Download Resume - William Kunkel
Download Resume - William Kunkel
Download Resume - William Kunkel
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<strong>William</strong> <strong>Kunkel</strong><br />
64 Glen Cove Drive<br />
Glen Head, NY 11545<br />
(917) 664-9742<br />
kunkel.will@gmail.com<br />
Experience<br />
Magnetik — a StrongMail Company<br />
Global Creative Director<br />
January 2006 – Present<br />
• Manage a department of 30 designers, copywriters, account executives and<br />
project managers across multi-channel, multi-disciplinary accounts.<br />
• Oversee the DIRECTV, Eastbay, Century 21, Castrol USA, Husqvarna,<br />
Universal Music Group, Wyeth and Time Inc. Consumer Marketing digital<br />
accounts across channels including display advertising, landing pages, emails,<br />
print, social marketing, mobile marketing and microsite/website development<br />
• Work with DIRECTV’s brand, digital, social and direct response teams in order<br />
to create cohesive and powerful cross-channel marketing and advertising<br />
programs<br />
• Play a key role in new-business acquisition and agency financial management<br />
and resource allocation, ensuring quarter over quarter and year over year<br />
profitability and growth<br />
• Work closely with the COO and CFO to manage and maintain agency<br />
profitability<br />
• Founded Magnetik in 2006 and maintained a growing and thriving agency<br />
prior to its acquisition by StrongMail Systems in 2010; saw 25-30% year over<br />
year growth since 2006<br />
• Served as AOR for Eos Airlines, a business-class airline dedicated to travel<br />
between the US and UK<br />
• Grew DIRECTV’s CTR and CVR across digital campaigns by over 33% while<br />
growing account billings by over 40%<br />
• Created Castrol’s first consumer loyalty program
G2 (formerly Grey Direct/Grey eMarketing)<br />
Creative Director<br />
January 2003 – December 2005<br />
• Managed a team of 15 designers, art directors, copywriters and strategists<br />
• Provided creative leadership for multi-channel accounts including Adobe<br />
Systems, Chase Bank, The Jewish National Fund, Xerox, BellSouth and<br />
CheapTickets.com<br />
• Led the agency to several new-business wins, including the addition of Adobe’s<br />
B2B account and multiple healthcare accounts<br />
• Launched the very first TV and print campaign for CheapTickets.com — a<br />
Cendant Company.<br />
• Responsible for insuring profitability within the department and allocation<br />
of resources<br />
McCann Relationship Marketing<br />
Copywriter<br />
February 2001-December 2003<br />
• Served as copywriter on the Sprint and Xbox Live accounts<br />
• Played a key role in winning the Xbox Live business for the agency<br />
Showtime Networks<br />
Copywriter<br />
November 2000 – January 2001<br />
• Responsible for conceptual direction and copy for all direct-marketing efforts for<br />
Showtime and its respective shows/properties<br />
• Assisted the creative director in establishing a unique brand position for new<br />
Showtime channels including Showtime Women, Showtime Extreme, etc.<br />
Education
BFA, School of Visual Arts, 1999<br />
Skills<br />
• Deep understanding of media success metrics<br />
• Experience in leading a large creative team<br />
• Understanding of agency financial structures, managing margins and resources<br />
• A long history of working across channels, including digital, social, brand and<br />
direct marketing<br />
• Experience in development of both English and Spanish-language marketing<br />
efforts<br />
References available upon request
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