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Volume Ten<br />

Number Ten<br />

October 2008<br />

Published Monthly<br />

Meet<br />

<strong>Cathy</strong> <strong>Garrey</strong>,<br />

Compliance and Quality<br />

Assurance Manager,<br />

McHenry County Mental<br />

<strong>Health</strong> Board<br />

page 14<br />

<strong>Connect</strong> <strong>with</strong> <strong>your</strong><br />

Peers—Use HCCA’s<br />

Compliance & Ethics<br />

Social Network<br />

Fi n d o u t h o w o n p a g e 9<br />

<strong>Earn</strong> <strong>CEU</strong> <strong>credit</strong><br />

see i n s e rt<br />

Exploring the question:<br />

Does this really m a k e<br />

a compliance program<br />

“effective”<br />

page 27<br />

Feature Focus:<br />

Coordinating<br />

external requests for<br />

information in the<br />

Compliance Office<br />

page 38


What’s Your Ethical Climate<br />

Organizational climates change as<br />

organizations grow and evolve. So, how can<br />

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consistent <strong>with</strong> core values Look to Global<br />

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• Ethics and compliance risk<br />

assessment<br />

• Code of conduct<br />

• Communication campaigns<br />

• Online, computer-based, and<br />

instructor-led training<br />

• Hotlines/Helplines<br />

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• Investigations<br />

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Contact the ethics and compliance leader<br />

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Making the world a better workplace TM<br />

13950 Ballantyne Corporate Place • Charlotte, NC, USA 28277<br />

866-434-7009 • contactus@globalcompliance.com<br />

www.globalcompliance.com<br />

© 2008 Global Compliance. All Rights Reserved.


INSIDE<br />

Publisher:<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association, 888-580-8373<br />

Executive Editor:<br />

Roy Snell, CEO, roy.snell@hcca-info.org<br />

Contributing Editor:<br />

Gabriel Imperato, JD, CHC, 888-580-8373<br />

Manager, Articles and Advertisments:<br />

Margaret R. Dragon, 781-593-4924, margaret.dragon@hcca-info.org<br />

Communications Editor:<br />

Patricia Mees, CHC, CCEP, 888-580-8373, patricia.mees@hcca-info.org<br />

Layout:<br />

Gary DeVaan, 888-580-8373, gary.devaan@hcca-info.org<br />

HCCA Officers:<br />

Rory Jaffe, MD, MBA, CHC<br />

HCCA President<br />

Julene Brown, RN, BSN, CHC, CPC<br />

HCCA 1st Vice President<br />

Billing Compliance Manager<br />

Merit<strong>Care</strong> <strong>Health</strong> System<br />

Jennifer O’Brien, JD, CHC<br />

HCCA 2nd Vice President<br />

Shareholder<br />

Halleland Lewis Nilan & Johnson PA<br />

Urton Anderson, PhD, CCEP<br />

HCCA Treasurer<br />

Chair, Department of Accounting and<br />

Clark W. Thompson Jr. Professor in<br />

Accounting Education<br />

McCombs School of Business<br />

University of Texas<br />

Gabriel Imperato, Esq, CHC<br />

HCCA Secretary<br />

Managing Partner<br />

Broad and Cassel<br />

Shawn Y. DeGroot, CHC-F, CCEP<br />

Non-Officer Board Member of<br />

Executive Committee<br />

Vice President Of Corporate Responsibility<br />

Regional <strong>Health</strong><br />

Steven Ortquist, JD, CHC-F, CCEP, CHRC<br />

HCCA Immediate Past President<br />

Partner<br />

Meade & Roach<br />

CEO/Executive Director:<br />

Roy Snell, CHC, CCEP<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association<br />

Counsel:<br />

Keith Halleland, Esq.<br />

Halleland Lewis Nilan & Johnson PA<br />

Board of Directors:<br />

Marti Arvin, JD, CHC-f, CPC, CCEP, CHRC<br />

Privacy Officer<br />

University of Louisville<br />

Angelique P. Dorsey, CHRC<br />

Research Compliance Director<br />

MedStar <strong>Health</strong><br />

Dave Heller<br />

Chief Ethics & Compliance Officer<br />

Qwest Communications<br />

Joseph Murphy, JD, CCEP<br />

Co-Founder Integrity Interactive<br />

Co-Editor ethikos<br />

Karen A. Murray, MBA, FACHE, CHC, CHA<br />

Corporate Compliance Officer<br />

Yale New Haven Hospital<br />

F. Lisa Murtha, JD, CHC<br />

Managing Director<br />

Huron Consulting Group<br />

Daniel Roach, Esq.<br />

Vice President Compliance and Audit<br />

Catholic <strong>Health</strong>care West<br />

Frank Sheeder, JD, CCEP<br />

Partner<br />

Jones Day<br />

Debbie Troklus, CHC-F, CCEP, CHRC<br />

Assistant Vice President<br />

for <strong>Health</strong> Affairs/Compliance<br />

University of Louisville<br />

Sheryl Vacca, CHC-F, CCEP, CHRC<br />

Senior Vice President/Chief Compliance<br />

and Audit Officer<br />

University of California<br />

Greg Warner, CHC<br />

Director for Compliance<br />

Mayo Clinic<br />

Compliance Today (CT) (ISSN 1523-8466) is published by the <strong>Health</strong> <strong>Care</strong> Compliance<br />

Association (HCCA), 6500 Barrie Road, Suite 250, Minneapolis, MN 55435. Subscription<br />

rate is $295 a year for nonmembers. Periodicals postage-paid at Minneapolis, MN<br />

55435. Postmaster: Send address changes to Compliance Today, 6500 Barrie Road,<br />

Suite 250, Minneapolis, MN 55435. Copyright 2008 <strong>Health</strong> <strong>Care</strong> Compliance Association.<br />

All rights reserved. Printed in the USA. Except where specifically encouraged, no part of this<br />

publication may be reproduced, in any form or by any means <strong>with</strong>out prior written consent<br />

of the HCCA. For subscription information and advertising rates, call Margaret Dragon<br />

at 781-593-4924. Send press releases to M. Dragon, PO Box 197, Nahant, MA 01908.<br />

Opinions expressed are not those of this publication or the HCCA. Mention of products and<br />

services does not constitute endorsement. Neither the HCCA nor CT is engaged in rendering<br />

legal or other professional services. If such assistance is needed, readers should consult<br />

professional counsel or other professional advisors for specific legal or ethical questions.<br />

4 Cultural competency standards: Using the GAO Yellow Book<br />

elements — By Maria B.J. Chun<br />

9 Introducing Compliance & Ethics Social Networking<br />

— By Shawn Leonard<br />

10 What CMS gives, the courts take way: Patients in ambulances<br />

and EMTALA — By Jeffrey Fitzgerald<br />

14 Meet <strong>Cathy</strong> <strong>Garrey</strong>, Compliance and Quality Assurance Manager,<br />

McHenry County Mental <strong>Health</strong> Board<br />

— an interview by Gabriel L. Imperato<br />

19 Letter from the CEO — By Roy Snell<br />

21 Organizational compliance culture: What message is <strong>your</strong> board<br />

and senior management sending — By Jeff Sinaiko<br />

23 Medicare’s medical necessity criteria: A mystery in the making<br />

— By Lester J. Perling<br />

27 Exploring the question: Does this really make a compliance<br />

program “effective” — By Catherine Boerner<br />

30 Newly Certified CHCs<br />

31 Certification – The recognized mark of a professional<br />

— By Margaret Dragon<br />

32 <strong>CEU</strong>: The 1-2-3s of claims sampling to resolve overpayment<br />

errors — By B. Bo Martin<br />

36 Improving competitiveness and compliance through agent/broker<br />

online training — By Susan Mollet and Martha Braunstein<br />

38 Feature focus: Coordinating external requests for information in<br />

the Compliance Office — By Cornelia M. Dorfschmid<br />

43 The what, why, and how of Medicare Coverage Analysis – Part 1<br />

— By Ofer Amit<br />

46 <strong>CEU</strong>: Quality of care and compliance: Existing challenges<br />

and first steps for hospitals — By Cheryl L. Wagonhurst and<br />

Nathaniel M. Lacktman<br />

48 Conference Calendar 2009<br />

53 SEC Disclosure: Managing information at FDA-regulated<br />

companies — By Elizabeth P. Gray and Jessica Matelis<br />

54 Go Local – Upcoming Regional Conferences<br />

59 <strong>CEU</strong>: Complying <strong>with</strong> the HIPAA Privacy Rule: What you need to<br />

know — By Rebecca C. Fayed<br />

72 New principles can help advance independent corporate<br />

monitoring — By Vincent L. DiCianni.<br />

78 Newly Certified CHRC<br />

82 Compliance Today Editorial Board<br />

83 Ask Leadership<br />

84 Corruption enforcement actions target foreign doctors and hospital<br />

employees — By Robert Christopher Cook and Louis P. Gabel<br />

86 Category B device trials: Looking forward and backward<br />

— By Sumathy Sundarababu<br />

90 New HCCA Members<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

3<br />

October 2008


Affinity Group<br />

Meetings<br />

Hold <strong>your</strong> own<br />

meeting in conjunction<br />

<strong>with</strong> HCCA’s 2009<br />

Compliance Institute!<br />

Planning on attending the<br />

Compliance Institute Need to<br />

hold a meeting of <strong>your</strong> own<br />

Affinity group meetings are now<br />

available in conjunction <strong>with</strong> the<br />

Compliance Institute.<br />

Not only do you get the benefit<br />

of holding <strong>your</strong> meeting alongside<br />

the most comprehensive<br />

compliance conference for<br />

compliance professionals, but<br />

you also receive complimentary<br />

meeting room space at the<br />

conference site, <strong>your</strong> choice of<br />

a complimentary continental<br />

breakfast or an a m or pm<br />

break, and registration at the<br />

HCCA Member rate for <strong>your</strong><br />

attendees.<br />

Affinity Group Meetings may<br />

be held on one of the following<br />

days:<br />

Saturday, April 25, 2009<br />

Wednesday, April 29,<br />

2009 (afternoon)<br />

Thursday, April 30, 2009<br />

To apply, please visit<br />

www.compliance-institute.org<br />

(conference tab) and fill out the<br />

Affinity Group Meeting form.<br />

Please return the completed<br />

form to the HCCA office.<br />

Questions Contact Jennifer<br />

Jansen at 952.405.7922 or<br />

email her at<br />

jennifer.jansen@hcca-info.org<br />

Cultural competency<br />

standards: Using the<br />

GAO Yellow Book<br />

elements<br />

Editor’s note: Maria B. J. Chun is the Associate<br />

Chair, Administration and Finance in the<br />

Department of Surgery at John A. Burns School<br />

of Medicine at the University of Hawaii. Dr.<br />

Chun may be reached in Honolulu by telephone<br />

at 808/586-2925 or by e-mail at<br />

mariachu@hawaii.edu.<br />

Due to the growing diversity of the<br />

US population, the need for culturally<br />

competent health care has been<br />

emphasized, and even required, by various<br />

oversight agencies and ac<strong>credit</strong>ing bodies. 1<br />

Although Title VI of the Civil Rights Act was<br />

passed in 1964, confusion over how to translate<br />

the law into actual practice has only been<br />

seriously addressed over the past decade. 2 The<br />

Department of <strong>Health</strong> and Human Services<br />

has taken the lead by putting forth mandates,<br />

guidelines, and recommendations (referred<br />

to collectively as the National Standards for<br />

Culturally and Linguistically Appropriate<br />

Services or CLAS standards) as a means to<br />

formalize what it expects in terms of “cultural<br />

competency” in health care and how it can be<br />

implemented. The Centers for Medicare and<br />

Medicaid Services (CMS) has issued a CLAS<br />

implementation guide and a cultural competency<br />

crosswalk that links the CLAS standards<br />

<strong>with</strong> the standards of the Joint Commission<br />

(formerly JCAHO), the National Committee<br />

for Quality Assurance (NCQA), and URAC<br />

(formerly Utilization Review Ac<strong>credit</strong>ation<br />

Commission). 3,4 Included in these documents<br />

are numerous toolkits and resources providing<br />

further guidance.<br />

By Maria B. J. Chun, PhD<br />

The 14 CLAS standards are organized into<br />

three themes:<br />

n Culturally competent care (standards 1-3)<br />

n Language access services (standards 4-7)<br />

n Organizational supports for cultural competence<br />

(standards 8-14)<br />

The first two themes deal directly <strong>with</strong> the<br />

actual provision of health care, and the<br />

third theme addresses administrative and<br />

infrastructural issues related to providing<br />

culturally competent care. 1,3 The standards<br />

are classified as mandates, guidelines, and<br />

recommendations. 5 Mandates are defined as<br />

current federal requirements that must be<br />

followed by both individuals and entities, as<br />

specified, who receive federal funds. These<br />

mandates are tied to ensuring linguistically<br />

appropriate access to health care for those<br />

<strong>with</strong> limited English proficiency. The Office<br />

of Minority <strong>Health</strong> then deems the remaining<br />

standards as guidelines and recommendations.<br />

Guidelines are activities that should be<br />

adopted. Recommendations are suggestions<br />

that a health care organization may want to<br />

consider implementing. Table 1 (on page 7)<br />

lists the 14 CLAS standards.<br />

Particularly in the case of the four mandated<br />

standards, how can an organization assess<br />

compliance Given that Standard 9 makes<br />

specific reference to auditing as a method<br />

to evaluate CLAS implementation, the U.S.<br />

Government Accountability Office’s (GAO)<br />

Government Auditing Standards (aka Yellow<br />

Book) provides a helpful risk assessment tool<br />

through its “elements of a finding” approach,<br />

October 2008<br />

4<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


which ensures that the understanding of an<br />

issue/area of concern is complete. 6 The elements<br />

of a finding are comprised of Criteria,<br />

Condition, Cause, Effect, and Recommendation<br />

(CCCER).<br />

Definitions<br />

Criteria - defines the what should be and<br />

include laws, regulations, contracts, grant<br />

agreements, standards, measures, expected<br />

performance, and so on.<br />

Condition - describes what is or the current<br />

situation.<br />

Cause - refers to the why or an explanation<br />

for the current situation, which may be due<br />

to such factors as lack of or poorly designed<br />

policies and procedures or incomplete or<br />

incorrect implementation.<br />

Effect - describes what will happen or<br />

the impact and spells out the discrepancy<br />

between the criteria (what should be) versus<br />

the condition (what is).<br />

Recommendation - refers to what will<br />

be done or what action(s) will be taken to<br />

correct the situation.<br />

To provide an example, of how the CCCER<br />

approach may be applied to the CLAS standards,<br />

we present the following hypothetical<br />

situation utilizing Standard 7:<br />

You are the manager of one of seven<br />

outpatient clinics that are part of a large<br />

hospital. The Chief Operating Officer (COO)<br />

of the hospital has tasked all clinic managers<br />

<strong>with</strong> determining whether each of the clinics<br />

are meeting CLAS standards. The COO<br />

has provided you <strong>with</strong> verbal and written<br />

instructions on how to utilize CCCER and<br />

has asked that you start <strong>your</strong> assessment <strong>with</strong><br />

Standard 7.<br />

Criteria (what should be)<br />

Standard 7 (Mandate)<br />

<strong>Health</strong> care organizations must make<br />

available easily understood patient-related<br />

materials and post signage in the languages<br />

of the commonly encountered groups and/or<br />

groups represented in the service area.<br />

Condition (what is)<br />

After reviewing patient data, you determine<br />

that <strong>your</strong> patient population consists of a<br />

large number of recent immigrants from the<br />

Philippines and Korea. But, you notice that<br />

all patient-related materials (e.g., consent<br />

forms, conflict and grievance procedures,<br />

informational/educational brochures) are<br />

available only in English.<br />

Cause (why this happened)<br />

You and <strong>your</strong> staff were unaware that these<br />

materials were mandated by the federal government.<br />

The hospital administration had not<br />

provided any guidance in this area. Because<br />

some of <strong>your</strong> staff are bilingual and have been<br />

able to converse in the native languages of the<br />

patients, there was an assumption that this<br />

was sufficient.<br />

Effect (why this matters)<br />

Not only is the clinic out of compliance <strong>with</strong><br />

a federal mandate, more importantly, it has<br />

not been culturally competent or sensitive<br />

to its patients’ needs. A patient may have<br />

consented to a procedure or a payment<br />

plan <strong>with</strong>out fully understanding what was<br />

actually involved. This puts the clinic under<br />

potential legal and/or fiscal liability.<br />

Recommendation (what will be done)<br />

You immediately report <strong>your</strong> finding to the<br />

hospital COO and recommend that you<br />

and <strong>your</strong> staff be provided <strong>with</strong> cultural<br />

competency training <strong>with</strong> a focus on CLAS<br />

standards. You also request a more detailed<br />

needs assessment to determine exactly what<br />

patient-related materials and signage are<br />

needed, and in what languages, to properly<br />

assist <strong>your</strong> patient population.<br />

The above scenario simplifies the complexities<br />

faced when trying to deal <strong>with</strong> cultural competency<br />

issues. However, utilizing CCCER is<br />

a good starting point and serves as a means to<br />

identify potential risk areas <strong>with</strong>out overwhelming<br />

those tasked <strong>with</strong> ensuring cultural<br />

competency compliance. This should not<br />

replace a comprehensive organizational assessment,<br />

but once again, can serve as a basis for<br />

such an endeavor. Cultural competency will<br />

continue to grow in significance. What the<br />

federal government now deems as guidelines<br />

and suggestions, may soon become mandates.<br />

If you have already, or are planning to, assess<br />

cultural competency in <strong>your</strong> organization,<br />

please contact me (mariachu@hawaii.edu)<br />

and let me know what methods you have<br />

used or are planning to use. n<br />

1 Brannigan, M.C. 2008. <strong>Connect</strong>ing the dots in cultural competency:<br />

Institutional strategies and conceptual caveats. Cambridge Quarterly of<br />

<strong>Health</strong>care Ethics, 17: 173-184.<br />

2 Beamon C, Devisetty V, Forcina Hill JM, et al: A Guide to Incorporating<br />

Cultural Competency into Medical Education and Training.<br />

December 2005, National <strong>Health</strong> Law Program.<br />

3 http://www.qsource.org/uqiosc/CLASGuide.pdf. Accessed 7/1/08.<br />

4 http://www.qsource.org/uqiosc/CLAS_Standards_Crosswalk_v3.pdf.<br />

Accessed 7/1/08.<br />

5 http://www.omhrc.gov/templates/browse.aspx1v1=2&1v1ID=15.<br />

Accessed 7/2/08.<br />

6 United States Government Accountability Office. July 2007. Government<br />

Auditing Standards, July 2007 Revision. Also available online at:<br />

http://www.gao.gov/govaud/ybk01.htm.<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

5<br />

October 2008


The HCCA HIPAA Training Handbook<br />

The <strong>Health</strong> Insurance Portability and Accountability Act (HIPAA) has had<br />

lasting impact on U.S. health care providers since its passage in 1996. This 36-<br />

page handbook is intended for anyone who needs a basic understanding of the<br />

privacy and security regulations established by the HIPAA. Suitable for staff<br />

training courses, it covers:<br />

• Who must comply <strong>with</strong> the HIPAA<br />

• When and by whom is the use or disclosure of protected health<br />

information (PHI) permitted<br />

• What rights does an individual have regarding his or her PHI<br />

• What are the basic safeguards required to protect the security of PHI<br />

• Which security safeguards are required, which are recommended, and<br />

what’s the difference between those standards<br />

This handbook can prepare all health care professionals to help protect the<br />

privacy and security of their patients’ health information.<br />

Order Now<br />

hcca MEMBER Discounts<br />

# of handbooks cost per book<br />

1–9............................$25<br />

10–24........................$23<br />

25–49........................$20<br />

50–74........................$18<br />

75–99........................$16<br />

100+..........................$15<br />

Qty<br />

________ HCCA Members ($25 or see chart at left)<br />

________ Non-Members ($30 per handbook)<br />

________ Join HCCA!<br />

Cost<br />

$ __________<br />

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Non-members, add $200 to join HCCA, and pay<br />

member prices for <strong>your</strong> order (regular dues $295/year)<br />

Bulk discounts available for HCCA members only. See chart at left to<br />

figure cost. All purchases receive free FedEx Ground shipping <strong>with</strong>in<br />

continental U.S.<br />

Please type or print:<br />

HCCA Member ID<br />

First Name M.I. Last Name<br />

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Organization<br />

Street Address<br />

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Mail check to: 6500 Barrie Road, Suite 250<br />

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Fax order to: 952-988-0146<br />

Total: $<br />

My organization is tax exempt<br />

Check enclosed<br />

Invoice me PO #<br />

Charge my <strong>credit</strong> card:<br />

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Prices subject to change <strong>with</strong>out notice. HCCA is required to charge sales<br />

tax on purchases from Minnesota and Pennsylvania. Please calculate this<br />

in the cost of <strong>your</strong> order. The required sales tax in Pennsylvania is 7% and<br />

Minnesota is 6.5%.<br />

Fax<br />

October 2008<br />

6<br />

E-mail<br />

Please make <strong>your</strong> check payable to HCCA.<br />

For more information, call 888-580-8373.<br />

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Phone 888-580-8373 | Fax 952-988-0146<br />

www.hcca-info.org | info@hcca-info.org


Table 1:<br />

14 CLAS<br />

Standards<br />

U.S. Department of <strong>Health</strong> and Human<br />

Services, Office of Minority <strong>Health</strong><br />

Standard 1 (Guideline)<br />

<strong>Health</strong> care organizations should ensure<br />

that patients/consumers receive from all<br />

staff member’s effective, understandable,<br />

and respectful care that is provided in a<br />

manner compatible <strong>with</strong> their cultural<br />

health beliefs and practices and preferred<br />

language.<br />

Standard 2 (Guideline)<br />

<strong>Health</strong> care organizations should implement<br />

strategies to recruit, retain, and<br />

promote at all levels of the organization a<br />

diverse staff and leadership that are representative<br />

of the demographic characteristics<br />

of the service area.<br />

Standard 3 (Guideline)<br />

<strong>Health</strong> care organizations should ensure<br />

that staff at all levels and across all<br />

disciplines receive ongoing education and<br />

training in culturally and linguistically<br />

appropriate service delivery.<br />

Standard 4 (Mandate)<br />

<strong>Health</strong> care organizations must offer and<br />

provide language assistance services, including<br />

bilingual staff and interpreter services,<br />

at no cost to each patient/consumer <strong>with</strong><br />

limited English proficiency at all points<br />

of contact, in a timely manner during all<br />

hours of operation.<br />

to patients/consumers in their preferred<br />

language both verbal offers and written<br />

notices informing them of their right to<br />

receive language assistance services.<br />

Standard 6 (Mandate)<br />

<strong>Health</strong> care organizations must assure the<br />

competence of language assistance provided<br />

to limited English proficient patients/consumers<br />

by interpreters and bilingual staff.<br />

Family and friends should not be used to<br />

provide interpretation services (except on<br />

request by the patient/consumer).<br />

Standard 7 (Mandate)<br />

<strong>Health</strong> care organizations must make<br />

available easily understood patient-related<br />

materials and post signage in the languages<br />

of the commonly encountered groups and/<br />

or groups represented in the service area.<br />

Standard 8 (Guideline)<br />

<strong>Health</strong> care organizations should develop,<br />

implement, and promote a written strategic<br />

plan that outlines clear goals, policies,<br />

operational plans, and management<br />

accountability/oversight mechanisms<br />

to provide culturally and linguistically<br />

appropriate services.<br />

Standard 9 (Guideline)<br />

<strong>Health</strong> care organizations should conduct<br />

initial and ongoing organizational selfassessments<br />

of CLAS-related activities and<br />

are encouraged to integrate cultural and<br />

linguistic competence-related measures<br />

into their internal audits, performance<br />

improvement programs, patient satisfaction<br />

assessments, and outcomes-based evaluations.<br />

consumer’s race, ethnicity, and spoken and<br />

written language are collected in health<br />

records, integrated into the organization’s<br />

management information systems, and<br />

periodically updated.<br />

Standard 11 (Guideline)<br />

<strong>Health</strong> care organizations should maintain<br />

a current demographic, cultural, and epidemiological<br />

profile of the community as well<br />

as a needs assessment to accurately plan for<br />

and implement services that respond to the<br />

cultural and linguistic characteristics of the<br />

service area.<br />

Standard 12 (Guideline)<br />

<strong>Health</strong> care organizations should develop<br />

participatory, collaborative partnerships<br />

<strong>with</strong> communities and utilize a variety<br />

of formal and informal mechanisms to<br />

facilitate community and patient/consumer<br />

involvement in designing and implementing<br />

CLAS-related activities.<br />

Standard 13 (Guideline)<br />

<strong>Health</strong> care organizations should ensure<br />

that conflict and grievance resolution processes<br />

are culturally and linguistically sensitive<br />

and capable of identifying, preventing,<br />

and resolving cross-cultural conflicts or<br />

complaints by patients/consumers.<br />

Standard 14 (Suggestion)<br />

<strong>Health</strong> care organizations are encouraged<br />

to regularly make available to the public<br />

information about the progress and<br />

successful innovations in implementing<br />

the CLAS standards and to provide public<br />

notice in their communities about the<br />

availability of this information.<br />

Standard 5 (Mandate)<br />

<strong>Health</strong> care organizations must provide<br />

Standard 10 (Guideline)<br />

<strong>Health</strong> care organizations should ensure<br />

that data on the individual patient’s/<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

7<br />

October 2008


We are pleased to introduce<br />

The Duane Morris, LLP<br />

Certified in <strong>Health</strong>care Compliance (CHC) Scholarship<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association<br />

Beginning in 2008, Duane Morris, LLP will sponsor four Certified in <strong>Health</strong>care Compliance (CHC)<br />

Scholarships annually.<br />

The Duane Morris, LLP CHC Scholarship is intended to offer health care professionals the opportunity to expand their<br />

knowledge and advance their careers by obtaining the Certified in <strong>Health</strong>care Compliance (CHC) credential. Obtaining<br />

the CHC credential demonstrates an advanced knowledge of compliance and ethics principles and practice.<br />

Each recipient of the Duane Morris LLP CHC Scholarship will be awarded $4,000 to cover the HCCA Compliance Academy<br />

tuition and CHC test fees, as well as a portion of travel expenses to attend the Academy. (Both Academy tuition and test fees<br />

have member and non-member pricing, so the portion of travel expenses covered will vary based on membership status.)<br />

All applicants must successfully demonstrate financial need of their employer, as this scholarship is designed to provide<br />

educational assistance to health care professionals in organizations that may not otherwise be able to fund Academy<br />

attendance and CHC testing. Applicants must also meet the following criteria for consideration:<br />

v Do not presently hold the CHC credential<br />

v Have worked in the <strong>Health</strong> <strong>Care</strong> Compliance field for at least one year<br />

v Meet the criteria to sit for the CHC exam<br />

v Commit to prepare and sit for the CHC exam through the professional testing service<br />

or at the conclusion of the HCCA Academy<br />

Background: The CHC credential is awarded to candidates who pass<br />

the <strong>Health</strong>care Compliance Certification Board CHC Examination.<br />

The Examination is offered at the conclusion of the HCCA Compliance<br />

Academy. The Compliance Academy offers four days of intense sessions<br />

covering the seven elements of health care compliance.<br />

Duane Morris LLP and HCCA encourage equal opportunity for all CHC Scholarship<br />

applicants and candidates.<br />

Applications are available at www.hcca-info.org, please call 888-580-8373<br />

to receive an application.<br />

October 2008<br />

8<br />

If you have questions about the scholarship or the Compliance Academy program please contact<br />

Jennifer Power at 952/405-7916 or by email at jennifer.power@hcca-info.org<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Scholarship<br />

Recipients<br />

The Four Duane Morris LLP<br />

HCCA <strong>Health</strong> <strong>Care</strong> Compliance<br />

Scholarships for 2008 were<br />

awarded to:<br />

Kimberly Carroll<br />

Compliance Analyst<br />

LSU <strong>Health</strong> Sciences Center – Shreveport<br />

Shreveport, LA<br />

Michele Gildener<br />

Compliance & Privacy Officer<br />

Kona Community Hospital<br />

Kealakekua, Hawaii<br />

Roger Lowe<br />

Privacy Officer<br />

Yukon Kuskokwim <strong>Health</strong> Corp<br />

Bethel, Alaska<br />

Sharon Taylor<br />

Director of Risk Management/Ac<strong>credit</strong>ation Services<br />

Burgess <strong>Health</strong> Center<br />

Castana, IA<br />

To submit an application for the 2009 Duane<br />

Morris LLP HCCA Scholarship please visit<br />

www.hcca-info.org<br />

Introducing<br />

Compliance &<br />

Ethics Social<br />

Networking<br />

By Shawn Leonard<br />

Editor’s note: Shawn Leonard is the Webmaster/Privacy Officer at HCCA. He<br />

can be reached by phone at 952/567-6220 or by e-mail at shawn.leonard@<br />

hcca-info.org.com.<br />

When it comes to social networking, many compliance and<br />

ethics professionals tend to grow deeply concerned: Visions of<br />

questionable content on Facebook and MySpace pages haunt<br />

their dreams.<br />

Despite the high profile disasters, social networking has grown to be an<br />

important part of business networking. LinkedIn, which helps professionals<br />

network <strong>with</strong> each other, now has more than 25 million members. The<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association even has its own group on that site.<br />

To help bring online collaboration among ethics and compliance professionals<br />

to the next level, HCCA, along <strong>with</strong> our sister organization the<br />

Society of Corporate Compliance and Ethics, has invested in creating a<br />

social networking site just for compliance and ethics professionals. This<br />

site will enable you to connect <strong>with</strong> others in the profession year round.<br />

You’ll be able to expand <strong>your</strong> network of peers and won’t need to wait until<br />

the next industry meeting to connect directly.<br />

The site is designed to make it easy for you to find other ethics and<br />

compliance professionals who share the same interests and challenges you<br />

do, whether it’s dealing <strong>with</strong> the complexities of the federal Anti-kickback<br />

and Stark Laws or a general ethics issue. Asking a question of <strong>your</strong> peers is<br />

easy (e.g., Do you have a policy that covers x What’s a best practice for y).<br />

Giving an answer is just as simple.<br />

Here’s how it works.<br />

Go to the HCCA site (www.hcca-info.org) and log in. Then click on the<br />

Network link, which will take you directly to the Compliance & Ethics<br />

Exchange. Once there, you will see a list of various social networks you<br />

can join, based on areas of interest. Simply click on an e-group or groups<br />

that interest you. Then indicate how you want to learn about what’s going<br />

on <strong>with</strong> it (i.e, you might want an e-mail whenever someone posts to the<br />

Continued on page 35<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

9<br />

October 2008


What CMS gives, the<br />

courts take away:<br />

Patients in ambulances<br />

and EMTALA<br />

By Jeffrey Fitzgerald<br />

Editor’s note: Jeffrey Fitzgerald is a partner EMTALA compliance strategies to ensure that<br />

in the <strong>Health</strong> Law group at Faegre & Benson they meet both CMS bright–line standards<br />

LLP. He provides proactive compliance counseling<br />

and represents health care providers who<br />

and the judicially-created intent standard.<br />

are targets of fraud and abuse investigations. EMTALA statute and regulations<br />

