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SOCIAL MEDIA from the MARGINS to the MAINSTREAM<br />

GRAHAMSTOWN SOUTH AFRICA 7 - 8 SEPTEMBER 2<strong>01</strong>4<br />

OPEN SOURCE<br />

9 SEPTEMBER 2<strong>01</strong>4<br />

EDITION 3<br />

COVERING THE HIGHWAY AFRICA CONFERENCE<br />

highwayafrica.com // facebook.com/pages/Highway-Africa // @Highway_Africa // highwayafricaos.wordpress.com<br />

03 10 11 <strong>16</strong><br />

Keynote address by Thabiso Hlongwane Harry Dugmore on health journalism<br />

Songezo Zibi launches new book<br />

FJP students reflect<br />

The seven Fellows hold their trophies and gifts, sponsored by Telkom, in acknowledgment of their long years of service to Highway Africa during the Telkom Awards Ceremony last night. They are from left: Joe Alfers,<br />

Mathatha Tsedu, Cheriff Moumina Sy, Adam Clayton Powell III, Elizabeth Barratt, Jovial Rantao and Amina Frense. Photo: Alexa Sedgwick<br />

New award introduced at<br />

2<strong>01</strong>4 Telkom gala dinner<br />

Rebecca Karlović<br />

This year’s Telkom awards were described<br />

as “deviating from the norm” by master<br />

of ceremonies, Peter Ndovu, as he<br />

introduced a new award for outstanding service<br />

and contribution to Highway Africa.<br />

A total of seven individuals were awarded the<br />

title of Highway Africa Fellow at the beginning<br />

of the ceremony for: “Selfless contribution to<br />

the vision and loyalty to the conference and<br />

behaving as a brand ambassador for Highway<br />

Africa”.<br />

Amina Frense, Elizabeth Barratt, Adam Clayton<br />

Powell III, Jovial Rantao, Cheriff Moumina Sy,<br />

Mathatha Tsedu and Joe Alfers were chosen<br />

by the steering committee as exemplary in<br />

these areas.<br />

The youth of South African journalism were<br />

then given the chance to display what they had<br />

learnt over the Future Journalism Programme<br />

(FJP) course this weekend as they played a<br />

video showing their time spent together. “I’m<br />

worried about my job now,” Ndovu joked as the<br />

FJP students received their certificates from Prof<br />

Larry Strelitz and Prof Anthea Garman, from the<br />

Rhodes University School of Journalism and<br />

Media Studies.<br />

Lize McCourt, Chief Operating Officer for<br />

the Department of Environmental Affairs, took<br />

to the stage and relayed a special message<br />

for journalists, young and old. She encouraged<br />

them to use social media to tackle serious social<br />

issues which affect all of us. McCourt spoke<br />

specifically to the issue of rhino poaching and<br />

how certain campaigns and discussions could be<br />

initiated by everyone in the room by acting as an<br />

online collective.<br />

The ceremony also focused on a particular<br />

project run by the US Embassy in Zimbabwe<br />

that focuses on giving women journalists a<br />

chance to sharpen their skills and work towards<br />

a non-gendered media future. Karren Kelley,<br />

Counsellor for Public Affairs at the US Embassy<br />

in Zimbabwe, was present to award women who<br />

had participated in the programme.<br />

Acting Vice-Chancellor of Rhodes University,<br />

Dr Sizwe Mabizela, proceeded to heartedly thank<br />

the various speakers for attending and giving<br />

the audience pertinent topics to think about. It<br />

was finally time to “party all night” at the Telkom<br />

dinner: something Ndovu promised would come<br />

in celebration of the ceremony and those who<br />

received awards.<br />

A total of seven<br />

individuals were<br />

awarded the<br />

title of Highway<br />

Africa Fellow at<br />

the beginning of<br />

the ceremony for:<br />

“Selfless contribution<br />

to the vision and<br />

loyalty to the<br />

conference and<br />

behaving as a brand<br />

ambassador for<br />

Highway Africa”.


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

Tshwane developed through people<br />

500MB<br />

500MB<br />

additional<br />

data pm<br />

Call 10213 Click telkom.co.za Dial *120*8686# to find a store<br />

500MB<br />

500MB<br />

additional<br />

data pm<br />

City of Tshwane’s Director of Strategy Coordination Thabiso Hlongwane, addresses<br />

delegates on The Communication Challenges of Repositioning and Rebranding of a<br />

City: some questions on Tshwane. Photo: Alexa Sedgwick<br />

Kristen Birch<br />

Thabisa Hlongwane, Director<br />

of Strategy Coordination and<br />

Stakeholder Liaison, began<br />

his address on The Communication<br />

Challenges of Repositioning the<br />

City of Tshwane by stating that the<br />

primary purpose of his appearance<br />

was not his message, but rather<br />

needed the voices of the delegates.<br />

“We’d like to benefit from your<br />

insights,” he said.<br />

“So why 2055” – the question<br />

everyone had been waiting for.<br />

“2055 will be 100 years since the<br />

adoption of the Freedom Charter<br />

which was in 1955 and it will<br />

mark 200 years from establishing<br />

Pretoria as the capital for the<br />

ZuidAfrikaansche Republiek in<br />

1855,” Hlongwane said. “It will be<br />

the city’s 200 th birthday.”<br />

Locating the 2055 vision in<br />

the National Development Plan,<br />

Hlongwane said the government<br />

document was the blueprint for<br />

the development of Tshwane.<br />

“It captures the challenges of<br />

corruption and infrastructure, but<br />

we as a city need to make our<br />

contribution to address the issues,”<br />

he explained.<br />

Hlongwane showed a drawing<br />

that a grade five pupil had made,<br />

which encapsulated the child’s<br />

vision for the city. “We want even<br />

the children to be involved and<br />

these drawings show their insights,”<br />

he said. “The key to this project is<br />

that the people shall govern the city<br />

and we really want the residents to<br />

be partners in this development.”<br />

Social media has been the key<br />

platform for communicating the<br />

city’s plans and ideas. “This has<br />

been the place to conceptualise our<br />

vision locally and cross-country,”<br />

Hlongwane said. The city has made<br />

Wi-Fi freely available in order to<br />

encourage community interaction<br />

regarding development initiatives.<br />

Hlongwane cited the Ebola<br />

outbreak as an example of an<br />

unforeseen issue that cities will<br />

have to bounce back from.<br />

“In 2055, the City of Tshwane<br />

is liveable, resilient and inclusive<br />

where citizens enjoy a high quality<br />

of life, have access to social,<br />

economic and enhanced political<br />

freedoms and where citizens are<br />

partners in the development of the<br />

African Capital City of<br />

Excellence,” he said.<br />

In reference to the eradication<br />

Q&A with Dr Nomalanga Mkhize<br />

of colonial and apartheid symbols,<br />

Tshwane’s reform agenda aims for<br />

“spatial justice, sustainability, quality<br />

and efficiency”. But one of the prime<br />

outcomes of the development is<br />

for the City of Tshwane to become<br />

South Africa’s capital city.<br />

“We are in a situation of split<br />

capital – Cape Town is the host<br />

of legislature, Bloemfontein the<br />

Judiciary capital, and Pretoria<br />

the administrative capital – the<br />

journey of reposition is anchored on<br />

Tshwane being the only capital city,”<br />

Hlongwane said.<br />

The focus then turned over to the<br />

delegates to pose their questions.<br />

One delegate asked Hlongwane<br />

whether this was a vision of the city<br />

or a political vision.<br />

“That is a tough question, but<br />

when the vision was handed to<br />

the opposition parties, they asked<br />

to take a two-hour break to read<br />

through the document, and when<br />

they returned everyone was for<br />

the development,” Hlongwane<br />

said, “People come with their own<br />

political ideas, but that will not<br />

influence rebranding and the vision<br />

will stay the same.”<br />

Nomalanga Mkhize is a Rhodes graduate, holds a Doctorate from the University<br />

of Cape Town (UCT) and currently lectures in the Rhodes University History<br />

department. She is a community education activist and a regular columnist for<br />

Business Day. Open Source spoke to her about her relationship with social media.<br />

