Telit General Presentation - M2M Platforms
Telit General Presentation - M2M Platforms
Telit General Presentation - M2M Platforms
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Global <strong>Presentation</strong><br />
<strong>Telit</strong> @ <strong>M2M</strong> <strong>Platforms</strong> Seminar<br />
www.m2m-platforms.com<br />
e-mail: sales@m2m-platforms.com
Who is <strong>Telit</strong>?<br />
• <strong>Telit</strong> Communications PLC is a multinational technology company<br />
specializing in cellular communication products, based in London, UK<br />
• <strong>Telit</strong> Wireless Solutions Srl is a fully owned subsidiary of <strong>Telit</strong><br />
Communications PLC located in Italy<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
2
Who is <strong>Telit</strong>?<br />
• <strong>Telit</strong> Communications PLC is comprised of two business units:<br />
Wireless Products and Wireless Solutions<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
3
History<br />
• The Company´s origins date back to<br />
1986 as an engineering<br />
organization selling research and<br />
development services to the<br />
Telecom industry<br />
• In 1997 under the “<strong>Telit</strong>al” and<br />
“<strong>Telit</strong>al automotive” brands,<br />
it began manufacturing and<br />
marketing cellular handsets and<br />
automotive communication<br />
systems<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
• In 2000 the Company started<br />
selling under the well recognized<br />
<strong>Telit</strong> brand<br />
• <strong>Telit</strong> Communications S.p.A.<br />
was established in 2002 by<br />
acquisition of <strong>Telit</strong>´s technology<br />
and brand<br />
• Two business units were created,<br />
Wireless Solutions and Wireless<br />
Products<br />
4
History<br />
• <strong>Telit</strong> Wirelss Solutions Srl is part of the <strong>Telit</strong> Communications<br />
PLC Group which successfully started trading on the London<br />
stock exchange (AIM: TCM) on April 4th, 2005.<br />
• 33 million Euro were raised through the IPO which are<br />
primarily invested in further development of the m2m product<br />
portfolio and establishment of the global sales and marketing<br />
organization.<br />
• Today, <strong>Telit</strong> Wireless Solutions Srl holds three companies: <strong>Telit</strong><br />
Communications SpA (EMEA activities), <strong>Telit</strong> Wireless Solutions<br />
Co. (APAC activities) and <strong>Telit</strong> Wireless Solutions Inc. (Americas<br />
activities).<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
5
Facts / News<br />
• <strong>Telit</strong> Communications Group:<br />
250 employees worldwide<br />
• <strong>Telit</strong> wireless solutions business unit:<br />
170 employees, regional entities in<br />
Denmark, UK, France, Germany, Italy,<br />
Spain, Israel, USA and Korea<br />
• 06/06 <strong>Telit</strong> acquired 75% of Bellwave<br />
m2m Co. Ltd., Korea, establishing:<br />
<strong>Telit</strong> wireless solutions APAC<br />
• 10/06 <strong>Telit</strong> wireless solutions Americas<br />
was incorporated in Raleigh, USA<br />
• <strong>Telit</strong> was awarded a grant by the<br />
Italian Ministry of Industry totalling<br />
€25.5 Million. A new R&D center was<br />
opened in July 2006 in Cagliari (Italy)<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
6
Vision & Mission<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
VISION<br />
Based on our comprehensive<br />
technology expertise and<br />
excellent understanding of the<br />
m2m market, we are well<br />
positioned to develop,<br />
manufacture and market<br />
leading-edge m2m solutions<br />
MISSION<br />
<strong>Telit</strong> Wireless<br />
Solutions will be the<br />
global leading<br />
solutions vendor in<br />
the most relevant<br />
vertical m2m<br />
segments<br />
7
Core Values<br />
Business scalable - product families that enable integrators to easily move<br />
between products without having to redevelop their application in order to<br />
address issues such as an increase in mass volume production<br />
Ease of integration - product and service offerings that are designed to<br />
accelerate the integrator’s time-to-market and improve the overall development<br />
experience<br />
Investment protection - products that are designed to bring technology<br />
enhancements to the integrators such as higher data rates and new wireless<br />
