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Telit General Presentation - M2M Platforms

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Global <strong>Presentation</strong><br />

<strong>Telit</strong> @ <strong>M2M</strong> <strong>Platforms</strong> Seminar<br />

www.m2m-platforms.com<br />

e-mail: sales@m2m-platforms.com


Who is <strong>Telit</strong>?<br />

• <strong>Telit</strong> Communications PLC is a multinational technology company<br />

specializing in cellular communication products, based in London, UK<br />

• <strong>Telit</strong> Wireless Solutions Srl is a fully owned subsidiary of <strong>Telit</strong><br />

Communications PLC located in Italy<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

2


Who is <strong>Telit</strong>?<br />

• <strong>Telit</strong> Communications PLC is comprised of two business units:<br />

Wireless Products and Wireless Solutions<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

3


History<br />

• The Company´s origins date back to<br />

1986 as an engineering<br />

organization selling research and<br />

development services to the<br />

Telecom industry<br />

• In 1997 under the “<strong>Telit</strong>al” and<br />

“<strong>Telit</strong>al automotive” brands,<br />

it began manufacturing and<br />

marketing cellular handsets and<br />

automotive communication<br />

systems<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

• In 2000 the Company started<br />

selling under the well recognized<br />

<strong>Telit</strong> brand<br />

• <strong>Telit</strong> Communications S.p.A.<br />

was established in 2002 by<br />

acquisition of <strong>Telit</strong>´s technology<br />

and brand<br />

• Two business units were created,<br />

Wireless Solutions and Wireless<br />

Products<br />

4


History<br />

• <strong>Telit</strong> Wirelss Solutions Srl is part of the <strong>Telit</strong> Communications<br />

PLC Group which successfully started trading on the London<br />

stock exchange (AIM: TCM) on April 4th, 2005.<br />

• 33 million Euro were raised through the IPO which are<br />

primarily invested in further development of the m2m product<br />

portfolio and establishment of the global sales and marketing<br />

organization.<br />

• Today, <strong>Telit</strong> Wireless Solutions Srl holds three companies: <strong>Telit</strong><br />

Communications SpA (EMEA activities), <strong>Telit</strong> Wireless Solutions<br />

Co. (APAC activities) and <strong>Telit</strong> Wireless Solutions Inc. (Americas<br />

activities).<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

5


Facts / News<br />

• <strong>Telit</strong> Communications Group:<br />

250 employees worldwide<br />

• <strong>Telit</strong> wireless solutions business unit:<br />

170 employees, regional entities in<br />

Denmark, UK, France, Germany, Italy,<br />

Spain, Israel, USA and Korea<br />

• 06/06 <strong>Telit</strong> acquired 75% of Bellwave<br />

m2m Co. Ltd., Korea, establishing:<br />

<strong>Telit</strong> wireless solutions APAC<br />

• 10/06 <strong>Telit</strong> wireless solutions Americas<br />

was incorporated in Raleigh, USA<br />

• <strong>Telit</strong> was awarded a grant by the<br />

Italian Ministry of Industry totalling<br />

€25.5 Million. A new R&D center was<br />

opened in July 2006 in Cagliari (Italy)<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

6


Vision & Mission<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

VISION<br />

Based on our comprehensive<br />

technology expertise and<br />

excellent understanding of the<br />

m2m market, we are well<br />

positioned to develop,<br />

manufacture and market<br />

leading-edge m2m solutions<br />

MISSION<br />

<strong>Telit</strong> Wireless<br />

Solutions will be the<br />

global leading<br />

solutions vendor in<br />

the most relevant<br />

vertical m2m<br />

segments<br />

7


Core Values<br />

Business scalable - product families that enable integrators to easily move<br />

between products without having to redevelop their application in order to<br />

address issues such as an increase in mass volume production<br />

Ease of integration - product and service offerings that are designed to<br />

accelerate the integrator’s time-to-market and improve the overall development<br />

experience<br />

Investment protection - products that are designed to bring technology<br />

enhancements to the integrators such as higher data rates and new wireless<br />

standards while maintaining backward compatibility in form factor and logical<br />

interfaces<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

8


Management structure<br />

<strong>Telit</strong> Communications PLC/S.p.A.<br />

Avigdor Kelner<br />

Chairman of<br />

<strong>Telit</strong> Communications PLC<br />

A partner in Shrem, Fudim, Kelner Co.,<br />

Avigdor Kelner is Chairman and CEO of<br />

Polar Investments Ltd.<br />

Oozi Cats<br />

Chief Executive Officer of <strong>Telit</strong><br />

Communications PLC<br />

Oozi Cats has 18 years experience<br />

creating and leading business ventures and<br />

co-founded the <strong>Telit</strong> Group in 2000<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Chicco Testa<br />