Rebecca Karlović<br />

<strong>OS</strong>: What social media do you<br />

use<br />

Mkhize: Twitter.<br />

<strong>OS</strong>: How do you integrate social<br />

media into your work<br />

I use it to connect with other<br />

scholars and writers in order to<br />

share information, ideas, debate<br />

and introduce each other to new<br />

work. I also use it to interact with<br />

people I would otherwise not get to<br />

meet because of distance.<br />

<strong>OS</strong>: What challenges do you face<br />

in terms of relating social media<br />

to your work<br />

Well I don’t really face any<br />

challenges because social media<br />

is not central to my work. I use it<br />

because I want to as a citizen.<br />

<strong>OS</strong>: Why do you think Highway<br />

Africa is important<br />

It brings African journalists<br />

together across geographic,<br />

linguistic, and organisational divides<br />

and focuses on the profession of<br />

journalism and its role in society.<br />

They tend only to raise<br />

awareness depending on which<br />

digital enclave they emanated<br />

from. Look, something like<br />

#paybackthemoney cut across the<br />

enclaves because in that moment it<br />

was on all our televisions and media<br />

reports. #BringBackOurGirls was a<br />

rare moment of global awareness<br />

and unity and I believe it was one<br />

of the few successful campaigns in<br />

terms of putting the kidnapping of<br />

the young women in Nigeria on all<br />

our consciences.<br />

<strong>OS</strong>: How does the fact that most<br />

social media is shared in English<br />

limit non-English speaking<br />

societies in discussions online<br />

It only limits English speakers<br />

because they can have<br />

conversations in one language.<br />

The rest of us who can switch<br />

languages can have different layers<br />

of political discourse. I imagine that<br />

most news media will translate into<br />

their local languages, so anything<br />

that originates in English will<br />

be translated immediately if it is<br />

considered relevant to a region.<br />

Terms and conditions apply and can be viewed at Telkom.co.za. E&OE. Free CLIP & Itemised Billing (email). Offers valid until 20 September 2<strong>01</strong>4 or whiile stocks last. *Send 5 SMSs and get 50 free SMSs for that day.<br />

<strong>OS</strong>: How do you think twitter<br />

campaigns , like #YesAllWomen,<br />

help raise awareness about<br />

important issues<br />

Follow Nomalanga on<br />

Twitter: @NomalangaSA<br />

Dr Nomalanga Mkhize before introducing the book ‘Raising the Bar - Hope and Renewal in South Africa’ by Songezo Zibi.<br />

Photo by Alexa Sedgwick


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4 OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

Social media equals social change<br />

Kristen Birch<br />

Social change ambassador and guru, Racheal<br />

Chengetai Chikadaya, Coordinator of the<br />

Eastern Cape Communication Forum (ECCF)<br />

is living proof that a combination of ambition, active<br />

participation and social media can lead to successful<br />

community development.<br />

Having only been working in the field of<br />

development communication for five years, she has<br />

accomplished much by creating opportunities for<br />

herself, instead of waiting around for them.<br />

“Maybe it’s because I am a middle child or because<br />

of my background, but I have developed a passion to<br />

provide a platform for citizens to share their voices and<br />

discuss ideas,” Chikadaya said.<br />

Originally from Harare, she moved to Port Elizabeth<br />

to complete an undergraduate degree in Media<br />

Communications and Culture at Nelson Mandela<br />

Metropolitan University (NMMU).<br />

“I applied for Masters and my initial focus was in<br />

corporate communications, but I found my love for<br />

development communications when I started working<br />

at an NGO as a fundraising and public relations<br />

coordinator,” Chikadaya said. “I have never gone back<br />

since.”<br />

As a social change activist, Chikadaya has been<br />

involved with various developmental projects over the<br />

years. At the beginning of this year, she began ‘Project<br />

25-for-1’, which raised money for Bongiwe Chuna, a<br />

girl she met at a mentoring programme at NMMU.<br />

Chuna had just matriculated and was unable to<br />

pay for university registration fees. Chikadaya crowd<br />

funded via Facebook and Whatsapp, asking for 25<br />

people to donate R200 to add up to Chuna’s R5000<br />

registration fee.<br />

“Because of my age, I have a lot of friends starting<br />

out new jobs and families that do not have that many<br />

responsibilities just yet, so I thought R200 is not<br />

that much to ask for,” she said. The response was<br />

immediate with friends depositing money into the<br />

account from wherever they were, even a friend from<br />

Korea.<br />

Chuna was able to register and is now studying<br />

towards the same undergraduate degree that<br />

Chikadaya completed.<br />

Chikadaya presented ECCF as a speaker at<br />

yesterday’s panel discussion on “Managing Social<br />

Media: Activating the ‘community’ in community<br />

media”.<br />

“The purpose was to encourage breaking through<br />

the bureaucratic line in our brains and encourage<br />

people to get up and do something when they see a<br />

need,” she said.<br />

Chikadaya is also busy studying towards her PhD<br />

at NMMU, focusing on the field of media and citizen<br />

voices within a participatory paradigm.<br />

She is simultaneously trying to get ECCF on to<br />

the social media scene. “We just got Twitter and a<br />

Facebook page to kick-start this phase of change,”<br />

she said. “Sustainability relies more than you can<br />

assume on visibility.”<br />

If she is able to be as successful in promoting<br />

ECCF initiatives, as she was with ‘Project-25-for-1’,<br />

this organisation is in the greatest of hands.<br />

Racheal Chikadaya speaks to <strong>OS</strong> about developing communities through social<br />

media. Photo: Staff photographer<br />

Election coverage in the digital age<br />

Athina May<br />

Social media has become an<br />

essential tool used across<br />

Africa in recent elections, aiding<br />

transparency and supporting<br />

democratic elections.<br />

SABC Digital director, Izak<br />

Minaar; African Election Project<br />

director, Kwami Ahiabenu II as well<br />

Rachel Sibande and Levi Kabwato<br />

from Malawi Situation Room,<br />

discussed social media strategies<br />

being implemented.<br />

“Youth are not interested in<br />

traditional content and are not brand<br />

loyal anymore,” said Minaar who<br />

spoke about South African election<br />

coverage. He continued, saying<br />

that mobile media access is key to<br />

gaining youth interest in news.<br />

“This has been the first election<br />

[in South Africa] in which the IEC<br />

gave the media access to data,<br />

ranging from registration figures to<br />

results”, said Minaar. He explained<br />

that during elections the SABC<br />

made use of two TV stations, 12<br />

radio stations, as well as an election<br />

app to update citizens on elections.<br />

“Social media accessibility along<br />

with the SABC election app gave<br />

citizens a ‘quick click’ sense of<br />

what’s happening,” said Minaar.<br />

The SABC twitter page gained 1000<br />

new followers every day in the week<br />

before the elections.<br />

Sibande spoke about ICT usage<br />

during the 2<strong>01</strong>4 Malawi elections.<br />

“This was the first time technology<br />

was used to monitor elections<br />

[in Malawi] in real time, making<br />

elections transparent.”<br />

Alongside monitoring systems<br />

put in place at voting stations during<br />

the elections, SMS technology such<br />

as GotToVote, was created for<br />

citizens to register to vote via SMS.<br />

The Ushadi platform was also used<br />

by citizens to report activities at<br />

election booths.<br />

Having received 88 000<br />

observer reports, Sibande<br />

expressed the success of<br />

ICT tools. “Technology has<br />

the ability for us to enhance<br />

trust with citizens, as they<br />

feel that they have their own<br />

voice [through ICT tools]”.<br />

Sibande said that the<br />

media should not ignore the<br />

power mobile phones have in<br />

bridging the digital divide. “We<br />

want to create a system<br />

that will contribute to<br />

democratisation.<br />

One that is<br />

transparent,”<br />

adds Malawi<br />

Situation<br />

Room<br />

manager,<br />

Levi<br />

Kabwato.<br />

Ahiaben<br />

II said<br />

he viewed<br />

social media<br />

as a doubleedged<br />

sword, but<br />

believed that the ability<br />

to use social media to track<br />

and create tangible reports will<br />

create data integrity, and increase<br />

transparency within elections.<br />

The general consensus shared<br />

by the speakers was that the<br />

developing relationship between<br />

election coverage and social media<br />

is essential in gaining citizens’ trust<br />

and fostering greater democratic<br />

involvement.<br />

Clockwise from the keft: Kwami Ahibenu,<br />

Rachel Sibanda, Izak Minaar, Levi<br />

Kabwato, Dumisani Moyo. Photos:<br />

Carol Kagezi


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4 OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

