18.01.2015 Views

Hotel Price Index - Hotels.com Press Room

Hotel Price Index - Hotels.com Press Room

Hotel Price Index - Hotels.com Press Room

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong><br />

TM<br />

Review of global hotel prices: Jan-Dec 2011


INTRODUCTION<br />

The <strong>Hotel</strong>s.<strong>com</strong> <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> TM (HPI ® ) is a regular<br />

survey of hotel prices in major destinations across the<br />

world. The HPI is based on bookings made on<br />

<strong>Hotel</strong>s.<strong>com</strong> and prices shown are those actually paid<br />

by customers per room night (rather than advertised<br />

rates) in 2011.<br />

Now in its eighth year, the HPI is respected as the<br />

definitive report on hotel prices paid around the world<br />

and increasingly used as a reference tool by media,<br />

hoteliers, analysts, tourism bodies and academics.<br />

Approximately 142,000 properties in more than 19,800<br />

global locations make up the sample set of hotels<br />

from which prices are taken.<br />

The international scale of <strong>Hotel</strong>s.<strong>com</strong> (in terms<br />

of both customers and destinations) makes the<br />

<strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> one of the most <strong>com</strong>prehensive<br />

benchmarks available, as it incorporates both chain<br />

and independent hotels, as well as options such as<br />

self-catering and bed and breakfast properties.<br />

The HPI tracks the real prices paid per room by<br />

<strong>Hotel</strong>s.<strong>com</strong> customers around the world using a<br />

weighted average based on the number of rooms sold<br />

in each of the markets in which <strong>Hotel</strong>s.<strong>com</strong> operates.<br />

Published by <strong>Hotel</strong>s.<strong>com</strong> in the first quarter of 2012


HOTELS ON THE GO<br />

The past six months have seen millions of downloads<br />

of <strong>Hotel</strong>s.<strong>com</strong>’s mobile app.<br />

The portfolio of devices on which the app is<br />

available has expanded rapidly, following the launch<br />

of a dedicated iPad application in September 2011<br />

which takes advantage of the iPad screen for a rich,<br />

immersive user experience. Already available on the<br />

App Store and Android Marketplace, the app is now<br />

also available for Windows Phone, Symbian and<br />

MeeGo devices, allowing customers to search and<br />

book almost 149,000 hotels around the world straight<br />

from their phone.<br />

Available in over 30 languages, additional<br />

enhancements include the ability to check their<br />

Wel<strong>com</strong>e Rewards status and choose from more<br />

than 20,000 exclusive last-minute deals. Users find the<br />

mobile apps particularly useful for these spur-of-themoment<br />

bookings, as they can find a hotel quickly and<br />

easily on-the-go, whether they are on a road trip, have<br />

missed their flight or are stranded in an unfamiliar city.


EARN A FREE NIGHT IN YOUR SLEEP<br />

In October 2011, we launched our customer loyalty<br />

programme Wel<strong>com</strong>e Rewards on all 85 sites around<br />

the world. This unique loyalty scheme offers our<br />

customers the ability to earn one free* night for every<br />

ten nights stayed in more than 65,000 partnering<br />

hotels worldwide. There is no <strong>com</strong>plicated points<br />

system and redemption is as easy as it sounds: Our<br />

customers simply stay for ten nights, either at one<br />

stretch or separately, in one or several of the partnering<br />

hotels and earn the eleventh night free* - whenever<br />

they want, without blackout dates.<br />

Unlike most reward programmes, which are usually<br />

specific to one brand, we allow our customers to<br />

collect their ten qualifying nights across independent<br />

and chain hotels and to redeem their free* night at<br />

any eligible hotel in our global network. The free* night<br />

is valued at the average rate of the ten stays but<br />

consumers also have the option to use the free* night<br />

for a higher rate room by paying the difference.<br />

You can sign up for the programme on<br />

www.hotels.<strong>com</strong> and earn a free night in your sleep!<br />

*(Subject to Wel<strong>com</strong>e Rewards terms and conditions as set out at www.hotels.<strong>com</strong>)


FOREWORD<br />

David Roche<br />

President <strong>Hotel</strong>s.<strong>com</strong><br />

Global price rise following steady overall<br />

recovery<br />

Business and economic volatility may well have<br />

led the TV news bulletins in 2011 as never before, as<br />

viewers waited for updates on the latest attempts<br />

to stave off sovereign bankruptcy or perhaps save a<br />

currency. However, at first glance, nobody has told the<br />

world’s hoteliers about their duty to provide headlinegrabbing<br />

developments. Global hotel prices increased<br />

by 4% on average in 2011 over 2010, continuing the<br />

process of steady recovery from the lows of 2008,<br />

albeit at a distinct walking pace. Occupancy rose<br />

by 2-3% across most of the year and this relatively<br />

modest increase in demand, coupled with slowly restrengthening<br />

economies in some nations, provided<br />

the conditions for slight increases in prices worldwide.<br />

As we enter a third consecutive year of moderate price<br />

rises for guests, the global average price is still lower<br />

than it was in 2005, such was the depth of the financial<br />

crash-inspired trough.<br />

Regional variations highlight local<br />

conditions<br />

There is certainly some more colour at a regional<br />

level. If the recent flow of economic news from North<br />

America suggests evidence of a recovery gathering<br />

speed, so do the prices paid in their hotels – up 5%<br />

in 2011 <strong>com</strong>pared to 2010, the biggest increase in<br />

the region since 2007. European and Middle Eastern<br />

hoteliers sympathised with the market’s stuttering<br />

economy and increased prices in their own currencies<br />

by only 2%. In the world’s faster growing economies,<br />

hotel prices kept pace with market movements. Latin<br />

America has now appeared as the region with the<br />

highest overall increase of all regions since the HPI<br />

launched in 2004 with its <strong>Index</strong> now at 121. The Pacific<br />

saw the most significant price increase by 8% during<br />

2011. Asia’s overall average rate fell by 2%, masking<br />

significant increases in some of the region’s business<br />

centres and cities.<br />

But averages can mask the much more volatile<br />

picture beneath. Four trends stand out:<br />

Natural and political events leave their<br />

mark<br />

First, the impact of political and natural events,<br />

highlighted in our <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review for the first<br />

half of 2011, continued through the full year. The unrest<br />

of the Arab Spring has hit prices across the region, with<br />

prices falling in places from Tunisia to Qatar, where


declining demand met a high level of hotel building. In<br />

Japan, the impact of the tsunami had reduced prices<br />

significantly at one point, although they closed the<br />

year down only slightly below the 2010 level overall as<br />

the Tokyo market recovered some of its demand.<br />

Weaker economies show resilience<br />

Second, we can finally report positive movement in<br />

some of the economies hit hardest over the past four<br />

years. <strong>Price</strong>s rose in Ireland where hoteliers have been<br />

struggling with the aftermath of the property bubble<br />

collapse. The unrest in Egypt proved to be less of an<br />

ill wind for Spain and Italy, which saw a recovery in<br />

leisure demand and posted price rises for the first time<br />

in some years.<br />

Currency is the big driver<br />

Third, currency movements continue to have a<br />

big impact on hotel demand, and therefore prices.<br />

Brazilians spent the spring of 2011 enjoying significant<br />

strength in the Real, and took off to spend it in the US<br />

as never before. As the currency’s strength fell by more<br />

than 20% during the summer, Brazilian wanderlust<br />

rather cooled and travellers stayed home, driving up<br />

demand, and prices, in the main domestic cities such<br />

as Rio de Janeiro and Sao Paulo. American travellers<br />

are spreading their wings a little more, too, posting<br />

increases in demand to both domestic destinations as<br />

well as to Europe and the Caribbean. The number of<br />

American travellers to Asian regions, which were hit by<br />

natural disasters, decreased only slightly.<br />

Business travellers on the move<br />

Lastly, the business travel market remained sound,<br />

keeping demand, and pricing, stable in the more<br />

business-focused markets around the world, with the<br />

overall spending on corporate trips up 9%* globally for<br />

2011. From Singapore to Hong Kong and Las Vegas,<br />

convention and business travel kept hotels busier and<br />

prices higher.<br />

This annual version of our report is now in its eighth<br />

year, and it remains the most <strong>com</strong>prehensive survey<br />

of hotel prices based on what consumers actually pay<br />

in over 85 countries to stay in over 142,000 hotels. If we<br />

sell sufficient nights to get a robust data sample, it’s<br />

in. So if you want to know what the Rugby World Cup<br />

did for the travel industry in Wellington and Auckland,<br />

where to get the most value for your travel budget, or<br />

even where to get five star luxury on the cheap, read<br />

on, it’s part of the service.<br />

*Global Business Travel Association


CONTENTS<br />

1. GLOBAL PRICE CHANGES 11<br />

2. PRICE CHANGES IN GLOBAL CITY DESTINATIONS 18<br />

GLOBAL HOTEL PRICE CHANGES 2011-2010 28<br />

3. PRICE CHANGES BY COUNTRY 30<br />

GLOBAL HOTEL PRICE CHANGES BY COUNTRY 2011-2010 36<br />

4. FOCUS ON THE UK 38<br />

UK HOTEL PRICE CHANGES 2011-2010 43<br />

5. PRICES PAID AT HOME AND AWAY 44<br />

6. WHERE TO STAY FOR £100 A NIGHT 46<br />

7. AVERAGE ROOM PRICES BY STAR RATING 48<br />

8. LUXURY FOR LESS 51<br />

9. TRAVEL HABITS 53<br />

Top overseas destinations for UK travellers<br />

Top UK destinations for visitors from overseas<br />

Top UK destinations for UK travellers<br />

10. TRAVEL TALK 56<br />

SEVEN WONDERS OF THE WORLD 59<br />

GLOBAL HOTEL PRICE CHANGES 2011-2010 62


The HPI report focuses on two main sources of data:<br />

The first section (Chapter 1) shows the global <strong>Hotel</strong><br />

<strong>Price</strong> <strong>Index</strong> for the full year 2011 <strong>com</strong>pared to 2010.<br />

The <strong>Index</strong> is <strong>com</strong>piled from transactions on<br />

<strong>Hotel</strong>s.<strong>com</strong> during this period, in local currency,<br />

weighted to reflect the size of each market. By<br />

representing hotel price movements in an index,<br />

<strong>Hotel</strong>s.<strong>com</strong> can illustrate the actual price movements<br />

as paid by consumers without foreign exchange<br />

fluctuations distorting the picture.<br />

The <strong>Index</strong> was started in 2004 at 100 and includes all<br />

bookings across all star ratings from one to five star.<br />

The second section (Chapters 2-8) shows hotel prices<br />

across the world, per room per night, as paid by UK<br />

travellers in 2011 <strong>com</strong>pared to 2010. This shows the<br />

changes in real prices paid by consumers, reflecting<br />

both movements in exchange rates and hotel<br />

pricing. <strong>Price</strong>s are rounded to the nearest Pound and<br />

percentage figures to the nearest percentage point.<br />

Chapter 9 covers the most popular destinations in 2011.<br />

The final chapter focuses on some additional, more<br />

light-hearted facts and travellers’ habits identified by<br />

<strong>Hotel</strong>s.<strong>com</strong>.<br />

Reports are also available in other currencies. Please<br />

contact press@hotels.co.uk.


