Domus Academy Summer Programs pdf - Wayout

INTRODUCTION 4
DOMUS ACADEMY SUMMER PROGRAMS OVERVIEW
Designing the Shopping Experience 12
360 °Car Design 14
Urban and Landscape Design: Design Around the Expo 16
Product Design. New scenarios for sustainable aesthetics 18
Creating a Fashion Collection: “The Brand Restyling” 22
Interior Design for Hotels 24
Design for all 26
GENERAL INFORMATION 28
DOMUS ACADEMY AND NABA SUMMER PROGRAMS CALENDAR 30
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Dear Friend of the Italian Design,
It’s a pleasure for me to introduce the Domus
Academy world and in particular the Summer
Programs 2010.
Domus Academy was established in 1982
as the first Italian post-graduate school for
design, fashion, architecture and management.
Since then it represents a landmark for Design
Education, whose reputation is well established
among the international design community.
The roots of Domus Academy remain in Italy
but its activities branch out internationally,
encompassing several educational paths, like the
world-wide known Master Courses, the Summer
Courses and the Tailor-made training programs.
Domus Academy benefits from an open structure
which combines its faculty and a wide network of
professional designers who are daily involved into
the educational activities.
This represents a powerful blend which ensures
flexibility and constant update and renewal. Domus
Academy educational approach brings participants
the full richness of Italian design experience
combined with the most updated international
views and perspectives. During the summer, Domus
Academy runs a unique series of intensive, short
courses, whose aim is offering to the most talented
students and promising international designers
the opportunity to experience the Domus
Academy learning methodology. I am sure you
will see them as unique opportunities for your
professional development, not to be missed!
Welcome to Domus Academy,
Welcome to Milan, the capital of design
Alberto Bonisoli
Domus Academy DEAN
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DOMUS ACADEMY
NUOVA ACCADEMIA DI BELLE ARTI MILANO (NABA)
In the 80’s Domus Academy imposed itself as the
first postgraduate school of Design in the world:
a place of advanced training and a research
laboratory on processes of industrial creativity,
on scenarios of aesthetics and consumption, on
space-time relations, on utility and private service.
Domus Academy constantly looks at radical
changes linked to new technologies. The school
boasts 9 Master courses, validated by the University
of Wales: Master in Design, Master in Interaction
Design, Master in Car Design, Master in Business
Design, Master in Interior and Living Design, Master
in Urban Vision and Architectural Design, Master in
Fashion Design, Master in Accessories Design, Master
in Fashion Management and the new Master in
Service Design.
Domus Academy attracts students from all over the
world: in 2009 they were 240 from 44 different countries.
All the activity of Domus Academy is designed
as a laboratory for research and exploration of future
scenarios. The presence of multidisciplinary teams,
students from all over the world and the vocation to
research, typical of
Italian design, are the most important elements,
which characterize the work and study environment
of the school.
In addition to the Masters courses, Domus
Academy offers a wide range of short courses:
Summer Sessions and Courses for companies
and executives.
In 1994 Domus Academy got the Compasso
d’Oro award for the career.
In 2009 Business Week selected Domus Academy
among the 30 best schools of design in
the world
The Nuova Accademia di Belle Arti Milano is unique among all the Italian Art and Design
academies. It was the first and is the largest and the most innovative private Academy
legally recognized by the Italian Ministry of Education, University and Research, and the
first to introduce the study of fashion and graphic design in the fine arts curriculum.
NABA trains students and professionals in areas of Design, Fashion and Textile Design,
Theatre Design, Graphic Design and Art Direction, Media Design and Visual Arts. NABA
education integrates the more traditional disciplines of visual representation with the
new digital technologies.
