The Joint Executive MBA Program Kellogg School of Management ...

The Joint Executive MBA Program
Kellogg School of Management
WHU – Otto Beisheim School of
Management
A global program for
distinctive leaders

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CONTENT
Kellogg School of Manageme nt
at Northwestern University,
Evanston / Chicago, USA
Welcome to a Life-Changing
Experience: The Joint Kellogg-WHU
Executive MBA Program
Why Kellogg-WHU? A Global
Program for Distinctive Leaders
Your Quality Assurance –
Our Excellent Credentials
Your Global Classroom –
Our Kellogg Partners
Your Distinctive Peers –
Our Unique Guests
Your Personal Development –
Our Full Concentration
Your Global Network –
Our International Alumni
Your Schedule – Our Structure
Your Teachers – Our Commitment
Your Learning – Our Stage
Your Questions – Our Answers
Inserts
Module descriptions
Program calendar
Get to personally know us!
Schulich School of Business
at York University,
Toronto, Canada
Kellogg School
of Management,
Miami Campus, USA

WHU – Otto Beisheim
School of Management,
Vallendar, Germany
Leon Recanati Graduate
School of Business
Administration,
Tel Aviv University, Israel
Your Distinctive Program –
Our Partnership in Excellence
School of Business
and Management at
the Hong Kong
University of Science
and Technology, China
The joint Kellogg-WHU Executive MBA Program is a synthesis of US American and European
management knowledge designed to cultivate team leadership skills of managers proficient in and
focused on an international stage. The program is part of the Kellogg EMBA global partnership,
an exceedingly experienced and successful, yet highly innovative, approach to global management
education.
The European Union’s self-characterization, “Unity in Diversity”, can be equally applied to the
“Kellogg Family”. Grounded in the academic excellence and business relevance of the Kellogg
curriculum, each partner program offers a unique blend with economic and cultural characteristics
of respective world regions. Each program is delivered jointly by the world-class faculty of Kellogg
and partner schools, ensuring exceptional but distinctive quality in business education.

Professor Sally Blount
Dean, Kellogg School
of Management at
Northwestern University
Welcome to a Life-Changing Experience
The Kellogg­WHU Executive MBA Program is part of the
Kellogg School of Management’s network of top business
schools spanning Europe, the Americas, Asia, and the Middle
East. Working together, Kellogg and WHU educate leaders
who thrive and prosper in our complex, networked, global
society because students get a combined local and global
perspective. As a result, our alumni are exceptional individuals
with the intelligence, skill, drive and compassion to
lead teams and build strong organizations that easily cross
business functions, industries, geographies and cultures.
Collaboration is at the core of the Kellogg experience.
Throughout the program, you will be taught by faculty from
Kellogg School of
Management: More Than
100 Years of Innovation
in Management Education
both schools who build group work into every lesson, and
your education will be enhanced by the professional knowledge
of your executive classmates. You will learn how to
analyze business decisions, solve problems collectively and
begin applying those lessons in your office the next day.
The Kellogg­WHU MBA gives you the skills and courage to
make an impact in business and in the world. I invite you to
learn more about our internationally recognized program.
Sincerely,
The Kellogg School of Management at Northwestern
University was founded in 1908 and
is widely recognized as a global leader in management
education. The school, located just
outside of Chicago, is home to a renowned,
research-based faculty and MBA students
from around the globe.
For more than a century, the Kellogg School
has made strong leaders stronger. Our professors
are preeminent scholars and passionate
teachers. They direct research centers and
author the books that are used to teach business
students the world over. As a result, our
alumni are successful senior leaders in business,
government, education and virtually all fields.
The Kellogg School of Management’s academic
portfolio includes the Full-Time, Part-
Time and Executive MBA Programs, the
PhD Program, and the non-degree Executive
Education Program. In addition to campuses
in Chicago and Evanston, Illinois, the Kellogg
School offers an Executive MBA Program in
Miami and has alliances with business schools
around the world such as the Kellogg-WHU
Executive MBA program. To learn more, visit
www.kellogg.northwestern.edu.

Professor Michael Frenkel
Dean, WHU – Otto Beisheim
School of Management
The Joint Kellogg-WHU Executive MBA Program
Grow your business, grow yourself.
We believe that by creating a challenging and inspiring
learning environment, we give you the space to develop your
own potential whilst providing you with the tools to become
world­class leaders. Through shared learning experiences
with your peers from Kellogg and its other partner schools,
you will gain an international perspective not only for solving
business issues, but also for negotiating and managing
crises that extend beyond borders.
WHU – Otto Beisheim School
of Management: Over
25 Years of Excellence in
Management Education
WHU was founded in 1984 as one of the first
private business schools in Germany growing
to become a leader in management research
and education in an international arena. The
traditional yet innovative approach continues
to result in many milestones including: Launching
the Kellogg Executive MBA partnership in
1997; earning the international quality label
and accreditation approval of EQUIS in 1998;
earning the superior accreditation approval
of FIBAA premium in 2010; establishing an
extraordinary worldwide network of over 150
universities covering all continents. Not surprisingly,
the school is consistently ranked by lead-
Take a moment to learn more about the program: About our
outstanding faculty – leaders in their respective disciplines
who craft many of the ideas that shape business education
today; about our remarkable students – bringing high qualification,
experience, and diversity to the classroom; and
about our global network – personal and professional relationships
that extend far beyond the classroom.
Join us on an exceptional learning journey.
ing publications as one of the top management
schools in the German-speaking area.
The primary mission of the WHU is both research-
and practice-based education of general
managers and entrepreneurs who excel
in leadership, business and civil society roles.
Located between Frankfurt and Cologne, one
of the most vibrant areas of Europe, the school
can easily be reached from any region worldwide.
As a result of the quaint location, one
also has the benefit of a close-knit community
while obtaining world class education. For more
information, please refer to www.whu.edu.

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Why Kellogg-WHU? A Global
Program for Distinctive Leaders
The Kellogg-WHU Executive MBA Program is designed for managers who strive to
become more effective and responsible leaders in today’s high-pressure competitive
business environment.
THRIVE …
STRENGTHEN …
EXPAND …
… with modules in the USA, Hong Kong, Canada and Israel, combining
international top-class faculty who share leading-edge research results,
and peers from diverse academic, industrial and cultural backgrounds;
all this results in an exceptional intellectual and personal experience.
Kellogg-WHU Executive MBA participants are selected to combine high
diversity with high quality and performance.
… your focus on team leadership and personal development. Effective
teamwork is a center piece of the Kellogg-WHU Executive MBA Program.
Individual personal skill profiling and coaching strengthen your team leader-
ship competencies, crucial in today’s business environment.
… your network with over 50,000 alumni worldwide. Common experiences
and values create bonds and encourage support among current and former
students globally. Whether connecting professionally or personally, Kellogg
and WHU alumni share a commitment to fellow graduates and their alma
mater alike.

