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Like Wine Then We Might Just Have<br />
Something For You - VITIS<br />
Today, there are so many places to buy wine, and so many different wines it’s hard to know what is<br />
good and what is worth spending your hard-earned money on. That’s where Vitis.com comes to<br />
the rescue. They bill themselves as “the smarter way to buy wine.” At first that sounds<br />
extremely arrogant but when you dive into the site and see how and what they do, you can quickly<br />
assert that Vitis.com might just be the smartest way to buy wine. Here is how they work.<br />
Vitis.com is daily deal wine site. They specialize in selling one wine at time until it sells out, and then<br />
another wine goes up for sale. Each wine is sold between 30%-70% off the retail price and<br />
Vitis.com guarantees that they have the best price online with delivery. You must be over 21 and<br />
want to sign up and create an account.<br />
We decided to test out Vitis and asked Jamie Magid the Director of Marketing for Vitis.com a few<br />
questions about the company and their vision.<br />
Jump - Certainly there are other sites like Vitis.com out there and many other places to buy wine online and off but<br />
what makes Vitis.com stand out<br />
JM - Simple answer: Quality! We know there are a million places you can buy your wine, but what if you had one<br />
trusted place where the wine was always good<br />
Jump - That sounds a bit too good to be true, don’t you think<br />
JM - In a regular retail shop you might find hundreds of wines and there is no way to know what the characteristics of<br />
each of them is without being a real wine geek. We sell one wine at a time. That allows us to vet each wine we<br />
put up for sale. We taste hundreds of wines a month and choose only the ones our tasting team approve.<br />
Jump - Who are your tasting team<br />
JM - We have two Masters of Wine: Christy Canterbury, MW and Mary Gorman-McAdams, MW that taste, approve<br />
and review each wine before we will put it up for sale. If they won’t drink it, we won’t sell it.<br />
Jump - Sorry if this is naïve but what is a Master of Wine<br />
JM - The Master of Wine is the highest distinction that one can achieve in the wine world. It’s like a PhD for wine and<br />
can take just as long if not longer to attain. It’s because of Christy and Mary that we boast so highly of quality.<br />
We could just sell a wine where we make the most margins but that doesn’t fit our business model. We are<br />
proud that the majority of our business is return clients.<br />
Jump - Do you find it a conflict to review a wine you are trying to sell<br />
JM - That is a great question. No, our reviews are not based on a point scale nor do they mention how great the wine<br />
is or a must have. Our reviews are strictly educational. We tell you what you can expect from the nose of the<br />
wine to the taste, that way you can make an educated decision. After all, you know your tastes better than we<br />
do.<br />
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