1. GLOBAL PRICE CHANGES<br />

The average price of a hotel room around the world<br />

rose 4% in 2011 <strong>com</strong>pared with 2010, according to the<br />

latest <strong>Hotel</strong>s.<strong>com</strong> <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong>.<br />

The average cost of a room now stands at 104,<br />

<strong>com</strong>pared to 100 when the HPI was launched in 2004,<br />

indicating that the 2011 global average price was only<br />

slightly higher than when the <strong>Index</strong> was originally<br />

launched.<br />

<strong>Price</strong>s fell 2% in Asia year-on-year but rose in all other<br />

areas, including 8% in the Pacific, 5% in North America,<br />

4% in Latin America, 3% in the Caribbean and 2% in<br />

Europe and the Middle East.<br />

Asia sees overall price falls despite<br />

growth in Chinese economy<br />

• Asia was the only region to experience a notable<br />

drop in its overall rankings. In 2011, the HPI for Asia<br />

stood at 107, which was seven points higher than at<br />

the launch of the <strong>Index</strong> in 2004 but still significantly<br />

below its 2005 level (110).<br />

• In real terms, this means, on average, prices paid by<br />

travellers for hotel rooms in Asia fell 2% from 2010 to<br />

2011. <strong>Price</strong>s paid, and their pace of recovery, varied<br />

across the region. Large business and convention<br />

hubs, such as Singapore and Hong Kong, saw<br />

Figure 1 HPI quarterly breakdown from Q1 2004 to Q4 2011 globally<br />

130<br />

120<br />

<strong>Index</strong> Points<br />

110<br />

100<br />

90<br />

80<br />

Q1 04<br />

Q2 04<br />

Q3 04<br />

Q4 04<br />

Q1 05<br />

Q2 05<br />

Q3 05<br />

Q4 05<br />

Q1 06<br />

Q2 06<br />

Q3 06<br />

Q4 06<br />

Q1 07<br />

Q2 07<br />

Q3 07<br />

Q4 07<br />

Q1 08<br />

Q2 08<br />

Q3 08<br />

Q4 08<br />

Q1 09<br />

Q2 09<br />

Q3 09<br />

Q4 09<br />

Q1 10<br />

Q2 10<br />

Q3 10<br />

Q4 10<br />

Q1 11<br />

Q2 11<br />

Q3 11<br />

Q4 11<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

11


ates remain high due to healthy corporate travel<br />

demand and luxury hotel development.<br />

• The growth of low cost carriers in some parts of<br />

the region also began to boost demand.<br />

• Other areas suffered a decline. Popular Thai<br />

destinations, for example, did not fare as well<br />

because of the extensive flooding that spread<br />

throughout the country’s northern and central<br />

regions from July 2011 until reaching Bangkok in<br />

October 2011.<br />

• Reduced occupancy and falling demand in Japan<br />

after the March 2011 earthquake drove hotel rates<br />

downward. The earthquake also had a knockon<br />

effect in other parts of the region as fewer<br />

Japanese executives and tourists travelled abroad.<br />

Figure 2 HPI by region: Europe and the Middle East, Asia, Pacific, North America, Latin America and Caribbean 2004-2011<br />

140<br />

<strong>Index</strong> Points<br />

130<br />

120<br />

110<br />

100<br />

90<br />

80<br />

Asia<br />

Caribbean<br />

Europe & Middle East<br />

Latin America<br />

North America<br />

Pacific<br />

Q1 04<br />

Q2 04<br />

Q3 04<br />

Q4 04<br />

Q1 05<br />

Q2 05<br />

Q3 05<br />

Q4 05<br />

Q1 06<br />

Q2 06<br />

Q3 06<br />

Q4 06<br />

Q1 07<br />

Q2 07<br />

Q3 07<br />

Q4 07<br />

Q1 08<br />

Q2 08<br />

Q3 08<br />

Q4 08<br />

Q1 09<br />

Q2 09<br />

Q3 09<br />

Q4 09<br />

Q1 10<br />

Q2 10<br />

Q3 10<br />

Q4 10<br />

Q1 11<br />

Q2 11<br />

Q3 11<br />

Q4 11<br />

12 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Johan Svanstrom<br />

Vice President<br />

<strong>Hotel</strong>s.<strong>com</strong> APAC<br />

Overall prices in the Asia-Pacific region have<br />

remained steady, thanks to key markets showing<br />

resilience through global economic dips in the latter<br />

half of 2011. Across Asia, hotel prices have fallen while<br />

the Pacific region saw a high increase.<br />

While the travel industry was hit by last year’s<br />

natural disasters in Japan and Thailand, the strength<br />

of business travel sustained occupancy and prices<br />

in many of the major destinations. Tokyo and other<br />

cities in Japan saw prices and demand fall abruptly<br />

in March but have since been on a recovery path.<br />

Elsewhere, Hong Kong experienced strong upward<br />

rate pressure throughout the year.<br />

In China, there was a varied picture. While Beijing saw<br />

a rise due to a steady increase in tourism and trade,<br />

Shanghai rates plummeted with the city unable to<br />

maintain healthy occupancy levels following the<br />

World Expo. A bit surprisingly, hotel prices in popular<br />

shopping and business hubs such as Kuala Lumpur<br />

and Singapore remained steady or only saw a<br />

small rise.<br />

There continues to be tailwind effects from increased<br />

flight options and strong regional economies,<br />

encouraging consumers’ travel spending. Currency<br />

exchange fluctuations could however yet again play<br />

a role for inbound demand which for most of 2011<br />

was disadvantaged by strong local Asian currencies<br />

Given growing demand in both leisure and corporate<br />

sectors, hotel prices and occupancy rates in Asia are<br />

likely to be on a modest upward trajectory this year.<br />

As usual though, deals and opportunities will arise in<br />

the region and active researching is re<strong>com</strong>mended.<br />

Pacific hits the heights<br />

• The biggest percentage increase in average prices<br />

occurred in the Pacific region, up 8%.<br />

• The HPI reached 118 points, a full 18 points above<br />

the level when the HPI launched in 2004. This jump<br />

was fuelled in part by the relative strengths of the<br />

economies and currencies in Australia and New<br />

Zealand, as well as the resilience of<br />

corporate travel.<br />

• Despite the rise, prices were still below the 2006<br />

level (120), which was wel<strong>com</strong>e news for travellers<br />

staying in this region.<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

13


Latin America<br />

Javier Escobedo<br />

Vice President<br />

<strong>Hotel</strong>s.<strong>com</strong> Latin America<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> for Latin America rose 4% in 2011<br />

<strong>com</strong>pared to one year ago, underlining the growing<br />

economic power of our region, particularly in the<br />

largest country Brazil. The average cost of a room in<br />

a Brazilian hotel rose in 2011 because of a continuous<br />

increase in demand, a robust economy which grew<br />

by 4% and a rise in in<strong>com</strong>e across the board.<br />

Moreover, the Real steadily devalued over the second<br />

half of 2011, making some local destinations more<br />

appealing to potential travellers right in time for the<br />

summer season. Rio and São Paulo saw price hikes.<br />

In both cases, room supply failed to keep up with<br />

demand which, in turn, was heated by global megaevents,<br />

such as Rock in Rio, the U2 concert and the<br />

Formula 1 race.<br />

Business destinations, like Campinas and Curitiba,<br />

experienced steep hikes as well while the price<br />

development in beach destinations was more<br />

uneven. <strong>Price</strong>s dropped or grew little in Praia do Forte,<br />

Natal and other destinations that traditionally favour<br />

packages. They had to <strong>com</strong>pete harder as they<br />

faced expensive air hikes. Many travellers chose to go<br />

abroad or to alternative local destinations.<br />

Mexico kept the average prices more in line with the<br />

previous year. The local market conditions neither<br />

affected average room rates in top tourist sunspots<br />

nor in the three largest cities of Mexico City, Monterrey<br />

and Guadalajara. Global turmoil impacted the value<br />

of the Peso, boosting international demand for well<br />

known hotspots like Los Cabos and Cancun.<br />

• <strong>Price</strong>s paid by travellers for hotel rooms in Latin<br />

America rose 4% from 2010 to 2011 and the Latin<br />

American HPI stood at 121 in 2011, the highest of all<br />

regions surveyed.<br />

• This performance underlined the growing<br />

economic power of the region, especially the<br />

importance of its largest country, Brazil.<br />

• Despite the rise, the average price of a hotel room<br />

in Latin America was still cheaper in 2011 than it<br />

was five years ago (123).<br />

14 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Europe and Middle East region shows modest signs of recovery<br />

Matthew Walls<br />

Vice President<br />

<strong>Hotel</strong>s.<strong>com</strong> EMEA<br />

<strong>Hotel</strong> pricing trends are an interesting bellwether<br />

for the impact of wider environmental factors. In<br />

2010, across Europe and the Middle East, we saw<br />

significant geographical events such as the Icelandic<br />

volcano and unusually bad December weather in<br />

northern Europe cause significant disruption in the<br />

hotel sector.<br />

In 2011, whilst geological activity was thankfully<br />

reduced, the well-documented financial woes of the<br />

Eurozone became the biggest factor preying on the<br />

minds of hoteliers across the region. It is perhaps<br />

surprising therefore to report that average rates rose<br />

2% in 2011 <strong>com</strong>pared to 2010.<br />

There is no doubt that the economic downturn<br />

has caused a change in demand patterns but, in<br />

the leisure market, we’ve seen many customers<br />

increasingly trading off a reduced number of nights<br />

for a higher quality hotel room. European consumers<br />

are prepared to <strong>com</strong>promise on the number of<br />

annual trips but not on the quality of those trips so<br />

overall hotel pricing is holding up well.<br />

Business travel trends also feed significantly into the<br />

averages across Europe. The market for business<br />

meetings and conferences has declined somewhat<br />

in response to the economic slump but we have<br />

seen that situation turn into a positive for dealseeking<br />

leisure travellers as hoteliers in those typically<br />

four and five-star properties have sought to maintain<br />

their occupancy levels via some great deals.<br />

The only thing certain for 2012 is that the external<br />

environment will continue to impact pricing.<br />

• The HPI in Europe and the Middle East stood at 102<br />

points in 2011, just 2 points higher than when the<br />

<strong>Index</strong> was launched.<br />

• This meant that average hotel room prices in<br />

Europe and the Middle East were almost the same<br />

as in 2004, representing outstanding value for the<br />

traveller.<br />

• As European leaders grappled with the uncertainty<br />

of the Eurozone, the region overall experienced a 2%<br />

year-on-year price increase, the smallest rise of all<br />

regions.<br />

• Average room rates were higher in countries with<br />

particularly strong economies, such as Switzerland,<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

