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© Millennium 360 Inc. | R02
CONTENTS<br />
A Message From Our Leadership Team 2<br />
User Group Analysis 3<br />
Editorial Content 4 - 5<br />
Editorial Content Submission Guidelines 6<br />
<strong>Quality</strong> <strong>Digest</strong> Daily E-Newsletter 7<br />
E-Mail Blasts 8<br />
Website Marketing 9<br />
New For <strong>2012</strong>! • <strong>Quality</strong> <strong>Digest</strong> Live 10<br />
Video Promotion 11<br />
Live Video Broadcasting 12<br />
New For <strong>2012</strong>! • Enhanced Webinar 13<br />
Added-Value Marketing Program 14<br />
Who We Are 15<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 1
A MESSAGE FROM OUR LEADERSHIP TEAM<br />
For more than 30 years, <strong>Quality</strong> <strong>Digest</strong>, a Millennium 360 company, has been presenting the best content for<br />
quality professionals in a wide range of manufacturing and service sectors.<br />
Our company has consistently gotten to the future first, giving you comprehensive editorial content in formats<br />
that you can use quickly and easily. For example:<br />
n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to offer web-based content<br />
n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to provide daily e-newsletters<br />
n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to offer live online video events such as TechnorazziLIVE and<br />
<strong>Quality</strong> <strong>Digest</strong> Live<br />
n <strong>Quality</strong> <strong>Digest</strong> was the first in our industry to break the mold of a traditional<br />
webinar. Although of great value to attendees, traditional webinars do not<br />
take full advantage of current technology to enhance communication. Our<br />
Enhanced Webinar does.<br />
Our authors are some of the leading thinkers in our industry today, and we’re<br />
certain that their provocative viewpoints will leave our subscribers hungry for<br />
more. This is the kind of content that we offer in <strong>Quality</strong> <strong>Digest</strong> Daily every business day.<br />
The mission of <strong>Quality</strong> <strong>Digest</strong> is to help you create and sustain excellence in your organization. “The Future of <strong>Quality</strong>,”<br />
and the role that our media company can play in any forthcoming industry transformation of tools, methods, and/or<br />
philosophies, are subjects that are never far from our minds.<br />
<strong>Quality</strong> <strong>Digest</strong> is your media company. From all of us to you and your team, have a joyful, healthy, and fantastically<br />
successful <strong>2012</strong>!<br />
Mike Richman<br />
Publisher, <strong>Quality</strong> <strong>Digest</strong><br />
mrichman@qualitydigest.com<br />
Dirk Dusharme<br />
Editor in Chief, <strong>Quality</strong> <strong>Digest</strong><br />
dwdusharme@qualitydigest.com<br />
Jeff Dewar<br />
CEO, Millennium 360<br />
jeff.dewar@agimentum.com<br />
Kristine Bammert<br />
Operations Director, Millennium 360<br />
kristine.bammert@agimentum.com<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 2
USER GROUP ANALYSIS*<br />
PRODUCTS AND SERVICES USERS PLAN TO PURCHASE WITHIN THE NEXT 12 MONTHS<br />
PRODUCTS<br />
Gauges, hand-held (e.g., micrometers, calipers, etc.) 24%<br />
Calibration equipment 13%<br />
Vision inspection equipment 9%<br />
Gauges, desktop 9%<br />
Scales and balances 8%<br />
Nondestructive testing 6%<br />
Electronic multimeters 6%<br />
Data acquisition equipment 6%<br />
Microscopes 5%<br />
Surface measurement 4%<br />
3-D measurement equipment, small volume 4%<br />
Color measurement 4%<br />
Coating thickness 4%<br />
Hardness testers 4%<br />
Metallurgical analysis 3%<br />
Spectrometers 3%<br />
Noncontact inspection 3%<br />
Optical comparators 2%<br />
3-D measurement equipment, large volume 2%<br />
Optical gauging 2%<br />
SERVICES<br />
Calibration services 37%<br />
ISO standards registration 21%<br />
Testing lab services 21%<br />
Metrology services 14%<br />
<strong>Quality</strong> management consulting/training 12%<br />
ISO standards consulting/training 10%<br />
