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Social Media, Social Life: - VJR Consulting - Vicky Rideout

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Toplines<br />

<strong>Social</strong> <strong>Media</strong>, <strong>Social</strong> <strong>Life</strong>:<br />

How Teens View Their Digital Lives<br />

Conducted online by Knowledge Networks: A Gfk Company, February 22 – March 11, 2012<br />

N = 1,030<br />

Note: Percentages may not total 100% due to rounding, refused/don’t know responses, or because multiple responses were<br />

allowed. An asterisk (*) indicates a value of less than 0.5%.<br />

1. Do you have any of the following items in your home<br />

a. A video game player such as a Wii, PlayStation, or XBox 86%<br />

b. A handheld game player such as a Gameboy, PSP, or DS 68%<br />

c. A laptop or desktop computer, other than the one that<br />

was provided for your family to complete these surveys 96%<br />

2. Which type of Internet access do you have at home<br />

a. Dial up 4%<br />

b. High-speed, such as cable, DSL, or wireless 83%<br />

c. I’m not sure 12%<br />

3. Do you personally have your own:<br />

a. Cell phone 82%<br />

b. iPod or other MP3 player 67%<br />

c. iPod Touch or similar device 43%<br />

d. iPad or similar tablet-type device 14%<br />

3a. Does anyone else who lives in your home have:<br />

a. A cell phone 98%<br />

b. An iPod or other MP3 player 70%<br />

c. An iPod Touch or similar device 43%<br />

d. An iPad or similar tablet-type device 27%<br />

© 2012 COMMON SENSE MEDIA<br />

SOCIAL MEDIA, SOCIAL LIFE: HOW TEENS VIEW THEIR DIGITAL LIVES 29

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