15


Norway and Sweden. Some resorts in Italy and<br />

Spain also experienced room rate inflation as<br />

travellers moved to safer holiday destinations away<br />

from traditional favourites in Egypt and Tunisia.<br />

• The Arab Spring impacted average room rates in<br />

the Middle East as the civil unrest led travellers to<br />

stay away, forcing hoteliers to cut their rates in a bid<br />

to attract custom.<br />

• <strong>Price</strong>s for the region were still below the 2006<br />

level (107).<br />

Cairo<br />

North America<br />

Victor Owens<br />

Vice President<br />

<strong>Hotel</strong>s.<strong>com</strong> North America<br />

Like a speedy rollercoaster that leaves riders<br />

breathless yet excited for another go, the travel<br />

industry in 2011 took all of us on an interesting journey<br />

of ups and downs. What we’ve learned is that what<br />

goes down must <strong>com</strong>e back up!<br />

As we take a look back at 2011, we saw some major<br />

ups like a recovery in the business travel sector<br />

in North America with folks back on planes and<br />

staying at hotels. This usually means our economy is<br />

improving, which is a big upside. We saw customers<br />

choosing adventures outside their backyards and<br />

getting past the staycation trend. Of course, if<br />

your “backyard” is a lush and bountiful winery, a<br />

Championship golf course or family-friendly theme<br />

park, a road trip closer to home to explore the region<br />

is just as fun.<br />

The downs of 2011 included the Japanese earthquake<br />

and tsunami which had a major affect on North<br />

Americans traveling to the region. The HPI showed<br />

that the ranking of Tokyo dropped as an outbound<br />

16 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Caribbean prices heat up<br />

destination. The European debt crisis can be a big<br />

up for North Americans looking to cross the Atlantic<br />

to stretch their dollar which strengthened against<br />

the Pound and the Euro. London, Paris and Rome<br />

continue to hold tight to their positions on the<br />

podium but Barcelona and Madrid are inching up in<br />

popularity. Rioja, anyone<br />

• <strong>Price</strong>s for the Caribbean rose 3% year-on-year.<br />

For 2011, the HPI for the region stood at 118 points,<br />

which meant the Caribbean, together with the<br />

Pacific region, was second only to Latin America for<br />

growth in average room prices since 2004.<br />

• The region continued a pattern of modest recovery<br />

after steep percentage falls in 2008 and 2009 but<br />

rates were still far below the 2006 level (127).<br />

• Average prices paid by travellers for hotel rooms in<br />

North America (the USA and Canada) rose 5% yearon-year<br />

in 2011. For the first time since 2008, the<br />

region’s HPI passed the 100 mark again, reaching<br />

102, but room rates were just 2% higher than in 2004<br />

when the HPI was launched and still below the<br />

2005 level (107).<br />

Caribbean<br />

• As the US economy showed some signs of<br />

recovery as the year wore on, stronger demand<br />

from leisure and business travellers gave hoteliers<br />

the confidence to hold or increase their prices.<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

17


2. PRICE CHANGES IN GLOBAL CITY<br />

DESTINATIONS<br />

The following sections reflect the actual prices paid by<br />

travellers from the UK in Pound Sterling (£) during 2011,<br />

<strong>com</strong>pared to prices paid in Pound Sterling the<br />

year before.<br />

UK travellers faced price rises in many of their favourite<br />

destinations. This could in part be explained by<br />

currency fluctuations but was also due to hoteliers in<br />

some areas raising rates and offering fewer discounts.<br />

However, events of global importance also had a<br />

fundamental impact on prices.<br />

European prices resilient despite<br />

Eurozone crisis<br />

Although London prices rose marginally by 1%,<br />

many traditional European city break destinations<br />

experienced steeper price rises caused by the Euro’s<br />

relatively strong performance against the Pound.<br />

Amsterdam increased 9% to £116, Venice and Barcelona<br />

were up 8% to £137 and £104 respectively, Brussels<br />

edged up 5% to £94 and Paris grew modestly by 3% to<br />

£125.<br />

dropped off and local hoteliers discounted prices in a<br />

bid to attract custom.<br />

Despite similar economic difficulties, Dublin prices<br />

rallied 7% to £73, helped in part by the May 2011 visits<br />

of US President Barack Obama and the Queen which<br />

raised the profile of the city. The Irish capital also<br />

benefited from popular events such as the Six Nations<br />

rugby match between Ireland and England in March<br />

2011 and the Take That concert in June 2011.<br />

The strength of the Nordic economies and currencies<br />

also led to increases in the capital cities of Sweden,<br />

Denmark and Finland. Average room prices in<br />

Stockholm increased 14% to £129 and Copenhagen<br />

rose 9% to £113. The strong performance of the Finnish<br />

economy, one of the few star performers of the<br />

Eurozone, also led to a 17% increase in Helsinki as<br />

average room prices soared to £107. As the Icelandic<br />

Amsterdam<br />

The effects of the Greek debt problem and subsequent<br />

civil unrest triggered a 10% slump to £80 in average<br />

hotel prices in Athens. Foreign and domestic demand<br />

18 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


economy recovered from the double whammy of the<br />

ongoing banking crisis and the 2010 volcanic ash cloud.<br />

Reykjavik also increased 6%, taking prices to an average<br />

of £77 per night. Average room rates in Oslo remained<br />

unchanged from 2010 to 2011, holding their value at £113.<br />

There were also significant price rises in Baltic state<br />

cities, which have traditionally offered good value hotel<br />

ac<strong>com</strong>modation. Increased demand from travellers<br />

searching for low cost destinations caused average<br />

room rates to climb. Tallinn rose 11% to £60, Vilnius 10%<br />

to £54 and Riga 7% to £56.<br />

The repercussions of the Arab Spring spread to<br />

southern Europe, which experienced significant price<br />

increases for its average room rates as travellers<br />

relocated to “safer” destinations for their holidays.<br />

The Spanish island of Ibiza was home to the biggest<br />

percentage leap as demand soared for rooms, up 39%<br />

to £115. The second-highest rate paid for a European<br />

get-away was recorded in Amalfi on the Italian<br />

Mediterranean coast, which rose 27% to £183.<br />

Demand rises in US cities<br />

UK travellers exploiting the Pound’s relative strength<br />

against the US Dollar still found that hotel rooms in<br />

some of their favourite US destinations were more<br />

expensive.<br />

There was less discounting amongst hoteliers iin 2011<br />

than in 2010 as the market strengthened. Corporate<br />

travellers drove up room demand and prices, with<br />

convention centres such as San Francisco, Dallas and<br />

Las Vegas posting 14%, 13% and 11% increases to £113, £92<br />

and £78 respectively.<br />

San Francisco<br />

Across the US, New York had the largest increase in<br />

the supply of hotel rooms in 2011, especially at the<br />

upscale end of the market. However, average room<br />

rates still increased 4% to £173 as a result of robust<br />

demand from domestic travellers and European<br />

visitors in search of a currency bargain against the<br />

US Dollar.<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

19


The still-burgeoning US technology sector continued<br />

to attract visitors both regionally and from overseas,<br />

particularly as technology IPOs were once again<br />

rumoured to be on the horizon. Palo Alto, home to<br />

Silicon Valley venture capitalists on Sand Hill Road and<br />

technology giants including Facebook, reported a 27%<br />

leap in room rates to £151 per night.<br />

Tripoli<br />

In Egypt, the popular tourist destination of Luxor<br />

plummeted 29% to £53 per night while the Red Sea<br />

resort of Sharm El Sheikh experienced a sharp drop of<br />

26% to £69. Tunis also fell significantly by 28%, bringing<br />

average room rates down to £77 per night.<br />

There was a knock-on effect for other countries in the<br />

Middle East as a perception of regional instability took<br />

hold amongst consumer and corporate travellers.<br />

Average hotel prices in Doha were down 27% to £122,<br />

Abu Dhabi dropped 10% to £104 and Marrakech slipped<br />

4% to £71. Dubai also fell 1% to £119, caused in part by<br />

increased capacity from more than 150 new hotel<br />

projects under construction in the Gulf states.<br />

Disasters fail to dampen room rate<br />

inflation in Australian and New Zealand<br />

cities<br />

Arab Spring turmoil and Libyan war see<br />

prices plummet in the Middle East<br />

The Middle East experienced the biggest drops in<br />

average hotel prices per night as the Arab Spring<br />

uprising unfolded in Tunisia and then spread across<br />

the region.<br />

Despite natural disasters that could have negatively<br />

impacted the region, average room rates grew in<br />

Australia and New Zealand, in part because both<br />

countries boasted strong currencies.<br />

Brisbane, which was hit by extensive flooding in<br />

January 2011, saw a 26% rise to £110 as business travel<br />

recovered quickly. Sydney, Perth and Melbourne also<br />

experienced robust demand. Buoyed by the strong<br />

20 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Australian economy, average hotel prices in the cities<br />

grew 17%, 22% and 15% to £119, £115 and £99 respectively.<br />

Tokyo<br />

Wellington and Auckland in New Zealand’s North Island<br />

also experienced an increase in demand as travellers<br />

relocated from the earthquake-hit South Island. The<br />

capital city saw a 22% increase to £72 and Auckland<br />

was up 9% to £70 a night. Bookings also picked up as<br />

fans arrived for the Rugby World Cup in September<br />

2011. The popular tourist location of Rotorua also saw<br />

a 15% increase to £64. Christchurch, which suffered a<br />

devastating earthquake in February 2011, posted the<br />

highest gain, up 41% to £81 on the back of a lack<br />

of supply.<br />

Japanese rates hit by natural disaster<br />

The average room rate fell in some of Japan’s largest<br />

cities as the March 2011 earthquake, tsunami and<br />

nuclear meltdown at the Fukushima atomic plant<br />

deterred travellers from visiting.<br />

The triple blow saw prices sink in Hiroshima by 16% to<br />

£67, in Kyoto by 11% to £91 and in Osaka by 6% to £65.<br />

Tokyo proved more resilient with a modest 2% drop in<br />

average room rates to £102.<br />

<strong>Price</strong>s keep building in BRIC cities<br />

The strength of the BRIC economies of Brazil, Russia,<br />

India and China was also largely reflected in hotel rates<br />

as corporate demand increased along with<br />

domestic custom.<br />

Rio de Janeiro was up 13% to £156, Sao Paulo grew<br />

7% to £126, Moscow rose 9% to £164, St Petersburg<br />

increased 8% to £113 and Mumbai added another 4% to<br />

its average room rate taking prices to £111. Hong Kong<br />

climbed 18% to £119, boosted by strong business as well<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

21


as consumer interest from the mainland. However,<br />

Shanghai bucked the trend with a 17% slide to £76 as<br />

the market re-adjusted after the World Expo from April<br />

to October 2010 and the construction of new hotels<br />

increased room capacity.<br />

<strong>Price</strong>s stay high in luxury destinations<br />

Against a backdrop of a worsening global economy, UK<br />

travellers to upmarket destinations still faced high and<br />

rising prices because of strong demand.<br />

The Omani capital of Muscat remained the most<br />

expensive city featured in the HPI at £219. High-value<br />

customers seeking luxury hotel ac<strong>com</strong>modation, most<br />

notably from European countries such as Germany,<br />

fuelled the 18% rise in room rates.<br />

The “millionaires’ playground” of Monte Carlo remained<br />

the most expensive European destination at £185, and<br />

other upmarket leisure resorts such as Deauville and<br />

Como also featured high on the table after double-digit<br />

percentage jumps to £144 and £135 respectively.<br />

Figure 3 Average hotel prices in 2011 <strong>com</strong>pared with 2010<br />

Destination 2011 2010 % change<br />

Muscat £219 £185 18%<br />

Monte Carlo £185 £182 2%<br />

Amalfi £183 £144 27%<br />

New York £173 £166 4%<br />

Geneva £165 £147 12%<br />

Moscow £164 £150 9%<br />

Rio de Janeiro £156 £138 13%<br />

Palo Alto £151 £119 27%<br />

Deauville £144 £118 22%<br />

Boston £137 £128 7%<br />

Venice £137 £127 8%<br />

Singapore £136 £123 11%<br />

Como £135 £111 22%<br />

Stockholm £129 £114 14%<br />

Sao Paulo £126 £118 7%<br />

Paris £125 £122 3%<br />

Cancun £124 £98 27%<br />

Jerusalem £123 £105 17%<br />

Doha £122 £169 -27%<br />

Miami £122 £119 3%<br />

Dubai £119 £120 -1%<br />

Hong Kong £119 £101 18%<br />

Sydney £119 £101 17%<br />

22 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Destination 2011 2010 % change<br />