Lean manufacturing, kaizen consulting/training 10%<br />
Six Sigma consulting/training 9%<br />
SOFTWARE<br />
Statistical analysis 13%<br />
Training 12%<br />
Document control 7%<br />
Calibration 6%<br />
ISO standards management (e.g., ISO 9001, ISO/TS 16949, etc.) 6%<br />
Project management 5%<br />
Six Sigma 5%<br />
Flowcharting 5%<br />
CAD 4%<br />
Supplier quality assurance 4%<br />
Data acquisition 4%<br />
3-D measurement/analysis 3%<br />
Gauge tracking/management 3%<br />
Design of experiments 2%<br />
Enterprise resource planning 2%<br />
*Source: 2011 Reader Survey (respondents could select multiple categories).<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 3
EDITORIAL CONTENT<br />
<strong>Quality</strong> <strong>Digest</strong>’s editorial is second to none, with<br />
a wide range of interesting content that is<br />
closely and broadly read by our audience.<br />
Feature Articles<br />
We present fresh,<br />
in-depth feature<br />
articles that appear in<br />
<strong>Quality</strong> <strong>Digest</strong> Daily<br />
every day as well as<br />
on qualitydigest.com.<br />
Our articles cover a<br />
broad range of topics<br />
including but<br />
not limited to:<br />
n <strong>Quality</strong><br />
n Management<br />
n Healthcare<br />
n Food Safety<br />
n Risk Management<br />
n Metrology<br />
n Manufacturing<br />
n Standards<br />
n Six Sigma and Lean<br />
n SPC<br />
n Software<br />
News—Products—Events<br />
<strong>Quality</strong> <strong>Digest</strong> has a daily news cycle that enables us<br />
to spread the word on news, announcements, books,<br />
events, and new products more quickly than anyone<br />
else in the quality industry. This “hot-off–the-presses”<br />
information is disseminated through regular updates<br />
to our website as well as a special section in our <strong>Quality</strong><br />
<strong>Digest</strong> Daily e-newsletter.<br />
Submit Your Content<br />
Some of our best-read and most timely content is<br />
submitted by our readers and industry suppliers, and<br />
we will be delighted to consider publishing your work<br />
in QDD and on qualitydigest.com. We encourage you<br />
to submit your stories, opinions, case studies, product<br />
news, and product announcements to share with<br />
our audience of quality professionals. Please refer to<br />
Editorial Content Submission Guidelines.<br />
NEWS AND FEATURES<br />
WANTED!<br />
Send us your press releases, product announcements, and case<br />
studies. This is free marketing and branding for you, and provides<br />
valuable information to our subscribers.<br />
Video<br />
<strong>Quality</strong> <strong>Digest</strong> is the only media company in the<br />
industry to offer live video programming. During our<br />
TechnorazziLIVE events, we demonstrate the best<br />
hardware and software solutions in manufacturing.<br />
<strong>Quality</strong> <strong>Digest</strong> Live is our weekly television program<br />
delivered live over the web Fridays at 11:00 a.m.<br />
PST, where we discuss highlights from the week in<br />
the world of quality and talk with guests that are<br />
significant in our industry.<br />
All of our live productions are available after the<br />
original broadcast, and we have a library of recorded<br />
video content available on qualitydigest.com that<br />
covers a wide range of pertinent topics.<br />
Please refer to our Editorial Content Submission<br />
Guidelines on page 6.<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 4
EDITORIAL CONTENT<br />
Columnists<br />
Provocative. Insightful. Articulate. <strong>Quality</strong> <strong>Digest</strong>’s columns are written by industry leaders.<br />
Letter from the Publisher<br />
By Mike Richman asks the practical<br />
questions about management,<br />
customer service, and quality<br />
strategies.<br />
From the Editor-In-Chief’s Desk<br />
By Dirk Dusharme offers the<br />
perspective of a newsman/engineer<br />
on the most important issues in the<br />
world of quality.<br />
Beyond <strong>Quality</strong><br />
By Taran March presents insight into<br />