Bruno Barcelos
Vice-President
Pan-European Wholesalers
Tenders & Payers
Amsterdam
EMBA 2009
“The Kellogg-WHU Program truly offers the best of all worlds: The
renowned Kellogg brand coupled with the excellence in teaching from
the US side; the European business insight through the WHU faculty;
an entirely diverse fellow student body; a global network and deepened
understanding through the international electives. And all of this
in a charming boutique location with a very convenient weekend
schedule. In the end, the Kellogg-WHU experience may not change
the circumstance you’re in – but it will definitely change your perception
and handling of it in a very positive way, be it professional or
personal.”

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Your Quality Assurance –
Our Excellent Credentials
Launched in 1997, the Kellogg-WHU Executive MBA Program was a pioneer as the
first joint global EMBA degree offered in Europe. Its extensive and proven success
of innovation and quality, professional program management and dedication to its
participants continue to set standards in executive education worldwide.
WHAT THE
PRESS SAYS:
WHAT EMPLOYERS
SAY:
WHAT ALUMNI SAY:
“The quaint town of Vallendar, perched on
the banks of the Rhine near Koblenz, is a
surprising place to find a business powerhouse
… WHU’s reputation owes much to
a world­class Executive MBA Program, run
in partnership with the Kellogg School of
Management for the past 10 years… WHU’s
small size and private funding give it a flexibility
and ability to innovate that other more
well­known academic institutions struggle
to attain.”
Financial Times Europe, October 2008
“The Executive MBA Program allows our
experienced managers to further develop
their management knowledge and skills
without interrupting their career – and everything
learned on the program they can
immediately apply to our business reality,
thus enhancing their own performance and
that of the company.”
Prof. Dr. Paul Achleitner, Member of the Board of
Management, Allianz SE
“My EMBA has definitely helped me to grow
my general management perspective. The
program provided me with great tools to
face the challenges of an entrepreneur and
of managing in a corporate environment,
both during growth as well as in the current
crises. The network was a great source for
ideas and know­how as we planned and
executed a leveraged buy­out and following
M&A and internationalization activities.”
Franz­Joseph Miller, Chairperson of the Board of
Directors, time:matters Holding GmbH, EMBA 2001
“While many EMBA programs flaunt their
emphasis on teamwork, few schools get
students working together quite the way
Kellogg does. Participants grow extremely
close, learning each other’s strengths and
weaknesses.”
BusinessWeek, November 2007
“EDF has long been using Executive MBA
Programs as a successful development track
for high potential managers. Many have
graduated already from the Kellogg­WHU
Executive MBA Program which has given
them a truly global perspective of business
and prepared them excellently for broader
leadership functions in a fast growing international
energy company.”
David Jestaz, Senior VP, Director EDF Corporate
University
“My time at WHU immensely impacted me
as a person. I feel that the understanding that
I developed during the study of European
cultures and economics course has made
me a better person. It will improve my working
relationships with my co­workers and
has empowered me to deal with diversity.
WHU’s location and culture uniquely position
it to be able to tackle such complicated
and sensitive subjects. There is no better
location for this experience. Thank you for
being such a kind host.”
Mohammad Ali Khan, Consultant, Operational Excellence,
Morneau Sobeco, Kellogg­Schulich, EMBA 2009

Margaret Suckale
Head of Global Human
Resources – Executive
Management and Development
BASF Group
Ludwigshafen
EMBA 2001
“There are very few opportunities to have a transformational experience
during your professional career – and to immediately apply what one
learns when back in the office the following day. During the Kellogg-
WHU EMBA Program, I learned how to excel as a part of a team,
developed my managerial skills, and created a great network. This not
only expanded my horizons and deepened my expertise, it enhanced
my effectiveness as a senior manager.”

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KELLOGG
EXECUTIVE MBA PROGRAM
Kellogg School of Management
Northwestern University
Evanston/Chicago, Illinois, USA
Global Elective Courses (08/2012):
Negotiation Strategies
Crises Management
Economics of Competition
Strategic Marketing Decisions
Global Elective Courses (01­02/2013):
Advanced Negotiations
Intellectual Capital Management
Wall Street, Hedge Fund and Private Equity
Marketing Channels
Game Theory
Innovation Strategy & Management
Entrepreneurial Finance
KELLOGG-HKUST
EXECUTIVE MBA PROGRAM
HKUST Business School
Hong Kong University of Science and Technology
Hong Kong, China
Global Elective Courses (12/2012):
Building a Powerful Consumer Brand in China
Understanding Consumers
Business Strategies in Asia Pacific
Your Global Classroom –
Our Kellogg Partners
Executive MBA students are required to complete
2 weeks on-site at the Kellogg School of Management
in Evanston/Chicago and an additional 1 week module,
consisting of 2 courses, at one of the additional partner
schools in Hong Kong, Miami, Tel Aviv or Toronto. Each
school offers its own insights to local business, cultural
and political circumstances while implementing the
common Kellogg philosophy of management education.
KELLOGG-SCHULICH
EXECUTIVE MBA PROGRAM
Schulich School of Business
York University
Toronto, Ontario, Canada
Global Elective Courses (11/2012):
International Strategy
Enterprise IT Strategy and Governance
KELLOGG-RECANATI
EXECUTIVE MBA PROGRAM
Leon Recanati Graduate School
of Business Administration
Tel Aviv University, Tel Aviv, Israel
Global Elective Courses (01/2013):
Security Analysis
Psychological and Organizational
Influence on Financial Decisions
KELLOGG-MIAMI
EXECUTIVE MBA PROGRAM
Kellogg School of Management
Northwestern University
Miami, Florida, USA
Global Elective Courses (04/2013):
Strategic Data-Driven Marketing
International Finance
Family Enterprises: Success and Continuity
Entrepreneurial Finance
Wall Street, Hedge Funds, and Private Equity
Strategic Issues in Commodity Industries
KELLOGG-WHU
EXECUTIVE MBA PROGRAM
WHU Otto Beisheim
School of Management
Vallendar/Koblenz, Rhineland-Palatinate, Germany
Global Elective Courses (05/2013):
The Business Environment in Europe
European Cultures and Management Styles
For all course descriptions, please refer to the insert in the brochure pocket.

Sunwoo Thomas Nam
President
ProsLogis Korea
Kellogg-HKUST
Seoul
EMBA 2010
“Participating in the exchange programs at partner schools was one
of the key advantages the Kellogg program offers. I was fortunate
to join the Kellogg-WHU and Kellogg-Recanati campuses after the
Evanston live-in week. Having multiple chances to interact with the
business leaders in different locations provided unique opportunities
to share and learn different visions and cultures at an in-depth level
that I had never been exposed to before. The experience helped me
to better understand business challenges and opportunities from a
global perspective.”

