AMER0838_CR Report 2010_8_23 - American Water
AMER0838_CR Report 2010_8_23 - American Water
AMER0838_CR Report 2010_8_23 - American Water
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perspective on: governance new water realities and ethics<br />
Our business<br />
depends today and for on the trust. future.<br />
Meeting water challenges<br />
More than<br />
$1 TRILLION<br />
is needed for America’s<br />
water infrastructure<br />
We actively work with our consumers and our<br />
communities through educational events, free<br />
home water audits, tours and open houses<br />
to help raise awareness of water issues and<br />
promote smart and efficient water use.<br />
Preparing for Future Demands<br />
Clean water is one of our most precious natural resources—essential for human life, and critical to the well<br />
being of both our economy and our natural environment. Despite the fact that access to clean water is<br />
often taken for granted in the developed nations, it is poised to be one of our great global challenges for the<br />
21 st century.<br />
According to the EPA, water scarcity, which is already a concern in some regions in the U.S., will increase in the<br />
future due to population growth, economic development, industrial and agricultural production, the intrusion<br />
of saltwater into our drinking water aquifers, and many other factors. Our ability to meet the existing and<br />
future water demands of our customers depends on an adequate supply of water—and we employ a variety of<br />
measures described throughout this report to ensure we can meet long-term needs. Our case studies provide<br />
examples of solutions we have put in place in areas of operations that are at risk of water scarcity.<br />
Due to future trends impacting water supply, the water industry must focus on long-term solutions involving all<br />
of our stakeholders in order to manage our water resources efficiently. We foresee the following interrelated<br />
challenges for the water industry: changing patterns of supply and demand in some areas, infrastructure needs<br />
and climate variability. The following sections briefly discuss these three challenges. To learn more about how<br />
<strong>American</strong> <strong>Water</strong> is actively addressing these and other challenges, see the “Our Priority—Your <strong>Water</strong>” section.<br />
Corporate responsibility report <strong>2010</strong> 17