rotates throughout our entire website, including the home page. We limit<br />

participation to no more than 10 advertisers each month, so reserve your spot before they all sell out.<br />

Ad specs: 728 x 90 pixels Rate: $1,495<br />

Premium Web Program<br />

The premium web ad appears on all pages of the qualitydigest.com website, directly in the middle of the user’s<br />

browser window, but it only loads once per user within a 24-hour period. So, any unique visitor to the <strong>Quality</strong> <strong>Digest</strong><br />

site on Monday morning will have this very prominent ad load on any landing page; after that, the user can visit any<br />

of the website’s pages and the ad won’t reload. Twenty-four hours later, when the user revisits any page on the site,<br />

the ad will load once again.<br />

NOTE: IF THERE ARE NO ADVERTISERS IN THIS<br />

PROGRAM FOR ANY SPECIFIED PERIOD OF TIME, NO AD<br />

WILL LOAD.<br />

Use Flash<br />

Yes, your premium web position can be Flash animated,<br />

at no extra charge. In fact, we highly recommend it!<br />

Ad specs:<br />

Minimum: 200 x 200 pixels<br />

Maximum: 400 x 400 pixels.<br />

Recommendation: Consider using both rectangles and<br />

squares.<br />

Rate: $10 per click<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 9


NEW FOR <strong>2012</strong>! • QUALITY DIGEST LIVE<br />

Specs<br />

Banner ad: 468 x 60 pixels<br />

Rate: $495 per episode<br />

QDL is a weekly 20 minute LIVE video webcast<br />

looking at the people, places, and stories<br />

making the news in the world of quality.<br />

Guests regularly join the show via Skype or phone.<br />

Viewers are encouraged to join the discussion via<br />

e-mail and telephone.<br />

Join us every FRIDAY at 11 AM Pacific.<br />

Your Hosts<br />

Mike Richman<br />

<strong>Quality</strong> <strong>Digest</strong> publisher Mike Richman is an excitable<br />

Easterner from New Jersey and a passionate advocate<br />

for the human side of quality. Mike specializes in<br />

stories about process improvement, performance<br />

excellence, and the care and feeding of customers.<br />

Dirk Dusharme<br />

Dirk Dusharme is <strong>Quality</strong> <strong>Digest</strong>'s Editor in Chief. A<br />

well-known and long-time industry journalist with<br />

deep roots in electronics and engineering, Dirk often<br />

covers technological trends, test and measurement,<br />

and waste reduction.<br />

Sponsorship Benefits<br />

n One banner ad that sits right below the video<br />

player window, linking to your website.<br />

n Multiple references to “Today’s sponsor is…”,<br />

“We’d like to thank our sponsor…”, etc.<br />

n Short promotional clip inserted within the<br />

program.<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 10


VIDEO PROMOTION<br />

<strong>Quality</strong> <strong>Digest</strong> has developed the industry’s leading video production and marketing capability. We can<br />

promote your self-produced video on our site, or create one to meet your exact specifications. We have<br />

dozens of satisfied clients who have worked with us to successfully<br />

produce and/or market their videos, which air not only on qualitydigest.com, but<br />

all over the web.<br />

“Video is such a compelling way to tell<br />

a story, sell a product, and connect<br />

with customers. It’s no longer a piece of<br />

a business’ online marketing plan—it’s<br />

at the core of an overall strategy.”<br />

—Larry Kless, President and Founder<br />

of Online Video Publishing<br />

QUESTION: Why choose<br />

<strong>Quality</strong> <strong>Digest</strong> to produce<br />

your video projects<br />

ANSWER: How many video<br />

producers have won an<br />

Emmy Ours did this year.<br />

Congratulations Chris<br />

Smith!<br />

PROGRAM PRICING AND DESCRIPTIONS<br />

Video Type Produced by Video Length Rate Notes<br />

Demo Center Customer Up to 5 minutes FREE<br />

Featured Video on Customer Up to 5 minutes $1,195 Exclusive run—one week<br />

the home page<br />

as Featured Video<br />

Customized video <strong>Quality</strong> <strong>Digest</strong> Max of 5 minutes Starting at $3,995 + Exclusive run—one week<br />

shot on location travel expenses as the Featured Video<br />

Specs<br />

If you wish to provide a pre-existing video for posting<br />

to the <strong>Quality</strong> <strong>Digest</strong> site, please note the following<br />