how our industry affects the larger<br />
world (and vice-versa).<br />
The Whys Guy<br />
By Mike Micklewright challenges<br />
readers to keep asking “Why”<br />
Thinking About Data Analysis<br />
By Don Wheeler analyzes statistics<br />
and the processes behind the<br />
numbers.<br />
Hammock Thoughts<br />
By Bill Kalmar poses relevant quality<br />
questions in an irreverent manner.<br />
The ROI Ally<br />
By Steven Ouellette teases out the<br />
true meaning beneath mountains of<br />
data.<br />
Systems Thinking<br />
By Tripp Babbitt envisions a world of<br />
quality in which logic rules.<br />
A <strong>Quality</strong> Magic Moment<br />
By Paul Naysmith finds a quality<br />
connection in matters near and far.<br />
<strong>Quality</strong>, Knowledge, and<br />
Performance Management<br />
By Arun Hariharan takes a practical<br />
look at the day to day application of<br />
techniques and tools.<br />
Gemba Tales<br />
By Mark R. Hamel demonstrates the<br />
importance of lean thinking and<br />
‘Managing by walking around’.<br />
Success—Easy, Fun, and Fast<br />
By Michelle LaBrosse brings project<br />
management to the masses.<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 5
EDITORIAL CONTENT SUBMISSION GUIDELINES<br />
Thank you for your interest in submitting articles to<br />
us for possible publication in <strong>Quality</strong> <strong>Digest</strong> Daily<br />
and on qualitydigest.com.<br />
About the author<br />
Provide a short biography for each credited author of<br />
the article that includes quality-related qualifications<br />
and experience.<br />
The Process<br />
Send either an outline or the full text of your article<br />
by e-mail to our Editor in Chief, Dirk Dusharme, at<br />
dwdusharme@qualitydigest.com. We can’t guarantee<br />
that all submissions will be accepted for publication, but<br />
we do guarantee a response.<br />
WHEN PLANNING TO WRITE AN ARTICLE FOR US,<br />
PLEASE CONSIDER ONE OF THESE<br />
FORMATS:<br />
How-to<br />
This type of article explains how to<br />
implement a particular process. Please<br />
explain your topic clearly, detail the<br />
steps of the implementation process,<br />
present possible problems, and share the<br />
probable benefits.<br />
Problem-solution-benefit<br />
This type of article presents a problem,<br />
explains the steps that were taken to<br />
arrive at a solution, and discusses the<br />
benefits of that solution.<br />
Case study<br />
A case study presents an example of a particular<br />
situation, the story about how an organization handled<br />
or rectified the situation, the reasons why it was<br />
handled the way it was, problems encountered along<br />
the way, and the benefits of the outcome.<br />
Supporting Elements For<br />
Your Article<br />
Images<br />
Include photos, charts, graphs, or artwork to flesh out<br />
your article and enhance the reader’s experience.<br />
“<strong>Quality</strong> <strong>Digest</strong> is<br />
a terrific platform<br />
on which to be<br />
published. Their<br />
credibility and<br />
stature in media<br />
within the industry<br />
are unmatched.”<br />
— Mike Micklewright<br />
Headshots<br />
Include a good headshot for each author. If possible,<br />
avoid those that look like mug shots or bad drivers<br />
license photos!<br />
NOTE: Don’t hesitate to ask for examples of images,<br />
bios, or headshots. We’ll be happy to share examples<br />
of what works and looks best!<br />
Quotes<br />
Include quotes in your article whenever<br />
possible, but with permission. When<br />
quoting an individual, inform him or<br />
her that you are going to quote them,<br />
and include his or her title upon first<br />
reference. If you take a quote from a<br />
book or magazine, provide the full title,<br />
publisher, and copyright date.<br />
Plagiarism<br />
Plagiarism is a concern for everyone in<br />
the publishing industry. Dictionary.com<br />
defines plagiarism as “ the unauthorized<br />
use or close imitation of the language<br />
and thoughts of another author and the representation<br />