Director of <strong>Telit</strong><br />

Communications S.p.A.<br />

former Chairman of the Board of<br />

ENEL S.p.A., founder and board<br />

member for WIND S.p.A.<br />

9


Management structure<br />

<strong>Telit</strong> wireless solutions<br />

Dominikus Hierl<br />

President<br />

(former VP Business Development,<br />

Siemens Wireless Modules)<br />

Tony Spizzichino VP Product<br />

Management<br />

(former Sales Director <strong>Telit</strong> wireless<br />

solutions)<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Felix Marchal<br />

VP Global Sales<br />

(former Sales Director indirect Sales EMEA,<br />

Wavecom)<br />

Alexander Bufalino<br />

VP Global Marketing<br />

(former Sales Director Europe Siemens<br />

Wireless Modules)<br />

Roger Dewey, President <strong>Telit</strong><br />

wireless solutions, USA<br />

(former VP Business & Product Strategy<br />

SonyEricsson m2m)<br />

SG Kang, President <strong>Telit</strong> wireless<br />

solutions APAC<br />

(former Head of Sales & Marketing,<br />

Motorola Korea )<br />

10


Global organisation structure<br />

Sales<br />

Technical<br />

Sales<br />

Technical Customer<br />

Support Center<br />

Customer<br />

Support<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Wireless Solutions<br />

Management<br />

After Sales<br />

Marketing Product Research &<br />

Management Development<br />

m2m<br />

Automotive<br />

Commercial<br />

& Industrial<br />

Operations<br />

11


Certification / Quality<br />

• <strong>Telit</strong> Quality System is modelled after the<br />

ISO 9001:2000 Quality Standards and<br />

harmonized at Global Corporate level<br />

• Since 2005 <strong>Telit</strong> has implemented programs<br />

to reduce the use of hazardous substances<br />

and emissions complying with the European<br />

Directives for ROHS and WEEE<br />

• <strong>Telit</strong> is implementing enhancements to its<br />

Quality Management System to achieve<br />

ISO/TS 16949 automotive standards<br />

• <strong>Telit</strong>´s manufacturing processes are directly<br />

controlled by the Company, managed by<br />

contract manufacturers (e.g. Celestica)<br />

meeting ISO-9001:2000 and ISO-14000<br />

standards<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

12


What is m2m?<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

…automated communication between remote machines<br />

and central management systems…<br />

13


m2m vertical segments<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Telemedicine<br />

Emergency Services<br />

Public Transport<br />

Mobile Computing<br />

Industrial Processes<br />

Vending<br />

Information & Display<br />

POS<br />

Digital Broadcasting<br />

AMR<br />

Security / Surveillance<br />

Fleet & Freight<br />

Auto Telematics<br />

14


m2m value chain<br />

• In the m2m market, partnerships with<br />

leading players are essential to meet the<br />

future requirements of end-to-end solutions<br />

• <strong>Telit</strong> is targeting cooperations with leading<br />

System Integrators in order to supply<br />

wireless solutions that integrate 100%<br />

with the IT landscape of the end customer<br />

(e.g. IBM’s MQTT standard)<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

• <strong>Telit</strong> Wireless Solutions is<br />

positioned to leverage its<br />

strong relationships with<br />

leading mobile network<br />

operators developed by the<br />

existing Wireless Products<br />

business<br />

15


Competencies overview<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

16


USP‘s<br />

• Company-owned protocol stack:<br />

developed by and under total control of the company’s R&D team<br />

• Wide product spectrum:<br />

GSM/GPRS/(UMTS-HSDPA 2007)/CDMA<br />

• Form Factors:<br />

low (GT&GM) - to mid (GC) - to - high (GE) - volume solutions<br />

• Family Concept:<br />

all modules within a family offer:<br />

same size/same shape/same connectors/same software-interface<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

