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<strong>BROOKE</strong><br />

BURKE<br />

An exclusive interview<br />

on family, fitness,<br />

and fitting it all in<br />

l Making Today <strong>Famous</strong><br />

in Hollywood: Hot summer<br />

styles, cool location<br />

l Should you trick your kids<br />

into eating healthy?<br />

l Getting in shape<br />

after baby<br />

l The joys of geocaching<br />

Enter and<br />

you could<br />

WIN<br />

$10,000<br />

& NEW SHOES<br />

for a YEAR! Details inside<br />

MAKE TODAY FAMOUS ® famousfootwear.com<br />

TURN THE PAGE<br />

for a SPECIAL<br />

SAVINGS<br />

OFFER!<br />

>>><br />

SUMMER<br />

2011


FIRST STEPS<br />

Wellness watch<br />

A guide to good living—and living it up<br />

The Hormone-WeigHt LoSS<br />

connection<br />

1 2 3 4<br />

Counting calories alone may not help you<br />

achieve your ideal weight. An interwoven<br />

system of hormones, including cortisol,<br />

insulin, estrogen, progesterone and<br />

testosterone, affects how your metabolism<br />

functions. When those hormones are out of<br />

whack, our body stores calories as fat instead<br />

of burning them and our hunger soars,<br />

especially for fatty and sugary foods.<br />

Around the<br />

Dinner table<br />

Between dance class, soccer practice, jobs,<br />

homework and errands, it can be a challenge to<br />

get the whole family together for regular dinners.<br />

Weight-loss expert Marcelle Pick, author of The Core Balance Diet,<br />

offers four easy tips to keep those crucial hormones optimally balanced.<br />

1. Eat a breakfast<br />

that’s rich in protein<br />

and low in carbs,<br />

and eat nutritious<br />

late-morning and<br />

late-afternoon snacks<br />

to keep insulin levels<br />

stable.<br />

2. Learn some<br />

simple methods—such<br />

as meditation, deep<br />

breathing or yoga<br />

poses—to lower your<br />

stress levels.<br />

3. Spend at least two<br />

minutes twice a day<br />

outdoors. That helps<br />

the body get in touch<br />

with natural circadian<br />

rhythms that artificial<br />

light can throw off, and<br />

resets the body’s natural<br />

hormonal balance.<br />

4. Get at least seven<br />

hours of sleep a night.<br />

Skimping on sleep can<br />

cause a disruption in<br />

the hunger hormones<br />

leptin and ghrelin.<br />

But it’s an effort well worth making. Research by<br />

the National Center on Addiction and Substance<br />

Abuse shows that kids who have dinner with their<br />

parents five or more nights a week are far less<br />

likely to smoke, drink or use drugs than those who<br />

have family dinners less than a couple of times<br />

a week. They also get better grades in school<br />

and report far stronger relationships with their<br />

parents.<br />

Hot mAmAS<br />

Research is heating up on the health benefits of peppers. Scientists<br />

have known for a while that capsaicin—the chemical that gives chili<br />

peppers their fire—also fires up metabolism, helping your body burn<br />

extra calories. Now a Canadian study shows that supplements with<br />

capsinoids, another substance in peppers, boosts the amount of<br />

calories your burn while at rest by 20 percent.<br />

LiqUiD<br />

Liabilities<br />

The average American consumes about<br />

400 calories a day in beverages, mostly<br />

sodas, fruit drinks and tricked-out coffee<br />

drinks with added sugars. Kick the habit<br />

with these low-cal or no-cal ideas:<br />

1. Drink water freely. To make it more<br />

flavorful add a squeeze of lemon, lime or<br />

orange, a handful of mint leaves, sliced<br />

cucumbers or berries.<br />

2. Swap calorie-laden blended coffee<br />

drinks for unsweetened tea. Black, white or<br />

green tea is calorie-free, even in flavors like<br />

mango or cinnamon.<br />

3. Create a low-calorie spritzer<br />

by adding an ounce or two of your<br />

favorite 100 percent fruit juice to a glass<br />

of sparkling water.<br />

A Berry good idea<br />

Berries hold star status in the summer for their fresh flavor. But research<br />

suggests that consuming strawberries, blueberries, blackberries and açai<br />

berries can provide a bevy of health benefits as well.<br />

Anthocyanins, an antioxidant that gives berries their beautiful colors, can<br />

improve your vision, reduce inflammation and even inhibit the growth of<br />

cancerous tumors. And consuming just 1 cup of fiber-rich strawberries or<br />

blueberries a week could reduce your risk of high blood pressure by up to<br />

8 percent, especially if you’re under 60.<br />

APP etizing<br />

These five free healthy eating iPhone apps are like<br />

having a virtual nutritionist in your pocket.<br />

gooD gUiDe<br />

Scan the barcode of<br />

more than 95,000<br />

different products, from<br />

baby food to breakfast cereal to fresh<br />

and seafood, for info on how sustainable<br />

and healthy the product is for both your<br />

family and the environment.<br />

LoSe it<br />

Set a weight loss goal—<br />

how much you want to<br />

lose and how fast you’d<br />

like to lose it—and this app takes it from<br />

there. It creates a daily calorie budget<br />

and helps you keep track of food intake<br />

and calories burned.<br />

SPArKPeoPLe<br />

Keep yourself on target<br />

with healthy-eating<br />

goals by logging your<br />

food in the calorie tracker. You can also<br />

enter activities to see how many of<br />

those calories you’ve burned. Your data<br />

is presented in easy-to-read charts.<br />

A Digital<br />

diet<br />

If you’re finding that with texts, e-mails,<br />

the Internet and TV, you and your family<br />

barely glance at each other, you<br />

might consider a temporary<br />

ban on technology.<br />

Journalist Susan Maushart<br />

tried it for six months, an<br />

experience she recounts<br />

in her book, The Winter<br />

of our Disconnect. “It<br />

changed our lives for the<br />

better,” Maushart says. “We<br />

definitely spent more time<br />

having family meals and doing<br />

things like taking yoga classes together.”<br />

FooD on<br />

tHe tABLe<br />

Select your local<br />

supermarket, pick what<br />

your family is in the mood to eat, and<br />

the app will generate a shopping list,<br />

meal plan and recipes based on your<br />

preferences and what’s on sale.<br />

gooD FooD<br />

neAr YoU<br />

Want to eat healthy on<br />

the go? Just enter your<br />

location, and this app lists healthy<br />

choices with nutritional breakdowns<br />

on suggested dishes from nearby<br />

restaurants.<br />

>>FASTFACT<br />

From TVs to cell phones,<br />

computers to GPS devices<br />

and the monitors flashing<br />

promos at the supermarket<br />

checkout line, American<br />

adults spend an average of<br />

8.5 hours in front of a screen<br />

each day.<br />

To try your own weeklong digital diet,<br />

Maushart recommends framing the<br />

moratorium as a positive challenge and not<br />

a punishment. Offer alternatives to video<br />

games and television, like board<br />

games, but don’t overplan. “Part<br />

of what you want to do is help<br />

your children rediscover<br />

their own powers of<br />

amusement,” she says.<br />

And remember, a<br />

weeklong ban may not<br />

lead to lasting change, but<br />

like a detox diet, it can be a<br />

healthy thing in itself.<br />

2 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 3


FIRST STEPS<br />

STEP STEP WELLNESS<br />

BY<br />

Advice for Freedom from Flight Fatigue • Reducing High Blood Pressure<br />

Dear Michaiel,<br />

My job requires that I travel extensively for three<br />

months. I’m not afraid of flying, but I’m always so<br />

exhausted even after a short flight. Do you have any<br />

suggestions to help me relax and feel less drained while<br />

traveling? —Ms. C. Davidson, Asheville, NC<br />

Dear Ms. Davidson,<br />

I love to travel and it used<br />

to stress me out until I found<br />

a few ways to make air travel<br />

more pleasurable and relaxing.<br />

Try this easy technique.<br />

1. Once settled in your seat<br />

remove your shoes to keep<br />

optimal circulation in your<br />

legs.<br />

2. Bring a bottle of eye<br />

lubricant made of natural<br />

saline (no chemical additives).<br />

When you are in a stressful<br />

environment (30,000 feet)<br />

your eyes are working<br />

overtime and the cabin<br />

air quickly dries them out<br />

causing strain. When your<br />

eyes are stressed your entire<br />

body builds fatigue fast that<br />

can quickly deplete your energy.<br />

3. Bring a MP3 player to listen to a relaxation<br />

meditation or soothing music to help calm your mind.<br />

Tip: You’ll find many “relaxation meditations” by<br />

searching those keywords online.<br />

Move the air-jet above your seat away from your<br />

face. Put 3 drops of lubricant into each eye. Next, rub<br />

your hands together vigorously for 30 seconds until<br />

they feel warm. Cup your hands over your closed eyes<br />

and breathe deeply for a few minutes. The warmth and<br />

darkness are comforting to the eyes.<br />

Then, stretch the muscles of your eyes. Keep them<br />

closed, while moving your eyes to the far right, hold<br />

this stretch for about 30 seconds, then move them<br />

to the left and hold that position for another 30<br />

seconds. Next, lift them straight up looking toward<br />

your forehead, hold for 30 seconds, then move your<br />

eyes down toward your chin. Let your eyes return to a<br />

relaxed and natural position.<br />

Put on your headphones (noise canceling) and listen<br />

to a favorite relaxation meditation for 30 minutes and<br />

enjoy your inflight meditation.<br />

You’ll soon be floating in<br />

the clouds stress-free and<br />

energized. —Michaiel<br />

Dear Michaiel,<br />

I’ve been battling with<br />

high blood pressure for about<br />

two years. I do everything<br />

I’m supposed to do, and the<br />

medication have helped to<br />

bring down the numbers. Do<br />

you have any ideas on how I<br />

can reduce my blood pressure<br />

naturally? —Mr. W. Jenkins -<br />

Houston, TX<br />

Dear Mr. Jenkins,<br />

Managing high blood<br />

pressure (hypertension) can<br />

be challenging. You seem to<br />

be taking this condition very<br />

seriously and I’m glad you are. High blood pressure is<br />

on the increase, and the commonality of this condition<br />

tends to make people think its “no big deal.” However,<br />

ignoring high blood pressure can be a serious health<br />

mistake. You can help reduce your blood pressure several<br />

ways. I suggest working with both a nutritional (body)<br />

and emotional release (mind) approach for best results.<br />

Body: Nutritionally—A common cause of<br />

hypertension is an imbalance of minerals in your<br />

body, too much sodium (salt) and not enough<br />

potassium. Potassium helps your body clear away<br />

excess sodium. Athletes may require larger quantities<br />

of potassium. Begin by adding potassium rich foods<br />

to your diet. Potassium is found in meats, milk, fruits<br />

and vegetables. A banana (medium size) has 466<br />

milligrams of potassium alone. Go online and search<br />

for potassium foods to add to your diet. Suggested<br />

amounts range from 3-5 grams of potassium per day,<br />

depending on your weight and activity level. You can<br />

also take a potassium-magnesium supplement.<br />

Mind: Emotional Release Approach—Learning<br />

new methods to reduce stress from your life can help<br />

lower hypertension. Regular practice of exercise, yoga,<br />

relaxation-meditation, walking, and dancing are great<br />

methods to help you relax your body of excess stress.<br />

An uncommon method is to release the build up of<br />

repressed emotions “inner pressure” that can contribute<br />

to tension and stress throughout your body. Science is<br />

now recognizing how influential our emotions have<br />

over your physical health and well-being.<br />

Use this simple writing technique. Begin by<br />

expressing your emotions by writing your thoughts and<br />

feelings onto paper. Start at the top of the page, with a<br />

title: “Me and My Anger.” The build-up of unresolved<br />

anger is often the culprit of internalized stress and<br />

pressure. Write down the thoughts that come to your<br />

mind about anger. What are you upset about in your<br />

life? Write in a freestyle manner, allowing words to<br />

flow easily. Don’t worry about grammar or spelling.<br />

For example you might write: “This exercise is<br />

stupid. I don’t believe I’m doing this! Trying to write<br />

about my anger is so frustrating... I feel stuck, like I’m<br />

back in fourth grade...”<br />

Let the thoughts and feelings roll out of you! Don’t<br />

overanalyze your writing. It may feel awkward at first,<br />

but you can release ‘bottled-up” feelings and be able<br />

to reduce the internal pressure of emotional stress<br />

in a very short time. Soon, the constricting feelings<br />

will shift to a more relaxed feeling. Afterwards, take<br />

a break and do something fun. Relax in a hot bath, go<br />

for a walk, enjoy your favorite movie. This emotional<br />

expression technique can help you release internalized<br />

pent-up feelings fast leading to greater physical well<br />

being. —Michaiel<br />

Michaiel Patrick Bovenes is<br />

a wellness coach and personal<br />

development teacher. Visit<br />

www.Relaxation-Meditations.com<br />

for self-help articles and practical<br />

wellness advice, and learn how<br />

to meditate and relax.<br />

Save $5.00 on any purchase with Discount Code: 5MBS.<br />

4 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

EntEr<br />

& you<br />

could<br />

win<br />

& FREE SHOES FOR A YEAR<br />

with<br />

our<br />

New and existing REWARDS members<br />

can enter for a chance to win a new<br />

wardrobe from head to toe!<br />

Enter at your local <strong>Famous</strong> <strong>Footwear</strong> or at famousfootwear.com/rewardrobe<br />

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO FAMOUS FOOTWEAR REWARDS LOYALTY PROGRAM MEMBERS WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES (including D.C.) AGE 18 YEARS AND OLDER. VOID WHERE<br />

PROHIBITED. To enter, for Official Rules, prize descriptions, odds disclosure or customer service, visit famousfootwear.com/rewardrobe or visit any participating <strong>Famous</strong> <strong>Footwear</strong> or <strong>Famous</strong> <strong>Footwear</strong> Outlet store. Sponsor: <strong>Famous</strong> <strong>Footwear</strong>, 8300 Maryland Avenue, Saint Louis, MO 63105.<br />

SweepStakeS endS 6/4/11.