of them as one's own original work, as by not crediting<br />
the author.” It is incumbent upon our authors to ensure<br />
that if a piece of writing isn’t completely original,<br />
accreditation is provided for the original author.<br />
If in doubt, please contact our editorial staff and we’ll<br />
be glad to assist.<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 6
QUALITY DIGEST DAILY E-NEWSLETTER<br />
<strong>Quality</strong> <strong>Digest</strong> Daily presents compelling news, feature articles, columns, and videos sent to more than 50,000<br />
quality professionals each and every day. No one in the quality industry offers fresher content!<br />
1<br />
2<br />
Daily Sponsorship<br />
<strong>Quality</strong> <strong>Digest</strong> Daily offers sponsors five<br />
hyperlinked points of entry in each issue:<br />
1. A 728 x 90 pixel banner ad at the top of each<br />
issue.<br />
2. A text link next to the issue's release date.<br />
3. A 180 x 180 pixel button ad at the left-hand side<br />
of the issue.<br />
4. A second text link directly to the right of the<br />
button ad.<br />
5. A 75-word description with a third text link below<br />
the button ad.<br />
PLUS BONUS IMPRESSIONS! The sponsor also receives a<br />
280 x 250 pixel button ad placed on the landing pages<br />
of the top article AND all six news items in that day's<br />
issue. These "embedded" ads are active on those seven<br />
specific landing pages for a minimum of 30 days, where<br />
they'll generate thousands of additional impressions<br />
and dozens of incremental clicks.<br />
Rate: $1,495<br />
3<br />
4<br />
5<br />
Highlighted Event<br />
Each issue of <strong>Quality</strong> <strong>Digest</strong> Daily includes a<br />
“Highlighted Event” space that can promote your<br />
upcoming live video, webinar, user group conference,<br />
trade show, or other event. To describe your event, you’ll<br />
get up to 75 words of text, an image, and at least one<br />
hyperlink back to your registration form or website.<br />
Rate: $595<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 7
E-MAIL BLASTS<br />
The <strong>Quality</strong> <strong>Digest</strong> e-blasting program allows you to send your specific message (and your message ONLY) to<br />
a highly targeted group of our subscribers. You can pick your targets based on selects such as industry sector,<br />
job function, company size, and/or geographic location. We can even help you with the HTML design of your<br />
blast material. An overview of our current readership can be found below, and breakouts of the geography and<br />
company sizes can be provided upon request.<br />
Rate: $400 per thousand delivered e-mails<br />
Primary Industry<br />
Total<br />
Qualified<br />
Percent of<br />
Total<br />
Senior<br />
Mgmt<br />
<strong>Quality</strong><br />
Mgmt<br />
Mfg.<br />
Mgmt<br />
Standards/<br />
Compliance<br />
Mgmt<br />
<strong>Quality</strong><br />
Control/<br />
Assurance<br />
Mfg.<br />
Engineering<br />
Purchasing<br />
Training/<br />
Consulting<br />
Other<br />
Functions<br />
Manufacturing<br />
Aerospace 1,391 2.8 230 503 47 50 282 144 19 40 76<br />
Automotive 960 1.9 131 309 59 74 193 111 13 17 53<br />
Chemicals 972 2.0 136 351 70 105 122 82 12 22 72<br />
Electronics 2,201 4.6 377 742 125 210 316 239 29 33 130<br />
Fabricated Metals 2,766 5.6 492 1,090 220 269 388 195 17 27 68<br />
Food & Kindred 464 .9 80 224 41 6 69 16 6 3 19<br />
Instruments & Related 738 1.6 201 157 44 58 73 55 19 21 110<br />
Machinery except Electronics 873 1.8 163 248 81 134 95 89 16 7 40<br />
Medical Equipment & Sup-plies 1,099 2.2 220 413 48 25 208 91 10 20 64<br />
Pharmaceuticals/Biomedical 1,137 2.4 170 394 46 18 303 74 6 30 96<br />
Primary Metals 1,114 2.3 189 404 88 80 155 107 17 11 63<br />
Rubber/Plastics 2,118 4.3 523 738 109 171 229 132 17 12 187<br />
Transportation Equipment 453 .9 75 156 29 19 66 62 9 7 30<br />
Manufacturing - all other 5,861 11.9 854 1,962 456 853 666 431 71 104 464<br />
Sub-Total Manufacturing 22,147 45.1 3,841 7,691 1,463 2,072 3,165 1,828 261 354 1,472<br />
Services<br />