He may be reached at 303-607-3740 or The concept behind EMTALA is simple<br />

jfitzgerald@faegre.com.<br />

enough: Congress was worried that hospitals—<br />

organizations to which the government makes<br />

A<br />

hospital’s first step in ensuring significant payments through the Medicare<br />

compliance <strong>with</strong> the federal mandate<br />

called the Emergency Medical patients, including patients who arrived at an<br />

program—were refusing to treat uninsured<br />

Treatment and Labor Act (EMTALA) 1 is emergency department (ED) in need of urgent<br />

to understand what events trigger the law’s medical care. So Congress mandated, through<br />

application. To help in this process, the EMTALA, that all hospitals enrolled in Medicare<br />

that have an ED must provide a medical<br />

Centers for Medicare and Medicaid Services<br />

(CMS) issued regulations that provide screening exam to all individuals who come to<br />

bright–line tests that define when EMTALA the ED and request examination or treatment.<br />

applies. 2 In the case of individuals in ambulances,<br />

many hospitals may think that the individual has an emergency medical condition<br />

If the medical screening exam finds that the<br />

rules are pretty clear: for a hospital-owned (which includes active labor), then the hospital<br />

ambulance, EMTALA applies once the individual<br />

is “in” the ambulance; and for a non-<br />

capacity and capability of the hospital. Further,<br />

must provide stabilizing treatment <strong>with</strong>in the<br />

hospital ambulance, EMTALA applies once if the individual has an emergency medical<br />

the ambulance is “on hospital property.” 3 condition, the hospital may not transfer the<br />

individual to another hospital unless certain<br />

Unfortunately, hospitals cannot rely exclusively conditions are met (generally, a transfer is<br />

on CMS’ bright–line tests because earlier this permitted only if the hospital lacks the ability<br />

year, the US Court of Appeals for the First to care for the individual and a physician<br />

Circuit concluded that, not<strong>with</strong>standing the certifies that the benefits of transfer outweigh<br />

CMS regulations, EMTALA can be violated the risks). Additionally, EMTALA specifically<br />

where a hospital diverts a non-hospital ambulance<br />

that is not yet on hospital property. In so screening exam or stabilizing treatment “in<br />

prohibits a hospital from delaying the medical<br />

doing, the Court of Appeals essentially added order to inquire about the individual’s method<br />

an intent-based test to CMS’ bright–line test. of payment or insurance status.” 4<br />

A similar decision was issued by the Court<br />

of Appeals for the Ninth Circuit a few years Under the statute, hospital’s duties under<br />

ago. As such, hospitals should structure their EMTALA are triggered once a person (1)<br />

“comes to the emergency department,” and<br />

(2) requests or “a request is made on the individual’s<br />

behalf for examination or treatment.”<br />

In the implementing regulations, CMS<br />

specifies four different standards for<br />

determining when an individual “comes to<br />

the emergency department” based upon four<br />

different situations:<br />

n Individuals in a dedicated emergency<br />

department;<br />

n Individuals on the hospital property, but<br />

not in the ED;<br />

n Individuals in a hospital-owned ambulance;<br />

and<br />

n Individuals in a non-hospital ambulance.<br />

For an individual who presents at a hospital’s<br />

dedicated emergency department (i.e., a<br />

traditional ED), EMTALA applies if the<br />

individual requests examination or treatment<br />

for a “medical condition” (or if a prudent<br />

layperson observer would believe, based on<br />

the individual’s appearance or behavior, that<br />

the individual needs treatment for a “medical<br />

condition”). The regulations do not define<br />

“medical condition,” but the clear implication<br />

is that EMTALA applies to all individuals in<br />

an ED who request medical care.<br />

For an individual who is somewhere on hospital<br />

property other than the ED, EMTALA<br />

applies if the individual requests examination<br />

or treatment for an “emergency medical<br />

condition” (or if a prudent layperson observer<br />

would believe, based on the individual’s<br />

appearance or behavior, that the individual<br />

needs emergency examination or treatment).<br />

This definition is intended to exclude from<br />

the scope of EMTALA individuals who are<br />

on the hospital property to obtain non-emergency<br />

care, such as lab tests, physical therapy,<br />

scheduled surgery, or physician visits. This<br />

definition makes clear that EMTALA applies<br />

to individuals who are on hospital property<br />

October 2008<br />

10<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


and need emergency care (e.g., an individual<br />

who collapses in the hospital parking lot).<br />

to the emergency department” when the<br />

individual is “on hospital property.” 6 The<br />

manual defines “hospital property” to include<br />

when they had more information about the<br />

suspected abortion. In the second conversation,<br />

the ED physician inquired as to whether<br />

The EMTALA regulations apply different standards<br />

to individuals in ambulances (ground<br />

and air) based upon whether the hospital owns<br />

the ambulance. If an ambulance is owned by a<br />

hospital, EMTALA applies to an individual in<br />

the ambulance (regardless of the ambulance’s<br />

location), unless the ambulance is operated<br />

under communitywide emergency medical<br />

service (EMS) protocol (and the EMS protocol<br />

directs the ambulance to another hospital).<br />

hospital-owned ambulances, thereby making<br />

EMTALA apply to individuals in hospitalowned<br />

ambulances. In contrast, the manual<br />

states that an individual in “a non-hospital<br />

owned ambulance not on the hospital’s<br />

property is not considered to have come to<br />

the hospital’s emergency department”.<br />

CMS’ interpretation of the “comes to the<br />

emergency department” threshold creates a<br />

bright–line in the context of individuals in<br />

the patient had medical coverage, and when<br />

the paramedics gave no assurance of coverage,<br />

he abruptly terminated the call (an action<br />

that the paramedics interpreted as requiring a<br />

diversion of the patient to another hospital).<br />

The patient brought a personal injury<br />

lawsuit against the hospital, alleging that the<br />

hospital violated EMTALA by diverting her<br />

ambulance to another hospital. The trial court<br />

ruled in favor of the hospital on the basis that<br />

If an ambulance is not owned by the hospital,<br />

then EMTALA applies to an individual in the<br />

non-hospital ambulance once the “ambulance<br />

[is] on hospital property.” To emphasize<br />

that the ambulance must be on the hospital<br />

property in order for EMTALA to apply, the<br />

regulation specifically states that an individual<br />

in a non-hospital ambulance that is not on<br />

hospital property is not deemed to have<br />

come to the ED. However, an individual in a<br />

non-hospital owned ambulance off hospital<br />

property is not considered to have come to<br />

the hospital’s emergency department, even if<br />

a member of the ambulance staff contacts the<br />

hospital by telephone or telemetry communications<br />

and informs the hospital that<br />

they want to transport the individual to the<br />

hospital for examination and treatment. 5<br />

ambulances: EMTALA applies to individuals<br />

in hospital-owned and controlled ambulances<br />

(unless an EMS protocol applies); and<br />

EMTALA does not apply to individuals in a<br />

non-hospital ambulance until the ambulance<br />

is on hospital property.<br />

Courts’ view of EMTALA<br />

In April, 2008, the US Court of Appeals<br />

for the First Circuit issued an opinion<br />

that found that an individual can allege<br />

a violation of EMTALA when a hospital<br />

diverts a non-hospital ambulance that is not<br />

on hospital property to a different hospital<br />

because the patient is uninsured. Morales v.<br />

Sociedad Española De Auxilio Mutuo Y<br />

Beneficencia, 524 F.3d 54 (1st Cir. 2008).<br />

In that case, the plaintiff had an ectopic<br />

the patient had not “come to the ED,” and<br />

thus the hospital’s duties under EMTALA had<br />

not been triggered. The US Court of Appeals<br />

for the First Circuit, in a 2-1 decision,<br />

reversed the trial court ruling.<br />

The First Circuit concluded that for<br />

EMTALA to apply, the plaintiff must “come to”<br />

the ED. The First Circuit noted that the statute<br />

did not provide a definition for that term, and<br />

concluded that the term itself was not selfelucidating.<br />

As such, the First Circuit looked to<br />

CMS regulations for guidance. The First Circuit<br />

found the regulations to be ambiguous on the<br />

basis that the regulations do not state “whether a<br />

hospital may divert an approaching ambulance<br />

only when it is in diversionary status, or whether<br />

it may do so under other circumstances.” 7<br />

The First Circuit also found the CMS State<br />

CMS’ interpretation, that an individual in an<br />

non-hospital ambulance has not “come to”<br />

the ED until the ambulance is on hospital<br />

property, has a common-sense appeal—a<br />

hospital cannot provide a screening exam or<br />

stabilizing treatment to an individual that is<br />

not at the hospital.<br />

pregnancy and began experiencing severe<br />

abdominal pain while at work. She was placed<br />

in an ambulance that set off for the defendant<br />

hospital. The ambulance was not owned by<br />

the hospital, and the paramedics who manned<br />

it were not hospital employees. While in<br />

transit to the hospital, the paramedics called<br />

ahead to the ED twice. In the first conversation,<br />

Operations Manual guidance to be ambiguous.<br />

By finding CMS’ regulations and guidance to<br />

be ambiguous, the court concluded that there<br />

was no clear interpretation of the statute upon<br />

which the court could rely.<br />

Ultimately, the court concluded that the intent<br />

behind EMTALA was to ensure that individuals<br />

The guidance issued by CMS in the State<br />

Operations Manual applies a slightly different<br />

analysis to reach the same conclusion. The<br />

the ED physician expressed concern that<br />

the plaintiff might voluntarily have induced<br />

an abortion. He also stated that he was very<br />

were not turned away by hospital EDs on the<br />

basis of their financial status. As such, the First<br />

Circuit ruled that EMTALA would be violated<br />

manual provides that an individual “comes busy and asked the paramedics to call back<br />

Continued on page 13<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

11<br />

October 2008


October 2008<br />

12<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Court analyzes first case under Stark’s academic medical center exception ...continued from page 11<br />

where a hospital diverts a nonhospital ambulance<br />

because of the individual is uninsured.<br />

A dissenting opinion was filed in the case. The<br />

dissenting judge found that the statute and<br />

regulations were clear and that “comes to an<br />

emergency department” unambiguously means<br />

“arrives” at the ED, such that an individual in<br />

an ambulance who has not yet arrived at the<br />

hospital is not <strong>with</strong>in the scope of the statute.<br />

The dissenting judge also found CMS regulations<br />

to reflect the agency’s interpretation that<br />

“the patient must, at the least, be physically on<br />

hospital property” and CMS’ interpretation is<br />

“eminently plausible” and should have been<br />

deferred to by the Court of Appeals.<br />

The First Circuit’s decision is consistent <strong>with</strong><br />

the only other Court of Appeals decision<br />

on this issue, a 2001 decision from the US<br />

Court of Appeals for the Ninth Circuit. 8 In a<br />

case <strong>with</strong> similar facts, the Ninth Circuit also<br />

concluded that an individual in a non-hospital<br />

ambulance that was diverted specifically<br />

because of the individual’s insurance coverage<br />

was a violation of EMTALA. Interestingly, the<br />

2001 decision from the Ninth Circuit was also<br />

a 2-1 decision, and the dissenting judge in the<br />

Ninth Circuit case shared the same view as the<br />

dissenting judge in the First Circuit case.<br />

Hospital compliance strategies<br />

In light of the tension between the regulations<br />

and court decisions, hospitals should structure<br />

their existing EMTALA policies and procedures<br />

to account for both the bright–line rules<br />

set by CMS and the courts’ intent-based interpretation.<br />

Hospitals should have a comprehensive<br />

EMTALA policy specifically addressing<br />

ambulance issues, including the following:<br />

n If the hospital owns an ambulance service,<br />

the hospital should have a process to ensure<br />

that all patients placed into a hospitalowned<br />

ambulance receive a screening<br />

examination and stabilizing treatment;<br />

n The hospital should identify a process for<br />

ensuring that a screening examination<br />

and stabilizing treatment is provided to all<br />

patients in a non-hospital ambulance that<br />

comes onto hospital property;<br />

n When communicating <strong>with</strong> a nonhospital<br />

ambulance, the hospital should<br />

not inquire about the patient’s insurance<br />

coverage or the patient’s ability to pay; and<br />

n Hospitals should not divert an ambulance<br />

to another hospital based upon the<br />

patient’s (real or perceived) insurance<br />

coverage or financial status.<br />

Following these suggestions will allow a hospital<br />

to ensure that it meets its EMTALA obligations,<br />

as interpreted by CMS and the courts. Hospital<br />

policies that focus on whether the individual is<br />

on hospital property and prohibit consideration<br />

of ability to pay are consistent <strong>with</strong> the intent<br />

behind EMTALA, as they ensure that individuals<br />

seeking emergency care are treated regardless<br />

of their financial status.<br />

Conclusion<br />

In the regulations implementing EMTALA,<br />

CMS states that an individual in a nonhospital<br />

ambulance has not “come to the ED”<br />

for purposes of triggering the hospital’s duties<br />

of providing a medical exam and stabilizing<br />

treatment. Out of an apparent fear that hospitals<br />

would divert ambulances <strong>with</strong> uninsured<br />

individuals to other hospitals, some courts<br />

have added an additional requirement, namely,<br />

that a hospital may not divert an ambulance<br />

purely because of the individual financial<br />

status. This additional requirement blurs the<br />

clear “on hospital property” standard set by<br />

CMS, but prudent hospitals should structure<br />

their EMTALA compliance activities to ensure<br />

that both standards are met. n<br />

1 42 U.S.C. § 1395dd.<br />

2 42 C.F.R. 489.24.<br />

3 42 C.F.R. 489.24(b).<br />

4 42 U.S.C. § 1395dd(h).<br />

5 42 C.F.R. 489.24(b).<br />

6 CMS, State Operations Manual, App. V, at 32.<br />

7 524 F.3d at 59.<br />

8 Arrington v. Wong, 237 F.3d 1066 (9th Cir. 2001).<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

Be Sure to Get Your<br />

CHC <strong>CEU</strong>s<br />

Inserted in this issue of Compliance<br />

Today is a quiz related to the articles:<br />

n The 1-2-3s of claims sampling to<br />

resolve overpayment errors —<br />

By B. Bo Martin, page 32<br />

n Quality of care and compliance:<br />

Existing challenges and first<br />

steps for hospitals — By Cheryl<br />

L. Wagonhurst and Nathaniel M.<br />

Lacktman, page 46<br />

n Complying <strong>with</strong> the HIPAA Privacy<br />

Rule: What you need to know —<br />

By Rebecca C. Fayed, page 59<br />

To obtain <strong>your</strong> <strong>CEU</strong>s, take the quiz and<br />

print <strong>your</strong> name at the top of the form.<br />

Fax it to Liz Hergert at 952/988-0146,<br />

or mail it to Liz’s attention at HCCA,<br />

6500 Barrie Road, Suite 250,<br />

Minneapolis, MN 55435. Questions<br />

Please call Liz Hergert at 888/580-8373.<br />

Compliance Today readers taking the<br />

<strong>CEU</strong> quiz have one year from the<br />

published date of the <strong>CEU</strong> article to<br />

submit their completed quiz.<br />

13<br />

October 2008


feature article<br />

Meet <strong>Cathy</strong> <strong>Garrey</strong>, MA, CHC<br />

Compliance and Quality Assurance Manager,<br />

McHenry County Mental <strong>Health</strong> Board<br />

Editor’s note: This interview <strong>with</strong> <strong>Cathy</strong> <strong>Garrey</strong><br />

was conducted in late summer by Gabriel L.<br />

Imperato, Esq, CHC, Managing Partner of<br />

the Fort Lauderdale office of Broad and Cassel,<br />

where he is Chairman of the firm’s White-Collar<br />

criminal and Civil Fraud Defense Practice<br />

Group. He personally represents individuals<br />

and organizations accused of criminal or civil<br />

fraud in the areas of health care, securities,<br />

and other corporate fraud and compliance and<br />

governance matters. He is board certified as a<br />

specialist in health care law by the Florida Bar;<br />

is a member of the Illinois, Florida, and District<br />

of Columbia bars. Mr. Imperato can be reached<br />

at 954/745-5223 or by e-mail at gimperato@<br />

broadandcassel.com.<br />

<strong>Cathy</strong> <strong>Garrey</strong> may be reached at telephone at<br />

815/455-2828 or by e-mail at cgarrey@mc708.org.<br />

GI: <strong>Cathy</strong>, thank you for agreeing to this<br />

interview for Compliance Today. Please tell<br />

our readers a little about <strong>your</strong> background<br />

and how you became Compliance and<br />

Quality Assurance Manager for the McHenry<br />

County Mental <strong>Health</strong> Board.<br />

CG: Although I earned a degree in<br />

education from Drake University in Iowa,<br />

I found more job opportunities in case<br />

management for individuals <strong>with</strong> severe<br />

and persistent mental illness. My first job<br />

as a case manager at a not-for-profit human<br />

service agency in northern Illinois led me<br />

into a Quality Assurance and Training<br />

Manager position. Here I discovered that<br />

conducting record reviews and preparing<br />

for audits was something that I enjoyed.<br />

This job centered on monitoring compliance<br />

<strong>with</strong> government rules and laws and<br />

program policies, and it included overseeing<br />

the organization’s Training department to<br />

ensure compliance for all the programs in<br />

the agency. Coordinating the organization’s<br />

CARF (Commission on Ac<strong>credit</strong>ation of<br />

Rehabilitation Facilities) ac<strong>credit</strong>ation was<br />

another part of the job. During this time, I<br />

also worked toward an MA in Management.<br />

After getting the degree, I moved into the<br />

position of Director of Quality Assurance<br />

and Training.<br />

Shortly after this appointment, I changed<br />

jobs. An opportunity to focus more on compliance<br />

and less on training and development<br />

opened in another agency, so I took the<br />

position to expand on my interests. Over the<br />

next year or so, as the Compliance Officer, I<br />

developed the corporate compliance program<br />

<strong>with</strong> the help of a consortium of compliance<br />

professionals and a national consultant.<br />

At about that time a position opened at<br />

the McHenry County Mental <strong>Health</strong> Board<br />

(MHB) that called for someone <strong>with</strong> my<br />

qualifications. The position required a background<br />

in mental health as well as significant<br />

experience in compliance and ac<strong>credit</strong>ation<br />

work. It was not only a perfect fit, but also<br />

it offered an opportunity to return to the<br />

county where I had developed wonderful collaborative<br />

relationships. Since starting, about<br />

a year and a half ago, I have been developing<br />

a compliance program at MHB, preparing the<br />

organization for its first CARF survey, and<br />

working <strong>with</strong> county providers to make sure<br />

that everyone meets the new Illinois Medicaid<br />

Rehabilitation Option regulations.<br />

GI: Please describe the McHenry County<br />

Mental <strong>Health</strong> Board, and tell us about<br />

<strong>your</strong> responsibilities as the Compliance and<br />

Quality Assurance Manager.<br />

CG: The McHenry County Mental <strong>Health</strong><br />

Board funds services for individuals who<br />

have a mental illness, developmental disability,<br />

and/or drug or alcohol dependence.<br />

October 2008<br />

14<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


It was established in 1969 in response to the<br />

Community Mental <strong>Health</strong> Act, and since<br />

then it has built a history of success in managing<br />

a comprehensive community human<br />

service system of care that includes collaborative<br />

and financial relationships <strong>with</strong> federal<br />

and state mental health and welfare agencies,<br />

as well as <strong>with</strong> public and private agencies.<br />

My responsibilities include ensuring that<br />

our funded agencies are compliant <strong>with</strong><br />

Medicaid-Medicare rules and regulations.<br />

The MHB audits agencies for compliance<br />

triggered by utilization trends that are over<br />

or under the expected norm by about 15%<br />

based on monthly reports. If a problem <strong>with</strong><br />

compliance emerges during a routine audit,<br />

audits may take place monthly until the<br />

problem is resolved.<br />

During an audit, charts and case notes are<br />

examined to review all required information.<br />

I look for trends in billing records that reflect<br />

the need to develop a plan to ensure quality<br />

of care. An audit also examines treatment<br />

plans, which are reviewed every six months.<br />

All provided services should be part of the<br />

plan. We also make sure that new clients have<br />

a mental health assessment.<br />

Once an audit is completed, we arrange for<br />

an exit conference, and then we structure a<br />

formal report.<br />

GI: What attracted you to the compliance<br />

profession and why do you remain in the<br />

compliance profession<br />

CG: I became a compliance professional<br />

quite by accident. While working as the<br />

Assistant Manager of a community mental<br />

health program, the organization received<br />

notice of an upcoming state Medicaid audit.<br />

At the time, I was the only one available to<br />

review charts and make sure we were ready. I<br />

found that I enjoyed the challenge and had a<br />

knack for the work. Eventually, I became the<br />

Director of Quality Assurance and Training at<br />

that organization. I remain in the compliance<br />

profession because it is challenging. Things<br />

are forever changing. No two days are the<br />

same, and the work is very rewarding. There<br />

are always new things to learn and new<br />

networking opportunities.<br />

GI: I see that you have been Certified<br />

in <strong>Health</strong>care Compliance (CHC) by the<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association. When<br />

did you become certified, and why you chose<br />

to do so<br />

CG: I became Certified in <strong>Health</strong>care<br />

Compliance in 2006. At the time, I was<br />

developing a corporate compliance program<br />

for an organization and came across the<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association website.<br />

I signed up for This Week in Corporate<br />

Compliance, and <strong>with</strong>in a few weeks, I<br />

joined the association. When I presented<br />

the idea of getting certified to my supervisor,<br />

he was supportive. We agreed that the<br />

certification would enhance my credentials<br />

as a Compliance Officer. I signed up to<br />

attend a Compliance Academy and had the<br />

opportunity to meet people from all over the<br />

country. The training was excellent. I sat for<br />

the certification exam on the Friday morning<br />

after completing the four-day training. The<br />

many resource materials presented at the<br />

training proved quite useful.<br />

GI: How has CHC helped you as a compliance<br />

professional, generally and specifically,<br />

in <strong>your</strong> role at the McHenry County<br />

Mental <strong>Health</strong> Board Has CHC certification<br />

brought you professional recognition <strong>with</strong>in<br />

<strong>your</strong> organization How has this helped you<br />

to be an effective compliance professional<br />

CG: Certification necessitates staying<br />

abreast of what is happening in the health<br />

care field in matters of compliance, because<br />

continuing education is one of the requirements.<br />

CHC also allows access to HCCA<br />

website information developed by experts in<br />

the field, offering opportunities to conduct<br />

Gabriel L. Imperato<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

research on compliance issues. Additionally,<br />

it provides networking opportunities that put<br />

me in touch <strong>with</strong> professionals around the<br />

country, and that offers a much larger base of<br />

knowledge and information. When we have<br />

a difficult question regarding compliance, I<br />

can connect <strong>with</strong> experts who are willing to<br />

share their knowledge and tools. Certification<br />

means that I can count on other professionals<br />

to help resolve specific problems.<br />

Here in McHenry County, I meet <strong>with</strong><br />

compliance professionals on a monthly basis.<br />

Reading Compliance Today and attending<br />

Compliance Institute training sessions<br />

provides up-to-date information that I can<br />

share <strong>with</strong> my colleagues. They appreciate my<br />

access to professionals around the country,<br />

which expands their knowledge base as they<br />

develop their compliance programs.<br />

Recently, three compliance professionals<br />

and I developed a comprehensive training for<br />

executive directors, finance managers, and<br />

human resource managers. Information in the<br />

portion that I covered came from materials<br />

that I received at the recent Compliance Institute<br />

and from articles in Compliance Today.<br />

A month later, my executive director showed<br />

me an article she had read on corporate<br />

compliance. Our group had covered it all.<br />

GI: What value does CHC certification<br />

Continued on page 16<br />

15<br />

October 2008


Meet Rita A. Scichilone ...continued from page 15<br />

bring to the workplace <strong>with</strong> employees of<br />

the organization How about <strong>with</strong> management<br />

and the governing authority of the<br />

organization<br />

CG: My supervisors have expressed appreciation<br />

for my CHC certification. They have<br />

confidence that when I say to them that we<br />

need to develop a new compliance tool or add<br />

something to our quality checklists, I have<br />

a good reason. My supervisor told me that<br />

although the Mental <strong>Health</strong> Board has always<br />

been concerned about compliance, prior to<br />

my joining the organization no one had this<br />

level of certification. He and the executive<br />

director have been supportive as we develop<br />

our compliance program. The MHB Board of<br />

Directors attends training sessions on compliance<br />

during the national conferences they<br />

attend. They, too, are supportive, and recently<br />

they approved a new compliance position to<br />

enhance our program.<br />

GI: Would you recommend that <strong>your</strong><br />

fellow compliance professionals seek CHC<br />

certification If so, why What did you do to<br />

become eligible for the CHC, and how did<br />

you prepare for the certification exam<br />

CG: I would certainly recommend that<br />

compliance professionals seek the CHC. As<br />

the government sends out more auditing<br />

groups, certification is going to become<br />

increasingly important, because CHC provides<br />

a comprehensive base for learning about<br />

compliance. Additionally, certification boosts<br />

credibility, not only for compliance professionals,<br />

but also for the organizations that<br />

employ them.<br />

To be eligible for certification, a person<br />

must be an active compliance professional<br />

and meet the guidelines presented in the<br />

CHC handbook. Before deciding to work for<br />

certification, I became quite familiar <strong>with</strong> the<br />

HCCA website. The more familiar I became<br />

<strong>with</strong> the information on the website, the<br />

more I realized the value of CHC.<br />

The certification exam was quite extensive.<br />

Before the test, I read everything available on<br />

the HCCA website; I scoured the Internet<br />

for information on compliance; I looked at<br />

federal OIG guidelines on health care compliance;<br />

and I brushed up on HIPAA information.<br />

I attended the academy the week<br />

before the test. Those attending the academy<br />

attended classes during the day, and continued<br />

to review and read the material on our<br />

own into the evenings. On the day before the<br />

test, we finished at noon and continued to<br />

study through the evening.<br />

When you sit through that exam, and then<br />

finally learn that you have passed it, you can<br />

be proud. When I got that letter informing<br />

me that I passed the exam and earned certification,<br />

I was happy, proud, and relieved.<br />

GI: Please tell us how compliance and<br />

quality are managed in <strong>your</strong> organization,<br />

since you are the Compliance and Quality<br />

Assurance Manager for McHenry County<br />

Mental <strong>Health</strong> Board.<br />

CG: At the Mental <strong>Health</strong> Board, we<br />

have a strong Leadership Team that meets<br />

bi-weekly. During these meetings, we discuss<br />

risk issues, compliance issues, and set a<br />

course of action to resolve any problems that<br />

we have. If specific issues arise that require<br />

immediate action, those in the need to know<br />

are informed of the problem. Decisions are<br />

made and acted upon by the Leadership<br />

Team, which monitors the situation to ensure<br />

that the problem gets resolved.<br />

Staff members come to me, as the compliance<br />

officer, <strong>with</strong> questions and concerns,<br />

and I confer <strong>with</strong> the deputy director, executive<br />

director, or legal counsel as needed for<br />

resolution. In addition, as the compliance<br />

officer, I do have access to the board of directors,<br />

and the executive director reports to the<br />

board on a monthly basis.<br />

The McHenry County Mental <strong>Health</strong><br />

Board is unique in that we provide<br />

coordination and access to services; we also<br />

fund agencies to provide treatment services.<br />

This means that we not only have to ensure<br />

that we are in compliance <strong>with</strong> all funding<br />

requirements, but we also have to be<br />

sure that our funded agencies comply <strong>with</strong><br />

federal, state, and county funding requirements,<br />

including coordination of benefits.<br />

As Compliance Officer, I conduct internal<br />

as well as external audits. As a funder, the<br />

Mental <strong>Health</strong> Board has an obligation to<br />

the constituents of the county to ensure that<br />

quality services are provided.<br />

GI: Do you believe the quality of health<br />

care in an organization is a compliance issue<br />

CG: I absolutely believe that quality of<br />

health care is a compliance issue. When<br />

I conduct audits of providers, I am very<br />

aware of the types of services provided, and<br />

the quality of care that is extended to the<br />

populations that are served. Many of our<br />

organizations utilize an outside firm to collect<br />

discharge satisfaction data, and when we<br />

receive a call that someone is dissatisfied, that<br />

information is followed up on immediately.<br />

I also receive calls from individuals who are<br />

unhappy <strong>with</strong> services they are receiving from<br />

providers. These complaints are documented<br />

and followed up on, and if need be, we bring<br />

the client and the team together to resolve the<br />

problem.<br />

GI: What advice would you give to<br />

someone just starting out as a compliance<br />

professional and setting up a compliance<br />

program<br />

CG: The first bit of advice I would offer<br />

is to ask questions. Reach out to other<br />

compliance professionals in the specific field<br />

and seek their input. Know that one person<br />

does not have to reinvent the wheel. Others<br />

have developed policies and procedures,<br />

compliance programs, and risk management<br />

plans. Read as much information as possible<br />

October 2008<br />

16<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


and get linked up <strong>with</strong> e-newsletters and the<br />

federal OIG Public Affairs updates. Reading<br />

industry journals is critical. Another very<br />

important piece of advice is to maintain a<br />

sense of humor. Things come up; people<br />

make mistakes; and sometimes, it all happens<br />

at once. Take a deep breath and move on.<br />

GI: Having an “effective” compliance<br />

program is critical for health care organizations.<br />

How would you define compliance<br />

effectiveness<br />

CG: An effective compliance program<br />

starts at the top. It acknowledges that events<br />

will occur, corrective action will take place,<br />

and both will be reported immediately as<br />

required. The compliance process requires<br />

careful and complete documentation every<br />

step of the way.<br />

GI: What do you feel have been major<br />

challenges for the health care compliance<br />

industry What do you believe will be the<br />

challenges for the future<br />

CG: The most recent challenges have<br />

included the new auditing bodies coming<br />

out of the federal government – ZPICs<br />

[Zone Program Integrity Contractors],<br />

RACs [Recovery Audit Contractors], MIPs<br />

[Medicaid Integrity Progam contractors],<br />

and the lack of communication between the<br />

federal auditors and state programs. I don’t<br />

see things changing in the foreseeable future<br />

in this area. I do believe that more states will<br />

follow New York and Texas and develop state<br />

OIG programs.<br />

The biggest challenges for the behavioral<br />

health care compliance industry – and the<br />

biggest vulnerabilities – are in documentation.<br />

About a year ago, the State of Illinois<br />

made significant changes in Illinois Medicaid<br />

Rule 132, and recently it made more changes.<br />

<strong>Health</strong> care workers are not confident that<br />

they are capturing everything that is required<br />

in their case notes.<br />

Behavioral health care bills Medicaid using<br />

medical codes. Practicing the science of<br />

physical medicine is much more exact than<br />

working in behavioral health care. An x-ray<br />

verifies a broken arm, and a cast is part of<br />

the treatment. Healing generally takes place<br />

<strong>with</strong>in a period of six weeks. Diagnosis and<br />

treatment of behavior health issues is much<br />

less black-and-white. It is much more difficult<br />

to define in medical terms the need to<br />

teach someone to balance a checkbook or to<br />

maneuver in a grocery store while hearing<br />

voices in their heads. Documentation is crucial.<br />

Treatments can be quite varied, and all<br />

treatments need to clearly relate to the diagnosis.<br />

Behavioral health care professionals not<br />

only need specialized training in their field,<br />

they also need continued training in meeting<br />

compliance requirements.<br />

Providers in McHenry County are committed<br />

to quality and collaboration. For example,<br />

they recently committed to working <strong>with</strong> an<br />

independent national consultant hired by the<br />

Mental <strong>Health</strong> Board to receive additional<br />

training in federal and state compliance<br />

regulations.<br />

GI: What tools does the McHenry County<br />

Mental <strong>Health</strong> Board have in place to help<br />

<strong>with</strong> compliance issues<br />

CG: Our compliance program includes<br />

open discussion of ethical dilemmas, questions,<br />

and concerns at monthly staff meetings,<br />

or if an employee prefers, privately <strong>with</strong><br />

a supervisor. Difficult questions are encouraged.<br />

We strive for an environment in which<br />

people feel comfortable coming forth <strong>with</strong><br />

their concerns. We have worked to create<br />

trust between coworkers.<br />

Additionally, we provide regular compliance<br />

training during these monthly meetings,<br />

and we offer access to Webinars and<br />

teleconferences as they become available.<br />

GI: How do you capture staff support for<br />

compliance<br />

CG: By creating an environment of trust.<br />

At the MHB, starting <strong>with</strong> the board of<br />

directors on down, issues of compliance are<br />

taken very seriously. Our leadership team is<br />

dedicated to an effective compliance plan that<br />

includes an open door to communication.<br />

We send out ongoing e-mail alerts that offer<br />

new information. We focus on doing the<br />

right thing rather then centering attention on<br />

what is wrong. We work hard to incorporate<br />

compliance in a manner in which people are<br />

not threatened, fostering an environment of<br />

openness.<br />

GI: Is the board of directors trained in<br />

issues of compliance<br />

CG: We have developed training for the<br />

MHB Board of Directors as well as for the<br />

boards of our funded agencies. They attend<br />

conferences that offer a wealth of information<br />

and opportunities to network <strong>with</strong><br />

people across the country. Members of our<br />

board of directors participate in our compliance<br />

committees, which include an ethics<br />

committee and a finance committee. n<br />

Contact Us!<br />

www.hcca-info.org<br />

info@hcca-info.org<br />

Fax: 952/988-0146<br />

HCCA<br />

6500 Barrie Road, Suite 250<br />

Minneapolis, MN 55435<br />

Phone: 888/580-8373<br />

To learn how to place an advertisment<br />

in Compliance Today, contact<br />

Margaret Dragon:<br />

e-mail: margaret.dragon@hcca-info.org<br />

phone: 781/593-4924<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

17<br />

October 2008


2300 lawyers in 30 locations. www.jonesday.com<br />

October 2008<br />

18<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Social networking<br />

Many compliance professionals are frustrated by compliance industry<br />

articles, conferences, and books that speak in general terms because<br />

they don’t apply to their specific segment of healthcare compliance.<br />

One of the most common complaints I receive is “All I hear about is<br />

hospital compliance.” Many people want to network <strong>with</strong> people who<br />

are dealing <strong>with</strong> issues specific to their segment of health care compliance.<br />