17


USP‘s<br />

• <strong>Telit</strong> offers cost-effective solutions meeting market expectations:<br />

BGA<br />

GSM/GPRS/GPS integrated in one module<br />

FOTA (Firmware over the Air update)<br />

Python EASY SCRIPT ®<br />

• Latest technology from:<br />

Infineon Technologies<br />

Sirf Technology<br />

• Fully equipped test laboratory for:<br />

CE,UL,R&TTE,FCC,GCF,PTCRB pre-measurements<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

18


<strong>Telit</strong> Technical Support Center<br />

A. Customer Support Team<br />

The Customer Support Team offers technical assistance to<br />

customers and distributors, by e-mail and phone:<br />

• Integration support (hardware and software)<br />

• Handling of firmware issues<br />

• Requests for the implementation of customer specific<br />

features and new AT commands<br />

• Managing direct R&D support to key customers / distributors<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

19


TTSC<br />

B. Technical Sales<br />

The Technical Sales team offers a variety of services to<br />

customers, distributors and <strong>Telit</strong> sales people such as:<br />

• Interface between Key Customers / distributors and<br />

Customer Support / R&D<br />

• Consulting to Key Customers to shorten module integration<br />

time<br />

• Technical trainings for distributors<br />

• Technical presentations and demos to promote specific<br />

features or functionalities<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

20


<strong>Telit</strong>‘s m2m modules<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

21


GM862-QUAD<br />

GM862-QUAD-PY<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Industrial applications<br />

• Low to medium volume<br />

Main characteristics:<br />

• Consistent form-factor since the<br />

market introduction in 2001<br />

• Simplest to integrate product in the<br />

market<br />

• SIM card reader on board<br />

• Industrial MMCX antenna<br />

connector<br />

• Self-contained product - no<br />

R&TTE and GCF delta approval<br />

required<br />

• Python version available 3 MB<br />

FLASH / 1.5 MB RAM for<br />

applications specific Python code<br />

22


GM862-GPS<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Low volume tracking applications<br />

Main characteristics:<br />

• Core engine GM862-PY<br />

• MMCX connectors for GSM<br />

and GPS antenna connection<br />

• Indoor tracking capability<br />

• EASY SCRIPT ® Python<br />

interpreter<br />

• Footprint compatible to<br />

GM862-Family<br />

23


GE863-QUAD<br />

GE863-PY<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Industrial & consumer<br />

m2m applications<br />

• Medium to high volume<br />

Main characteristics:<br />

• Small dimensions<br />

(41x31x3.6mm)<br />

• BGA type component<br />

• RoHS SMT soldering technology<br />

• No connectors, reduced solution<br />

cost<br />

• Fully type approved according to<br />

R&TTE and GCF<br />

• CE, UL, FCC, PTCRB, IC<br />

24


GE863-GPS<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Medium to high volume tracking<br />

applications<br />

• Navigation systems<br />

Main characteristics:<br />

• Core-Engine GE863-PY<br />

• Form-factor open for future<br />

technology extensions<br />

• Supply voltage range:<br />

3.4 / 4.2 V DC<br />

• Indoor tracking capability<br />

• Python EASY SCRIPT®<br />

interpreter<br />

• Dimensions:<br />

41.4 x 31.4 x 3.6 mm,<br />

• GE863-family pin-to-pin<br />

compatible<br />

• Weight: 11 grams<br />

25


GE864-QUAD<br />

GE864-PY<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Industrial & consumer<br />

applications<br />

• Low to high volume<br />

• Mobile and portable<br />

applications<br />

Main characteristics:<br />

• Small dimensions<br />

(30 x 30 x 2.8 mm)<br />

• BGA type component<br />

• RoHS SMT soldering technology<br />

• No connectors, reduced BoM<br />

• Full ETSI type approval in<br />

reference design<br />

• CE, GCF, FCC, PTCRB, IC<br />

26


GC864-QUAD<br />

GC864-PY<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Industrial & consumer<br />

applications<br />

• Low to medium volume<br />

Main characteristics:<br />

• Small dimensions<br />

(30 x 37 x 3 mm)<br />

• 80 pin interface connector<br />

• GSC antenna connector, solder<br />

pads to directly connect the<br />

antenna cable to PCB<br />

• Direct Solder Mounting Pads for<br />

SIM-card reader<br />

• CE, UL, GCF, FCC, PTCRB, IC<br />

27


GT863-PY<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Industrial applications<br />