requested specs:<br />

n File type: Quicktime.mov or .avi<br />

n Size: 720 x 480 pixels, DV, DVC-PRO codecs<br />

n Compression: H.264 (2 pass, best quality)<br />

n Framerate: 29.97 or 23.976<br />

Note: <strong>Quality</strong> is better if files in WMV or FLV are<br />

avoided. If you must send us WMV files, we prefer 720 x<br />

480 pixel frame size which is DVD quality, and allows us<br />

to compress it to what we need to still have a<br />

good-looking image<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 11


LIVE VIDEO BROADCASTING<br />

Imagine a professional video production, comparable<br />

to a live network TV broadcast in quality, with<br />

staging, choreography, lighting, multiple cameras,<br />

provocative angles, sound effects, intermixed<br />

background video clips… built around your message…<br />

and broadcast live to your best prospects. Fantasy Not<br />

anymore. TechnorazziLIVE has a successful track record,<br />

ecstatic clients, and a growing reputation.<br />

What’s so special about LIVE<br />

Because it’s genuine, appealing, and immediate! It’s<br />

not a recorded video broadcast—edited, snipped,<br />

sliced, and polished. Viewers know that recorded<br />

video can be seen any time, hence it is subject to the<br />

“I’ll watch it later when I have time and if I remember”<br />

syndrome. Live video lures them to watch now.<br />

Combine that with audience interaction—as e-mailed<br />

questions are answered live on air! We know how to<br />

encourage the audience to ask questions; it increases<br />

their interest and buy-in of the message you’re<br />

sending, and makes them feel like a part of your<br />

broadcast.<br />

LIVE Statistics<br />

Throughout the Web, the average length of time<br />

viewers watch a pre-recorded video is measured in<br />

seconds to minutes. A recorded corporate branding<br />

video is typically watched for less than three minutes.<br />

However, our live broadcasts (based on a 55-minute<br />

program) create a very different attention span:<br />

Percent of program watched<br />

Recorded Video<br />

TechnorazziLIVE Video Event<br />

0 10 20 30 40 50 60 70 80 90 100<br />

How is the broadcast promoted<br />

Viewers are reached through e-mail invitations,<br />

website announcements, and e-newsletter promotion.<br />

We manage the registrations, and gather as much<br />

registration data as you feel you need. Prior to the<br />

broadcast and on the day of the broadcast, reminders<br />

are sent with a link to the video page.<br />

After the broadcast<br />

We provide an analysis of the viewership, including<br />

name, e-mail, and phone contact for sales follow-ups.<br />

We can tell you who registered for the event, how<br />

many watched, and the average length of time that<br />

the audience viewed the presentation. You receive<br />

a recorded and edited version of the video for your<br />

own marketing uses. Demo videos of this type have<br />

tremendous long-term utility, as you can embed it<br />

on your website or third-party sites; e-mail the link to<br />

prospects or distributors; or simply burn it to a disk.<br />

No Internet connection at the site<br />

As long as we have cellular access to 3G or 4G networks,<br />

we possess the technical capability to create a highspeed<br />

Internet connection, equal to a T1 line or<br />

better. This is another paradigm breaker—on-location<br />

broadcasting beyond a physical Internet connection.<br />

One of our clients is exploring the idea of demonstrating<br />

their services at a wind farm. What can we do for you<br />

TechnorazziLIVE Packages<br />

Pre-production marketing<br />

E-blasts<br />

Premium Web Position<br />

Highlighted Event<br />

Production parameters<br />

Manned Camera<br />

Stationary Camera<br />

On Screen Share<br />

Post-production marketing<br />

and benefits<br />

Post-Production Editing<br />

Featured Video<br />

Premium Web Position<br />

Rate (travel expenses not<br />

included)<br />

BRONZE SILVER GOLD<br />

1 2 3<br />

100 clicks 400 clicks 900 clicks<br />

1 2 3<br />

1 1 1<br />

1 2 3<br />

1 1 2<br />

2 hours 4 hours 6 hours<br />

no no yes<br />

no 100 clicks 100 clicks<br />

$8,995 $10,995 $12,995<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 12


NEW FOR <strong>2012</strong>! • ENHANCED WEBINAR<br />

Webinars<br />

A web-based “seminar.” Typically a PowerPoint and a<br />

conference call. If you’ve hosted or even attended one,<br />

you’ve often wished there was something, anything,<br />

you could do to make them more dynamic, more<br />

engaging. You know what it’s like.<br />

But what if the webinar was an entirely different<br />

experience What if you saw a live video feed of the<br />

host, a live video feed of the subject matter expert<br />

(SME), yet another live video feed of the equipment,<br />

software, or process in action (e.g. a factory, lab, field<br />

application, etc.) as well as a razor-sharp view of the<br />

computer application being discussed<br />

Imagine that today’s topic is a new software product.<br />

When this “enhanced” webinar begins, the host<br />

introduces the topic and the presenters, and then<br />

gives temporary control of the broadcast to the SME<br />

who explains what the software does. Before she goes<br />

into it too deeply though, the host draws attention<br />

to the factory setting, where one of her customers is<br />

demonstrating the real-life application.<br />

Would this transform your experience and make you<br />

rethink your attitude towards the value of a webinar<br />

What makes the Enhanced Webinar enhanced<br />

n Real-time streaming video of host, subject matter<br />

expert, and a case study in action<br />

n Users can e-mail questions, chat, or download files<br />

n The QD team helps craft and polish the production<br />

to ensure high quality<br />

The Enhanced Webinar is perfect for:<br />

n Visual case studies/product demos<br />

n Team or customer training<br />

n New product/new service announcements<br />

Marketing Support<br />

n Video recording is posted on our website<br />

n Video file is provided to you<br />

n E-mail blast<br />

n Highlighted Event in QDD<br />

n News Announcement in QDD<br />

n Mentioned in <strong>Quality</strong> <strong>Digest</strong> Live weekly program<br />

broadcast<br />

n Premium Web Position placement<br />

Rate: $3,995 per webinar<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 13


