aviation media kit.indd - Pegasus Publications Inc.

Relevant, Informative Content
• Comprehensive events calendar
• Historical snapshot – a look back at a key moment in history
• Engaging profiles of key businesses and people within the industry
• Training and safety
• And of course, beautiful and inspiring photographs
Advertising Benefits
Solid Geographical Reach
WCA&A is available throughout Western Canada,
from Eastern Manitoba to Alberta.
Effective, Targeted Distribution
WCA&A reaches the perfect mix of key decision
makers and aviation enthusiasts:
copies mailed to industry association members in
MB, SK & AB
• copies distributed to influential industry people
• copies at airport waiting rooms
• copies for aviation, aerospace and related trade
shows
Affordable Rates
WCA&A’s combination of affordable ad rates and
highly targeted reach equals tremendous value for
advertisers. Placement of your ad on the Manitoba
Aviation Council website further strengthens your
impact, and MAC members receive an additional
discount.
Expanded Coverage
Published by Pegasus Publications in partnership with the Manitoba Aviation Council, this one-of-a-kind, fullcolour
glossy magazine is the most targeted way of reaching people working in or interested in the aviation
and aerospace industries.
Formerly known as Manitoba Aviation and Aerospace, we’ve expanded our content and coverage area,
delivering even greater impact for your advertising dollar. Don’t miss this opportunity to be a part of our
relaunch as Western Canada Aviation and Aerospace!
100th Anniversary of
Powered Flight
February 23rd, 1909 was a
day in Canadian history
which changed our
lives forever. WCA&A
celebrates the heroes of
the past 100 years.
Congratulate the country
Celebrate with us...

Advertising sizes and rates
Size 1 x 1 x Member 2 x 2 x Member
Full Page $2,200 $1,725 $2,000 $1,600
2/3 Page $1,870 $1,500 $1,700 $1,400
1/2 Isl. $1,650 $1,400 $1,500 $1,300
1/2 H $1,375 $1,200 $1,250 $1,100
1/3 S $1,056 $ 690 $ 960 $ 825
1/4 Page $ 875 $ 700 $ 795 $ 650
1/6 Page $ 660 $ 540 $ 600 $ 500
1/8 Page $ 523 $ 405 $ 475 $ 375
Preferred advertising
art formats
Electronic files: InDesign CS, Photoshop, Illustrator, as .tif,
.eps or .pdf (see checklist for electronic files) at 300 dpi
minimum. 150 line creen. Check with production for FTP
information.
Email: art.work@pegasuspublications.net
Negatives, film separations, slides:
Subject to a $50 conversion fee. Makeup charges apply.
Contact your account executive for details.
Photographic service
A limited photographic service is available upon request.
Please make arrangements with your account executive.
Proofs
Check proofs sent on all ads. Corrections only allowed.
Changes subject to charge at $50/hour.
Covers
OBC $2,700 $2,205 $2,500 $2,100
IBC $2,490 $1,995 $2,300 $1,900
IFC $2,490 $1,995 $2,300 $1,900
Size Width x Depth (inches)
Full Page 7.25 x 10
1/2 Isl. 4.79 x 7.50
1/2 Hor. 7.25 x 4.94
1/3 Page 4.79 x 4.94
1/4 Page 4.79 x 3.57
1/6 Page 2.33 x 4.94
1/8 Page 2.33 x 3.56
Trim size 8.125 x 10.75
Live area 7.25 x 10
Bleed size 8.625 x 11.125
Column W 2.33
1/2 H
1/3 V 1/6
1/4 1/3 S