FIRST STEPS<br />

Great Moments in Athletic Shoe History<br />

1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000<br />

1895 Joseph<br />

Foster opens<br />

J.W. Foster &<br />

Sons in England<br />

to manufacture<br />

spiked shoes for<br />

runners. These<br />

early sport shoes<br />

were leather with<br />

metal spikes.<br />

1917 U.S. Rubber<br />

markets Keds, the<br />

first true sneaker.<br />

It is the first U.S.<br />

company to sell<br />

shoes with rubber<br />

soles.<br />

1917 Converse introduces the first<br />

Converse All Star, its signature black<br />

and white basketball shoe. The<br />

company hires basketball star Chuck<br />

Taylor, who later becomes the first<br />

player-endorser. Numerous celebs will<br />

gravitate to them over the years.<br />

1924<br />

Runners wear<br />

J.W. Foster<br />

athletic<br />

shoes with<br />

spikes in<br />

the Summer<br />

Olympics.<br />

1920 adidas founder<br />

Adolf (Adi) Dassler begins<br />

making athletic shoes<br />

in his mother’s home<br />

in Germany. He and his<br />

brother Rudolf become<br />

partners, but Rudolf<br />

eventually splits to start<br />

PUMA.<br />

Why Eat Local?<br />

We know eating fruits and vegetables<br />

is good for us, but are there more benefits<br />

to eating produce grown close to home?<br />

“Locavores” who consume mostly locally grown and<br />

raised food choose to eat this way for a few reasons.<br />

It’s seasonal. Eating what’s grown in your area means<br />

you can enjoy a range of different foods throughout the<br />

year, adding variety to your diet.<br />

It’s healthy. Food purchased from a farmer’s market<br />

was likely picked and sold at its peak of freshness, which<br />

helps maximize nutrient content.<br />

It’s green. Buying local means your food wasn’t<br />

transported long distances, which makes it a more<br />

environmentally friendly way to eat. Want to give local<br />

a try? Here’s a sampling at what’s in season around the<br />

country right now:<br />

1936 Runner Jesse<br />

Owens wins four<br />

gold medals in the<br />

1936 Olympics in<br />

Munich wearing<br />

adidas shoes.<br />

1958 Two of J.W.<br />

Foster’s grandsons<br />

start Reebok, a<br />

sister company.<br />

California<br />

Apricots<br />

Asian Pears<br />

Asparagus<br />

Avocadoes<br />

Blackberries<br />

Blueberries<br />

Broccoli<br />

Cabbage<br />

Cauliflower<br />

Cherries<br />

Fennel<br />

Eggplant<br />

Grapefruit<br />

Nectarines<br />

Peaches<br />

Peas<br />

Potatoes<br />

Radishes<br />

Raspberries<br />

Rhubarb<br />

Squash<br />

Strawberries<br />

Tomatoes<br />

Turnips<br />

1960 Neil’s<br />

Shoes opens,<br />

in Madison,<br />

Wisconsin.<br />

1964 Phil Knight, a<br />

runner, and coach Bill<br />

Bowerman become<br />

partners in what<br />

becomes Nike. It will<br />

be the world’s largest<br />

athletic shoe company.<br />

1981 Sean Penn<br />

sports Vans in<br />

“Fast Times at<br />

Ridgemont High.”<br />

This has a huge<br />

impact, with kids<br />

frantically buying<br />

up the checkerboard<br />

slip-ons.<br />

1984 Converse becomes the first shoe company to officially<br />

represent the Olympic Games. Quite a coup, though not cheap.<br />

Converse paid the Los Angeles Olympic Organizing Committee<br />

$4 million and spent additional funds for national advertising.<br />

Total promotional costs approached $10 million.<br />

Washington<br />

Apples<br />

Asparagus<br />

Beets<br />

Peas<br />

Radishes<br />

Rhubarb<br />

1974 All 15 Neil’s<br />

Shoes stores come<br />

together under<br />

a new name:<br />

<strong>Famous</strong> <strong>Footwear</strong>.<br />

Georgia<br />

Blueberries<br />

Cabbage<br />

Carrots<br />

Corn<br />

Peaches<br />

Strawberries<br />

Tomatoes<br />

Zucchini<br />

1996 Converse<br />

introduces the All<br />

Star 2000 which<br />

bears a classic<br />

Chuck Taylor<br />

patch. Aficionados<br />

call this the<br />

“Chuck patch.”<br />

1984 Michael Jordan signs<br />

with Nike, which creates<br />

the Air Jordan sneaker.<br />

The shoes will have more<br />

than 20 incarnations.<br />

2009 Toning shoes officially<br />

become an international<br />

phenomenon with the<br />

introduction of Skechers<br />

Shape-ups.<br />

Michigan<br />

Asparagus<br />

Peas<br />

Potatoes<br />

Rhubarb<br />

Squash<br />

Strawberries<br />

Rhode Island<br />

Apples<br />

Asparagus<br />

Mushrooms<br />

Onions<br />

Radishes<br />

Rhubarb<br />

Scallions<br />

Strawberries<br />

6 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com


FIRST STEPS<br />

Our ‘New You’ Recipe<br />

Makeover Winners<br />

Last issue, we challenged our Facebook friends to a contest<br />

in which they would transform delicious but sinful recipes<br />

into healthier meals through creativity and healthier<br />

ingredients. These are the winning recipes — congratulations<br />

to our winners! Bon Appetit!<br />

Shrimp Fauxsotto (Mock risotto)<br />

WINNER: Anna Williams<br />

Original recipe:<br />

5 cups chicken broth<br />

3/4 cup dry white wine<br />

6 tablespoons butter<br />

1 to 2 tablespoons minced garlic<br />

1/4 to 1/2 teaspoon dried crushed red pepper<br />

3/4 pound uncooked medium shrimp, peeled & deveined<br />

1/2 cup finely chopped yellow onion<br />

1 1/2 cups arborio (risotto) rice<br />

1 cup frozen peas<br />

1 cup cut asparagus<br />

3 tablespoons chopped fresh parsley<br />

1/4 cup cream<br />

1/2 cup grated Parmesan<br />

Warm broth and keep warm in a sauce pot, stovetop.<br />

Warm 1/4 cup wine in the microwave.<br />

Melt 2 tablespoons butter in a skillet over medium heat.<br />

Add half the garlic and crushed red pepper and sauté for 30<br />

seconds, then add shrimp. Sauté until shrimp begin to turn<br />

pink, about 2 minutes. Add remaining 1/2 cup wine. Simmer<br />

until shrimp are just cooked through, about 2 minutes. Do<br />

not overcook shrimp or they become tough. Drain shrimp,<br />

reserving cooking liquid.<br />

Melt remaining 4 tablespoons butter in heavy large<br />

saucepan or skillet over medium heat. Add onion and<br />

remaining garlic; sauté until onion is pale golden, about 4<br />

minutes. Add rice and stir to coat, about 2 minutes. Add 1-2<br />

cups broth mixture. Simmer until liquid is absorbed, stirring<br />

often. Continue adding broth mixture 1/2 cup at a time,<br />

stirring often and simmering until liquid is absorbed before<br />

adding more, about 20 minutes total.<br />

Add vegetables and cream. Cook until rice is just tender<br />

and creamy, about 5 minutes longer. Add a final shot of white<br />

wine. Stir in reserved shrimp cooking liquid. Add shrimp. Add<br />

Parmesan. Remove from heat.<br />

Stir in 2 tablespoons parsley into risotto. Season with<br />

salt and pepper. Transfer to plates. Sprinkle with remaining<br />

tablespoon parsley.<br />

My Healthy Makeover:<br />

5 cups low fat and reduced sodium chicken broth<br />

3/4 cup dry white wine<br />

6 tablespoons Smart Balance light buttery spread<br />

with evoo<br />

1 to 2 tablespoons minced garlic<br />

1/4 to 1/2 teaspoon dried crushed red pepper<br />

3/4 pound uncooked medium shrimp, peeled & deveined<br />

1/2 cup finely chopped shallot<br />

1 1/2 cups instant brown rice<br />

1 cup frozen peas<br />

1 cup cut asparagus<br />

3 tablespoons chopped fresh parsley<br />

1/4 cup Philadelphia fat free chive and onion<br />

cream cheese<br />

1/2 cup low fat herbed goat cheese<br />

Warm broth and keep warm in a sauce pot, stovetop.<br />

Warm 1/4 cup wine in the microwave.<br />

Melt 2 tablespoons Smart Balance butter in a skillet over<br />

medium heat. Add half the garlic and crushed red pepper and<br />

sauté for 30 seconds, then add shrimp. Sauté until shrimp<br />

begin to turn pink, about 2 minutes. Add remaining 1/2 cup<br />

wine. Simmer until shrimp are just cooked through, about 2<br />

minutes. Do not overcook shrimp or they become tough. Drain<br />

shrimp, reserving cooking liquid.<br />

Melt remaining 4 tablespoons Smart Balance butter in<br />

heavy large saucepan or skillet over medium heat. Add shallots<br />

and remaining garlic; sauté until shallots are pale golden,<br />

about 4 minutes. Add rice and stir to coat, about 2 minutes.<br />

Add 1-2 cups broth mixture. Simmer until liquid is absorbed,<br />

stirring often. Continue adding broth mixture 1/2 cup at a time,<br />

stirring often and simmering until liquid is absorbed before<br />

adding more, about 20 minutes total.<br />

After all liquid has been used, make sure there is a little left<br />

at the bottom of the saute pan and stir in cream cheese and<br />

goat cheese. Place peas and asparagus in a layer on top of the<br />

rice. Cover and allow remaining liquid to steam vegetables.<br />

Uncover, and cook until rice is just tender and creamy,<br />

about 5 minutes longer. Add a final shot of white wine.<br />

Stir in reserved shrimp cooking liquid. Add shrimp. Remove<br />

from heat.<br />

Stir in 2 tablespoons parsley into risotto. Season with<br />

salt and pepper. Transfer to plates. Sprinkle with remaining<br />

tablespoon parsley.<br />

Healthified Chicken Noodle Soup<br />

RUNNER UP: Kimberly Milwater<br />

Original recipe:<br />

4 cups chicken broth<br />

Generous dash of ground black pepper<br />

1 medium carrot, sliced<br />

1 stalk celery, sliced<br />

1/2 cup uncooked medium egg noodles<br />

1 cup cubed cooked chicken or turkey<br />

Mix broth, black pepper, carrot and celery in saucepan.<br />

Heat to a boil. Stir in noodles and chicken. Cook over medium<br />

heat 10 minutes until noodles are done.<br />

My Healthy Makeover:<br />

2 Tb Extra Virgin Olive Oil<br />

1 cup sweet onion, chopped<br />

1 stalk celery<br />

1 medium carrot, sliced to ¼ inch pieces<br />

1/2 cup sweet peppers, chopped<br />

1 small zucchini, sliced into ½ inch pieces<br />

1 large clove of garlic, minced<br />

4 cups low fat, low sodium broth<br />

1 cup baby spinach torn<br />

1/2 cup uncooked whole wheat egg noodles<br />

1 cup shredded cooked chicken or turkey<br />

Generous dash of black pepper<br />

1/2 cup fresh parsley, chopped<br />

salt<br />

Shrimp Fauxsotto<br />

Heat oil in a large pot over medium high heat. When hot,<br />

saute the onion, carrots, celery, peppers and zucchini until<br />

tender, about 6 minutes. Add the garlic, cook 30 seconds,<br />

immediately add the low sodium broth and allow it to come<br />

to a boil. Stir in the whole wheat noodles and spinach and<br />

cook for 7 – 10 minutes or until the noodles are al dente.<br />

Add chicken or turkey, black pepper, parsley, and salt to<br />

taste. Reduce the heat to low and simmer for 10 minutes<br />

before serving.<br />

8 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 9<br />

,


COVER STORY<br />

The ‘Dancing with the Stars’<br />

champion and co-host explains<br />

why sometimes it’s better<br />

to embrace the chaos<br />

by Dan Graney and Sara Myers<br />

10 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

She’s globe trotted to some of the world’s wildest destinations, hung out<br />

with rock stars and danced with the stars. She’s Brooke Burke – host,<br />

actress, entrepreneur and busy mother of four.<br />

Perhaps best known as the co-host and seventh season champion of<br />

“Dancing with the Stars,” Brooke Burke first came into the public eye<br />

hosting E!’s travel show “Wild On!” (from 1999-2002). Once she was<br />

back stateside, Brooke had a number of hosting, starring and guest-starring<br />

duties before going on to host “Rock Star,” the reality TV show where<br />

unknown contestants vied for the position of lead<br />

singer of well-known bands. Currently, Brooke<br />

can also be seen as a spokesperson for Skechers<br />

Shape-ups.<br />

But her biggest role is being mother to her three<br />

daughters, Neriah, Sierra Sky, and Heaven Rain, and<br />

son Shaya Braven (the latter two with actor David<br />

Charvet, to whom she is engaged). Behind the scenes,<br />

Brooke has stayed busy working on a number of<br />

mom-oriented endeavors. She serves as Co-CEO and<br />

blogger of ModernMom.com, an online community<br />

of “smart, savvy and soulful women from all over<br />

the world”, offering tips, advice and more for the<br />

woman behind the mom. In 2007, Brooke created<br />

the online store BabooshBaby.com, an online store<br />

offering a number of maternity items, including<br />

post-pregnancy wear and skin solutions. And<br />

recently, Brooke partnered with videogame developer<br />

Knowledge Adventure to create the “mommy-andme”<br />

fitness game, “Get Moving.”<br />

For over a decade, Brooke has never stopped<br />

moving yet never stopped focusing on being a<br />

mother. And now you can add author to Brooke’s<br />

ever-increasing list of titles, as she promotes her justreleased<br />

book, The Naked Mom, which draws upon<br />

all of her experiences and shares an uncensored look<br />

into her life as a modern mom.<br />

Recently, Brooke hit the pause button long<br />

enough to sit down with Mind Body Sole Magazine<br />

to answer a few questions and share her own philosophy<br />

on what it takes to live a full, healthy life – mind,<br />

body and soul.<br />

Mind Body Sole: How did you get involved<br />

with Skechers Shape-ups?<br />

Brooke Burke: Well actually, Skechers was the<br />

very first editorial that I ever did as a model. And<br />

I’m embarrassed to admit it, but it’s been almost 20<br />

years! My very first international campaign was with<br />

Skechers. I have a very long relationship with them<br />

and I’m happy to be back with them. It’s somewhat of<br />

a family affair – I did the family campaign, “nothing<br />

compares to family”, last year, with my whole posse.<br />

And then they approached me with Shape-ups.<br />

MBS: What is it about Shape-ups that attracted<br />

you?<br />

BB: Fitness is a huge part of my lifestyle – I’m<br />

always on the go. I’m a super-busy mom and I’m one<br />

of those people that are always trying to maximize my<br />

walks, my running around town, and my workouts.<br />

So I love my Shape-ups. They’re really comfortable,<br />

they’re really supportive. And if anything makes more<br />

of my workout, I’m in.<br />

MBS: You’ve had four children – what are some of<br />

your secrets to getting your body back?<br />

BB: Healthy lifestyle is super important. It’s not<br />

just physical; it’s mental, it’s emotional. It’s the best<br />

thing I know to balance stress as well. I eat healthy;<br />

I believe in five smart, sensible meals and eating<br />

frequently. I’ve never been much of a fad dieter<br />

because I think you have to figure out what works for<br />

your body. I exercise. I love to cook and I try to keep<br />

it very natural. As a busy mom, I think that’s the best<br />

bet as well; eating at home and instilling those healthy<br />

eating habits for my children. I just feel better – I feel<br />

better when I’m active, I feel better when I work out,<br />

and I feel better when I’m healthy.<br />

MBS: So what is your workout routine like now?<br />

What are some of your favorite exercises to stay in<br />

shape?<br />

BB: I’m obsessed with Pilates Plus, which is a<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 11