standards while maintaining backward compatibility in form factor and logical<br />
interfaces<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
8
Management structure<br />
<strong>Telit</strong> Communications PLC/S.p.A.<br />
Avigdor Kelner<br />
Chairman of<br />
<strong>Telit</strong> Communications PLC<br />
A partner in Shrem, Fudim, Kelner Co.,<br />
Avigdor Kelner is Chairman and CEO of<br />
Polar Investments Ltd.<br />
Oozi Cats<br />
Chief Executive Officer of <strong>Telit</strong><br />
Communications PLC<br />
Oozi Cats has 18 years experience<br />
creating and leading business ventures and<br />
co-founded the <strong>Telit</strong> Group in 2000<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Chicco Testa<br />
Director of <strong>Telit</strong><br />
Communications S.p.A.<br />
former Chairman of the Board of<br />
ENEL S.p.A., founder and board<br />
member for WIND S.p.A.<br />
9
Management structure<br />
<strong>Telit</strong> wireless solutions<br />
Dominikus Hierl<br />
President<br />
(former VP Business Development,<br />
Siemens Wireless Modules)<br />
Tony Spizzichino VP Product<br />
Management<br />
(former Sales Director <strong>Telit</strong> wireless<br />
solutions)<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Felix Marchal<br />
VP Global Sales<br />
(former Sales Director indirect Sales EMEA,<br />
Wavecom)<br />
Alexander Bufalino<br />
VP Global Marketing<br />
(former Sales Director Europe Siemens<br />
Wireless Modules)<br />
Roger Dewey, President <strong>Telit</strong><br />
wireless solutions, USA<br />
(former VP Business & Product Strategy<br />
SonyEricsson m2m)<br />
SG Kang, President <strong>Telit</strong> wireless<br />
solutions APAC<br />
(former Head of Sales & Marketing,<br />
Motorola Korea )<br />
10
Global organisation structure<br />
Sales<br />
Technical<br />
Sales<br />
Technical Customer<br />
Support Center<br />
Customer<br />
Support<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Wireless Solutions<br />
Management<br />
After Sales<br />
Marketing Product Research &<br />
Management Development<br />
m2m<br />
Automotive<br />
Commercial<br />
& Industrial<br />
Operations<br />
11
Certification / Quality<br />
• <strong>Telit</strong> Quality System is modelled after the<br />
ISO 9001:2000 Quality Standards and<br />
harmonized at Global Corporate level<br />
• Since 2005 <strong>Telit</strong> has implemented programs<br />
to reduce the use of hazardous substances<br />
and emissions complying with the European<br />
Directives for ROHS and WEEE<br />
• <strong>Telit</strong> is implementing enhancements to its<br />
Quality Management System to achieve<br />
ISO/TS 16949 automotive standards<br />
• <strong>Telit</strong>´s manufacturing processes are directly<br />
controlled by the Company, managed by<br />
contract manufacturers (e.g. Celestica)<br />
meeting ISO-9001:2000 and ISO-14000<br />
standards<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
12
What is m2m?<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
…automated communication between remote machines<br />
and central management systems…<br />
13
m2m vertical segments<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Telemedicine<br />
Emergency Services<br />
Public Transport<br />
Mobile Computing<br />
Industrial Processes<br />
Vending<br />
Information & Display<br />
POS<br />
Digital Broadcasting<br />
AMR<br />
Security / Surveillance<br />
Fleet & Freight<br />
Auto Telematics<br />
14
m2m value chain<br />
• In the m2m market, partnerships with<br />
leading players are essential to meet the<br />
future requirements of end-to-end solutions<br />
• <strong>Telit</strong> is targeting cooperations with leading<br />
System Integrators in order to supply<br />
wireless solutions that integrate 100%<br />
with the IT landscape of the end customer<br />
(e.g. IBM’s MQTT standard)<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
• <strong>Telit</strong> Wireless Solutions is<br />
positioned to leverage its<br />
strong relationships with<br />
leading mobile network<br />
operators developed by the<br />
existing Wireless Products<br />
business<br />
15
Competencies overview<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
16
USP‘s<br />
• Company-owned protocol stack:<br />
developed by and under total control of the company’s R&D team<br />
• Wide product spectrum:<br />
GSM/GPRS/(UMTS-HSDPA 2007)/CDMA<br />