NABA training programs are based on a cross-disciplinary method aimed at developing
artistic-professional skills and profiles. Today besides being an Arts and Design training
Institution, NABA is also a dynamic artistic and cultural centre strictly connected with
the Milanese professional and social environment. With students from almost 50
different countries NABA community benefits from a broad diversity of cultures and
ideas. NABA invites you to contribute to it
LAUREATE INTERNATIONAL UNIVERSITIES
In late 2009 Nuova Accademia di Belle Arti Milano and Domus Academy joined the
Laureate International Universities network, a global leader in higher education for art
and design. It has a global reputation for investing and growing the institutions part of
its network, creating a truly multicultural, career-oriented educational experience. The
network includes a community of over 600,000 students in more than 50 accredited
institutions in North America, Latin America, Europe and Asia
2011 DOMUS ACADEMY AND NABA SUMMER SESSION
The Summer Programs propose a wide and updated synthesis of Domus Academy and
NABA know-how, giving a view of the most significant trends of the market, of industrial
creation processes, of artistic and social expression, of Interior and Product Design,
Landscape Architecture, Fashion Design, Styling, Accessories, Fashion Textiles and
Fibres, Fashion and Retail Management, Visual Design and Communication together
with the opportunity to experiment a topical project theme, under the guidance of
renowned professionals that will help students to delve into a design environment
simulating a professional studio, gaining profound insight into the technical components
of the design process.
The Summer Programs Educational Offer is wide-ranging and diversified: it
includes introduction level courses at NABA intended for students without any
academic background in a specific subject area and offering a unique opportunity
to explore a new creative environment; workshops (project research) at NABA that
are particularly suitable for students with some background in that specific subject
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area who are keen on building upon this through
hands-on training experience; advanced level
courses at Domus Academy that are intensive
skills enhancement programs addressed to
professionals, young designers and final year
students willing to explore new opportunities
combining strategy and creativity. Students will
learn from experienced and skilled professionals
and will be taught how to research and present a
creative idea.
Selected visits to museums, companies, production
sites and design studios during the programs
expose students to the creative and cultural
environment in Italy. Domus Academy and NABA
Summer Session has been designed in a way that
will enable students to combine their courses in a
4-week or 6-week session thus making the most of
their time in Milan and fully experimenting the two
Academies’ teaching approaches and values
PARTNERSHIPS
Domus Academy and NABA collaboration with Central Saint Martins is continuing for
the 6th consecutive year. The focus of the 2011 Edition of the “London Milan. The
Dual City Summer Session” will be Fashion in all its aspects: Fashion Design, Fashion
Accessories, Fashion Communication, Fashion Styling and Textile Design.
For more information on The Dual City Summer Session, please consult
www.london-milan-courses.com
MILAN, THE INTERNATIONAL
CAPITAL OF DESIGN EDUCATION
Milan is the city of architects, designers, fashion
stylists, entrepreneurs, graphic designers, creative
minds and publishers.
Students will find themselves in a thriving metropolis
with an international dimension that hosts
the main entrepreneurial and manufacturing
activities in Italy: from advertising to the
publishing industry, from small artisans’ shops
to hi-tech companies. Milan is unanimously
recognised as the world capital of design and
creativity.
Every year it hosts the International Furniture
Fair (Salone Internazionale del Mobile), that
– besides being the most important event
in this sector at an international level - is also
the occasion for a unique global business,
communication and image exchange
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Domus Academy
Summer Programs Overview
First Summer Session
(from June 27 th to July 8 th 2011)
taking place at NABA only
Second Summer Session
(from July 12 th to July 22 nd 2011)
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Interior Design
Designing the Shopping Experience
Course Content
Retail stores represent design opportunities. The
formal possibilities of design solutions can enrich
the purchase experience. The course investigates
the key elements of the design of a retail store,
related to the socio-cultural, architectural and
language characteristics of a city and to people’s
needs/desires.
Objectives
Developing innovative design solutions to enrich
people’s experience within the store.
design for La Cucina Italiana.
From 1995 until 2007 she was partner, with Ivan D’Agostini, of the Dedini – D’Agostini
architectural studio. From 1996 until the end of June 2006 Antonella Dedini ran the
Milan based IDI’AC Interior Design Institute e Ateneo Creativo – Scuola Superiore
di Pubblicità e Comunicazione. Since 2004 she has been Director of the new Master
Course in Interior and Living Design at Domus Academy.