• Low volume application based on<br />

cable integration<br />

Main characteristics:<br />

• Quad Band<br />

• Serial Port Multiplexer<br />

• Python Script Interpreter<br />

• GPRS class 10<br />

• Fully type approved conforming<br />

with R&TTE directive<br />

28


Evaluation Kit<br />

EVK2 for <strong>Telit</strong> GSM/GPRS-Modules<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• All <strong>Telit</strong> modules<br />

• Different interface boards<br />

GE863, GE864, GC864,<br />

camera application<br />

• Full featured evaluation kit<br />

• Programming/updating<br />

Interfaces for:<br />

• 2 x DB9 RS-232 connector<br />

• USB 1.1 port<br />

• 5 - 40 V DC automotive setup<br />

• 3.8V DC laboratory supply<br />

• Portable: setup to run from rechargeable<br />

Lithium Ion battery<br />

• External SIM card reader<br />

• Full I/O management,<br />

oscilloscope ports, analog voice<br />

ports for handsfree and headset<br />

The Kit includes:<br />

• Power supply cable<br />

• USB port cable<br />

• Antenna and cables for<br />

immediate connection to a PC<br />

29


CC864-DUAL/CDMA<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

Designed for:<br />

• Industrial & consumer<br />

applications<br />

• Low to medium volume<br />

Main characteristics:<br />

• Dual Band CDMA-1XRTT<br />

• Small dimensions<br />

(30 x 36,2 x 4,7 mm)<br />

• GSC antenna connector, solder pads<br />

to directly connect the antenna cable<br />

to PCB<br />

• Direct Solder Mounting Pads for SIMcard<br />

reader<br />

• Extended temperature range<br />

30


Why BGA?<br />

No IF/RF connectors:<br />

reduction of total<br />

solution cost up to 5<br />

Euro<br />

Compatible with the<br />

standard reflow<br />

process<br />

Available in special packaging<br />

to enable automatic processing<br />

in SMT production lines<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

High interconnection density<br />

translates into<br />

reduction in application size<br />

Optimization of production<br />

process with the use of all SMT<br />

components: More reliable and<br />

stable production process<br />

Eliminates manual<br />

handling from the<br />

assembly process<br />

Improved heat dissipation<br />

and excellent long term<br />

connection between<br />

Application and Module<br />

31


BGA process<br />

Solder Analysis using X-Ray Inspection<br />

• Verification of soldering process for pilot-production and pre-series<br />

• Check for correct positioning of the module and reflow parameters<br />

• <strong>Telit</strong> uses this technology to ensure process capability and product<br />