The convergence of practice and the academic<br />

Khanyile Mlotshwa<br />

The convergence between journalistic<br />

practice and academic research was a<br />

hot topic at this year’s Highway Africa<br />

conference. Discussions about convergence<br />

aimed to create richer, more nuanced<br />

dialogue about the state of<br />

the media.<br />

Dr Hayes Mabweazara, who teaches<br />

Journalism Studies at Falmouth University in<br />

the United Kingdom, launched a book, Online<br />

Journalism in Africa: Trends, practices, and<br />

emerging cultures, which he co-edited with<br />

Okoth Mudhai and Jason Whittaker.<br />

He believes that Highway Africa was the<br />

perfect place to launch the book, and chatted<br />

to Open Source about the conference, his<br />

experiences and the future of digital media.<br />

“I have always enjoyed Highway Africa as<br />

a gathering of likeminded people reflecting on<br />

practice,” Mabweazara said.<br />

“One thing I like about this particular<br />

edition of the conference is the inclusion of<br />

the research element, which is what I do for a<br />

living. Even more important is that if you<br />

have such a two tier approach, where<br />

practice and academic work converge,<br />

participants walk away richer. I am talking<br />

about this edition comparing to the past<br />

editions, the last of which I attended was in<br />

2009,”continued Mabweazara.<br />

Mabweazara’s advice to those who are<br />

engaged in the issue of African media and<br />

social media is to recognise the diversity of<br />

the continent. “The first thing that we need to<br />

Dr Hayes Mabweazara, one of the editors of Online journalism in Africa – Trends, Practices & Emerging<br />

Cultures during the launch at Highway Africa, Rhodes University, Grahamstown, 8 September 2<strong>01</strong>4.<br />

Photo: Nina Nel<br />

appreciate is that Africa is complex, it is not<br />

homogenous,” he said.<br />

“It is a continent with nuances and<br />

differences and this affects the way<br />

journalists operate. You can see from the way<br />

presentations at this conference are panning<br />

out. It is clear that South Africa is an island in<br />

the Southern African sub-continent, and the<br />

East Africans are far ahead. It is true for the<br />

whole of Africa that things are happening and<br />

newsrooms are adopting technologies, but, in<br />

each context, these technologies are adopted<br />

in a localised manner,” he continued<br />

In addition to launching the book,<br />

Mabweazara also presented one of his<br />

research papers, discussing the emergence of<br />

social media as an essential tool for modern<br />

journalism, despite resistance from some<br />

media outlets.<br />

“Some organisations even banned<br />

Facebook in their newsrooms and journalists<br />

avoided being seen on it (Facebook) as well,”<br />

he said.<br />

“However during one of my research<br />

It is true for the whole<br />

of Africa that things<br />

are happening and<br />

newsrooms are adopting<br />

technologies, but, in<br />

each context, these<br />

technologies are adopted<br />

in a localised manner<br />

- Dr Hayes Mabweazara<br />

stints in Zimbabwe, one editor told me that<br />

nowadays before they employ a journalist<br />

they ensure that they are on Twitter or<br />

Facebook,” he shared.<br />

According to Mabweazara, although<br />

social media raised a number of normative<br />

dilemmas for the media, journalists are<br />

reaping the benefits which come with using it<br />

to source, produce and disseminate content.<br />

Mabweazara’s research interests lie in the<br />

field of new media and journalism practice<br />

in Africa and the wider global South. He is<br />

no way a novice to this field of study, having<br />

been published in a number of international<br />

journals and worked as an editor for books on<br />

the subject.<br />

In addition to his position at Falmouth<br />

University, Mabweazara serves on the<br />

editorial board of Digital Journalism, an<br />

international peer-reviewed journal published<br />

by Routledge, and is the Book Reviews Editor<br />

for Ecquid Novi: African Journalism Studies,<br />

a peer-reviewed journal co-published by<br />

Routledge and UNISA Press.<br />

Over 400 journalists, teachers and media professionals flew, drove and walked to Rhodes University for the 18th<br />

Highway Africa Conference. Some delegates and speakers are from Rhodes University itself while others are<br />

from all corners of the world. Open Source provided a map of delegates and where they fit around the world.<br />