Washington £118 £121 -2%<br />

Amsterdam £116 £106 9%<br />

Rome £116 £114 2%<br />

LONDON £115 £114 1%<br />

Perth £115 £94 22%<br />

Ibiza £115 £82 39%<br />

Oslo £113 £113 0%<br />

San Francisco £113 £99 14%<br />

St Petersburg £113 £105 8%<br />

Copenhagen £113 £103 9%<br />

Los Angeles £111 £104 7%<br />

Mumbai £111 £106 4%<br />

Nairobi £111 £128 -14%<br />

Brisbane £110 £87 26%<br />

Beirut £109 £141 -23%<br />

Chicago £109 £102 6%<br />

Johannesburg £108 £119 -9%<br />

Cairo £108 £107 1%<br />

Vancouver £108 £105 3%<br />

Helsinki £107 £91 17%<br />

Montreal £107 £102 5%<br />

Cape Town £106 £119 -11%<br />

Frankfurt £106 £102 4%<br />

Antalya £105 £96 10%<br />

Destination 2011 2010 % change<br />

Barcelona £104 £96 8%<br />

Abu Dhabi £104 £116 -10%<br />

Tokyo £102 £103 -2%<br />

Melbourne £99 £86 15%<br />

Toronto £99 £94 4%<br />

Kiev £98 £98 0%<br />

Santiago £98 £89 10%<br />

Vienna £98 £94 4%<br />

Buenos Aires £96 £90 7%<br />

Brussels £94 £89 5%<br />

Adelaide £92 £91 1%<br />

Dallas £92 £81 13%<br />

New Orleans £92 £93 -2%<br />

Kyoto £91 £102 -11%<br />

Madrid £89 £86 4%<br />

Jakarta £88 £71 25%<br />

Casablanca £87 £79 10%<br />

Calcutta £87 £86 1%<br />

New Delhi £84 £85 -1%<br />

Lisbon £82 £82 -1%<br />

Christchurch £81 £58 41%<br />

Athens £80 £89 -10%<br />

Mexico City £80 £70 13%<br />

Las Vegas £78 £70 11%<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

23


Destination 2011 2010 % change<br />

Tunis £77 £107 -28%<br />

Beijing<br />

Reykjavik £77 £72 6%<br />

Warsaw £76 £70 9%<br />

Shanghai £76 £91 -17%<br />

Dublin £73 £68 7%<br />

Berlin £73 £75 -3%<br />

Kuala Lumpur £72 £67 7%<br />

Wellington £72 £59 22%<br />

Prague £71 £67 5%<br />

Marrakech £71 £74 -4%<br />

Beijing £70 £69 2%<br />

Auckland £70 £64 9%<br />

Sharm El Sheikh £69 £93 -26%<br />

Hiroshima £67 £80 -16%<br />

Osaka £65 £69 -6%<br />

Rotorua £64 £56 15%<br />

Tallinn £60 £54 11%<br />

Bangkok £58 £58 0%<br />

Riga £56 £53 7%<br />

Vilnius £54 £50 10%<br />

Luxor £53 £75 -29%<br />

Manila £51 £57 -11%<br />

Hanoi £43 £52 -17%<br />

Phnom Penh £40 £52 -23%<br />

Fastest risers<br />

• The steepest percentage increase of 41% came<br />

in the New Zealand city of Christchurch, which<br />

recovered well from the earthquake in February<br />

2011. Wellington also grew 22%, buoyed by the<br />

Rugby World Cup. Brisbane in Australia increased<br />

26%, despite the floods in January 2011 as the city<br />

recovered well through strong corporate demand.<br />

Another indication of rising prices was evident in<br />

Perth, which climbed 22% as the Australian Dollar<br />

outperformed the Pound.<br />

• The Spanish isle of Ibiza saw the average room rate<br />

jump 39% as travellers, especially from Germany<br />

and Italy, re-located from troubled North African<br />

24 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


hotspots such as Tunisia and Egypt. Additionally,<br />

the Italian resort of Amalfi experienced a 27% rise.<br />

• Luxury destinations witnessed some of the biggest<br />

leaps in average room rates, as evidenced by<br />

Deauville and Como both up 22%.<br />

• The strong Nordic economies meant that, for<br />

example, Helsinki became more expensive for UK<br />

travellers with an increase of 17%.<br />

• UK travellers to the popular Mexican resort of<br />

Cancun also found rooms more expensive, with a<br />

27% jump as more hotels moved to the all-inclusive<br />

model and global turmoil impacted the value of the<br />

Peso, boosting international demand for well known<br />

sun spots.<br />

• Jerusalem climbed 17% as hoteliers raised prices<br />

after a record 3.2 million visitors travelled to Israel in<br />

2010, supported by the increase in low-cost carriers<br />

into the market.<br />

• <strong>Hotel</strong> rates served as a practical barometer of the<br />

growing importance and development of cities in<br />

the rapidly-developing BRIC countries. Just one of<br />

the ways this was evidenced was by the average<br />

room rate in Hong Kong surging 18% due to an influx<br />

of foreign corporate and leisure visitors and more<br />

shoppers from China.<br />

• The Silicon Valley location of Palo Alto in California<br />

posted the biggest rise of the American locations<br />

featured in the report, up 27% due to its importance<br />

as a world technology hub.<br />

Figure 4 The biggest percentage price rises in 2011<br />

<strong>com</strong>pared with 2010<br />

Destination 2011 2010 % change<br />

Christchurch £81 £58 41%<br />

Ibiza £115 £82 39%<br />

Amalfi £183 £144 27%<br />

Cancun £124 £98 27%<br />

Palo Alto £151 £119 27%<br />

Brisbane £110 £87 26%<br />

Jakarta £88 £71 25%<br />

Deauville £144 £118 22%<br />

Perth £115 £94 22%<br />

Wellington £72 £59 22%<br />

Como £135 £111 22%<br />

Muscat £219 £185 18%<br />

Hong Kong £119 £101 18%<br />

Jerusalem £123 £105 17%<br />

Helsinki £107 £91 17%<br />

Sydney £119 £101 17%<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

25


Fastest fallers<br />

• Five of the top six heaviest fallers were located in<br />

the Middle East. The Arab Spring and war in Libya<br />

led to a decline in demand from both international<br />

travellers and those within the region. Popular<br />

Egyptian destinations Luxor and Sharm El Sheikh<br />

dropped 29% and 26% respectively. There was also<br />

a steep fall in Tunis, where average room rates<br />

declined by 28%.<br />

• The effects of the political upheaval spread to other<br />

cities in the region. The Qatari capital Doha fell by<br />

27%, Beirut dropped 23% and Abu Dubai slipped 10%.<br />

These changes were also fuelled by a <strong>com</strong>bination<br />

of increased capacity as new hotels opened and<br />

the rising cost of flights to the region which kept<br />

travellers away.<br />

• Travellers to South Africa enjoyed lower prices<br />

in the aftermath of the 2010 football World Cup.<br />

Popular stadium cities experienced sharp price<br />

drops as demand tailed off and hoteliers modified<br />

their prices in the face of falling demand. <strong>Room</strong><br />

rates tumbled 11% in Cape Town, a base for many<br />

England supporters.<br />

• Far Eastern cities featured prominently in the list<br />

with prices falling in Phnom Penh by 23%, Hanoi<br />

by 17% and in Manila by 11%. There was a 17% drop<br />

in Shanghai as the city’s hotel sector re-adjusted<br />

after the World Expo in 2010 and because of greater<br />

room capacity from new developments.<br />

• The impact of the Japanese earthquake, tsunami<br />

and nuclear crisis of March 2011 hit Hiroshima, down<br />

16% and Kyoto, down 11%.<br />

Figure 5 The biggest percentage price falls in 2011<br />

<strong>com</strong>pared with 2010<br />

Destination 2011 2010 % change<br />

Luxor £53 £75 -29%<br />

Tunis £77 £107 -28%<br />

Doha £122 £169 -27%<br />

Sharm El Sheikh £69 £93 -26%<br />

Phnom Penh £52 £40 -23%<br />

Beirut £109 £141 -23%<br />

Hanoi £43 £52 -17%<br />

Shanghai £76 £91 -17%<br />

Hiroshima £67 £80 -16%<br />

Nairobi £128 £111 -14%<br />

Cape Town £106 £119 -11%<br />

Kyoto £91 £102 -11%<br />

Manila £51 £57 -11%<br />

Abu Dhabi £104 £116 -10%<br />

Athens £80 £89 -10%<br />

26 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Figure 6 The biggest percentage price rises and falls in 2011 <strong>com</strong>pared with 2010<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