There are many segments of health care compliance <strong>with</strong> unique<br />

issues, such as long-term care, hospitals, group practice, research,<br />

behavioral health, pharma, med device, quality of care, etc. Special<br />

interest groups cut across all segments, such as ethics, social responsibility,<br />

privacy, security, etc. Compliance professionals are clamoring<br />

to get together in special interest groups. What we need is an easy and<br />

affordable way to get that done. We now have it.<br />

The Web is still in its infancy. Many benefits of the Web have yet to<br />

be realized. Buried in the morass of “features” or benefits of the Web<br />

are many emerging trends. One such trend is social networking. Social<br />

networking sites used by children have already exploded on the scene.<br />

Facebook can often be unprofessional and tawdry, but it is a sign of<br />

things to come for professionals. We have a great need to network<br />

more efficiently and effectively than we have in the past. Social<br />

networking software is about to explode on the scene for compliance<br />

professionals and the benefits are greater than you might expect.<br />

We all use some form of social networking now. There are blogs, Wiki<br />

technology, list serves, document sharing, and much more. Social<br />

networking is uncoordinated, inefficient, limited, and not always easy<br />

to use. However, solutions now exist that incorporate all of these social<br />

networking features into one package.<br />

Set up correctly, social networking software can have many benefits.<br />

These benefits allow special interest groups to communicate regularly<br />

and efficiently.<br />

Benefits<br />

n Improves communications<br />

n Keeps people connected<br />

n Facilitates networking to answer member questions and solve problems<br />

ROY sNELL<br />

n Saves time by sharing documents<br />

n Promotes collaboration and community<br />

n Professionally done social networking<br />

n Significant control of who you want to<br />

have access to you<br />

n Gives members the tools and lets them<br />

run them<br />

n Unlimited number of ways to subdivide<br />

large groups of people in the compliance and ethics profession<br />

into “special interest groups”<br />

The <strong>Health</strong> <strong>Care</strong> Compliance Association is implementing a social<br />

networking package that accomplishes all those benefits. There are<br />

seven integrated components. Within each component are multiple<br />

features. All of this is designed to solve the age-old desire for compliance<br />

professionals to network in special interest groups.<br />

n Member Directory<br />

o Name, address, photo, bio, communities of interest you belong to<br />

o Certification(s) you have achieved<br />

o Create <strong>your</strong> own personal networks<br />

o Find people <strong>with</strong> similar certification, interests, or classes you<br />

jointly attended, job history, education<br />

o Similar to, but more capable/professional than Facebook or<br />

LinkedIn<br />

o Brings business networking online<br />

o Members promote themselves online<br />

o Members can start their own blog<br />

n Forums<br />

o Threaded discussion<br />

o Permanent storage of previous discussions<br />

o Searchable content<br />

n Listserves<br />

o User definable<br />

o Can attach and “tag” documents (attach searchable key words)<br />

o More readable e-mails<br />

o Real time e-mail or daily summary<br />

n Document Library<br />

o Videos, photos, presentations, documents, pod casts, handouts,<br />

session recordings<br />

o Can be “tagged” <strong>with</strong> keywords by anyone<br />

o Link to contributor profile to assess credibility<br />

n Glossary of terms <strong>with</strong> Wiki technology<br />

Continued on page 78<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

19<br />

October 2008


EXPERIENCE.<br />

<br />

<br />

<br />

INTEGRITY.<br />

<br />

<br />

RESULTS.<br />

<br />

<br />

October 2008<br />

20<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Focus on<br />

Organizational Compliance Culture<br />

Organizational<br />

compliance culture:<br />

What message is<br />

<strong>your</strong> board and<br />

senior management<br />

sending<br />

By Jeff Sinaiko<br />

Editor’s note: Jeff Sinaiko is president of Sinaiko<br />

<strong>Health</strong>care Consulting, one of the nation’s leading<br />

independent healthcare management consulting<br />

firms. He works <strong>with</strong> healthcare organizations<br />

nationwide on a diverse range of compliance issues.<br />

For more information, please e-mail<br />

jeff@sinaikohc.com or go to www.sinaikohc.com.<br />

This is not a test of the emergency<br />

broadcast system (it worked just fine<br />

in our recent earthquake, you will all<br />

be happy to know). But, I do interrupt this<br />

series of articles on lab compliance and auditing<br />

to address an issue that has been weighing<br />

heavily on my mind - compliance culture and<br />

its determinant impact on whether an organization<br />

can achieve compliance effectiveness.<br />

In the July issue of Compliance Today, Scott<br />

Kelly wrote very capably on the subject of<br />

what compliance officers can do to maintain<br />

a culture of compliance in their organizations.<br />

I agree that compliance officers have<br />

a critical role in ensuring that a compliance<br />

program is executed, and that compliance<br />

culture must be fostered and reinforced by<br />

what occurs at the operating level every day.<br />

In my column this month, I want to build<br />

on that subject by addressing the issue of<br />

creating a culture of compliance, which<br />

can not be done by the compliance officers<br />

among us, and which experience indicates is<br />

the source of many organizations’ ongoing<br />

struggles <strong>with</strong> compliance.<br />

Creating a compliance culture must have at<br />

its base the focus, example, sponsorship, and<br />

stewardship of the board and the most senior<br />

level executives <strong>with</strong>in any organization. A<br />

clear message must be sent to every member<br />

of an organization through the tangible and<br />

identifiable actions of leadership: doing the<br />

right thing will inform all business conducted<br />

in the organization’s name.<br />

The compliance community focuses heavily<br />

on the tactical – the what, how, and when<br />

to do the myriad of tasks required to achieve<br />

compliance effectiveness (present company<br />

included). I’ve come to believe, however,<br />

that all the specific activity executed under<br />

the aegis of the compliance program can not<br />

truly generate a compliant organization and<br />

a culture of compliance <strong>with</strong>out this serious<br />

commitment and example set by the board<br />

and senior management.<br />

Any organization ultimately reflects such<br />

examples and the priorities set, not just<br />

through words, but most of all, through<br />

actions. If the organization’s board and most<br />

senior management fail to set this example<br />

through their own actions, the message will<br />

be clear, regardless of anything the Compliance<br />

Office and officer do.<br />

So, what specifically can be done on this<br />

level First, determine what message is sent<br />

to the organization via the board and senior<br />

management in this regard. Ask <strong>your</strong>self, for<br />

example, what <strong>your</strong> organization would do<br />

when a serious compliance issue is identified:<br />

n What is the priority If making budget,<br />

protecting a given physician relationship<br />

and/or limiting the cost of addressing<br />

the issue take precedence over diligently<br />

addressing the issue as the organization’s<br />

compliance officer or advisors may recommend,<br />

what message does that send<br />

n If the business people are allowed to<br />

establish the priorities for how the issue is<br />

addressed, perhaps even contrary to what<br />

the compliance officer knows to be the<br />

right way to address it, what message does<br />

that send<br />

n If the board and CEO (or other appropriate<br />

member of senior management) are not<br />

asking questions to assure themselves it is<br />

being handled appropriately, and are not<br />

involved in any of the discussions of resolution,<br />

how seriously is the organization really<br />

taking its compliance obligations<br />

I am not unrealistic as to economic mandates.<br />

We spend a huge amount of our time<br />

assisting clients to focus on and improve<br />

the critical elements of revenue capture and<br />

bottom-line performance. I am not suggesting<br />

that the organization has to spend money<br />

indiscriminately in order to be compliant,<br />

or that due diligence can not be applied in<br />

evaluating options. But, at the end of the day,<br />

the message sent by example must reflect the<br />

foundational principle that doing the right<br />

thing is the organization’s top priority. This<br />

is ultimately the only way to truly build a<br />

culture of compliance and, ultimately, to have<br />

an effective compliance program.<br />

There are times when these various priorities<br />

may be at odds. What choice will <strong>your</strong><br />

organization make<br />

Some concrete measures can be used as a basic<br />

evaluation of the board’s role in compliance.<br />

In 2004, the Federal Sentencing Guidelines<br />

(the source of the definition of current compliance<br />

programs) were revised to include<br />

specific functions of the board as a de facto<br />

eighth element of compliance programs. The<br />

Continued on page 22<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

21<br />

October 2008


WE HOLD OUR EMPLOYEES TO<br />

THE HIGHEST<br />

STANDARDS.<br />

THEIR<br />

OWN.<br />

I stand for <br />

Annalie, Database Coordinator<br />

We all strive to become the best at what we do. But it<br />

helps to have like-minded people surrounding you. At<br />

Stanford, forward thinking and a passion for advancement<br />

are things we all have in common. It's the standard we<br />

hold for our hospital, and one we each take great pride in.<br />

Compliance Facility Fee Auditor<br />

You will be a member of the Compliance Department<br />

team and conduct independent audits to determine<br />

organizational integrity of billing facility and technical<br />

hospital fees for inpatient and/or outpatient services,<br />

including detecting and correcting documentation, coding<br />

and billing errors. These audits consist of evaluating the<br />

adequacy and accuracy of documentation in support of<br />

services billed, including ICD-9/CPT/HCPCS and other<br />

third party payor codes, DRG assignment, APC code<br />

assignment, medical necessity of services and<br />

reimbursement overpayments and underpayments.<br />

We prefer a Bachelor's degree (Master's a plus) in <strong>Health</strong><br />

Information Management, Nursing or a healthcare related<br />

field or equivalent education/experience and at least 1 year<br />

of experience in facility fee coding, auditing or related<br />

work. The facility fee auditor positions are tiered positions<br />

providing growth opportunities as audit skills improve.<br />

Current opportunities include positions for candidates<br />

<strong>with</strong> intermediate documentation and coding skills as well<br />

as advanced skills, <strong>with</strong> experience in one or more of the<br />

following hospital/technical documentation and coding<br />

areas: DRG/MSDRG, APC, ICD/HCPCS/CPT, Medi-Cal<br />

and/or medical necessity determinations. Five years of<br />

recent, professional experience as an RN in a managed<br />

care/HMO, complex hospital or ambulatory care setting<br />

would also be considered, as well as case management<br />

or utilization review experience. Within six months of<br />

employment, all candidates must obtain CCS or CPC-H<br />

certification. Must have strong knowledge of Medicare<br />

and Medi-Cal documentation and coding rules/guidelines,<br />

ICD-9/CPT/HCPS/DRG coding rules, facility fee charge<br />

capture and reimbursement methodologies, including<br />

DRG, APC, CPT, ICD, HCPCS, etc. A CA RN license, CCS,<br />

CPC-H or CHC is preferred. Continuous documentation<br />

and coding education and skill advancement is provided<br />

in a team setting.<br />

To ensure <strong>your</strong> application is captured in our official files,<br />

you MUST apply online at: www.WeStandFor<strong>Care</strong>.com.<br />

Organizational compliance culture: ...continued from page 21<br />

OIG and AHLA jointly published a terrific white paper on the subject,<br />

available on the OIG Website, which provides considerable concrete guidance<br />

for directors. Without going into all of them, some examples of such<br />

guidance and the implications include:<br />

n The board must be responsible for assuring there is an effective compliance<br />

program. Are they<br />

n Is the board actively involved in creating and updating the organization’s<br />

Code of Conduct<br />

n The members must be educated and take responsibility for being educated<br />

on the subject. There is a difference between being independently<br />

educated on the organization’s compliance risks, risk assessment,<br />

and compliance program effectiveness, and passively enduring the<br />

occasional perfunctory update. One allows the board independently<br />

to fulfill their obligations as directors and ensure that a compliance<br />

culture is created and maintained by those responsible for doing so,<br />

the other does not. There are HCCA programs specifically for board<br />

members, for example. Are those attended<br />

n Has the board assured that the Compliance Office and officer are as<br />

independent as possible from both an organizational structure and a<br />

practical, day-to-day perspective<br />

n Has the board ensured that the compliance program has the resources<br />

it needs to meet its full obligations relative to the size and scope of<br />

the operation it is charged <strong>with</strong> protecting Has the board and/or<br />

senior management ensured that a budget exists for compliance that<br />

allows for such resources, and that it is not in conflict <strong>with</strong> operations<br />

managers’ own budget goals If the organization is a 400-physician<br />

medical group that has one coder in the Compliance department (not<br />

an uncommon finding) and does not use significant outside resources<br />

to supplement its efforts, can there really be a reasonable expectation<br />

that appropriate monitoring and resolution of the issues that will inevitably<br />

arise are occurring What message is sent to all those involved<br />

who must know full well that the Compliance Office can not meet its<br />

obligations <strong>with</strong> insufficient resources<br />

So, if you are a board member or a member of the “C-suite” what<br />

message are you sending and what are you doing to establish a culture of<br />

compliance from the top<br />

We now return to our regularly scheduled programming. n<br />

www.WeStandFor<strong>Care</strong>.com<br />

October 2008<br />

22<br />

EOE<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Medicare’s medical<br />

necessity criteria: A<br />

mystery in the making<br />

By: Lester J. Perling, Esq.<br />

Editor’s Note: Lester J. Perling is a partner promulgating formal policies like NCDs<br />

in Broad and Cassel in the Fort Lauderdale, and LCDs, the process of making coverage<br />

Florida office. He is a board-certified health law and medical necessity determinations in the<br />

attorney and author of the Medicare Claims absence of formal policy is not governed by<br />

Appeals Process Handbook, which is available statute or regulation. What evidence can<br />

at www.aspenpublishers.com. He can be reached contractors and subsequent adjudicators rely<br />

at 954/764-7060 or by e-mail at lperling@ on in making individual claim determinations<br />

in the absence of written policy Of the<br />

broadandcassel.com.<br />

significant amount of available medical and<br />

Many of the claim determinations scientific evidence on any particular item<br />

made by Medicare contractors or service, which evidence can adjudicators<br />

on a day-to-day basis involve throughout the appeals process use to support<br />

the application of national or local coverage decisions to either affirm or reverse the denial<br />

determinations (NCDs or LCDs), statements<br />

of national or local policy that describe does Medicare ensure that the evidence<br />

of a claim Perhaps most importantly, how<br />

whether and under what circumstances ultimately used is reliable<br />

Medicare will cover particular items and services.<br />

Because these policies are promulgated The answers to these questions have become<br />

pursuant to strict statutory procedures and particularly relevant of late as a result of<br />

must be developed based on reliable scientific a problematic trend in Medicare appeal<br />

evidence, Medicare contractors’ decisions determinations. Recently, Medicare appeal<br />

about coverage and medical necessity, made adjudicators have been relying on articles and<br />

as a result of these policies, should in turn be information featured on Internet Websites<br />

the result of reliable scientific evidence. The as bases for denying Medicare coverage for<br />

existence of these policies is intended to provide<br />

for greater consistency in Medicare claim two recent QIC reconsideration notices ref-<br />

health care items and services. For example,<br />

determinations, if not on a national scale, erencing Internet links to information posted<br />

then at least at the local level.<br />

on www.audiologyonline.com, www.entlink.<br />

net, and www.vestibularmedicine.com, to<br />

But in cases where no NCD, LCD, or other support their denial of reimbursement for<br />

formal written policy is applicable, contractors<br />

must make individual determinations the point made in this article regarding the<br />

services. Interestingly, and perhaps supporting<br />

based on the facts of the particular case. reliability (or lack thereof) of information<br />

If these claims are appealed, adjudicators posted online, two of the three web links<br />

such as qualified independent contractors referenced are either no longer accessible or<br />

(QICs) and administrative law judges (ALJs) temporarily unavailable.<br />

must also make determinations <strong>with</strong>out<br />

the guidance of formal written policies. In One would think that Medicare would forbid<br />

contrast to the highly regulated process of contractors’ and adjudicators’ use of on-line<br />

medical or scientific evidence, not only<br />

because of its inherent unreliability, but also<br />

because of the lack of predictability in claim<br />

determinations created by contractors’ and<br />

appeal adjudicators’ use of such Websites.<br />

But Medicare rules do not appear to prohibit<br />

the practice. In fact, Medicare standards for<br />

contractors’ and appeal adjudicators’ coverage<br />

and medical necessity determinations in the<br />

absence of formal written policy are vague or<br />

non-existent.<br />

Standards for determining coverage<br />

The Medicare Act confers on beneficiaries<br />

entitlement to a range of medical services<br />

defined only by broad categories. For<br />

example, Medicare Part A hospital insurance<br />

provides coverage for in-patient hospital<br />

services, hospice services, skilled nursing<br />

facility services, and some home health<br />

services. Medicare Part B covers physician’s<br />

services, diagnostic services, durable medical<br />

equipment, and a variety of other services not<br />

covered under the hospital insurance plan.<br />

The Medicare Act also sets forth certain statutory<br />

exclusions from coverage. For example,<br />

cosmetic procedures, custodial care, and<br />

dental care are never covered under Medicare.<br />

By far the most expansive statutory exclusion<br />

from coverage is the prohibition on “payment<br />

for items and services . . . not reasonable and<br />

necessary for the diagnosis or treatment of<br />

illness or injury or to improve the functioning<br />

of a malformed body member.” 1 Aside<br />

from the limited statutory exclusions just<br />

described, Congress did not define what is<br />

considered “not reasonable and necessary.”<br />

Instead, it vested authority in the Secretary<br />

of <strong>Health</strong> and Human Services to determine<br />

what is “medically necessary.” In turn, the<br />

Medicare Act authorizes the Secretary to enter<br />

into contracts <strong>with</strong> entities providing that<br />

the latter will determine whether a particular<br />

Continued on page 24<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

23<br />

October 2008


Medicare’s medical necessity criteria: A mystery in the making ...continued from page 23<br />

medical service is covered by Medicare, and<br />

if so, the amount of the reimbursable expense<br />

for that service. That is the role of Medicare<br />

contractors.<br />

Medicare has developed a complex system for<br />

developing coverage policies. Contractors first<br />

look to NCDs, which state whether Medicare<br />

will cover a particular item or service on a<br />

national basis, and often, the circumstances<br />

under which it will be covered. NCDs are<br />

binding on all Medicare contractors and<br />

on adjudicators throughout the Medicare<br />

appeals process. If no applicable NCD exists,<br />

Medicare contractors look to coverage provisions<br />

in Medicare’s interpretive manuals, or<br />

develop LCDs. LCDs serve the same purpose<br />

as NCDs, but apply only on a contractorwide<br />

basis and do not have a binding effect<br />

on adjudicators in the claims appeals process,<br />

although adjudicators must give “substantial<br />

deference” to an LCD that applies in a<br />

particular case.<br />

Numerous rules exist regarding the development<br />

and promulgation of NCDs and LCDs.<br />

For example, LCDs must be based on “the<br />

strongest evidence available,” including<br />

www.broadandcassel.com<br />

clinical trials, scientific data, or the consensus<br />

of expert medical opinion. Similarly, NCDs<br />

must be supported by a compilation of objective<br />

clinical scientific evidence that measures<br />

the medical benefits of the item or service.<br />

These and other guidelines ensure that<br />

determinations based on NCDs and LCDs<br />

are supported by reliable evidence.<br />

In the absence of a NCD or LCD, or other<br />

formal written policy, a contractor may still<br />

make a determination on a claim, but must<br />

do so based on the individual’s particular<br />

factual situation. 2 In contrast to the numerous<br />

requirements and guidelines for the<br />

development of NCDs and LCDs, very little<br />

published guidance exists regarding the procedures<br />

a contractor must undertake or the<br />

evidence a contractor is authorized to use<br />

in making individual claim determinations.<br />

Medicare policies do, however, state that<br />

contractors may not make automated claim<br />

denials (i.e., computer-generated denials that<br />

involve no personal review) in the absence<br />

of a clear written policy such as an NCD or<br />

LCD. In addition, Medicare policies require<br />

that, in making individual claim determinations,<br />

contractors follow standard guidelines<br />

We’ve made it a practice<br />

to deal <strong>with</strong> solutions.<br />

Our attorneys are available to handle<br />

a full range of services including:<br />

<strong>Health</strong> and Hospital Law<br />

Regulatory and Transactional Work for Physicians,<br />

Ambulatory Surgical Centers and Hospitals<br />

Medical Practice Consolidation<br />

White Collar Criminal and Civil <strong>Health</strong> Fraud Defense<br />

Corporate Liability, Compliance and Governance<br />

and Corporate Investigations and Voluntary Disclosure<br />

Litigation and Administrative Proceedings<br />

for <strong>Health</strong> <strong>Care</strong> Organizations and Professionals<br />

For more information, please contact:<br />

Gabriel Imperato, Managing Partner<br />

One Financial Plaza, Suite 2700, Fort Lauderdale, FL 33394<br />

954-764-7060 | gimperato@broadandcassel.com<br />

BOCA RATON DESTIN FT. LAUDERDALE MIAMI ORLANDO<br />

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for determining that a service is reasonable<br />

and necessary. Those guidelines require that<br />

contractors conclude that a service is reasonable<br />

and necessary only when the item or<br />

service is:<br />

n Safe and effective;<br />

n Not experimental or investigational; and<br />

n Appropriate, including the duration and<br />

frequency that is considered appropriate<br />

for the service, in terms of whether it is:<br />

o Furnished in accordance <strong>with</strong> accepted<br />

standards of medical practice for the<br />

diagnosis or treatment of the patient’s<br />

condition or to improve the function of<br />

a malformed body member;<br />

o Furnished in a setting appropriate to<br />

the patient’s medical needs and condition;<br />

o Ordered and furnished by qualifying<br />

personnel;<br />

o One that meets, but does not exceed,<br />

the patient’s medical need; and<br />

o At least as beneficial as an existing and<br />

available medically appropriate alternative.<br />

3<br />

There appear to be no guidelines that address<br />

how a contractor should determine when<br />

an item or service is “safe and effective,”<br />

“appropriate,” etc., and what evidence it is<br />

permitted to rely upon in order to come to<br />

that conclusion. This poses a problem for<br />

providers and suppliers, who benefit from<br />

anticipating which items and services receive<br />

Medicare coverage and which do not.<br />

The absence of NCDs and LCDs impacts not<br />

just a contractor’s initial determination on a<br />

claim. When claims initially adjudicated on<br />

a case-by-case basis are appealed, subsequent<br />

adjudicators will also make determinations<br />

<strong>with</strong>out the aid of NCDs or LCDs. In those<br />

situations, Medicare guidance as to what<br />

evidence or authority those adjudicators may<br />

rely on is virtually nonexistent.<br />

October 2008<br />

24<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Is no notice enough notice<br />

Legal principles require that the government<br />

afford certain procedures (known as “due<br />

process”) before depriving individuals of<br />

important life, liberty, or property interests.<br />

Among those procedures is the right to<br />

receive adequate notice before the government<br />

undertakes to deprive an individual of<br />

one of these protected interests. Providers’<br />

and suppliers’ right to receive reimbursement<br />

from the Medicare program is arguably one of<br />

the important property interests to which the<br />

protections of due process apply, especially<br />

when providers or suppliers have already<br />

performed the services for which they are<br />

being denied payment. It is for this reason<br />

that Medicare and its contractors are subject<br />

to strict rules requiring that proposed NCDs<br />

and LCDs be published before they become<br />

effective.<br />

Notice of this sort should also be required in<br />

the case of individual claim determinations.<br />

Providers and suppliers have an important<br />

property interest at stake, that being their<br />

right to reimbursement by the Medicare program,<br />

at least for services which have already<br />

been performed. They should not be deprived<br />

of that right <strong>with</strong>out adequate notice of the<br />

information and evidence a contractor will<br />

use in making coverage determinations.<br />

Adequate notice would allow providers and<br />

suppliers to make informed recommendations<br />

to beneficiaries and adjust their treatment<br />

options accordingly.<br />

Instead, it appears that Medicare contractors<br />

and adjudicators are systematically denying<br />

claim reimbursement to providers and<br />

suppliers, whose remuneration and benefits<br />

under the Medicare program will be affected,<br />

<strong>with</strong>out adequate notice of the kinds of evidence<br />

they use to make those determinations.<br />

The notice problem is magnified when the<br />

type of authority contractors and adjudicators<br />

may use includes Internet Websites, because<br />

of the vast amount of information available<br />

on-line. It is unreasonable to charge providers<br />

and suppliers <strong>with</strong> a duty of knowing which<br />

information on what Websites that Medicare<br />

will use to support its coverage and medical<br />

necessity determinations.<br />

Medicare’s vague or non-existent coverage and<br />

medical necessity standards and inadequate<br />

guidance in making individual claim determinations<br />

ultimately threaten providers’ and<br />

suppliers’ ability to practice and earn income.<br />

Without meaningful standards and useful,<br />

reliable, and consistent guidance, providers<br />

and suppliers are often left <strong>with</strong> no choice<br />

but to assume the risk of non-payment if a<br />

contractor or adjudicator deems the item or<br />

service not to be covered, or worse still, not<br />

furnish the item or service at all. Beneficiaries<br />

also have an interest in access to clear<br />

information regarding what the Medicare<br />

program will cover to foster confidence in<br />

the health care system and to allow informed<br />

decision-making on their part.<br />

Limitations on liability<br />

The Medicare Act provides financial relief to<br />

providers and suppliers by permitting Medicare<br />

to make payment for items and services<br />

for which Medicare payment would otherwise<br />

be denied in instances where the provider or<br />

supplier knew, or could reasonably have been<br />

expected to know, that the items or services<br />

were not covered. These rules are known<br />

as the “limitation on liability” provisions.<br />

Medicare contractors determine whether the<br />

provider or supplier had prior knowledge<br />

that services or items would likely be denied<br />

or whether knowledge reasonably could have<br />

been expected.<br />

Aside from having received notice from<br />

Medicare (in the form of either actual written<br />

notice to the provider or supplier, or manual<br />

instructions, bulletins, directives, etc.) that<br />

the same or similar items or services are<br />

not covered, the only other evidence of a<br />

provider’s or supplier’s fault that a contractor<br />

can consider is the provision of items<br />

and services in a manner “inconsistent <strong>with</strong><br />

acceptable standards of practice in the local<br />

medical community.” Medicare policy states<br />

that “acceptable standards of practice in the<br />

medical community” are determined by<br />

looking to:<br />

published medical literature, a consensus<br />

of expert medical opinion, and consultations<br />

<strong>with</strong> their medical staff, medical<br />

associations, including local medical societies,<br />

and other health experts. “Published<br />

medical literature” refers generally to<br />

scientific data or research studies that have<br />

been published in peer-reviewed medical<br />

journals or other specialty journals that<br />

are well recognized by the medical profession,<br />

such as the New England Journal<br />

of Medicine and the Journal of the<br />

American Medical Association. 4<br />

Providers or suppliers who are found at fault<br />

under the limitation on liability provisions<br />

may appeal that determination. Those whose<br />

individual claims have been denied based<br />

on evidence from Internet Websites (in the<br />

absence of formal written policy) and who<br />

did not receive any other form of written<br />

notice from Medicare that the same or similar<br />

claims were not covered, may have a good<br />

argument that their fault determination<br />

should be reversed. In order to argue this successfully,<br />

the on-line information referenced<br />

in a contractor’s notice of decision cannot be<br />

material reprinted from a source which could<br />

be considered “published medical literature.”<br />

In addition, providers or suppliers should<br />

be prepared to present evidence, perhaps by<br />

medical associations or health experts, that<br />

the consensus of medical opinion and/or<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

25<br />

October 2008


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Medicare’s medical necessity criteria: A mystery in the making<br />

...continued from page 25<br />

community standards do, in fact, support coverage of the items or<br />

services at issue.<br />

Conclusion<br />

Under the current system, Medicare is not prevented from infinitely<br />

expanding the sources of information upon which its contractors’<br />

and adjudicators’ individual claim determinations are based. The<br />

fact that Medicare appeal adjudicators have begun to use articles<br />

posted on Internet Websites as bases to support adverse claim<br />

determinations only reinforces that conclusion. Challenging this<br />

practice based on Medicare’s limitation on liability provisions may<br />

or may not prove successful. In any case, that would provide only<br />

a temporary fix. A permanent solution to this problem is needed.<br />

Medicare’s formal written policies delineate the type of medical<br />

and scientific evidence NCDs and LCDs may be based on. Similar<br />

guidance should be applicable to contractors’ individual claim<br />

determinations. This would prevent contractors from resorting to<br />

Internet Websites to support their claim determinations, a practice<br />

which is detrimental to providers, suppliers, and the Medicare<br />

system as a whole. n<br />

1 42 U.S.C. § 1395y(a)(1)(A).<br />

2 See Heckler v. Ringer, 466 U.S. 602, 617 (1984) (acknowledging that the Secretary has discretion to either<br />

establish a generally applicable rule or allow claim adjudication on a case-by-case basis).<br />