United States<br />

United Kingdom<br />

Netherlands<br />

Germany<br />

Czech Republic<br />

Tunisia<br />

Pakistan<br />

Senegal<br />

Gambia<br />

Sierra Leone<br />

Liberia<br />

Ghana<br />

Mali<br />

Burkina Faso<br />

Cameroon<br />

Togo<br />

Nigeria<br />

Uganda<br />

Chad<br />

Sudan<br />

Ethiopia<br />

Somalia<br />

Kenya<br />

Malaysia<br />

Illustration: Madien van der Merwe<br />

Zambia<br />

Namibia<br />

Botswana<br />

Burundi<br />

Tanzania<br />

Malawi<br />

Mozambique<br />

Zimbabwe (38)<br />

Swaziland<br />

South Africa (263)<br />

1-5 6-10 11-15 <strong>16</strong>-20 Other<br />

New Zealand


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

HIGHWAY<br />

Athina May<br />

The stereotypical image of a<br />

journalist carrying a satchel and<br />

wearing their worries on their<br />

skin was contested by the stylish<br />

appearances made by many<br />

delegates at the Highway Africa<br />

conference this weekend<br />

Draped in beautiful, bold<br />

fabrics, the Highway Africa<br />

apparel reflected a combination<br />

of western fashion and with<br />

trendy African ware. Different<br />

national identities were distinctly<br />

recognisable through the clothing<br />

of individuals.<br />

“When you meet Africans in<br />

one room, you represent your<br />

country and exchange knowledge<br />

in general,” said Director for<br />

Asamana, Filomena Silva from<br />

the Cape Verde Islands. Dressed<br />

in white and black vertical and<br />

horizontal stripes, coupled with a<br />

nude bag and Mary Jane heels,<br />

Silva exuded elegance.<br />

Demanding attention in<br />

Fuchsia pink, senior reporter for<br />

the Swaziland Observer, Winile<br />

Mavuso’s outfit was a lustrous<br />

combination of geometric print<br />

and colour. “I’m in Africa, I have<br />

to look like an African,” said<br />

Mavuso.<br />

Male delegates also<br />

showcased their style by<br />

combining formal items like<br />

cords and square tipped shoes,<br />

with African inspired shirts and<br />

Kaftans. Wearing a black and<br />

orange printed kaftan and pants,<br />

complimented by a dark wood<br />

Ankh neck piece, FJP student<br />

Thembani Onceya stood out.<br />

“Most fashion is modern and<br />

Western,” said Onceya. “I need<br />

to take them back, with all eyes<br />

on me.”<br />

According to President of the<br />

International Institute for ICT<br />

Jounalism, Kwami Ahiabenu<br />

II, who sported a kaftan over<br />

his business suit, dressing<br />

appropriately for different<br />

occasions is the key to effortless<br />

style.<br />

“Your attire changes<br />

depending on the audience<br />

you’re dealing with,” he<br />

explained.<br />

Trends spotted at the<br />

conference could’ve rivalled the<br />

likes of the J&B Met, however,<br />

fashion at the ‘Highway’<br />

remained uniquely African.<br />

Pictured here is a selection<br />

of our Highway Africa fashion<br />

favourites.<br />

Top left: Tina Hsu<br />

Top right: Tamani Chithambo<br />

Middle-right: Alexa Sedgwick<br />

Bottom-left: Tamani Chithambo<br />

Bottom-left: Alexa Sedgwick<br />

Participants in this year’s Future Journalist Programme (FJP) can now<br />

let their hair down. The 20 students were commended with certificates<br />

of completion during the Telkom Awards dinner at the 1820 Settlers’<br />

Monument last night. Each year, the FJP brings together at least 20<br />

second year students from about six South African universities who<br />

spend at least five days in Grahamstown during the Autumn, Winter<br />

and Spring schools; and has become one of the most successful<br />

programmes at Highway Africa.<br />

Tope Adebola<br />

With the goal of looking closer at social media<br />

and its use in Africa, the panel discussion<br />

“Beyond the hype”, was opened by the Policy<br />

Officer for Freedom of Expression and the Press<br />

at the German Federal Ministry for Economic<br />

Cooperation and Development, Dr Alexander<br />

Görsdorf.<br />

Görsdorf stressed the vital role that access<br />

to information plays in development; particularly<br />

humane and sustainable development.<br />

Chaired by Christopher Springate, an<br />

employee at Deutsche Welle’s (DW) media<br />

development and training organization, DW<br />

Akademie, the conversation was incredibly<br />

interactive with lots of great examples of actual<br />

media usage in Africa.<br />

Springate expressed a desire to move away<br />

from a formal panel discussion and to lean<br />

towards “an open stage,” like an open mic<br />

event with plenty of input from the audience. He<br />

OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

Thumbs up for Nigeria<br />

Nina Nel<br />

Yemi Adamolekun the<br />

Executive Director of<br />

Enough is Enough Nigeria,<br />

which uses technology to build a<br />

culture of good governance and<br />

public responsibility.<br />

“For those of you who are online<br />

and who do have the information,<br />

teach others. Think of yourselves<br />

as a thumb, easily able to touch<br />

your other fingers,” Adamolekun<br />

explains. She stated that this will<br />

ensure that users have access to<br />

correct information to make the<br />

most informed decision they can.<br />

Adamolekun explained that<br />

Enough is Enough Nigeria draws<br />

on the help of Nigerian celebrities<br />

such as the popular 2Face as well<br />

as social media platforms. This was<br />

used to encourage the public to vote<br />

during the 2<strong>01</strong>1 election and will be<br />

used again in the upcoming 2<strong>01</strong>5<br />

elections.<br />

She pointed out that politicians<br />

engage through social media<br />

for three main purposes: public<br />

relations, dissemination of<br />

information and for responding to<br />

questions or claims on social media.<br />

The most active corporates in social<br />

media are banks such as GT Bank,<br />

asked the attendees for examples of how social<br />

media has opened up new audiences for African<br />

media, or how social media has opened up<br />

African media to a new audience.<br />

Görsdorf got things started with two<br />

examples, the first set in Uganda where texting,<br />

journalistic skills, and public advocacy are used<br />

to give voice to the youth. This allows them to<br />

talk about issues that interest them in particular.<br />

He gave another example of youth in the<br />

suburbs of Pretoria who enhance safety in their<br />

community via social media.<br />

An audience member informed the crowd that<br />

in Zambia, Facebook is being used to broaden<br />

the reach of radio stations.<br />

Panellist Nigel Mugamu, founder of start-up<br />

media company 263Chat, said “I met my wife<br />

on Twitter,” which got many laughs. On a more<br />

formal note, he admits he met Joe Ruzvidzo on<br />

Twitter, who designed the 263Chat logo.<br />

Also on the panel was Head of TV Production<br />

at Kenya’s Citizen TV, Latifah Ngunjiri, who<br />

which allows clients to open a bank<br />

account via Facebook.<br />

“Social media is forcing<br />

governments to communicate<br />

differently, it allows people to talk<br />

back,” says Adamolekun.<br />

Adamolekun also discussed<br />

social media advocacy initiatives<br />

such as the #BringBackOurGirls<br />

campaign. Considering the gravity<br />

of the crime, and the government’s<br />

ensuing silence at the World<br />

Economic Forum, individual citizens<br />

were intent on ensuring that the<br />

campaign went viral. This illustrated<br />

the rallying power of social media<br />

for activism.<br />

Yemi Adamolekun, Executive Director of Enough is Enough Nigeria, discuss her observations of social media in Nigeria at<br />

Highway Africa yesterday. Photo: Nina Nel<br />

Photo: Alexa Sedgwick<br />

observed that things have changed substantially<br />

in her country.<br />

“You can tweet the Inspector of Police now,<br />

you can tweet the President,” she asserted.<br />

In terms of social media penetration into<br />

rural areas, Mugamu stated that not all relevant<br />

and change-inducing conversations take place<br />

online. “It’s important to have offline discussions<br />

as well,” he said.<br />

Ngunjiri agreed, explaining that “Kenyans are<br />

very ‘with it’ when it comes to texting”, they are<br />

not necessarily all about super sophisticated<br />

technologies.<br />

The discussion was somewhat hampered<br />

by logistical issues which cannot be blamed<br />

on anyone in particular, and contributions from<br />

Lawrence Too-Okema and Grace Natabaalo<br />

were a little rushed over. Had everything been<br />

running on schedule, certainly the audience as<br />

a whole would have enjoyed much more what<br />

these two influential professionals had to share.


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

Health journalism needs a revamp<br />

Rebecca Karlović<br />

Back in 2<strong>01</strong>1, Columbia<br />

Journalism Review’s Karen<br />

Rothmyer wrote a critical<br />

article highlighting the misinformed<br />

way in which the media covers<br />

African stories.<br />

This phenomenon, often spoken<br />

about as “parachute journalism”,<br />

requires change from journalists,<br />

in order to start portraying Africa<br />

in ways that are not governed by<br />

Western ideas of the ‘Other’.<br />

Health journalism is unfortunately<br />

an area of media that has fallen into<br />

this trap with HIV/AIDS being the<br />

prominent disease associated with<br />

African societies.<br />

Professor Harry Dugmore, who<br />

heads the Discovery Centre for<br />

Health Journalism at Rhodes and<br />

prolific journalist, Mandi Smallhorne<br />

held a workshop yesterday where<br />

they discussed the importance of<br />

nuanced reporting on health and<br />

science in Africa.<br />

Discussing the challenges<br />

regarding language and accessibility<br />

within these spheres, Dugmore<br />

and Smallhorne spoke about noncommunicable<br />

diseases becoming<br />

an increasing problem in Africa.<br />

Non-communicable diseases are<br />

health problems that are related<br />

particularly to an individual’s lifestyle<br />

and stem from things such as;<br />

frequent tobacco use, bad eating<br />

habits, excessive drinking and<br />

environmental influence.<br />

“The important thing for us<br />

as health journalists is to give<br />

information that isn’t patronising,”<br />

said Dugmore. “We are dealing with<br />

these issues globally… poverty is<br />

an issue and so is climate change<br />

but we need to work together to<br />

figure them out.”<br />

Because of the poor coverage<br />

of diseases such as HIV/AIDS in<br />

the past, there is a certain element<br />

of desensitisation prevalent among<br />

audiences.<br />

Dugmore describes this as a<br />

“fatigue” and acknowledges that it is<br />

a challenge that journalists do face<br />

across a wide range of topics.<br />

“What we do know is that there<br />

are more than a thousand new<br />

infections of HIV every day,” he<br />

explained. “You can’t say people<br />

know enough with those figures. It’s<br />

just lazy to say people are tired of<br />

reading about it.”<br />

Dugmore also admits that health<br />

is difficult to report on because of<br />

its gendered nature. The health<br />

sector is still largely governed by<br />

men and stigmas surround the “unmasculine”<br />

act of seeking medical<br />

attention to this day.<br />

“Women”, he said, frequent<br />

healthcare facilities more often, due<br />

to the need to, for the processes<br />

relating to childbearing.<br />

“We need to be savvy about<br />

it,” he says about the challenge of<br />

reporting on health.<br />

The solution, Dugmore argues,<br />

lies in journalists doing their<br />

research thoroughly and finding new<br />

angles when reporting on diseases.<br />

He argued that journalists should<br />

continue to cover the issue of HIV<br />

and AIDS in particular, but sway far<br />

from the misinformed way of doing<br />

so in the past.<br />

Harry Dugmore poses for a portrait during the tea break between panel discussions<br />

in Eden Grove on the first day of the Highway Africa conference. Dugmore is the<br />

Director of the Discovery Centre for Health Journalism at Rhodes University and held<br />

an afternoon workshop on Science Communication and Health Journalism in Africa.<br />

Photo: Alexa Sedgwick<br />

Adam Clayton. Hannah Thinyane and Steve Kromberg presenting the variety of ways mobile technologies are used to improve citizen participation in media. Photos: Carol Kagezi<br />