quality<br />

lead-free<br />

lead-free<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

leaded<br />

Solder joints before<br />

environmental tests – ok<br />

temp/bump/shock/vibration<br />

Solder joints after<br />

environmental tests – ok<br />

temp/bump/shock/vibration<br />

32


Additional functionality<br />

at no extra cost<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

• EASY SCAN ®<br />

• Jamming Detect & Report ®<br />

• EASY GPRS ® & FTP<br />

• Python EASY SCRIPT ®<br />

part of the standard firmware on all<br />

<strong>Telit</strong> modules<br />

33


Features<br />

EASY SCAN ®<br />

GSM network scan without SIM card inserted<br />

Jamming Detect & Report ®<br />

Jamming Detection of the GSM network with subsequent Reporting<br />

via GPIO/serial connection and/or network<br />

EASY GPRS ® & FTP<br />

Enhanced Integrated TCP/IP stack<br />

• TCP/UDP stack<br />

• FTP client<br />

• Built-in firewall<br />

• Set up via AT commands<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

34


EASY SCRIPT ®<br />

EASY SCRIPT ®<br />

An open source script<br />

interpreter that enables m2m<br />

applications development<br />

with no additional<br />

investments in hardware,<br />

licence fees or dependence<br />

on third-party technology<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

35


Roadmap 2007<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

36


Unique, scalable platform<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

IP value proposition<br />

<strong>Telit</strong>´s m2m products are<br />

based on company owned<br />

core stack technology<br />

• Full control and ownership<br />

of all SW layers<br />

• Full customization capability:<br />

– MMI level upon customer<br />

request<br />

– Applications integration<br />

– L 1/2/3 for network adaptation<br />

• Fast hardware & software<br />

adaptation<br />

37


Sales<br />

• Our experienced sales force add value to customer<br />

efforts in winning major international projects<br />

• Our regional offices in Copenhagen, London,<br />

Paris, Munich, Milan, Rome, Madrid, Tel Aviv,<br />

Raleigh (USA), Seoul (South Korea) weave a global<br />

resource web providing for world-class regional<br />

customer support<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

• Our global distributor network comprised<br />

of specialists in cellular technologies<br />

enhance the customer experience in<br />

over 50 countries, worldwide<br />

38


Global sales structure<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

39


Partnerships<br />

<strong>Telit</strong> is a member of the EU-funded<br />

Emily project (which examines the<br />

future hybridization of cellular and<br />

satellite location technology)<br />

<strong>Telit</strong> provides the system’s cellular<br />

communication functionality and cellularbased<br />

location technology<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

<strong>Telit</strong> supports the eSafety<br />

initiative of the European<br />

Commission backed by a<br />

signed memorandum of<br />

understanding (MOU)<br />

Strategic partners<br />

40


Applications:<br />

PEDAGOG/IRIS<br />

• Segment: Security<br />

• Country: UK<br />

• Product: GE 863-QUAD<br />

• Market presence: Global<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

IRIS<br />

Product:<br />

GE863-QUAD<br />

SECURITY SYSTEMS<br />

41


Applications:<br />

Medical Intelligence<br />

• Segment: Healthcare<br />

• Country: Canada<br />

• Product: GE 863-QUAD<br />

• Market presence: Global<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

Columba<br />

Product:<br />

GE863-QUAD<br />

GE864-QUAD<br />

HEALTHCARE<br />

42


Applications:<br />

TEMIX<br />

• Segment: Automated Meter<br />

Management (AMM)<br />

• Country: Italy<br />

• Product: GM862-QUAD<br />

• Market presence: Global<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

LegoGAS<br />

Product:<br />

GM862-QUAD<br />

AUTOMATIC METER READING<br />

43


Applications:<br />

Capstone<br />

• Segment: Telemetry/Telecontrol<br />

• Country: USA<br />

• Product: GE864-QUAD<br />

• Market presence:<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

MMU-001 Mobile<br />

Monitoring Unit<br />

Product:<br />

GE864-QUAD<br />

TELEMETRY/TELECONTROL<br />

44


Applications:<br />

Jecko<br />

• Segment: Tracking/Logistics<br />

• Country: Italy<br />

• Product: GE863-QUAD<br />

• Market presence:<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

HS3<br />

Product:<br />

GE863-QUAD<br />

TRACKING/LOGISTICS<br />

45


Applications:<br />

3Soft<br />

• Segment: Telematics<br />

• Country: Korea<br />

• Product: BCM860-S<br />

• Market presence:<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

Ubi-Khan ST100<br />

Product:<br />

BCM860-S<br />

CDMA<br />

TELEMATICS<br />

46


Applications:<br />

Falcom<br />

• Segment: Personal Tracking<br />

• Country: Germany<br />

• Product: GE864<br />

• Market presence:<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

Falcom Mambo II<br />

Product:<br />

GE864-QUAD<br />

PERSONAL TRACKING<br />

47


Applications:<br />

Telic<br />

• Segment:Telemetry<br />

• Country: Germany<br />

• Product: GC864-PY<br />

• Market presence:<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

System:<br />

STD32 Telemtry<br />

Device<br />

Product:<br />

GC864-PY<br />

TELEMETRY<br />

48


Why <strong>Telit</strong>?<br />

• Own GSM protocol stack = flexible = fast<br />

• BGA = unique cost saving concept!<br />

• Different form factors, software 100%<br />

compatible<br />

• Built-in GPS technology from Sirf<br />

• Support at partner-level from experienced<br />

specialists<br />

• Pre-approval testing services streamline<br />

customer’s Type Approval process<br />

• Co-op marketing through <strong>Telit</strong> Magazine and<br />

joint Media Work<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

49


Join <strong>Telit</strong> wireless solutions!<br />

Author: <strong>Telit</strong> wireless solutions February 2007<br />

50

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