Fusion fibre - LYCRA.com

From now on consumers will love
wearing hosiery even more
The new LYCRA ® Fusion run-resistant fibre gives
women the confidence and reassurance that their legs
will look beautiful throughout the day, as it helps prevent
perforations, holes or scratches from turning into
unpleasant runs.
With LYCRA ® Fusion fibre, hosiery wearers will be
ready for life’s surprises around the clock. The next
important business meeting, a demanding day in the
office or a romantic dinner: women can now approach
all these occasions in a confident way.
The latest innovation in a long
history of success
INVISTA, one of the world’s largest integrated producers
of fibres and polymers, launches its latest
innovation within the LYCRA ® fibre legwear portfolio:
LYCRA ® Fusion fibre – based upon a patent-pending
technology that will set a new benchmark in textiles
for apparel applications and provide fine hosiery with
more durability and a longer aesthetic life, along with
the LYCRA ® fibre brand promise of comfort, fit and
freedom of movement.
Adopt LYCRA ® Fusion fibre in every course hosiery
(pantyhose, stockings, stay-ups, knee-highs), especially
for sheer and fine deniers to help make them runresistant.
LYCRA ® Fusion fibre helps prevent perforations,
holes or scratches from turning into unpleasant
runs through simple fuse points in the LYCRA ® fibres
at the periphery of the initial break. As a result, the
hosiery retains more of its original appearance, allowing
the consumer to wear the garment longer.
INVISTA ADDRESSES
NORTH AMERICA
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
Tel: +1 800 64 LYCRA
Fax: +1 302 683 3491
SOUTH AMERICA
INVISTA Brasil
Ind. e Com. De Fibras Ltda.
Av. Das Nações Unidas,
4777-16° andar
05477-000 São Paulo-SP, Brasil
Tel: +55 11 6858 8100
Fax: +55 11 6858 8169
EUROPE / MEA
INVISTA (International) S.à r.l.
P.O.Box No. 145
Le Lumion
Route François-Peyrot 12
CH-1218 Geneva
Switzerland
Tel: +41 22 770 4040
Fax: +41 22 770 4001
PACIFIC
INVISTA (Hong Kong) Ltd.
27/F, Tower 6
The Gateway
9 Canton Road, Tsimshatsui
Kowloon, Hong Kong
Tel: +852 2734 1000
Fax: + 852 2734 1733
CHINA
INVISTA Sales & Services Co., LTD
17F, Hong Kong
New World Tower
300 Huai Hai Road (M)
Shanghai 200021, China
Tel: +86 21 6387 6666
Fax: +86 21 6335 3890
LYCRA ® fibre is a trademark of INVISTA. © 2009 INVISTA. – Y-0452-00
Make your business
the only thing that runs
www.LYCRA.com
For information: apparelinfo@invista.com

The run-resistant performance
Branding
strong communication tools
Uncontrolled:
run occurs as a result of
a hole or scratch.
Controlled:
fused knits with LYCRA ®
Fusion fibre ensure that
small and limited holes do
not grow or turn into runs.
INVISTA lab photos
LYCRA ® Fusion fibre is a patent-pending bi-component
technology based on an elastane product delivering
fusibility coupled with superior stress-strain performance.
LYCRA ® Fusion fibre is 3D knitted – at every
course. During the manufacturing stage, the LYCRA ®
Fusion fibres fuse to one another. Under normal use
conditions, when a yarn breaks on the finished product,
the knitting structure stays intact so there will be no
run along the hose.
By identifying your hosiery in-store as containing the
LYCRA ® Fusion fibre, you help consumers easily find
the hosiery which provides not only a perfect look and
a comfortable feel throughout the day – both benefits
associated with the LYCRA ® fibre brand – but also
more resistance to runs. For more information on
LYCRA ® Fusion fibre, please contact
your INVISTA representative.
The high brand awareness and preference for LYCRA ®
fibre at consumer level set the right context for the
commercial success of LYCRA ® Fusion fibre. A new
communication platform using strong key visuals
will create an impact in selected trade and consumer
media. The first flight starts in October 2009, accompanied
by commercial programs, which will soon be
reaching retail floors.