Business 1,116 2.3 510 193 15 104 59 15 5 93 122<br />
Financial 462 .9 124 131 17 13 39 15 2 33 88<br />
Health Care 1,690 3.5 416 608 28 13 273 32 12 80 228<br />
Software 828 1.7 255 207 13 26 102 40 3 57 125<br />
Training/Consulting 1,745 3.5 640 186 10 68 46 17 3 660 115<br />
Transportation 510 1.0 109 156 24 35 76 39 6 16 49<br />
Utilities 361 .7 67 99 16 15 46 38 6 21 53<br />
Services - all other 2,119 4.3 568 667 62 165 211 82 40 50 274<br />
Sub-Total Services 8,831 18.0 2,689 2,247 185 439 852 278 77 1,010 1,054<br />
Other<br />
Education 1.032 2.1 155 108 18 26 43 48 5 221 408<br />
Government/Military 1,366 2.8 237 419 21 60 246 98 19 80 186<br />
Others allied to the field 2,620 5.3 834 545 66 208 251 104 25 83 504<br />
Sub-Total Other 5,018 10.2 1,226 1,072 105 294 540 250 49 384 1,098<br />
Undefined subscribers 13,091 26.7 55 150 16 49 78 20 8 59 12,656<br />
Total 49,087 100 7,811 11,160 1,769 2,854 4,635 2,376 395 1,807 16,280<br />
Percent 100 100 15.9 22.7 3.6 5.8 9.4 4.9 .8 3.7 33.2<br />
Note: These numbers change daily, as the real-time subscribership is dynamic.<br />
All <strong>Quality</strong> <strong>Digest</strong> e-mail addresses are “opt-ins.”<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 8
WEBSITE MARKETING<br />
<strong>Quality</strong> <strong>Digest</strong> offers a well-trafficked website with an impressive array of video and editorial content. Our web<br />
program offerings are designed to offer strong lead generation, high impressions, and exceptional ROI.<br />
Run-of-Site Banner Program<br />
Our web banner program is intended to help you build your brand as well as generate significant leads by showing<br />
your message repeatedly to our large and active audience of quality professionals.<br />
With this program, your banner ad rotates throughout our entire website, including the home page. We limit<br />
participation to no more than 10 advertisers each month, so reserve your spot before they all sell out.<br />
Ad specs: 728 x 90 pixels Rate: $1,495<br />
Premium Web Program<br />
The premium web ad appears on all pages of the qualitydigest.com website, directly in the middle of the user’s<br />
browser window, but it only loads once per user within a 24-hour period. So, any unique visitor to the <strong>Quality</strong> <strong>Digest</strong><br />
site on Monday morning will have this very prominent ad load on any landing page; after that, the user can visit any<br />
of the website’s pages and the ad won’t reload. Twenty-four hours later, when the user revisits any page on the site,<br />
the ad will load once again.<br />
NOTE: IF THERE ARE NO ADVERTISERS IN THIS<br />
PROGRAM FOR ANY SPECIFIED PERIOD OF TIME, NO AD<br />
WILL LOAD.<br />
Use Flash<br />
Yes, your premium web position can be Flash animated,<br />
at no extra charge. In fact, we highly recommend it!<br />
Ad specs:<br />
Minimum: 200 x 200 pixels<br />
Maximum: 400 x 400 pixels.<br />
Recommendation: Consider using both rectangles and<br />
squares.<br />
Rate: $10 per click<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 9
NEW FOR <strong>2012</strong>! • QUALITY DIGEST LIVE<br />
Specs<br />
Banner ad: 468 x 60 pixels<br />
Rate: $495 per episode<br />
QDL is a weekly 20 minute LIVE video webcast<br />
looking at the people, places, and stories<br />
making the news in the world of quality.<br />
Guests regularly join the show via Skype or phone.<br />
Viewers are encouraged to join the discussion via<br />
e-mail and telephone.<br />
Join us every FRIDAY at 11 AM Pacific.<br />
Your Hosts<br />
Mike Richman<br />
<strong>Quality</strong> <strong>Digest</strong> publisher Mike Richman is an excitable<br />
Easterner from New Jersey and a passionate advocate<br />
for the human side of quality. Mike specializes in<br />
stories about process improvement, performance<br />
excellence, and the care and feeding of customers.<br />
Dirk Dusharme<br />
Dirk Dusharme is <strong>Quality</strong> <strong>Digest</strong>'s Editor in Chief. A<br />
well-known and long-time industry journalist with<br />
deep roots in electronics and engineering, Dirk often<br />
