emarketer Digital Intelligence Brochure

The wisdom of the crowd.
Aggregation
There is a problem with going to an expert: You only get one expert’s opinion. That
can be risky. With an eMarketer subscription you aren’t limited to one point of view,
you are given an aggregate of the best viewpoints in the business—and eMarketer
analysts explain why those opinions sometimes differ. Complex questions are
translated into simple answers. As a result, your employees have the information
they need to make intelligent, well-informed business decisions.
When it comes to gathering information, you want all you can get. But when it comes
to making a decision, you just want to make the right one.
Listen to the experts. Then make your own decision.