3 Centers For Medicare And Medicaid Services, Medicare Program Integrity Manual (Pub. 100-08), Chapter<br />

13, §§ 13.3, 13.5.1.<br />

4 Centers for Medicare and Medicaid Services, Medicare Claims Processing Manual (Pub. 100-04), Chapter<br />

30, § 40.1.3.<br />

Be Sure to Get Your CHC <strong>CEU</strong>s<br />

Inserted in this issue of Compliance Today is a quiz related to<br />

the articles:<br />

n The 1-2-3s of claims sampling to resolve overpayment<br />

errors — By B. Bo Martin, page 32<br />

n Quality of care and compliance: Existing challenges and<br />

first steps for hospitals — By Cheryl L. Wagonhurst and<br />

Nathaniel M. Lacktman, page 46<br />

n Complying <strong>with</strong> the HIPAA Privacy Rule: What you need to<br />

know — By Rebecca C. Fayed, page 59<br />

To obtain <strong>your</strong> <strong>CEU</strong>s, take the quiz and print <strong>your</strong> name at the<br />

top of the form. Fax it to Liz Hergert at 952/988-0146, or mail<br />

it to Liz’s attention at HCCA, 6500 Barrie Road, Suite 250,<br />

Minneapolis, MN 55435. Questions Please call Liz Hergert at<br />

888/580-8373.<br />

33170<br />

www.gwu.edu/gradinfo<br />

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AFFIRMATIVE ACTION INSTITUTION CERTIFIED TO OPERATE IN VA BY SCHEV.<br />

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October 2008<br />

26<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Exploring the question:<br />

Does this really make<br />

a compliance program<br />

“effective”<br />

Editor’s note: Catherine Boerner is president<br />

of Boerner Consulting, LLC, a health care<br />

consulting firm in New Berlin, Wisconsin. Ms.<br />

Boerner was President of the HIPAA Collaborative<br />

of Wisconsin (HIPAA COW) for three years<br />

from 2005-2007 and helped revise the Hospital<br />

Payment Monitoring Program (HPMP)<br />

Compliance Workbook for the QIO community<br />

and acute-care PPS hospitals. She may be<br />

reached by telephone at 414/ 427-8263 or by<br />

e-mail at cboerner@boernerconsultingllc.com.<br />

From the US Sentencing Guidelines,<br />

the Office of the Inspector General<br />

(OIG) Guidance and Supplemental<br />

Compliance Program Guidance documents,<br />

American <strong>Health</strong> Lawyers Association<br />

(AHLA) and OIG resource documents as<br />

well as Corporate Integrity Agreements, I<br />

think we all have a pretty good idea what the<br />

government is looking for in a compliance<br />

program. The structures and processes outlined<br />

in these documents clearly show what<br />

is expected of the infrastructure of a compliance<br />

program, but still many people have<br />

questions, especially <strong>with</strong>in organizations.<br />

Do all of these structures and processes really<br />

make the compliance program effective If<br />

we have these structures and processes, what<br />

outcome measures can we look to in order<br />

to demonstrate that the structures and processes<br />

are working or are effective And even<br />

if these structures and processes are working,<br />

based upon these outcome measures, is our<br />

compliance program, as a whole, really “effective”<br />

in detecting and preventing regulatory<br />

compliance risks<br />

By Catherine Boerner, JD, CHC<br />

Compliance culture<br />

If you want to make the argument that you<br />

do not need all of the structures and processes<br />

(otherwise known as the seven elements)<br />

outlined in the OIG Supplemental Guidance<br />

to be “effective,” you would need to start by<br />

demonstrating that you have achieved some<br />

of the most important outcome measures of<br />

the compliance program, perhaps despite the<br />

lack of certain structures and processes.<br />

The most important outcome measures<br />

involve demonstrating that a strong culture<br />

of compliance has formed and is sustainable.<br />

This strong culture of compliance needs to be<br />

evident not only throughout the workforce,<br />

but especially at the management level. I<br />

think it is important to explore what a strong<br />

culture of compliance means and explore<br />

how you prove it to an external auditor or the<br />

government.<br />

Cultures can be difficult to measure as they<br />

evolve. I like to quote Roy Snell, CEO,<br />

HCCA when he said “Many people get into<br />

trouble more often because of the way they<br />

deal <strong>with</strong> or react to their mistakes, rather<br />

than for the mistakes themselves.” This speaks<br />

directly to culture. How does <strong>your</strong> organization<br />

respond to mistakes or issues that it<br />

becomes aware of Many of you experience<br />

(even <strong>with</strong>in a strong compliance culture)<br />

that as compliance issues get raised, a sense<br />

of urgency follows to investigate and bring<br />

the issue to resolution. However, you lose<br />

steam at the end of the process and weeks<br />

turn into months, and before you know it,<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

six months have gone by <strong>with</strong>out obtaining<br />

the corrective action and follow-up necessary<br />

to prevent it from happening again; let alone<br />

putting it on next year’s compliance work<br />

plan to monitor the resolution (if you have an<br />

annual work plan) or putting it on next years<br />

compliance audit plan to actually perform a<br />

follow-up audit (if you have an annual audit<br />

plan). Other priorities present themselves and<br />

if you don’t have the structure and process<br />

to track the issue in <strong>your</strong> compliance log<br />

and have a compliance committee follow its<br />

progress and receive updates, the outcome of<br />

concluding the investigation appropriately<br />

will not be achieved. Here I would argue that<br />

the structure and process of the reporting<br />

mechanism is part of an effective compliance<br />

program and will help improve the outcomes<br />

of consistently resolving the issues promptly<br />

and following up on corrective action.<br />

I have seen evidence of a strong compliance<br />

culture measured through employee survey<br />

results; however, behind the scenes, the<br />

compliance program infrastructure lacked the<br />

Compliance department or management proactively<br />

addressing compliance risks. Serious<br />

gaps were identified <strong>with</strong> sustaining compliance<br />

<strong>with</strong> the changing billing regulations. If<br />

key managers are not engaged or, more likely,<br />

do not have the support and/or budget <strong>with</strong>in<br />

their department to keep up <strong>with</strong> regulatory<br />

change and risk, a compliance culture alone<br />

will not keep you out of trouble.<br />

Therefore, even <strong>with</strong> the compliance culture<br />

being a main goal, you would have to concede<br />

that <strong>with</strong>out the structures and processes, it<br />

is very difficult to keep up <strong>with</strong> the changing<br />

regulatory environment and continue to focus<br />

upon and proactively mitigate compliance risks<br />

in the organization. So, I would argue that the<br />

compliance culture is really not enough, by<br />

itself, to demonstrate compliance.<br />

Continued on page 29<br />

27<br />

October 2008


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October 2008<br />

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“Does this really make a compliance program “effective”” ...continued from page 27<br />

Effectiveness is the important link between<br />

the structure and process measures and<br />

the outcome measures. The more you can<br />

demonstrate that you have the structures<br />

and processes of the seven elements and that<br />

they are working by demonstrating outcome<br />

measures, the closer you are to arguing that<br />

you have an effective compliance program.<br />

Structure measures refer to how the elements<br />

of the compliance program are organized and<br />

the capacity of the organization to prevent<br />

and detect violations of law. Process measures<br />

refer to the manner in which the organization<br />

seeks to prevent and detect violations of<br />

law. Outcome measures refer to observable,<br />

measurable indications of preventing and<br />

detecting violations of law and creating a<br />

compliant culture. The compliance culture<br />

outcome measures can be tied directly into<br />

whether there is awareness of these structures<br />

and processes and how to use them. For<br />

example, you have the structure of a reporting<br />

mechanism, a hotline. You have a process to<br />

record in a compliance log concerns reported<br />

and take appropriate action, and from an<br />

employee survey you can demonstrate that<br />

90% of employees surveyed knew about the<br />

compliance reporting hotline. This demonstrates<br />

one of many links of the effectiveness<br />

of the reporting mechanism.<br />

I find it helpful to measure effectiveness by<br />

breaking the compliance program down into<br />

its elements and measuring the effectiveness<br />

of each element. For example, I have broken<br />

down the elements of a compliance program<br />

into the following phases:<br />

Phase I: Authorization<br />

Phase II: Code of Conduct<br />

Phase III: Policies and Procedures<br />

Phase IV: General Training Programs<br />

Phase V: Specialized Training<br />

Programs<br />

Phase VI: Reporting Mechanism<br />

Phase VII: Monitoring and Auditing<br />

Phase VIII: Response and Prevention<br />

Phase IX: Enforcement and Discipline<br />

Each phase has many structure, process, and<br />

outcome measures to help demonstrate the<br />

effectiveness of that element of the compliance<br />

program. This process makes it easy to<br />

determine areas of strength and weakness<br />

<strong>with</strong>in the compliance program in more of an<br />

objective manner.<br />

Boerner Consulting, LLC, through its partnership<br />

<strong>with</strong> Mediregs, is using its effectiveness<br />

assessment, ComplyMark TM , to also start<br />

scoring compliance programs in an effort to<br />

one day provide a benchmark. An example is<br />

provided below:<br />

This heatmap can help you see that you may<br />

have acceptable structures and outcomes, but<br />

if <strong>your</strong> processes are weak, it may be difficult<br />

to sustain the outcomes of <strong>your</strong> compliance<br />

program overtime. It can also help you<br />

demonstrate results in areas of <strong>your</strong> program<br />

where you have been focusing <strong>your</strong> efforts<br />

and how to further obtain balance in <strong>your</strong><br />

compliance program.<br />

Regulatory risks<br />

In discussing the effectiveness of the<br />

structures and processes of <strong>your</strong> compliance<br />

program tied to outcome measures, you may<br />

be wondering: What if, despite our compliance<br />

program infrastructure, we don’t discover<br />

our lack of compliance <strong>with</strong> an important<br />

regulation Does an “effective” compliance<br />

program mean you are in compliance <strong>with</strong><br />

every regulation Are there certain regulations<br />

that mean <strong>your</strong> compliance program should<br />

be deemed not “effective” if you find out you<br />

are not complying <strong>with</strong> them<br />

This leads you back to: What are the<br />

structures and processes you can point to in<br />

order to demonstrate that you have reacted<br />

appropriately to regulatory compliance<br />

concerns reported, conducted investigation,<br />

taken corrective action, etc.<br />

Continued on page 30<br />

Phase Description Structure Process Outcome Score<br />

Phase I Authorization 22 of 28 6 of 6 12 of 14 40 of 48<br />

Phase II Code of Conduct 2 of 2 10 of 12 8 of 8 20 of 22<br />

Phase III Policies and Procedures 2 of 4 1 of 4 13 of 22 16 of 30<br />

Phase IV General Training 10 of 10 6 of 6 10 of 10 26 of 26<br />

Phase V Specialized Training 4 of 8 3 of 12 4 of 6 11 of 26<br />

Phase VI Reporting Mechanisms 3 of 4 4 of 6 18 of 18 25 of 28<br />

Phase VII Monitoring and Auditing 5 of 12 10 of 16 8 of 8 23 of 36<br />

Phase VIII Response and Prevention 2 of 2 5 of 10 6 of 8 13 of 20<br />

Phase IX Enforcement and Discipline 2 of 2 4 of 4 9 of 10 15 of 16<br />

Overall Score 52 of 72 49 of 76 88 of 104 189 of 252<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

29<br />

October 2008


“Does this really make a compliance<br />

program “effective””<br />

...continued from page 29<br />

Also, what are the structures and processes<br />

you can point to in order to demonstrate that<br />

you have been proactive in trying to address<br />

regulatory risk by performing an annual risk<br />

assessment based upon the OIG Work Plan,<br />

Conditions of Participation, etc, prioritized<br />

areas to monitor and audit each year and<br />

completed such activities.<br />

certified in<br />

CHC<br />

healthcare<br />

compliance<br />

The Compliance<br />

Professional’s Certification<br />

The Compliance Certification Board (CCB) compliance<br />

certification examination is available in all 50 states. Join <strong>your</strong><br />

peers and become Certified in <strong>Health</strong>care Compliance (CHC).<br />

In conclusion, this is not about being<br />

perfect. This is about having the structures<br />

and processes in place to proactively address<br />

on-going regulatory risks and react and<br />

respond appropriately to reported concerns of<br />

potential non-compliance. n<br />

Be Sure to Get Your<br />

CHC <strong>CEU</strong>s<br />

Inserted in this issue of Compliance<br />

Today is a quiz related to the articles:<br />

n The 1-2-3s of claims sampling to<br />

resolve overpayment errors —<br />

By B. Bo Martin, page 32<br />

n Quality of care and compliance:<br />

Existing challenges and first<br />

steps for hospitals — By Cheryl<br />

L. Wagonhurst and Nathaniel M.<br />

Lacktman, page 46<br />

n Complying <strong>with</strong> the HIPAA Privacy<br />

Rule: What you need to know —<br />

By Rebecca C. Fayed, page 59<br />

To obtain <strong>your</strong> <strong>CEU</strong>s, take the quiz and<br />

print <strong>your</strong> name at the top of the form.<br />

Fax it to Liz Hergert at 952/988-0146,<br />

or mail it to Liz’s attention at HCCA,<br />

6500 Barrie Road, Suite 250,<br />

Minneapolis, MN 55435. Questions<br />

Please call Liz Hergert at 888/580-8373.<br />

Compliance Today readers taking the<br />

<strong>CEU</strong> quiz have one year from the<br />

published date of the <strong>CEU</strong> article to<br />

submit their completed quiz.<br />

CHC certification benefits:<br />

n Enhances the credibility of the<br />

compliance practitioner<br />

n Enhances the credibility of the<br />

compliance programs staffed by<br />

these certified professionals<br />

n Assures that each certified<br />

compliance practitioner has the<br />

broad knowledge base necessary to<br />

perform the compliance function<br />

n Establishes professional standards<br />

and status for compliance<br />

professionals<br />

n Facilitates compliance work for<br />

compliance practitioners in dealing<br />

<strong>with</strong> other professionals in the<br />

industry, such as physicians and<br />

attorneys<br />

n Demonstrates the hard work and<br />

dedication necessary to perform the<br />

compliance task<br />

Since June 26, 2000, when CHC<br />

certification became available, hundreds of<br />

<strong>your</strong> colleagues have become Certified in<br />

<strong>Health</strong>care Compliance. Linda Wolverton,<br />

CHC, says she sought CHC certification<br />

because “many knowledgeable people work<br />

in compliance and I wanted my peers to<br />

recognize me as one of their own.”<br />

For more information about CHC<br />

certification, please call 888/580-8373,<br />

e-mail ccb@hcca-info.org or click on the<br />

CCB Certification button on the HCCA<br />

Web site at www.hcca-info.org. n<br />

Congratulations on achieving<br />

CHC status! The Compliance<br />

Certification Board announces<br />

that the following individuals have<br />

recently successfully completed the<br />

Certified in <strong>Health</strong>care Compliance<br />

examination, earning CHC<br />

designation:<br />

Catherine M. Duffy<br />

Carol A, Kriebel<br />

Marshall Vernon Preddy<br />

Beth-Ann Nmn Saul<br />

Amy Katherine Terrell<br />

CHC-F<br />

Debbie Troklus<br />

Steve Ortquist<br />

Shawn DeGroot<br />

Rita Scichilone<br />

Christine Bachrach<br />

Sheryl Vacca<br />

Marti Arvin<br />

John Falcetano<br />

October 2008<br />

30<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Certification – the<br />

recognized mark of a<br />

professional<br />

By Margaret Dragon<br />

The survey also indicates a 6% increase for<br />

the compliance certification requirement for<br />

attorneys. (Survey results are available on the<br />

HCCA website at www.hcca-info.org under<br />

the “Compliance Info” tab).<br />

Editor’s note: Margaret Dragon is Director of<br />

Communication for the Society or Corporate<br />

Compliance and the <strong>Health</strong> <strong>Care</strong> Compliance<br />

Association. She may be reached by e-mail at<br />

margaret.dragon@corporatecompliance.org or by<br />

telephone at 781/593-4924.<br />

Why go through the preparation and process<br />

of becoming certified Why do so many<br />

employers prefer certification when hiring<br />

Compliance department staff What value<br />

does certification hold for the compliance<br />

and ethics professional Compliance Today<br />

asked a number of compliance and ethics<br />

professionals these and other questions about<br />

compliance and ethics certification, and here<br />

are the results.<br />

Employers take notice<br />

It is common knowledge that certification<br />

indicates a certain level of competency in a<br />

specific profession, so it is no surprise that,<br />

more and more, compliance certification<br />

is becoming preferred or even required.<br />

According to Compliance Certification Board<br />

(CCB) President Debbie Troklus, CHC-F<br />

“Employers believe compliance and ethics<br />

professionals, who have taken the time to<br />

obtain certification, demonstrate a high level<br />

of knowledge in the field and dedication to<br />

the profession.”<br />

Professional certification provides employers<br />

<strong>with</strong> “assurance of competency and also<br />

demonstrates a personal commitment to<br />

excellence,” explains Rita Scichilone, MHSA,<br />

RHIA, CCS, CCS-P, CHC-F, Director,<br />

Practice Leadership <strong>with</strong> the American <strong>Health</strong><br />

Information Management Association.<br />

With an increasingly competitive workforce,<br />

employers can and are requiring professional<br />

credentials, explains Scichilone. “Some<br />

employers may widen their search by listing<br />

a compliance position as CHC [Certified in<br />

<strong>Health</strong>care Compliance] or CCEP [Certified<br />

Compliance and Ethics Professional]<br />

preferred, since it can be a negotiation factor<br />

for the right individual,” said Scichilone.<br />

“Compliance certification lends credibility to<br />

the candidate,” adds Troklus.<br />

Compliance and ethics professional Shawn<br />

DeGroot, CHC-F, CCEP, Vice President of<br />

Corporate Responsibility for Regional <strong>Health</strong><br />

in Rapid City, South Dakota points out that<br />

during her interview <strong>with</strong> Regional <strong>Health</strong><br />

Board of Directors, the compliance credential<br />

“relayed the point that I was personally and<br />

professional motivated to continue to learn<br />

and improve.” DeGroot says that she requires<br />

compliance certification for the Director<br />

position [at Regional <strong>Health</strong>] or [requires]<br />

that he/she “attain the credential <strong>with</strong>in two<br />

years.”<br />

Survey confirms trend<br />

Recent survey results agree <strong>with</strong> Scichilone<br />

and DeGroot. According to a national survey<br />

conducted by the <strong>Health</strong> <strong>Care</strong> Compliance<br />

Association (HCCA) in 2008, the compliance<br />

certification requirement has steadily<br />

increased since it first began tracking this<br />

information in 2006. For example, the 2008<br />

survey indicated that 21% of the respondents<br />

require Assistant Compliance Officers be<br />

CHC, up from 17% in 2006; during that<br />

same time, the certification requirement for<br />

Compliance Generalists increased by 7%.<br />

John Falcetano, CCEP, CHC, CHC-F,<br />

CHRC, CIA, Chief Audit & Compliance<br />

Officer for the University <strong>Health</strong> Systems of<br />

Eastern Carolina, says he prefers certification<br />

when hiring Compliance department staff.<br />

“I have worked <strong>with</strong> my staff and encourage<br />

them to become certified. In fact, one of my<br />

staff just completed the Research Academy in<br />

June 2008 and became Certified in <strong>Health</strong>care<br />

Research Compliance (CHRC).”<br />

Heightened credibility<br />

Employers are hiring certified compliance and<br />

ethics professionals. “The credential provides<br />

increased credibility in the industry on both<br />

the individual and organizational levels,” says<br />

Robert Lesser, Deputy Director, McHenry<br />

County Mental <strong>Health</strong> Board, in Crystal<br />

Lake, Illinois... “Having a credentialed staff<br />

demonstrates that both the individual and the<br />

organization are committed to ensuring that<br />

they will be meeting the required standards,<br />

whether they related to financial, clinical,<br />

legal, or licensure requirements,” he added.<br />

Lesser suggests that having a certified compliance<br />

officer “facilitates confidence in the<br />

minds of monitoring entities. The regulators<br />

who monitor know that their monitoring<br />

activities will likely occur <strong>with</strong> greater ease,<br />

because of the increased likelihood of finding<br />

record keeping performed in a manner that<br />

facilitates easier review and accuracy.”<br />

Compliance certification is a job requirement<br />

and it “was a factor in the decision to interview<br />

me for the job,” said Danna Teicheira,<br />

CHC, CCEP, Compliance Specialist/Privacy<br />

Continued on page 88<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

31<br />

October 2008


The 1-2-3s of claims<br />

sampling to resolve<br />

overpayment errors<br />

By B. Bo Martin, PhD<br />

Recovery Audit Contractors or other payer<br />

agents) present their allegations and quantifications<br />

of significant overpayment errors.<br />

Other parties should be held to the same<br />

minimum standard of rigor and scientific<br />

validity as health care providers.<br />

Editor’s note: B. Bo Martin is Associate Director<br />

<strong>with</strong> Navigant Consulting. He may be reached<br />

by telephone in Chicago at 312/583-6921 or by<br />

e-mail at bmartin@navigantconsulting.com.<br />

Sampling claims to resolve overpayment<br />

errors is now a common practice<br />

in the health care industry. The<br />

measurement of error rates and the quantification<br />

of overpayments no longer require that<br />

every potential error be reviewed. It is also, in<br />

some ways, a practice unique to this industry.<br />

Many health care providers routinely rely on<br />

claims sampling to test for potential errors<br />

and to quantify overpayments that they have<br />

received from government payers in order to<br />

self-disclose these errors. 1<br />

Claims sampling adds rigor and scientific<br />

validity to a health care providers’ compliance<br />

program. This article assesses when claims<br />

sampling can be most helpful and outlines<br />

the major considerations in implementing a<br />

claims sampling process.<br />

Why sample<br />

Before initiating claims sampling, it is critical<br />

to address certain questions that concern the<br />

overall process: Why use claims sampling<br />

instead of a review of an entire claims<br />

population If sampling is preferred, why<br />

are the results acceptable as representative<br />

in measuring an error rate and quantifying<br />

an overpayment for the entire population<br />

The answer to the first question is practical:<br />

sampling should be used when it is more<br />

cost-effective, quicker, or less disruptive,<br />

and still sufficiently precise for resolving an<br />

investigation or dispute concerning overpayment<br />

errors.<br />

The answer to the second question, about<br />

accepting a claims sample as representative<br />

for a population, concerns two statistical<br />

principles: bias and precision. The method<br />

of randomly drawing a claims sample helps<br />

to prevent the introduction of biases into the<br />

final results. Random sampling removes the<br />

proverbial “hand on the scales”—either as<br />

too light or too heavy—for the measurement<br />

and quantification by those conducting the<br />

review. Furthermore, the larger the sample<br />

size, the greater the sample’s precision for<br />

measuring an error rate and quantifying an<br />

overpayment in the population. (We will<br />

explore the determination of sample size in<br />

the next section.)<br />

After a claims sampling process is completed,<br />

other critical questions may arise about the<br />

details in the process. Unfortunately, a flaw<br />

in one step in the process can impact the<br />

scientific validity of any final measurement or<br />

quantification for a population. It is therefore<br />

important to have a comprehensive plan<br />

from the outset that can address practical<br />

issues when they arise, because addressing<br />

them later may not be possible. Several steps<br />

should be considered in developing a claims<br />

sampling plan.<br />

How to sample<br />

A health care provider should generally follow<br />

certain major steps for sampling claims to<br />

resolve payment errors. These steps should<br />

also be assessed when other parties (e.g.,<br />

There are six major steps or milestones in<br />

the overall process for claims sampling, and<br />

critical considerations <strong>with</strong>in these steps. The<br />

following practical observations and relevant<br />

case examples are not meant to be all-inclusive,<br />

but rather alert the reader to the types of<br />

questions that should be asked and answered<br />

as fully as possible in advance. Claims<br />

sampling will never be a strictly cookie-cutter<br />

process in which the same actions are taken<br />

and the same formulas are used. It is essential<br />

to document the questions and answers that<br />

occur during a specific sampling exercise.<br />

Much of scientific validity is based on the<br />

ability to re-create the process at each step.<br />

Step 1: Define the potential error<br />

This first step of defining the potential error<br />

that led to a potential overpayment has the<br />

important effect of regulating all of the subsequent<br />

steps. It can become very difficult to<br />

quantify an error from the collected, sampled,<br />

and analyzed data if the error was not defined<br />

at the beginning. This definition can be based<br />

on non-statistical observations about how a<br />

health care provider’s operations may cause<br />

errors in claims and lead to corresponding<br />

overpayments. Conversely, it can be misrepresentative<br />

to quantify overpayments from<br />

sampled claims for a potential error that has<br />

no other reasonable indication of occurring.<br />

For example, consider the current issue of<br />

potential errors in one-day stay admissions.<br />

Not every one-day stay admission needs to<br />

be reviewed in order to measure the rate at<br />

which some stays were admitted in error.<br />

Instead, sampling a portion of claims may<br />

October 2008<br />

32<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


suffice. This potential error can be considered<br />

broadly, (i.e., for all one-day stay admissions<br />

at a hospital) or narrowly (i.e., for one-day<br />

stay admissions only for a certain type of<br />

care). Both have advantages in terms of<br />

measuring an error rate and quantifying<br />

overpayments. Yet, if this potential error is<br />

defined broadly, it might be difficult later to<br />

confirm common root-causes for stays that<br />

were incorrectly coded as an admission. If<br />

this potential error is defined narrowly for<br />

a certain type of care, it will be improper<br />

to later extrapolate the sample results to all<br />

admissions at a hospital.<br />

Step 2: Create sampling units and a<br />

sampling frame<br />

Sampling units and a sampling frame are<br />

technical terms that should be easy to define<br />

in any review. A sampling unit is what will<br />

be individually reviewed (e.g., a one-day stay<br />

admission that may be in error). A sampling<br />

frame is an “enumerated listing” of all the<br />

sampling units for the review (i.e., a listing<br />

of all one-day stay admissions <strong>with</strong> each<br />

assigned a unique and identifying number).<br />

A sampling frame can be as simple as a<br />

spreadsheet <strong>with</strong> each claim listed in its own<br />

row and <strong>with</strong> its identifying number.<br />

A sampling frame should be validated against<br />

contemporaneous reports. For example, if a<br />

review defined errors in overpayments only<br />

for one-day stay admissions for pneumonia<br />

cases during a certain year, then the number<br />

of units in the sampling frame should be<br />

validated to the number of admissions that<br />

had been recorded for this type of case during<br />

that year. This validation helps to establish the<br />

reasonableness of the final extrapolation of<br />

the sample results to a certain population.<br />

Step 3: Randomly draw and analyze a<br />

probe sample<br />

RAT-STAT statistical software, freely available<br />

from the OIG, 2 is very helpful for randomly<br />

drawing samples, calculating a full sample<br />

size, and extrapolating sample results for a<br />

population.<br />

A probe sample has a relatively small size,<br />

typically 30 to 50 sampling units. The<br />

analysis of the probe sample will enable the<br />

reviewer to roughly measure the error rate<br />

and roughly quantify the overpayments. Neither<br />

this measurement nor the quantification<br />

will be sufficient to report final results about<br />

a population. Rather, the analysis of a probe<br />

sample can be a decision-point for continuing<br />

or stopping the review.<br />

If the error rate or average overpayment is de<br />

minimus in the probe sample, then it might<br />

be considered very unlikely for the population’s<br />

error rate or total overpayments to be<br />

sufficiently large to merit reporting. Even by<br />

this step, the beneficial (and, hopefully, not<br />

frustrating) consequences of defining the<br />

potential error in overpayments will be fully<br />

apparent to the reviewer.<br />

Step 4: Calculate the size for a full sample<br />

Several factors are used to calculate the size<br />

for a full sample. The reviewer must choose a<br />

desired confidence level and desired precision,<br />

and the probe sample can provide the<br />

roughly estimated variation <strong>with</strong> respect to<br />

the error rate and the overpayments among<br />

the sampling units in the sampling frame.<br />

The greater the desired confidence level, the<br />

greater the desired precision, or the greater<br />

the variation among the sampling units, then<br />

the larger the full sample will be. Precision<br />

is occasionally expressed only as a precision<br />

percentage during this step. The precision<br />

percentage is the width of the confidence<br />

interval divided by the rate or average. This<br />

can be confusing, because a smaller value<br />

implies greater precision.<br />

The following question is often asked about<br />

the necessary size for a full sample: How small<br />

is still big enough Abraham Lincoln was<br />

reportedly once asked how long a person’s legs<br />

needed to be in order for the person to be a<br />

strong leader. His response was that the person’s<br />

legs needed to be long enough to reach<br />

the ground. Analogously, the size for a full<br />

sample will be large enough for the desired<br />

confidence level, the desired precision, and<br />

the variation among the sampling units. If an<br />

initially calculated sample size is considered<br />

to be too big for practical reasons, then it<br />

can only become smaller if the requirements<br />

for the desired confidence level or desired<br />

precision are diminished.<br />

In the example of a review of one-day stay<br />

admissions, overpayments among one-day<br />

stay admissions for pneumonia cases may<br />

have less variation than the overpayments<br />

among all one-day stay admissions. The<br />

sample size for a review of one-day stay<br />

admissions for pneumonia would, therefore,<br />

be smaller. As an aside that appears almost<br />

paradoxical, the size of the population has a<br />

rapidly diminishing effect on this calculation<br />

the larger that the population becomes.<br />

Step 5: Randomly draw and analyze a full<br />

sample<br />

By step 5, most of the statistical criteria<br />

underlying the scientific validity of the claims<br />

sampling process have been completed. Put<br />

another way, planning for all of the prior<br />

steps is essential to avoid regrets as considerably<br />

more information about the error rate<br />

and overpayments is learned by the analysis of<br />

a large number of sampling units at this stage.<br />

A full sample can be used to measure the<br />

error rate and quantify the overpayments<br />

for a population. This may be done by a<br />

straightforward process of extrapolation – the<br />

Continued on page 69<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

33<br />

October 2008


Innovative Services.<br />

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Meade & Roach, LLP is dedicated to delivering health care regulatory<br />

compliance solutions. We have earned a reputation for providing hands-on<br />

solutions to complex compliance needs. We not only understand the law,<br />

we understand our clients. Together <strong>with</strong> our affiliate, Aegis Compliance &<br />