From 2008 she has been among the associates of architecture, design and
communication studio Architettura Attuale with Guendalina Di Lorenzo and Paolo
Cesaretti that in 2010 was among the winners of LED_ Lighting Exhibition Design
competition promoted by Comune di Milano
Who’s the course addressed to
Architects and Designers willing to work in the field of
retail store design with an eye on brand experience.
Methodology
Lectures, workshops.
Course Leader
Antonella Dedini
She graduated from the Politecnico di Milano
in 1989 with a degree in Architecture, her
major being Industrial Design. After obtaining
a Master in Interior Design, she undertook
specialization courses in Architectural Design
in the University of Aarhus in Denmark, and
the Faculty of Architecture of the University of
Stockholm, Sweden.
Between 1989 and 1995, she was on the editorial
staff of Ottagono, a leading Italian periodical
dealing with art, design, and architecture.
She contributes to a number of internationallyrenowned
architecture and design publications such
as Domus, Abitare and Ottagono, as well as writing on
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Design
360° Car Design
Course Content
Car design as a discipline is rapidly evolving.
The future perspective for low impact urban
vehicles offers new possibilities to arrange car
interiors and new possibilities for the designers
to interpret users’ needs and behaviours.
The course comprises a series of preparatory
design lectures: historical research, languages,
materials, sketching and presentation techniques.
The course also includes a design session ending
with the presentation of an individual project.
FIAT with the supervision of Marco Susani and Ermanno Cressoni.
Since 1990, he has worked on several international projects about communication
strategies, Interaction Design and Industrial Design. His major professional interest is
developing unique, intelligent solutions.
Some of the unique and innovative solutions that he developed for complex design
problems are the guidelines which are used for the realization and management of the
internet and intranet structures of the biggest Italian companies which are published
in Italian press media and became the subject of the seminars that he held in several
universities
Objectives
The course offers a real design experience with
specialized professionals, with the aim to develop
innovative solutions for the interiors of an urban
compact vehicle.
Who’s the course addressed to
Students with a strong passion for this field, and with
good graphic and hand work skills.
Methodology
Lectures, workshops.
Course Leader
Cem Cansu
Deputy Director of the Master Course in Car
Design at Domus Academy.
After achieving a Bachelor in Industrial Design
from the Middle East Technical University
in Ankara, he moved to Milan. In 1999 he
participated in the Master in Design at Domus
Academy to enhance his international experience
in Industrial Design and Interface Design for Digital
Applications, preparing his master degree thesis for
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Urban and Landscape Design
Design Around the Expo
Urban Design, Architecture and Landscape for a new area of the city
Aesthetic shape and functions of the contemporary city
Course Content
In the last few years, the Sempione Area has
attracted a lot of interest and investments. In its
stretching out from the city to the countryside
some pieces of this area are suspended in a
confused and often shapeless territory.
From Porta Garibaldi to the Milano Trade Fair
there is a closely spaced succession of “islands”,
landmarks and platforms placed side by side and
separated by important linking axes.
The project work will concentrate on one of this
imaginary “islands” where a new portion of the city
will have to be built as an additional paragraph of
the general tale that the city is writing there.
Objectives
The course aims at introducing students to the
newest and most modern analysis, contextualization
and selection models and tools of the various
components of complex urban contexts.
The course foresees both the development of
the interpretation and analytical tools and the
identification of the problems that need to be
addressed by the project. The final output shall lay
upon the new urban design, a new strategic and
visionary dimension, in which functionality,
aesthetics and landscape all contribute to the
search for a dialogue with the context and for a
new identity for the project area.
Methodology
The course will be structured in lessons and review activity. Lessons will include both
theory dealing with the general topic and without any direct references to the project
and to the urban area being studied and more practical analysis of case studies in
connection with the chosen area and to the issues that will be addressed through
the project. The review activity will include both one-to-one revision sessions with the
project leader and open reviews with all the other participants.
Course Leader
Gianandrea Barreca
Architect, since 2006 director of the Master in Urban Vision and Architectural Design
at Domus Academy.