The future is mobile, whichever way you cut it<br />

Tope Adebola<br />

Chaired by Prof Lorenzo<br />

Dalvit of Rhodes University,<br />

the colloquium on mobile<br />

communication, media and services<br />

workshop on Monday 8 September,<br />

was so popular that the layout<br />

of the room had to be changed to<br />

accommodate the eager<br />

extra bodies.<br />

“The venue was very full,<br />

which was encouraging and a bit<br />

challenging,” said speaker Steve<br />

Kromberg, a strategy consultant and<br />

project manager who specialises in<br />

online, social and mobile media.<br />

Dalvit, who is the MTN Chair of<br />

Media and Mobile Communication in<br />

the School of Journalism and Media<br />

Studies, jokingly recommended “a<br />

more boring topic or less interesting<br />

speakers” for the next colloquium.<br />

The collaborative workshop<br />

featured speakers with interests<br />

in new media strategies spanning<br />

three countries – New Zealand,<br />

South Africa, and the United States.<br />

Laurent Antonczak had a<br />

motivating presentation on his work<br />

with Maori youth in New Zealand.<br />

The audience was treated to<br />

YouTube clips detailing Antonczak’s<br />

involvement in the Hono Project and<br />

mobile filmmaking workshops in the<br />

Cook Islands.<br />

Grahamstonians are already<br />

familiar with water-related<br />

issues, so it was great to see<br />

Rhodes University’s Computer<br />

Science Associate Professor,<br />

Hanna Thinyane speaking about<br />

MobiSAM. The service delivery<br />

monitoring application is part<br />

of a multidisciplinary research<br />

project investigating the use of<br />

mobile phones to increase citizen<br />

participation in local government.<br />

Thinyane’s presentation was<br />

old hash for us locals, but after<br />

the workshop she updated Open<br />

Source about recent developments<br />

around MobiSAM. “We’ve had<br />

meetings with MBB Consulting<br />

Engineers Inc. and Amatola<br />

Waters, and MBB wants access<br />

to the reports we give to Makana<br />

Municipality,” Thinyane said.<br />

MBB invited a representative<br />

from the Department of Technical<br />

Infrastructure to discuss how the<br />

information could be integrated into<br />

the existing workflow.<br />

“The rep was supposed to get<br />

back to us, but we’ve been waiting<br />

six weeks with no word from them,”<br />

Thinyane said.<br />

However, two weeks ago the<br />

MobiSAM team got a call from new<br />

Makana acting municipal manager,<br />

Themba Mnguni, who had heard<br />

about MobiSAM and was excited<br />

about the app. “He wanted to<br />

find ways to make sure the pilot<br />

programme works, so we too can<br />

give a report-back to our funders,”<br />

Thinyane explained.<br />

The MobiSAM team is currently<br />

waiting for the council to pass a<br />

resolution on the programme so<br />

that regardless who the new<br />

municipal manager is, the pilot will<br />

still happen.<br />

Kromberg, who Dalvit introduced<br />

as “the big bonus moment of our<br />

colloquium”, shed light on a project<br />

called KeiskammahoekNOW.<br />

“My personal involvement in<br />

Keiskammahoek is as overall<br />

project manager alongside Lorenzo,<br />

we’ve been working very closely<br />

together,” Kromberg said.<br />

The project is meant to help<br />

the residents in the rural town<br />

of Keiskammahoek to share<br />

information more productively<br />

across their town.<br />

“One of the challenges with<br />

projects like this is having a strong<br />

community partner so that you’re<br />

not coming in from the top with<br />

ideas that don’t have real roots in<br />

the community,” Kromberg said.<br />

“This project was more a case of<br />

us responding to a request, than<br />

us deciding to carry out an initiative<br />

somewhere.”<br />

Taking us to a potentially creepy<br />

future via satellite images of the<br />

University of Southern California<br />

campus, Adam Clayton Powell III’s<br />

presentation hushed the audience.<br />

Most people were intrigued<br />

by the electrical engineer-turned<br />

journalist’s rich visual demonstration<br />

about surveillance and city planning<br />

technologies.<br />

It included elements like ‘glovebased<br />

user interface’ which are<br />

reminiscent of scenes from ‘Minority<br />

Report’, a film Clayton Powell III did<br />

not hesitate to cite as a potential<br />

source of inspiration for the National<br />

Science Foundation’s Research<br />

Centre’s work.<br />

“Borders melt as a result of digital technology”<br />

Chairperson Michelle Atagana leading the panel discussion on identity politics with panellists Fungai Machirori, Nanjira Sambuli, Dr Nomalanga Mkhize and Eduardo Avila at Highway Africa 2<strong>01</strong>4, Rhodes University,<br />

Grahamstown, 8 September 2<strong>01</strong>4. Photo: Nina Nel<br />

“Men tweet, women pin and everybody Facebooks”<br />

By Youlendree Appasamy<br />

In the last 10 years, voices from the fringes of<br />

society – those sectors of society left out by<br />

mainstream media - have been taking centre<br />

stage in public discourses online.<br />

In Africa particularly, events such as the<br />

Westgate Mall shooting in Kenya and the<br />

Boko Haram kidnappings in Nigeria, have<br />

shown the power of social media in spreading<br />

words like wildfire.<br />

But where are we in terms of democratising<br />

social media How does social media impact<br />

the individual, on the most personal level<br />

Attempts to answer these questions were<br />

made by Fungai Machirori, Eduardo Avila,<br />

Nanjira Sambuli and Dr Nomalanga Mkhize<br />

at the discussion, “Identity politics and the<br />

rise of individual voices” held yesterday. The<br />

discussion was chaired by social media whizz<br />

Michelle Atagana.<br />

Mkhize and Machirori raised salient points<br />

about how the ‘triteness of knowing’ affects<br />

individuals interacting on social media. As<br />

social media consumers and producers,<br />

individuals often find themselves making false<br />

claims, with few checks and balances online.<br />

“The birth of the opinionista”, as Mkhize puts<br />

it, has partly led to knowledge not being<br />

filtered and an erosion of verifiable, quality<br />

knowledge online.<br />

‘Algorithmic censorship’ which is the<br />

tailoring of news and online information to<br />

suit what individuals like seeing from people<br />

they ‘like’ on social media platforms such<br />

as Facebook can be dangerous. Different<br />

segments of society are using social media<br />

differently as a result, “what and who we<br />

know, depends on which social media<br />

platform we work on,” said Machirori.<br />

“Do we look at how the individual shapes<br />

a collective In fact, can you remove the<br />

individual from the collective”<br />

Tackling the topic from different<br />

perspectives, the panellists and chair reached<br />

the same conclusion – that audience research<br />

needs to be done on social media users and<br />

the analytics and data need to be further<br />

researched to understand the effects of social<br />

media usage (on various platforms) on an<br />

intrapersonal level.<br />

As social media<br />

consumers<br />

and producers,<br />

individuals often<br />

find themselves<br />

making false<br />

claims, with<br />

few checks and<br />

balances online<br />

Youlendree Appasamy<br />

Songezo Zibi has a certain bravado about him.<br />

Not a swagger, per se, but a surety in his<br />

words and actions. His new book, Raising<br />

the Bar – Hope and Renewal in South Africa,<br />

was launched on Sunday night to high levels<br />

of public expectation and scrutiny.<br />

Zibi is confident that those “with a deep<br />

love and concern for our country” will find the<br />

book enthralling. However, he cautions<br />

readers that not all walks of life<br />

will find the work accessible<br />

due to the technical nature<br />

of the discussions and<br />

arguments he presents.<br />

He credits his<br />

involvement in the<br />

Midrand Group, a<br />

handful of public<br />

intellectuals, as a<br />

valuable space to<br />

spar with other likeminded<br />

individuals<br />

on pressing South<br />

African issues. This<br />

assisted his ability<br />

to tackle topics<br />

head on. “The<br />

Midrand Group<br />

facilitated a lot<br />

of reading and<br />

debating. It is<br />

important to<br />

Business Day Live Editor, Songeza Zibi speaks about his new book, Raising the<br />