Ethics Center, LLP, our firms are dedicated to health care compliance.<br />

Our clients represent a broad array of health care organizations, from<br />

academic medical centers to hospital systems to stand-alone specialty<br />

facilities as well as large physician practice groups and public health<br />

organizations.<br />

• Medicare/Medicaid Compliance<br />

• Clinical Research Compliance<br />

• Fraud & Abuse/Stark Analysis<br />

• Voluntary Disclosure Representation<br />

• Compliance Training & Education<br />

• HIPAA Privacy & Security<br />

• Corporate Compliance Program Effectiveness Reviews<br />

• Internal Investigations<br />

• Compliance Auditing & Monitoring<br />

For more information, contact one of our partners listed below or visit<br />

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October 2008<br />

34<br />

Ryan Meade Michael Roach Steve Ortquist<br />

<strong>Health</strong> <strong>Care</strong> 312.498.7004 Compliance Association • 888-580-8373 312.286.4501 • www.hcca-info.org 312.285.4850<br />

rmeade@meaderoach.com mroach@meaderoach.com sortquist@meaderoach.com


Introducing Compliance & Ethics Social Networking ...continued from page 9<br />

network or maybe just a daily digest), and<br />

then click “save.” Your e-mail address is never<br />

shared <strong>with</strong> other users, unless you send it to<br />

them directly.<br />

After that, you’ll be notified, based on <strong>your</strong><br />

communications preferences, whenever something<br />

new is posted. You can stay abreast on<br />

how people are handling issues, or better yet,<br />

get into the discussion <strong>your</strong>self.<br />

And, posting <strong>your</strong> own question is easy. Just<br />

fill out the simple, online form and <strong>your</strong><br />

question goes out to members of the e-group.<br />

What if there isn’t a group that meets <strong>your</strong><br />

needs You can easily create a new group.<br />

Just make sure it’s a broad enough topic so<br />

that there are lots of others who share <strong>your</strong><br />

challenge. For example, compliance <strong>with</strong> a<br />

specific issue posed by one state is probably<br />

too narrow, but dealing <strong>with</strong> a law that has<br />

national or global impact is highly worthwhile.<br />

To make it easier for you to connect <strong>with</strong><br />

others in the ethics and compliance community,<br />

be sure also to fill out <strong>your</strong> personal<br />

profile while you are on the site. You can list<br />

past job experience and areas of interest and<br />

expertise. That way, when you reach out <strong>with</strong><br />

a question, other users will be better able to<br />

respond to <strong>your</strong> needs. And, the more people<br />

fill out their profiles, the easier it will be for<br />

you to find someone <strong>with</strong> the expertise you<br />

need to answer <strong>your</strong> questions. You might<br />

also want to keep in touch <strong>with</strong> people you<br />

met at a Compliance Academy, the Compliance<br />

Institute, or other training.<br />

While you are on the site, be sure to check<br />

out the document library, where you will<br />

find more than 2,000 documents to draw<br />

upon to help improve the effectiveness of<br />

<strong>your</strong> program. The information you need will<br />

be at <strong>your</strong> fingertips, so you won’t have to<br />

reinvent the wheel when writing a new policy<br />

or regulation.<br />

Over the next few months, we’ll be turning<br />

on additional functionality, such as the ability<br />

to create <strong>your</strong> own blog. All of this gives you<br />

more value from <strong>your</strong> HCCA membership<br />

and helps you collaborate <strong>with</strong> <strong>your</strong> peers.<br />

Getting started <strong>with</strong> the Compliance &<br />

Ethics Social Network is easy. Just come to<br />

www.hcca-info.org, click on Network, and<br />

start exploring. Once you’ve had a chance<br />

look around, we welcome <strong>your</strong> feedback and<br />

insights for improving the site. If you are<br />

having difficulties <strong>with</strong> the site, please don’t<br />

hesitate to ask for assistance! n<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

35<br />

October 2008


Improving<br />

competitiveness and<br />

compliance through<br />

agent/broker online<br />

training<br />

Editor’s note: Susan Mollet is an MMA Unit<br />

Manager at <strong>Health</strong> <strong>Care</strong> Services Corporation<br />

in Chicago. She may be reached by telephone at<br />

312/819-1627.<br />

Martha Braunstein is a <strong>Health</strong> <strong>Care</strong> Practice<br />

Leader at Kaplan EduNeering in Princeton,<br />

NJ. She may be reached by telephone at<br />

609/627-5300.<br />

When it was introduced, the<br />

Medicare prescription drug benefit<br />

was heralded as the most significant<br />

government-sponsored health benefit<br />

since the start of the Medicare program. For<br />

those of us in the health insurance industry,<br />

the new program represented both a business<br />

opportunity and a pathway to expanding the<br />

way in which we could fulfill our primary<br />

commitment to providing critical health care<br />

coverage to millions of Americans.<br />

During the three years since the program’s<br />

inception, the Centers for Medicare and<br />

Medicaid (CMS) has revised its compliance<br />

requirements and begun publishing audit<br />

findings on its website. These findings have<br />

driven changes in the regulatory environment,<br />

including a strong focus on the training of<br />

downstream entities, specifically the brokers<br />

and agents who sell Medicare Advantage,<br />

Medicare Advantage prescription drug plans<br />

(MAPD), and stand-alone prescription drug<br />

plans (PDPs).<br />

By Susan Mollet and Martha Braunstein<br />

Compliance training responsibilities<br />

In its Draft 2009 Call Letter, CMS repeated<br />

its compliance expectations for MAPD and<br />

PDP plans, saying “…we remind organizations<br />

that they are responsible for the actions<br />

and sales agents/brokers, whether they are<br />

employee or contracted.” In the same call letter,<br />

CMS stated, “Organizations must ensure<br />

agents/brokers are properly trained in both<br />

Medicare requirements and the details of the<br />

products being offered.” New regulations<br />

clarified and expanded health plan responsibilities<br />

related to agent and broker training.<br />

With the addition of the new requirements,<br />

both MAPD and PDP plans must comply<br />

<strong>with</strong> the compliance regulations for brokers<br />

and agents including:<br />

n Effective training, education, and lines of<br />

communication between their compliance<br />

officers and all of their first-tier, downstream,<br />

and related entities, including<br />

brokers and agents regardless of whether<br />

they are employees or subcontractors;<br />

n Appropriate oversight of the compliance<br />

training requirements are delegated to<br />

outside parties, <strong>with</strong> sponsors expected to<br />

have training logs and copies of attestations<br />

from first-tier, downstream, or related entities<br />

about compliance <strong>with</strong> the training and<br />

education requirements. Section 422.2 and<br />

423.4 define downstream entities to include<br />

(but are not limited to) pharmacy benefit<br />

managers, mail-order pharmacies, retail<br />

pharmacies, firms providing agent/broker<br />

services, agents, brokers, marketing firms,<br />

and call center firms;<br />

n A January 1, 2009 deadline that all<br />

elements of the compliance plan must<br />

include measures to detect, correct, and<br />

prevent fraud, waste, and abuse (FWA);<br />

n A January 1, 2009 deadline that all<br />

compliance plans must include voluntary<br />

self-reporting procedures for potential<br />

fraud and abuse;<br />

n Voluntary self-reporting procedures for<br />

potential fraud and misconduct, <strong>with</strong> selfreports<br />

going to CMS or its designee;<br />

n MAPDs and PDPs must assure that<br />

brokers and agents pass a written test <strong>with</strong><br />

a minimum score of 80% and to report<br />

to states that they are using brokers and<br />

agents consistent <strong>with</strong> state licensing<br />

requirements.<br />

Compliance and business<br />

Inevitably, regulatory compliance must be<br />

achieved regardless of economic or market<br />

conditions, but today’s MAPD and PDP<br />

health plans face particular challenges to ensure<br />

that brokers and agents are properly trained in<br />

Medicare requirements and the details of each<br />

product being offered. First, health plans are<br />

turning to brokers <strong>with</strong> networks of hundreds<br />

or thousands of dispersed agents, some who<br />

are employed by the brokerage agency and<br />

others who are subcontracted or sell policies<br />

on a freelance basis. Until now, the plan had<br />

no need to communicate directly <strong>with</strong> those<br />

individual agents.<br />

Second, this dispersion of agents and an<br />

agent turnover rate of about 20% caused<br />

by intense competition for qualified sales<br />

personnel, creates growing opportunities for<br />

non-compliance and increases the difficulty of<br />

tracking agents authorized to sell an organization’s<br />

health plans. Equally significant for<br />

training professionals committed to ensuring<br />

comprehension of the subject matter, agents<br />

October 2008<br />

36<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


who typically sell multiple plans or change<br />

agencies have become increasingly resistant<br />

to “another compliance training program.”<br />

Absent guidance from CMS, agents may be<br />

required to take several compliance-mandated<br />

training courses that have not always been<br />

inspiring.<br />

The final complicating factors are the market<br />

and the need for all companies to be efficient<br />

and cost-effective in their operations. Competition<br />

among health plans to retain current<br />

members and attract new members will only<br />

increase as the pool of unaffiliated Medicare<br />

beneficiaries decreases. In order for health<br />

plans to comply <strong>with</strong> regulations and budgets,<br />

training has to produce demonstrable<br />

cost, compliance, and learning results beyond<br />

merely achieving regulatory requirements.<br />

The MAPD and PDP compliance training<br />

program at <strong>Health</strong> <strong>Care</strong> Services Corporation<br />

(HCSC) is achieving all three objectives.<br />

n Comply <strong>with</strong> CMS requirements for<br />

broker and agent training, ensuring that<br />

all agents were trained and that all broker<br />

agencies agreed to HCSC’s business<br />

contract;<br />

n Ensure consistent training throughout<br />

the HCSC organization, including both<br />

internal and external audiences;<br />

n Create a database of agents authorized to<br />

sell our products. (Among the states we<br />

serve, only Texas does not require such a<br />

database.) We needed to track not just the<br />

employees of each agency, but the subcontractors<br />

who were selling our policies.<br />

n Optimize compliance training through its<br />

use as a tool to develop and support agent<br />

loyalty;<br />

n Reduce training costs, which had previously<br />

relied on in-person training that<br />

required virtually non-stop travel by<br />

HCSC employees throughout our fourstate<br />

service region.<br />

they can be automatically authenticated and<br />

approved for training.<br />

The capabilities of the solution were familiar<br />

to HCSC because it was already being used<br />

for other in-house compliance training. The<br />

solution uses the application service provider<br />

(ASP) or hosted model, which allows data<br />

to be stored securely outside our firewall and<br />

virtually eliminated the capital, administrative,<br />

and maintenance costs associated <strong>with</strong><br />

purchasing new infrastructure. This was key,<br />

because we could not allow non-employees,<br />

such as agents, brokers, or other downstream<br />

entities to enter our firewall to take the training.<br />

Finally, the solution creates the documentation<br />

required by CMS, including e-signature<br />

validation that all learners have received the<br />

training courses and have been tested for<br />

comprehension of each course’s subject matter.<br />

The documentation of all training activities is<br />

available in audit-ready format.<br />

HCSC business and compliance goals<br />

HCSC serves members in four states through<br />

our Blue Cross/Blue Shield divisions in Illinois,<br />

Texas, New Mexico and Oklahoma. Our<br />

MAPD and PDP plans are offered through<br />

our subsidiary HCSC Insurance Company<br />

(HISC).<br />

In September 2007, we launched a training<br />

program that was offered through November<br />

14. In compliance <strong>with</strong> CMS’ rules, we<br />

stopped the training on November 14, the<br />

day prior to the beginning of the enrollment<br />

period for 2008 MAPD and PDP plans. Our<br />

training program was developed to achieve<br />

well-defined goals that supported the HCSC<br />

commitment to “best in class” service to our<br />

members. Our objectives included:<br />

n Provide our members <strong>with</strong> unequalled<br />

service by ensuring that all agents are<br />

equipped to accurately explain our plan to<br />

current or potential members;<br />

Achieving our training objectives<br />

The MAPD and PDP compliance training<br />

program at HCSC reflects an enterprise-wide,<br />

long-term approach. Because of the number<br />

and diverse locations of agents, we chose an<br />

online training system that supported remote<br />

workers, met CMS’ documentation needs, and<br />

provided the critical management capabilities<br />

for an efficient, cost-effective program.<br />

The program was built on the decision to<br />

create a single program that would be used by<br />

all brokerage agencies, regardless of their state<br />

locations. We developed a program based<br />

on an enterprise-wide, compliance-specific,<br />

learning management system and MAPD and<br />

PDP specific-training courses (herein referred<br />

to as the solution). Agents <strong>with</strong> authorization<br />

to sell our Medicare-regulated prescription<br />

drug plans are required to self-register for the<br />

training. All 21,000 HCSC-authorized agents<br />

have been pre-loaded into the system, so that<br />

Before receiving any training material, each<br />

broker is required to sign a contract (i.e.,<br />

licensing agreement) <strong>with</strong> HCSC’s specific<br />

conditions for performance. Only after signing<br />

the agreement does the agent then receive<br />

an online “package” containing a producer<br />

training course, three forms, and a survey<br />

that must be completed as the final element<br />

of the training program. The producer<br />

training course is broken into seven chapters:<br />

Overview, enrollment, plans, formulary,<br />

prescription policy, marketing guidelines,<br />

and fraud, waste, and abuse. The three forms<br />

contained in the agent’s training package are<br />

the company’s Medicare and Government<br />

Contracts Compliance Program, a Compliance<br />

Checklist, and the HISC Amendment,<br />

which includes the commission structure.<br />

Each chapter of the seven courses concludes<br />

<strong>with</strong> a learning activity and challenge. An 80%<br />

Continued on page 69<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

37<br />

October 2008


focus<br />

feature<br />

Coordinating external requests for<br />

information in the Compliance Office<br />

October 2008<br />

38<br />

By Cornelia M. Dorfschmid, PhD<br />

is conducted. <strong>Health</strong> care providers who have effective compliance<br />

programs will avoid meeting these demands one at a time. Instead,<br />

Editor’s note: Cornelia M. Dorfschmid is Executive Vice President<br />

they will develop a solid response strategy to process external requests<br />

<strong>with</strong> Strategic Management in Alexandria, VA. She may be reached by<br />

for information and data from government agencies, CMS contractors,<br />

oversight bodies, ac<strong>credit</strong>ation organizations, and independent<br />

telephone at 703/683-9600, ext. 419 or by e-mail at cdorfschmid@<br />

strategicm.com.<br />

auditors in a manner that coordinates efforts across departments and,<br />

as part of effective compliance risk management, leverages their own<br />

The need for organization-wide strategies for coordination of requests<br />

data analysis and review capabilities.<br />

for data, records, and patient information has taken higher priority in<br />

the Compliance Office these days. Despite of increased automation<br />

Request for information<br />

and software tools available to compliance officers, the handling of<br />

<strong>Health</strong> care providers can receive a host of requests for data, medical<br />

records, billing information and claims data, the Disclosure of<br />

particular external requests for information warrants a fresh look.<br />

Financial Relationships Reports (DFRR) on physician arrangements,<br />

A Compliance Office is faced <strong>with</strong> a multitude of coordination<br />

or policies and procedures from a myriad of requestors, including:<br />

challenges. Examples include the coordination of compliance training<br />

efforts <strong>with</strong> other training initiatives across the organization, compliance<br />

investigations <strong>with</strong> legal counsel and the Human Resources<br />

Medicare<br />

n Zone Program Integrity Contractors (ZPIC) [formerly Program<br />

department, and risk assessments related to regulatory requirements<br />

Safeguard Contractors (PSC)] that focus on billing fraud<br />

and quality-of-care issues. Facilitating the coordination and cooperation<br />

across departments is nothing new to an effective Compliance<br />

n Medicare Administrative Contractors (MACs) [formerly Carriers<br />

and Fiscal Intermediaries] that process all types of Medicare claims<br />

Office. It is part of the compliance officer’s job. However, a new<br />

n Recovery Audit Contractors (RACs) that audit for Medicare claims,<br />

coordination challenge has moved to the forefront.<br />

focus on billing errors and overpayments, and work on contingency<br />

basis<br />

The Deficit Reduction Act of 2005 (DRA) strengthened Medicaid<br />

n Comprehensive Error Rate Testing (CERT) contractors that conduct<br />

random post-payment reviews of Medicare claims<br />

enforcement. A change in the enforcement landscape and Medicare<br />

reform brought a shift in the Center for Medicare & Medicaid<br />

n Medicare Quality Improvement Organizations (QIO) [successors<br />

Services (CMS) strategy to fight fraud and abuse. The Medicare<br />

of Peer Review Organizations (PRO)] that focus on quality of care<br />

Integrity Program and new national Medicaid Integrity Program are<br />

at the center of CMS’s long-term antifraud and abuse strategy, which<br />

Medicaid/State<br />

is focused on return on investment of enforcement efforts. In this<br />

n Medicaid Integrity Contractors (MICs) that audit claims of providers<br />

of Medicaid services to identify overpayments<br />

context, new CMS contractors will request claims data and medical<br />

records, aggressively use data mining and statistical analysis to find<br />

n Payment Error Rate Measurement (PERM) auditors that review<br />

payment errors, and have access to a powerful data warehouse containing<br />

vast amounts of information on providers and payment data. At<br />

Medicaid claims and beneficiary eligibility<br />

n State Medicaid Fraud Control Units (MFCUs) that investigate state<br />

the same time, boards of directors and external auditors are calling for<br />

Medicaid fraud<br />

increased transparency of how organization-wide risk management<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


n State OIG that fight Medicaid fraud and abuse (e.g., New York,<br />

Texas) and investigate and analyze claims – a growing trend to<br />

implement State OIG offices has been noted<br />

General<br />

n Department of <strong>Health</strong> and Human Services Office of Inspector<br />

General (OIG)<br />

n Joint Commission [formerly Joint Commission on Ac<strong>credit</strong>ation of<br />

<strong>Health</strong>care Organizations (JCAHO)]<br />

Requests are most commonly made by a “demand letter” via mail or<br />

fax, but may also involve e-mails, phone calls, and scheduled or unannounced<br />

site visits by an investigator or auditor. Subpoenas and search<br />

warrants are also a possibility. Unless there is coordination across<br />

the organization (based on written procedures) when these requests<br />

are made, unnecessary legal and compliance risks can arise or be<br />

aggravated. For example, a communication failure due to a non-timely<br />

response or a submission of a response letter that misses input, informational<br />

material, or prompt corrective action from some departments<br />

because they may remain unaware of the request or were inadequately<br />

informed, can pose legal, financial, and compliance risks. Such failures<br />

typically also involve a waste of resources, and even delay corrective<br />

action of detected or alleged systemic problems. When responding<br />

to an allegation or billing problem stated in the demand letter, being<br />

aggressively proactive is also important. Corrective measures should be<br />

put in place or at least be underway if substantial overpayments or lack<br />

of adequate controls are alleged. It is critical that “the left hand knows<br />

what the right hand is doing” to be proactive.<br />

Taking responsibility to master the challenge<br />

Two types of coordination challenges are associated <strong>with</strong> external<br />

requests for information: (1) the communication and handling of<br />

the incoming request, and (2) the coordination of the response and<br />

appropriate corrective action. The Compliance Office may want to<br />

take the lead in facing the coordination challenge.<br />

A critical success factor in mastering the communication challenges is to<br />

engage various departments and assign responsibility, especially in larger<br />

health systems. <strong>Health</strong> care providers may consider the following:<br />

n Designate an initial coordination response team (ICRT) <strong>with</strong> members<br />

of the senior leadership. The Chief Financial Officer (CFO),<br />

Legal Counsel (LC), Chief Operating Officer (COO), Chief<br />

Information Officer (CIO), and Compliance Officer (CO) should<br />

be considered as members of the ICRT.<br />

n Ensure that the ICRT takes responsibility for coordinating the processing<br />

the external requests. Their responsibility is to notify each<br />

other when they become aware of an external request and ensure a<br />

concerted effort.<br />

n Assign responsibility for maintaining a central tracking system, and<br />

n Educate employees about requestors and the proper reporting of<br />

requests up the chain or to ICRT members.<br />

Auditing & monitoring<br />

The Compliance Office is a logical choice for taking on the responsibility<br />

of logging requests and responses. Alternatively, the Legal<br />

department may take on the task. As a quality assurance measure, the<br />

Internal Audit department and/or Compliance Office should periodically<br />

audit the request handling process and provide the executive-level<br />

Compliance Committee <strong>with</strong> a report on the major external requests<br />

and request-processing statistics (e.g., turnaround time and outcome,<br />

appeals involved, monetary impact, facilities affected, etc).<br />

Getting Started. The Compliance Office that leads the charge of<br />

coordination may want to consider the following to get organized:<br />

1. Develop a policy and procedure on coordinating, communicating,<br />

and handling requests for information from government<br />

entities and external organizations. The policy includes the role<br />

of an ICRT or similar task unit and is approved by the executive<br />

Compliance Committee.<br />

2. Flowchart the process to illustrate clearly how a request and related<br />

documents are to be routed. Include regular status updates on the<br />

requests.<br />

3. Make an inventory of current requests in process and categorize<br />

them, if not already done.<br />

4. Develop a communication and training strategy to make employees<br />

aware of how to report any incoming requests for information<br />

and educate them on the new policy and procedure. Educate<br />

employees on the common types of requests <strong>with</strong> examples, the<br />

role of the ICRT, new types of contractors and sources of requests,<br />

and the basic reporting expected of them. Incorporate this effort<br />

into the compliance training program.<br />

5. Dedicate staff in the Compliance Office to maintain a request<br />

tracking and logging system in accordance <strong>with</strong> a written procedure.<br />

6. Implement an electronic request tracking system that can be easily<br />

maintained long-term. Categorize the requests into routine and<br />

non-routine and severity of potential problems, payment errors, or<br />

control weaknesses.<br />

7. Use software that includes a database (e.g., a Microsoft Access<br />

Continued on page 41<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

39<br />

October 2008


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<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Coordinating external requests for information in the Compliance Office ...continued from page 39<br />

database and Excel worksheet; off-the-shelf vendor software application;<br />

a Web application that allows for tracking of compliance<br />

incidents/events; document management software that logs documents<br />

and assigns responsibilities for follow-up).<br />

Discuss <strong>with</strong> the Information Technology (IT) department the options<br />

for a implementing a request tracking system that fits the organization’s<br />

needs, configuration, and update issues. Include the possibility<br />

of integrating the requested correspondence files as electronic attachments.<br />

Explore how to implement secure access controls.<br />

Review major data fields carefully when organizing the request<br />

tracking system. Activities, dates, documents, and responsibilities<br />

typically need to be logged in some type of field. Fields that hyperlink<br />

or electronically reference the main requestor documents and final<br />

response documents (e.g., demand letter by the government agency,<br />

provider’s response correspondence) would be helpful.<br />

Resources<br />

CERT is a federally mandated program-integrity activity established<br />

by CMS to monitor and report the accuracy of Medicare fee-forservice<br />

(FFS) payments to physicians and non-physician practitioners.<br />

CERT contractors use CERT program information to determine<br />

which services are experiencing high error rates. See http://www.cms.<br />

hhs.gov/CERT/<br />

DFRR (Disclosure of Financial Relationships Reports) are used by<br />

HHS as part of a “strategic and implementing plan.” DFRR are meant<br />

to address certain issues relating to physician investment in specialty<br />

hospitals. HHS also stated that it would require all hospitals to<br />

provide information on a periodic basis concerning their investment<br />

and compensation relationships <strong>with</strong> physicians pursuant to 42 CFR<br />

§411.361. See http://www.cms.hhs.gov/PhysicianSelfReferral/05b_<br />

Disclosure.asp<br />

Consider keeping all correspondence documents electronically. For<br />

example, scan all paper documents into Adobe PDF files (or similar<br />

format) and maintain these as electronic document attachments in the<br />

database of the request tracking system or in a dedicated drive on the<br />

network. Maintain version control between draft documents and final<br />

documents.<br />

The data fields in a robust request tracking system should capture<br />

data, such as the date of initial request, requestor name and contact<br />

information, and any response due dates. The system should also log<br />

who at the provider was first contacted and which department and<br />

person is assigned to lead the effort to prepare the response. A date<br />

field to capture the day the ICRT was alerted and a data field for<br />

ICRT action taken may be helpful. In addition, fields that organize<br />

dates and documents related to the correspondence <strong>with</strong> the requestor<br />

(e.g., demand letter, response letter(s), appeal, etc.) help organize<br />

the tracking. Finally, data fields that capture internal actions taken,<br />

final outcome, closure date, and whether attorney-client privilege is<br />

applicable, may be needed. n<br />

MACs (Medicare Administrative Contractors). CMS is in the process<br />

of replacing current contracting authority <strong>with</strong> MACs to administer<br />

the Medicare Part A and Part B FFS programs. MACs will also take<br />

on payment error review functions previously carried out by Quality<br />

Improvement Organizations (QIOs). See http://www.cms.hhs.gov/<br />

MedicareContractingReform/ and http://www.cms.hhs.gov/AcuteInpatientPPS/downloads/InpatientReviewFactSheet.pdf<br />

PERM (Payment Error Rate Measurement) auditors operate in a<br />

three-part sequence: sampling, collecting, and reviewing FFS and<br />

managed care Medicaid claims from providers in each state. Each state<br />

only participates in PERM once every 3 years. See http://www.cms.<br />

hhs.gov/PERM/ and http://www.cms.hhs.gov/PERM/Downloads/<br />

StatesSelectedForPERM.pdf<br />

RACs (Recovery Audit Contractors) are a demonstration program<br />

and strategy begun by CMS to identify overpayments and underpayments<br />

to Medicare in New York, Massachusetts, Florida, South<br />

Carolina, and California. The RAC Program is being expanded to a<br />

50-state permanent program. By 2010, CMS plans to have 4 RACs in<br />

place, each responsible for approximately one quarter of the country.<br />

See http://www.cms.hhs.gov/RAC/ and http://www.cms.hhs.gov/<br />

RAC/10_ExpansionStrategy.asp<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

41<br />

October 2008


Academies<br />

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<strong>Health</strong> <strong>Care</strong><br />

Compliance<br />

Upcoming Compliance Academies in 2008 and 2009<br />

November 3-6<br />

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December 1-4<br />

Westin Horton Plaza | San Diego, CA<br />

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The Argonaut | San Francisco, CA<br />

March 9-12, 2009<br />

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June 1-4, 2009<br />

Scottsdale, AZ<br />

August 10-13, 2009<br />

Chicago, IL<br />

November 16-19, 2009<br />

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November 31 – December 3, 2009<br />

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October 20-23, 2008<br />

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June 22-25, 2009<br />

San Antonio, TX<br />

October 26-29, 2009<br />

October 2008<br />

42<br />

Register online at www.hcca-info.org


The what, why and<br />

how of Medicare<br />

Coverage Analysis –<br />

Part I<br />

Editor’s Note: Ofer Amit is a manager at Huron<br />

Consulting Group, Clinical Research Solutions<br />

and <strong>Health</strong>care Compliance practice in Chicago.<br />

He may be reached by telephone at 312/451-<br />

5628 and via email at<br />

oamit@huroncosultinggroup.com.<br />

This is Part I of a two-part article.<br />

Clinical research has become an<br />

integral part of modern clinical<br />

medicine. It is critical to the effective<br />

practice of medicine, essential to the improvement<br />

of patient care and to the development<br />

of novel therapies, and instrumental in affording<br />

patients access to therapies that would<br />

not be otherwise available to them. However,<br />

clinical research billing presents a regulatory<br />

and operational challenge to clinical trial<br />

sites: private practices, community hospitals,<br />

health systems, and academic medical centers<br />

alike. The challenge is embedded in a precise<br />

balance that a clinical trial billing operation<br />

must strike between billing third-party payers<br />

for all that is allowed, and yet only for what<br />

is allowed. A compliant and effective clinical<br />

research operation is dependent upon three<br />

major elements:<br />

n A clear and consistent definition of allowable<br />

charges;<br />

n A reliable and consistent method to<br />

identify and document the legitimacy of<br />

billing for items and services provided in<br />

the course of each clinical trial; and<br />

n A dependable and verifiable research trial<br />

billing system that can correctly account for<br />

and execute informative billing instructions.<br />

By Ofer Amit<br />

In Part I of this article we lay the statutory<br />

foundations, provide background, and offer<br />

definitions for clinical research billing when<br />

Medicare is the third-party payer. Many<br />

other third-party payers follow Medicare’s<br />

rules and regulations. Hence, in practicality,<br />

this article discusses coverage analysis for<br />

clinical research at large.<br />

The roots of the Medicare Coverage Analysis<br />

(MCA) – the systematic review of a clinical<br />

trial’s documentation and a determination of<br />

chargeability of items and services provided in<br />

the course and as part of a trial – are embedded<br />

in the Medicare Bill 1 which was passed<br />

by Congress in 1965 as part of the Social<br />

Security Act (SSA). 2 Title XVIII to the SSA<br />

vests the authority to determine Medicare<br />

coverage in the Secretary of <strong>Health</strong> and<br />

Human Services (HHS) and provides a scope<br />

of benefits. The SSA specifically excludes<br />

Medicare coverage for items or services which<br />

“…are not reasonable and necessary for the<br />

diagnosis or treatment of illness or injury or<br />

to improve the functioning of a malformed<br />

body member.” 3 In addition, the law lays the<br />

responsibility for billing the federal government<br />

only for allowable items and services<br />

on the billing entity’s shoulders. The False<br />

Claims Act, also known as the “Lincoln<br />

Law” and originally passed by Congress in<br />

March 1863, 4 establishes the responsibilities<br />

of persons or entities presenting claims<br />

(in the context of this discussion, a request<br />

for payment) to the federal government. It<br />

imposes civil and criminal liabilities against<br />

a person or entity which knowingly submits<br />

(or causes another to submit) a false claim for<br />

payment and/or uses a false record to obtain<br />

a payment (where “knowingly” is defined<br />

as demonstration of reckless disregard or<br />

deliberate ignorance.)<br />

The <strong>Health</strong> Insurance Portability and<br />

Accountability Act of 1996 (HIPAA), known<br />

for its provisions regarding security and<br />

privacy of health information, addresses<br />

specifically the application of the False Claims<br />

Act (FCA) in the health care arena and allows<br />

for the exclusion from Medicare participation<br />

of a provider convicted in FCA violation. 5<br />

Congress, in turn and as part of the Balanced<br />

Budget Act of 1997,6 directed the <strong>Health</strong><br />

<strong>Care</strong> Financing Administration (HCFA) to<br />

study preventive and enhanced benefits under<br />

Medicare <strong>with</strong> specific focus on “…routine<br />

patient care costs for beneficiaries enrolled in<br />

approved clinical trial programs.” 7 The study<br />

by HCFA (now called the Centers for Medicare<br />

and Medicaid or CMS) led to President<br />

Clinton’s executive memorandum of June<br />

7, 2000 directing the Secretary of HSS to<br />

“…explicitly authorize payment for routine<br />

patient care costs...and costs due to medical<br />

complications associated <strong>with</strong> participation in<br />

clinical trials.”<br />

CMS subsequently responded by issuing a<br />

National Coverage Decision on the Routine<br />

Costs of Clinical Trials in September 2000<br />

(known as NCD 310.1, Routine Costs in<br />

Clinical Trials). CMS issued the most recent<br />

version of NCD 310.1 effective July 2007,<br />

naming it the Medicare Clinical Trial Policy<br />

(CTP). 8<br />

The CTP includes requirements and limitations<br />

on coverage. In addition, it reiterates<br />

the policy to not <strong>with</strong>draw coverage for items<br />

or services that may be otherwise covered<br />

by (what was once called) Local Medical<br />

Continued on page 45<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

43<br />

October 2008


Every day, clinical and research<br />

programs face pressure to<br />

enhance operations and strengthen<br />

controls and compliance.<br />

Intense government focus on fraud<br />

and abuse as well as the enhancement<br />

of compliance programs are critical<br />

areas for all healthcare organizations<br />

and research sites.<br />

Huron can help alleviate these pressures. With<br />

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to healthcare compliance and clinical research<br />

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benefi t from our expertise. Our services include:<br />

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coverage analysis<br />

• Ac<strong>credit</strong>ation Process<br />

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Compliance<br />

• Medicare Coverage Analysis (MCA)<br />

• Documentation, coding, and billing services<br />

• Compliance effectiveness<br />

Huron Consulting Group helps clients effectively address complex challenges that arise in litigation, disputes, investigations, regulatory compliance, procurement,<br />

financial distress, and other sources of significant conflict or change. The Company also helps clients deliver superior customer and capital market performance through<br />

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Fortune 500 companies, medium-sized businesses, leading academic institutions, healthcare organizations, and the law firms that represent these various organizations.<br />

www.huronconsultinggroup.com<br />

1-866-229-8700<br />

October 2008<br />

44<br />

© 2008 Huron Consulting Group Inc. All Rights Reserved<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

01/08


The what, why and how of Medicare Coverage Analysis – Part I ...continued from page 43<br />