He was professor at the University of Genoa – Architectural department (2001/01 and
2001/03) and was responsible for the Villard itinerant seminar within the Faculty of
Architecture of Genoa. Since 2009 he has been teaching Architectural Composition at
the Faculty of Construction Engineering and Architecture in Genoa.
From 1999 till 2008 he was partner of Boeri Studio, a professional design office
specializing in architecture, urban design and city planning. He is a founding member
of Gruppo A12 realizing and exhibiting works for: the Biennial of Young Mediterranean
Artists 1997, ZKM - Karlsruhe 1999, the 7 th Venice Architectural Biennial 2000, Villa
Medici in Rome 2000, the Biennial of Contemporary Art Ljubljana 2000, PS1 Museum
New York 2001, CCA in Kitakyushu Japan 2002, the Art Biennial in Shanghai 2002,
the Arengario in Milan 2003, the 50 th Venice Biennial of Art 2003, the Kroller-Muller
Museum in Otterlo Holland 2004, the 8 th Venice Architectural Biennial 2004 e 2008,
the Art Biennial in Istanbul 2005, Villa Manin in Passeriano, Udine 2005, Pittimmagine
Discovery.
In January 2008 he founded the architectural studio “Barreca & La Varra” together with
Giovanni La Varra
Who’s the course addressed to
The course is intended for recent graduates or
students who are attending the final years of a
degree in architecture, engineering, urban and
landscape design.
The course content will be particularly interesting
for students from the faculty of construction
engineering, environmental engineering, sociology
and anthropology.
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Design
Product Design. New scenarios
for sustainable aesthetics
Course Content
This summer course starts from a deep
understanding of the complicated crisis of
sustainability, and leads to a new proposal of its
relationship with the design of objects. In order
to do so, it is necessary to accept that there is
still an unchartered territory to be explored, and
a group of sustainability issues designers have yet
to address. Hence, the main point of departure
for this two-week course will be the investigation
of new possibilities and innovative ways in which
objects can create highly rewarding experiences for
the individuals who use them, while at the same
time achieving a high degree of sustainability.
Or to put it in other words, that there are design
tools, mechanisms, systems and scenarios capable
of transforming the usually unpleasant (from the
users’ point of view) act of saving energy, materials,
natural resources and so on, into an experience to be
enjoyed, or even desired.
Course Leader
Niko Koronis
He graduated in architecture from the Welsh School of Architecture, where a year
later he did his Master degree in Environmental Design of Buildings. He then moved
to Milan, where he attended Domus Academy and obtained the Master in Design
with distinction. He spent a year as the Master’s Design Tutor, after which he studied
for his Phd in Theory and History of Architecture at the Architectural Association
in London. He has been a Fellow at Central Saint Martins and a researcher at the
Alvar Aalto Foundation in Helsinki. He has taught, lectured and undertaken research
in architecture, product and urban design, and has taken part in several exhibitions,
amongst which the Venice Biennale and the Triennale di Milano
Objectives
Investigating and elaborating the signs of new, yet not
just visual, sustainable aesthetics.
Who’s the course addressed to
Design students (industrial design, interior
and product design, architecture and any
related fields) entering their final year of an
undergraduate degree, recent graduates or
those with at least two years related industry
experience.
Methodology
Lectures, workshops.
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Domus Academy
Summer Programs Overview
Third Summer Session
(from July 26 th to
August 5 th 2011)
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Fashion Design
Creating a Fashion Collection:
“The Brand Restyling”
Course Content
To design a collection means focusing on research
themes capable of supporting not only the collection
itself, but also the management of creativity. Brand
re-styling has today become a necessary step for
the new-generation of professionals operating
within the fashion world who need to interpret and
act in different, new and exciting ways.
and brides and creating couture dresses for the Red Carpet. She signed the trends
column for Vogue Sposa.
She’s author of “Dress your Talent” the first TV talent format focused on fashion industry
and Made in Italy.
