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[You need to] take <strong>time</strong> to really understand the field on the ground in your<br />

community. Talk to y<strong>out</strong>h workers, talk to site supervisors, talk to y<strong>out</strong>h if you can,<br />

get a strong understanding <strong>of</strong> what’s there. When we started, we realized we didn’t<br />

even have the landscape <strong>of</strong> what’s available. Now we have made a landscape map.<br />

University <strong>of</strong> Kansas did research with us, and found 780 programs. Now we have that<br />

map. You can see where there are gaps, where there was a whole lot <strong>of</strong> one thing. For<br />

example, in our urban core there is lots <strong>of</strong> focus on academics. For the early childhood<br />

field, this information already existed. But there was nothing like it for <strong>out</strong>-<strong>of</strong>-<strong>school</strong> <strong>time</strong>.<br />

One key aspect <strong>of</strong> understanding the community context was hearing the voices <strong>of</strong> y<strong>out</strong>h themselves. The<br />

Community Pilot Initiative grant asked United Ways to listen to the community and to include young people. In<br />

Boston, for example, the United Way developed and fielded a y<strong>out</strong>h survey on existing y<strong>out</strong>h assets.<br />

Other United Ways used focus groups and community conversations that were composed primarily <strong>of</strong><br />

y<strong>out</strong>h, in addition to inviting y<strong>out</strong>h to take part in broader community conversations. Austin, Texas, for<br />

instance, held nine focus groups, with separate groups for male and female students as well as parents.<br />

The staff developed a report <strong>out</strong> <strong>of</strong> those focus groups that highlighted these voices and what was<br />

learned from these groups, including differences between them:<br />

Consistently, we learned that both students and parents want more from <strong>out</strong>-<strong>of</strong>-<strong>school</strong><br />

programming: better communication with families, more cumulative projects tied to<br />

technology, more sports in after<strong>school</strong>, more cooking classes and hands-on activities.<br />

We also learned how important <strong>out</strong>-<strong>of</strong>-<strong>school</strong> programming is for both students and<br />

families. Students reported that <strong>out</strong>-<strong>of</strong>-<strong>school</strong> programming was <strong>of</strong>ten a refuge from<br />

the pressures <strong>of</strong> both <strong>school</strong> and home – a place they could be themselves with their<br />

friends. Parents reported that they <strong>of</strong>ten depended on <strong>out</strong>-<strong>of</strong>-<strong>school</strong> programs so that<br />

their children were not home alone before they get <strong>of</strong>f work. Parents also stated that<br />

<strong>out</strong>-<strong>of</strong>-<strong>school</strong> programs were important in making sure their children stayed active<br />

and learned new skills.<br />

Armed with a map, with a clear understanding <strong>of</strong> the voices in the community, and with emerging<br />

information ab<strong>out</strong> program quality and <strong>out</strong>comes, United Ways involved in these community <strong>out</strong>-<strong>of</strong><strong>school</strong><br />

<strong>time</strong> initiatives found that it became possible to make new decisions with more assurance. It was<br />

important to gather ongoing data ab<strong>out</strong> program impacts – which came as a result <strong>of</strong> ongoing program<br />

quality self-assessments. These three components provided an important field <strong>of</strong> vision.<br />

The Louisville United Way described the kind <strong>of</strong> impact the data and the map could have:<br />

The Salvation Army decided it could not support two local Boys & Girls clubs<br />

financially anymore. The Boys & Girls Clubs <strong>of</strong> Kentuckiana looked at picking them<br />

up, but we first looked at data. The data showed that it was absolutely important to<br />

keep one site open. But the other was placed poorly. We had to shift the other site by<br />

a couple <strong>of</strong> blocks. I was there for the reopening <strong>of</strong> that one, and it was incredible. The<br />

number <strong>of</strong> kids that they reconnected with was incredible.<br />

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