• Form Factors:<br />
low (GT&GM) - to mid (GC) - to - high (GE) - volume solutions<br />
• Family Concept:<br />
all modules within a family offer:<br />
same size/same shape/same connectors/same software-interface<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
17
USP‘s<br />
• <strong>Telit</strong> offers cost-effective solutions meeting market expectations:<br />
BGA<br />
GSM/GPRS/GPS integrated in one module<br />
FOTA (Firmware over the Air update)<br />
Python EASY SCRIPT ®<br />
• Latest technology from:<br />
Infineon Technologies<br />
Sirf Technology<br />
• Fully equipped test laboratory for:<br />
CE,UL,R&TTE,FCC,GCF,PTCRB pre-measurements<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
18
<strong>Telit</strong> Technical Support Center<br />
A. Customer Support Team<br />
The Customer Support Team offers technical assistance to<br />
customers and distributors, by e-mail and phone:<br />
• Integration support (hardware and software)<br />
• Handling of firmware issues<br />
• Requests for the implementation of customer specific<br />
features and new AT commands<br />
• Managing direct R&D support to key customers / distributors<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
19
TTSC<br />
B. Technical Sales<br />
The Technical Sales team offers a variety of services to<br />
customers, distributors and <strong>Telit</strong> sales people such as:<br />
• Interface between Key Customers / distributors and<br />
Customer Support / R&D<br />
• Consulting to Key Customers to shorten module integration<br />
time<br />
• Technical trainings for distributors<br />
• Technical presentations and demos to promote specific<br />
features or functionalities<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
20
<strong>Telit</strong>‘s m2m modules<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
21
GM862-QUAD<br />
GM862-QUAD-PY<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Industrial applications<br />
• Low to medium volume<br />
Main characteristics:<br />
• Consistent form-factor since the<br />
market introduction in 2001<br />
• Simplest to integrate product in the<br />
market<br />
• SIM card reader on board<br />
• Industrial MMCX antenna<br />
connector<br />
• Self-contained product - no<br />
R&TTE and GCF delta approval<br />
required<br />
• Python version available 3 MB<br />
FLASH / 1.5 MB RAM for<br />
applications specific Python code<br />
22
GM862-GPS<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Low volume tracking applications<br />
Main characteristics:<br />
• Core engine GM862-PY<br />
• MMCX connectors for GSM<br />
and GPS antenna connection<br />
• Indoor tracking capability<br />
• EASY SCRIPT ® Python<br />
interpreter<br />
• Footprint compatible to<br />
GM862-Family<br />
23
GE863-QUAD<br />
GE863-PY<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Industrial & consumer<br />
m2m applications<br />
• Medium to high volume<br />
Main characteristics:<br />
• Small dimensions<br />
(41x31x3.6mm)<br />
• BGA type component<br />
• RoHS SMT soldering technology<br />
• No connectors, reduced solution<br />
cost<br />
• Fully type approved according to<br />
R&TTE and GCF<br />
• CE, UL, FCC, PTCRB, IC<br />
24
GE863-GPS<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Medium to high volume tracking<br />
applications<br />
• Navigation systems<br />
Main characteristics:<br />
• Core-Engine GE863-PY<br />
• Form-factor open for future<br />
technology extensions<br />
• Supply voltage range:<br />
3.4 / 4.2 V DC<br />
• Indoor tracking capability<br />
• Python EASY SCRIPT®<br />
interpreter<br />
• Dimensions:<br />
41.4 x 31.4 x 3.6 mm,<br />
• GE863-family pin-to-pin<br />
compatible<br />
• Weight: 11 grams<br />
25
GE864-QUAD<br />
GE864-PY<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Industrial & consumer<br />
applications<br />
• Low to high volume<br />
• Mobile and portable<br />
applications<br />
Main characteristics:<br />
• Small dimensions<br />
(30 x 30 x 2.8 mm)<br />
• BGA type component<br />
• RoHS SMT soldering technology<br />
• No connectors, reduced BoM<br />
• Full ETSI type approval in<br />
reference design<br />
• CE, GCF, FCC, PTCRB, IC<br />
26
GC864-QUAD<br />
GC864-PY<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Industrial & consumer<br />
applications<br />
• Low to medium volume<br />
Main characteristics:<br />
• Small dimensions<br />
(30 x 37 x 3 mm)<br />