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Your
Distinctive
Peers –
Our Unique
Guests
The power of diversity
stimulates the Kellogg-WHU
Executive MBA Program.
Learning and living closely
with students of diverse
cultures, industries and business
backgrounds result
in a life-shaping experience
and distinguished worldwide
network.
INDUSTRIAL BACKGROUND PROFILE
2%
10%
2%
15%
9%
30%
POSITION PROFILE
38%
OVERVIEW
13%
19%
Total number of students (1999–2010)
Average Class Profile 2010–2012
Females
Average age
Average work experience
Average managerial experience
Consulting
General Management
Finance/Controlling
Marketing/Distribution
Others
IT
Product Management
Logistics
General Manager
Managing/
Executive Director
Others
Vice President
Chairman/CEO/
President/CFO
Head of Department
Owner/Partner
Director
International Students Sponsoring
Western
Europe
exclusive
Germany
Eastern 8%
Europe
12%
Afrika 4%
Asia
40%
11%
26%
32%
4%
South
America
USA
Non
55%
32%
13%
30%
19%
15%
13%
10%
9%
2%
2%
38%
26%
11%
9%
6%
4%
4%
2%
719
15%
35 years
10 years
7 years
Full
Partial

Pierre-Yves Rahari
Vice-President
Head of Shareholder Services
PIMCO Europe Ltd.
London
EMBA 2005
“At Kellogg-WHU, I was impressed by the teaching methodology;
the quality of the international faculty; and the diversity of my peers’
profiles. The program brought together the most diverse professional
backgrounds you can imagine; as well as the most various national,
ethnic, cultural and educational backgrounds. Very interestingly,
everyone had room to express their personality to the fullest in the
course of our studies and I was able to apply my knowledge to my
daily business from the start.”

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Your Personal Development –
Our Full Concentration
Team leadership is an essential success factor for managers in any organization – small,
public or private. As managing skills no longer imply command and control but, instead,
motivate and communicate, becoming deeply aware of one’s personal characteristics is
key for successfully working with and leading others. We take it seriously as well.
PROFILING AND
COACHING
360° FEEDBACK
INDIVIDUAL COACHING
LIFO ® (Life Orientation) is a psychometric tool which has been used by managers
worldwide for over 30 years. By identifying your most and least preferred
behavior, the tool enables you to recognize how you interact with others and,
based on these findings, suggests techniques to develop effective teamwork
and communication methods. Offered and analyzed from a certified trainer
and internationally experienced Human Resources expert, this profile and sub-
sequent coaching assist the candidate in working with the assigned study groups
during the program – and with colleagues in the workplace at any time.
In an atmosphere of mutual trust, the open feedback of your peers is a revealing
process in continuing the journey from the original self-assessment. Under
the guidance of an expert in Human Resources Management, students have
the opportunity to obtain feedback from group peers, as well as those outside
of the program, if wished. This step in the personal development process
assists the participant to evaluate how effective methods suggested as a result
of LIFO ® and coaching are – and provides a secure arena to amend behavior,
if necessary.
Clearly, personal development is just that – personal. During this stage of the
process, participants benefit from skilled and certified coaches experienced
with issues that face the management world. Students delve further into themselves
to develop a framework to move forward individually while leading others.
As the coaches also come from various business and cultural milieus, they are
best suited to guide candidates – regardless of background.

Your Global Network –
Our International Alumni
The Kellogg-WHU Alumni benefit from the best of both
worlds, as evidenced by their strong allegiance to both
schools and to one another. With over 50,000 graduates
in over 90 countries, program participants and alumni
have full access to both the Kellogg Alumni Network
(www.alumni.Kellogg.northwestern.edu) as well as the
InPraxi Association (www.in-praxi.org), the award-winning
WHU Alumni Network recognized as one of the best
in Germany. Whether returning to campus to speak at
various conferences or interview future program candi-
dates, organizing and attending alumni events globally,
or supporting fellow alumni with networking and career
development, the former students repeatedly show their
dedication to continuing the “Program Spirit” wherever
and whenever possible.
Photo from left: Jörgen Samsioe, Grania Holzwarth
(EMBA 2006), Frank Müller (EMBA 2004), Hubertus
Fischer (EMBA 2004), Alessandro Miolo (EMBA 2004),
Ina Spiess (EMBA 2004).

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Your Schedule – Our Structure
The Kellogg-WHU Executive MBA Program is designed to run in sync with your professional
schedule. The balanced blend of on- and off-campus learning coupled with residential
(“live-in”) weekends and weeks ensures minimal disruption of your professional life while
providing the rich experience of community and joint learning.
FIRST YEAR
SECOND YEAR
SEPTEMBER 2011
Live-In Week
Vallendar
Module 1
JANUARY 2012
2 Live-In Weekends
Vallendar
Module 3
MAY 2012
Live-In Week
Vallendar
Module 5
SEPTEMBER 2012
JANUARY 2013
1 Live-In Weekend
Vallendar, Module 8
Live-In Week*
Tel Aviv, Module 10
MAY 2013
Live-In Week
Vallendar
Module 11
OCTOBER 2011
FEBRUARY 2012
JUNE 2012
OCTOBER 2012
2 Live-In Weekends
Vallendar
Module 7
FEBRUARY 2013
1 Live-In Weekend
Vallendar
Module 8
JUNE 2013
Final Thesis
* International Electives: successful completion of
only 1 partner school module is required as part of
the Kellogg­WHU Executive MBA Program.
NOVEMBER 2011
2 Live-In Weekends
Vallendar
Module 2
MARCH 2012
2 Live-In Weekends
Vallendar
Module 4
JULY 2012
NOVEMBER 2012
Live-In Week*
Toronto
Module 10
MARCH 2013
2 Live-In Weekends
Vallendar
Module 9
JULY 2013
Final Thesis
OCTOBER 2013 Graduation
DECEMBER 2011
APRIL 2012
AUGUST 2012
2 Live-In Weeks
Evanston
Module 6
DECEMBER 2012
Live-In Week*
Hong Kong
Module 10
APRIL 2013
Live-In Week*
Miami
Module 10
AUGUST 2013
Final Thesis
The schedule is subject to change.
For a program calendar and course descriptions, please
refer to the inserts in the brochure pocket.

Dr. Isabel von Korff
Business Development
Ascenion GmbH
Munich
EMBA 2009
“In a world-class program like Kellogg-WHU one expects and receives
outstanding faculty, international locations, up-to-date facilities, etc. But
for me, the real and lasting benefit of the program was the spirit and
the attitude of all the people you meet around the globe. The time at
Kellogg-WHU was so rich of inspiring experiences and full of excellent
classes that the inevitable long study hours and reading of the comprehensive
course materials were not only a performance of duty. The structure
of the schedule does not only allow you to continue your professional
but also your private life. The inspiration and motivation I gained
from the program supported our wish to start a family. My son was
born two months before graduation and I am thankful and fulfilled to
be able to have both – a Kellogg-WHU EMBA and a wonderful family.”