-10%<br />

-20%<br />

Christchurch<br />

Ibiza<br />

Amalfi<br />

Cancun<br />

Palo Alto<br />

Brisbane<br />

Jakarta<br />

Deauville<br />

Perth<br />

Wellington<br />

Como<br />

Muscat<br />

Hong Kong<br />

Jerusalem<br />

Helsinki<br />

Sydney<br />

Abu Dhabi<br />

Athens<br />

Cape Town<br />

Kyoto<br />

Manila<br />

Nairobi<br />

Hiroshima<br />

Hanoi<br />

Shanghai<br />

Phnom Penh<br />

Beirut<br />

Sharm El Sheikh<br />

Doha<br />

Tunis<br />

Luxor<br />

-30%<br />

Christchurch<br />

Kyoto<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

27


GLOBAL HOTEL PRICE CHANGES<br />

2011-2010<br />

San Francisco<br />

14%<br />

£113<br />

7%<br />

£111<br />

-2%<br />

£92<br />

4%<br />

£173<br />

New Orleans<br />

New York<br />

Marrakech<br />

Dublin<br />

7%<br />

£73<br />

Paris<br />

London<br />

Helsinki<br />

17%<br />

£107<br />

Monte Carlo 2%<br />

£185<br />

Barcelona<br />

8%<br />

£104<br />

-4%<br />

£71<br />

1%<br />

£115<br />

3%<br />

£125<br />

Berlin<br />

-3%<br />

£73<br />

Los Angeles<br />

Cancun<br />

27%<br />

£124<br />

13%<br />

£156<br />

Rio de Janeiro<br />

Buenos Aires<br />

7%<br />

£96<br />

7%<br />

£126<br />

Sao Paulo<br />

28 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Geneva<br />

12% 14%<br />

£165 £171<br />

Sharm El Sheikh<br />

-26%<br />

£69<br />

Moscow<br />

9%<br />

£164<br />

Doha<br />

-27%<br />

£122<br />

Muscat<br />

18%<br />

£219<br />

Dubai<br />

-1%<br />

£119<br />

4%<br />

£111<br />

Bangkok<br />

0%<br />

£58<br />

Beijing<br />

2%<br />

£70<br />

Hong Kong<br />

18%<br />

£119<br />

Kyoto<br />

-11%<br />

£91<br />

Tokyo<br />

-2%<br />

£102<br />

Nairobi<br />

-14%<br />

£111<br />

Mumbai<br />

Singapore<br />

11%<br />

£136<br />

Cape Town<br />

-11%<br />

£106<br />

Perth<br />

22%<br />

£115<br />

Sydney<br />

17%<br />

£119<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

29


3. PRICE CHANGES BY COUNTRY<br />

Oman became the most expensive country featured<br />

in the report for UK travellers after it posted the biggest<br />

increase in prices. A 19% hike caused the average<br />

cost of rooms to grow to £217. This occurred after the<br />

development of more upscale ac<strong>com</strong>modation and<br />

rising demand from European travellers. Switzerland,<br />

with its strong currency, was the most expensive<br />

European country of the nations analysed for UK<br />

travellers, up 11% to £146.<br />

<strong>Price</strong>s rose in two-thirds of countries favoured by UK<br />

travellers in 2011, according to the latest <strong>Hotel</strong><br />

<strong>Price</strong> <strong>Index</strong>.<br />

There were also significant falls triggered by political<br />

and economic crises and natural disasters.<br />

The biggest fallers were in the Middle East, where the<br />

Switzerland<br />

widespread political instability, civil unrest and the<br />

war in Libya led to a dramatic fall-off in demand and a<br />

slump in prices.<br />

The steepest drop came in Qatar where the average<br />

room rate fell 27% to £122. Average room rates in<br />

Egypt slipped 22% to £71 as tourists stayed away and<br />

Lebanon dropped 21%, as a result of protests and<br />

mounting violence in neighbouring Syria. There was<br />

also a 9% reduction to £61 in Tunisia where the Arab<br />

Spring began.<br />

The United Arab Emirates, including the popular tourist<br />

and business destination of Dubai, also dropped 2% as<br />

the fall-out from the uprisings spread across the region<br />

to effect even those markets which had avoided<br />

the turmoil.<br />

United Arab Emirates<br />

30 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Japan<br />

Lithuania was up 14% to £55, Estonia up 11% to £60 and<br />

Latvia up 8% to £57, rates that still represented excellent<br />

value for visitors.<br />

The South African hotel sector re-adjusted after the<br />

surge in prices before and during the 2010 football<br />

World Cup. A fall of 9% took the average room rate<br />

to £107.<br />

Average room rates in Japan slipped 6% as a result<br />

of the earthquake, tsunami and meltdown at the<br />

Fukushima nuclear plant in March 2011.<br />

There was a rally in prices in the struggling Eurozone<br />

countries of Spain and Italy, which both rose 5%.<br />

Portugal increased 2% as travellers switched away<br />

from North Africa and the Middle East to “safer” holiday<br />

destinations. The average Irish price also rose 6% to<br />

£73, despite mounting economic woes. This was partly<br />

due to the interest sparked by the State visits in May<br />

2011 and a stabilisation of prices that had fallen 35%, the<br />

heaviest slump in Europe, over the past three years.<br />

There was a 13% rise in the average hotel price in<br />

Australia, reflecting its strong currency and robust<br />

economy and a 12% rise in New Zealand, fuelled by<br />

high demand around the Rugby World Cup. Singapore<br />

also reported a big leap of 11% due to its burgeoning<br />

reputation as a tourist and business hub and the<br />

construction of new premium developments.<br />

Singapore<br />

The Baltic states showed some of the steepest<br />

increases from travellers attracted by low prices.<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

31


Iceland bounced back after the chaos wrought by the<br />

volcanic ash cloud in April 2010 and the collapse of the<br />

domestic banking sector with prices up 6%.<br />

Oman<br />

Three of the BRIC nations posted increases: Brazil and<br />

Russia were both up 9%, and China up 5%, evidence<br />

of the countries’ growing economic importance as<br />

business hubs. In contrast, India was down 4% to £83<br />

as the value of the Rupee fell against the Pound.<br />

The average room rate in the USA rose 3% to £108 as<br />

there was less discounting among hoteliers. The return<br />

of the business traveller and influx of leisure travellers<br />

from the Eurozone boosted demand.<br />

Out of the 71 countries surveyed, the UK was one of 23<br />

where hotel prices fell, down 1% to £82.<br />

United Kingdom<br />

Figure 7 Average room prices and changes in 2011<br />

<strong>com</strong>pared with 2010 by country<br />

Destination 2011 2010 % change<br />

Oman £217 £182 19%<br />

Mauritius £161 £184 -13%<br />

Switzerland £146 £131 11%<br />

Russia £145 £132 9%<br />

Brazil £140 £129 9%<br />

Singapore £136 £123 11%<br />

Israel £133 £128 4%<br />

Norway £124 £120 3%<br />

Jordan £123 £121 2%<br />

Qatar £122 £169 -27%<br />

32 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Destination 2011 2010 % change<br />

Sweden £117 £105 12%<br />

United Arab Emirates £116 £119 -2%<br />

Kenya £116 £123 -6%<br />

Puerto Rico £115 £115 -1%<br />

Croatia £113 £115 -1%<br />

Saudi Arabia £113 £123 -8%<br />

Italy £112 £107 5%<br />

Lebanon £111 £140 -21%<br />

Denmark £111 £102 9%<br />

United States of America £108 £105 3%<br />

Australia £108 £95 13%<br />

Colombia £108 £103 5%<br />

South Africa £107 £118 -9%<br />

Mexico £106 £94 13%<br />

Dominican Republic £106 £100 6%<br />

Netherlands £106 £99 7%<br />

Finland £105 £91 15%<br />

France £103 £101 2%<br />

South Korea £103 £98 5%<br />

Canada £102 £101 1%<br />

Cyprus £102 £98 5%<br />

Chile £101 £92 11%<br />

Argentina £97 £91 7%<br />

Austria £97 £93 4%<br />

Destination 2011 2010 % change<br />

China £97 £92 5%<br />

Greece £97 £98 -1%<br />

Turkey £96 £97 -1%<br />

Belgium £94 £91 4%<br />

Indonesia £94 £94 -1%<br />

Ukraine £93 £87 7%<br />

Japan £92 £98 -6%<br />

Costa Rica £91 £88 3%<br />

Taiwan £90 £88 2%<br />

Germany £87 £85 3%<br />

Peru £87 £86 1%<br />

Malaysia £86 £78 10%<br />

Spain & Canary Islands £85 £81 5%<br />

India £83 £86 -4%<br />

UNITED KINGDOM £82 £83 -1%<br />

Portugal £82 £81 2%<br />

Iceland £78 £74 6%<br />

Malta £78 £81 -4%<br />

Ireland £73 £69 6%<br />

New Zealand £73 £65 12%<br />

Morocco £71 £72 -1%<br />

Czech Republic £71 £67 5%<br />

Egypt £71 £90 -22%<br />

Thailand £69 £65 6%<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

33


Destination 2011 2010 % change<br />

Romania £69 £66 4%<br />

Hungary £67 £65 3%<br />

Poland £64 £64 0%<br />

Philippines £63 £65 -3%<br />

Tunisia £61 £67 -9%<br />

Slovakia £61 £63 -4%<br />

Estonia £60 £54 11%<br />

Bulgaria £59 £56 6%<br />

Latvia £57 £53 8%<br />

Lithuania £55 £49 14%<br />

Vietnam £55 £57 -3%<br />

Cambodia £43 £53 -20%<br />

Finland<br />

Figure 8 Average room prices and changes in 2011<br />

<strong>com</strong>pared with 2010 by price rises<br />

Destination 2011 2010 % change<br />

Oman £217 £182 19%<br />

Finland £105 £91 15%<br />

Lithuania £55 £49 14%<br />

Australia £108 £95 13%<br />

Mexico £106 £94 13%<br />

New Zealand £73 £65 12%<br />

Sweden £117 £105 12%<br />

Estonia £60 £54 11%<br />

Switzerland £146 £131 11%<br />

Singapore £136 £123 11%<br />

Chile £101 £92 11%<br />

Malaysia £86 £78 10%<br />

Russia £145 £132 9%<br />

Denmark £111 £102 9%<br />

Brazil £140 £129 9%<br />

Latvia £57 £53 8%<br />

34 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Figure 9 Average room prices and changes in 2011<br />

<strong>com</strong>pared with 2010 by price falls<br />

Destination 2011 2010 % change<br />

United Arab Emirates<br />

Qatar £122 £169 -27%<br />

Egypt £71 £90 -22%<br />

Lebanon £111 £140 -21%<br />

Cambodia £43 £53 -20%<br />

Mauritius £161 £184 -13%<br />

Tunisia £61 £67 -9%<br />

South Africa £107 £118 -9%<br />

Saudi Arabia £113 £123 -8%<br />

Japan £92 £98 -6%<br />

Kenya £116 £123 -6%<br />

Slovakia £61 £63 -4%<br />

India £83 £86 -4%<br />

Malta £78 £81 -4%<br />

Vietnam £55 £57 -3%<br />

Philippines £63 £65 -3%<br />

United Arab Emirates £116 £119 -2%<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