Bar. Photo: Tamani Chitambo<br />

crystallise arguments in your head,” said Zibi.<br />

These arguments have taken form in Zibi’s<br />

new book but the ideas have been a long time<br />

coming. The first draft of the book was stolen<br />

and the second version took 18 months to write.<br />

Altogether, the process took around three years.<br />

Picador Africa took on publishing when Zibi<br />

started the process of the second draft of Raising<br />

the Bar.<br />

Undeterred, the book took shape more easily<br />

the second time around as Zibi felt surer of the<br />

structure and the writing process. The book is<br />

centred on stand-alone essays with a “golden<br />

thread” running through them.<br />

The commonality that Zibi highlights is his<br />

attempt to “reconstruct South Africa’s broken<br />

society”. Each chapter deals with a specific<br />

topic and this is twinned with an analysis of<br />

the problem and suggestions from a fresh<br />

perspective.<br />

As the newly appointed editor of Business Day<br />

Live, Zibi is familiar with ideas of convergence<br />

and the importance of social media as another<br />

vehicle for disseminating news. He was invited<br />

to launch his book at Highway Africa 2<strong>01</strong>4, but<br />

besides this involvement, urges potential readers<br />

to get a digital copy of the Raising the Bar. “Get<br />

access to the Kindle version […] you can make<br />

notes on it and it has longevity.”<br />

Zibi is a prolific and proficient user of social<br />

media with a staggering 15 100 followers on<br />

Twitter. Facebook, Twitter, Google + are his<br />

social media poisons of choice.<br />

“Google + is great because it gives choices<br />

that aren’t available on Twitter – such as the<br />

mute button. With Google + you get to choose<br />

who’s in your circle – you can control who you<br />

want and who you don’t. This keeps all the<br />

information relevant and Google + Flipboard is<br />

especially useful,” said Zibi.<br />

“Highway Africa is useful and important in the<br />

same way Google + is. Highway Africa gives one<br />

the opportunity to listen to and see what other<br />

people are doing. You can choose your circles.”<br />

On a professional level, Zibi relies on Twitter<br />

and Facebook to get Business Day Live trending<br />

amongst audiences. “Business Day Live has<br />

stopped all lamp-post advertising and online is<br />

essential…people see the front page and some<br />

stories on Twitter or Facebook first,” he said.<br />

Although social media is useful in<br />

understanding what media to put on which<br />

platform, the main question remains: who actually<br />

uses social media<br />

“Followers on the Business Day Live Twitter<br />

account doesn’t mean the information is getting<br />

to the right people,” said Zibi.<br />

He believes that people need to verify the<br />

quality of the information on social media usage.<br />

“[At the moment] it is a bit of a calculated guess,”<br />

he said.<br />

Social media should ultimately be seen as<br />

a vehicle for information, as another way of<br />

disseminating information. “News is a commodity<br />

and must centre on the environment of the<br />

reader…don’t be arrogant,” Zibi said. Media<br />

producers can no longer dictate the content to<br />

media receivers as social media interactivity<br />

and usage becomes part of larger media<br />

consumption patterns.<br />

There is a lot more to look forward to from this<br />

public intellectual and avid social media user.<br />

“I have lots more books in the pipeline,” he<br />

said, “I didn’t focus too much on the economy in<br />

this book and the next book I write will deal with<br />

the economy solely.”


