HOUSEHOLD NEwBritE™ LaUNDry DEtErgENt

HOUSEHOLD
NewBrite Laundry Detergent
A new powder detergent for ultra-clean clothes, a Neways Healthy
Home®, and a happy environment
DESCRIPTION
NewBrite Laundry Detergent provides balance between cleaning
power, safe-for-the-family ingredients, and environmental responsibility.
Open a pouch of NewBrite Laundry Detergent, and you get fresh, clean clothes, the peace of mind that
comes from using a Neways product, and a clear environmental conscience. In addition, you get a formula
recognized by a U.S. Environmental Protection Agency program called Design for the Environment.* This
honor confirms what you’ve always known: Neways gives you safety-conscious and effective ingredients that
are great for your family and your planet.
When you’ve got loads of dirty clothes piled high, it can be easy to forget that you’re part of a larger whole,
connected to a world beyond your washing machine. Now you can take a balanced approach to your laundry
with NewBrite Laundry Detergent. You get the cleaning power you want, while doing your part for the
environment and your family.
Order your powdered NewBrite Laundry Detergent today, and load by load you can help change the world.
BENEFITS
• Works effectively in all temperatures of water
• Soft and gentle on your fabric, yet aggressive on dirt and stains
• Absolutely fragrance free, yet clothes come out smelling fresh every time
• Cleans with concentrated power
• Anionic and non-ionic surfactants for stain removal
• Leaves colors bright—its non-chlorinated bleaching agent is color safe
(continued on next page)
* EPA/DfE recognition does not constitute endorsement of this product. The Design for the Environment logo signifies
that the formula for this product, as Neways has represented it to the EPA, contains ingredients with more positive
health and environmental characteristics than conventional cleaners. EPA/DfE relies solely on Neways and the
company’s integrity and good faith for information on the composition, ingredients, and attributes of this product.
EPA/DfE has not independently identified, such as via chemical analysis, the ingredients in the product formula,
nor has it evaluated any of the non-ingredient claims of Neways. EPA/DfE expresses its judgment and professional
opinion only as to the environmental and human health characteristics of the product, based on currently available
information and scientific understanding.

NewBrite Laundry Detergent (continued)
• Supports fabric from becoming yellow or darkened
• EPA-recognized formula through the Design for the Environment program*
• HE (High Efficiency) compatible, with a low-sudsing formula designed for both
front-load and top-load washing machines
• Gray-water tested 1
• Readily biodegradable 2
RECOMMENDED USE
For small loads and high-efficiency
machines, use 1 scoop (about 30 g).
For medium loads, use about 1 ¼
scoops (about 37.5 g). For large loads,
use 1 ½ scoops (about 45 g). For
heavily soiled clothes, use 2 scoops
(about 60 g).
KEY INGREDIENTS
Sodium Carbonate— This cleaner
softens water and cuts grease.
Sodium Percarbonate—This nonchlorinated
bleaching agent features
strong stain-removal capability. It
brightens colors and prevents fabric
from becoming yellowed or darkened.
Sodium Alkyl Aryl Sulfonate
Linear Alcohol Ethoxylate—This
non¬ionic surfactant is a soil
suspender and cleaning agent.
REferences
Bajpai, Divya, VK Tyagi. “Laundry detergents: An Overview.” Journal of Oleo Science 56.7 (2007): 327-340. PDF.
Carr, Charles D, Steven A Bolkan, and Joseph G Becker. “Carbonate built laundry detergent composition.” United States Patent. September 3, 1996.
“Detergent composition.” March 29, 1977. Patent.
Gingell, Ralph and Cheryle C Lu. “Acute, subchronic, and Reproductive Toxicity of a Linear Alcohol Ethoxylate Surfactant in the Rat.” International Journal of
Toxicology. Volume 10, Issue 4. 1991. Pages 477-486.
House, Ralph and JL Darragh. “Analysis of Synthetic Anionic Detergent Compositions.” Analytical Chemistry. Volume 26, Issue 9. 1954. Pages 1492-1497.
Jayawant, Madhusudan D, and Paul C Yates. “Silica Sol Stabilizers for Improving the Stability of Sodium Per Carbonate in Solid Bleaches and Detergents.”
United States Patent. April 20, 1976.
Jungermann E and HC Silbermann. “Carbonate and Phosphate Detergent Builders: Their impact on the environment.” Journal of the American Oil Chemists’
Society 49. (1972): 481-484. PDF.
Lizotte Jr, RE, DCL Wong, PB Dorn, and JH Rodgers Jr. “Effects of a Homologous Series of Linear Alcohol Ethoxylate Surfactants on Fathead Minnow Early Life
Stages.” Archives of Environmental Contamination and Toxicology. Volume 37, Issue 4. November 1999. Pages 536-541.
“Oxygen bleaching systems in domestic laundry.” Journal of Surfactants and Detergents 1.2 (1998): 253-261. PDF.
“Sodium carbonate.” Screening Information Data Set for High Production Volume Chemicals. 2003. 85 p. http://toxnet.nlm.nih.gov/cgi-bin/sis/search/f./
temp/~an4a5 L:1.
Zhang, Hui, Clarence A Miller, Peter R Garrett, and Kirk H Raney. “Defoaming effect of calcium soap.” Journal of Colloid and Interface Science 279.2 (2004):
539-547. PDF.
1. Based on test protocol OECD 208, when normal-strength laundry wastewater was diluted 1:10 with tap water,
the solution did not inhibit plant germination or growth (1:10 means 1 part wash water to 10 parts tap water).
2. Based on test protocol OECD 301D, the non-mineral portion was found to be readily biodegradable.