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Memory, thinking and language.pdf

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4<br />

Active memory<br />

The models of memory discussed in the previous chapter were in<br />

effect descriptions of passive memory. I am using the term<br />

passive memory to refer to all the knowledge which we have<br />

locked up in our minds. It is a moot point whether everything we<br />

have ever experienced is recorded in memory. Freud, among<br />

others, would maintain that everything is stored but some<br />

memories are so traumatic that they have been repressed into the<br />

unconscious. From the cognitive psychologist’s point of view, all<br />

that matters is whether knowledge can be retrieved. So, in<br />

contrast to the rather static knowledge about categories of objects<br />

discussed in the previous chapter, this chapter will concentrate<br />

on the active role played by memory in coping with day-to-day<br />

experiences. The organization of knowledge will still be of<br />

central importance but the emphasis will be on the interaction<br />

between knowledge <strong>and</strong> new inputs. Rather than relegating<br />

idiosyncratic examples to the fuzzy boundaries between<br />

prototypes, the aim is to explain how new events can be<br />

interpreted in the light of old knowledge. General<br />

knowledge influences the way we interpret episodes in the first<br />

place. In turn, general knowledge is constructed from the<br />

building blocks of individual episodes.<br />

What is memory<br />

Advertisements offering to improve your memory typically start<br />

by lowering your confidence in your ability to remember<br />

people’s names <strong>and</strong> to reel off facts like the firm’s sales figures.<br />

The assumption is that all this knowledge is stored away<br />

somewhere; the problem is how to activate it when required. In<br />

other words, passive knowledge has to be transformed into

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