COVER STORY<br />

55-minute workout that is a special<br />

pilates class. I will do cardio as much as I<br />

can, but with my schedule it’s tough. So<br />

if I do thirty to forty minutes of cardio<br />

a couple times a week, that’s pretty good<br />

for me. But I’m always on the go and<br />

I’m always running around with my<br />

kids, so if I do 3 pilates classes a week<br />

and a couple days of cardio, then I’m<br />

set. I really think 90% of it is what you<br />

eat. What you put in your body is so<br />

important.<br />

MBS: What are some of your favorite<br />

things to cook when you’re at home?<br />

BB: I cook a lot of Mediterranean<br />

foods, lots of soups, lots of grilled<br />

chicken, grilled fish, meat. We pretty<br />

much eat everything in our house and<br />

thankfully my children are really healthy<br />

eaters. But I try to do lots of vegetables<br />

and lots of different colors – I love to<br />

teach my children to eat the colors of<br />

the rainbow, that way they get all their<br />

important food groups in.<br />

MBS: Did any part of your growing<br />

up influence your outlook on being busy<br />

and active now?<br />

BB: I always wanted to be a mom and<br />

I always wanted to have lots of children.<br />

I don’t know how much my growing up<br />

prepped me as a mother of 4. I think<br />

that my children prep me for what I do<br />

professionally. Just multitasking, like any<br />

mother knows, has made a big difference<br />

in my career.<br />

MBS: How do you work in fitness<br />

with a family environment?<br />

BB: We have a trampoline in our backyard. We take<br />

a lot of walks together; we love days that we can spend<br />

on the beach. We love to be outdoors. We love to have<br />

dance-offs at home, which is really kinda fun and<br />

crazy, and a great work out for anybody. For my own<br />

Excerpt from “The Naked Mom” by Brooke Burke<br />

Lover, fighter, giver, taker, hero, villain, soul mate,<br />

spouse, daughter, sister, coach, seductress, confidante,<br />

playmate, maid, diva, nurse, cheerleader, vixen, fixer,<br />

dreamer, faker, mind reader, partner, accomplice,<br />

volunteer, drill sergeant, entrepreneur, juggler, clown,<br />

referee, nurturer, champion, bodyguard, CEO, role model,<br />

best friend, competitor, manager, rescuer, saint, sinner,<br />

networker, homemaker, healer, politician, magician, muse.<br />

How many different words describe you? A handful? A hundred?<br />

That’s why I wanted to write this book, because I believe passionately that<br />

motherhood is so much more than the sum of its countless roles and dog-eared<br />

labels: This is about us. For us. Smart, sexy, soulful moms. Consider this an exposé<br />

of who we really are, when you shed the stereotypes and popular myths and the<br />

polished façades we all hide behind at times. The Naked Mom is motherhood,<br />

revealed. It’s not about being right or wrong. It’s about being authentic.<br />

personal workout routine, I schedule it. I schedule it<br />

like I schedule anything that’s important. It’s for my<br />

children, so I make time for it and I make sure I carve<br />

out a little me time from the rest of my chaotic life.<br />

MBS: We read that you have a bucket list – how’s<br />

that coming along for you?<br />

BB: So far, so good! Ever since I made<br />

the bucket list and was brave enough to<br />

really put it out there and write it down,<br />

things are coming true. For this year,<br />

I’m learning to speak French. The big<br />

things that were on my bucket list were<br />

to do “Oprah” – I did that. To do host<br />

“Dancing with the Stars” – did that. It<br />

was to be on the cover of Shape Magazine<br />

– that happened last year. So all these<br />

amazing, wonderful things are happening<br />

and I totally believe in visualizing. I<br />

think it’s really an important step to<br />

accomplishing things for anybody.<br />

MBS: In regards to your new book,<br />

The Naked Mom, did you learn these<br />

lessons growing up or did you pick<br />

them up on your own?<br />

BB: It’s really just life experience. It’s<br />

some things that I didn’t know that I did<br />

wrong, and things that I learned along the<br />

way, and things that I’m still working on.<br />

I definitely am educated everyday from<br />

my children; I’m always open to learning<br />

new things, new tools and new ideas. It’s<br />

really a combination of many things. It’s<br />

life – it’s the good and the bad, and a very<br />

honest revelation of my experience.<br />

MBS: What advice would you give a<br />

new mother that you wish that you had<br />

yourself?<br />

BB: Wow, that’s a great question. I<br />

think to find your own way, and to really<br />

find confidence and comfort in your<br />

own way. Because there’s always going<br />

to be somebody doing it better, or doing<br />

it different. There’s always going to be somebody that<br />

tells you exactly how to raise your family, so I think<br />

finding your own way is really important. The other<br />

thing would be not losing yourself behind the scenes;<br />

not losing your sense of self, not giving up time for<br />

I don’t believe in A-to-Z guides that spell out the<br />

‘Modeling<br />

“right” way to raise your children, or be a wife, or realize<br />

your personal goals. There’s always going to be someone<br />

out there wanting to tell you exactly how to do it—that<br />

opinionated friend who thinks her way is the only way,<br />

another mother who’s doing something better than you<br />

are. Modeling yourself after someone else will never work.<br />

I wanted to write this book to hopefully inspire women<br />

to share their experiences, to learn and live and laugh<br />

together. Motherhood is a community, and we should all reap its collective<br />

wisdom and joy. But at the same time, I hope you’ll find your private dancer deep<br />

within, and let her guide you through the music that is yours alone. I hope that<br />

sharing my own missteps and triumphs will help you realize your own possibilities<br />

and discover potential you didn’t know you had, or put aside long ago. I hope that<br />

by sharing my journey and my experiences, you’ll start reflecting on your own<br />

woman behind the scenes, and discover—or rediscover— who she is and what<br />

makes her uniquely wonderful.<br />

yourself after<br />

someone else will<br />

never work.’<br />

12 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com


COVER STORY<br />

yourself as a woman. Not thinking that you don’t have<br />

a moment for yourself to accomplish your own desires<br />

and dreams and goals. Which a lot of moms do because<br />

we get so caught up with the kids.<br />

MBS: How long did it take you to come to these<br />

realizations?<br />

BB: I’m always working on everything that I preach<br />

in my book. And some days are certainly easier than<br />

others. I’ve always been a career woman; I’ve always<br />

loved working. I always knew I was going to be a<br />

mom. And I always somehow managed – and I think<br />

I still am – to somehow juggle everything. But it’s not<br />

about balance; it’s really about learning to manage<br />

the chaos. I almost called the book Dancing Through<br />

Chaos because that’s really what it’s about. Not trying<br />

to have this perfectly balanced, harmonious life.<br />

MBS: You seem to be busier than ever – do you<br />

Brooke and daughter Rain practicing<br />

some dance moves on the set of her<br />

SKECHERS Shape-ups commercial shoot.<br />

I don’t think anybody<br />

watching really<br />

understands the<br />

hundred-percent<br />

commitment<br />

that goes into<br />

pulling off that<br />

2 ½–minute dance.<br />

have a masterplan? Or do you improvise as things<br />

come up?<br />

BB: I love what I do on “Dancing with the Stars”<br />

– it’s a dream gig and I’m so blessed to have that, and<br />

as a female host I think it’s probably the best gig on<br />

television for me. I’m really working on the Brooke<br />

Burke brand right now; I think it’s so important, being<br />

in the industry, to maximize opportunities and<br />

always to be thinking ahead, which I do. So I’m<br />

hoping to make a big splash in the retail market<br />

soon with my own brand that I’m working on.<br />

I’ll probably write another book. I’ll always be<br />

a mom, first and foremost. Lots of things. I feel<br />

like I’m just getting started in many ways.<br />

MBS: How do you feel that “Dancing with<br />

the Stars” transformed your body?<br />

BB: It’s insane. Dancing seven days a week<br />

will transform anyone. It’s the hardest thing<br />

I’ve done, physically. I had a four-month old<br />

at the time and it was the absolute best way<br />

to get back into shape. I wish I had more time<br />

to dance because I loved it for many, many reasons.<br />

It’s an incredible workout!<br />

MBS: What do you think the key was to winning<br />

your season?<br />

BB: Learning how to think like an athlete. Believe in<br />

myself, believing in my partner. Never giving up, being<br />

brave…there are so many things. There’s a breakout box<br />

in my book called “Dance Lessons for Life” and it’s the<br />

many, many things I learned on the show. I really did<br />

learn so much, it changed me in many ways. Having<br />

never competed in anything before, it really taught me<br />

how to put my mind in the right place, how to believe<br />

in myself, how to never give up – even when I wanted<br />

to. How to be brave, and be flexible, and screw up and<br />

get back up and do it again.<br />

MBS: Now that you’ve been both a contestant and a<br />

host, what do you think is the most surprising thing that<br />

goes on behind the scenes of the show?<br />

BB: I don’t think anybody realizes how terrifying it is.<br />

And that when you take a celebrity who usually has their<br />

posse, and their entourage, and they’re so good at what<br />

they do, and you take them out of their element and<br />

put them in front of twenty-plus million people doing<br />

something they’ve never done before – it’s truly scary.<br />

I don’t think anybody watching really understands the<br />

hundred-percent commitment that goes into pulling off<br />

that 2 ½–minute dance. It’s really intense.<br />

MBS: What was your favorite dance routine?<br />

BB: My favorite was the rumba – it didn’t go very<br />

well, but that was my favorite. Rehearsals were much<br />

better than the live shows.<br />

MBS: Finally, where do you see yourself in the next<br />

5-10 years?<br />

BB: I’m extremely happy, which is the highest<br />

thing on my list. I hope I have longevity and always<br />

be relatable. I’m pretty content with what’s happening<br />

right now, so I hope that I’ll just continue to work. I<br />

don’t know what the future holds, but that’s part of the<br />

excitement of it all! MBS<br />

14 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

4 Weeks of Heart Healthy Tips<br />

Implement one tip a day for four weeks to improve your cardiovascular health<br />

1. Remember the turtle: Slow and steady wins the race. If you<br />

start eating healthy and exercising on January 1 and lose just one<br />

pound a week, you’ll be 52 pounds lighter on December 31.<br />

2. To make physical activity a habit, choose an activity you<br />

really like. Then start slowly and gradually increase the time and<br />

intensity. Pretty soon, you’ll have all the gain without any pain!<br />

3. Turkey surprise! Replace the ground beef in your recipes with<br />

ground turkey. Then add more spices to make up for turkey’s milder<br />

flavor.<br />

4. To increase your physical activity, wear a pedometer for a<br />

week or two to find out how many steps you take on average each<br />

day. Then every two weeks increase your daily average by 500<br />

steps. Before you know it, you’ll hit 10,000 steps a day!<br />

5. Reducing your sodium intake can help control your blood<br />

pressure. Do it gradually to let your taste buds adjust.<br />

6. Weight loss helps! First, it lowers insulin resistance, so<br />

your natural insulin can do a better job. Second, it lowers your<br />

risk of cardiovascular disease by reducing blood fats and blood<br />

pressure.<br />

7. A fiber-rich diet helps lower LDL (bad) cholesterol, raise HDL<br />

(good) cholesterol levels and helps control glucose levels. Fiber-rich<br />

foods include oats, peas, beans, apples and carrots. Your daily fiber<br />

intake should be 25–30 grams.<br />

8. Instead of letting your dog outside in the yard, take him for a<br />

walk. It will become a regular routine that racks up fitness points.<br />

9. Missing sweets? You can still have them if you learn to<br />

substitute small portions of sweets for other carb-containing foods<br />

in meals and snacks.<br />

10. Want new ways to improve your fitness? Help in your<br />

neighborhood. Consider volunteering for a landscaping project,<br />

helping elderly neighbors with their yards or working in community<br />

housing projects.<br />

11. Beware! With toppings and dressing, fast food salads<br />

can have as many calories as a hamburger. Pick darker greens<br />

and vegetables for their vitamin and fiber content and skip the<br />

croutons, sour cream and taco chips. Use low-fat salad dressing and<br />

dip your fork in it before spearing your salad.<br />

12. Be creative! Change “onefer” activities into “twofers.” Do<br />

lunges while you vacuum. Stretch your neck and shoulders while<br />

you drive. And if you can, walk while you have a meeting.<br />

13. To reduce your sodium intake to lower your blood pressure,<br />

use fresh, frozen and canned vegetables without added salt.<br />

14. Too tired for exercise? That’s why you should exercise. Being<br />

physically active will boost your energy, strength and stamina. Your<br />

heart beats stronger and pumps blood more efficiently, so all your<br />

body systems work better.<br />

15. Enjoy crunchy French toast. It’s low-fat, high-fiber and<br />

delicious. Dip whole-grain bread in a mixture of egg substitute and<br />

wheat germ. Cook on each side till brown in a skillet coated with<br />

nonstick cooking spray. Dust lightly with powdered sugar.<br />

16. Fit in fitness wherever you can. Park farther from the door<br />

when you go to the bank. When your family visits for holidays, take<br />

a walk with them to catch up.<br />

17. Choose your calories! That 100-calorie pie isn’t the same as<br />

100 calories of broccoli. The pie’s calories come from fat, while the<br />

broccoli’s comes from carbohydrates, fiber and minerals. Consider<br />

what will most benefit your body.<br />

18. Need a dumbbell? Try a can from your pantry. Use different<br />

size cans for different weights.<br />

19. End your meal with sugar-free, fat-free frozen yogurt or a<br />

small cone of fat-free yogurt. Ices, sorbets and sherbets have less<br />

fat and fewer calories than ice cream, but they’re chock full of<br />

sugar. They can spike your blood sugar if you don’t work the extra<br />

carbohydrates into your meal plan.<br />

20. Skipping rope is a classic exercise you’re never too old<br />

to do. Use heavy cotton or hemp rope. To measure the right<br />

length, fold the rope in half. It should reach from your armpit<br />

to the floor.<br />

21. Be alert for traps. Fat-free breakfast muffins may have lots<br />

of sugar. And skinless fried chicken can have almost as much fat as<br />

the regular kind.<br />

22. To work out harder on a treadmill, increase the elevation.<br />

Or just walk once or twice a week in a hilly area to increase the<br />

intensity of your workouts.<br />

23. You don’t have to give up all the foods you like. It’s the size<br />

of the portion that counts. And if you reduce the number of high-fat<br />

foods you eat, you can lose a significant amount of weight.<br />

24. Keeping a record of what you eat every day is the best way<br />

to succeed at losing weight and keeping the pounds off. It helps<br />

you spot problems and patterns, and record your progress.<br />

Keeping up with your record takes practice but the benefits<br />

are worth it!<br />

25. When dining out, focus on meat to cut fat calories. Choose<br />

grilled or broiled meats. Also look for lower-fat meats, such as<br />

sirloin. Finally, request a small serving size.<br />

26. Use an instructional video to try new activities that you<br />

don’t want to try in a crowded gym. Choose videos that are less than<br />

five years old and are appropriate for your fitness level.<br />

27. The best vegetable oils are canola and olive oil. They’re low<br />

in saturated fat and have the most monounsaturated fat.<br />

28. Listening to music can help make exercise more fun so you’ll<br />

do it longer.