Review Policies (LMRPs), now named Local<br />

Coverage Determination or LCDs). 9 LCDs<br />

are crafted by Medicare contractors – Carriers,<br />

Fiscal Intermediaries (FIs), and Medicare<br />

Administrative Contractors (MACs) – to<br />

address national or local policy gaps that<br />

may result in billing for services or items that<br />

could be considered neither reasonable nor<br />

necessary. LCDs make up the majority of<br />

current coverage determinations; they contain<br />

decisions that supplement the CTPs; LCDs<br />

may differ between contractors. A National<br />

Coverage Analysis (NCA) may be initiated<br />

to set rules that settle inconsistencies or vast<br />

differences between LCDs.<br />

A National Coverage Analysis (NCA), a<br />

formal evidence-based evaluation process,<br />

may also be triggered by industry, Carriers,<br />

beneficiaries, and others. 10 The NCA considers<br />

input from the Medicare & Coverage Advisory<br />

Committee (MCAC), experts, and the<br />

public in formulating rules about coverage. 11<br />

Guidance about coverage is also available<br />

from certain compendia. 12 The American<br />

Medical Association Drug Evaluations and the<br />

American Hospital Formulary Service (AHFS)<br />

Drug Information, for example, are acceptable<br />

as authoritative sources for the determination<br />

of a “medically-accepted indication” for a drug.<br />

The Medicare Coverage Database (MCD) 13<br />

contains all NCDs, LCDs, local policy articles,<br />

NCA reports, Coding Analyses for Labs<br />

(CALs), MCAC proceedings, and additional<br />

coverage guidance documents, which are<br />

available to the MCA professional as a resource<br />

in determining Medicare coverage for an item<br />

or service.<br />

Of special interest is Medicare coverage for<br />

clinical trials involving medical devices.<br />

Although the CTP allows reimbursement<br />

for items and services that are “…reasonable<br />

and necessary…” and are for “…diagnosis or<br />

treatment…” these provisions were historically<br />

interpreted as requiring that the service<br />

or item (i.e., the device) is also safe and effective,<br />

medically necessary and appropriate, and<br />

not experimental (where experimental was<br />

interchangeably used <strong>with</strong> investigational).<br />

In September 1995, the regulator [the Food<br />

and Drug Administration (FDA)], and the<br />

purchaser [CMS] thus entered an interagency<br />

agreement 14 that:<br />

n Grouped medical devices, for coverage determination<br />

purposes, into two categories<br />

(A and B), and<br />

n Extended Medicare coverage to select<br />

Category A devices and, to a larger extent,<br />

to certain Category B devices.<br />

Category A devices are defined as “Innovative<br />

devices believed to be in class III medical<br />

device for which absolute risk of the device<br />

type has not been established.” Category<br />

B devices are defined as “Nonexperimental<br />

and/or investigational devices believed to be<br />

in classes I or II medical device 15 or devices<br />

believed to be in class III where the incremental<br />

risk is the primary risk in question or it is<br />

known that the device type can be safe and<br />

effective.... 16<br />

Medicare coverage determinations are embedded<br />

in a complex and, at-times, inconsistent<br />

array of guidelines, manuals, Prospective<br />

Payment Systems (PPS), and publications<br />

– many of which are available at CMS’ website.<br />

17 Criteria for coverage, on the other hand,<br />

are derived from the regulations. 18 They state<br />

that a clinical trial considered for potential<br />

Medicare coverage for routine costs must:<br />

1. Have the purpose of evaluating an item or<br />

service that belongs to a Medicare benefit<br />

category,<br />

2. Have a therapeutic intent, and<br />

3. Enroll patients <strong>with</strong> a diagnosed disease.<br />

However, Medicare coverage is extended only<br />

to routine costs in a trial that is:<br />

1. Deemed as automatically qualified; or<br />

2. Qualified by virtue of a certification by<br />

the Principal Investigator (PI) that it<br />

meets qualification criteria; or<br />

3. Its routine costs are allowed under Coverage<br />

<strong>with</strong> Evidence Development (CED).<br />

Although option 2 above (certification by the<br />

PI) is allowed per the regulations, no steps<br />

were taken to date to implement it and, from<br />

a practical standpoint, the option is currently<br />

unavailable. A clinical trial is automatically<br />

deemed as qualified if it is:<br />

1. Funded by the National Institute of<br />

<strong>Health</strong> (NIH), the Center for Disease<br />

Control and Prevention (CDC), the<br />

Agency for <strong>Health</strong>care Research and<br />

Quality (AHRQ), CMS, the Department<br />

of Defense (DOD), or the US Department<br />

of Veterans Affairs (VA); or<br />

2. Supported by a center or cooperative<br />

group which is funded by the NIH,<br />

CDC, AHRQ, CMS, DOD or VA; or<br />

3. Conducted under an Investigational New<br />

Drug application (IND) reviewed by the<br />

FDA; or<br />

4. Exempt from having an IND and until qualifying<br />

criteria are developed and the process<br />

for certifying trials by the PIs is in place.<br />

To qualify a trial that is not deemed automatically<br />

qualified, a PI is required to certify<br />

that it meets the following criteria:<br />

1. It tests whether the intervention potentially<br />

improves the participants’ health<br />

outcomes.<br />

2. It is well-supported by scientific and<br />

medical information or intends to clarify<br />

or establish the health outcomes of interventions<br />

already in common clinical use.<br />

3. It does not unjustifiably duplicate an<br />

existing trial.<br />

4. It is properly designed to address the corresponding<br />

hypothesis.<br />

Continued on page 52<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

45<br />

October 2008


Quality of care and<br />

compliance: Existing<br />

challenges and first<br />

steps for hospitals<br />

By Cheryl L. Wagonhurst, Esq, CCEP and Nathaniel M. Lacktman, Esq, CCEP<br />

members, key leadership, and physicians<br />

need, at a minimum, a general understanding<br />

of the government’s quality-of-care efforts<br />

regarding payments, public reporting, and<br />

enforcement. Educating these key leaders on<br />

quality- of-care compliance is an essential first<br />

step in the process.<br />

Cheryl L. Wagonhurst is a partner <strong>with</strong> the Los<br />

Angeles office of Foley & Lardner LLP, where she<br />

is a member of the <strong>Health</strong> <strong>Care</strong> Industry Team<br />

and the White Collar Defense and Corporate<br />

Compliance Practice, and focuses primarily on<br />

internal investigations, compliance, and health<br />

care regulatory matters. Ms. Wagonhurst is a<br />

member of the advisory board of the Society of<br />

Corporate Compliance and Ethics. She may<br />

be reached at 310/975-7839 or by e-mail at<br />

CWagonhurst@Foley.com.<br />

Nathaniel M. Lacktman is an associate in the<br />

Tampa, Florida office of Foley & Lardner LLP,<br />

where he is a member of the <strong>Health</strong> <strong>Care</strong> Industry<br />

Team and its White Collar Crime and Corporate<br />

Compliance Practice Group and focuses on health<br />

care litigation, medical staff peer review, qui<br />

tam actions, internal investigations, and defense<br />

against enforcement actions by state and federal<br />

regulators. He may be reached at 813/225-4127<br />

or by e-mail at NLacktman@Foley.com.<br />

Compliance officers, in-house counsel,<br />

and other health care professionals<br />

should by now be aware that<br />

the government has made quality of care a<br />

top priority. The government’s three-prong<br />

approach seeks to:<br />

n incentivize quality of care through payment<br />

reform,<br />

n drive quality of care transparency through<br />

public reporting, and<br />

n enforce quality of care through the False<br />

Claims Act and other federal and state<br />

mechanisms.<br />

Many of these professionals understand<br />

that quality of care poses significant compliance<br />

risks to hospitals, including potential<br />

individual liability for the high-ranking<br />

executives, board members, physicians, and<br />

owners. Despite their awareness, these same<br />

professionals are struggling to figure out how<br />

to address quality of care and minimize its<br />

attendant compliance risks.<br />

Foley & Lardner LLP is providing Compliance<br />

Today <strong>with</strong> an ongoing series of articles<br />

designed to address these questions. This<br />

article, the first in the series, highlights the<br />

challenges hospitals face when managing<br />

quality-of-care compliance. It also discusses<br />

the first steps a hospital should take to address<br />

the compliance implications of quality-of-care<br />

failures, including education and a quality<br />

of care/legal risks audit. Several topics are<br />

broadly discussed, including Recovery Audit<br />

Contractor (RAC) audits, all of which will<br />

be addressed in greater depth as this series<br />

of articles unfolds. Forthcoming articles will<br />

include: (1) tools and mechanics of a quality<br />

of care/legal risks audit; (2) quality of care<br />

enforcement; (3) quality-based payments<br />

and reimbursement; (4) quality of care<br />

compliance and the medical staff; (5) public<br />

reporting and quality of care; and (6) quality<br />

of care, data mining, and RAC audits.<br />

Awareness and education challenges<br />

Before a hospital can address the compliance<br />

implications of quality of care, its leadership<br />

must understand the connections between<br />

quality and compliance. Executives, board<br />

The lack of board education and oversight on<br />

quality issues is troubling. A Joint Commission<br />

research effort conducted interviews<br />

<strong>with</strong> CEOs and Board Chairs at 30 hospitals<br />

in 14 states, and revealed that “the level of<br />

knowledge of landmark Institute of Medicine<br />

(IOM) quality reports among CEOs and<br />

board chairs was remarkably low” and that<br />

there were significant differences between the<br />

CEOs’ perception of the knowledge of board<br />

chairs and the board chairs’ self-perception. 1<br />

This disconnect has not been lost on the<br />

Office of Inspector General (OIG), that is<br />

beginning to look to boards to ensure fiscal<br />

integrity and oversight. 2<br />

One approach to education would divide<br />

key personnel into categories (e.g., executives,<br />

board members, physicians, and care<br />

staff) and provide tailored education to each<br />

group. Certain quality-of-care issues are more<br />

appropriate for the board, whereas other<br />

issues would resonate better <strong>with</strong> physicians.<br />

Use education modules (again tailored to each<br />

group) for the training. This approach can<br />

help standardize the education process, collect<br />

feedback from the trainees, and create a<br />

documented record of the hospital’s qualityof-care<br />

education efforts.<br />

The order in which personnel are trained is<br />

also an important aspect to consider. Certain<br />

key executive positions (e.g., CEO, general<br />

counsel, director of quality) will be the champions<br />

for a compliance officer who is seeking<br />

resources for quality of care efforts, and<br />

therefore, it is important for those individuals<br />

October 2008<br />

46<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


to hear the message first. Educating the<br />

board is the next step and there is already an<br />

excellent resource available for board education:<br />

Corporate Responsibility and <strong>Health</strong><br />

<strong>Care</strong> Quality: A Resource for <strong>Health</strong> <strong>Care</strong><br />

Boards of Directors. 3 This resource, issued<br />

jointly by the OIG and the American <strong>Health</strong><br />

Lawyers Association (AHLA), should be<br />

required reading for boards, senior management,<br />

and compliance officers. According to<br />

the report, a “new era of focus on quality and<br />

patient safety [is] rapidly emerging, and oversight<br />

of quality also is becoming more clearly<br />

recognized as a core fiduciary responsibility of<br />

health care organization directors.” 4<br />

Boards must provide an appropriate level of<br />

oversight of health care services to satisfy their<br />

core fiduciary duties to the hospital. Board<br />

members who breach these duties may be<br />

exposed to personal liability. Board members<br />

owe a duty of care, requiring them to exercise<br />

appropriate care in their decision-making<br />

process. Generally, the duty of care is satisfied<br />

when directors act in good faith, <strong>with</strong> the<br />

care that an ordinarily prudent person would<br />

exercise in similar circumstances, and in a<br />

manner they reasonably believe to be in the<br />

best interests of the hospital.<br />

Because the duty of care has been interpreted<br />

to require that directors actively inquire<br />

into the hospital’s operations, educational<br />

materials should be designed to help board<br />

members ask knowledgeable and appropriate<br />

questions related to quality and quality<br />

reporting requirements, as well as the metrics<br />

employed. Education and active involvement<br />

will help board members establish, and affirmatively<br />

demonstrate, that they have followed<br />

a reasonable process for quality oversight.<br />

Boards need not approach these issues alone.<br />

Once the board is “on board” <strong>with</strong> the<br />

compliance officer’s quality-of-care efforts,<br />

the board should seek periodic updates from<br />

executive staff on hospital quality-of-care<br />

initiatives and how the hospital intends to<br />

address legal issues associated <strong>with</strong> those<br />

initiatives. When quality shortcomings are<br />

identified, the board should allocate appropriate<br />

resources to address the gaps including,<br />

for example, enlisting the help of outside<br />

attorneys and consultants to evaluate quality<br />

risk areas <strong>with</strong>in the hospital.<br />

Organizational challenges<br />

Hospitals are large, complex organizations<br />

created (like many other large businesses)<br />

in a bureaucratic structure <strong>with</strong> specialized<br />

departments and groups, each focusing on a<br />

different aspect of the hospital. This structure<br />

is useful for efficiency and specialization,<br />

but has limited capabilities to readily share<br />

information across and between departments.<br />

This problem is known as “siloing.” Lewis<br />

Morris, Chief Counsel to the Department of<br />

<strong>Health</strong> and Human Services (HHS) OIG,<br />

recognized the issue when he said,<br />

“When looking at some of these very large<br />

[health care] corporations, there is a siloing<br />

of responsibility, which has the effect<br />

of inadequate cross[ing] of information<br />

between the peer review/quality people<br />

and the compliance people. The different<br />

components of a health care organization<br />

need to communicate and exchange<br />

information <strong>with</strong> each other and boards<br />

of directors can encourage this process.” 5<br />

Compliance, Quality, and Peer Review<br />

departments each deal, to a certain degree,<br />

<strong>with</strong> quality-of-care issues, and there is an<br />

overlap of subject matter. Yet, a hospital’s<br />

compliance program traditionally is separate<br />

and distinct from its quality assurance and<br />

peer review programs. That type of structure<br />

does not permit the information exchange<br />

necessary to recognize and address the<br />

compliance risks that can arise from poor<br />

quality of care. Hospitals need to develop<br />

structures that can transcend the department<br />

silos and exchange quality-of-care information,<br />

at least among the three departments for<br />

which this exchange has become critical.<br />

Challenges in the peer review process<br />

Critics of the medical staff peer-review<br />

process claim it has proven itself an ineffective<br />

tool to resolve quality and safety issues, both<br />

from the physician and the hospital perspective.<br />

They contend that the current peer<br />

review process is subject to bias and political<br />

motive and cannot adequately help a hospital<br />

meet government-imposed mandates on quality<br />

of care. Of course, the peer review process<br />

offers certain benefits. It enables physicians<br />

to speak frankly, at a peer-to-peer level, on<br />

quality issues and care processes. They are<br />

sometimes more persuasive and receptive<br />

when dealing <strong>with</strong> each other and often show<br />

greater respect to the clinical judgment of<br />

trained, experienced peers.<br />

The most significant limitation in the traditional<br />

peer review process, and the one which<br />

poses the greatest compliance risk, is that the<br />

process is largely retrospective and based on<br />

isolated, past incidents. Constantly looking<br />

backward, rather than identifying patterns<br />

of care failures, the process is always reactive,<br />

not proactive. The hearings are often lengthy<br />

and can suffer significant delay caused by the<br />

subject physician or simply the unavailability<br />

of the hearing panel. These delays can permit<br />

a pattern of poor quality or unnecessary care<br />

to persist before the peer review process is<br />

able to react.<br />

Hospitals must consider new approaches<br />

to integrate into the peer review process.<br />

Consider real-time chart audits based on daily<br />

monitoring of key quality indicators. If a<br />

Continued on page 50<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

47<br />

October 2008


HCCA’s 2009<br />

Conferences<br />

Education and networking<br />

opportunities for you in 2009<br />

Start planning now…<br />

NATIONAL CONFERENCES<br />

Audit & Compliance Committee Conference<br />

February 23–25<br />

Scottsdale, AZ<br />

Managed <strong>Care</strong> Compliance Conference<br />

February 22–24<br />

Scottsdale, AZ<br />

Fraud & Compliance Forum<br />

October 3–5<br />

Baltimore, MD<br />

Quality of <strong>Care</strong> Compliance Conference<br />

October 11–13<br />

Philadelphia, PA<br />

Physician Practice Compliance Conference<br />

October 14–16<br />

Philadelphia, PA<br />

Research Compliance Conference<br />

October 19–21<br />

Chicago, IL<br />

<br />

Compliance Institute<br />

April 26–29<br />

Caesars Palace | Las Vegas, NV<br />

2 0 0 9<br />

CAESARS PALACE<br />

Las Vegas, NV<br />

April 26–29, 2009<br />

October 2008<br />

48<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


COMPLIANCE ACADEMIES<br />

February 2–5<br />

San Francisco, CA<br />

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November 16–19<br />

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November 30—December 3<br />

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June 22–25<br />

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June 15–18<br />

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REGIONAL CONFERENCES<br />

AUDIO/WEB CONFERENCES<br />

Atlanta, GA | January 9<br />

Orlando, FL | January 30<br />

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Anchorage, AK | February 26–27<br />

Columbus, OH | May 8<br />

New York, NY | May 15<br />

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Los Angeles, CA | June 26<br />

Boston, MA | September 11<br />

Minneapolis, MN | September 18<br />

Kansas City, MO | September 25<br />

Chicago, IL | October 2<br />

Pittsburgh, PA | October 9<br />

Honolulu, HI | October 15–16<br />

Denver, CO | October 23<br />

Nashville, TN | November 6<br />

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HCCA’s Audio/Web Conferences cover<br />

hot topics throughout the year. Visit<br />

www.hcca–info.org for up-to-date info<br />

on upcoming conferences and to register.<br />

www.hcca-info.org<br />

888-580-8373<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

49<br />

October 2008


Quality of care and compliance: Existing challenges and first steps for hospitals ...continued from page 47<br />

pattern emerges, the hospital can take action.<br />

Also consider a greater emphasis on patterns<br />

(and projected patterns) of care. Physicians<br />

should be permitted a degree of freedom<br />

in their treatment style, but certain care<br />

approaches pose a higher risk than others.<br />

Treatments and medications constantly<br />

evolve, and the hospital should identify<br />

and address physicians who use outdated,<br />

high-risk processes before bad outcomes are<br />

manifested. Because nearly half of physicians<br />

do not report medical incompetence by their<br />

peers, the hospital cannot rely on physicians<br />

to police themselves. 6<br />

Challenges in the traditional medical staff<br />

structure<br />

As physician roles continue to change, the<br />

traditional medical staff structure finds itself<br />

ill-equipped to adapt to emerging compliance<br />

and quality-of-care challenges. There<br />

are an increasing number of hospital-based<br />

physicians, including hospitalists, intensivists,<br />

obstetrical hospitalists, and pediatric hospitalists.<br />

Specialty lines have begun to blur <strong>with</strong><br />

cross-credentialed physicians playing multiple<br />

roles on the care team (e.g., interventional<br />

radiology/cardiology/neurology). The growing<br />

number of outpatient-based physicians has<br />

complicated the credentialing process and led<br />

to reduced collegiality <strong>with</strong> the specialists and<br />

hospital-based physicians.<br />

As hospitals adapt to these physician-driven<br />

changes, regulators mandate further change,<br />

such as competency-based credentialing, standardization<br />

of care processes, and increased<br />

medical staff oversight of quality.<br />

Another key change is the increased public<br />

reporting of quality data, both on the hospital<br />

level and the individual physician level.<br />

Hospitals must crunch their own data and<br />

understand it, not wait for the government<br />

to do so first. Additional transparency by<br />

the medical staff, who share quality data, is<br />

essential and can be achieved <strong>with</strong> a better<br />

medical staff infrastructure, improved design,<br />

and aligned incentives to address national<br />

patient safety and quality mandates.<br />

Need for effective incentive strategies<br />

Many would argue that a lack of effective<br />

hospital-physician collaboration strategies<br />

exist to provide incentives based on quality of<br />

care. In this respect, hospitals and physicians<br />

are co-dependent and should collaborate<br />

on new structures. Hospitals must enlist<br />

physician support to meet quality targets<br />

and earn pay-for-performance incentives.<br />

Similarly, physicians must enlist hospitals<br />

to offer systems that drive quality across the<br />

continuum of care.<br />

Current, traditional equity joint-ventures<br />

often fail to align physician and hospital<br />

interests in improving quality of care.<br />

Consumer-driven health care and increased<br />

access to quality data will eventually lead to<br />

greater patient choice and create consumers<br />

who are better informed and more discerning<br />

about the hospital and physician they choose.<br />

Hospitals need to develop viable, compliant<br />

incentive structures to connect physicians<br />

and reward desirable behavior patterns and<br />

quality-of-care efforts. New structures need to<br />

focus on quality, reducing waste, and promoting<br />

transparency to assist the hospital’s own<br />

data mining efforts. These new joint ventures<br />

should also account for coordinating the care<br />

delivered by providers outside the venture.<br />

Quality of care/legal risks audit<br />

Many hospitals are hampered in providing<br />

consistent quality of care and are simply<br />

unaware of their compliance vulnerabilities,<br />

because they have not subjected their qualityof-care<br />

“processes” to the level of scrutiny<br />

they devote to other compliance concerns,<br />

such as billing and claims submission or<br />

physician financial relationships. This requires<br />

a broad-based, coordinated approach among<br />

the administration, the medical staff, physicians,<br />

nursing staff, risk managers, utilization<br />

review, Quality department, Compliance<br />

department and legal counsel.<br />

A quality-of-care/legal risks audit is an<br />

important step in addressing quality of care<br />

and compliance. Such an audit identifies<br />

areas of potential quality breakdowns and<br />

helps establish internal quality controls,<br />

two key areas a hospital should immediately<br />

address to reduce the risk of an adverse<br />

government-enforcement action. A qualityof-care/legal<br />

risks audit, ideally performed by<br />

objective outside health care counsel under<br />

the attorney-client privilege, can reveal the<br />

true operational landscape of a hospital.<br />

Because of siloing and the various structural<br />

and operational challenges discussed above,<br />

it is difficult to imagine a hospital adequately<br />

addressing its quality-of-care compliance risks<br />

<strong>with</strong>out this broad-based approach.<br />

Patient care is the heart of a hospital’s<br />

enterprise, and some key personnel may<br />

hesitate to scrutinize their hospital’s quality<br />

of care. They might fear an audit will reveal a<br />

slew of previously unknown problems, which<br />

the hospital would then need to remedy. They<br />

might also believe (<strong>with</strong> regard to liability)<br />

that ignorance is bliss, and would rather not<br />

know of existing problems. Such attitudes are<br />

understandable but misguided.<br />

In light of the OIG/AHLA guidance,<br />

board members have an affirmative duty to<br />

understand their hospital’s quality-of-care<br />

risks. Affirmatively choosing not to conduct<br />

a quality-of-care compliance audit, simply<br />

because the hospital fears the results, could<br />

constitute willful ignorance or reckless<br />

disregard of the failures, if the problems later<br />

become known in a government investigation<br />

October 2008<br />

50<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


or whistleblower lawsuit. Moreover, the<br />

underlying quality-of-care failures will continue<br />

to exist and can pose an ever-increasing<br />

compliance risk (false claims, malpractice, or<br />

otherwise), whether or not the hospital knows<br />

about the failures.<br />

A responsible, less-invasive alternative to<br />

the audit process would be to perform a risk<br />

assessment based on key quality-of care-and<br />

compliance factors. The underlying concepts<br />

would be the same as those in the quality-ofcare/legal<br />

risks audit, but the investigation<br />

would not run as deep as an audit. This<br />

process would give the compliance officer a<br />

general understanding of the hospital’s risks.<br />

The results would highlight and prioritize key<br />

risk areas, which the compliance officer can<br />

then report to the board. A quality-of-care/<br />

legal risks audit could then be performed on<br />

selected, priority risk areas.<br />

Quality of care and RAC audits<br />

As the RAC programs start again, hospitals<br />

should be particularly concerned about<br />

quality-of-care compliance risks. In the<br />

time since the RAC audits were temporarily<br />

suspended, the government has announced a<br />

significant number of quality-of-care initiatives<br />

regarding reimbursement methodology.<br />

Commencing October 1, 2008, Medicare<br />

will no longer reimburse for certain hospitalacquired<br />

conditions unless the condition was<br />

present on admission. 7 Where previously,<br />

hospitals were required to report only certain<br />

quality indicators, Medicare’s impending<br />

Value-Based Purchasing plan will deny payment<br />

altogether. 8 State Medicaid programs,<br />

including Massachusetts, Minnesota, and<br />

New York, have announced plans to deny<br />

payment for medical errors and/or certain<br />

hospital-acquired conditions. These are just a<br />

few of the quality-of-care payment changes,<br />

to say nothing of the growing enforcement<br />

focus on quality-of-care failures.<br />

RAC auditors are aware that hospitals have<br />

invested significant resources to address and<br />

reduce traditional billing errors. They are<br />

also aware that many of these same hospitals<br />

have not invested the resources to address and<br />

reduce quality-of-care errors. It should be no<br />

surprise when RAC auditors focus their data<br />

mining efforts on quality-of-care issues. The<br />

RAC audits might reveal patterns of substandard<br />

care or medically unnecessary surgeries,<br />

all submitted for reimbursement. Hospitals<br />

must ready themselves to address and defend<br />

against quality-of-care issues brought by RAC<br />

auditors.<br />

Conclusion<br />

Quality of care, <strong>with</strong> its attendant impact on<br />

payments, public reporting, and enforcement,<br />

should be a major concern for hospitals.<br />

Traditional structures and business models<br />

are not designed to best respond to the<br />

government’s mandates on quality of care and<br />

compliance. Hospitals will need to work <strong>with</strong><br />

the compliance officer, the Quality department,<br />

and legal counsel, who are experienced<br />

in these quality of care issues, to implement<br />

new models and incentives to promote<br />

quality of care.<br />

The first step in the process is to educate key<br />

personnel and board members. After enlisting<br />

their support, the hospital should consider<br />

undergoing a quality-of-care/legal risks audit<br />

or, at least, a risk assessment based on those<br />

same factors.<br />

Addressing quality of care proactively, and<br />

integrating it <strong>with</strong> compliance, will give a<br />

hospital a financial and operational advantage.<br />

Those same investments in qualityof-care<br />

compliance can provide additional<br />

returns by minimizing litigation exposure and<br />

enforcement actions based on poor quality.<br />

Hospitals that refuse to recognize and address<br />

quality-of-care risks and failures should not<br />

be surprised to find themselves subjected to<br />

whistleblower suits, RAC audits on quality<br />

of care, or (worse yet) excluded from federal<br />

programs. n<br />

1 “Getting the Board on Board: Engaging Patient Boards in Quality and<br />

Patient Safety,” 32 Joint Commission Journal on Quality and Patient<br />

Safety 179-187 (April 2006)<br />

2 “Driving for Quality in Long-Term <strong>Care</strong>: A Board of Directors Dashboard,”<br />

HHS and HCCA joint report (January 2008)<br />

3 Arianne N. Callender, et al., The Office of the Inspector General of the<br />

U.S. Department of <strong>Health</strong> and Human Services and The American<br />

<strong>Health</strong> Lawyers Association, Corporate Responsibility and <strong>Health</strong> <strong>Care</strong><br />

Quality: A Resource for <strong>Health</strong> <strong>Care</strong> Boards of Directors (2007)<br />

4 See footnote No. 3<br />

5 Lewis Morris, Chief Counsel to the Office of United States Inspector<br />

General of <strong>Health</strong> and Human Services, on September 25, 2007<br />

6 According to Institute of Medicine as a Profession, “Survey on Medical<br />

Professionalism,” Annals of Internal Medicine (December 4, 2007)<br />

7 Medicare Program: Changes to the Hospital Inpatient Prospective Payment<br />

Systems and Fiscal Year 2008 Rules, 72 Fed. Reg. 47130, 47200<br />

(Aug. 22, 2007)<br />

8 The Deficit Reduction Act of 2005 authorized CMS to develop for<br />

Medicare a hospital pay for performance model (known as Value-Based<br />

Purchasing). Pub. L. 107-191<br />

Be Sure to Get Your<br />

CHC <strong>CEU</strong>s<br />

Inserted in this issue of Compliance<br />

Today is a quiz related to the articles:<br />

n The 1-2-3s of claims sampling to<br />

resolve overpayment errors —<br />

By B. Bo Martin, page 32<br />

n Quality of care and compliance:<br />

Existing challenges and first<br />

steps for hospitals — By Cheryl<br />

L. Wagonhurst and Nathaniel M.<br />

Lacktman, page 46<br />

n Complying <strong>with</strong> the HIPAA Privacy<br />

Rule: What you need to know —<br />

By Rebecca C. Fayed, page 59<br />

To obtain <strong>your</strong> <strong>CEU</strong>s, take the quiz and<br />

print <strong>your</strong> name at the top of the form.<br />

Fax it to Liz Hergert at 952/988-0146,<br />

or mail it to Liz’s attention at HCCA,<br />

6500 Barrie Road, Suite 250,<br />

Minneapolis, MN 55435. Questions<br />

Please call Liz Hergert at 888/580-8373.<br />

Compliance Today readers taking the<br />

<strong>CEU</strong> quiz have one year from the<br />

published date of the <strong>CEU</strong> article to<br />

submit their completed quiz.<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

51<br />

October 2008


The what, why and how of Medicare Coverage Analysis – Part I ...continued from page 45<br />

