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Memory, thinking and language.pdf

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30<br />

Evaluation of conceptual models<br />

Within psychology, hierarchical networks, list of defining <strong>and</strong><br />

typical features <strong>and</strong> prototypes have been thought of as rival<br />

models of how concepts are stored in human memory. However,<br />

it seems likely that our minds are much more untidy than any of<br />

these models, allowing us sometimes to exploit the cognitive<br />

economy of hierarchies of biological categories; sometimes to<br />

identify the defining attributes of mathematical <strong>and</strong> scientific<br />

concepts; sometimes to trade on similarities between features;<br />

other times to use everyday knowledge about typical dogs<br />

<strong>and</strong> what tables are used for. As Roth (1986) pointed out, the very<br />

same object can be classified differently, depending on the<br />

circumstances, a dog as my pet Fido or as a member of the canine<br />

species.<br />

However, a word of warning. Despite the optimistic tone of the<br />

last paragraph, there are several so far quite unresolved issues. It<br />

simply begs the question to say that humans are capable of<br />

multiple categorizations of objects, as <strong>and</strong> when required. Is a<br />

st<strong>and</strong>ard lamp infinitely classifiable as an untypical example of<br />

furniture, a piece of electrical equipment, a fire risk, a weapon, a<br />

work of art, <strong>and</strong> so on It is ironic, perhaps, that one of the most<br />

common tests of creativity is to ask people to list as many uses as<br />

they can think of for objects like bricks <strong>and</strong> st<strong>and</strong>ard lamps.<br />

Another dilemma for all category-based models is that<br />

identification of an object as a dog or a cup seems to rely on<br />

knowledge of general categories; yet each object we encounter is<br />

an individual example. It is not often, after all, that we have to<br />

verify in the abstract whether All elephants are mammals or A<br />

sharkis a bird, or are asked to list the attributes of all tables, or all<br />

apples. What people need to know is the best way of dealing with<br />

individual elephants, whether they are encountered in a zoo, or<br />

charging around on a safari. It is difficult enough to decide<br />

whether all poodles are dogs. But what about the even more<br />

idiosyncratic features of individual objects, like my pet dog Fido,<br />

who is yellow, has no tail, <strong>and</strong> can sing<br />

In the course of daily life, one may come across a one-legged<br />

chair; most st<strong>and</strong>ard lamps also have one leg. Yet it is really<br />

unlikely that people confuse chairs <strong>and</strong> lamps. More important<br />

than the perceptual features, so popular with psychologists, are<br />

the functions of objects. Tables are for eating off <strong>and</strong> writing on,

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