PICTORIAL<br />

Join us on a walking<br />

(and running!) tour of<br />

Tinseltown with Jamie<br />

and Eric—and some<br />

soon-to-be-famous<br />

footwear<br />

Photography by<br />

Joe Montezinos<br />

16 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

Hollywood TM & Design © 2011 Hollywood Chamber of Commerce. The Hollywood Sign and Hollywood Walk of Fame TM are trademarks and intellectual property of Hollywood Chamber of Commerce. All Rights Reserved.<br />

MAKING TODAY<br />

★FAMOUS Day<br />

facebook.com/famousfootwear<br />

1<br />

We started our morning with a jog down<br />

Canyon Lake Drive in Lake Hollywood<br />

Park, high above the city of Los Angeles.<br />

It was a gorgeous start to the day with<br />

the adidas Oscillation under foot. They<br />

feature 360 degrees of ventilation,<br />

which is really cool—pun intended!<br />

FUN FACT: The Hollywood Sign was<br />

built in 1923 and originally spelled out<br />

“Hollywoodland” to promote a real estate<br />

development.<br />

Shown:<br />

Women’s adidas Oscillation 18500<br />

Men’s adidas Oscillation 18429<br />

Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 17


MAKING TODAY FAMOUS<br />

Day 2<br />

★<br />

Today we took to the streets<br />

of Beverly Hills for a scenic<br />

adventure through one of the<br />

most affluent neighborhoods<br />

in the country. We were<br />

getting the most from our<br />

workout with the help of my<br />

Skechers Tone-ups Fitness<br />

and Eric’s Shape-ups SRT.<br />

These toning shoes create<br />

natural instability to firm<br />

leg and glute muscles<br />

faster. Now we won’t have<br />

to visit one of the many<br />

plastic surgeons in this<br />

neighborhood—ha ha!<br />

FUN FACT: The City of Beverly<br />

Hills’ operating budget of<br />

more than $300 million is<br />

comparable to the Gross<br />

National Product of the<br />

British Virgin Islands.<br />

Shown:<br />

Women’s Skechers Tone-ups<br />

Fitness 70747<br />

Men’s Skechers Shape-ups SRT<br />

90135<br />

★<br />

18 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011<br />

famousfootwear.com<br />

facebook.com/famousfootwear<br />

Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 19


MAKING TODAY FAMOUS<br />

Day 3<br />

★<br />

In Hollywood, you can see the stars<br />

in the daytime! Today we’re following<br />

a map to stars’ homes wearing<br />

our favorite sandals. My Skechers<br />

Tone-ups help me tone up with every<br />

step while keeping my style cool<br />

and effortless. And I can’t name any<br />

names, but we spotted a certain<br />

award-winning actor who’s been in the<br />

news lately, and he’s not as tall as you<br />

would think!<br />

FUN FACT: Los Angeles is full of<br />

themed tours. From Hollywoodthemed<br />

tours featuring celebrities’<br />

homes and film locations to more<br />

morbid tours about famous tragedies<br />

and the Manson Family murders,<br />

there’s a little something for<br />

everyone’s interests.<br />

Shown:<br />

Women’s Skechers Tone-ups Moonrock<br />

76966<br />

Men’s Rockport Melvern 73331<br />

20 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

AD


MAKING TODAY FAMOUS<br />

Day 4<br />

We checked out the Roosevelt Hotel today after<br />

walking down Hollywood Blvd. We saw Grauman’s<br />

Chinese Theatre (right across the street!) and tried to<br />

spot some stars in the lobby but no such luck! I felt<br />

on top of the world in my rykä Assist trainers, which<br />

provide excellent support for proper alignment and<br />

comfort. Eric rocked his K-Swiss Tubes for the best in<br />

durability, flexibility and breathability.<br />

22 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011<br />

FUN FACT: The hotel’s sign is only accessible from the<br />

private rooftop deck of the Gable/Lombard Penthouse.<br />

This three-story suite was named for Clark Gable and<br />

Carole Lombard, who rendezvoused there in the 30’s.<br />

The hotel was also the site of the first Academy Awards<br />

★★★★★<br />

ceremony in 1929.<br />

Shown:<br />

Women’s Ryka Assist ST 2 76353<br />

Men’s K-Swiss Tubes Run 100 18430<br />

famousfootwear.com<br />

Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 23


MAKING TODAY FAMOUS<br />

★★★★ ★★★★★★★★★★★★<br />

Day 5<br />

Our trek down the Hollywood Walk of Fame was more of a run!<br />

And thanks to our lightweight Nike Dual Fusion running shoes,<br />

we cruised past more stars than I can even remember. They<br />

are so super flexible and cushioned, it wasn’t too hard to keep<br />

on trekking. We did pause for a quick pic in front of El Capitan<br />

Theatre. This trip will be full of great memories for sure!<br />

FUN FACT: The Hollywood Walk of Fame occupies both sides of<br />

a 15-block segment of Hollywood Blvd. and a 3-block segment<br />

of Vine St. and displays over 2,400 stars.<br />

Shown:<br />

Women’s Nike Dual Fusion Inspire 18627<br />

Men’s Nike Dual Fusion 72661<br />

Hollywood TM & Design © 2011 Hollywood Chamber of<br />

Commerce. The Hollywood Sign and Hollywood Walk<br />

of Fame TM are trademarks and intellectual property of<br />

Hollywood Chamber of Commerce. All Rights Reserved.<br />

24 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 25


MAKING TODAY FAMOUS<br />

★<br />

Day 6<br />

Today we’re taking it easy,<br />

doing a little shopping on<br />

Sunset Blvd. Our Nike sport<br />

sandals are keeping up with<br />

our spending spree with<br />

excellent cushioning and<br />

supreme comfort. They’re<br />

made of lightweight foam,<br />

so there’s no slowing us<br />

down. No time to waste—<br />

I spy another store!<br />

FUN FACT: Sunset Blvd. is<br />

about 24 miles long and<br />

passes through 10 cities<br />

of Los Angeles including<br />

Hollywood, Beverly Hills,<br />

Bel-Air and Pacific Palisades.<br />

Shown:<br />

Women’s Nike Havenwood<br />

61877<br />

Men’s Articulate 7.0 Slide<br />

71489<br />

26 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com


What combines the health benefits of being active with the<br />

thrill of treasure hunting, adds a dash of problem-solving,<br />

then finally tops it all off with a sense of community?<br />

Welcome to geocaching, which takes the adventure of a<br />

scavenger hunt and gives it a hi-tech twist.<br />

Simply put, geocaching is a worldwide, GPSdriven<br />

adventure game with a very simple goal: find<br />

the hidden treasure. Now before you start running<br />

out the door, compass and pickaxe in hand, know that<br />

there isn’t any actual lost gold or buried pirate chests<br />

to be found. Rather, the reward in the treasure – or<br />

geocaches – comes in the actual finding of them.<br />

And thanks to a tenacious global community, over<br />

1.3 million geocaches are waiting to be found. Read<br />

on to find out how this all started and how can you be<br />

one of the over 5 million and counting adventuring<br />

geocachers out there.<br />

On your marks...<br />

On May 2, 2000, twenty-four satellites orbiting<br />

the planet had a function called Selective Availability<br />

(which was a military countermeasure to prevent<br />

precision enemy targeting via civilian GPS) turned<br />

off. Suddenly, GPS systems around the world could<br />

provide nearly pinpoint accuracy.<br />

Just one day later, computer consultant Dave<br />

Ulmer decided to put this new GPS ability to the<br />

28 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011<br />

test and buried a parcel containing a logbook, pencil,<br />

and other various items, near Beavercreek, Oregon,<br />

just outside of Portland. That evening, he posted the<br />

coordinates (N 45° 17.460 W 122° 24.800) online.<br />

Within 3 days, Ulmer’s stash had been found – not<br />

once, but twice. Geocaching was born.<br />

Today geocaches can be found in over 100 countries<br />

around the world and on all seven continents. In fact,<br />

at this very moment, there may be one, if not several,<br />

around you.<br />

Get set...<br />

Unless you’re a topographical whiz, the first<br />

thing needed in the geocaching game is a GPS.<br />

Until recently, this could be a standalone device<br />

(from manufacturers such as Magellan, Garmin or<br />

DeLorme) ranging anywhere from $40 to a few<br />

hundred dollars, depending on features and processing<br />

power. Obviously, if you’re looking for a geocache in a<br />

heavily populated area, precision tracking may not be<br />

as important – but if you venture well off the beaten<br />

path, you’ll want to not only successfully find your<br />

targeted geocache, but also successfully find your way<br />

back to civilization.<br />

In the past couple years, however, another option<br />

has made geocaching even more popular. Thanks<br />

to GPS-enabled smartphones and PDAs,<br />

getting into geocaching can be as simple<br />

as downloading an app.<br />

The next step in your geocaching<br />

adventure is visiting www.geocaching.<br />

com and setting up a free basic<br />

membership. Geocaching.com provides<br />

a tremendous “home base” of tips, hints and resources<br />

to guide you on your journey. Once your profile has<br />

been set up, it’s time to start your hunt – you can search<br />

for geocaches a number of different ways, including<br />

specific address, zip code, area code and more.<br />

After inputting your information, you should see at<br />

least a few nearby caches (if you don’t, you may need<br />

to increase your search radius). After perusing your<br />

choices and deciding on the cache you wish to seek,<br />

you can have geocaching.com send that information<br />

to your GPS or GPS-enabled smartphone. Now you’re<br />

ready for the search!<br />

Today geocaches<br />

can be found in over<br />

countries<br />

around the world<br />

and on all seven<br />

continents.<br />

famousfootwear.com<br />

WhaT’s The cache?<br />

While geocaching.com can give you some hints as to how to find the cache, as well as<br />

the latitude/longitude of the elusive object, the exact location and description of the<br />

caches themselves can be a little vague. And with good reason – how fun would it be<br />

to have your treasure quest spoiled with directions like “look for the plastic box under<br />

the big rock”? In fact, not all caches are equal. Here’s a breakdown of just a few types a<br />