35


£150<br />

£140<br />

Brazil<br />

£140 9%<br />

£130<br />

£120<br />

£110<br />

£100<br />

£90<br />

USA<br />

£108 3% Mexico<br />

£106 13%<br />

Canada<br />

£102 1%<br />

Argentina<br />

£97 7%<br />

Turkey<br />

£96 -1%<br />

£80<br />

UK<br />

£82 -1%<br />

Spain & Canary<br />

Islands<br />

£85 5%<br />

Germany<br />

£87 3%<br />

India<br />

£83 -4%<br />

£70<br />

Egypt<br />

£71 -22%<br />

Ireland<br />

£73 6%<br />

Thailand<br />

£69 6%<br />

New Zealand<br />

£73 12%<br />

£60<br />

Estonia<br />

£60 11%


£150<br />

Russia<br />

£145 9%<br />

Switzerland<br />

£146 11%<br />

£140<br />

Singapore<br />

£136 11%<br />

£130<br />

£120<br />

France<br />

£103 2%<br />

Netherlands<br />

£106 7%<br />

Italy<br />

£112 5%<br />

Sweden<br />

£117 12%<br />

Australia<br />

£108 13%<br />

£110<br />

£100<br />

Japan<br />

£92 -6%<br />

Indonesia<br />

£94 -1%<br />

China<br />

£97 5%<br />

£90<br />

Malaysia<br />

£86 10%<br />

£80<br />

GLOBAL HOTEL PRICE<br />

CHANGES BY COUNTRY 2011-2010<br />

£70<br />

£60


4. FOCUS ON THE UK<br />

<strong>Hotel</strong> room rates fell on average by just 1%, from £83 to<br />

£82 a night, across the UK from 2010 to 2011.<br />

Discounting by UK hoteliers in January absorbed the<br />

2.5% increase in Value Added Tax to 20% and a growth<br />

in budget hotel chains also kept prices down.<br />

of growth as Aberdeen rose 2% to £79 per night and<br />

Glasgow edged up 1% to £71 per night. However, room<br />

rates in Edinburgh slipped 4% to £96 a night.<br />

London<br />

However, the overall picture masked some dramatic<br />

price movements across the country.<br />

The most expensive UK destination was the university<br />

city of St. Andrews in Scotland. Average hotel prices<br />

in the city where Prince William met Kate Middleton<br />

were at £143, even with a 12% fall. In the rest of Scotland,<br />

Aberdeen and Glasgow both reported moderate signs<br />

St. Andrews<br />

Despite the riots in August 2011, which attracted<br />

worldwide headlines, London’s hotel sector remained<br />

resilient with the average cost of a room rising 1%<br />

to £115. The city reached full capacity for events<br />

such as the Chelsea Flower Show and Wimbledon<br />

tennis tournament. There was still availability on the<br />

weekend of the Royal Wedding in April 2011 with many<br />

sightseers making day trips or basing themselves in<br />

cheaper locations outside the city and then<br />

travelling in.<br />

A higher tolerance for <strong>com</strong>muting into London led<br />

to some dramatic price rises in towns close to the<br />

38 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


capital, a possible indicator of what could happen<br />

in 2012 with the London Olympics and the Queen’s<br />

Diamond Jubilee. The average hotel price in Watford,<br />

for instance, soared 22% to £77, the second-highest rise<br />

in the UK, and High Wy<strong>com</strong>be leaped 19% to £67.<br />

Many of the major tourist destinations also<br />

experienced an increase in average room prices.<br />

Oxford and Cambridge both climbed 4% to £103 and £97<br />

respectively and York rose 5% to £91. Demand for these<br />

cities stayed steady, helped by an influx of travellers<br />

from the Eurozone taking advantage of the Euro’s<br />

relative strength against the Pound.<br />

Destinations in the Cotswolds experienced a surge in<br />

prices due to the area’s continuing popularity. Witney,<br />

Broadway and Chipping Norton posted rises of 31%, the<br />

highest in the survey, 21% and 16% respectively.<br />

Some traditional seaside resorts also reported big<br />

percentage price rises such as Weston-super-Mare<br />

up 21% to £56, Southend-on-Sea up 18% to £93 and<br />

Scarborough up 6% to £61.<br />

However, there were some pronounced price declines<br />

in Cornwall, with St Austell registering the biggest<br />

drop, down 20% to £103, Newquay down 16% to £79 and<br />

Penzance down 11% to £69.<br />

Oxford<br />

Scarborough<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

39


Figure 10 Average price per room per night in 2011 <strong>com</strong>pared with 2010 across the UK<br />

Average price per room per night 2011 (£) <strong>Price</strong> rise year on year (%) <strong>Price</strong> fall year on year (%)<br />

150<br />

120<br />

90<br />

60<br />

30<br />

0<br />

St. Andrews<br />

Broadway<br />

St. Peter Port<br />

London<br />

Bath<br />

Windsor<br />

St. Helier<br />

Oxford<br />

St. Austell<br />

Windermere<br />

Cambridge<br />

Edinburgh<br />

Southend-on-Sea<br />

Chipping Norton<br />

York<br />

Stratford-upon- Avon<br />

Brighton<br />

Aviemore<br />

Witney<br />

Cheltenham<br />

Aberdeen<br />

Newquay<br />

Newcastle-upon-Tyne<br />

Manchester<br />

Durham<br />

Watford<br />

Canterbury<br />

Portsmouth<br />

Liverpool<br />

Inverness<br />

Cardiff<br />

Bristol<br />

Dundee<br />

Bournemouth<br />

Glasgow<br />

Perth<br />

St. Albans<br />

Penzance<br />

Swansea<br />

High Wy<strong>com</strong>be<br />

Leeds<br />

Southampton<br />

City of Derry<br />

Belfast<br />

Colchester<br />

Nottingham<br />

Sheffield<br />

Scarborough<br />

Birmingham<br />

Blackpool<br />

Weston-super-Mare<br />

Stevenage<br />

40 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Figure 11 Average price per room per night in 2011<br />

<strong>com</strong>pared with 2010 across the UK<br />

Destination 2011 2010 % change<br />

St. Andrews £143 £162 -12%<br />

Broadway £132 £108 21%<br />

St. Peter Port £116 £105 10%<br />

London £115 £114 1%<br />

Bath £114 £113 1%<br />

Windsor £111 £110 1%<br />

St. Helier £110 £104 5%<br />

Oxford £103 £99 4%<br />

St. Austell £103 £129 -20%<br />

Windermere £99 £122 -19%<br />

Cambridge £97 £94 4%<br />

Edinburgh £96 £101 -4%<br />

Southend-on-Sea £93 £78 18%<br />

Chipping Norton £91 £79 16%<br />

York £91 £87 5%<br />

Stratford-upon- Avon £88 £91 -3%<br />

Brighton £85 £84 2%<br />

Aviemore £83 £96 -13%<br />

Witney £83 £63 31%<br />

Cheltenham £82 £73 12%<br />

Aberdeen £79 £77 2%<br />

Newquay £79 £94 -16%<br />

Destination 2011 2010 % change<br />

Newcastle-upon-Tyne £79 £82 -4%<br />

Manchester £78 £77 1%<br />

Durham £77 £69 11%<br />

Watford £77 £63 22%<br />

Canterbury £77 £81 -5%<br />

Portsmouth £76 £79 -3%<br />

Liverpool £76 £77 -2%<br />

Inverness £75 £76 -2%<br />

Cardiff £74 £74 0%<br />

Bristol £74 £71 4%<br />

Dundee £73 £69 6%<br />

Bournemouth £73 £73 -1%<br />

Glasgow £71 £71 1%<br />

Southend-on-Sea<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

41


Destination 2011 2010 % change<br />

Perth £71 £68 5%<br />

St. Albans £70 £63 10%<br />

Penzance £69 £78 -11%<br />

Swansea £68 £69 -2%<br />

High Wy<strong>com</strong>be £67 £57 19%<br />

Leeds £67 £65 3%<br />

Southampton £67 £72 -7%<br />

City of Derry £65 £60 7%<br />

Belfast £65 £68 -5%<br />

Colchester £63 £62 2%<br />

Nottingham £62 £57 8%<br />

Sheffield £62 £59 4%<br />

Scarborough £61 £58 6%<br />

Birmingham £61 £61 1%<br />

Blackpool £61 £64 -6%<br />

Weston-super-Mare £56 £46 21%<br />

Stevenage £53 £50 5%<br />

Perth<br />

42 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


UK HOTEL PRICE CHANGES 2011-2010<br />

Glasgow<br />

1%<br />

£71<br />

-4%<br />

£96<br />

Edinburgh<br />

-4%<br />

£79<br />

Newcastle-upon-Tyne<br />

Belfast<br />

-5%<br />

£65<br />

Manchester<br />

1%<br />

£78<br />

3%<br />

£67<br />

Leeds<br />

Liverpool<br />

Birmingham<br />

-2%<br />

£76<br />

Cardiff 0%<br />

£74<br />

1%<br />

£61<br />

Witney<br />

31%<br />

£83<br />

8%<br />

£62<br />

Watford<br />

22%<br />

£77<br />

1%<br />

£115<br />

Nottingham<br />

London<br />

Newquay -3%<br />

£76<br />

-16%<br />

£79<br />

2%<br />

£85<br />

Brighton<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

Portsmouth<br />

43


5. PRICES PAID AT HOME AND AWAY<br />

UK travellers were placed ninth in the table of the<br />

biggest spenders abroad on £99. However, they spent<br />

£17 less at £82 a night on domestic hotel rooms.<br />

The Japanese were the biggest spenders on hotel<br />

rooms when they travelled abroad in 2011, according<br />

to the <strong>Hotel</strong>s.<strong>com</strong> <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong>. They spent an<br />

average of £116 a night on hotel rooms when they<br />

headed overseas, £5 more than the Swiss and £8<br />

more than the Australians.<br />

The biggest Eurozone spenders on their travels were<br />

the Austrians who parted with an average £97 a night<br />

for a hotel room abroad.<br />

At the other end of the scale, the Mexicans were the<br />

savviest when outside their borders, paying £72 a night<br />

on average, according to the HPI.<br />

The biggest domestic spenders were the Swiss and<br />

the Norwegians who spent £137 and £121 respectively<br />

on hotel rooms at home. The Indians were those<br />

with the best eye for value within their own borders,<br />

spending just £56 when in a domestic destination.<br />

Japan<br />

India<br />

44 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Figure 12 Average room prices paid by travellers when travelling within their own countries versus those paid overseas<br />

in 2011<br />

Country Away Home Country Away Home<br />

Japan £116 £93<br />

Switzerland £111 £137<br />

Australia £108 £106<br />

United States of America £106 £75<br />

Norway £106 £121<br />

China £103 £94<br />

Russia £102 £99<br />

Sweden £101 £105<br />

UNITED KINGDOM £99 £82<br />

Brazil £98 £103<br />

Austria £97 £83<br />

Ireland £95 £73<br />

Hong Kong £95 £79<br />

Portugal £94 £66<br />

New Zealand £94 £65<br />

Denmark £93 £101<br />

Italy £92 £82<br />

Canada £92 £89<br />

India £91 £56<br />

France £90 £72<br />

Spain & Canary Islands £90 £68<br />

Germany £89 £75<br />

South Korea £88 £99<br />

Finland £88 £93<br />

Netherlands £88 £83<br />

Singapore £87 £118<br />

Mexico £72 £69<br />

Mexico<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

45


6. WHERE TO STAY FOR £100 A NIGHT<br />

With the emphasis on value for money, travellers with<br />

£100 a night to spend on their hotel room could choose<br />

from a wide selection of destinations as they searched<br />

for quality for less.<br />

Two cities offered five-star hotel ac<strong>com</strong>modation<br />

for under £100 a night, Marrakech and Warsaw, both<br />

within a four-hour flight from the UK. There were 20<br />

destinations featured in the HPI offering four-star<br />

ac<strong>com</strong>modation for the same average sum, including<br />

Benidorm, Berlin, Budapest, Dublin, Lisbon and Tallinn<br />

in Europe, Bangkok, Beijing and Shanghai in Asia and<br />

Las Vegas in the United States.<br />

In <strong>com</strong>parison, £100 would have bought travellers a<br />

three-star hotel room in London and Edinburgh but<br />

only one-star in New York and Geneva.<br />

Marrakech<br />

Figure 13 The star rating that can be purchased with<br />

£100 per night in the world’s top cities<br />

Destination GBP 100<br />

Marrakech<br />

Warsaw<br />

Bali<br />

Bangkok<br />

Beijing<br />

Benidorm<br />

Berlin<br />

Brussels<br />

Budapest<br />

Cape Town<br />

Dubai<br />

Dublin<br />

Guangzhou<br />

Istanbul<br />

Las Vegas<br />

Lisbon<br />

Madrid<br />

Pisa<br />

Prague<br />

Shanghai<br />

Tallinn<br />

Vienna<br />

VVVVV<br />

VVVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

46 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Destination GBP 100<br />