She is currently Head of the Fashion Management Department and Master Director at
Domus Academy and consultant for innovative projects that mix creativity, brand and
communication strategies
Objectives
Deepening of thematic areas in the perspective of
a brand restyling project. This course intends to
explore brand re-styling as an important element of
fashion designing, one that influences and modifies
the approach to designing a new collection.
Who’s the course addressed to
Fashion designers, visual designers, stylists, brand
designers and fashion managers.
Methodology
Lectures, field trips, workshops.
Course Leader
Annagemma Lascari
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She is a fashion designer formed in the fashion
environment closer to design and architecture.
After graduating in 1988 in Fashion Design at
Domus Academy, in 1991 she won the ‘young
talent’ selection of the High Fashion in Rome.
She has collaborated with Ferré and Dior and
she has drawn the new Capucci’s Pap together
with Berhard Willhem.
Expert of trends and style, since 1993 she
has focused her creations on bridal wear and
experimental tailoring. She opened the first design
studio for the “Unique Dress”, designing for celebrities
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Interior Design
Interior Design for Hotels
Course Content
Hotel Design is a course aiming at thoroughly
examining and expanding the potential of the
hotel and accommodation industry in all its
aspects. By drawing on contribution of designers,
hotel managers, real estate and specialized
businesses, it provides valuable insights into the
most innovative and successful structures of the
industry: city hotels, resorts, spas and wellness
centers. This will enable the hotel designer to
combine the esthetical competences of the latest
interior design trends with concrete and specific
operational tools, thanks to the involvement of the
most important brands in the sectors of furniture,
contracts, lighting, upholstery and textiles.
Between 1989 and 1995, she was on the editorial staff of Ottagono, a leading Italian
periodical dealing with art, design, and architecture.
She contributes to a number of internationally-renowned architecture and design
publications such as Domus, Abitare and Ottagono, as well as writing on design for
La Cucina Italiana.
From 1995 until 2007 she was partner, with Ivan D’Agostini, of the Dedini – D’Agostini
architectural studio. From 1996 until the end of June 2006 Antonella Dedini ran the
Milan based IDI’AC Interior Design Institute e Ateneo Creativo – Scuola Superiore
di Pubblicità e Comunicazione. Since 2004 she has been Director of the new Master
Course in Interior and Living Design at Domus Academy.
From 2008 she has been among the associates of architecture, design and
communication studio Architettura Attuale with Guendalina Di Lorenzo and Paolo
Cesaretti that in 2010 was among the winners of LED_ Lighting Exhibition Design
competition promoted by Comune di Milano
Objectives
Examining and expanding the potential of the hotel
and accommodation industry in all its aspects.
Who’s the course addressed to
Designers – architects – interior designers - students
in related design fields.
Methodology
Lectures, field trips, workshops.
Course Leader
Antonella Dedini
24
She graduated from the Politecnico di Milano
in 1989 with a degree in Architecture, her major
being Industrial Design.
After obtaining a Master in Interior Design, she
undertook specialization courses in Architectural
Design in the University of Aarhus in Denmark,
and the Faculty of Architecture of the University of
Stockholm, Sweden.
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Design
Design for all
Course Content
The course will explore methodology and
development of appropriate tools in order to
design objects so that everyone can participate
in our society on an equal basis, regardless of
age, gender, capabilities or cultural background.
The workshop will be focused on managing and
developing a DfA project from the concept to the
realization.
Avril cooperates with professional studios and companies, national and foreign, for
innovation in the sectors of High Technology, Product, Research & Development.
She teaches DfA and she has written a book on Design for All implementation and
methodology
Objectives
To get acquainted with specific design
methodologies suited to make objects consistent
with human diversity.
Who’s the course addressed to
Young designers and students from related fields
(industrial design, interior and product design,
fashion design, architecture, management and
business design) that want to gain experience in the
world of Design for All.
Methodology
Lectures, field trips, workshops.
Course Leader
Avril Accolla
She graduated in Industrial Design at
Politecnico di Milano with specializations in
Design Direction, Diversity, Marketing, Training
Management and Prototipation. In 2002 she
opened her own professional studio, avrildesign,
particularly focusing on Design for All.