caches, according to geocaching.com:<br />

TrAdiTioNAl CAChe:<br />

The most common of caches, this<br />

is usually a weatherproof container<br />

filled with a logbook to sign,<br />

as well as other items or trinkets.<br />

It’s okay to take a trinket, but you<br />

must leave something of equal or<br />

greater value for the next geocacher.<br />

MulTi-CAChe:<br />

A “multiple” has two or more locations,<br />

with the last location having<br />

the actual container. Multiples can<br />

take a little longer, as each location<br />

leads you to the next; so plan<br />

your time accordingly.<br />

MysTery CAChe:<br />

Also known as puzzle caches,<br />

mysteries can be comprised of<br />

puzzles or riddles that must<br />

be solved to get the actual<br />

coordinates of the cache.<br />

GO!<br />

Just over 10 years old, modern-day geocaching<br />

has grown wildly popular, embraced as an<br />

eco-activity by the National Parks Department,<br />

departments of tourism and local communities,<br />

just to name a few. It’s a fun, easy way to<br />

spend some time outdoors, while challenging<br />

the brain at the same time. When it comes to<br />

looking for a new way to get out and be active,<br />

individually or in a group, give geocaching a go<br />

– you never know what you’ll find. MBS<br />

www.geocaching.com<br />

The Rules Of<br />

GeOcachinG:<br />

1<br />

2<br />

3<br />

eveNT CAChe:<br />

Coordinated locally, Events are<br />

designated by a specific time<br />

and location for local enthusiasts<br />

to gather and meet.<br />

MegA-eveNT CAChe:<br />

A mega consists of 500 or more<br />

people and are annual events<br />

attracting geocachers from<br />

around the world.<br />

CAChe iN TrAsh ouT<br />

eveNT:<br />

A fun spin on a clean-up endeavor,<br />

these events have geocachers<br />

collecting and disposing<br />

of trash while on a hunt.<br />

If you take something<br />

from the cache, leave<br />

something of equal or<br />

greater value.<br />

Write about your find<br />

in the cache logbook.<br />

Log your experience at<br />

www.geocaching.com.<br />

MentalNotes<br />

Question: Are there any<br />

supplements I can take to improve<br />

my memory?<br />

Answer: Nope. Unfortunately for<br />

all anniversary-forgetting husbands,<br />

there is not a total recall pill. Some<br />

studies suggest that ginkgo biloba<br />

may increase blood flow to the brain,<br />

possibly improving memory. However,<br />

the results are mixed; check with a doc<br />

before taking ginkgo because it can<br />

thin blood. Also, folate helps decrease<br />

the amount of homocysteine, which<br />

is linked to Alzheimer’s. In addition<br />

to supaplements, folate is plentiful in<br />

leafy, green veggies.<br />

Question: Will taking a catnap<br />

during the day keep me from sleeping<br />

well at night?<br />

Answer: The key to a good night’s<br />

sleep is consistency. You don’t want<br />

to alter your sleep patterns from day<br />

to day or from weekdays to weekends.<br />

Everyone needs a quick nap now and<br />

then, though. Just keep your afternoon<br />

snoozing to 30 minutes or less.<br />

>>FASTFACT<br />

20 minutes<br />

a day<br />

Amount of meditation that<br />

will increase the brain’s<br />

pleasure center, enabling<br />

you to feel more positive<br />

and at ease. A quick way to<br />

meditate: Sit comfortably,<br />

close your eyes, and<br />

envision your mind as a<br />

full cup. Allow thoughts to<br />

come and go, then visualize<br />

the cup emptying. Benefits<br />

have been shown after<br />

doing this for as little as<br />

five consecutive days.<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 29


More ways to<br />

Massage<br />

Exploring different massage<br />

techniques and their benefits<br />

By Karen Satke, L.M.T.<br />

In the last issue of Mind Body Sole, we talked about<br />

how you can ensure a massage is a valuable experience.<br />

Now I would like to show you that the<br />

world of massage therapy has a lot more to offer than<br />

a deep tissue or relaxation treatment. Massage variations<br />

are commonly called modalities, and they can be as<br />

simple as a custom scalp therapy or as extraordinary<br />

as having your muscles kneaded while floating in a<br />

pool of 98 degree water. There may be opportunities<br />

to try a new modality near your home, or you may be<br />

able to incorporate a massage adventure into your next<br />

vacation. But before you spend hundreds on a unique<br />

spa experience, there are a few points to consider:<br />

Is the therapist skilled in this technique? Is this a<br />

valuable massage, or just an expensive fad?<br />

As a massage therapist, I see massage fads rise and<br />

dissipate. I also hear horror stories from clients who<br />

have been injured from unskilled practitioners. With<br />

all the options available to an eager massage seeker,<br />

there are many modalities to safely try, and many<br />

more amazing techniques to try after doing a bit of<br />

research. Consider these modalities:<br />

Hot Stone Massage: In this massage, a practitioner<br />

holds polished warm stones in their hands while<br />

massaging the client. The stones are heated in hot<br />

water and are moved quickly across the oiled body<br />

so the heat penetrates deep into the muscles. An<br />

exceptional hot stone experience is worth calling<br />

ahead to ask how much training the therapist has<br />

received in the technique. A reputable spa will be<br />

happy to provide this information, and they may<br />

be able to recommend an expert on staff. An hour<br />

massage is a good introduction, but 90 minutes are<br />

recommended to receive the full benefits. A skilled<br />

hot stone massage quickly induces deep repose and<br />

loosens the tightest muscles.<br />

Reflexology: Traditionally, Reflexology is an<br />

ancient technique of applying pressure to various<br />

points of pressure on the feet or hands to achieve<br />

corresponding results in other parts of the body. Often<br />

used for pain relief, a highly skilled Reflexologist will<br />

also know routines for healing and system stimulation.<br />

Even though the treatment focuses on overall body<br />

health, the application of pressure to the feet is<br />

distinctively relaxing.<br />

More commonly, spas are using the term<br />

“reflexology” to describe any foot treatment, so check<br />

the spa brochure. An ancient healing technique may<br />

be appealing, but a general foot massage may be just<br />

what you need after a day of walking. A reflexology<br />

session may include a foot soak, scrub, steamy towels,<br />

and the custom massage.<br />

Thai Massage: For those wanting to try something<br />

unique and rewarding, Thai massage may be the<br />

choice. In this technique, the client relaxes as the<br />

therapist stretches their body and applies deep<br />

pressure to specific points on the muscles. Often<br />

described as “yoga without the effort,” the massage<br />

opens stiff joints and elongates inflexible muscles.<br />

The extensive stretching requires a large space and is<br />

often conducted on a soft mat on the floor and the<br />

guest is fully dressed in loose clothing. The bending<br />

and flexing of the client’s body requires some close<br />

contact with the therapist, so it is not recommended<br />

for those requiring excessive personal space. Thai<br />

massage is a skilled therapy and those practicing it<br />

have extensive training in practicing the massage,<br />

explaining the technique, and creating an environment<br />

where you may feel comfortable and relaxed. After<br />

a session of Thai massage, clients have a feeling of a<br />

regenerated body, relaxed and full of energy at the<br />

same time.<br />

These modalities are becoming more popular and<br />

are likely to be where you are traveling or possibly<br />

near your home. A deep tissue massage is great, but<br />

don’t be afraid to try something new. More than<br />

just a massage, these specialized modalities can<br />

teach you new ways to view your health, allow you<br />

to experience another culture, and bring your body<br />

to a new level of relaxation. MBS<br />

30 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

Feng<br />

The<br />

Shui Way<br />

Decorating trends come and go — hello, shag<br />

carpet — but for the past 4,000 years the<br />

Chinese have relied on the principles of feng<br />

shui to guide them in designing their homes and<br />

offices. Feng shui practitioners believe that when<br />

objects and elements are arranged in harmony and<br />

balance, you’ll live a happier, healthier and more<br />

love-filled life. “Feng shui has a lot to do with<br />

psychology,” says Susan Chan, a New York feng shui<br />

consultant. “When you move objects around, it can<br />

help free energy that’s blocked.”<br />

Here are ideas to create good feng shui in your<br />

own home and office.<br />

Keep your front door bright and unblocked. If<br />

the door is cramped and dark, your flow of positive<br />

energy is blocked. If it’s welcoming, bright and able<br />

to open at least 90 degrees, you’ll be receptive to<br />

opportunity and luck. Be sure plants near the front<br />

door are healthy, that the key doesn’t stick and that<br />

the outside light works.<br />

ThIS aNcIENT chINESE arT MIghT juST BrINg<br />

ENErgY, LOvE aND LucK TO YOur hOME Or OFFIcE<br />

Be mindful of the command position. When you<br />

have a clear view of the main entrance to a room<br />

you feel empowered, safe and comfortable. In your<br />

office, you’ll be more productive because you won’t<br />

be distracted by sounds and voices coming from<br />

behind you. If you work in a cubicle that makes<br />

this impossible, try positioning a mirror so you can<br />

see the opening from where you sit.<br />

Unplug your bedroom. To recharge your chi, or<br />

life energy, while you sleep, you want your bedroom<br />

to be a soothing, restful environment. If you have a<br />

TV there, keep it in a media center with doors that<br />

can close while you sleep.<br />

Get back to the elements. Feng shui is based on<br />

the Five Elements. Here’s how to use them:<br />

Add energy and passion to a space with a FIRE<br />

element such as candles, or with the colors red<br />

and orange.<br />

Bring the stability of nature inside with an<br />

EARTH element such as a landscape painting or<br />

crystals, or incorporate earthy colors like beige<br />

and light yellow.<br />

Improve clarity and efficiency with a METAL<br />

element like metallic vases or sculptures, or<br />

surround yourself with greys and whites.<br />

Create calm and freshness with a WATER<br />

element such as a fountain or mirror, or use<br />

the color blue.<br />

Gain health and vitality with a WOOD<br />

element such as live plants or wooden frames,<br />

or consider decorating in browns and greens.<br />

As exotic as feng shui may sound, it’s something<br />

we all practice, says Tess Whitehurst, author<br />

of Magic Housekeeping: Simple Charms and<br />

Practical Tips for Creating a Harmonious Home.<br />

“No man in his right mind would propose on<br />

the side of the freeway,” she says. “He knows<br />

that certain atmospheres are conducive to certain<br />

outcomes and others are not. That’s feng<br />

shui.” MBS<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 31


Need an Afternoon Boost?<br />

Every day around 2 or 3, the mid-afternoon slump hits.<br />

Instead of chugging a cappuccino or energy drink, try this<br />

two-minute yoga recharge from Dr. Mary Schatz, author of<br />

Back Care Basics.<br />

Sitting straight in your chair, breathing in out through<br />

your nose, inhale for four counts, then exhale while you<br />

count to eight. Repeat three times. Stand up and reach<br />

for the ceiling, with your arms extended above your head<br />

in the shape of a “Y.” Continue the relaxation breathing<br />

described above for three or four breaths.<br />

Turn to face a wall and press your palms into the<br />

wall just above shoulder height. Bend at the hip joint as<br />

though you were a suspension bridge with your tailbone<br />

bone at one end and your hands at the other. Hold for 30<br />

seconds, then release.<br />

In Transit<br />

A long daily commute can take a toll on your health in<br />

the form of back pain, high cholesterol, obesity and anxiety.<br />

Make your daily trek healthier by taking care of your<br />

senses:<br />

TASTE: Munch on cholesterol-lowering nuts like<br />

almonds, and drink plenty of water.<br />

SMELL: If your route is filled with truck’s diesel exhaust,<br />

keep your windows closed.<br />

HEARING: Listen to comedy podcasts. Laughing releases<br />

feel-good endorphins, improves your immune system<br />

and short-circuits the stress response.<br />

SIGHT: Choose sunglasses that block 99 to<br />

100 percent of UVA and UVB rays.<br />

TOUCH: If driving bothers your back, invest in<br />

a lumbar support.<br />

Sizeable<br />

Change<br />

You can eat less without<br />

feeling deprived by tricking<br />

yourself into feeling fuller<br />

with smaller portions. One<br />

key way is to downsize your<br />

dishes. People eat about<br />

30 percent more when<br />

they’re served food on<br />

oversized dinnerware. Try<br />

using 9- or 10-inch plates,<br />

since super-small plates<br />

might send you back for<br />

seconds. And make seconds<br />

even less tempting by<br />

plating your food before<br />

you sit down. Studies show<br />

you’ll eat 14 percent less<br />

then if you serve yourself at<br />

the dining table.<br />

Happy Is as Happy Does<br />

Happiness isn’t an accident. Shawn Achor, author of The<br />

Happiness Advantage, says establishing a positive habit, like<br />

starting your day by jotting down three things you’re grateful<br />

for, can increase your moment-to-moment happiness.<br />

Try these other feel-good strategies:<br />

Cultivate a circle of upbeat pals. Research shows that every<br />

happy friend you have increases your own chance of happiness<br />

by 15 percent. What’s more, your happiness is boosted even by<br />

the happy friends of a friend of a friend.<br />

Create a happiness budget. You can buy happiness, it turns<br />

out, but only if your spending on fun experiences, like a vacation<br />

or dance lessons, rather than on stuff.<br />

Stay engaged. Harvard psychologists using the Track Your<br />

Happiness iPad app to research happiness discovered that<br />

whatever activity people were doing, they were significantly<br />

less happy when they let their mind wander—which they did<br />

almost 50 percent of the time! Meditation can help you learn<br />

to live in the moment.<br />

>>FASTFACT<br />

average<br />

24The<br />

number<br />

of minutes Americans<br />

spend commuting<br />

to work each day,<br />

according to the<br />

Census Bureau. That<br />

adds up to more than<br />

100 hours a year.<br />

32 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

ACROSS<br />

SUMMERTIME Crossword<br />

Challenge your mind with our<br />

crossword puzzle! Research has<br />

shown that mentally-stimulating<br />

games help prevent memory loss.<br />

So put your knowledge to the test<br />

and do your a brain a favor while<br />

you’re at it. by Carol Retkowski<br />

2. Letter of credit<br />

5. Longest day<br />

9. With or without seeds; fight anyone?<br />

11. Mild flavored, flaky white fish<br />

13. Account Executive<br />

14. Summertime weed<br />

15. Sultry days of the year<br />

17. Portable bed<br />

18. Home of the Hawkeyes<br />

19. Higher the SPF the less of this<br />

21. Involves 18 at a time<br />

23. Hammock activity<br />

24. Can be small and white<br />

25. Let it stand<br />

26. Type of berry<br />

28. State of mind when drinking too much<br />

31. Uncorporated area of the U.S.<br />

32. Could be a rat or a clock<br />

33. You’re only this as you feel<br />

34. Another term for holiday<br />

35. Honey producers<br />

37. Krewes of Elvis<br />

38. On the mat<br />

40. Swiss Army has a pocket variety<br />

42. Could hold line or film<br />

43. Outdoor gathering with ants<br />

44. Warm climate trees<br />

46. With a Harley hobby<br />

48. Hot weather pests<br />

49. We bring good things to life<br />

50. Anno Domini<br />

51. Prefix in chemcial compounds<br />

53. Source of the golden tickets<br />

55. Kind of lizard typically found in a bar<br />

57. Des Moines locale<br />

59. A brief appearance<br />

61. Don’t jump off a bridge without one<br />

62. Large shell<br />

63. Three strikes<br />

64. Automatic response; ____-jerk (plural)<br />

65. To remain supportive of; stick fast to<br />

66. Summertime shoes<br />

DOWN<br />

1<br />

1. Summertime structures<br />

2. 20,000 of them under the sea<br />

3. Wothy of belief<br />

4. Includes brown, pale and scotch<br />

6. Aquire knowledge<br />

7. Treat with a humorous delivery<br />

8. To change<br />

10. At this time<br />

12. On the 4th in the USA<br />

16. Ivy League university<br />

19. A means of thermoregulation<br />

20. Brand of coffeemaker<br />

22. Heavy in the heat<br />

27. Wine Country locale<br />

28. Cry hard<br />

29. Baseball card provider<br />

30. Summertime fare<br />

31. Originated in Scotland<br />

32. String or polka-dot<br />

36. Acquatic locomotion<br />

39. Plastic flying disc<br />

41. Explosive pyrotechnics<br />

43. A pirate’s leg<br />

45. Amaze or stun<br />

46. Landform along a shoreline<br />

47. The thrill __ gone.<br />

50. Sarah Palin’s locale<br />

52. For office or on a track<br />

54. Slang meaning to have microwaved your food<br />

55. Pound<br />

56. Used for camping or landing a plane<br />

57. A debt<br />

58. Visitors to a picnic<br />

60. ____ Lisa<br />

62. A small sailing vessel<br />

For answers, go to famousfootwear.com/mbs<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 33


Fitness for<br />

the Whole<br />

Family<br />

Make a move to get your<br />

whole family healthy with fun<br />

activities you can do together<br />

By Sarah Bowen Shea<br />

Sometimes as a parent, “do as I say, not as I do” is the best course of action. But<br />

when it comes to getting your kids to move more than a video game controller,<br />

actions speak louder than words.<br />

“When children see mom and dad being active, they are less likely to experience<br />

the world through a video game,” says Brett Klika, director of youth athletics at<br />

Fitness Quest 10, a health and fitness facility in San Diego.<br />

Case in point: When Libby Robbins of Portland, OR., saw her mom getting<br />

to hit a punching bag and lift weights at her gym on a “Take Your Daughter<br />

to Work Out Day,” she asked to have her seventh birthday party at the facility,<br />

Portland Team Fitness. “The favorite thing was the rings,” says Libby’s<br />

mom, Tahni Hamilton. “All the kids had a great time, jumping around and using<br />

hand weights as microphones to belt out Journey songs.” When they’re not<br />

gallivanting with weights and medicine balls, Hamilton tries to incorporate<br />

physical activity into her family’s life in other ways, like skiing, biking and jogging.<br />

“We want to do things as a family instead of shuttling each kid to a vari-<br />

Explore indoor<br />

activities, like<br />

a rock climbing<br />

gym, when the<br />

weather is<br />

a factor.<br />

ety of sports that they do only with other kids while we sit and watch,” she says.<br />

Why does it matter? Getting active with your kids does more than ward off childhood<br />

obesity, it helps them learn lifelong habits for wellness. The trick is to choose<br />

activities that engage everyone, says Klika. “Create a culture of play in the family in<br />

which you interact with each other through physical activity.” If this sounds like fun,<br />

then consider these five ways to get fit with your family, as suggested by Todd Galati<br />

with the American Council on Exercise, father of two young (and active) children.<br />

1. Play it uP<br />

The possibilities are endless in your yard, at a park or even a beach—throw or kick<br />

a ball, toss a Frisbee, climb on playground equipment, fly a kite, shoot baskets. “Even<br />

though it seems basic, all of these activities let your kids see you play with them,<br />

which is positive encouragement for childhood activity,” Galati says.<br />

2. try the shore thing<br />

Take to the water for fun activities like swimming, waterskiing, canoeing, boogie<br />

boarding, surfing, or simply chasing waves on the beach. You’ll be having such a<br />

good time, everyone will forget it’s good for them.<br />

3. Climate-Control your oPtions<br />

When the weather won’t cooperate, go to a rock climbing gym. “It’s a safe,<br />

controlled environment suited for various ability levels,” explains Galati. Other<br />

indoor ideas: roller or ice skating at a rink, a group martial arts class, or turn your<br />

living room into a gym with Wii fitness games or a dance party.<br />

34 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 facebook.com/famousfootwear<br />

4. make work fun<br />

Enlist your child’s help raking or gardening. Galati has his 4-year-old<br />

daughter convinced yardwork is “the coolest thing ever.”<br />

5. hit the trail<br />

Head out on family hikes or bike rides, remembering that physical abilities<br />

of family members may differ. Hiking with a 4-year-old means making frequent<br />

stops to pick up rocks and examine leaves, whereas your 10-year-old might<br />

want to race you to the top of a hill.<br />

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CHILD’S PLAY<br />

There’s no rule that says<br />

children—or parents—are the only<br />

ones who can have fun while getting<br />

fit. Tap into your inner child with<br />

these good-for-you activities:<br />

HOOP IT UP<br />

Hula hooping strengthens the<br />

core (stomach and back) muscles,<br />

while testing endurance and agility.<br />

Hula-hoop workouts with weighted<br />

hoops are turning up at gyms across<br />

the country, and there are several hula<br />

hoop DVDs.<br />

JUMP FOR JOY<br />

This boxing staple will get your<br />

heart pumping within seconds, and<br />

leave you breathless soon after, so<br />

ease into it. Build up to jumping nonstop<br />

for 5 or 10 minutes—playground<br />

ditties optional. “Bubblegum,<br />

bubblegum, in a dish…”<br />

Get rollin’ in a pair of Rollerblades<br />

and cruise your way to fun.<br />

URBAN PlAYGROUNd<br />

Go for a walk or a jog and use a park bench to do tricep dips or a curb for calf raises. (Go to<br />

outdoorfitness.com for ideas from Tina Vindum, author of Tina Vindum’s Outdoor Fitness: Step Out of<br />

the Gym and Into the Best Shape of Your Life.)<br />

dO A WHEElIE<br />

Strap on some Rollerblades and safety equipment (the ground is a lot further away from<br />

your wrists and head when you’re an adult!). For extra fun, hit a local roller rink with friends<br />

for an ’80s night.<br />

HEAd FOR THE HIllS<br />

Fitness doesn’t get much more fun than riding along muddy trails and navigating obstacles with<br />

the wind whistling past your helmet.<br />

GET ON THE BAll<br />

Play soccer, softball, kickball or dodgeball. You loved them in elementary school and you can again,<br />

thanks to adult leagues in many cities and towns.<br />

TURN ExERcISE ON ITS HEAd<br />

Bound into a trampoline or tumbling class for adults. These classes offer an amazing core workout<br />