Your Teachers – Our Commitment
Faculty in the Kellogg-WHU Executive MBA Program are drawn from the Kellogg global
network and WHU. This guarantees excellent academic credentials, veteran experience
in executive education and diverse business knowledge. Additionally, top industry and
civil leaders, among others, regularly share their knowledge and discuss their experiences
with our EMBA students. The teaching methodology is a unified blend of classroom
learning, case studies, group work, individual assignments, simulations and debate of
real-life business problems.
David Austen-Smith
PhD Cambridge University; Peter G.
Peterson Professor of Corporate Ethics
and Professor of Political Science and
Economics, Kellogg; areas of expertise:
ethics, political economy/design,
voting systems
Jeanne M. Brett
PhD University of Illinois; DeWitt W.
Buchanan, Jr., Professor of Dispute
Resolution and Organizations; Kellogg;
Director of the Dispute Resolution
Research Center, Kellogg; areas of
expertise: cross­cultural negotiations,
the resolution of disputes, and the
performance of multicultural teams
Professor Lutz Kaufmann with workshop participants
Timothy Calkins
MBA Harvard Business School; Clinical
Professor of Marketing; Co­academic
Director of the Kellogg’s branding program;
areas of expertise: advertising,
biomedical marketing (biotechnology),
brand management, consumer products,
marketing management, marketing
strategy/planning/policy, new
product development

“Our students bring a
wealth of experience and
diverse perspectives to
the classroom. This greatly
enriches our discussions
in class.”
Professor Karl Schmedders, Kellogg
(Best Teacher Award 2008 and 2009)
James G. Conley
PhD Northwestern University;
MBA Kellogg; Clinical Professor of
Technology at Kellogg; areas of expertise:
strategic use of intangible assets
and intellectual properties to build and
sustain competitive advantage
Daniel Diermeier
PhD University of Rochester;
IBM Professor of Regulation and
Competitive Practice and Director of
the Ford Motor Company Center for
Global Citizenship, Kellogg; areas
of expertise: policy (biotechnology),
regulatory and advocacy groups
(biotechnology), corporate social
responsibility, crisis management,
ethics, political economy/design, public
management, reputation management,
strategic management, strategy
in non­market Environments, voting
systems
Holger Ernst
Dr. sc. pol., Dr. sc. pol. habil. University
of Kiel (Germany); Professor of Technology
and Innovation Management,
WHU; areas of expertise: technology
and innovation management, new
product development, entrepreneurship,
intellectual property management
consultant to more than 50 companies
in the innovation management field
Michael Frenkel
Dr. rer. pol., Dr. rer. pol. habil. University
of Mainz, (Germany); Professor of
Macroeconomics and International
Economics and Dean, WHU; visiting
positions with Harvard University and
the University of Michigan Business
School; consultant to the International
Monetary Fund, the World Bank, and
the European Commission; areas of
expertise: international economics and
finance, European integration, international
monetary systems
Adam Galinsky
PhD Princeton University; Morris and
Alice Kaplan Professor of Ethics and
Decision in Management at Kellogg;
areas of expertise: leadership, negotiations,
and the development of organizational
values and culture
Martin Glaum
M. Phil. Loughborough University (UK);
Dr. rer. pol., Dr. rer. pol. habil. University
of Gießen (Germany); Professor of
International Accounting at Justus­
Liebig­University Gießen; areas of
expertise: international accounting and
international financial management
Julie Hennessy
MBA Kellogg; Clinical Professor in
Marketing at Kellogg; areas of expertise:
brand management, consumer
products, marketing management,
marketing strategy/planning/policy,
new product development
Martin Högl
Dr. rer. pol. University of Karlsruhe
(Germany), Dr. rer. pol. habil. Technical
University of Berlin; Professor of Leadership
and Human Resource Management
at WHU; served on the faculties
of Washington State University (USA)
and Bocconi University (Milan, Italy);
areas of expertise: leadership and collaboration
in organizations, knowledge
creation in innovation processes, influence
of cross­cultural differences on
individual and team behaviors in organizations
Albert W. Isenman
PhD Northwestern University;
Professor of Management and Strategy
and Director of Custom Programs,
Executive Education at Kellogg; areas
of expertise: business policy, cost management,
environmental sustainability,
management compensation, management
of organizations and strategy
Professor Leigh Thompson, Kellogg
Lutz Kaufmann
Dr. rer. pol., Dr. rer. pol. habil. University
of Gießen (Germany); MBA Kansas
State University; Professor of International
Business & Supply Management,
WHU; Associate Fellow, University
of Oxford; served as Visiting Professor
at CEIBS; Academic Director WHU­
Executive Development; areas of
expertise: international strategy,
strategic sourcing, behavioral supply
management, strategy execution
Matthias Kipping
Dr. phil. University of Munich; MPA
Harvard; Professor of Policy and Chair
of Business History, Schulich School
of Business, Toronto, Canada; areas
of expertise: business history, international
management, business­government
relations
Karl-Ludwig Kley
Dr. jur. University of Munich; CEO of
the Merck KGaA; Honorary Professor
at WHU; previously CFO of Deutsche
Lufthansa AG; Senior Manager,
Bayer AG
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Lakshman Krishnamurthi
PhD Stanford University; MBA from
LSU; A. Montgomery Ward Distinguished
Professor of Marketing and
Academic Director of the executive
program on Pricing Strategies & Tactics
at Kellogg; areas of expertise: brand
management, consumer behavior, data
analysis, international marketing, marketing
strategy/planning/policy
Sonia Marciano
MBA and PhD University of Chicago,
Clinical Associate Professor of Manage ­
ment and Organizations at Leonard N.
Stern School of Business, New York