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

Digital literacy key ingredient to<br />

improved security and privacy<br />

TSHWANE - A CAPITAL CITY OF EXCELLENCE<br />

Tshwane is the single largest metropolitan municipality in South<br />

Africa, covering an area of 6 368 km². It has 105 wards, 210 councillors<br />

and more than 2,9 million residents, and is divided into seven<br />

regions. Tshwane is the third largest city in the world in terms of land<br />

mass, after New York and Tokyo/Yokohama.<br />

As the capital of South Africa, Tshwane provides accommodation to<br />

more than 100 embassies, trade delegations, consulates and<br />

non-government organisations and hosts most foreign representatives<br />

in one city, after Washington DC. This gives it a cosmopolitan<br />

flavour.<br />

Tope Adebola<br />

Knowledge is power, and nowhere was this more<br />

evident than at the panel discussion yesterday which<br />

was entitled “Privacy, safety and security in cyberspace:<br />

implications for freedom of expression”.<br />

Chaired by Country Director for Internews Kenya,<br />

Ida Jooste, the conversation featured erudite speakers<br />

who emphasised in various ways the necessity and<br />

importance of digital literacy in the modern age.<br />

Head of Programmes at Media Monitoring Africa,<br />

Wellington Radu kicked off the talk by explaining what<br />

happens when the importance of digital information<br />

literacy is underestimated. “Those who cannot access<br />

the internet have to really sell themselves in order to<br />

gain cheaper access, and in doing so they’re ceding<br />

their rights to various big companies like Facebook,”<br />

said Radu agreed.<br />

Radu, who also has interests in ICTs, Governance<br />

and Sustainability, observed that “in the African context,<br />

to ensure everyone gets a piece of the pie, we need<br />

access that is cheap, fast and for all.”<br />

He doesn’t believe access is the only solution, and<br />

as previously mentioned, people need to be educated<br />

about digital technologies. “We should talk to people<br />

about what it means when they put their photos up on<br />

Facebook, and about what Facebook does with these<br />

photos,” Radu explained.<br />

He went on to add that without this kind of education,<br />

the existing digital divide will be further entrenched. “We<br />

run the risk of the ‘dark forces’ using the internet for the<br />

wrong reasons,” he explained.<br />

Manager for Research, Policy, and Advocacy<br />

at the Film and Publications Board of South Africa<br />

(FPB), Abongile Vanda echoed Radu’s sentiments<br />

by recommending multidisciplinary relationships and<br />

increased digital literacy as solutions to contentious<br />

issues like the publication of online child pornography.<br />

The role of the FPB is largely the regulation of media<br />

content, publications, games, and films distributed in<br />

cinemas and DVD rental places.<br />

“The online environment has been a bit of a<br />

headache for the FPB because in terms of legislation,<br />

publication now includes online content,” said Vanda.<br />

The FPB is the only media organization which has<br />

a hotline in Africa. “People can call in to report child<br />

pornography images seen online. Also we have global<br />

connections, so if the website is not in South Africa, the<br />

content can still be taken down in the country that hosts<br />

the site,” Vanda explained.<br />

Vanda discussed different kinds of online abuse,<br />

including ‘sextortionism’. “I put this in at the last minute.<br />

It’s usually done amongst young children – ‘if I have a<br />

naked picture of you, I’ll put it on the internet unless you<br />

give me x, y, z,” Vanda said, laughing mirthlessly.<br />

On a more macro scale, Sue Valentine, Africa<br />

Program Coordinator for the Committee to Protect<br />

Journalists (CPJ), showed the audience why literacy in<br />

the form of security is particularly important.<br />

Valentine exemplified her points with a visual of the<br />

National Security Agency’s data centre in Bluffdale,<br />

Utah, which happens to be the biggest data reservoir<br />

in the United States. “At this centre, they can crack and<br />

retain interactions from people nationally and globally,”<br />

Valentine said. “We are being watched, you are being<br />

watched.”<br />

A campaign that the CPJ is currently involved<br />

in is called the Right to Report in the Digital Age<br />

(#RightToReport). “The idea is to challenge the<br />

US government in particular because the Obama<br />

administration has been the most aggressive when<br />

it comes to surveillance and spying on people,” she<br />

explained.<br />

Also viewing security and privacy issues from<br />

this macro perspective was Edetaen Ojo, Executive<br />

Director of Media Rights Agenda in Lagos. Ojo is deeply<br />

passionate about human rights issues and generously<br />

shared the African Declaration of Internet Rights and<br />

Freedoms with the audience, the second time the<br />

declaration has gone public since it was completed.<br />

Ojo explained the rationale behind the declaration<br />

as a need to get away from the blanket application of<br />

foreign policies around the internet. “Unfortunately,<br />

when it comes to these policies, [African] political<br />

leaders appear to be replicating very bad practices<br />

from around the world, often disregarding context and<br />

environmental factors,” he shared.<br />

The declaration was launched last week in Istanbul,<br />

and is proposed for a full launch in the first quarter of<br />

2<strong>01</strong>5.<br />

The full declaration can be accessed from<br />

www.africaninternetrights.org.<br />

Top to bottom: Abongile Vanda, Susan Valentine, Edetaen Ojo, Ida Jooste.<br />

Photos: Carol Kagezi<br />

Tshwane is a progressive city that harmoniously blends its African<br />

roots with European traditions. An interesting blend of neoclassic,<br />

Victorian-colonial, modern and African architectural features gives<br />

Tshwane a cosmopolitan character. The city is indeed a meeting<br />

place of many cultures. Many historic buildings, monuments and<br />

museums tell the story of a colourful and often turbulent past.<br />

Tshwane is named after Chief Tshwane, who settled here with his<br />

followers in the mid-1700s. Early African inhabitants of the area also<br />

referred to the area as Tshwane.<br />

Tshwane has a diverse and rich natural, historical and cultural heritage.<br />

Its warm and pleasant climate makes it an ideal tourist destination<br />

all year round. It is also a leader in the fields of manufacturing,<br />

technology, electronics, defence design and construction.<br />

Besides being regarded as the knowledge centre of South Africa due<br />

to its impressive concentration of academic, research, technology<br />

and scientific institutions, the city is developing into a sports mecca<br />

owing to its extensive sports infrastructure and moderate climate.<br />

The City of Tshwane is renowned for its natural habitat that spirals<br />

through its suburbs and intertwines its various city regions to form an<br />

ecological hub where residents and visitors can enjoy open spaces<br />

and abundant wildlife.<br />

Tshwane is the only city in the world with a Big Five game reserve<br />

within its boundaries. The Dinokeng Game Reserve was established<br />

as part of the Gauteng Provincial Government’s investment initiative<br />

and is located about 60 minutes' drive north-east of Johannesburg<br />

and 30 minutes from Pretoria.<br />

Highway Africa: good, bad<br />

and the thought-provoking<br />

All things come to an end, and the 18th<br />

Annual Highway Africa conference is no<br />

different. As the delegates and speakers<br />

packed up their bags and headed out<br />

of Grahamstown Open Source got their<br />

thoughts on Highway Africa: the good,<br />

the bad and the thought-provoking.<br />

Words and photographs by Joni Lindes<br />

Grace Natabaalo<br />

Delegate<br />

Uganda<br />

African Centre for Media Excellence<br />

“It has been great. I have met a lot of interesting people. I have<br />

exchanged with people related to media and have made social<br />

media contacts that might come in handy in the future. I think Dan<br />

Gillmor’s speech made me think how media is going. We cannot<br />

keep ignoring social media.”<br />

Ismael Mussa<br />

Delegate<br />

Mozambique<br />

Edward Monran University<br />

“It was a good year this year.<br />

Social media is important and<br />

the mobile media workshop was<br />

very informative.”<br />

Adam Clayton Powell III<br />

Speaker<br />

Washington DC, United States<br />

University of Southern<br />

California.<br />

“This is my 15th Highway Africa<br />

Conference. I have so far only<br />

missed one. Few people outside<br />

Africa understand that Africa<br />

has an extraordinary role in<br />

digital media. The population is<br />

increasing. Nigeria, for example,<br />

has more people than America.<br />

It can reorder the economic<br />

and political world. We can only<br />

begin to imagine.”<br />

Linda Kibombo<br />

Delegate<br />

Uganda<br />

NTV Uganda<br />

“Just the fact that social media<br />

is such a powerful tool for<br />

communication was a highlight<br />

for me. The sessions were<br />

very informative. The only<br />

negative thing was that I would<br />

have liked to hear some of<br />

panellists speak, instead of just<br />

answering questions.”


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

Q&A with Belinda Shange<br />

MetropolitanRepublic/11919/E<br />

We’re leading the way to the<br />

digital New World.<br />

One person, home, school, community and country at a time.<br />

We’ve welcomed over 200 million citizens of the world to our growing network. In the process we’ve<br />

become not just the largest mobile operator across Africa and the Middle East, but also the largest single<br />

employer on the African continent. It’s a New World of possibility, optimism and opportunity – a world<br />

where mobile digital technology is transforming lives. It’s what we do every day. And we’re only<br />

getting started. Log on to www.mtnnewworld.com<br />

Welcome to the New World.<br />

MTN South Africa<br />

@MTNza<br />

One of the panellists from the Upstart Programme, Belinda Shange, speaks during the panel discussion on youth, journalism and the media, ‘Catch Them Young’ on the last day of the Highway Africa conference.<br />