from having to stabilize your body in motion—and laughing.<br />

GET A BONUS OFFER<br />

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The j y of Tech<br />

One fitness buff gets bitten by the Fitbit bug<br />

by KASSIE KUSSMAN<br />

Yes, You will see<br />

me at the gYm<br />

in the morning, during lunch, after work and on<br />

the weekends. I am one of those. I’m not a freak;<br />

I just do what I can to find extra time to get my<br />

gym fix in. From spinning, weight lifting, running<br />

and kickboxing – I’ll do anything just to get my<br />

blood pumping. So maybe it’s become more of an<br />

obsession than a hobby, but it’s a healthy one.<br />

In my quest to remain healthy, one obstacle I<br />

always run into is balancing how much food I eat<br />

with the amount of calories I burn. I’ve tried calorie<br />

counting in the past, but slowly lost interest and<br />

reverted back to my old ways. For a while I thought<br />

about getting a Bodybugg to help track my calories<br />

burned and consumed – like I’ve seen the contestants<br />

on The Biggest Loser using – but after some research<br />

I wasn’t ready to drop $200 on a device or pay a<br />

monthly fee to use their website. Plus, I also didn’t<br />

like how bulky the Bodybugg looks on your arm.<br />

Then I came across the Fitbit.<br />

Just like your average pedometer, the Fitbit<br />

tracks your steps, distance traveled and calories<br />

burned. What makes Fitbit special is that it also<br />

lets you log your exercise, calorie consumption and<br />

even track your sleep patterns (using 3D motion<br />

sensors similar to those used in the Nintendo Wii).<br />

For just $99 and some setup on the nicely designed<br />

and free website to help track progress, I was ready<br />

to get started.<br />

I ordered my Fitbit from its site (www.fitbit.com)<br />

and received mine within a week. In the box was<br />

a small black device that looked a bit like a money<br />

clip with an LED screen and button on one side.<br />

Functionally, the Fitbit is very simple: When you<br />

press the button a blue display shows your calories<br />

burned, steps taken and miles walked. There’s also<br />

an image of a growing flower that gets taller and<br />

taller the more active you are thoughout the day.<br />

Along with my Fitbit came a charging dock, a wrist<br />

strap for wearing the device while you sleep, a clip<br />

for use with thick belts, and instructions on where<br />

to download the necessary tracking software.<br />

The software was easy to install – in no time I<br />

created my profile on the Fitbit website. On the site,<br />

you enter all your personal stats and upload a photo<br />

of yourself. You can also create goals for yourself,<br />

such as setting a number of steps or distance per<br />

week or reaching particular weight goals. Fitbit does<br />

also offer a premium membership for $49.99 per<br />

year that allows you to track your progress more<br />

in-depth, but the basics are plenty for me.<br />

On your dashboard (home page) there<br />

are a lot of brightly colored graphs that<br />

show all of the data your Fitbit collects<br />

about you. The Calories Graph shows<br />

your calories burned every five minutes<br />

(color-coded to reflect your intensity<br />

level), as well as your calories consumed<br />

at different parts of your day. The Activity<br />

Chart and Graph breaks down your total<br />

activity for the day and your steps taken.<br />

On the Fitbit site,<br />

the Activity Chart<br />

& Graph breaks<br />

down your total<br />

activity for the day.<br />

The last graph is for your Sleep Efficiency, and this<br />

is the one that really surprised me.<br />

Like I mentioned, if you wear your Fitbit while<br />

sleeping, it will track your sleep patterns – it tracks<br />

how long it took you to fall asleep, how many times<br />

you woke up during the night, how long you were<br />

in bed versus your actual sleep time and your sleep<br />

efficiency score. The first night I wore my Fitbit to<br />

bed I was surprised to see that I woke up nine times<br />

during the night and only got five hours of actual<br />

sleep. I’ve always had trouble sleeping but I didn’t<br />

realize it was that bad. Still, I love checking in the<br />

Fitbit<br />

actual size<br />

morning to see how many times I woke up during<br />

the night and see how long it took me to fall asleep –<br />

it’s one of my favorite things about the Fitbit.<br />

On the tracker portion of the site, you can log<br />

and track things like your meals,<br />

activities, weight, heart rate,<br />

blood pressure, and glucose<br />

levels. The ones I use most are<br />

the food and activities log. The<br />

food log is basically a food diary<br />

where you keep track of all the<br />

food you eat throughout the<br />

day as well as the amount of<br />

water you drink.<br />

The Fitbit food database has<br />

over 50,000 different foods to<br />

choose from (you can also create<br />

your own food and meals if you<br />

don’t see what you’re looking for). Unfortunately,<br />

the database wasn’t as comprehensive as I’d like, and<br />

a few times, I found that the calories on some of<br />

the foods were wrong or I couldn’t find what I was<br />

looking for at all. I’d rather use a more extensive<br />

food-tracking app like Lose It or Live Strong.<br />

The activity tracker is where you can log all the<br />

exercise you’ve done throughout the day. While the<br />

Fitbit is great for tracking running and walking, it’s<br />

Getting started and set up was<br />

a snap with the easy to follow<br />

directions and illustrations.<br />

The first night<br />

I wore my Fitbit<br />

to bed I was<br />

surprised to see<br />

I woke up nine<br />

times & only<br />

got five hours<br />

of actual sleep.<br />

not accurate for activities like the elliptical, weight<br />

training or riding a bike so it’s best for you to log<br />

those activities manually. They have a database with<br />

tons of activities ranging from sports to workouts,<br />

Wii games to housework. I’ve never<br />

had a problem with trying to find<br />

an activity and their calorie count is<br />

pretty accurate.<br />

One problem I did encounter<br />

with the Fitbit was that I couldn’t<br />

get it to sync its data to the website<br />

(I’m on a Mac). Fitbit should be able<br />

to sync wirelessly anytime you’re<br />

relatively still and within 15 feet of<br />

your base station or by docking it on<br />

the base station. I have read on their<br />

community help and support forum<br />

that other people on Macs have<br />

had this same problem. I emailed their customer<br />

support and asked what they could do to help. Four<br />

days later they sent me a firmware update that fixed<br />

the problem, but I don’t know why that information<br />

wasn’t available on their site. Luckily, the data the<br />

Fitbit collects is stored in the device for up to 10<br />

days, so I didn’t lose any information.<br />

Over all I’ve become quite addicted to checking<br />

my charts and stats throughout the day. It’s been<br />

keeping me motivated to stay active and think<br />

about how much I’m actually eating. I like having<br />

goals to work towards and when I see I’m short a<br />

WhaT’s aWesome<br />

• Small and sleek design<br />

• Sleep tracking feature<br />

• The ability to wirelessly sync with its<br />

base station<br />

few hundred steps at the end of the day I go out<br />

for a quick walk around the block to get them all<br />

in. After only two weeks of use I’ve lost five pounds<br />

and my jeans are fitting better. I see myself using<br />

Fitbit for a long time.<br />

If you’re looking for something that’s easy to set<br />

up, easy to use and easy to track to keep yourself<br />

motivated, check out Fitbit!<br />

The Fitbit dashboard is full of useful information,<br />

but isn’t over-complicated or too technical to follow.<br />

Once I got my syncing issues worked out, the website<br />

was a snap. This image shows the calories consumed<br />

– as well as burned – in a single day. Whoo-hooo!<br />

36 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 37<br />

WhaT’s Lame<br />

• Food tracker is slightly inaccurate and does not<br />

have a wide variety of food options<br />

• No way to check the battery level without<br />

docking it<br />

• No clock or stopwatch features<br />

WhaT eLse<br />

• Fitbit recently released a mobile website you<br />

can access on your smart phone to log your<br />

food, enter activities and look at your daily<br />

stats from the last time your Fitbit was synced.<br />

Too bad there’s no way to sync your Fitbit with<br />

your smart phone over Bluetooth.


TO SNEAK<br />

OR NOT TO<br />

SNEAK?<br />

Should You Go Stealth<br />

to Improve Your<br />

Family’s Health?<br />

By Adrienne Levin Coleman<br />

Once upon a time, my family all headed to our<br />

favorite neighborhood Japanese steakhouse,<br />

so the kids could watch someone having fun<br />

cooking their dinner (‘cause our kitchen certainly<br />

doesn’t see that kind of action!).<br />

My husband watched with wonder, but he wasn’t<br />

looking at the frenetic hibachi chef. Instead, he was<br />

spellbound by our six-year-old niece Emily, as she<br />

enthusiastically ordered eel off the sushi menu…and<br />

then happily polished it off. Hey, we would have been<br />

just thrilled that our daughter was giving the fried rice<br />

a shot. But this? This was amazing!<br />

We all know people whose kids eat anything.<br />

And I mean anything. Their children chow down on<br />

babaganoush from a Middle Eastern restaurant and<br />

munch Massaman Curry Chicken from the Thai<br />

place. We watch and think: How’d they get their kids to<br />

do that?, as if it’s some miraculous circus feat.<br />

Perhaps the hibachi masters are actually on to<br />

something. I’ve seen kids try a new food after the<br />

entertaining chef with the Big Knife does something<br />

fascinating with it. But is it the fun way food is<br />

presented—volcanoes built from onion rings, other<br />

edibles crafted into choo-choo trains—or is it just<br />

that the guy’s holding a giant cleaver this close to their<br />

dinner plate?<br />

Intimidating cutlery aside, there are, indeed, ways<br />

to get your kids to break out of their comfort zone<br />

and eat healthy.<br />

Some parents find success by going stealth, playing<br />

“hide and sneak” with their family’s food. But if you<br />

masterfully plot the way you present food in the first<br />

place, all that trickery becomes unnecessary. Here’s a<br />

look at both options…<br />

TO SNEAK…<br />

With a marketing background, I’m all about<br />

the re-branding of a food-— “spinning” the title<br />

into something kid-fabulous. So in my daughter’s<br />

formative years, sautéed zucchini slices with melted<br />

parmesan cheese on top became “Zucchini Pizza.” My<br />

sister introduced my spawn to “Cauliflower Popcorn,”<br />

a.k.a. cauliflower baked on a cookie-sheet with a little<br />

olive oil and veggie seasonings on top, served in<br />

popcorn-sized bites. And of course, plain<br />

ol’ broccoli was presented as “broccoli<br />

trees.” Wayyyy more interesting!<br />

Sometimes, it’s other family<br />

members who need the sneak attack.<br />

My husband swore he could tell the<br />

difference between “light” ice cream<br />

and regular, and he’d decided he didn’t<br />

like “light.” So I bought both<br />

versions of vanilla from the same<br />

manufacturer, and Operation<br />

Prove Him Wrong commenced.<br />

I let the ice creams melt a bit,<br />

just long enough for them to slip<br />

out of their identical containers<br />

intact. Then I swapped the<br />

containers, and served him the<br />

“light” version, in its non-light<br />

“Food Face” plates can add<br />

fun to the rainbow of colorful food<br />

you offer your child, and indulge the<br />

artist within as well! They are offered<br />

by Fred & Friends, along with a wide<br />

variety of other items (Dinnersaurs<br />

cutlery, Chimpsticks for sushi) that<br />

make dinnertime an event, not a<br />

chore. www.worldwidefred.com<br />

container, that evening. Score! He liked it, and had<br />

no idea he was eating the less-caloric version. When<br />

I admitted what I’d done, he permanently switched<br />

over to light that very night!<br />

The Big Reveal (“Guess what you just ate! And<br />

you liked it!”) is an important teaching tool, according<br />

to Registered Dietitian Cristiana Milone, of Emory<br />

University School of Medicine and Children’s<br />

Healthcare of Atlanta. And, she adds, “The<br />

more you try a certain food, the more your<br />

taste buds adjust to that, so hopefully the<br />

family member would gradually learn<br />

to like it.”<br />

Which brings me to the ultimate in<br />

hide-and-sneak methodology: slipping<br />

nutrients into your unsuspecting family’s<br />

favorites. If healthy food choices<br />

get a chilly reception in your<br />

house, many foods popular with<br />

kids are great hiding places. Grind<br />

up some greens and mix ‘em into<br />

meatloaf, meatballs or burgers.<br />

You can even lift up the cheese on<br />

pizza and tuck some pulverized<br />

“superfoods” underneath. (See<br />

“Eat the Rainbow” for good ones<br />

38 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

GREEN RED YELLOW/ORANGE BLUE/PURPLE WHITE/GREENISH<br />

Rich in folate (a.k.a. folic acid),<br />

green foods improve overall brain<br />

functioning, as well as DNA formation<br />

for cell repair and growth.<br />

TRY: Leafy greens like spinach, chard<br />

and bok choy, as well as zucchini,<br />

green beans, and “cruciferous” choices<br />

like broccoli, cabbage or kale.<br />

BILL WILSON<br />

to try!) Some parents in a rush have been known to<br />

add pureed baby food veggies to soups and sauces as<br />

well.<br />

Smoothies are another accommodating host, letting<br />

you slip lots of good stuff in under the radar. Certain<br />

greens thrown into the blender add punch without<br />

High in Vitamin A<br />

and lycopene, many<br />

red foods are great for<br />

your eyes/night vision.<br />

TRY: Red peppers,<br />

tomatoes, red apples,<br />

cherries, strawberries and<br />

raspberries.<br />

detection for those who are<br />

“superfood-averse.” Bok<br />

Choy, chard, or spinach<br />

are powerful stealth<br />

additions, blending in<br />

well to a fruit smoothie<br />

without calling much<br />

attention to themselves.<br />

And if you have<br />

trouble getting your<br />

kids to drink enough<br />

milk, splashing milk<br />

into the mix makes for a<br />

creamier, “milkshake-y”<br />

drink that seems more<br />

like a treat. A carton of<br />

fruity Greek yogurt is<br />

another good proteinrich<br />

addition.<br />

…OR NOT TO SNEAK<br />

There are, indeed, other above-board options in<br />

the parental arsenal. Domenica Catelli is a chef,<br />

educator, and author of the book Mom-a-licious,<br />

(www.bemomalicious.com) and she has a more<br />

direct approach. “Not sneaking food is 100% my<br />

philosophy,” she says. “I think you should absolutely<br />

tell them what they’ve just eaten and enjoyed—it’s<br />

part of the learning process!”<br />

But how to get the preferred food to their tummies?<br />

“Catch ‘em when they’re hungry and DON’T ASK!”<br />

Catelli says. “After school, have some hummus,<br />

cucumbers, carrot sticks, celery or radishes waiting<br />

for them. Just put it out there, present it nicely, and<br />

they’ll eat it.”<br />

Eating these things yourself is key, says Cristiana<br />

Milone. “Eat together at the table,” she advises, with<br />

a “here’s what’s for dinner tonight” sort of vibe.<br />

“Have a family rule: At least try one bite,” says<br />

Vital for Vitamin C, these foods<br />

aid in the healing process, and are<br />

thought to prevent and treat colds.<br />

They also help form collagen in<br />

the skin.<br />

TRY: Cantaloupe, oranges, carrots,<br />

mango, papaya, yellow squash and<br />

apricots.<br />

The “Stealth”<br />

Smoothie<br />

Tear up a couple of Bok<br />

Choy leaves, or fresh chard, or<br />

a handful of spinach. We’ve<br />

found that these greens blend nicely into<br />

a smoothie, pack a powerful nutrition punch,<br />

and usually go undetected. If you use berries,<br />

there will be seeds and tiny bits of fruit in the<br />

smoothie as well, which help keep the green<br />

bits undercover! Whatever your child wants<br />

to taste the most, add last, and blend for the<br />

shortest period of time. Don’t over-do the<br />

green stuff at first…slip it in slowly, increasing<br />

the amounts with each smoothie that meets<br />

your family’s approval!<br />

For a creamier “shake,” you can add a<br />

yogurt…and make it Greek if you really want<br />

to supercharge the protein power!<br />

When determining what’s on the menu at your house, it’s<br />

“EAT THE RAINBOW” helpful to remember one of Dietitian Cristiana Milone’s mantras:<br />