covers technological trends, test and measurement,<br />
and waste reduction.<br />
Sponsorship Benefits<br />
n One banner ad that sits right below the video<br />
player window, linking to your website.<br />
n Multiple references to “Today’s sponsor is…”,<br />
“We’d like to thank our sponsor…”, etc.<br />
n Short promotional clip inserted within the<br />
program.<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 10
VIDEO PROMOTION<br />
<strong>Quality</strong> <strong>Digest</strong> has developed the industry’s leading video production and marketing capability. We can<br />
promote your self-produced video on our site, or create one to meet your exact specifications. We have<br />
dozens of satisfied clients who have worked with us to successfully<br />
produce and/or market their videos, which air not only on qualitydigest.com, but<br />
all over the web.<br />
“Video is such a compelling way to tell<br />
a story, sell a product, and connect<br />
with customers. It’s no longer a piece of<br />
a business’ online marketing plan—it’s<br />
at the core of an overall strategy.”<br />
—Larry Kless, President and Founder<br />
of Online Video Publishing<br />
QUESTION: Why choose<br />
<strong>Quality</strong> <strong>Digest</strong> to produce<br />
your video projects<br />
ANSWER: How many video<br />
producers have won an<br />
Emmy Ours did this year.<br />
Congratulations Chris<br />
Smith!<br />
PROGRAM PRICING AND DESCRIPTIONS<br />
Video Type Produced by Video Length Rate Notes<br />
Demo Center Customer Up to 5 minutes FREE<br />
Featured Video on Customer Up to 5 minutes $1,195 Exclusive run—one week<br />
the home page<br />
as Featured Video<br />
Customized video <strong>Quality</strong> <strong>Digest</strong> Max of 5 minutes Starting at $3,995 + Exclusive run—one week<br />
shot on location travel expenses as the Featured Video<br />
Specs<br />
If you wish to provide a pre-existing video for posting<br />
to the <strong>Quality</strong> <strong>Digest</strong> site, please note the following<br />
requested specs:<br />
n File type: Quicktime.mov or .avi<br />
n Size: 720 x 480 pixels, DV, DVC-PRO codecs<br />
n Compression: H.264 (2 pass, best quality)<br />
n Framerate: 29.97 or 23.976<br />
Note: <strong>Quality</strong> is better if files in WMV or FLV are<br />
avoided. If you must send us WMV files, we prefer 720 x<br />
480 pixel frame size which is DVD quality, and allows us<br />
to compress it to what we need to still have a<br />
good-looking image<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 11
LIVE VIDEO BROADCASTING<br />
Imagine a professional video production, comparable<br />
to a live network TV broadcast in quality, with<br />
staging, choreography, lighting, multiple cameras,<br />
provocative angles, sound effects, intermixed<br />
background video clips… built around your message…<br />
and broadcast live to your best prospects. Fantasy Not<br />
anymore. TechnorazziLIVE has a successful track record,<br />
ecstatic clients, and a growing reputation.<br />
What’s so special about LIVE<br />
Because it’s genuine, appealing, and immediate! It’s<br />
not a recorded video broadcast—edited, snipped,<br />
sliced, and polished. Viewers know that recorded<br />
video can be seen any time, hence it is subject to the<br />
“I’ll watch it later when I have time and if I remember”<br />
syndrome. Live video lures them to watch now.<br />
Combine that with audience interaction—as e-mailed<br />
questions are answered live on air! We know how to<br />
encourage the audience to ask questions; it increases<br />
their interest and buy-in of the message you’re<br />
sending, and makes them feel like a part of your<br />
broadcast.<br />
LIVE Statistics<br />
Throughout the Web, the average length of time<br />
viewers watch a pre-recorded video is measured in<br />
seconds to minutes. A recorded corporate branding<br />
video is typically watched for less than three minutes.<br />
However, our live broadcasts (based on a 55-minute<br />
program) create a very different attention span:<br />
Percent of program watched<br />