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“The collaboration between
Kellogg and WHU faculty in
both teaching and research
is extremely stimulating and
very fruitful for the EMBA
Program.”
Professor Martin Högl, WHU
Keith Murnighan
PhD Purdue University; Harold H. Hines
Jr. Professor of Risk Management at
Kellogg; areas of expertise: diversity,
ethics, negotiations, psychology; active
consultant and trainer to several major
corporations
Deborah Schanz
Dr. rer. pol. University of Tübingen
(Germany); Dr. rer. pol. habil. Karl­
Franzens­Graz University (Austria);
Professor of Taxation & Accounting,
WHU; areas of expertise: international
taxation, tax accounting, tax effects
on investment decisions and financing
policies
Karl Schmedders
PhD Stanford University; Associate
Professor of Managerial Economics
and Decision Sciences at Kellogg;
areas of expertise: computational
economics, data analysis, general
equilibrium theory, optimization,
probability, risk management
Stefan Spinler
Dr. rer. pol., Dr. rer. pol. habil. WHU –
Otto Beisheim School of Man age ment;
Visiting Professor to Massachusetts
Institute of Technology (MIT), The
Wharton School (University of Pennsyl­
vania), WU Wien Executive Academy;
Chairholder of Kuehne Foundation
endowed Chair in Logistics Management,
WHU; areas of expertise:
sustainability, supply chain risk
management, real options valuation
Swaminathan Sridharan
PhD University of Pittsburgh; MBA
Indian Institute of Management; John
and Norma Darling Professor of
Accounting Information and Management
at Kellogg; areas of expertise:
activity­based accounting, control systems,
financial accounting, managerial
accounting, performance evaluations
Olivier Tabatoni
PhD Stern School of Management,
New York University; Professor of
Finance at the IAE Aix, University of
Aix­Marseille (France); areas of expertise:
corporate and financial strategy,
international finance, value creation,
value innovation, profitable growth
Leigh Thompson
PhD Northwestern University; J. Jay
Gerber Professor of Dispute Resolution
& Organizations at Kellogg; areas of
expertise: negotiation, group behavior,
decision­making, social cognition, and
affective evaluations of events
Timothy A. Thompson
MBA University of Chicago; PhD
University of Chicago; Senior Lecturer
in Finance at Kellogg; areas of expertise:
application of financial principles
to corporate strategic decisions, corporate
bankruptcy, corporate capital
structure, financial engineering, payout
policy
Thorsten Truijens
Dr. oec. University of St. Gallen; Senior
Lecturer University of St. Gallen;
Management Accounting and Value
Based Management; areas of expertise:
product costing, transfer pricing
Jan A. Van Mieghem
PhD Stanford University; Harold L. Stuart
Distinguished Professor of Managerial
Economics and Professor of Operations
Management at Kellogg; areas of
expertise: product, service and supply
chain operations
Jürgen Weigand
Dr. rer. pol., Dr. rer. pol. habil. University
of Erlangen­Nürnberg (Germany);
Professor of Economics & Director of
the Institute for Industrial Organization,
Academic Director Post Experience
Programs, WHU; areas of expertise:
Professor Keith Murnighan, Kellogg
industrial organization & corporate
strategy, economics of finance and
banking, corporate governance, competition
policy (antitrust & regulation)
Peter Witt
Dr. rer. pol. WHU Otto Beisheim School
of Management, Dr. rer. pol. habil.
Humboldt University Berlin; Professor
of Innovation Management and
Entrepreneurship, University of
Dortmund (Germany); areas of expertise:
management of start­ups, private
equity, family enterprises, corporate
governance
B. Burçin Yurtoğlu
Dr. rer. pol., Dr. rer. pol. habil. University
of Vienna (Austria); Professor of
Corporate Finance, WHU; areas of
expertise: corporate governance,
mergers & acquisitions, corporate
finance, economics of competition
WHU LEARNING GOALS:
Discipline – specific knowledge
and competence
Management – specific skills
Understanding global business
environment
Teamwork and responsibility
Critical thinking and problemsolving
skills
Managerial and entrepreneurial
practice

Peter Bakker, CEO and Chairman, TNT N.V.
Your Learning – Our Stage
The world on campus: as a result of active student initiatives, high-profile personalities
from German and international business and civil society are drawn to the WHU campus
as prominent keynote speakers – and to lead discussion – for outstanding campus
conferences.
Professor
Robert J. Aumann
Nobel Prize Winner
Economic Sciences 2005
The Hebrew University
of Jerusalem
Professor
John Nash
Nobel Prize Winner
Economic Sciences 1994
Dr. Eckhard Cordes
CEO and Chairman
METRO AG
Stephan Gemkow
CFO
Deutsche Lufthansa AG
Friedrich Joussen
CEO
Vodafone GmbH
Dr. Karl-Ludwig Kley
Chairman
Merck KGaA
Liz Mohn
Member of the Board
Bertelsmann Foundation
Peter Bakker
CEO and Chairman
TNT N.V.
Klaus Rosenfeld
CFO
Schaeffler Group
Dr. Marcus Schenck
CFO
E.ON AG
Jean-Claude Trichet
President
European Central Bank

Hannelore Forssbohm, Senior Program Manager
Prof. Dr. Jürgen Weigand, Academic Director
Your Questions – Our Answers
The quest for excellence extends not only to highly selective admissions process, but
also to program management. The Kellogg-WHU Executive MBA Program takes pride
in its high-performance environment for diverse distinctive managers as well as a unified
approach to executive education.
ADMISSIONS REQUIREMENTS:
Minimum of 5 years management­related work experience
University diploma or minimum equivalent of a Bachelor
Degree from a recognized university or approved institution
Satisfactory score on the TOEFL or IELTS (as necessary)
Full­time employment
Time and motivation to commit to a rigorous 2­year program
Candidates who do not meet all of the requirements above,
but who prove exceptional experience, skills and motivation,
should address the Admission Committee who will be pleased
to discuss eligibility for the program.
ADMISSIONS PROCESS:
Two individual interviews on our Kellogg­WHU Campus are
an integral part of the admissions process. To apply for
interviews, please submit the following to emba@whu.edu:
The completed Application Form (downloaded from our
Website)
A resumé with a recent photograph
Copies of your official university transcripts and diploma
Payment of €200 application fee, payable prior to
participation of interviews
No GMAT is required, unless the candidate does not have
an academic degree as indicated above
Upon receipt and review of the documents, a member of our
admissions staff will schedule an interview with eligible candidates.
An Admissions Committee then considers whether
the candidate is qualified to participate in the program.
POST ADMISSIONS:
Upon acceptance to the program, the following must be
submitted:
Letter of support (time)
Terms of payment form
Two letters of recommendation
TOEFL or IELTS score, where necessary
Payment of deposit
COST OF PARTICIPATION:
The tuition fee for the program commencing 2011 is €70,000
and includes all course material, all meals, and accommodation
during the international live­in weeks. Please contact us
at emba@whu.edu regarding financial support options.
Additional information regarding Interview Days, tuition fee
and financial support options can be found in the insert in
the brochure pocket or on www.kellogg.whu.edu. Please
contact emba@whu.edu with further questions. We look
forward to hearing from you!

Kellogg School of Manageme nt
at Northwestern University,
Evanston / Chicago, USA
Excellence in
Management
Education
WHU – Otto Beisheim
School of Management,
Vallendar, Germany
WHU – Otto Beisheim School of Management
Kellogg­WHU Executive MBA Program
Burgplatz 2
56179 Vallendar
Germany
Phone: +49 261 6509­186
Fax: +49 261 6509­189
www.kellogg.whu.edu
emba@whu.edu

WHU – Otto Beisheim
School of Management
Kellogg­WHU Executive
MBA Program
Burgplatz 2
56179 Vallendar
Germany
Phone: +49 261 6509­186
Fax: +49 261 6509­189
www.kellogg.whu.edu
emba@whu.edu
Klimaneutral durch firstclimate.com
10/2010

Module Descriptions
2011 – 2013
www.kellogg.whu.edu
A global program for
distinctive leaders