“Eat The Rainbow.”<br />

Milone says that eating a variety of colorful fruits and vegetables throughout the day is the goal. And don’t<br />

necessarily assume that one color of food is better than another. “Sweet potatoes have lots of Vitamin A, and while<br />

white potatoes have less Vitamin A, they still offer fiber and potassium,” she explains. “All fruits and vegetables are<br />

important in their own way.”<br />

Here’s her helpful list of foods to include in your family’s daily diet, all rich in phytonutrients (nutrients from plants):<br />

Providing a big boost to your<br />

immune system, there are<br />

many delicious options here.<br />

TRY: Berries, plums, grapes,<br />

pomegranate and eggplant.<br />

Milone. “But leave it at<br />

that. Don’t try to force<br />

or convince them. No<br />

pressure, or pushing<br />

food on your kids—<br />

that can become a power<br />

struggle situation.”<br />

Even positive comments<br />

can backfire, Milone adds,<br />

so she believes you should<br />

stay away from effusive<br />

“Oh, this spinach is so<br />

good, and good for you”<br />

commentary. “Just eat it<br />

yourself, be a role model,<br />

and kids will think it’s<br />

normal to eat those things.”<br />

“We sometimes have a<br />

‘purgatory mentality’ with<br />

our kids when it comes to<br />

meals… ‘Eat that or you<br />

don’t get dessert.’” Catelli cautions. “I don’t like<br />

to look at the meal as some sort of punishment.”<br />

Helpful instead: Include your family in the process.<br />

When grocery shopping, “Get them out of the cereal<br />

aisle, and get them involved with you in the produce<br />

aisle,” Catelli suggests. “Say to them ‘Let’s pick<br />

something red—what do you want to try?” She also<br />

advocates growing your own. “That’s super-beneficial,”<br />

she says. “When kids help you grow food in a garden,<br />

even in your kitchen windowsill, they can see this little<br />

dot of a seed, and see what it becomes. Let them pop<br />

a baby carrot they’ve grown in their mouths—they’re<br />

like sugar, little organic gumballs!”<br />

…AND THE VERDICT IS ...<br />

Common sense says the sooner you introduce<br />

your family’s taste buds to the bounty of nutrients<br />

our world has to offer, the more they’ll enjoy a variety<br />

of foods as they grow.<br />

To Sneak or Not To Sneak? Our daughter, now<br />

14, has weathered both approaches, and I’m thrilled<br />

to watch as she tries all sorts of new foods I never<br />

imagined she’d consider when she was younger.<br />

Give some of the tips you’ve seen here a try. And<br />

if all else fails, learn some hibachi moves! Perhaps<br />

we shouldn’t underestimate the power of flamboyant<br />

cutlery after all! MBS<br />

Foods in this category are great<br />

sources of phytonutrients such as<br />

Allicin, which lowers cholesterol and<br />

benefits the heart and circulation.<br />

TRY: Cauliflower, bananas, ginger,<br />

garlic and onion.<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 39


Beyond theBump<br />

A new mom shares her journey to regaining<br />

her post-baby body by Sara Myers<br />

Photo by Brigham Fisher<br />

Wearing my Puma<br />

BodyTrain shoes<br />

acted as a constant<br />

reminder of my<br />

fitness goals.<br />

I’ve always been a very active person and have<br />

usually been somewhat of a fixture at my local<br />

gym most days of the week. Even throughout<br />

my recent pregnancy, I went to the gym<br />

regularly, did yoga, and went on walks during my<br />

lunch hour. So getting back into shape after having<br />

my baby was not something I was worried about.<br />

Delivery complications? Yes. Midnight feedings?<br />

Yes. Messy diapers? Yes. Was I worried about my<br />

post-baby body? Nah, not really. I ate whatever I<br />

wanted (LOTS of frozen custard, in particular) and<br />

just figured I’d just hit the gym extra hard after I<br />

delivered—no sweat, right?<br />

Wrong. Six months after I’d had my daughter<br />

I’d only been to the gym a handful of times and<br />

my once toned muscles felt like mush. (Let’s<br />

face it—my abs had been stretched out and<br />

distorted to accommodate a growing baby for 9<br />

months!) Although I’d lost most of the weight<br />

I’d gained during my pregnancy, I was fed up<br />

with “feeling” out of shape. Everything felt<br />

out of whack and I realized that getting back<br />

in shape was going to be a lot harder than I’d<br />

originally thought.<br />

I started considering my options since time<br />

to hit the gym had become as scarce as the sight<br />

of my feet in the ninth month of my pregnancy.<br />

Since I’ve been working for <strong>Famous</strong> <strong>Footwear</strong><br />

for almost three years, I was pretty familiar with<br />

toning shoes and their benefits. I knew that<br />

they’re supposed to work your muscles more than<br />

a regular tennis shoe. To my delight, at the same<br />

time I was looking for new ways to get in shape, I<br />

learned that Puma had introduced its first toning<br />

shoe: the BodyTrain. I was pretty pumped. Puma<br />

has been a favorite brand of mine for years. I love<br />

their styles and own quite a few pairs of Puma<br />

shoes and a few pieces of their clothing as well.<br />

While I had been leery of toning shoes in the past,<br />

the Puma BodyTrain looked a lot like my other<br />

Puma shoes with the side swooping lines and cute<br />

sporty style.<br />

I figured that while I would still attempt to<br />

make it to the gym, it couldn’t hurt to start<br />

wearing these new toning shoes to get more from<br />

walking. The first time I took the BodyTrains<br />

out of their box I was shocked to discover how<br />

lightweight they were. Honestly, they were light<br />

Making Time for Yourself<br />

As a mother, you are a giver by nature and sometimes it’s hard to validate doing something<br />

for yourself. It’s all too easy to make excuses to avoid exercise, especially after having a baby.<br />

“I’m too tired.” “I don’t have the time.” “I don’t want to be away from my child.” While all of these<br />

statements may ring true, it’s important that mommies have time for themselves too.<br />

1<br />

2<br />

3<br />

Try working in exercise after your baby goes to bed or during naps. This way you<br />

don’t have to feel guilty about not spending time with him.<br />

When your baby has tummy time, have some tummy time too! Get down on the floor<br />

with your infant and do some ab exercises while she works on her neck and back strength.<br />

Working moms may have an even harder time fitting time for exercise into the day.<br />

Find any opportunity to add some extra movement to your work day. Take the stairs, park farther<br />

away from the door, or, my personal favorite, talk a walk during your lunch hour.<br />

40 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

compared to ANY shoe! I put them on and I<br />

was super impressed. The mesh material allowed<br />

great air flow around my entire foot, the specially<br />

shaped sole provided awesome cushioning and<br />

kind of propelled me forward with each step,<br />

and did I mention they were really light? I was<br />

a fan.<br />

Now it was time to see if they “worked.” For the<br />

first few days, I wore them while cleaning, doing the<br />

laundry, vacuuming, grocery shopping, waltzing<br />

my daughter around the house to entertain her…<br />

I wore them from morning to night. I was hoping<br />

that miraculously I’d notice some major muscles<br />

popping out of my legs, but I didn’t even have any<br />

muscle tightness. I was a little disappointed. While<br />

the shoes were very comfortable, wearing them<br />

during everyday activities didn’t seem to be making<br />

much of a difference. I needed to put them to the<br />

test in another way.<br />

So I got the chance to go to the gym (FINALLY!)<br />

and wore the Puma BodyTrains. First, I took a spin<br />

on the elliptical machine. I was surprised to notice<br />

a significant difference right away. The design of<br />

the shoe’s sole creates instability, which forces your<br />

legs to work harder. On the elliptical machine, this<br />

feeling of instability made me push down harder,<br />

working out my leg and glutes more. Next, I moved<br />

on to the treadmill. I turned up the speed to a brisk<br />

Post-Baby Core Strength Rehab<br />

Once your doctor has given you the okay to exercise (usually 6-8 weeks post-partum),<br />

you probably want to work at re-building your core strength. Here are a few of my favorite<br />

exercises to strengthen your abs, back and butt.<br />

ABS<br />

Plank – Start in upper pushup<br />

position with your hands<br />

beneath your shoulders, feet<br />

together. Keeping abs tight<br />

and back flat, hold the position<br />

for 30 seconds. Do 3-5 sets.<br />

OBLIQUES<br />

Side Plank – Lie on your side<br />

with your hand palm down,<br />

directly beneath your shoulder.<br />

Extend your legs, feet stacked<br />

on top of each other. Lift your<br />

body off the floor and hold,<br />

keeping your abs tight. Hold for<br />

30 seconds, lower and switch<br />

sides. Do 4-6 sets.<br />

walk and concentrated on stepping down heel first,<br />

rolling through my foot and pushing off with my<br />

toes. Again, I could feel my muscles working harder!<br />

It was definitely different than walking in regular<br />

tennis shoes. I left the gym delightfully surprised<br />

that the shoes were making a positive impact on<br />

my workout.<br />

I continue to wear the Puma BodyTrains<br />

regularly—around the house, to run errands, on<br />

walks and in the gym. And I even find myself<br />

rocking back and forth on the rounded sole when<br />

I’m standing still, so they do encourage me to work<br />

in exercise when I normally wouldn’t have. While<br />

I don’t think that toning shoes will miraculously<br />

snap you into shape just by wearing them, I would<br />

encourage wearing them because they encourage<br />

you! I find myself moving more when I’m wearing<br />

the shoes because they act as a constant reminder<br />

of my fitness goals.<br />

Although I’ve lost all of my pregnancy weight,<br />

my fitness journey is far from over. I’m still learning<br />

how to balance all of the new responsibilities that<br />

come with being a mom while trying to make time<br />

for myself as well. Now, exercising is my “me-time.”<br />

It’s time to clear my mind of baby worries and focus<br />

on myself so that I can be the best possible person,<br />

not just for my daughter, but also for everyone in<br />

my life. MBS<br />

BACK<br />

Opposite Arm/Leg Extension<br />

– Kneel on all fours with your back<br />

flat. Extend your left arm and right<br />

leg. Hold for 10 seconds, then<br />

switch sides. Do 5-8 sets.<br />

Mommy’s Workout<br />

Playlist<br />

When you get tired of “Twinkle, Twinkle<br />

Little Star” and “Mary Had A Little Lamb,”<br />

here are some of my favorite tunes to<br />

motivate you through any workout.<br />

1. Dog Days are Over – Glee Cast<br />

2. More – Usher<br />

3. Forget You – Cee Lo Green<br />

4. Like a G6 – Far East Movement<br />

5. Crazy in Love – Beyonce<br />

6. The Time (Dirty Bit) – Black Eyed Peas<br />

7. Just Dance – Lady Gaga<br />

8. Cry for You – September<br />

9. Jumpin’ Jumpin’ – Destiny’s Child<br />

10. Radar – Britney Spears<br />

GLUTES<br />

Hip Lifts – Lie on your<br />

back, feet hip-width apart and<br />

knees bent, heels below your<br />

knees. Lift your hips as high<br />

as you can, squeezing your<br />

butt. Lower and repeat. Do<br />

10-15 reps.<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 41


Finding the<br />

Perfect Fit in<br />

Children’s Shoes<br />

Your kiddos won’t always let you know when they’ve outgrown their shoes.<br />

Here’s what you can do to make sure their toes aren’t squished, scrunched, or<br />

pinched.<br />

● Have a footwear expert measure your child’s feet every three months.<br />

Infants’ feet typically grow more than a half-size every two months. Toddlers<br />

jump a half-size every three to four months. Children over 3 years old move up<br />

a half-size every four to six months.<br />

● Measure the fit yourself. Correctly fitted shoes should leave about a thumb<br />

width between the front end of the shoe and the tip of the longest toe. Make<br />

sure that your child is standing straight to give you an accurate measurement.<br />

● Watch how your child walks in the shoes around the store. The heel should<br />

not slide up and down in the shoe. The laces, Velcro or buckles fastening the<br />

shoe should hold the heel firmly in place.<br />

● If he complains that the shoe is not comfortable, look for another pair.<br />

Your child should not need to “break in” a shoe to make it wearable. Avoid the<br />

