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2004 - Specialized

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With Alberto Contador’s recent win at the Giro d’Italia, we proudly add another monument to our list of incredible<br />

accomplishments in the pro peloton. But it’s easy to forget that when we first jumped into the professional road<br />

game, over 10 years ago, we were seen as an American mountain bike brand that had no place trying to shake<br />

things up.<br />

Soon after <strong>Specialized</strong> started racing in Europe, I was out on one of my long “thinking rides.” It was this ride<br />

where I first came up with the Tarmac name and concept. We built several prototypes, which culminated in Italian<br />

racing legend Mario Cipollini racing the original S-Works Tarmac E5 in the 2003 Giro d’Italia, Tour de Georgia,<br />

and Vuelta a España. Game on!<br />

In 2005, the first full-carbon Tarmac was born and raced by Team Gerolsteiner to victory in Stage 14 of the Tour<br />

de France and the San Francisco Grand Prix. I worked on that bike, and I’ve worked on every Tarmac since: the<br />

Tarmac SL, SL2, SL3, and now the all-new Tarmac SL4–our lightest and stiffest Tarmac ever. During these<br />

years, I’ve watched, sometimes from the team car, as the Tarmac has collected an astonishing number of wins,<br />

including four-straight Tours of Flanders, a World Championship, a dominant 1-2 finish at last year’s Tour de<br />

France… and now the Giro d’Italia. I’ve personally worked with riders, ridden with them, and incorporated their<br />

feedback into each new iteration of the Tarmac.<br />

Our new Tarmac SL4 is truly remarkable in its stiffness-to-weight ratio—a critical factor in racing performance—<br />

with a 19% improvement over last year’s industry-leading frame. With features like the King Cobra tapered head<br />

tube, one-piece BB/chainstay, and internal cable routing, we’ve distilled this machine down to the purest expression<br />

of racing performance.<br />

The new Tarmac SL4 is the pinnacle of our road racing program. Alongside the Roubaix, Shiv, and Venge, we<br />

offer the most dominant and complete race collection in the industry. While we know we’re still not always welcomed<br />

by traditionalists, we stopped listening to them a long time ago. In fact, I don’t think we ever did. We’re<br />

only interested in listening to the riders, so we can keep making the best and fastest bikes.<br />

Sincerely,<br />

Chris D’Aluisio


<strong>2004</strong>


2005


2005 TOUR DE FRANCE


2006 TARMAC SL


2007


2007 TOUR OF QATAR


2007 TOUR OF QATAR


2007 TOUR DE FRANCE


2007 TOUR DE FRANCE


2007 WORLD CHAMPIONSHIPS


2008


2008 TOUR OF QATAR


2008 PARIS-NICE


2008 PARIS-NICE


2008 TIRRENO ADRIATICO


2008 TOUR OF FLANDERS


2009


2009 TOUR DOWN UNDER


2009 TOUR DOWN UNDER


2009 TOUR OF QATAR


2009 TOUR OF CALIFORNIA


2009 TOUR OF FLANDERS


2009 LIEGE-BASTOGNE-LIEGE


2009 GIRO D’ITALIA


2009 TOUR DE FRANCE


2009 TOUR DE FRANCE


2010


2010 TOUR OF OMAN


2010 E3 PRIUS VLAANDEREN


2010 TIRRENO ADRIATICO


2010 PARIS-NICE


2010 TOUR OF FLANDERS


2010 GIRO D’ITALIA


2010 GIRO D’ITALIA


2010 GIRO D’ITALIA


2010 TOUR DE FRANCE


2010 TOUR DE FRANCE


2011


2011 TOUR OF QATAR


2011 PARIS-NICE


2011 GIRO D’ITALIA


2011 GIRO D’ITALIA


TO BE CONTINUED...

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