2
opening new horizons –
a program outline
First Year
Module 1 Vallendar – Fall 2011
The Role of the General Manager –
Strategic Management
Leadership and Organizations
Module 2 Vallendar – Fall 2011
Financial Reporting Systems
Decision-Making under Uncertainty
Managerial Economics
Module 3 Vallendar – Winter 2012
Marketing Management
Managerial Finance
Managing People for
Competitive Advantage
Module 4 Vallendar – spring 2012
Managerial Accounting
Strategic Marketing
Operations Management
Module 5 Vallendar – spring 2012
Corporate Finance
Managerial Statistics
second Year
Module 6 chicago – suMMer 2012
Negotiation Strategies
Strategic Crisis Management
Economics of Competition
Strategic Marketing Decisions
We
Module 7 Vallendar – Fall 2012
Innovation Management
Intellectual Capital Management
Entrepreneurship
Module 8 Vallendar – Winter 2013
Taxes & Business Strategy
Strategic Sourcing and Logistics
International Accounting (incl. prep class)
Module 9 Vallendar – spring 2013
Strategy Implementation in Times of
Organizational Change
Ethics and Leadership
Module 10 global electiVes –
Winter/spring 2013
Module 10 toronto
Enterprise IT Strategy and Governance
International Strategy
Module 10 hong Kong
Building a Powerful Brand in China
Understanding Consumers
Business Strategies in Asia Pacific
Module 10 tel aViV
Security Analysis
Psychological and Organizational Influence
on Financial Decisions
Module 10 MiaMi
Entrepreneurial Finance
Wall Street, Hedge Funds, and Private Equity
Family Enterprises: Success und Continuity
International Finance
Strategic Data-Driven Marketing
Strategic Issues in Commodity Industries
Module 11 european electiVe – Vallendar
The Business Environment in Europe
European Cultures and Management Styles
Subject to change.

Modules
liVe-in WeeKs at Whu
Three live-in weeks are held at WHU campus in Vallendar,
Germany. The final live-in week at the end of the program
includes students from all global Kellogg partner schools.
WeeKend courses –
First and second Year
Twelve class weekends, running from Thursday to Sunday,
are another integral part of the program structure – six
weekends per academic year. Weekend classes are held
at WHU in Vallendar, Germany.
international liVe-in
WeeKs at Kellogg
Two compulsory international live-in weeks are scheduled at
Kellogg School of Management in Chicago at the beginning
of the second academic year. EMBA students from all global
Kellogg partner schools are invited to the James L. Allen
Center in Chicago to share classes and group work with
fellow students from around the world.
Kellogg global electiVes
Global electives are a unique feature of the Kellogg experience,
offering students the opportunity to complete an
elective course at one of the partner schools in the Kellogg
network, getting exposure to the region’s business culture,
and developing local contacts. Students may choose more
than one global elective.
3

4
course descriptions
Module 1 – the role oF
the general Manager
the role oF the general Manager – strategic
ManageMent Albert Isenman, Professor of Management and
Strategy, Director of Custom Programs, Executive Education, Kellogg
This course explores concepts of general management and
develops a framework for understanding business strategy
and strategic decisions as well as the foundations for
identifying and implementing corporate vision and mission.
leadership and organizations Keith Murnighan, Harold
H. Hines Jr. Distinguished Professor of Risk Management, Professor
of Management and Organizations, Kellogg
A guide to understanding the behavior of people in a variety
of organizational settings, with a primary emphasis on teamwork
and decision-making. The goal is to become a better
team leader, team member, decision maker, and negotiator.
Module 2 – FundaMental tools
For business analYsis
Financial reporting sYsteMs Swaminathan Sridharan,
Professor of Accounting Information & Management, John L. and Helen
Kellogg Chair
The course places an emphasis on the users’ perspective
in analyzing and interpreting financial statements, starting
with an introduction to the relation among the main components
of an external financial reporting system.
decision-MaKing under uncertaintY Karl Schmedders,
Associate Professor of Managerial Economics & Decision Sciences,
Kellogg
This course introduces the basic concepts and tools of
probability theory, covering elements such as sample
spaces, elementary probability laws, distributions, and the
foundation for statistics. The course also introduces the
notion of sampling distributions.
Managerial econoMics Jürgen Weigand, Professor of
Economics & Director of the Institute for Industrial Organization, WHU
This course provides the participants with the economic
foun dations relevant for business management. It introduces
students to the function of markets and firms pricing
decisions, including a discussion of the fundamentals of
macro economic interdependencies.
Module 3 – business Functions i
MarKeting ManageMent Lakshman Krishnamurthi,
A. Montgomery Ward Professor of Marketing, Kellogg
The course addresses the importance of com panies being
market-driven and customer-focused, and presents current
theories and practices of marketing management.
Managerial Finance Olivier Tabatoni, Professor and Researcher
in Finance at the IAE Aix, University of Aix-Marseille, France
Managerial Finance introduces participants to the concepts
and techniques of corporate financial decision-making,
investments, and financing decisions. Strong emphasis is
placed on how to implement the firm’s ultimate objective:
maximizing shareholder value.
Managing people For coMpetitiVe adVantage
Martin Högl, Professor of Leadership and Human Resource
Management, WHU
People are an organization’s most critical resource. This
course focuses on the people side of business from a general
management perspective, integrating concepts from organizational
behavior, human resource management, strategy,
and organizational design.
Module 4 – business Functions ii
Managerial accounting Thorsten Truijens, Senior Lecturer,
University of St. Gallen
Accounting only serves as a basis to provide the figures we
need to discuss and support decisions. Rather than obtaining
mathematically correct solutions, the course focuses on the
behavioral issues of management accounting.
strategic MarKeting Timothy Calkins, Clinical Professor of
Marketing, Kellogg
This course introduces an integrative, dynamic view of competitive
marketing strategy, looking at segmentation, targeting,
and positioning, branding, creating product differences,
and establishing unique brand associations.
operations ManageMent Jan Van Mieghem, Harold L. Stuart,
Professor of Managerial Economics and Professor of Operations
Management, Kellogg
Operations Management examines the basic principles of
managing the production and distribution of goods and
services. The course positions operations as a managerial
integration function and provides frameworks and tools to
target, value, and implement improvements in business
processes.

