20.01.2015 Views

PORTFOLIO JOB DESCRIPTIONS

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Within this role, you will be tasked to prepare and distribute articles and<br />

press releases that form AIESEC in Sydney’s B2B marketing strategies.<br />

Liaising with media outlets, monitoring and evaluating industry-based trends<br />

to devise the right mode of thought leadership and advising the Marketing<br />

and Communications portfolio of public relations opportunities will<br />

prominently feature in this role. An ability to coherently communicate ideas<br />

with an eye for detail and creative flair will importantly assist a candidate in<br />

this position. This role will teach a candidate communications management<br />

and the interrelationship between market research and public relations.<br />

PUBLIC RELATIONS AND COMMUNICATIONS OFFICER (ICX)<br />

Within this role, you will be enabled with opportunities to apply design<br />

objects as a communicative tool of AIESEC in Sydney within student<br />

markets. You will be curating and coordinating AIEEC in Sydney’s overall<br />

B2S branding that forms a crucial part of the Marketing portfolio’s overall<br />

strategy in its support of the Outgoing Exchange portfolio. Branding<br />

principles and directives will be informed and guided by market research<br />

conducted within the Branding Coordinator position and collaboratively<br />

across the Marketing Strategy Operations (OGX) team. Concomitant to this<br />

function of the role is the management and optimisation of AIESEC in<br />

Sydney’s digital channels of B2S engagement. Overall, this role will equip a<br />

candidate with design curating principles, and understanding of the nexus<br />

between market research and branding and the role of digital channels<br />

management in the marketing portfolio of a social enterprise.<br />

B2S (BUSINESS TO STUDENT) BRANDING COORDINATOR<br />

EVENTS MANAGER (OGX)<br />

Within this role you will be tasked with conducting on-campus events that<br />

will attract and retain target audiences. You must be able to coordinate the<br />

logistics and technical aspects of an event to ensure it has a smooth delivery<br />

to our audiences and generate ideas for on-campus events to deliver the<br />

AIESEC brand. From this role you will be an able manager of events’<br />

logistics, delivery, design and the application of marketing tools and<br />

methodologies in the use of events as strategic campaign assets.

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