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11. ICTs+networkscreation+transmission<br />

• Transition to a new technological window:<br />

creators, not just consumers of media<br />

• Mass media ubiquitous media (William Gibson, Spook Country)<br />

• Newspapers, TV losing audience: blogs, videos gaining audience<br />

• Internet create media and distribute “voices””views”<br />

• Political, economic, social, religious, music, videos<br />

• Nearly 1/2 of adults and 2/3 of teens<br />

have published material through blogs and<br />

social network sites such as Facebook and Flickr<br />

• No longer need to get access to mass media to tell stories<br />

• Creations draws commentary and broader audience<br />

Start another branch of a personal network<br />

• Communities of interest built around productions<br />

• Creating and consuming such media takes up more time<br />

• Traditional mass media takes up less

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