Module 5 – business Functions iii
corporate Finance B. Burcin Yurtoglu, Professor of Corporate
Finance, WHU
This course develops basic principles of corporate finance
and provides practical tools for financial decision-making and
valuation. Starting with a broad overview which also takes
institutional differences across major governance and financing
regimes, the course focuses on valuation and financial
policy.
Managerial statistics Karl Schmedders, Associate Professor
of Managerial Economics and Decision Sciences, Kellogg
Managerial Statistics introduces the basic statistical concepts
necessary for understanding and conducting empirical
analyses and enables the participants to use such analyses
for managerial decision-making.
Module 6 – coMpulsorY
international Module i
negotiation strategies Jeanne M. Brett, DeWitt W. Buchanan,
Jr., Professor of Dispute Resolution and Organizations and Director of
Dispute Resolution Research Center, Kellogg; Leigh Thompson, J. Jay
Gerber Professor of Dispute Resolution & Organizations, Kellogg
The course develops negotiation and dispute resolution skills
through simulation set in dyads, groups, and multilateral contexts
within and between organizations and across cultures.
The class is team-taught in order to maximize opportunities
for feedback and discussion.
strategic crisis ManageMent Daniel Diermeier, IBM
Professor of Regulation and competitive Practice and Director of the
Ford Motor Company Center for Global Citizenship, Kellogg; David
Austen-Smith, Peter G. Peterson Professor of Corporate Ethics and
Professor of Political Science and Economics, Kellogg
A firm’s success frequently depends on how successfully it
can manage its political and social environment, e.g. the
media, public opinion, legislatures, and regulators. This course
develops a set of conceptual frameworks to anticipate and
manage political risk and to develop integrated strategies
consistent with a firm’s market competitive position.
econoMics oF coMpetition Sonia Marciano, Clinical Associate
Professor of Management and Organizations, Leonhard N. Stern School
of Business, New York
Economics of Competition prepares students to diagnose
the determinants of an industry’s structure and formulate
rational, competitive strategies for coping with that structure.
strategic MarKeting decisions Timothy Calkins, Clinical
Professor of Marketing, Kellogg; Julie Hennessy, Clinical Professor of
Marketing, Kellogg
In this course a computer simulation is used to give the experience
of running a business, making marketing decisions, and
gaining support for making recommendations. The study team
will be given a business to run; the challenge is to apply marketing
concepts to deliver strong financial results and create a
solid, ongoing business over the course of the simulation.
Module 7
innoVation ManageMent Holger Ernst, Professor of Technology
and Innovation Management, WHU
Innovation Management introduces participants to the specific
problems of internal resistance to change as well as
customer resistance to accept new products. It discusses
interface management as well as some of the aspects of
managing research and development.
intellectual capital ManageMent James Gerard Conley,
Clinical Professor of Technology, Kellogg
The course covers the broad agenda of using intellectual
capital for competitive advantage. This course takes a
“lifecycle” approach to the management of an intellectual
asset, which covers the creation of the intellectual asset,
the codification of the asset, the valuation, protection, and
leveraging of intellectual assets.
entrepreneurship Peter Witt, Professor of Innovation
Management and Entrepreneurship, University of Dortmund
Entrepreneurship deals with the theoretical background of the
entrepreneurial process and gives practical examples and
advice on the topic. Entrepreneurs and providers of private
equity will report on their experiences with new ventures.
Module 8 – adVanced Finance
and accounting
taXes and business strategY Deborah Schanz, Professor of
Taxation and Accounting, WHU
Managerial decisions are considerably influenced by taxes,
e.g., the choice of location, the choice of the legal form, the
proper mix of debt and equity in the firm’s capital structure,
or the use of existing losses. We will identify and quantify
possible tax effects on investment strategies and financing
policies of companies. The aim is to give an introduction to
national and international tax planning.
5

6
strategic sourcing and logistcs Lutz Kaufmann,
Professor of International Business & Supply Management, Academic
Director Executive Development and Director WHU-Asia Center,
WHU; Stefan Spinler, Kühne Foundation Endowed Chair for Logistics
Management, WHU
Globalization forces companies to restructure the configuration
of location of value chain activities and the governance
mode of value chain activities. Companies have to decide if to
make or to buy their products and where. As a consequence
they have to come up with global location and sourcing strategies.
The course addresses the strategic decision-making
process as well as the managerial issues of formulation and
implementation of global location and sourcing strategies.
The increasing value percentage of purchased goods, the
opening up of global markets, and the growing necessity to
collaborate with suppliers already in the early phases of new
product development underline supply management’s enormous
leverage effect on overall company success. Supply
management has thus become a key element in order to
achieve long-lasting competitive advantages.
international accounting Martin Glaum, Professor of
International Management, Accounting and Auditing at Justus-Liebig-
University Giessen
The course addresses the ongoing international evolution
of accounting and investor relations and the resultant effect
on companies, investors, and financial analysts. Strong
emphasis will be given to the growing importance of international
financial reporting standards (IFRS/IAS).
Module 9 – strategY & leadership
strategY iMpleMentation in tiMes oF organizational
change Lutz Kaufmann, Professor of International Business & Supply
Management, Academic Director Executive Development and Director
WHU-Asia Center, WHU; Karl-Ludwig Kley, Chairman of the Board,
Merck KGaA; Honorary Professor at WHU
The course provides comprehensive insights into how to
implement strategic goals and accelerate their execution while
driving and sustaining change in the organization. Theory
and business practice will demonstrate the relevance and
impact of change management for the process of strat egy
implementation, using international case studies.
ethics and leadership Adam Galinsky, Morris and Alice Kaplan
Professor of Ethics and Decision in Management, Kellogg
The course examines the anatomy of leadership in modern
organizations, with a highlight on the ethical challenges
corporate leaders face in the rapidly changing business
environment. It also explores the ethical responsibilities of
today’s corporate leaders.
Module 10 in toronto
(choice oF tWo Full courses)
enterprise it strategY and goVernance Michael Wade,
Associate Professor of Operations Management and Information Systems,
Schulich School of Business
This course deals with the effective management of capabilities
generated from IT, focusing on IT strategy models
and IT governance. It helps to understand how enterprises
manage the flow of information to balance security, accessibility,
and strategic value.
international strategY Eleanor Westney, Professor of
Organizational Behavior/Industrial Relations, Scotiabank Professorship
in International Business, Schulich School of Business
This course delves into the frameworks, explores the tools,
and identifies the methods and skills that managers need
to deploy in order to help their firms develop effective international
strategies for competitive advantage in the global
marketplace.
Module 10 in hong Kong
(choice oF tWo Full courses)
building a poWerFul brand in china Ron McEachern,
Founder and CEO of Strategic Solutions Group – Asi, Hong Kong
The main objective of the program is to better equip leaders
and managers to lead across diversities. To achieve that
objective, participants will discuss the constructive ways
of thinking about differences, learn about different cultural
dimensions and their influences on organizational behaviors,
the importance of a healthy corporate culture, how to establish
and maintain a healthy corporate culture, how to manage
cross-culture conflicts, and the critical success factors
in leading across diversities.
understanding consuMers Jaideep Sengupta, Professor,
Department of Marketing, HKUST
This course focuses on the customer as an individual, with
an emphasis on how consumers react to marketing information
provided about a product. The topics discussed comprise an
examination of basic psychological processes in a logical
sequence. In addition, the nature and importance of cultural
differences in consumer behavior around the world is a
pervasive theme throughout.