Photo: Alexa Sedgwick<br />

Four months ago, Shange, originally from Ulundi in KwaZulu Natal, was<br />

appointed as the new Programme Manager of Upstart, a literacy development<br />

programme in Grahamstown.<br />

Youlendree Appasamy<br />

<strong>OS</strong>: Which social media platforms<br />

do you use<br />

Shange: I use Tumblr, Facebook<br />

and Twitter, although I don’t use<br />

Twitter that much.<br />

<strong>OS</strong>: How do you integrate these<br />

social media platforms in your<br />

work<br />

Because I work with young<br />

people, the youth, they are always<br />

on social media. To send reminders<br />

and tell them about events, I usually<br />

use Facebook. Facebook is very<br />

important to me in that way. Also,<br />

now I can see who has seen the<br />

By Youlendree Appasamy<br />

The connections made with others at<br />

Highway Africa can be carried forward for the<br />

rest of one’s life – at least - a sentiment held<br />

by Nqobile Sibisi, the programme manager<br />

for the African News Innovation Challenge<br />

(ANIC) and the African Media Initiative Digital<br />

Innovation Programme in Kenya.<br />

Sibisi was speaking at a panel discussion,<br />

held yesterday focusing on youth, journalism<br />

and media that featured students from the<br />

Future Journalists’ Programme (FJP) and<br />

Upstart, a local literacy initiative.<br />

The plenary session discussed the<br />

issue of youth voices and how they are<br />

marginalised in the mainstream media.<br />

Sibisi said the media elites including<br />

educators and editors were not engaged with<br />

the youth.<br />

things on Facebook, so I know who<br />

knows what’s happening.<br />

<strong>OS</strong>: What challenges do you face<br />

in terms of relating social media<br />

to the work you do<br />

Not everybody has access to<br />

social media, not all of the kids<br />

even have phones and sometimes<br />

they need to use their parent’s<br />

phones to remain in contact. We<br />

do have to use traditional modes of<br />

communication and it may seem like<br />

everybody is on social media, but<br />

we have to be realistic. There are<br />

those who don’t have access and<br />

sometimes I will need to tell team<br />

[or class] captains, teachers and<br />

“It is critical to know how they (the youth)<br />

are thinking about themselves in the greater<br />

media landscape,” Sibisi continued.<br />

She stressed that disruptive learning is the<br />

future of teaching journalism courses.<br />

“We need to fill the current gaps in<br />

journalism schools,” said Sibisi.<br />

FJP and Upstart are inventive and<br />

collaborative in finding ways to fill these gaps<br />

in knowledge, by teaching a broad range of<br />

media skills, and equipping students for a<br />

digital-first environment.<br />

Chante Petersen, one of the FJP students<br />

from Cape Town had the following to say:<br />

“What we truly seek is a platform for our<br />

voices – the media needs to give us a<br />

second glance.”<br />

The FJP presentations provided the<br />

details of their boot camps. According to<br />

the students, they received skills in radio,<br />

parents [face-to-face] and it’s tricky.<br />

<strong>OS</strong>: What strategies are<br />

most useful to social media<br />

integration<br />

Facebook, Mxit and Whatsapp<br />

are the best ways to send<br />

messages and they are young and<br />

send a lot of messages! They also<br />

like tagging each other and things,<br />

but most of these kids haven’t even<br />

heard of Instagram or blog sites like<br />

Tumblr.<br />

<strong>OS</strong>: What programmes are you<br />

going to implement at Upstart to<br />

further integrate social media<br />

At the moment we are dealing<br />

with plagiarism, as the kids think<br />

that going to the library and copy<br />

and pasting information from the<br />

internet, mostly from Wikipedia,<br />

is research. Also, we have the<br />

problem of kids going to the<br />

library and not knowing how to<br />

work with computers. We need to<br />

do workshops and teach online<br />

etiquette as parents hold us<br />

responsible for what their children<br />

see. They’re young and we must be<br />

careful.<br />

<strong>OS</strong>: Why do you think Highway<br />

Africa conferences are<br />

important<br />

Talking about the margins to<br />

new media and in arts journalism. They tried<br />

out some of the arts journalism skills at the<br />

Grahamstown National Arts Festival in June.<br />

Whereas FJP consists of tertiary level<br />

students, Upstart focusses on high school<br />

learners.<br />

“Our motto is developing youth through<br />

creative community and that is a direct<br />

response to low literacy levels,” said Belinda<br />

Shange, Upstart Programme Manager.<br />

However, Upstart deals with more than<br />

just low literacy levels in under-privileged<br />

areas in Grahamstown.<br />

“Upstart deals with social issues such as<br />

domestic and sexual abuse, suicide, and<br />

finding identity as a young person,” said<br />

Shange.<br />

Participatory journalism projects in<br />

conjunction with Rhodes Journalism and<br />

Media Studies School provide avenues for<br />

the mainstream is something<br />

I personally relate to. I am<br />

‘minoritised’, but now we have<br />

room to speak for ourselves<br />

and this is especially important<br />

especially coming from ekasi (the<br />

township). This whole conference<br />

has been quite exciting and this<br />

session in particular was focussed<br />

on the youth. Sometimes these<br />

discussions can be too academic<br />

but right now it has been very<br />

accessible and the young people<br />

I’ve spoken to have thought the<br />

same. We want to understand, so<br />

that when we understand we are<br />

able to talk about it.<br />

Catch ‘em young – a story of youth journalism<br />

‘Upstarters’ to get their opinions and stories<br />

out into the media sphere.<br />

Sanele Ntshingana, who was a part of<br />

the Upstart initiative from its inception in<br />

2008, said the relationship that Upstart has<br />

to other institutional bodies, such as Rhodes<br />

University, could be less paternalistic.<br />

“We need to investigate the power<br />

dynamics at play,” said Ntshingana.<br />

Until that relationship is evenly balanced,<br />

these youth initiatives will fail to bridge the<br />

gap in curriculums and between young<br />

individuals – whether that is in journalism<br />

courses or basic English, Ntshingana added.<br />

The discussion allowed a space where<br />

the youth were speaking for themselves.<br />

The Highway Africa Conference has the<br />

ability to foreground peripheral and unheard<br />

groups and bring their work to the eyes of a<br />

mainstream media audience.


OPEN SOURCE EDITION 3 9 SEPTEMBER 2<strong>01</strong>4<br />

Sisonke Mlamla // Peddie //University<br />

of Fort Hare<br />

Bongani Mtshwene // Pretoria //<br />

Tshwane University of Technology<br />

Sana Refilwe Mailula // Limpopo //<br />

University of Limpopo<br />

Jackson Malatji // Tzaneen // Tshwane<br />

University of Technology<br />

Aviwe Siphesihle Mtila // King Williams<br />

Town // Walter Sisulu University<br />

Sbongakonke Mbatha //Amanzimtoti //<br />

Durban University of Technology<br />

Litsa Mazuku // Mpumalanga // Durban<br />

University of Technology<br />

Future<br />

Journalists<br />

Wandiswa Ntengento // East London //<br />

Walter Sisulu University<br />

Siyamtanda Capa // Flagstaff // Walter<br />

Sisulu University<br />

Simvuyele Mageza // Pretoria //<br />

Tshwane University of Technology<br />

Nompumelelo Kubheka, // KwaZulu<br />

Natal // University of Zululand<br />

reminisce on<br />

their experience<br />

Sandiso Ndlovana, // Empangeni //<br />

University of Zululand<br />

Thandi Bombi // Johannesburg //<br />

Rhodes University<br />

Thembani Onceya // Grahamstown //<br />

Rhodes University<br />

Chanté Peterson // Cape Town<br />

// Cape Peninsula University of<br />

Technology<br />

Sisipho Skweyiya // Cape Town //<br />

Rhodes University<br />

We really<br />

started to<br />

believe that we<br />

were making<br />

a valuable<br />

contribution<br />

to the media<br />

world<br />

Twokozani Shongwe // Limpopo //<br />

University of Limpopo<br />

Sisipho Skweyiya<br />

Photos: Tamani Chithambo<br />

The Future Journalists Programme (FJP)<br />

has been an opportunity of a lifetime for the<br />

20 young aspiring journalists, who took part<br />

in the programme for the year 2<strong>01</strong>4. The<br />

programme is a Highway Africa initiative<br />

which aims to provide students with more<br />

knowledge and skills, in order to enhance<br />

their future journalism endeavours.<br />

As a fellow FJP student, my experience<br />

with the programme has been eye-opening<br />

and incredibly useful. We were exposed<br />

to different disciplines within the media<br />

industry such as: writing for print, blogging,<br />

photography, design and radio. This was<br />

extremely exciting because some other<br />

students and I thought we knew everything<br />

about how the media works, since we all<br />

study journalism, but we soon realised that<br />

we had only scratched the surface.<br />

This is because the way in which the<br />

programme is structured sort of disrupted<br />

the routine and academic form of learning<br />

that most of us are used to, in a way which<br />

taught us real, newsroom-applicable skills.<br />

All of us had interacted with technology<br />

at different levels, depending on the<br />

university we came from. It was exciting<br />

to be able to work with technologies I was<br />

used to, but also extend my understanding<br />

of these mediums, as well as learn<br />

something new.<br />

The National Arts festival was another<br />

nerve-wracking , but important experience<br />

for all of us, especially because none of us<br />

had ever experienced the festival, and so<br />

we did not know what to expect.<br />

We were thrown completely into the<br />

deep end, and we were never ready for the<br />

amount of work that we were expected to<br />

do. We had to wake up early in the morning<br />

so that we were in time to attend the shows.<br />

After that we had to go to the newsroom,<br />

write reviews, edit photos, as well as blog<br />

about our experiences. On top of that, we<br />

had to produce news packages about the<br />

festival for the campus station, Rhodes<br />

Music Radio.<br />

What made the programme wonderful<br />

above everything was the fact that we were<br />

taught to take pride in, and be confident<br />

about our work. We really started to believe<br />

that we were making a valuable contribution<br />

to the media world. This programme also<br />

provided a platform to fill the empty gaps<br />

and also to be sure of what we did not know<br />

before, and the Highway Africa conference<br />

provided these answers.<br />

Through the FJP, we have acquired a<br />

broad perspective of the media industry,<br />

and we now know that there are many<br />

different opportunities available for us to<br />

explore.<br />

We are the future journalists of Africa.<br />

OPEN SOURCE EDITORIAL TEAM - Editor: Sim Kyazze / Assistant Editors: Binwe Adebayo; Hancu Louw / Sub-Editor: Khanyile Mlotshwa /Design and Layout Team: Nicola Poulos (Team Leader); Sihle Mtshiselwa, Madien van der Merwe / Photographers:<br />

Alexa Sedgwick; Carol Kagezi; Tamani Chithambo / Multi-media Team: Vimbai Mdzi (Team Leader); Lilian Magari; Joni Lindes / Podcast Team: Bulali Dyakopu; Eddie Magade / Writers: Rebecca Karlović; Athina May; Nicole Glover; Tope Adebola; Nina Nel; Tina<br />

Hsu; Youlendree Appasamy; Kristen Birch // Future Journalist Programme (FJP) Spring School 2<strong>01</strong>4: Aviwe Siphesihle Mtila; Siyamthanda Capa; Wandiswa Ntegento; Nompumelelo Kubheka; Sandiso Ndlovana; Noxolo Nhlangothi; Sana Mailula;<br />

Mokgaetji M. Kekana; Thokozani Shongwe; Sisonke Mlamla; Jackson Malatji; Bongani Mtshwene; Simvuyile Mageza; Sisipho Skweyiya; Thandi Bombi; Thembani Onceya; Sbongakonke Philadelphia Mbatha; Dumisile Litsa Musuku; Lynn Butler; Chante Petersen.<br />

HIGHWAY AFRICA// Director: Chris Kabwato / Conference Managers: Siphokazi Maneli; Vimbai Chikukwa; Katlego Gabashane.<br />

Open Source is a publication of Highway Africa at the Rhodes School of Journalism and Media Studies, and is printed by Dupli-Print in Grahamstown, South Africa. Permission to reproduce material from this publication is automatic. But please<br />

cite ‘OPEN SOURCE’ as the source when you do so. This work is licensed under the Creative Commons Attribution-NoDerivs License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/2.0/za/ or send a letter to Creative<br />

Commons, 543 Howard Street, 5th Floor, San Francisco, CA, 94105, USA.

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