5. It is sponsored by a credible organization/<br />

individual who is capable of executing the<br />

trial successfully.<br />

6. It complies <strong>with</strong> federal regulations<br />

regarding human subject protections.<br />

7. It is conducted in accordance <strong>with</strong> appropriate<br />

standards of academic integrity.<br />

This certification process also requires that<br />

the PI enrolls the trial in the Medicare clinical<br />

trials registry. The registry, per CMS, is under<br />

development and the option to qualify a<br />

trial on the basis of the PI’s certification is,<br />

as stated above, not practically available at<br />

this time. Once a trial meets the criteria as<br />

“qualifying” for Medicare coverage and in<br />

order to be reimbursable by Medicare, each of<br />

its items and services must be (1) identified as<br />

a “routine cost” and (2) declared reasonable<br />

and necessary. (The criteria and the review<br />

process for each item and service to determine<br />

if it is a “routine cost” will be covered in detail<br />

by Part 2 of this article.)<br />

The elaborate statutory environment and<br />

intricate coverage issues present clinical trial<br />

sites <strong>with</strong> complex regulatory requirements<br />

and, potentially, far-reaching consequences for<br />

non-compliance. In 1995, the Rush University<br />

Medical Center settlement <strong>with</strong> the HHS<br />

Office of Inspector General (OIG) for allegations<br />

of research-related Medicare over-billing<br />

included $1 million in reimbursement and<br />

penalties and a Certification of Compliance<br />

Full Name:<br />

Title:<br />

Organization:<br />

Address:<br />

City/State/Zip:<br />

Telephone:<br />

Fax:<br />

E-mail:<br />

Agreement (CCA.) Furthermore, the OIG<br />

identified “…reporting of financial support<br />

from other sources…” as a risk area in its 2004<br />

Medicare Work Plan and the item remains a<br />

priority in OIG’s annual work plans.<br />

Evaluation of research billing operations is,<br />

therefore, an integral part of any high-level<br />

risk assessment of a clinical trial-participating<br />

health care facility. In this context, an<br />

inadequately performed and/or ineffectively<br />

deployed MCA may represent a substantial<br />

compliance risk. An analysis that does not<br />

clearly identify a therapeutic intent; performs<br />

an ad hoc classification of routine care;<br />

or does not provide adequate support for<br />

routine care classifications by an NCD and/or<br />

LCD, rules, manuals, guidance documents,<br />

compendia, etc could lead to allegations of<br />

False Claims Act violation and subsequent<br />

enforcement and legal action.<br />

By contrast, a properly performed and<br />

implemented MCA demonstrates careful<br />

consideration and provides significant protection<br />

against charges of FCA violation. The<br />

MCA, therefore, has a vital role in a health<br />

care entity’s risk management and compliance<br />

programs as a key compliance control.<br />

The MCA may be conducted by and <strong>with</strong>in<br />

a variety of business units in a health care<br />

enterprise. It should also be performed by an<br />

adequately-trained professional. The MCA<br />

is, additionally, a product of a partnership<br />

between key trial and operations stakeholders:<br />

the PI, research staff, providers, the<br />

Institutional Review Board (IRB), sponsors,<br />

coders, billing staff, Financial, Compliance,<br />

Contracts and Grants offices, and many more.<br />

The correctly-conducted MCA is, therefore,<br />

not only an essential billing compliance<br />

control; it is also a cornerstone of a clinical<br />

trial’s financial analysis and budget process.<br />

In summary, Part I of this article about<br />

Medicare Coverage Analysis, provided<br />

statutory context, illustrated the need for and<br />

benefits of the MCA process, and discussed<br />

potential consequences for non-compliance.<br />

It highlighted certain processes and a variety<br />

of documents that jointly define coverage,<br />

presented criteria for Medicare coverage,<br />

and introduced key participants of the MCA<br />

process. Part 2 of this article will focus on<br />

the methodology and tools for conducting a<br />

Medicare Coverage Analysis. n<br />

1 42 U.S.C. §1395<br />

2 P.L. 74-271<br />

3 42 U.S.C. §1395y (a)(1)(A)<br />

4 31 U.S.C. §3729-3733<br />

5 P.L. 104-191<br />

6 P.L. 105-33<br />

7 P.L. 105-33, Section 4108 (b)(2)(D)<br />

8 Pub 100-03, Medicare National Coverage Determinations for Routine<br />

Costs in Clinical Trials (310.1)<br />

9 Benefits Improvement and Protection Act (BIPA)<br />

10 68 Fed Reg. 55634<br />

11 63 Fed Reg. 68780<br />

12 Social Security Act, Section 1861(t)(2)(B)(ii)(I)<br />

13 http://www.cms.hhs.gov/mcd/overview.asp accessed June 23, 2008<br />

14 FDA/HCFA Interagency Agreement Regarding Reimbursement Categorization<br />

of Investigational Devices September 15, 1995 (D95-2)<br />

15 21 CFR 860<br />

16 Medicare Prescription Drug, Improvement, and Modernization Act of<br />

2003 (MMA), section 731(b)<br />

17 http://www.cms.hhs.gov/center/coverage.asp accessed June 23, 2008<br />

18 Pub 100-03, Medicare National Coverage Determinations for Routine<br />

Costs in Clinical Trials (310.1)<br />

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SEC Disclosure:<br />

Managing information<br />

at FDA-regulated<br />

companies<br />

By Elizabeth P. Gray, Esq. and Jessica L. Matelis, Esq.<br />

Editor’s note: Elizabeth P. Gray is a partner and<br />

Jessica L. Matelis is an associate in the Washington,<br />

DC office of Willkie Farr & Gallagher LLP where<br />

their practices include securities law enforcement<br />

and litigation matters. Ms. Gray can be reached at<br />

202/303-1207 or by email at egray@willkie.com.<br />

Ms. Matelis can be reached at 202/303-1132 or<br />

by email at jmatelis@willkie.com.<br />

Four years ago, the Securities and<br />

Exchange Commission (SEC) and<br />

the Food and Drug Administration<br />

(FDA) announced steps to enhance cooperation<br />

between the two agencies, <strong>with</strong> the FDA<br />

agreeing to support the SEC in its mission<br />

to protect the public from false and misleading<br />

statements by public companies. 1 At that<br />

time, the agencies developed a centralized<br />

process through which the FDA could refer<br />

potential disclosure matters to the Division<br />

of Enforcement at the SEC and also identified<br />

specific FDA point persons and procedures<br />

for the SEC to use when seeking information<br />

from the FDA about publicly traded<br />

companies regulated by the FDA. Recent<br />

SEC cases evidence the continued existence<br />

of the relationship between these two regulatory<br />

bodies. 2<br />

In addition to the scrutiny from government<br />

agencies, FDA-regulated companies, like<br />

medical device developers and manufacturers,<br />

have proven to be frequent defendants in<br />

private securities class actions. Consequently,<br />

given the relationship between the SEC and<br />

the FDA, the consistent flow of information<br />

between regulated companies and the<br />

FDA, and the frequency <strong>with</strong> which many<br />

FDA-regulated companies utilize the public<br />

markets to raise funds, companies in this area<br />

are well-advised to develop and implement a<br />

robust set of disclosure policies and procedures<br />

to ensure that material information<br />

is not only being disclosed, but is being<br />

disclosed promptly and accurately.<br />

Although a public company has no general<br />

affirmative duty to disclose nonpublic information,<br />

SEC rules and regulations, such as<br />

the revised disclosure obligations under Form<br />

8-K, may require disclosure under certain<br />

circumstances. Even when disclosure is not<br />

required, however, a company that receives<br />

news from the FDA or through one of its<br />

clinical investigations may want to disclose<br />

that information to the public. And, when a<br />

company speaks, whether because of a regulation<br />

or voluntarily, it must provide complete<br />

and accurate disclosure to avoid misleading<br />

the investing public. 3 Additionally, after a<br />

company discloses information regarding a<br />

certain matter, it may have a “duty to update”<br />

or a “duty to correct” the information in<br />

that disclosure if new information becomes<br />

available. Because of the importance of<br />

getting accurate information to the investing<br />

public in a timely fashion, even small<br />

public companies that are regulated by the<br />

FDA need to focus not just on their clinical<br />

investigations and FDA applications, but on<br />

making sure that information regarding those<br />

areas is flowing both <strong>with</strong>in the company and<br />

then to the public through its SEC filings and<br />

public statements.<br />

Standard Operating Procedures<br />

One approach for FDA-regulated companies<br />

is to develop and utilize standard operating<br />

procedures (SOP) for encouraging the timely<br />

and accurate exchange of information. Just as<br />

a company would develop and follow an SOP<br />

for reporting adverse effects during a clinical<br />

trial or investigation, it can develop SOPs<br />

for communicating <strong>with</strong> regulatory bodies,<br />

for dealing <strong>with</strong> clinical investigation or trial<br />

developments and for drafting SEC filings,<br />

including Forms 10-K, 10-Q, and 8-K.<br />

Regulatory bodies<br />

Communications <strong>with</strong> the FDA and other<br />

similar regulatory bodies are fertile ground<br />

for information that either needs to be publicly<br />

disclosed or that the company would<br />

like to disclose. Consequently, a formal written<br />

SOP for dealing <strong>with</strong> communications<br />

from the FDA can help a company identify<br />

and disclose pertinent information. Such an<br />

SOP may include the following guidelines:<br />

n Any written communication to or from<br />

the FDA should be promptly circulated<br />

(<strong>with</strong>in 24 hours) to not only members of<br />

the regulatory affairs and clinical divisions,<br />

but to someone in the General Counsel’s<br />

office and to a member of corporate communications.<br />

n Two or more people should participate in<br />

all oral communications <strong>with</strong> the FDA.<br />

n Oral communications should be promptly<br />

documented in a written summary and<br />

circulated to the same group of people<br />

who would receive written communication.<br />

n Specific personnel should be responsible<br />

for drafting and distributing these communications.<br />

Clinical trials<br />

Developments from clinical investigations<br />

are another area likely to generate material<br />

Continued on page 57<br />

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53<br />

October 2008


HCCA Regional Conferences<br />

Join us at HCCA’s 2008-2009 Regional Conferences<br />

HCCA’s regional conferences take place throughout the year, all over the United States.<br />

You’re sure to find one that works for you!<br />

2008 Regional Conferences<br />

Chicago, IL.......................October 3<br />

Pittsburgh, PA................October 10<br />

Honolulu, HI............. October 16-17<br />

Denver, CO.....................October 24<br />

Nashville, TN................November 7<br />

Louisville, KY.............November 14<br />

2009 Regional Conference<br />

Atlanta, GA.......................January 9<br />

Orlando, FL....................January 30<br />

Dallas, TX..................... February 20<br />

Columbus, OH....................... May 8<br />

New York, NY....................... May 15<br />

Seattle, WA........................... June 5<br />

Los Angeles, CA................. June 26<br />

Anchorage, AK............... July 9 - 10<br />

Boston, MA.................September 5<br />

Minneapolis, MN......September 12<br />

Kansas City, KS........September 26<br />

Chicago, IL.......................October 2<br />

Pittsburgh, PA..................October 9<br />

Honolulu, HI.............October 15–16<br />

Denver, CO.....................October 23<br />

Nashville, TN................November 6<br />

Louisville, KY.............November 13<br />

Phoenix, AZ................November 20<br />

October 2008<br />

54<br />

Visit www.hcca-info.org for registration information<br />

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Upcoming Regional Conferences<br />

October 24<br />

Denver, CO<br />

October 3<br />

Chicago, IL<br />

October 10<br />

Pittsburgh, PA<br />

November 7<br />

Nashville, TN<br />

November 14<br />

Louisville, KY<br />

October 16-17<br />

Honolulu, HI<br />

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October 2008


Compliance Policies/<br />

Document Sharing Project<br />

OUR GOAL: to make<br />

1,000 documents<br />

available to members<br />

THE INDIVIDUAL THAT SUBMITS THE MOST DOCUMENTS<br />

TO THE LIBRARY EACH MONTH, RECEIVES ONE OF 12<br />

IPOD NANOS OR AN HCCA AUDIO CONFERENCE!<br />

Contribute a document and enter the<br />

iPod/Audio Conference Giveaway!<br />

Contribute the most compliance-related documents to the SCCE<br />

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conference is given away beginning in July 2008. Giveaways<br />

will be held on a monthly basis through June 2009, so there are<br />

many opportunities for YOU to contribute.<br />

E-mail <strong>your</strong> document(s) to Caroline Lee<br />

Bivona at caroline.leebivona@hcca-info.org<br />

October 2008<br />

56<br />

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SEC Disclosure: Managing information at FDA-regulated companies. ...continued from page 53<br />

information that a company may need to<br />

disclose, particularly if the company has<br />

previously disclosed information regarding<br />

a clinical investigation or trial. Significant<br />

changes or results from investigations previously<br />

discussed <strong>with</strong> the public will likely<br />

warrant prompt and accurate disclosure.<br />

Again, in order to accomplish this efficiently,<br />

the creation and implementation of an SOP<br />

regarding clinical investigation developments<br />

may be beneficial.<br />

For each ongoing clinical investigation,<br />

create a distribution list which includes at<br />

least one member from the regulatory affairs<br />

department, the General Counsel’s office and<br />

the corporate communications or investor<br />

relations department. Use this distribution list<br />

to promptly communicate any new and significant<br />

developments so that people outside<br />

the clinical investigation group are not only<br />

informed of the new information, but can<br />

make an assessment regarding whether or not<br />

disclosure is necessary. Consider including<br />

as part of this SOP a procedure for calling<br />

meetings among the distribution list on short<br />

notice, thus allowing for discussion about the<br />

new information across various segments of<br />

the company.<br />

SEC filings<br />

Creating SOPs for the drafting, review, and<br />

filing of any SEC filings is also an important<br />

component for disclosure policies and<br />

procedures. For each periodic filing on Form<br />

10-K or 10-Q, implement an SOP that not<br />

only sets forth the timeline for drafting the<br />

filing, but also includes the necessary sign-offs<br />

for each section. Of particular importance for<br />

many FDA-regulated companies, including<br />

medical device developers and manufacturers,<br />

is a section appearing in each periodic<br />

report called management’s discussion and<br />

analysis of financial conditions and results of<br />

operations (MD&A). This section requires<br />

management to discuss information that may<br />

cause the current financial condition to not<br />

be indicative of future financial condition.<br />

For medical device companies, this may<br />

include indications from the FDA regarding<br />

status of a pending application or events<br />

from a clinical investigation. Consequently,<br />

an SOP regarding the drafting and review of<br />

periodic filings needs to allow for review by<br />

members of the regulatory affairs and clinical<br />

investigation divisions to ensure that information<br />

pertinent to those divisions is included<br />

and accurately described.<br />

Similarly, SOPs for Forms 8-K and registration<br />

statements can be drafted to allow for<br />

review by relevant divisions at the company.<br />

These SOPs, however, may need to be streamlined<br />

because often time is of the essence<br />

when filing a disclosure on Form 8-K or a<br />

registration statement for an equity offering.<br />

In August 2004, revisions for the filing of<br />

Forms 8-K became effective, requiring that<br />

companies file disclosures regarding specified<br />

information <strong>with</strong>in four business days. And,<br />

although registration statements can integrate<br />

prior filings, a company must still ensure that<br />

it describes “any and all material changes in<br />

the registrant’s affairs” that were not previously<br />

reported on a Form 10-Q or 8-K.<br />

Regulation Fair Disclosure<br />

Finally, because many FDA regulated companies<br />

are frequently communicating <strong>with</strong><br />

the investing public, particularly institutional<br />

investors, developing an SOP that covers<br />

Regulation Fair Disclosure (Reg FD) may<br />

be useful. Under Reg FD, companies are<br />

prohibited from selectively disclosing material<br />

nonpublic information to certain parties,<br />

such as securities market professionals, institutional<br />

investors, and investment companies.<br />

If material nonpublic information is disclosed<br />

to a select party, Reg FD requires that the<br />

information be simultaneously disclosed to<br />

the public or if the disclosure is inadvertent,<br />

the information must be disclosed to the<br />

public as soon as practicable after discovering<br />

the disclosure. SOPs regarding communications<br />

<strong>with</strong> the investment community can be<br />

a valuable way to prevent running afoul of<br />

Reg FD. For example, an SOP to assist <strong>with</strong><br />

Reg FD compliance might require that:<br />

n All staff who interact <strong>with</strong> the investment<br />

community complete regular training<br />

about FD.<br />

n All communication <strong>with</strong> investors be<br />

logged into a central system, which includes<br />

the date of the communication and<br />

a description of the information provided<br />

to the investor.<br />

n All “road show” materials be reviewed and<br />

approved by specified personnel.<br />

Conclusion<br />

SEC disclosure requirements may not always<br />

be given the necessary attention at developing<br />

public companies that are regulated by the<br />

FDA. However, the cooperation between the<br />

FDA and the SEC, as well as the risk of civil<br />

suits, suggest that FDA-regulated companies<br />

need to take care when disclosing information<br />

to the investing public because the potential<br />

damage from making inaccurate disclosures<br />

can be significant. Using SOPs, a familiar<br />

format of control at FDA-regulated companies,<br />

is one possible way to make disclosure<br />

policies and procedures functional for these<br />

dynamic companies. n<br />

1 See “SEC and FDA Take Steps to Enhance Inter-Agency Cooperation,”<br />

SEC Press Rel. 2004-13 (Feb. 5, 2004) and “FDA and SEC Work to<br />

Enhance Public’s Protection from False and Misleading Statements,”<br />

P04-15 (Feb. 5, 2004).<br />

2 See SEC v. Shashikant C. Shah, Lit. Rel. No. 20034 (March 8, 2007)<br />

(“The staff acknowledges the assistance and cooperation of . . . the FDA<br />

in the investigation of this matter”).<br />

3 See Backmun v. Polaroid Corp., 910 F. 2d 10, 13 (1st Cir. 1990) (en<br />

banc).<br />

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57<br />

October 2008


Improving Governance Practices<br />

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October 27–29, 2008<br />

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This conference is designed for board members and audit committee members of<br />

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compliance committee. Compliance officers may attend <strong>with</strong> their board member. CEO,<br />

CFO, and other senior officers are welcome to attend.<br />

“Outstanding! This conference is geared for board members—should be a<br />

requirement for chairmen of audit committee, a must for compliance officers,<br />

and also should be attended by CEO & CFO.”<br />

H. James Mueller, Treasures board of Trustees-Chair Audit & Finance Committees,<br />

Cheyenne Regional Medical Center<br />

“The conference presented a realistic view of the importance of the role<br />

of compliance as it relates to the core operations of a hospital as well as<br />

joint ventures and physician relationships.”<br />

Jake Easton III, Audit and Compliance Committee Chair,<br />

Hoag Memorial Hospital Presbyterian, Newport Beach, CA<br />

October 2008<br />

58 Register online at www.hcca-info.org


Complying <strong>with</strong> the<br />

HIPAA Privacy Rule<br />

– What you need to<br />

know<br />

Editor’s note: Rebecca C. Fayed is an associate<br />

in the Washington law offices of Sonnenschein,<br />

Nath & Rosenthal LLP. Rebecca is a member<br />

of Sonnenschein’s <strong>Health</strong> <strong>Care</strong> Group. She may<br />

be reached by telephone at 202/408-6351 or by<br />

e-mail at rcfayed@sonnenschein.com.<br />

The <strong>Health</strong> Insurance Portability<br />

and Accountability Act of 1996<br />

(HIPAA) 1 , among other things,<br />

directed the Department of <strong>Health</strong> and<br />

Human Services (HHS) to adopt regulations<br />

regarding the privacy of health information.<br />

After a series of proposed and final rules and<br />

modifications, on August 14, 2002, HHS<br />

published what is now commonly referred<br />

to as the Privacy Rule. 2 Most covered entities<br />

have been required to comply <strong>with</strong> the<br />

Privacy Rule since April 14, 2003.<br />

As a general matter, the Privacy Rule requires<br />

that covered entities not use or disclose<br />

protected health information (PHI) <strong>with</strong>out<br />

an individual’s authorization unless that use<br />

or disclosure is specifically permitted under<br />

the Privacy Rule. In addition, the Privacy<br />

Rule provides individuals <strong>with</strong> a number of<br />

rights <strong>with</strong> respect to their PHI and requires<br />

covered entities to comply <strong>with</strong> certain<br />

administrative requirements.<br />

In order to comply <strong>with</strong> the Privacy Rule, a person<br />

or entity must, at a minimum, determine:<br />

n If the Privacy Rule applies (i.e., whether<br />

the person or entity is a covered entity or a<br />

business associate);<br />

n What information is considered PHI; and<br />

By Rebecca C. Fayed, JD<br />

n What uses and disclosures of PHI are<br />

permitted.<br />

In addition, covered entities must have<br />

procedures in place to allow individuals to<br />

exercise their rights <strong>with</strong> respect to their PHI<br />

and must implement the requisite administrative<br />

requirements under the Privacy Rule.<br />

Who must comply <strong>with</strong> HIPAA<br />

Only people or entities that meet the definition<br />

of a covered entity are required to comply<br />

<strong>with</strong> the Privacy Rule. A covered entity is a<br />

health plan, a health care clearinghouse, or a<br />

health care provider who transmits any health<br />

information in electronic form in connection<br />

<strong>with</strong> a standard transaction. In terms of health<br />

care providers, generally this includes any health<br />

care provider who submits claims electronically.<br />

<strong>Health</strong> care providers who may be covered<br />

entities include, for example, hospitals, physicians,<br />

dentists, nursing homes, and pharmacies<br />

(assuming that these entities submit claims electronically).<br />

<strong>Health</strong> plans that may be covered<br />

entities include, for example, health insurance<br />

companies, HMOs, and employer group health<br />

plans (but not the employer plan sponsor).<br />

In addition, people or entities who are not<br />

part of a covered entity’s workforce, but who<br />

provide certain services for or on behalf of<br />

a covered entity and receive PHI from the<br />

covered entity when providing those services,<br />

may be considered business associates under<br />

the Privacy Rule and contractually required<br />

to comply <strong>with</strong> certain Privacy Rule requirements.<br />

Specifically, if a covered entity is<br />

disclosing PHI to a business associate in order<br />

for the business associate to provide services<br />

for the covered entity, the covered entity must<br />

obtain “reasonable assurances” from the business<br />

associate that the business associate will<br />

appropriately safeguard the PHI that it receives<br />

when providing services. These reasonable<br />

assurances must be in the form of a written<br />

agreement, commonly referred to as a business<br />

associate agreement or BA agreement.<br />

BA agreements must contain a number of<br />

provisions set forth in the Privacy Rule,<br />

including, for example, a provision that establishes<br />

the permitted and required uses and<br />

disclosures of PHI, a prohibition against any<br />

further use or disclosure except as permitted<br />

by the agreement or as required by law, and<br />

provisions that require the business associate<br />

to permit individuals to exercise their rights<br />

<strong>with</strong> respect to their PHI (either directly or<br />

through the covered entity).<br />

To comply <strong>with</strong> the Privacy Rule’s requirements<br />

regarding disclosure of PHI to a business associate,<br />

covered entities should analyze their business<br />

relationships to determine who is a business<br />

associate. Covered entities should enter into<br />

BA agreements <strong>with</strong> any people or entities that<br />

meet the definition of a business associate. Some<br />

common examples of business associates include<br />

lawyers, consultants, CPA firms, and third-party<br />

administrators. In contrast, a person or entity is<br />

not a business associate if that person or entity’s<br />

services do not involve the use or disclosure of<br />

PHI or only involve incidental disclosures of<br />

PHI. For example, janitors, electricians, or couriers<br />

generally are not business associates, because<br />

they only incidentally come into contact <strong>with</strong><br />

PHI during the course of providing services.<br />

What is protected<br />

PHI is the only information protected by the<br />

Privacy Rule. PHI is information (including<br />

Continued on page 62<br />

59<br />

October 2008


October 2008<br />

60<br />

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61<br />

October 2008


Complying <strong>with</strong> the HIPAA Privacy Rule – What you need to know<br />

...continued from page 59<br />

demographic information) that is created or received by a health care provider,<br />

health plan, employer, or health care clearinghouse that relates to:<br />

n The past, present, or future health of an individual;<br />

n The provision of health care to an individual; or<br />

n The past, present, or future payment for health care to an individual AND<br />

that either<br />

o identifies the individual, or<br />

o there is a reasonable basis to be believe that the information could be<br />

used to identify the individual.<br />

In contrast, information that has been de-identified is not protected under<br />

the Privacy Rule. De-identification, however, is not simply removing the<br />

individual’s name from the information. In fact, in order for information<br />

to be truly “de-identified” for purposes of the Privacy Rule (and therefore<br />

outside of the Privacy Rule’s scope), either all eighteen identifiers enumerated<br />

in the Privacy Rule must be removed from the information or a person<br />

<strong>with</strong> “appropriate knowledge of and experience <strong>with</strong>” accepted principles<br />

and methods must determine that the risk is very small that the information<br />

could be used alone or in combination <strong>with</strong> other available information to<br />

identify the individual to whom the PHI relates.<br />

What uses and disclosures are permitted<br />

A covered entity may not use or disclose PHI unless that use or disclosure is<br />

permitted by the Privacy Rule. A covered entity may disclose, and in fact, is<br />

required to disclose PHI to the individual or the individual’s representative<br />

and to the Secretary of HHS for purposes of determining compliance <strong>with</strong><br />

the Privacy Rule.<br />

Uses and disclosures that are “incident to” an otherwise permitted use or<br />

disclosure are also permitted under the Privacy Rule. For example, the Privacy<br />

Rule does not prohibit a physician from discussing a patient’s medical condition<br />

<strong>with</strong> that patient in a hospital room that is shared <strong>with</strong> another patient.<br />

Any PHI that the other patient may hear is an incidental disclosure of PHI<br />

and is permissible under the Privacy Rule.<br />

Perhaps most important in terms of most day-to-day uses and disclosures of<br />

PHI, the Privacy Rule permits covered entities to use and disclose PHI for purposes<br />

of treatment, payment, and health care operations (commonly referred<br />

to as TPO). Treatment includes the provision, coordination, or management of<br />

health care, the consultation between health care providers, and the referral of<br />

patients to other health care providers. Payment includes activities undertaken<br />

by a health plan to obtain premiums or to determine or fulfill obligations<br />

related to coverage and the provision of benefits. Payment also includes activities<br />

undertaken by a health care provider or health plan to obtain or provide<br />

reimbursement for health care. In defining payment, the Privacy Rule includes<br />

October 2008<br />

62<br />

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HM-MDaudit_1_08.qxd 1/25/08 4:10 PM Page 1<br />

several specific examples, including, for example, determinations<br />

of coverage, billing, claims management, collection activities, and<br />

utilization review. Finally, health care operations is a very broad<br />

category of non-treatment and non-payment business activities<br />

undertaken by a covered entity. The Privacy Rule sets forth several<br />

specific examples of health care operations, including quality<br />

assessment and improvement activities, credentialing activities,<br />

arranging for legal services, medical review and auditing functions,<br />

and business planning and development.<br />

A covered entity may use or disclose PHI for its own TPO purposes.<br />

It also may disclose PHI for the treatment purposes of<br />

another health care provider or to another covered entity or health<br />

care provider for the recipient’s payment purposes. Moreover,<br />

albeit more limited in scope, a covered entity may disclose PHI for<br />

another covered entity’s health care operations purposes if:<br />

n The health care operations purposes are quality assessment,<br />

credentialing, training activities, or fraud and abuse detection;<br />

and<br />

n Both entities have or have had a relationship <strong>with</strong> the person<br />

to whom the PHI relates.<br />

In addition to these more day-to-day uses and disclosures, the<br />

Privacy Rule permits covered entities to use or disclose PHI for<br />

the following purposes, provided that the covered entity meets<br />

the applicable requirements for the particular use or disclosure<br />

as specifically set forth in the Privacy Rule:<br />

n To create or maintain a facility directory<br />

n To individuals involved in a person’s care or payment for that care<br />

n As required by law<br />

n For public health activities<br />

n For victims of abuse, neglect, or domestic violence<br />

n For health oversight activities<br />

n During the course of judicial and administrative proceedings<br />

n To law enforcement officials<br />

n For decedents<br />

n For organ donation<br />

n For research purposes<br />

n To avert a serious threat to public health or safety<br />

n For specialized government functions<br />

n For workers’ compensation purposes<br />

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• Monitor audit status across departments:<br />

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For all other uses and disclosures, that is, for all uses and<br />

disclosures that the Privacy Rule does not specifically permit, a<br />

Continued on page 65<br />

www.HayesManagement.com<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

63<br />

October 2008


October 2008<br />

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Complying <strong>with</strong> the HIPAA Privacy Rule – What you need to know ...continued from page 63<br />

covered entity first must obtain an individual’s<br />

authorization before using or disclosing PHI.<br />

Under the Privacy Rule, an authorization<br />

must contain certain provisions, including a<br />

description of the information to be used or<br />

disclosed, the name of the person or entity<br />

authorized to make the use or disclosure, the<br />

person or entity who may receive the information,<br />

a description of the purpose of the use or<br />

disclosure, an expiration date, a signature, and<br />

other provisions related to individual rights.<br />

In addition to those provisions required by the<br />

Privacy Rule, many state laws also have specific<br />

requirements related to what must be included<br />

in an authorization. Covered entities should<br />

confirm that their authorization forms contain<br />

all required provisions under the Privacy Rule<br />

and under state law.<br />

There are many purposes for which a covered<br />

entity may use or disclose PHI, but the vast<br />

majority of these uses and disclosures are<br />

subject to the Privacy Rule’s minimum necessary<br />

requirement. That is, <strong>with</strong> few exceptions<br />

(e.g., treatment purposes), when a covered<br />

entity uses or discloses PHI, the covered<br />

entity must use or disclose only the minimum<br />

amount of PHI necessary to effectuate the<br />

purpose of the use or disclosure.<br />

Individual rights<br />

In addition to governing a covered entity’s<br />

use and disclosure of PHI, the Privacy Rule<br />

created certain individual rights <strong>with</strong> respect<br />

to PHI. Simultaneously, the Privacy Rule<br />

created certain obligations for covered entities<br />

to allow individuals to exercise these rights.<br />

Notice of privacy practices. Under the Privacy<br />

Rule, an individual has the right to adequate<br />

notice of a covered entity’s uses and disclosures<br />

of PHI, his or her rights <strong>with</strong> respect to PHI,<br />

and a covered entity’s legal obligations regarding<br />

PHI. Accordingly, covered entities must<br />

provide individuals <strong>with</strong> a written notice of their<br />

privacy practices. Generally, the notice of privacy<br />

practices must contain a description of the<br />

covered entity’s uses and disclosures, a statement<br />

of the individual’s rights, the covered entity’s legal<br />

duties <strong>with</strong> respect to the PHI, a description of<br />

the process for filing a complaint, and contact<br />

information for purposes of asking additional<br />

questions. In addition, health care providers<br />

must make a good faith effort to obtain a written<br />

acknowledgement that a patient received the<br />

notice of privacy practices. If the health care<br />

provider is unable to obtain the acknowledgement,<br />

the health care provider must document<br />

its good faith efforts and the reasons why such<br />

acknowledgement was not obtained.<br />

Access to PHI. The Privacy Rule provides that<br />

individuals have a right to inspect and obtain a<br />

copy of their PHI. This means that covered entities<br />

have a corresponding obligation to provide<br />

access to and copies of PHI to individuals who<br />

make such a request. The Privacy Rule does<br />

permit a covered entity to limit this right under<br />

certain circumstances. In addition, a covered<br />

entity does not have to comply immediately<br />

upon receiving a request. That is, generally,<br />

a covered entity has 30 days to respond to a<br />

request for access and may have up to 60 days<br />

under certain circumstances. Moreover, covered<br />

entities are permitted to charge a reasonable,<br />

cost-based fee for fulfilling these requests.<br />

Amendment of PHI. Under the Privacy Rule,<br />

individuals have the right to have a covered<br />

entity amend their PHI, and covered entities<br />

have the obligation to fulfill these requests.<br />

As <strong>with</strong> the right to access PHI, the right to<br />

have PHI amended is limited under certain<br />

circumstances. For example, if the PHI is<br />

accurate and complete, the covered entity is<br />

not required to amend the PHI. Again, as <strong>with</strong><br />

the right to access, the right to amendment<br />

is not immediate. As a general rule, a covered<br />

entity has 60 days to respond to a request for<br />

amendment and has up to 90 in some cases.<br />

Accounting of disclosures. Individuals have<br />

the right to receive an accounting of certain<br />

disclosures made by a covered entity in the<br />

prior six year period. Accordingly, to fulfill<br />

their obligation, covered entities must have a<br />

process in place, for example an accounting<br />

log, to track information related to certain<br />

disclosures and must have a way to provide<br />

such information to an individual upon<br />

request. Many disclosures do not need to be<br />

accounted for, including disclosures made for<br />

TPO purposes, disclosures made pursuant<br />

to an authorization, disclosures made to the<br />

individual, and disclosures incident to an<br />

otherwise permitted disclosure. Examples of<br />

disclosures that must be accounted for include<br />

unauthorized disclosures of PHI, disclosures<br />

required by law, those made for public health<br />

purposes, and disclosures for health oversight.<br />

Similar to the access and amendment rights,<br />

the right to an accounting is not immediate.<br />

Rather, covered entities have up to 60 days,<br />

and up to 90 days in some cases, to respond to<br />

the request. In addition, while a covered entity<br />

must provide an individual <strong>with</strong> an accounting<br />

free of charge, for any additional request<br />

<strong>with</strong>in the same 12-month period, a covered<br />

entity may charge a reasonable cost-based fee.<br />

Right to request restrictions. The Privacy<br />

Rule provides individuals <strong>with</strong> the right to<br />

request restrictions on the way a covered entity<br />

uses or discloses PHI for purposes of TPO and<br />

to an individual involved in the individuals care<br />

or payment for that care. The covered entity,<br />

however, is not obligated to comply <strong>with</strong> the<br />

request. Therefore, this is the only individual<br />

right under the Privacy Rule that does not have<br />

a corresponding obligation for the covered<br />

entity. However, if the covered entity does<br />

agree to the request, the covered entity may not<br />

violate the restriction (unless under emergency<br />

treatment circumstances).<br />

Continued on page 66<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

65<br />

October 2008


Complying <strong>with</strong> the HIPAA Privacy Rule – What you need to know<br />

