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AMER0838_CR Report 2010_8_23 - American Water

AMER0838_CR Report 2010_8_23 - American Water

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perspective on: governance new water realities and ethics<br />

Our business<br />

depends today and for on the trust. future.<br />

Meeting water challenges<br />

More than<br />

$1 TRILLION<br />

is needed for America’s<br />

water infrastructure<br />

We actively work with our consumers and our<br />

communities through educational events, free<br />

home water audits, tours and open houses<br />

to help raise awareness of water issues and<br />

promote smart and efficient water use.<br />

Preparing for Future Demands<br />

Clean water is one of our most precious natural resources—essential for human life, and critical to the well<br />

being of both our economy and our natural environment. Despite the fact that access to clean water is<br />

often taken for granted in the developed nations, it is poised to be one of our great global challenges for the<br />

21 st century.<br />

According to the EPA, water scarcity, which is already a concern in some regions in the U.S., will increase in the<br />

future due to population growth, economic development, industrial and agricultural production, the intrusion<br />

of saltwater into our drinking water aquifers, and many other factors. Our ability to meet the existing and<br />

future water demands of our customers depends on an adequate supply of water—and we employ a variety of<br />

measures described throughout this report to ensure we can meet long-term needs. Our case studies provide<br />

examples of solutions we have put in place in areas of operations that are at risk of water scarcity.<br />

Due to future trends impacting water supply, the water industry must focus on long-term solutions involving all<br />

of our stakeholders in order to manage our water resources efficiently. We foresee the following interrelated<br />

challenges for the water industry: changing patterns of supply and demand in some areas, infrastructure needs<br />

and climate variability. The following sections briefly discuss these three challenges. To learn more about how<br />

<strong>American</strong> <strong>Water</strong> is actively addressing these and other challenges, see the “Our Priority—Your <strong>Water</strong>” section.<br />

Corporate responsibility report <strong>2010</strong> 17

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