usiness strategies in asia paciFic Larry Franklin, Adjunct
Professor of Finance at HKUST, former General Manager and Head Legal
Counsel for Hutchison Whampoa Ltd.
This course offers the opportunity to strategize and be the
decision maker in practical, real-world business situations
throughout the Asia Pacific region, including China and India,
illustrating successful and unsuccessful deal-making strategies
in Asia.
Module 10 in tel aViV
securitY analYsis Thomas Lys, Eric L. Kohler Chair in Accounting,
Professor of Accounting Information & Management, Kellogg
Security Analysis combines economic analysis and institutional
knowledge to estimate the value of securities. Topics
covered include valuation consequences of corporate earnings
and analyst earnings forecasts, valuation of target and
bidder corporations in corporate mergers, and analysis of
bankruptcies.
psYchological and organizational inFluence on
Financial decisions Margaret A. Neale, John G. McCoy-Banc
One Corporation Professor of Organizations and Dispute Resolution at
Stanford University
This course offers the unique opportunity to combine financial
analyses with a more behavioral emphasis on decisionmaking.
The objective of this course is to combine an understanding
of the economic and psychological influences on
financial decision-making.
Module 10 in MiaMi
(choice oF tWo Full courses)
entrepreneurial Finance Steven Rogers, Gordon and Llura
Gund Family Clinical Professor of Entrepreneurship, Director Levy
Institute for Entrepreneurial Practice, Kellogg
This course will cover the following topics in an engaging and
dynamic, challenging environment: Identifying opportunities,
technology and entrepreneurship, valuation, bank financing,
venture capital, purchasing a business, and other
encompassing issues.
Wall street, hedge Funds, and priVate equitY
David Stowell, Clinical Professor of Finance, Kellogg
The course focuses on the key role that investment banks,
hedge funds, and LBO funds play in the M&A and corporate
finance markets and their influence on corporate decisionmaking
and governance.
Live-In Weeks
in Vallendar
Weekend Courses
in Vallendar
FaMilY enterprises: success and continuitY
John Ward, Clinical Professor of Family Enterprise, Co-Director of the
Center for Family Enterprise, Kellogg; Ivan Lansberg, Lecturer and
Academic Co-Director of the Center for Family Enterprises Executive
Education
international Finance Sergio Rebelo, Tokai Bank Professor of
Finance, Kellogg
Managing an international business or one exposed to global
competition requires an understanding of international financial
instruments, markets, and institutions. This course seeks
to provide you with a working knowledge of these issues.
strategic data-driVen MarKeting Mark Jeffery, Senior
Lecturer in Technology-Driven Management, Kellogg
This course is designed to help marketers demonstrate the
return on investment (ROI) of marketing and leverage data
from marketing analytics to make better and more informed
marketing decisions, with particular application to customer
connection initiatives and CRM infrastructures.
strategic issues in coMModitY industries
Nabil Al-Najjar, Professor of Managerial Economics, Kellogg
This course will introduce basic concepts and tools for the
analysis of commodity industries. In particular: The determination
of prices in competitive markets through supply and
demand, evaluation of consolidation strategies, imperfect
information, and market volatility, government intervention
and its effect on prices in competitive markets, collusion,
market manipulation, and market power.
Module 11 – european electiVe
the business enVironMent in europe Jürgen Weigand,
Professor of Economics & Director of the Institute for Industrial Organization,
WHU; Michael Frenkel, Professor of Economics and Dean of WHU
Globalization, EU market integration and the deregulation
of key industries have fundamentally changed the challenges
and opportunities faced by firms in European markets.
The objective of this course is to identify and understand
the forces and trends at macro and micro level that affect
the strategic management of firms in European markets.
european cultures and ManageMent stYles
Matthias Kipping, Professor of Strategic Management and Chair in
Business History, Schulich School of Business, Toronto
This course explores the differences between management
styles in major European countries, their origins, and their
implications for managerial behavior. It also examines the
drivers for a possible convergence of these styles.
International
Live-In Weeks
Elective International
Live-In Modules
7

WHU – Otto Beisheim School of Management
Kellogg-WHU Executive MBA Program
Burgplatz 2
56179 Vallendar
Germany
Phone: +49 261 6509-186
Fax: +49 261 6509-189
www.kellogg.whu.edu
emba@whu.edu
Klimaneutral durch firstclimate.com

Kellogg-WHU executive mba program
tentative Schedule: class of 2011–2013
FirSt year
SecOND year
September 2011 OctOber 2011 NOvember 2011 December 2011
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24
31
25 26 27 28 29 30
JaNUary 2012 FebrUary 2012 marcH 2012 apriL 2012
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
may 2012 JUNe 2012 JULy 2012 aUGUSt 2012
M T W T F S S
30 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
September 2012
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
may 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
OctOber 2012
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
JUNe 2013
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
NOvember 2012
JULy 2013
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
December 2012
JaNUary 2013 FebrUary 2013 marcH 2013 apriL 2013
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Live-In Module Tel Aviv
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
The schedule is
subject to change.
Live-In Weeks
in Vallendar
M T W T F S S
31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
Live-In Module Toronto
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
OctOber 2013 Graduation
Weekend Courses
in Vallendar
International
Live-In Weeks
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23
30
24 25 26 27 28 29
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Int. Live-In Week Evanston, Wave 1 Wave 2
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31 Live-In Module Hong Kong
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Live-In Module Miami
aUGUSt 2013
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Elective International
Live-In Modules

class of 2011–2013: Get to personally know us!
FairS
… are an excellent starting point for those considering
pursuing an MBA degree. During the open
fairs, potential candidates have the opportunity
to generally inform themselves regarding various
program structures, duration, globality, etc.
Candidates further along in their decision process
should consider the one-on-one fairs during which
they can individually meet with program representatives
to discuss the specific fit between themselves
and the program. We look forward to seeing
you in many large cities including Zurich, Paris,
Moscow, Frankfurt, London, etc. For additional
information about and registration for the fairs,
please refer to www.kellogg.whu.edu.
rOaDSHOWS
… are highly informative information sessions where
potential candidates have the opportunity to get a
“taste” of the teaching quality offered in the Kellogg-
WHU Executive Program through a presentation in
the professor’s field of expertise including strategy,
marketing, corporate governance, finance, etc. In
addition to meeting with alumni and faculty, the
candidates can also get to know staff members.
Please refer to www.kellogg.whu.edu to check on
and register for our latest planned roadshows.
WHU – Otto Beisheim School of Management
Kellogg-WHU Executive MBA Program
Burgplatz 2
56179 Vallendar
Germany
Phone: +49 261 6509-186
Fax: +49 261 6509-189
www.kellogg.whu.edu
emba@whu.edu
iNtervieW DayS
… are the best way to meet faculty, alumni and
staff. Eligible candidates participate in the mandatory
interview process, and have the opportunity to
acquaint themselves with the WHU through a campus
tour. A highlight of these days is the opportunity
to get an “insider’s” perspective from alumni during
the popular Q&A Session where all candidates get
honest answers to any question pertaining to the
program. Please refer to www.kellogg.whu.edu for
further information or register for our latest planned
Interview Days on the following dates:
January 22 2011 may 28 2011
march 12 2011 July 9 2011
april 16 2011
SpeciaL eveNtS
… are generally focused on alumni networking and
learning opportunities where candidates also have an
occasion to enjoy at least one lecture or workshop
held by a program professor as well as the interaction
between him/her and former students. Although the
alumni events are generally structured for former
students, serious candidates are also very welcome
to attend. Please refer to www.kellogg.whu.edu for
further information or register for our latest planned
special events.
Application Deadline: July 31, 2011 Start of 2011 Program: September 11, 2011
Please visit www.kellogg.whu.edu for further information and registration for all events listed above.
A global program for
distinctive leaders