She has managed a production engineering
R&D department focusing on industrialization of
innovative products.
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General information
SUMMER SESSIONS
First Session:
from June 27 th to July 8 th 2011 (NABA)
Second Session:
from July 12 th to July 22 nd 2011 (NABA and
Domus Academy)
Third Session:
from July 26 th to August 5 th 2011 (NABA and
Domus Academy)
DOMUS ACADEMY TUITION FEES
2-week session:
1800 € (VAT included) tuition fee for 54 hours of
lesson
4-week session:
2800 € (VAT included) tuition fee for 108 hours of
lesson
The fees include: class work, lectures and guided visits
included in the program. The fees do not include: air
fare, accommodation, local transportation and meals.
We strongly suggest that students should bring
their personal equipment
DOMUS ACADEMY - NABA
COMBINED TUITION FEES
Please have a look at the table on page 28 to have an idea on how you could combine
Domus Academy and NABA courses in a 4-week or 6-week summer session.
4-week session
1 NABA course + 1 Domus Academy course = 2500 €*
6-week session
2 NABA courses + 1 Domus Academy course = 3600 €*
1 NABA course + 2 Domus Academy courses = 4000 €*
* including a meal voucher to be spent at NABA cafeteria for each day of class of the NABA course
APPLICATION DEADLINES
Applications to Domus Academy - NABA 2011 Summer Programs can be forwarded to
the Summer Programs Registration Center until June 17th 2011 for the first session;
July 1st 2011 for the second session and July 15th 2011 for the third session.
Please note that the Summer Programs have a limited number of places that will be
therefore assigned on a first come – first accepted basis
ACCOMMODATION
Domus Academy and NABA provide a list of accommodation options in Milan
(Residence Halls, Hotels, B&B) that students can contact autonomously to book their
own accommodation. Alternative accommodation in private flats located close to the
two schools is also available upon request. Costs vary according to the apartment; most
of the accommodation provided is in double rooms. For more detailed information on
accommodation please contact us at summer@laureatedesign.it
INFORMATION AND REGISTRATION CENTER
NABA - Domus Academy Summer Programs Registration Center
E-mail: summer@laureatedesign.it
Phone: +39 02 97372243
Fax: +39 02 97372233
www.design-summer-courses.com
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Domus Academy AND NABA SUMMER PROGRAMS CALENDAR
COURSE
27 JUNE-8 JULY
12 JULY-22 JULY
26 JULY-5 AUGUST
domus
academy
NABA
domus
academy
NABA
domus
academy
NABA
360° CAR DESIGN
Creating a Fashion Collection
Cultural Tours of the Best in Design in Milano. A journey
through the Italian Design
Design for All
Designing the Shopping Experience
Fashion Accessories Workshop
Fashion Communication Workshop
Fashion Design Workshop
Fashion Design Workshop. Hot Couture from the East to
the West
Fashion Management Workshop. Fashion Marketing
Management and Merchandising
Fashion Retail Design
Fashion Styling Workshop
Fashion Textile Design
Interior Design for Hotels
Interior Design Workshop
Introduction to Design. Interior & Product Design
Introduction to Fashion Design. Fashion Design & Fashion
Styling
Introduction to Fashion Management. Principles of
Fashion Marketing and Retail Management
Introduction to Visual Design. Total Design: Graphics
across Media Evolution
Product Design Workshop
Product Design. New Scenarios for sustainable
Aesthetics.
Trend Forecast and Research
Urban and Landscape Design: Design around the Expo
Visual Design Workshop. Total Design: Deep into Design
Projects and Techniques
Many thanks to all the students and photographers who kindly provided their works for this booklet.
The programs indicated in this brochure can undergo variations due to academic reasons.
Courses for absolute beginners with no previous experience in the field
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Intermediate level courses for people who have completed one or two years of university studies in the field / have completed an
introduction level course in the same field / have basic professional experience in the sector
Advanced level courses for people entering their final year of an undergraduate degree, recent graduates or with at least two years
of related industry experience