Recorded Video<br />
TechnorazziLIVE Video Event<br />
0 10 20 30 40 50 60 70 80 90 100<br />
How is the broadcast promoted<br />
Viewers are reached through e-mail invitations,<br />
website announcements, and e-newsletter promotion.<br />
We manage the registrations, and gather as much<br />
registration data as you feel you need. Prior to the<br />
broadcast and on the day of the broadcast, reminders<br />
are sent with a link to the video page.<br />
After the broadcast<br />
We provide an analysis of the viewership, including<br />
name, e-mail, and phone contact for sales follow-ups.<br />
We can tell you who registered for the event, how<br />
many watched, and the average length of time that<br />
the audience viewed the presentation. You receive<br />
a recorded and edited version of the video for your<br />
own marketing uses. Demo videos of this type have<br />
tremendous long-term utility, as you can embed it<br />
on your website or third-party sites; e-mail the link to<br />
prospects or distributors; or simply burn it to a disk.<br />
No Internet connection at the site<br />
As long as we have cellular access to 3G or 4G networks,<br />
we possess the technical capability to create a highspeed<br />
Internet connection, equal to a T1 line or<br />
better. This is another paradigm breaker—on-location<br />
broadcasting beyond a physical Internet connection.<br />
One of our clients is exploring the idea of demonstrating<br />
their services at a wind farm. What can we do for you<br />
TechnorazziLIVE Packages<br />
Pre-production marketing<br />
E-blasts<br />
Premium Web Position<br />
Highlighted Event<br />
Production parameters<br />
Manned Camera<br />
Stationary Camera<br />
On Screen Share<br />
Post-production marketing<br />
and benefits<br />
Post-Production Editing<br />
Featured Video<br />
Premium Web Position<br />
Rate (travel expenses not<br />
included)<br />
BRONZE SILVER GOLD<br />
1 2 3<br />
100 clicks 400 clicks 900 clicks<br />
1 2 3<br />
1 1 1<br />
1 2 3<br />
1 1 2<br />
2 hours 4 hours 6 hours<br />
no no yes<br />
no 100 clicks 100 clicks<br />
$8,995 $10,995 $12,995<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 12
NEW FOR <strong>2012</strong>! • ENHANCED WEBINAR<br />
Webinars<br />
A web-based “seminar.” Typically a PowerPoint and a<br />
conference call. If you’ve hosted or even attended one,<br />
you’ve often wished there was something, anything,<br />
you could do to make them more dynamic, more<br />
engaging. You know what it’s like.<br />
But what if the webinar was an entirely different<br />
experience What if you saw a live video feed of the<br />
host, a live video feed of the subject matter expert<br />
(SME), yet another live video feed of the equipment,<br />
software, or process in action (e.g. a factory, lab, field<br />
application, etc.) as well as a razor-sharp view of the<br />
computer application being discussed<br />
Imagine that today’s topic is a new software product.<br />
When this “enhanced” webinar begins, the host<br />
introduces the topic and the presenters, and then<br />
gives temporary control of the broadcast to the SME<br />
who explains what the software does. Before she goes<br />
into it too deeply though, the host draws attention<br />
to the factory setting, where one of her customers is<br />
demonstrating the real-life application.<br />
Would this transform your experience and make you<br />
rethink your attitude towards the value of a webinar<br />
What makes the Enhanced Webinar enhanced<br />
n Real-time streaming video of host, subject matter<br />
expert, and a case study in action<br />
n Users can e-mail questions, chat, or download files<br />
n The QD team helps craft and polish the production<br />
to ensure high quality<br />
The Enhanced Webinar is perfect for:<br />
n Visual case studies/product demos<br />
n Team or customer training<br />
n New product/new service announcements<br />
Marketing Support<br />
n Video recording is posted on our website<br />
n Video file is provided to you<br />
n E-mail blast<br />
n Highlighted Event in QDD<br />
n News Announcement in QDD<br />