• 80 pin interface connector<br />
• GSC antenna connector, solder<br />
pads to directly connect the<br />
antenna cable to PCB<br />
• Direct Solder Mounting Pads for<br />
SIM-card reader<br />
• CE, UL, GCF, FCC, PTCRB, IC<br />
27
GT863-PY<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Industrial applications<br />
• Low volume application based on<br />
cable integration<br />
Main characteristics:<br />
• Quad Band<br />
• Serial Port Multiplexer<br />
• Python Script Interpreter<br />
• GPRS class 10<br />
• Fully type approved conforming<br />
with R&TTE directive<br />
28
Evaluation Kit<br />
EVK2 for <strong>Telit</strong> GSM/GPRS-Modules<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• All <strong>Telit</strong> modules<br />
• Different interface boards<br />
GE863, GE864, GC864,<br />
camera application<br />
• Full featured evaluation kit<br />
• Programming/updating<br />
Interfaces for:<br />
• 2 x DB9 RS-232 connector<br />
• USB 1.1 port<br />
• 5 - 40 V DC automotive setup<br />
• 3.8V DC laboratory supply<br />
• Portable: setup to run from rechargeable<br />
Lithium Ion battery<br />
• External SIM card reader<br />
• Full I/O management,<br />
oscilloscope ports, analog voice<br />
ports for handsfree and headset<br />
The Kit includes:<br />
• Power supply cable<br />
• USB port cable<br />
• Antenna and cables for<br />
immediate connection to a PC<br />
29
CC864-DUAL/CDMA<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
Designed for:<br />
• Industrial & consumer<br />
applications<br />
• Low to medium volume<br />
Main characteristics:<br />
• Dual Band CDMA-1XRTT<br />
• Small dimensions<br />
(30 x 36,2 x 4,7 mm)<br />
• GSC antenna connector, solder pads<br />
to directly connect the antenna cable<br />
to PCB<br />
• Direct Solder Mounting Pads for SIMcard<br />
reader<br />
• Extended temperature range<br />
30
Why BGA?<br />
No IF/RF connectors:<br />
reduction of total<br />
solution cost up to 5<br />
Euro<br />
Compatible with the<br />
standard reflow<br />
process<br />
Available in special packaging<br />
to enable automatic processing<br />
in SMT production lines<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
High interconnection density<br />
translates into<br />
reduction in application size<br />
Optimization of production<br />
process with the use of all SMT<br />
components: More reliable and<br />
stable production process<br />
Eliminates manual<br />
handling from the<br />
assembly process<br />
Improved heat dissipation<br />
and excellent long term<br />
connection between<br />
Application and Module<br />
31
BGA process<br />
Solder Analysis using X-Ray Inspection<br />
• Verification of soldering process for pilot-production and pre-series<br />
• Check for correct positioning of the module and reflow parameters<br />
• <strong>Telit</strong> uses this technology to ensure process capability and product<br />
quality<br />
lead-free<br />
lead-free<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
leaded<br />
Solder joints before<br />
environmental tests – ok<br />
temp/bump/shock/vibration<br />
Solder joints after<br />
environmental tests – ok<br />
temp/bump/shock/vibration<br />
32
Additional functionality<br />
at no extra cost<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
• EASY SCAN ®<br />
• Jamming Detect & Report ®<br />
• EASY GPRS ® & FTP<br />
• Python EASY SCRIPT ®<br />
part of the standard firmware on all<br />
<strong>Telit</strong> modules<br />
33
Features<br />
EASY SCAN ®<br />
GSM network scan without SIM card inserted<br />
Jamming Detect & Report ®<br />
Jamming Detection of the GSM network with subsequent Reporting<br />
via GPIO/serial connection and/or network<br />
EASY GPRS ® & FTP<br />
Enhanced Integrated TCP/IP stack<br />
• TCP/UDP stack<br />
• FTP client<br />
• Built-in firewall<br />
• Set up via AT commands<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
34
EASY SCRIPT ®<br />
EASY SCRIPT ®<br />
An open source script<br />
interpreter that enables m2m<br />
applications development<br />
with no additional<br />
investments in hardware,<br />
licence fees or dependence<br />
on third-party technology<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
35
Roadmap 2007<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
36
Unique, scalable platform<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
IP value proposition<br />