ADDED-VALUE MARKETING PROGRAM<br />

At <strong>Quality</strong> <strong>Digest</strong>, we have always believed in supporting the advertising partners that support us. Therefore,<br />

we’ve devised simple and straightforward added-value discounting to help your marketing dollars stretch<br />

as far as possible. This structure allows our advertisers to earn large discounts off of our gross pricing, with<br />

significant rate reductions as your investment grows.<br />

n Buy $2,500 to $14,999 in gross-rate annual advertising, GET 20% OFF as your net rate.<br />

n Buy $15,000 to $27,499 in gross-rate annual advertising, GET 25% OFF as your net rate.<br />

n Buy $27,500 to $39,999 in gross-rate annual advertising, GET 30% OFF as your net rate.<br />

n Buy $40,000 to $52,499 in gross-rate annual advertising, GET 35% OFF as your net rate.<br />

n Buy more than $52,500 in gross-rate annual advertising, GET 40% OFF as your net rate.<br />

Note: Production services, whether Enhanced Webinars or video (live or taped), do not qualify for<br />

the <strong>Quality</strong> <strong>Digest</strong> Added-Value Marketing Program.<br />

"You guys are<br />

my number<br />

one source of<br />

leads.<br />

Nobody else<br />

comes close."<br />

—Dean<br />

Antonakes,<br />

President,<br />

uniPoint<br />

Software Inc.<br />

Rate Summary<br />

CATEGORY OPTION RATE<br />

<strong>Quality</strong> <strong>Digest</strong> Daily<br />

E-Newsletter<br />

E-mail Blasts<br />

Web Advertising<br />

<strong>Quality</strong> <strong>Digest</strong> Live<br />

Video Promotion<br />

Live Video Broadcasting<br />

(TechnorazziLIVE)<br />

Enhanced Webinar<br />

Sponsorship<br />

Highlighted Event<br />

Custom selected by criteria<br />

Run-of-Site Web Banner Ads<br />

Premium Web Program<br />

Show sponsor<br />

Demo Center (Placed in qualitydigest.com video<br />

demo center—client-produced)<br />

Featured Video (Placed on home page of<br />

qualitydigest.com and QDD as the Featured Video<br />

for one week—client produced)<br />

Video Production (Placed on home page of<br />

qualitydigest.com and QDD as the Featured Video<br />

for one week—QD-produced)<br />

Live Demos (QD-produced and aired)<br />

Live Webinar with enhanced video and<br />

functionality<br />

$1,495/newsletter<br />

placement<br />

$595/newsletter placement<br />

$400/1,000 delivered<br />

names<br />

$1,495/month<br />

$10 /Click<br />

$495/episode<br />

FREE<br />

$1195/week<br />

Starting at $3,995 + travel<br />

$8,995–$12,995 + travel<br />

$3,995 (plus travel in<br />

special situations)<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 14


WHO WE ARE<br />

P.O. Box 1769<br />

Chico, CA 95927-1769<br />

Main Line: 530-893-4095<br />

Fax: 530-893-0395<br />

www.qualitydigest.com<br />

Our Team<br />

Mike Richman<br />

Publisher<br />

mrichman@qualitydigest.com<br />

ext. 1003<br />

Dirk Dusharme<br />

Editor in Chief<br />

dwdusharme@qualitydigest.com<br />

ext. 1006<br />

Jeff Dewar<br />

CEO<br />

Millennium 360 Inc.<br />

jeff.dewar@agimentum.com<br />

Phone 425-354-3369<br />

Taran March<br />

Contributing Editor<br />

tmarch@qualitydigest.com<br />

ext. 1008<br />

Kristine Bammert<br />

Director of Operations<br />

Millennium 360 Inc.<br />

kristine.bammert@agimentum.com<br />

Phone 425-318-4770<br />

Laurel Thoennes<br />

Managing Editor<br />

lthoennes@qualitydigest.com<br />

ext. 1005<br />

April Johnson<br />

Accounting Manager<br />

arjohnson@qualitydigest.com<br />

ext. 1002<br />

Ryan Day<br />

Assistant Editor<br />

rday@qualitydigest.com<br />

ext. 1007<br />

Kimber Evans<br />

Account Manager<br />

kevans@qualitydigest.com<br />

ext. 1004<br />

Chris Smith<br />

Producer and Director, Video<br />

csmith@qualitydigest.com<br />

Phone: 530-680-7125<br />

<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 15

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