n Mentioned in <strong>Quality</strong> <strong>Digest</strong> Live weekly program<br />
broadcast<br />
n Premium Web Position placement<br />
Rate: $3,995 per webinar<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 13
ADDED-VALUE MARKETING PROGRAM<br />
At <strong>Quality</strong> <strong>Digest</strong>, we have always believed in supporting the advertising partners that support us. Therefore,<br />
we’ve devised simple and straightforward added-value discounting to help your marketing dollars stretch<br />
as far as possible. This structure allows our advertisers to earn large discounts off of our gross pricing, with<br />
significant rate reductions as your investment grows.<br />
n Buy $2,500 to $14,999 in gross-rate annual advertising, GET 20% OFF as your net rate.<br />
n Buy $15,000 to $27,499 in gross-rate annual advertising, GET 25% OFF as your net rate.<br />
n Buy $27,500 to $39,999 in gross-rate annual advertising, GET 30% OFF as your net rate.<br />
n Buy $40,000 to $52,499 in gross-rate annual advertising, GET 35% OFF as your net rate.<br />
n Buy more than $52,500 in gross-rate annual advertising, GET 40% OFF as your net rate.<br />
Note: Production services, whether Enhanced Webinars or video (live or taped), do not qualify for<br />
the <strong>Quality</strong> <strong>Digest</strong> Added-Value Marketing Program.<br />
"You guys are<br />
my number<br />
one source of<br />
leads.<br />
Nobody else<br />
comes close."<br />
—Dean<br />
Antonakes,<br />
President,<br />
uniPoint<br />
Software Inc.<br />
Rate Summary<br />
CATEGORY OPTION RATE<br />
<strong>Quality</strong> <strong>Digest</strong> Daily<br />
E-Newsletter<br />
E-mail Blasts<br />
Web Advertising<br />
<strong>Quality</strong> <strong>Digest</strong> Live<br />
Video Promotion<br />
Live Video Broadcasting<br />
(TechnorazziLIVE)<br />
Enhanced Webinar<br />
Sponsorship<br />
Highlighted Event<br />
Custom selected by criteria<br />
Run-of-Site Web Banner Ads<br />
Premium Web Program<br />
Show sponsor<br />
Demo Center (Placed in qualitydigest.com video<br />
demo center—client-produced)<br />
Featured Video (Placed on home page of<br />
qualitydigest.com and QDD as the Featured Video<br />
for one week—client produced)<br />
Video Production (Placed on home page of<br />
qualitydigest.com and QDD as the Featured Video<br />
for one week—QD-produced)<br />
Live Demos (QD-produced and aired)<br />
Live Webinar with enhanced video and<br />
functionality<br />
$1,495/newsletter<br />
placement<br />
$595/newsletter placement<br />
$400/1,000 delivered<br />
names<br />
$1,495/month<br />
$10 /Click<br />
$495/episode<br />
FREE<br />
$1195/week<br />
Starting at $3,995 + travel<br />
$8,995–$12,995 + travel<br />
$3,995 (plus travel in<br />
special situations)<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 14
WHO WE ARE<br />
P.O. Box 1769<br />
Chico, CA 95927-1769<br />
Main Line: 530-893-4095<br />
Fax: 530-893-0395<br />
www.qualitydigest.com<br />
Our Team<br />
Mike Richman<br />
Publisher<br />
mrichman@qualitydigest.com<br />
ext. 1003<br />
Dirk Dusharme<br />
Editor in Chief<br />
dwdusharme@qualitydigest.com<br />
ext. 1006<br />
Jeff Dewar<br />
CEO<br />
Millennium 360 Inc.<br />
jeff.dewar@agimentum.com<br />
Phone 425-354-3369<br />
Taran March<br />
Contributing Editor<br />
tmarch@qualitydigest.com<br />
ext. 1008<br />
Kristine Bammert<br />
Director of Operations<br />
Millennium 360 Inc.<br />
kristine.bammert@agimentum.com<br />
Phone 425-318-4770<br />
Laurel Thoennes<br />
Managing Editor<br />
lthoennes@qualitydigest.com<br />
ext. 1005<br />
April Johnson<br />
Accounting Manager<br />
arjohnson@qualitydigest.com<br />
ext. 1002<br />
Ryan Day<br />
Assistant Editor<br />
rday@qualitydigest.com<br />
ext. 1007<br />
Kimber Evans<br />
Account Manager<br />
kevans@qualitydigest.com<br />
ext. 1004<br />
Chris Smith<br />
Producer and Director, Video<br />
csmith@qualitydigest.com<br />
Phone: 530-680-7125<br />
<strong>Quality</strong> <strong>Digest</strong> <strong>2012</strong> <strong>Media</strong> Planner | www.qualitydigest.com 15