<strong>Telit</strong>´s m2m products are<br />
based on company owned<br />
core stack technology<br />
• Full control and ownership<br />
of all SW layers<br />
• Full customization capability:<br />
– MMI level upon customer<br />
request<br />
– Applications integration<br />
– L 1/2/3 for network adaptation<br />
• Fast hardware & software<br />
adaptation<br />
37
Sales<br />
• Our experienced sales force add value to customer<br />
efforts in winning major international projects<br />
• Our regional offices in Copenhagen, London,<br />
Paris, Munich, Milan, Rome, Madrid, Tel Aviv,<br />
Raleigh (USA), Seoul (South Korea) weave a global<br />
resource web providing for world-class regional<br />
customer support<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
• Our global distributor network comprised<br />
of specialists in cellular technologies<br />
enhance the customer experience in<br />
over 50 countries, worldwide<br />
38
Global sales structure<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
39
Partnerships<br />
<strong>Telit</strong> is a member of the EU-funded<br />
Emily project (which examines the<br />
future hybridization of cellular and<br />
satellite location technology)<br />
<strong>Telit</strong> provides the system’s cellular<br />
communication functionality and cellularbased<br />
location technology<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
<strong>Telit</strong> supports the eSafety<br />
initiative of the European<br />
Commission backed by a<br />
signed memorandum of<br />
understanding (MOU)<br />
Strategic partners<br />
40
Applications:<br />
PEDAGOG/IRIS<br />
• Segment: Security<br />
• Country: UK<br />
• Product: GE 863-QUAD<br />
• Market presence: Global<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
IRIS<br />
Product:<br />
GE863-QUAD<br />
SECURITY SYSTEMS<br />
41
Applications:<br />
Medical Intelligence<br />
• Segment: Healthcare<br />
• Country: Canada<br />
• Product: GE 863-QUAD<br />
• Market presence: Global<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
Columba<br />
Product:<br />
GE863-QUAD<br />
GE864-QUAD<br />
HEALTHCARE<br />
42
Applications:<br />
TEMIX<br />
• Segment: Automated Meter<br />
Management (AMM)<br />
• Country: Italy<br />
• Product: GM862-QUAD<br />
• Market presence: Global<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
LegoGAS<br />
Product:<br />
GM862-QUAD<br />
AUTOMATIC METER READING<br />
43
Applications:<br />
Capstone<br />
• Segment: Telemetry/Telecontrol<br />
• Country: USA<br />
• Product: GE864-QUAD<br />
• Market presence:<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
MMU-001 Mobile<br />
Monitoring Unit<br />
Product:<br />
GE864-QUAD<br />
TELEMETRY/TELECONTROL<br />
44
Applications:<br />
Jecko<br />
• Segment: Tracking/Logistics<br />
• Country: Italy<br />
• Product: GE863-QUAD<br />
• Market presence:<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
HS3<br />
Product:<br />
GE863-QUAD<br />
TRACKING/LOGISTICS<br />
45
Applications:<br />
3Soft<br />
• Segment: Telematics<br />
• Country: Korea<br />
• Product: BCM860-S<br />
• Market presence:<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
Ubi-Khan ST100<br />
Product:<br />
BCM860-S<br />
CDMA<br />
TELEMATICS<br />
46
Applications:<br />
Falcom<br />
• Segment: Personal Tracking<br />
• Country: Germany<br />
• Product: GE864<br />
• Market presence:<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
Falcom Mambo II<br />
Product:<br />
GE864-QUAD<br />
PERSONAL TRACKING<br />
47
Applications:<br />
Telic<br />
• Segment:Telemetry<br />
• Country: Germany<br />
• Product: GC864-PY<br />
• Market presence:<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
System:<br />
STD32 Telemtry<br />
Device<br />
Product:<br />
GC864-PY<br />
TELEMETRY<br />
48
Why <strong>Telit</strong>?<br />
• Own GSM protocol stack = flexible = fast<br />
• BGA = unique cost saving concept!<br />
• Different form factors, software 100%<br />
compatible<br />
• Built-in GPS technology from Sirf<br />
• Support at partner-level from experienced<br />
specialists<br />
• Pre-approval testing services streamline<br />
customer’s Type Approval process<br />
• Co-op marketing through <strong>Telit</strong> Magazine and<br />
joint Media Work<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
49
Join <strong>Telit</strong> wireless solutions!<br />
Author: <strong>Telit</strong> wireless solutions February 2007<br />
50