struggle, and have him try on another style.<br />

—Information on proper shoe fitting provided by ePodiatry.com<br />

Nike Reax Run 5<br />

Nike Endurance Trainer<br />

Nike Air Torch<br />

Great summer kicks for kids<br />

ASICS ® Gel-Galaxy 4<br />

K•Swiss Tubes 100<br />

Nike Air Torch<br />

42 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

The Magic<br />

of the Midsole<br />

An important part of the shoe gets<br />

the exposure it deserves By Kimberly Henderson<br />

The sales associate knew all eyes were<br />

on him as he pulled the shoe out of its<br />

box. His customer was eager to begin<br />

a running program and was looking to him<br />

to direct her to the right athletic shoes. She<br />

was mesmerized by the colorful designs on<br />

the uppers, but he knew he had to shift<br />

her attention. He had to reveal the most<br />

important part of the shoe. He had to tell<br />

her about the midsole.<br />

The midsole can be considered an athletic<br />

shoe’s shock absorbers. It gets its<br />

name from its placement between the<br />

shoe’s insole (the padded surface inside<br />

the shoe) and the outsole (the bottom of<br />

shoe that strikes the ground). Comfort,<br />

stability and flexibility all start in the midsole.<br />

“The midsole is the primary ‘platform’<br />

between your foot and the ground/surface<br />

you’re running on. It determines<br />

the overall ride<br />

and underfoot feel of the<br />

shoe. And those are two of<br />

the most critical aspects of<br />

a runner’s experience that<br />

determine which model<br />

a runner chooses to purchase,”<br />

explains Nike’s<br />

Frank Castrina, Senior<br />

Category Merchandise<br />

Manager, Running <strong>Footwear</strong>.<br />

Ask any runners with<br />

a few miles under their<br />

belts, and they’ll tell<br />

you that running shoes<br />

are still changing—<br />

thanks to technological<br />

advances in the midsole.<br />

Castrina explains: “The<br />

materials used to build<br />

midsole components<br />

have evolved and are<br />

much more responsive,<br />

The midsole<br />

is the primary<br />

“platform” between<br />

your foot and the<br />

ground/surface<br />

you’re running<br />

on. It determines<br />

the overall ride<br />

and underfoot feel<br />

of the shoe. And<br />

those are two of<br />

the most critical<br />

aspects of a<br />

runner’s experience<br />

that determine<br />

which model a<br />

runner chooses<br />

to purchase.-Frank<br />

Castrina, Nike<br />

softer and lighter. And as far as<br />

what’s visible to runners when you<br />

look at a shoe, the molds used to<br />

create midsoles are also more<br />

sophisticated, allowing us to<br />

incorporate sharper details and design<br />

elements.”<br />

Midsole construction impacts how<br />

a shoe functions and feels. The foam<br />

compound used in many midsoles<br />

can be shaped and molded to provide<br />

the best fit for a runner’s needs.<br />

“We can change the density of<br />

material to create a firmer or softer platform,”<br />

says Brice Newton, Product Manager,<br />

Performance Running for ASICS®. “A<br />

thinner midsole provides more flexibility<br />

and is lighter and faster, while a thicker<br />

midsole provides more shock absorption.”<br />

Do you want more support<br />

and cushioning? A<br />

stability shoe buffers the<br />

shock and provides support.<br />

Would you prefer to take a<br />

more natural stride? A lightweight<br />

shoe takes advantage<br />

of “less is more” construction.<br />

The midsole is built for<br />

durability, but it is not indestructible.<br />

Please remember<br />

that midsoles do wear<br />

out, and most running shoes<br />

should be replaced after 300<br />

to 500 miles of use.<br />

Differences in midsole<br />

construction give runners<br />

many great options. Let<br />

your feet be your guide as<br />

you choose the ones that<br />

are best for you. Test how<br />

different styles feel, hit the<br />

road, and watch the magic<br />

happen. MBS<br />

Technology<br />

Focus<br />

Goals for<br />

the shoe’s<br />

midsole<br />

Works best<br />

for these<br />

runners<br />

The magic<br />

of the<br />

midsole<br />

ASICS ®<br />

GEL-Enhance Ultra<br />

Develop versatile<br />

midsole structure for<br />

a wide range of gaits.<br />

Allow shoe to adapt to<br />

the function of the foot.<br />

Exclusively designed for<br />

<strong>Famous</strong> <strong>Footwear</strong>.<br />

Neutral to moderate<br />

overpronators<br />

“A medial post (a<br />

stability device made of<br />

a firmer foam piece) is<br />

placed under the arch<br />

to provide stability.<br />

A midfoot trusstic<br />

(molded piece of foam)<br />

works in concert with<br />

the medial post to<br />

provide additional<br />

midfoot support.”<br />

Nike Dual Fusion<br />

Deliver a soft and<br />

smooth running<br />

platform. Create a<br />

fresh, new aesthetic<br />

that helps a runner<br />

identify this shoe with<br />

comfort and cushioning.<br />

Simplify manufacturing.<br />

Neutral runners<br />

ASICS ®<br />

GEL-Enhance<br />

Ultra<br />

Nike Dual Fusion<br />

A Closer Look at Two Running Shoes<br />

STABILITY LIGHTWEIGHT<br />

“The Dual Fusion<br />

midsole has a softer<br />

phylon (foam) in the<br />

center under the foot,<br />

and a firmer phylon on<br />

the outsides. We were<br />

able to fuse together<br />

the phylons. Thus the<br />

name Dual (as in two<br />

foams) Fusion (from the<br />

co-molding process).”<br />

—Brice Newton, ASICS ® —Frank Castrina, Nike<br />

facebook.com/famousfootwear Summer 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 43


SHOE REVIEWS<br />

What’s the word on the latest and greatest top styles?<br />

Find out from the experts – famousfootwear.com customers.<br />

asiCs ® GEL-EnHanCE<br />

uLtRa<br />

I LOVE, LOVE these shoes.<br />

They’re the first pair I’ve found<br />

in a long time that I can wear<br />

all day at work and not have<br />

sore feet at the end of the day.<br />

—KMV22, Kalamazoo, MI<br />

sKECHERs<br />

sHapE-ups tonERs<br />

These shoes are comfortable.<br />

They also look very nice, and<br />

I could wear them all day.<br />

They’re a great pair of shoes.<br />

— mamabear2021, Laurel, MT<br />

niKE aiR maX LitE+<br />

This shoe was amazing on DAY ONE<br />

and still feels great! I love to run in it<br />

- I run cross country and indoor, and<br />

it’s great for all of it. They are<br />

also VERY stylish!<br />

—ShannonMS, Vicksburg, MS<br />

K•swiss tubEs<br />

Great walking and running<br />

shoes at a great price!<br />

They’re very lightweight<br />

and comfortable. I would<br />

definitely recommend to<br />

friends.<br />

—8013ogden, Ogden, UT<br />

sKECHERs sHapE-ups sRt mastERson<br />

At first, I thought Shape-ups were just hype.<br />

Then, I did some research and decided to try a pair.<br />

Boy, did I eat my words! These the most comfortable<br />

shoes I have worn and at the end of the day, my feet<br />

don’t hurt anymore!<br />

—Wolfdogs<br />

niKE DuaL fusion<br />

Being a personal trainer,<br />

I’m very picky about shoes<br />

and these are THE most<br />

comfortable, lighweight<br />

and amazing shoes I’ve<br />

ever purchased. I am a<br />

runner with very bad knees<br />

and when I wear these my<br />

knees don’t hurt AT ALL!<br />

—ragemac, Somerset, PA<br />

asiCs ®<br />

GEL-EnDuRo 6<br />

ASICS ® is my favorite brand<br />

of trail running shoe. Good<br />

padding and support, tough<br />

outsole, great traction. Great<br />

for hiking and running on all<br />

kinds of terrain.<br />

—JWP12, AZ<br />

44 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com


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j.<br />

c.<br />

g.<br />

a.<br />

k.<br />

d.<br />

h.<br />

b.<br />

l.<br />

e.<br />

a. Skechers Shape-ups Flex (w)<br />

The Skechers Shape-ups Flex boasts a lightweight,<br />

multi-flex outsole to enhance natural, dynamic<br />

foot motion. —Arriving in June<br />

b., g. Reebok Solar Vibe (m)<br />

Reebok Solar Vibe running shoes feature<br />

ultra-lightweight construction and a flex<br />

groove outsole for added flexibility. —Arriving in July<br />

c. Skechers Shape-ups Liv (w)<br />

The Skechers Shape-ups Liv is an ultra-lightweight<br />

toning shoe with Resalyte cushioning technology and a<br />

seamless sock-fit upper. —Arriving in June<br />

d. adidas F2011 (m)<br />

The adidas F2011 running shoes boast leaf-spring<br />

construction and BOUNCE technology, giving you more<br />

propulsion with every step. —Arriving in August<br />

i.<br />

f.<br />

e. Skechers Resistance Runner<br />

Pro Speed (w)<br />

The Skechers Resistance Runner Pro Speed features<br />

dynamic, lightweight cushioning, plus a Kinetic Return<br />

System and mid-foot striker. —Arriving in mid-May<br />

f. K•Swiss Tubes Run 100 (w)<br />

The K· Swiss Tubes running shoe features a flex-grooved<br />

outsole for flexibility and cushioning provided by the<br />

dynamic motion of the tubes. —Arriving in June<br />

h. adidas Oscillation (w)<br />

The adidas Oscillation features allover CLIMACOOL ®<br />

ventilation for 360-degree cooling for the entire foot,<br />

plus lightweight, breathable construction. —Arriving<br />

in June<br />

i. Reebok RealFlex (m)<br />

The Reebok RealFlex is constructed with 76 touchpoints,<br />

specially positioned along<br />

the outsole to help promote<br />

the natural movement of your<br />

feet and providing amazing<br />

flexiblity. —Arriving in July<br />

j. Saucony Shadow<br />

Genesis (w)<br />

The Saucony Shadow Genesis<br />

is a lightweight and flexible<br />

running shoe, providing a<br />

cushioned ride for performance<br />

and comfort. —Arriving in June<br />

k. ASICS ® Rush33 (w)<br />

The ASICS ® Rush33 is inspired<br />

by the 33 joints in the foot<br />

that allow natural movement,<br />

resulting in a lightweight<br />

running shoe that provides<br />

comfort, cushioning and<br />

flexibility. —Arriving in July<br />

l. ASICS ® GEL-Nimbus<br />

12(w)<br />

The ASICS ® GEL ® -Nimbus 12<br />

running shoe offers top-of-the<br />

line cushioning and stability,<br />

plus a moisture-wicking fabric<br />

lining to keep you cool.<br />

—Arriving in June<br />

Mind Body Sole<br />

Product Index<br />

Brooke Burke Breaks It Down<br />

(Page 10) Skechers Resistance<br />

Runner Pro Speed, 30847; (Page 12)<br />

w Shape-ups XF Accelerator, 69949<br />

Making Today <strong>Famous</strong> (Pages<br />

16-17) adidas Oscillation, women’s<br />

18500, men’s 18429; (Pages 18-19)<br />

Skechers Tone-ups Fitness, 70747;<br />

Skechers Resistance Trainer, 90135;<br />

(Page 20) Skechers Tone-ups<br />

Moonrock, 76966; Rockport Melvern,<br />

73331; (Pages 22-23) ryka Assist ST<br />

2, 76353; K· Swiss Tubes Run 100,<br />

18430; (Pages 24-25) Nike Dual<br />

Fusion Inspire, 18627 (in stores May<br />

2011); Nike Dual Fusion, 72661;<br />

(Page 26) Nike Havenwood, 61877;<br />

Nike Articulate 7.0 Slide, 71489<br />

Beyond the Bump (Page 40)<br />

PUMA BodyTrain, 90170<br />

Fitting Children’s Shoes (Page<br />

42) Nike Reax, 72246; ASICS ® GEL-<br />

Galaxy 4 TM , 90948; K· Swiss Tubes<br />

Run 100, 90962; Nike Torch, 67992,<br />

73612; Nike Endurance Trainer,<br />

73835<br />

The Magic of the Midsole (Page<br />

43) ASICS ® GEL-Enhance TM Ultra,<br />

91137; Nike Dual Fusion, 91668 (in<br />

stores August 2011)<br />

Shoe Reviews (Page 44) ASICS ®<br />

GEL-Enhance TM Ultra, 91139; Nike<br />

Air Max Lite+, 74001; Skechers<br />

Resistance Trainer Masterson,<br />

70659; Skechers Shape-ups Toners,<br />

70089; K· Swiss Tubes Run 100,<br />

91020; Nike Dual Fusion, 18509;<br />

ASICS ® GEL-Enduro 6, 72670<br />

Coming Soon (Pages 46-47)<br />

Skechers Shape-ups Flex, 18888;<br />

Reebok Solar Vibe, 18796; Skechers<br />

Shape-ups Liv, 18892; adidas F2011,<br />

91548; Skechers Resistance Runner<br />

Pro Speed, 30847; K· Swiss Tubes<br />

Run 100, 18941; Reebok Solar Vibe,<br />

18798; adidas Oscillation, 91547;<br />

Reebok RealFlex, 18793; Saucony<br />

Shadow Genesis, 31920; ASICS ®<br />

Rush33, 18986; ASICS ® GEL-Nimbus<br />

12, 18837<br />

Confessions of a Shopaphobic<br />

(Page 48) ASICS ® GEL-Impression,<br />

73401; ASICS ® GEL-Frantic, 74380<br />

46 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com SUMMER 2011 · <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> 47<br />

facebook.com/famousfootwear


ThE FINISh LINE<br />

Confessions of a Shopaphobic<br />

Most women love shoe shopping, but the author wasn’t one<br />

of them—until one store changed her mind by Pat Olsen<br />

shopping for shoes about as much as<br />

I LIKE I like receiving Internet spam. But<br />

I’m lucky – when it comes to athletic shoes, I wear<br />

one brand. I’m a diehard ASICS fan, so at least I don’t<br />

have to spend hours trying on different brands. To me<br />

ASICS have the best support and are the most comfortable.<br />

We’ve covered a lot of miles together.<br />

My husband, Carl, turned me on to ASICS when<br />

we were dating, and he still swears by them. Some people<br />

might find it odd that we wear the same brand, but<br />

hey, it could be worse. It’s not like we wear matching<br />

outfits or anything.<br />

I’m lucky in another way—I don’t have far to go<br />

for sneakers since a <strong>Famous</strong> <strong>Footwear</strong> opened in the<br />

shopping center down the street from me. Fate doesn’t<br />

usually shine on me like this. Call me difficult, but I really<br />

appreciate good service, and this store gets it right.<br />

From the prices, to the footwear accessories, to the<br />

professionalism of the employees, it’s not your usual<br />

retail experience.<br />

Years ago, it seemed that one shopping experience<br />

was worse than the next. Take my last one in a different<br />

shoe store: No sooner had I entered the store<br />

than my head began pounding thanks to the sound<br />

system. I had to hunt through rows of boxes because<br />

there was no clerk in sight. I finally found the few<br />

ASICS they stocked, selected a pair and brought them<br />

to the checkout counter. I may as well have been invisible<br />

because the two employees behind the counter<br />

were making plans for the weekend. One was blowing<br />

a humongous bubble with her purple gum. It<br />

popped. Loudly.<br />

“Excuse me,” I interrupted. “Can I pay for these?”<br />

Miss Purple Bubblegum halfheartedly<br />

turned her attention to me<br />

while the other woman studied her<br />

nails. I asked if they’d be be getting<br />

more ASICS models and colors, but<br />

the first clerk said she’d have to ask<br />

the manager, who wasn’t around.<br />

The next day I changed my mind.<br />

I really wanted the ASICS in a different color. On my<br />

return visit, a different employee was lounging behind<br />

the counter, talking on her cellphone. She shot me<br />

an annoyed look, hung up and took forever to credit<br />

my account.<br />

That’s what shopping for sneakers was usually like.<br />

But here’s what happened during my most recent trip to<br />

<strong>Famous</strong> <strong>Footwear</strong>: When I walked through the door, a<br />

salesperson was straightening shoes on a display directly<br />

Call me difficult,<br />

but I really<br />

appreciate good<br />

service, and this<br />

store gets it right.<br />

in front of me. The moment he saw me, he asked if he<br />

could help. And he sounded as if he meant it.<br />

“I’m looking for ASICS sneakers,” I said.<br />

“Sure, let me show you where they are,” he answered,<br />

leading me to a row of athletic shoes against<br />

a wall. There was a sea of sneakers – and there were<br />

my beloved ASICS, right smack in<br />

the middle.<br />

I grabbed a color combination I<br />

hadn’t yet owned. Approaching the<br />

checkout counter, I found an employee<br />

arranging some papers. I was prepared<br />

for the usual wait, but she was all efficiency,<br />

placing the papers on the counter<br />

and giving me her full attention. She even found<br />

my Rewards information on her computer when I told<br />

her I’d left my card at home.<br />

I thought that maybe I’d found the two employees<br />

in 10 in this store who were professional; I thought<br />

they couldn’t all be like this. But they are. When I returned<br />

to the store with my husband a week later, we<br />

got the same treatment. Carl’s second favorite shoes are<br />

boat shoes, and he needed new ones. There was a wide<br />

selection of these shoes, too. As we were standing in<br />

front of the boat shoe collection, a salesperson walked<br />

over and asked if we needed help.<br />

“Is this a new style?” Carl asked her. “I don’t remember<br />

seeing it before.”<br />

“That’s a new one from Sperry Top-sider,” she said.<br />

“A lot of people like it.”<br />

As if to prove her point, the size 11’s, my husband’s<br />

size, were sold out. Carl, meanwhile, was already<br />

glancing down the aisle at the men’s ASICS. I detected<br />

a gleam in his eye.<br />

I was sure it was a waste of time, but I asked the<br />

saleswoman anyway: “Can you get these shoes from<br />

another <strong>Famous</strong> <strong>Footwear</strong> in a size 11?”<br />

Within seconds the woman looked on her computer<br />

and found them in another store.<br />

“Do you want them mailed to you?” she asked.<br />

“But the shoes are on sale,” I pointed out. “Don’t we<br />

have to spend $100 or so to get free shipping?”<br />

“No, there’s never any charge to have shoes mailed<br />

from another store,” she responded.<br />

She had made a friend for life. Now if only <strong>Famous</strong><br />

<strong>Footwear</strong> sold bathing suits. MBS<br />

48 <strong>Famous</strong> MIND BODY SOLE <strong>Footwear</strong> · Summer 2011 famousfootwear.com<br />

phOTO BY BrIghaM FIShEr


© famous footwear 2011

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