Amsterdam<br />

Barcelona<br />

Cancun<br />

Chicago<br />

EDINBURGH<br />

Frankfurt<br />

Helsinki<br />

Hong Kong<br />

Jerusalem<br />

LONDON<br />

Los Angeles<br />

Melbourne<br />

Milan<br />

Moscow<br />

Mumbai<br />

Munich<br />

New Delhi<br />

Nice<br />

Orlando<br />

Rome<br />

Seattle<br />

Seoul<br />

Sydney<br />

Tokyo<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

VVV<br />

Destination GBP 100<br />

Toronto<br />

Boston<br />

Copenhagen<br />

Miami<br />

Montreal<br />

Oslo<br />

Paris<br />

San Francisco<br />

Seattle<br />

Singapore<br />

Stockholm<br />

Vancouver<br />

Venice<br />

Washington<br />

Zurich<br />

Geneva<br />

New York<br />

VVV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

VV<br />

V<br />

V<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

47


7. AVERAGE ROOM PRICES BY STAR<br />

RATING<br />

<strong>Hotel</strong>s.<strong>com</strong> analysed the average prices paid for hotel<br />

rooms across different star ratings in the world’s top<br />

cities.<br />

The data demonstrates where UK travellers could find<br />

best value.<br />

The Polish capital of Warsaw offered the best deal<br />

on luxury for less with five-star rooms costing just<br />

£84 a night with Marrakech slightly higher at £90. The<br />

Moroccan city also provided one of the best four-star<br />

rates for only £64.<br />

At the other end of the scale, New York was home<br />

to the most expensive five-star rooms at £340 and<br />

the city also provided the most expensive four-star<br />

ac<strong>com</strong>modation at £200.<br />

Average prices in London at £225 were much lower<br />

than New York which offered five-star luxury for £340.<br />

The UK capital also slipped out of the Top 10 list of<br />

most expensive places for top-end ac<strong>com</strong>modation.<br />

Figure 14 Average hotel room prices by star rating<br />

during 2011<br />

Destination<br />

V V<br />

V V V<br />

V V<br />

V V<br />

V V V V V<br />

Amsterdam £77 £98 £121 £172<br />

Bali N/A £52 £97 £187<br />

Bangkok £23 £31 £64 £128<br />

Barcelona £65 £90 £105 £191<br />

Beijing £45 £45 £71 £122<br />

Benidorm £32 £63 £77 N/A<br />

Berlin £54 £56 £73 £114<br />

Boston £90 £124 £166 N/A<br />

Brussels £73 £82 £96 £119<br />

Budapest £33 £44 £64 £105<br />

Cancun £38 £86 £184 £233<br />

Cape Town £77 £75 £99 £178<br />

Chicago £73 £95 £127 £246<br />

Copenhagen £73 £105 £122 £158<br />

Dubai £50 £55 £84 £187<br />

Dublin £44 £62 £81 £143<br />

EDINBURGH £68 £78 £103 £144<br />

Frankfurt £71 £82 £103 £179<br />

Geneva £106 £131 £169 £287<br />

Guangzhou N/A £57 £96 £188<br />

Helsinki £62 £93 £111 £170<br />

Hong Kong £43 £89 £127 £225<br />

48 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Destination<br />

V V<br />

V V V<br />

V V<br />

V V<br />

V V V V V<br />

Istanbul £47 £65 £88 £147<br />

Jerusalem £70 £90 £167 £202<br />

Las Vegas £33 £45 £83 £148<br />

Lisbon £48 £56 £77 £115<br />

LONDON £67 £89 £130 £225<br />

Los Angeles £63 £99 £183 £231<br />

Madrid £56 £73 £87 £148<br />

Marrakech N/A £52 £64 £90<br />

Melbourne N/A £68 £103 £153<br />

Miami £68 £108 £183 N/A<br />

Milan N/A £80 £114 £207<br />

Montreal £71 £103 £138 N/A<br />

Moscow N/A £92 £151 £209<br />

Mumbai £43 £72 £107 £155<br />

Munich £67 £83 £106 £166<br />

New Delhi £29 £45 £105 £154<br />

New York £110 £156 £200 £340<br />

Nice £66 £89 £134 £214<br />

Orlando £38 £64 £116 £163<br />

Oslo £60 £101 £123 £157<br />

Paris £78 £108 £156 £326<br />

Pisa N/A £78 £85 £121<br />

Prague N/A £52 £68 £124<br />

Rome £75 £95 £118 £226<br />

Destination<br />

V V<br />

V V V<br />

V V<br />

V V<br />

V V<br />

V V V<br />

San Francisco £73 £111 £149 N/A<br />

Seattle £75 £101 £138 £151<br />

Seoul N/A £64 £114 £173<br />

Shanghai £22 £52 £74 £150<br />

Singapore £56 £101 £145 £234<br />

Stockholm £69 £105 £137 £160<br />

Sydney £55 £77 £122 £187<br />

Tallinn £40 £44 £63 £112<br />

Tokyo £52 £86 £147 £292<br />

Toronto £71 £94 £131 N/A<br />

Vancouver £73 £101 £142 £251<br />

Venice £82 £115 £142 £254<br />

Vienna £43 £77 £90 £158<br />

Warsaw N/A £64 £76 £84<br />

Washington £80 £115 £147 £254<br />

Zurich £84 £131 £155 £171<br />

<strong>Hotel</strong> star ratings explained<br />

There is no universal star rating system. Each<br />

country has its own, and in some cases, such<br />

as the UK, more than one. This means travellers<br />

should be aware of a possible disparity of<br />

standards and facilities when booking rooms with<br />

the same star ratings in different countries.<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

49


Figure 15 Top 10 most expensive cities for five-star<br />

hotels<br />

Destination<br />

V V V V V<br />

New York £340<br />

Paris £326<br />

Tokyo £292<br />

Geneva £287<br />

Venice £254<br />

Washington £254<br />

Vancouver £251<br />

Chicago £246<br />

Singapore £234<br />

Cancun £233<br />

New York<br />

Paris<br />

50 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


8. LUXURY FOR LESS<br />

The falling cost of luxury<br />

UK travellers searching for the best in hotel<br />

ac<strong>com</strong>modation were able to benefit from dramatic<br />

price falls across the world in 2011.<br />

For example, five-star prices tumbled 26% in Cape<br />

Town as the market re-adjusted from the heavy<br />

demand inflated by the 2010 football World Cup. There<br />

was also a 5% fall for four-star hotels in the South<br />

African city to £99.<br />

Orlando, one the most popular overseas destinations<br />

for UK travellers, saw five-star room rates drop 4%<br />

to £163.<br />

Cape Town<br />

The Far East also offered some of the better discounts<br />

on high-end ac<strong>com</strong>modation. There were falls in both<br />

four- and five-star rooms in Shanghai, down 19% and<br />

12% to £74 and £150, as hoteliers lowered their prices<br />

following high demand in 2010 for the World Expo.<br />

There were good savings on four-star rates in other<br />

Asian destinations such as New Delhi, down 24%,<br />

and Beijing, down 4%, as well as Seoul and flood-hit<br />

Bangkok, both down 3%.<br />

Tokyo, which saw a fall-off in demand after the<br />

earthquake, also experienced a 5% reduction on fourstar<br />

ac<strong>com</strong>modation to £147 and 2% on five-star<br />

to £292.<br />

In Western Europe, five-star rooms cost 8% less in the<br />

Cote d’Azur resort of Nice at £214. There was also a 7%<br />

fall in Edinburgh, the only British city to feature on the<br />

list, with average rates dropping to £144.<br />

Five-star deals at another popular destination,<br />

Marrakech, also fell 5% to £90 due to increased capacity<br />

and a fall-off in demand caused by the negative<br />

perception of the North African region generated by<br />

widespread civil unrest and the war in Libya.<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

51


Figure 16 The falling cost of luxury: where prices at<br />

top-end hotels fell by the greatest extent between 2010<br />

and 2011<br />

Destination Star Rating 2011 2010 % change<br />

VVVVV<br />

VVVV<br />

VVVV<br />

VVVVV<br />

VVVVV<br />

VVVVV<br />

VVVV<br />

VVVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVVV<br />

VVVVV<br />

VVVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVV<br />

VVVVV<br />

Cape Town £178 £240 -26%<br />

New Delhi £105 £139 -24%<br />

Shanghai £74 £91 -19%<br />

Shanghai £150 £171 -12%<br />

Jerusalem £202 £225 -10%<br />

Nice £214 £233 -8%<br />

Biarritz £140 £152 -8%<br />

EDINBURGH £144 £154 -7%<br />

Sao Paulo £166 £176 -6%<br />

Cape Town £99 £105 -5%<br />

Tokyo £147 £155 -5%<br />

Marrakech £90 £94 -5%<br />

Orlando £163 £170 -4%<br />

Beijing £122 £127 -4%<br />

Benidorm £77 £80 -4%<br />

Marrakech £64 £66 -4%<br />

Seoul £114 £118 -3%<br />

Bangkok £64 £66 -3%<br />

Berlin £73 £75 -3%<br />

Tokyo £292 £299 -2%<br />

Figure 17 Affordable luxury: 15 destinations with the<br />

best-value five-star hotels in 2011<br />

Destination<br />

V V V V V<br />

Warsaw £84<br />

Marrakech £90<br />

Budapest £105<br />

Tallinn £112<br />

Berlin £114<br />

Lisbon £115<br />

Brussels £119<br />

Cairo £119<br />

Pisa £121<br />

Beijing £122<br />

Prague £124<br />

Bangkok £128<br />

Dublin £143<br />

EDINBURGH £144<br />

Istanbul £147<br />

52 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


9. TRAVEL HABITS<br />

Top overseas destinations for UK<br />

travellers<br />

New York retained its position as the most popular<br />

overseas destination for UK travellers in 2011, despite<br />

the average room rate increasing 4% to £173. In fact, as<br />

the Pound gained against the US Dollar, other US cities<br />

featured in the Top 20 list: Las Vegas, San Francisco,<br />

Los Angeles, Orlando and Miami.<br />

Paris was the second-most popular overseas<br />

destination and top European city for UK travellers.<br />

Other traditional European city break favourites also<br />

ranked prominently with Amsterdam, Dublin, Rome,<br />

Barcelona and Berlin all in the top 10.<br />

Other locations included Dubai and the Far East cities<br />

of Hong Kong, Bangkok and Singapore. However, Tokyo,<br />

which was 28th on the list last year, fell out of the top<br />

40 following the aftermath of the earthquake in<br />

March 2011.<br />

Figure 18 Top overseas destinations for UK travellers<br />

Rank Destination Country<br />

1 New York United States<br />

2 Paris France<br />

3 Las Vegas United States<br />

4 Amsterdam Netherlands<br />

5 Dublin Ireland<br />

6 Rome Italy<br />

7 Barcelona Spain & Canary Islands<br />

8 Berlin Germany<br />

9 Dubai United Arab Emirates<br />

10 San Francisco United States<br />

11 Los Angeles United States<br />

12 Orlando United States<br />

13 Hong Kong China<br />

14 Madrid Spain & Canary Islands<br />

15 Bangkok Thailand<br />

16 Prague Czech Republic<br />

17 Venice Italy<br />

18 Sydney Australia<br />

19 Miami United States<br />

20 Singapore Singapore<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

53


Top UK destinations for visitors from<br />

overseas<br />

The top five destinations for visitors to the UK<br />

remained the same as in 2010: London, Edinburgh,<br />

Manchester, Liverpool, and Glasgow.<br />

However, Cambridge moved up three places from 17th<br />

to 14th and Bath climbed from 18th to 15th.<br />

London<br />

Figure 19 Top UK destinations for overseas travellers<br />

Rank Destination<br />

1 London<br />

2 Edinburgh<br />

3 Manchester<br />

4 Liverpool<br />

5 Glasgow<br />

6 Birmingham<br />

7 Belfast<br />

8 Brighton<br />

9 Bristol<br />

10 Aberdeen<br />

11 Oxford<br />

12 Leeds<br />

13 Cardiff<br />

14 Cambridge<br />

15 Bath<br />

16 York<br />

17 Southampton<br />

18 Newcastle-upon-Tyne<br />

19 Nottingham<br />

20 Bournemouth<br />

54 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Top UK destinations for UK travellers<br />

London again held its place as the most popular<br />

domestic destination, according to the <strong>Hotel</strong>s.<strong>com</strong><br />

<strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong>.<br />

Manchester and Edinburgh came in at number two<br />

and three with Birmingham and Glasgow <strong>com</strong>pleting<br />

the top five list of the most popular home destinations<br />

for UK travellers.<br />

Edinburgh<br />

Figure 20 Top UK destinations for UK travellers<br />

Rank Destination<br />

1 London<br />

2 Manchester<br />

3 Edinburgh<br />

4 Birmingham<br />

5 Glasgow<br />

6 Liverpool<br />

7 Bristol<br />

8 Leeds<br />

9 Cardiff<br />

10 Brighton<br />

11 Bournemouth<br />

12 York<br />

13 Nottingham<br />

14 Belfast<br />

15 Southampton<br />

16 Newcastle-upon-Tyne<br />

17 Blackpool<br />

18 Sheffield<br />

19 Reading<br />

20 Bath<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

55


10. TRAVEL TALK<br />

Attractive accents, the ears have it<br />

When it <strong>com</strong>es to falling in love, Brits find European<br />

accents the most attractive in the world. A <strong>Hotel</strong>s.<strong>com</strong><br />

survey of 2,000 UK adults found that Italian accents<br />

topped the poll for Brits. Here are the top rankings for<br />

the nationalities we prefer to hear:<br />

• Italians, associated with passion, scored the<br />

highest at 20%.<br />

• The Emerald Isle brogue appealed to 13%.<br />

• Spanish señors and señoritas sounded sweet<br />

at 13%.<br />

• The classically romantic French were fourth at 11%.<br />

• There’s nothing like the girl or guy next door, as 11%<br />

of all Brits confessed to liking an English accent the<br />

best.<br />

Venice<br />

Brits hit the language barriers on their<br />

travels<br />

Perhaps one of the reasons Brits love foreign accents<br />

so much is that our own grasp of other languages<br />

can be a bit dubious. Here are some findings of a<br />

<strong>Hotel</strong>s.<strong>com</strong> survey about UK travellers speaking other<br />

languages:<br />

• 19% couldn’t translate “bonjour.”<br />

• 64% were unable to say anything in a<br />

foreign tongue.<br />

56 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


Too paw for a holiday<br />

In a survey of 2,000 adults in the UK, <strong>Hotel</strong>s.<strong>com</strong> has<br />

found that 52% of Brits are planning to cut back on<br />

everyday spending in order to save money to go on<br />

holiday in 2012.<br />

Items Brits plan to cut back on range from food (32%)<br />

and alcohol (39%) to bare essentials such as<br />

deodorant (2%).<br />

Nearly a quarter fear they will not be able to afford to<br />

go away in 2012, while 26% aim to sell possessions in<br />

order to be able to afford it.<br />

Surprisingly, 6% of Brits are planning to go as far as<br />

cutting back on food for their dog or cat!<br />

• 34% were willing to give the local lingo a go when<br />

abroad.<br />

• Only 13% of Britons are able to speak French, 8%<br />

German and 6% Spanish.<br />

• 61% rarely try to speak a foreign language because<br />

they worried about making a mistake (35%),<br />

assumed everyone spoke English (23%) or were not<br />

bothered (16%).<br />

Top 10 items Brits plan to cut back<br />

on in order to get away in 2012:<br />

Clothes 62%<br />

Nights out 50%<br />

Meals at restaurants 48%<br />

Lunch at work 44%<br />

Alcohol 39%<br />

Food 32%<br />

Gig tickets 22%<br />

Magazines 20%<br />

Shoes 18%<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

57


What a wonderful world<br />

<strong>Hotel</strong>s.<strong>com</strong> surveyed people from 24 countries to see<br />

what they thought about the ancient and modern<br />

Wonders of the World 1 . Here are some of the findings:<br />

• 72% recognised The Great Pyramid of Giza, making<br />

it the best-known of the seven ancient Wonders.<br />

• 67% identified The Hanging Gardens of Babylon as<br />

another ancient Wonder, even though it is disputed<br />

whether they even existed. Despite this, 5% of the<br />

French and Koreans claim to have visited them.<br />

• 8% also claimed to have visited the Colossus of<br />

Rhodes, which was destroyed by an earthquake<br />

more than 2,000 years ago.<br />

• More than one in 10 sadly said they had never heard<br />

of the Seven Wonders of the World, with 34% of<br />

Japanese in the dark.<br />

Amongst the British results:<br />

• Of the ancient Seven Wonders of the World, the<br />

only one that still exists today, the Great Pyramid<br />

of Giza, was revealed to have been visited by 21% of<br />

those surveyed.<br />

• 3% believed that they have visited the statue<br />

of Zeus at Olympia, despite the statue being<br />

destroyed by Roman Emperor Caligua in the fifth<br />

Century, and a further 5% admitted to having visited<br />

the Temple of Artemis at Olympia, although it was<br />

destroyed by fire in 401 AD.<br />

• The survey also revealed the UK landmarks that<br />

the British believed should be included in list of the<br />

‘Ancient Seven Wonders of Britain’. These include<br />

St Paul’s Cathedral (42%), Edinburgh Castle (39%) and<br />

Big Ben (36%).<br />

• When asked about the new Seven Wonders of<br />

the World, 68% recognised the Great Wall of China,<br />

followed by 59% for the Taj Mahal and 44% for the<br />

Colosseum in Rome.<br />

1 Details on the new Wonders of the World can be found here: http://www.new7wonders.<strong>com</strong>/<br />

58 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


SEVEN WONDERS OF THE WORLD<br />

Which Ancient Wonders of the World can you identify<br />

44% 51% 67%<br />

Temple of<br />

Artemis at<br />

Ephesus<br />

Lighthouse<br />

of Alexandria<br />

Hanging<br />

Gardens of<br />

Babylon<br />

72% 59% 45% 31%<br />

Great Pyramid<br />

of Giza<br />

Colossus of<br />

Rhodes<br />

Statue of Zeus<br />

at Olympia<br />

Mausoleum of<br />

Maussollos at<br />

Halicarnassus<br />

Which Modern Wonders of the World can you identify<br />

32% 43% 59%<br />

Petra<br />

Jordan<br />

Machu Picchu<br />

Peru<br />

Taj Mahal<br />

India<br />

68% 44% 36% 31%<br />

Great Wall of<br />

China<br />

Colosseum<br />

Italy<br />

Christ the<br />

Redeemer<br />

Brazil<br />

Chichen Itza<br />

Mexico<br />

Which building would you add to the Wonders of the World<br />

10% 10% 11%<br />

Leaning Tower<br />

of Pisa<br />

Italy<br />

Angkor Wat<br />

Cambodia<br />

Moai<br />

Easter Island<br />

13% 11% 10% 8%<br />

Stonehenge<br />

England<br />

Terracotta<br />

Army<br />

China<br />

Eiffel Tower<br />

France<br />

Sydney Opera<br />

House<br />

Australia<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

59


ABOUT HOTELS.COM<br />

As part of the Expedia Inc group, which operates in<br />

all major markets, <strong>Hotel</strong>s.<strong>com</strong> offers almost 149,000<br />

quality hotels, B&Bs and serviced apartments<br />

worldwide. If a customer can find the same deal for<br />

less on a prepaid hotel, <strong>Hotel</strong>s.<strong>com</strong> will match it.<br />

<strong>Hotel</strong>s.<strong>com</strong> benefits from one of the largest hotel<br />

contracting teams in the industry negotiating the best<br />

rates for its customers, plus there are more than<br />

3 million reviews from users who have actually stayed<br />

in the hotels to ensure customers make an informed<br />

choice when booking.<br />

During 2011, <strong>Hotel</strong>s.<strong>com</strong> launched a specially-designed<br />

app for the iPad and several smart phone apps, all<br />

available to download for free. These allow users to<br />

search and book more than 20,000 last minute deals<br />

from around the world. Available in more than 30<br />

languages, the apps also allow users to sort and filter<br />

hotels, browse user reviews plus find last minute hotel<br />

deals close to their location. <strong>Hotel</strong>s.<strong>com</strong> has recently<br />

launched its Wel<strong>com</strong>e Rewards customer loyalty<br />

programme worldwide, where customers can earn<br />

a free night for every ten nights stayed (subject to<br />

Wel<strong>com</strong>e Rewards terms and conditions as set out at<br />

www.hotels.<strong>com</strong>).<br />

online travel websites in the U.S, and won first place in<br />

six other categories, including the key service areas of<br />

customer satisfaction, customer support and booking<br />

process, achieving a total of 12 top three places overall,<br />

improving its scores in 14 out of the 16 categories,<br />

<strong>com</strong>pared to the 2010 results.<br />

Travellers can book online or by contacting one of the<br />

multilingual call centres on 0203 024 8216.<br />

The <strong>com</strong>pany currently operates more than 85<br />

<strong>Hotel</strong>s.<strong>com</strong> sites around the world including 33 sites<br />

in 24 languages across EMEA. The European sites<br />

attract several million unique users every month and<br />

thousands of people book bed night through<br />

<strong>Hotel</strong>s.<strong>com</strong> every day.<br />

In 2011, <strong>Hotel</strong>s.<strong>com</strong> was named “Best Overall Customer<br />

Experience” according to a study by Keynote<br />

Competitive Research that examined nine of the top<br />

60 The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011


For further information<br />

For more information/press enquiries or spokespeople<br />

for any global region, please contact:<br />

Yvonne Bonanati<br />

+44 (0)20 7019 2815<br />

ybonanati@hotels.<strong>com</strong><br />

Kate Hopcraft<br />

Zoe Chan<br />

+44 (0)20 7019 2165<br />

khopcraft@hotels.<strong>com</strong><br />

+852 3607 5719<br />

zchan@expedia.<strong>com</strong><br />

Alison Couper<br />

+44 (0)20 7019 2360<br />

acouper@hotels.<strong>com</strong><br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

61


GLOBAL HOTEL PRICE CHANGES<br />

2011-2010


© 2012 <strong>Hotel</strong>s.<strong>com</strong>, L.P. The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> (HPI ® ), this report and its contents are the copyright of <strong>Hotel</strong>s.<strong>com</strong>, L.P. All rights reserved.<br />

Any reproduction of this report or its contents must acknowledge www.hotels.<strong>com</strong> as the source.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!