...continued from page 65<br />

Confidential communications. Under the Privacy Rule, individuals have<br />

the right to request that communications of PHI be made by alternative<br />

means (e.g., by mail instead of by telephone) or at alternative locations<br />

(e.g., at work instead of at home). <strong>Health</strong> care providers are required to<br />

accommodate all reasonable requests. <strong>Health</strong> plans must accommodate<br />

reasonable requests only if the individual clearly states that the disclosure<br />

of PHI could endanger the individual.<br />

Is <strong>your</strong> rehabilitation program ready<br />

to face the auditor’s microscope<br />

Inpatient and outpatient rehab providers are<br />

experiencing increased scrutiny from their<br />

fiscal intermediaries and others. The 75%<br />

Rule, the Recovery Audit Contractor (RAC)<br />

project, and focused reviews for medical<br />

necessity have changed the way rehabilitation<br />

providers operate.<br />

Most rehab providers have not established<br />

effective mechanisms to assure the integrity<br />

of their operating and billing practices when<br />

viewed by a third party. The full consequences<br />

may only be apparent when it is too late.<br />

Noblis provides solutions-focused services<br />

across the post-acute care continuum and we<br />

can help solve the IRF compliance puzzle and<br />

help you face the future of rehab.<br />

Contact Noblis’ Center for <strong>Health</strong> Innovation<br />

Post-Acute Strategy experts (404.231.4422)<br />

to discuss customized solutions to <strong>your</strong><br />

compliance needs. We will help you to climb<br />

out from under the auditor’s microscope.<br />

www.noblis.org/healthcare • 404.231.4422<br />

Administrative requirements<br />

The Privacy Rule requires covered entities to implement certain administrative<br />

requirements. In effect, these requirements create an obligation for covered<br />

entities to establish a privacy compliance program. That is, many of the<br />

requirements are similar to the elements of a general health care compliance<br />

program. For example, covered entities must:<br />

n Designate a privacy officer.<br />

n Develop and implement privacy policies and procedures.<br />

n Provide training to all members of the workforce.<br />

n Have a process in place for individuals to make complaints regarding<br />

privacy issues, including issues related to the covered entity’s compliance<br />

<strong>with</strong> the Privacy Rule and its own privacy policies and procedures.<br />

n Have and apply appropriate sanctions against employees who violate<br />

the Privacy Rule and/or the covered entity’s privacy policies and procedures.<br />

n Refrain from intimidating or engaging in any retaliatory acts against<br />

individuals who exercise their rights under the Privacy Rule or who file<br />

a complaint against the covered entity.<br />

n Mitigate any harmful effect that results because of an act of noncompliance<br />

<strong>with</strong> the Privacy Rule or the covered entity’s privacy policies and<br />

procedures.<br />

n Implement appropriate administrative, technical, and physical safeguards<br />

to protect the privacy of PHI.<br />

n Maintain documentation as required by the Privacy Rule.<br />

Enforcement<br />

The HHS Office for Civil Rights (OCR) is responsible for enforcing the<br />

Privacy Rule. OCR has the authority to impose civil monetary penalties<br />

(CMPs) for violations of the Privacy Rule. CMPs are limited to $100 per<br />

violation <strong>with</strong> a maximum of $25,000 per year for each identical Privacy<br />

Rule requirement that is violated.<br />

The United States Department of Justice (DoJ) has the authority to impose<br />

criminal penalties for violations of the Privacy Rule. Specifically, if a person<br />

or entity knowingly obtains or discloses PHI in violation of the Privacy<br />

Rule, the person or entity may be liable for up to $50,000 and/or may be<br />

imprisoned for up to one year. If a person or entity obtains or discloses the<br />

October 2008<br />

66<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


PHI under false pretenses, that person or entity may be subject<br />

to $100,000 in fines and/or five years in prison. In addition, if<br />

the individual obtains or discloses PHI <strong>with</strong> an intent to sell,<br />

transfer, or use it for commercial advantage, commercial gain,<br />

or malicious harm, that individual or entity may be fined up to<br />

$250,000 and/or be imprisoned for up to 10 years.<br />

It is important to note that there is no private right of action<br />

under HIPAA. Therefore, an individual may file a complaint<br />

<strong>with</strong> HHS <strong>with</strong> respect to a covered entity’s compliance <strong>with</strong><br />

the Privacy Rule, but he or she may not file an action against the<br />

covered entity for violating the Privacy Rule.<br />

Conclusion<br />

As stated above, in order to comply <strong>with</strong> the Privacy Rule, a<br />

person or entity must, at a minimum, determine:<br />

n if the Privacy Rule applies,<br />

n what information is protected, and<br />

n what uses and disclosures of PHI are permitted.<br />

In addition, covered entities must have procedures in place to<br />

allow individuals to exercise their rights <strong>with</strong> respect to their<br />

PHI. Finally, and perhaps most importantly, covered entities<br />

must implement the administrative requirements required<br />

under the Privacy Rule. These administrative requirements create<br />

a HIPAA privacy compliance program infrastructure that is<br />

necessary to ensure compliance <strong>with</strong> the Privacy Rule’s requirements.<br />

Because Privacy Rule enforcement is a complaint-driven<br />

process, it is important to have this infrastructure in place, not<br />

only to comply <strong>with</strong> the law, but also to:<br />

n Reduce the potential for incidents to occur that may give rise<br />

to complaints; and<br />

n Be able to show OCR or DoJ that PHI is properly safeguarded<br />

by the covered entity. Such proof may be essential to avoid<br />

civil or criminal penalties should a Privacy Rule violation<br />

occur. n<br />

1. Public Law 104-191.<br />

2 67 Fed. Reg. 53182 (Aug. 14, 2002) codified at 45 C.F.R. Parts 160 and 164.<br />

To Register visit www.hcca-info.org<br />

Whistleblower Claims in <strong>Health</strong>care<br />

October 8<br />

Part 1: A Compliance Perspective<br />

Available on CD<br />

Part 2: The Enforcement Perspective<br />

Carmen Wolf, Principal, BlickenWolf LLC<br />

Patrick Coffey, Partner, Locke Lord Bissell & Liddell<br />

Linda Wawzenski, Assistant United States Attorney, Deputy Chief,<br />

Civil Division, United States Attorney’s Office<br />

2008 MACS and RACS: What It<br />

Means For The Lab — October 14, 2008<br />

In this presentation you will learn about Medicare<br />

Administrative Contractors (“MAC’s”) and the MACs process<br />

both Part A and B claims allowing for increased program<br />

integrity. The full fee-for-service workload is scheduled to be<br />

transitioned to the MACs by October 2009.<br />

2009 OIG Work Plan for Hospitals &<br />

Physicians — October 23 & 24<br />

Be prepared for the year ahead by taking advantage of<br />

the HCCA’s presentation of the 2009 OIG Work Plan for<br />

Hospitals. Outstanding speakers combine <strong>with</strong> engaging<br />

interaction for a serious, in-depth look at the OIG’s key<br />

compliance concerns for fiscal year 2009. If you’re looking for<br />

OIG Work Plan coverage that is substantial and to‐the‐point<br />

don’t miss this conference<br />

An Insider’s Guide to<br />

Workplace Investigations<br />

October 30, 2008<br />

Meric Craig Bloch,<br />

Vice President–Corporate<br />

Compliance, Adecco S.A.<br />

Past Audio/Web conferences<br />

are available on CD at<br />

www.hcca-info.org/ pastweb<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

67<br />

October 2008


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October 2008<br />

68


Improving competitiveness and compliance through agent/broker online training<br />

...continued from page 37<br />

proficiency level is required before the system The success of the training program offers<br />

allows the user to move to the next chapter opportunities for HCSC to expand and<br />

or to complete the course. Agents who fail improve the program. We are now working<br />

to complete all components of the training/ to equip the agent certification program <strong>with</strong><br />

certification program are prohibited from more teeth by preventing any agent from<br />

selling the Medicare products. If an agent who using the online enrollment application or<br />

was not certified did sell a Medicare policy, marketing materials <strong>with</strong>out first completing<br />

the commission system would automatically our training program. This will not only<br />

prevent the agent from being paid.<br />

add another layer of compliance assurance,<br />

but will help our marketing team develop<br />

The survey results from the 2007 training valuable collateral for use by agents. We also<br />

program have been very positive about the are working on ways to leverage the training<br />

training program. An average of 89% of program to promote agent loyalty and are<br />

surveyed agents in the four-state service area investigating additional uses of our new<br />

rated the training program as Excellent/Good. database.<br />

Perhaps most promising, the majority of our<br />

agents answered positively when asked if they The MAPD and PDP compliance training<br />

would like to have access to other HCSC program we implemented has enabled us to<br />

training courses for Medicare-related products. meet multiple objectives, including costefficiency<br />

and compliance. It has provided a<br />

These results, along <strong>with</strong> specific agent<br />

feedback, will be used to develop the next level versatile system that can support a range of<br />

of training, which will include topics suggested additional communication and education<br />

by the agents in our follow-up surveys. initiatives to our employees, brokers, agents<br />

and members. As regulations change, HCSC<br />

Measuring the results<br />

feels that it is well-positioned to meet new<br />

HCSC’s new, online MA and MAPD training<br />

program has already produced substantial Plan Sponsors will be required to include<br />

requirements. For example, in January 2009,<br />

results—in compliance and in efficiency: a written or computer-based test in their<br />

n Cost. Training costs were significantly training programs. Agents and brokers will<br />

reduced by instituting an online program be required to successfully complete the<br />

and eliminating the need for in-person test(s) <strong>with</strong> a minimum score of 80% to<br />

training.<br />

demonstrate their knowledge of the Medicare<br />

n Time. More than 3,800 agents who sell program and the plan-specific products they<br />

MAPD or PDP were trained and tested intend to sell. These requirements will apply<br />

between late September and November to both employed and contracted agents and<br />

14, 2007.<br />

brokers. CMS believes the requirement is necessary<br />

to ensure that beneficiaries are receiving<br />

n Compliance. We achieved compliance<br />

<strong>with</strong> CMS’ training requirements for the information needed to make informed<br />

agents and brokers and consider ourselves decisions and that agents understand the<br />

well-positioned to achieve CMS’ next set plans they are marketing and are prepared<br />

of requirements.<br />

to provide recommendations. CMS will<br />

n Database. The database of agents adds continue to provide information necessary to<br />

value to our business by enabling direct conduct such oversight. n<br />

communications and providing advanced<br />

training to agents who sell our products.<br />

The 1-2-3s of claims sampling to resolve<br />

overpayment errors<br />

...continued from page 33<br />

quantification of the total overpayments<br />

is equal to the average overpayment in the<br />

sample times the number of sampling units<br />

in the sampling frame. This measurement<br />

and quantification should be stated <strong>with</strong> a<br />

confidence interval that is set by the desired<br />

confidence level. The final precision (i.e., the<br />

width of the confidence interval) will depend<br />

on this, the variation in the error rate, and the<br />

overpayments among the sampling units in<br />

the full sample.<br />

Step 6: Report the final results<br />

Reporting the final results is basically an<br />

exercise in documentation. An executive<br />

summary should begin <strong>with</strong> the definition<br />

of the potential error that was reviewed<br />

and end <strong>with</strong> the measurement of the error<br />

rate, if found, and the quantification of the<br />

overpayments, if any. All of the intermediary<br />

steps should be preserved, as appropriate, as<br />

work papers, so that any other reviewer could<br />

confirm what was done. For example, the<br />

sampling frame (i.e., the list of one-day stay<br />

admissions either for pneumonia cases or all<br />

cases in this example) should be kept as well<br />

as the probe sample and the full sample.<br />

Conclusion<br />

The sampling claims process requires<br />

statistical expertise, but it is best not left to<br />

statisticians alone. Compliance officers who<br />

decide to initiate a claims sampling process<br />

will benefit by the step-by-step planning that<br />

is as important for scientific validity as the<br />

correct application of the statistical formulas<br />

that are recommended to them. n<br />

1 Catherine Sreckovich, Alan Peterson, B. Bo Martin: “Keeping the<br />

Sampling Gains Going” in Monitoring & Auditing for Effective<br />

Compliance, edited by John E. Steiner, JD. Philadelphia: <strong>Health</strong> <strong>Care</strong><br />

Compliance Association, 2008. (Chapter contains a history on the<br />

contribution of sampling methods to advancements in health care<br />

compliance)<br />

2 Available at http://www.oig.hhs.gov/organization/OAS/ratstat.html<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

69<br />

October 2008


Register before<br />

January 6, 2009,<br />

and save $200!<br />

February 22–24, 2009 | Scottsdale, AZ<br />

Managed <strong>Care</strong><br />

Compliance Conference<br />

HCCA’s Managed <strong>Care</strong> Compliance Conference provides essential information for individuals involved<br />

<strong>with</strong> the management of compliance at health plans. Plan to attend if you are a compliance professional<br />

from a health plan (all levels from officers to consultants); in-house and external counsel for a health plan;<br />

internal auditor from a health plan; regulatory compliance personnel; or managed care lawyer.<br />

Topics to be covered may include: compliance risk monitoring and auditing; application of Sarbanes Oxley<br />

requirements to non-profit health plans; ethics and building an ethical culture; board involvement in<br />

compliance; Medicare Prescription Drug Plan compliance and audit experience; New York's Medicaid compliance<br />

guidance for managed care plans; and HIPAA privacy and security challenges at health plans.<br />

888-580-8373 | www.hcca-info.org


Speakers<br />

Sharon Anolik<br />

Blue Cross Blue Shield of<br />

California<br />

San Francisco, CA<br />

General Session Speaker:<br />

Hot Topics from the<br />

Medicare & Medicaid<br />

Services<br />

Kim Brandt<br />

Director, Program Integrity Group<br />

Center for Medicare and<br />

Medicaid Services<br />

Baltimore, MD<br />

Elizabeth Browning, CHC<br />

Compliance Manager<br />

Fallon Community <strong>Health</strong> Plan<br />

Worcester, MA<br />

Steve Bunde CPA, CFE, CHC<br />

Sr. Director of Corporate Integrity<br />

& Internal Audit<br />

<strong>Health</strong> Partners<br />

Minneapolis, MN<br />

Leila A. Daiuto<br />

Director, Life Sciences &<br />

<strong>Health</strong>care<br />

Axentis, Inc.<br />

Cleveland, OH<br />

Dorothy DeAngelis<br />

Managing Director<br />

Huron Consulting Group<br />

Charlotte, NC<br />

Anne Doyle<br />

Executive VP/<br />

Chief Compliance Officer<br />

Fallon Community <strong>Health</strong> Plan<br />

Worcester, MA<br />

Lori Dutcher<br />

Vice President Compliance MSSA<br />

Kaiser Foundation <strong>Health</strong> Plan<br />

Pasadena, CA<br />

Libby Easton-May<br />

Manager<br />

Huron Consulting Group<br />

Simsbury, CT<br />

Gary Fitzgerald<br />

Director Compliance &<br />

Regulatory Affairs<br />

Harmony <strong>Health</strong> Plan of IL, Inc.<br />

Chicago, IL<br />

Jeannette Frey<br />

Privacy Officer<br />

Fallon Community <strong>Health</strong> Plan<br />

Waltham, MA<br />

Dan Garcia<br />

Senior Vice President<br />

Kaiser Permanente<br />

Oakland, CA<br />

William Gedman<br />

VP Audit, Fraud & Abuse<br />

UPMC <strong>Health</strong> Plan<br />

Pittsburg, PA<br />

Annmarie Gover<br />

Medicare Compliance Officer<br />

Capital BlueCross<br />

Harrisburg, PA<br />

Kim Green<br />

Compliance Officer<br />

Blue Cross Blue Shield of<br />

Minnesota<br />

Minneapolis, MN<br />

Lucia Guidice<br />

Director, <strong>Health</strong>care Advisory<br />

Practice<br />

PricewaterhouseCoopers, LLP<br />

Boston, MA<br />

Jason Hall<br />

Interim Regional Compliance<br />

Officer<br />

Hawaii Region, Kaiser Permanente<br />

Hawaii<br />

Rebecca Learner<br />

Senior VP & Compliance Officer<br />

SCAN <strong>Health</strong> Plan<br />

Long Beach, CA<br />

Sandra Miller<br />

Director of Government<br />

Compliance<br />

Blue Cross Blue Shield of<br />

Minnesota<br />

St. Paul, MN<br />

Christian Presley<br />

Compliance Officer<br />

Blue Cross Blue Shield of<br />

Massachusetts<br />

Boston, MA<br />

Rick Shackelford<br />

Partner<br />

King & Spalding, LLP<br />

Atlanta, GA<br />

General Session Speaker:<br />

NYS–OMIG Compliance<br />

Guidance for Medicaid<br />

Managed <strong>Care</strong> Jim Sheehan<br />

Associate U.S. Attorney<br />

Office of the Medicaid<br />

Inspector General<br />

Albany, NY<br />

Linda Tomaselli<br />

Partner<br />

Epstein Becker & Green PC<br />

Washington, DC<br />

General Session Speaker:<br />

Hot Topics from the<br />

Medicare & Medicaid<br />

Services<br />

Brenda Tranchida<br />

Program Compliance and<br />

Oversight Group, Center for<br />

Drug and <strong>Health</strong> Plan Choice<br />

Centers for Medicare<br />

and Medicaid Services<br />

Baltimore, MD<br />

Matt Weber<br />

Partner<br />

Holland & Hart LLP<br />

Denver, CO<br />

Deb Ziegler<br />

Corporate Compliance Officer<br />

Capital Blue Cross<br />

Harrisburg, PA<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

71<br />

October 2008


New principles can<br />

help advance<br />

independent corporate<br />

monitoring<br />

Editor’s note: Vincent L. DiCianni is President<br />

and founder of Affiliated Monitors, Inc. (AMI)<br />

of Boston. Mr. DiCainni may be reached at<br />

617/275-0620 or toll free at 866/201-0903<br />

or by e-mail at vdicianni@affiliatedmonitors.<br />

com. For additional information, please visit the<br />

AMI Web site at www.affiliatedmonitors.com.<br />

As government regulators and federal<br />

and state prosecutors search for<br />

effective alternatives to prosecutions,<br />

they are increasingly using Deferred<br />

Prosecution Agreements (DPAs) or nonprosecution<br />

agreements, which include some<br />

form of monitoring. Unfortunately, the<br />

frequent appointment of former government<br />

officials to serve as monitors has left some<br />

questioning the independence and integrity<br />

of the monitoring process used in such agreements.<br />

To address these concerns, the U.S.<br />

Department of Justice (DoJ) recently issued<br />

a memorandum outlining the “best practice”<br />

principles for choosing monitors.<br />

Explaining the reasons for issuing the<br />

principles in his March 7, 2008 memo to US<br />

attorneys, Acting Deputy Attorney General<br />

Craig S. Morford wrote: “The corporation<br />

benefits from expertise in the area of corporate<br />

compliance from an independent third party.<br />

The corporation, its shareholders, employees<br />

and the public at large then benefit from<br />

reduced recidivism of corporate crime and the<br />

protection of the integrity of the marketplace.” 1<br />

The memo’s intent is to provide “a series of<br />

principles for drafting provisions,” so the<br />

By Vincent L. DiCianni<br />

principles are not an end in themselves, but a<br />

guide to potential provisions of an agreement.<br />

The memo’s stated purpose is to provide “only<br />

internal Department of Justice guidance” and a<br />

further limitation notes that the memo “applies<br />

only to criminal matters and does not apply to<br />

agencies other than the Department of Justice.”<br />

Yet the principles stated can also provide useful<br />

guidance for state courts, regulatory agencies,<br />

and other oversight authorities that may use or<br />

advocate the use of monitors.<br />

Standard principles are warranted, as the<br />

use of independent corporate monitors has<br />

become “almost commonplace” 2 in recent<br />

years. Monitors are commonly associated<br />

<strong>with</strong> DPAs and other pretrial agreements,<br />

which “have been used <strong>with</strong> more frequency<br />

recently to resolve a wide variety of criminal<br />

investigations, ranging from accounting<br />

fraud to tax fraud to violations of the FCPA<br />

(Foreign Corrupt Practices Act).” 3<br />

Monitors have been used in high-profile<br />

cases involving well-known companies, such<br />

as America Online (AOL), Bristol-Myers<br />

Squibb, and American Insurance Group<br />

(AIG). The Securities and Exchange Commission<br />

(SEC) also is using them frequently<br />

in enforcement actions, such as in its action<br />

against WorldCom. 4<br />

The use of monitors is increasingly common<br />

in state courts as well, and they are sometimes<br />

used in cases when no prosecution is involved.<br />

Monitors have been used in high-profile cases,<br />

such as the 2002 case against Arthur Andersen<br />

Vincent L. DiCianni<br />

executives involved <strong>with</strong> Enron, 5 but they are<br />

also used by administrative agencies in cases<br />

involving regulatory violations.<br />

So what is a monitor<br />

An independent corporate monitor is a person<br />

or entity who has in-depth knowledge and<br />

experience <strong>with</strong> regulatory schemes and oversees<br />

businesses that have been sanctioned for<br />

violating one or more regulations. The monitor’s<br />

role is to provide both oversight to protect<br />

the public and guidance to help the corporation<br />

comply <strong>with</strong> regulations on an ongoing<br />

basis. The corporation pays the monitor and,<br />

in exchange for agreeing to ongoing oversight,<br />

typically avoids other sanctions, such as<br />

having a license to practice suspended. In this<br />

respect, monitors can help the courts save time<br />

and reduce their backlog, as well as provide<br />

employee compliance training and oversight to<br />

reduce the likelihood of recidivism.<br />

Describing the monitor’s role, the Morford<br />

memo says that, once an agreement is reached<br />

for how to prevent future misconduct, “A<br />

monitor’s primary responsibility is to assess and<br />

monitor a corporation’s compliance <strong>with</strong> the<br />

terms of the agreement specifically designed to<br />

address and reduce the risk of recurrence of the<br />

corporation’s misconduct, and not to further<br />

punitive goals.” More specifically, the memo<br />

says the monitor should “oversee a company’s<br />

October 2008<br />

72<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


commitment to overhaul deficient controls,<br />

procedures and culture.” 6<br />

Origins of corporate monitoring<br />

Although receiving increasing attention today,<br />

corporate monitoring is not a new concept. It<br />

has its roots in the late 1960s, when monitoring<br />

programs were created to help rehabilitate<br />

juveniles and first offenders. Pilot programs in<br />

Washington, DC and New York City provided<br />

offenders <strong>with</strong> counseling, training, and job<br />

placement in lieu of prosecution, in the hope<br />

that the programs would reduce recidivism. 7<br />

Corporate monitoring was further inspired<br />

by the federal Inspector General Act of<br />

1978, which created an Inspector General to<br />

prevent and detect fraud, waste, and abuse<br />

for each of 12 major federal civilian agencies.<br />

The Inspector Generals’ combination<br />

of auditing and investigating responsibilities<br />

and statutory guarantee of independence are<br />

key characteristics of today’s independent<br />

corporate monitors. 8<br />

Perhaps the most successful pioneering<br />

program for corporate monitoring is the<br />

Independent Private Sector Inspector General<br />

(IPSIG) program developed in New York in<br />

response to the 1989 report, “Corruption<br />

and Racketeering in the New York City<br />

Construction Industry.” 9 The issuing of the<br />

Federal Sentencing Guidelines in November<br />

1991, shifting policing responsibilities from<br />

the government to the corporation, provided<br />

a boost for the IPSIG model by recommending<br />

less stringent penalties for companies that<br />

took steps to detect and prevent fraud, report<br />

misconduct promptly, and create a culture in<br />

which high-level officials did not participate<br />

in or condone criminal activity. 10<br />

The IPSIG program, which was used to<br />

investigate the theft of scrap materials from<br />

The World Trade Center site after 9-11,<br />

created an ongoing monitoring program<br />

for construction companies <strong>with</strong> large state<br />

contracts. It requires the contractors to<br />

maintain a 24-hour hotline that employees<br />

and others can use to report any wrongdoing;<br />

it also provides monitors <strong>with</strong> ongoing access<br />

to financial reports and other records, and to<br />

employees. IPSIG monitors professionals in<br />

the health care, accounting, and insurance<br />

industries, and businesses and individuals that<br />

contract <strong>with</strong> the state government.<br />

The IPSIG model utilizes private sector<br />

resources and expertise as<br />

“an independent, private sector firm (as<br />

opposed to a governmental agency) that<br />

possesses legal, auditing, investigative, and<br />

loss prevention skills, that is employed<br />

by an organization (i) to ensure that<br />

organization’s compliance <strong>with</strong> relevant<br />

laws and regulations, and (ii) to deter,<br />

prevent, uncover, and report unethical<br />

and illegal conduct committed by the<br />

organization itself, occurring <strong>with</strong>in the<br />

organization, or committed against the<br />

organization. Notably, an IPSIG may be<br />

hired voluntarily by an organization or<br />

it may be imposed upon an organization<br />

by compulsory process such as a licensing<br />

order issued by a governmental agency, by<br />

court order, or pursuant to the terms of a<br />

deferred prosecution agreement.” 11<br />

The independent monitoring model that has<br />

evolved differs somewhat from the IPSIG<br />

model, which has been criticized by some<br />

who feel that IPSIGs can be too intrusive into<br />

areas of a company that have nothing to do<br />

<strong>with</strong> the matter at hand.<br />

The increased focus on corporate scrutiny<br />

resulting from the 2001 Enron scandal<br />

created another boost for the use of corporate<br />

monitors. Until recently, “a prosecutor’s<br />

choices, when faced <strong>with</strong> corporate wrongdoing,<br />

were essentially binary: he or she could<br />

either bring charges or decline prosecution,<br />

<strong>with</strong> no middle ground allowing for continued<br />

supervision or enforced remediation.” 12<br />

Because of the rigidity of existing standards,<br />

prosecutors sought<br />

“a way that would enable them to exercise<br />

their discretion not to charge a corporation<br />

in appropriate circumstances but<br />

that would, at the same time, give them<br />

sufficient leverage to require significant<br />

changes in corporate culture, compliance<br />

and controls and, as importantly, monitor<br />

those changes for a reasonable period of<br />

time. Thus was born the corporate Deferred<br />

Prosecution Agreement (DPA) and<br />

its adjunct, the independent monitor.” 13<br />

Monitoring the health care profession<br />

Although the DoJ memo focuses specifically<br />

on monitoring in a corporate setting, its<br />

guiding principles and model are applicable<br />

in most regulated businesses and professions.<br />

Monitoring is especially appropriate for highly<br />

regulated, service-intensive industries, such as<br />

the health care industry. And while it has been<br />

used for high-level corporate crime, it also can<br />

be effective for inadvertent and minor regulatory<br />

violations, which have clogged the courts<br />

and regulatory agencies, and have resulted in<br />

delayed and protracted proceedings.<br />

Few regulated businesses face the level of<br />

regulatory obligations and oversight that<br />

medical practitioners face, where a violation<br />

could result in the loss of a license to practice.<br />

In addition to patient care responsibilities,<br />

practitioners must navigate the complexities<br />

of healthcare billing and record-keeping<br />

requirements, Occupational Safety and <strong>Health</strong><br />

Administration (OSHA), <strong>Health</strong> Insurance<br />

Portability and Accountability Act (HIPAA),<br />

Continued on page 77<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

73<br />

October 2008


October 5–7, 2008<br />

Renaissance Harborplace Hotel | Baltimore, MD<br />

Keynote Speakers:<br />

John D. Ashcroft, Esq. Former U.S. Attorney General, Chairman,<br />

The Ashcroft Group LLC<br />

Kevin O. Connor, Esq., Associate Attorney General, U.S.<br />

Department of Justice<br />

HCCA and AHLA are going green! Attendees will<br />

receive electronic access to the course materials<br />

prior to the program as well as an electronic version<br />

of the materials at the program. Attendees<br />

will not, however, automatically receive a binder.<br />

If you would like to purchase a binder for $45,<br />

please indicate that on the registration form.<br />

<strong>Health</strong><strong>Care</strong> Appraisers, Inc. and<br />

PricewaterhouseCoopers have provided<br />

sponsorship in support of this program<br />

October 2008<br />

74<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association<br />

6500 Barrie Road, Suite 250<br />

Minneapolis, MN 55435<br />

888-580-8373 (p) • 952-988-0146 (f)<br />

info@hcca-info.org • www.hcca-info.org<br />

American <strong>Health</strong> Lawyers Association<br />

Suite 600, 1025 <strong>Connect</strong>icut Avenue NW<br />

Washington, DC 20036-5405<br />

202-833-1100 (p) • 202-833-1105 (f)<br />

www.heatlhlawyers.org<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


e g i s t e r n o w f o r HCCA’s<br />

Physician Pr a c t i c e<br />

Co m p l ia n c e Co n f e r e n c e<br />

October 1–3, 2008<br />

Philadelphia, PA | Doubletree Hotel Philadelphia<br />

Sponsored by<br />

Visit www.hcca-info.org or call 888-580-8373<br />

General Session Topics and Speakers:<br />

Can Compliance Programs Help Physicians<br />

Improve Quality of <strong>Care</strong><br />

Rory Jaffe, MD, MBA, CHC<br />

President, HCCA Board of Directors<br />

How Compliance Efforts Can Help Avoid<br />

Enforcement Actions<br />

Sean R. McKenna<br />

Assistant U.S. Attorney<br />

Department of Justice<br />

Medicaid Enforcement<br />

James Sheehan<br />

Medicaid Inspector General<br />

New York State Office of the Medicaid Inspector<br />

General<br />

Physician Practice Enforcement Initiatives<br />

Laura Ellis<br />

Senior Counsel<br />

U.S. Department of <strong>Health</strong><br />

& Human Services<br />

Office of Counsel &<br />

Office of the Inspector General


General Session Topics and Speakers:<br />

Handling Research Misconduct Correctly: Your First Chance<br />

and Last Chance May Be One and the Same<br />

Jo An Rochez<br />

Senior Attorney<br />

U.S. Department of <strong>Health</strong> and Human Services<br />

Office of the General Counsel<br />

Counsel to the Office of Research Integrity<br />

Register now for HCCA's<br />

Research<br />

Compliance<br />

Conference<br />

October 20–22, 2008 | Chicago, IL | Westin Michigan Avenue<br />

Research Compliance Oversight in the Department of<br />

Veterans Affairs<br />

Karen M. Smith, PhD<br />

Director, Midwestern Region<br />

VA Office of Research Oversight<br />

Anti-Kickback Stark and Related Fraud & Abuse Issues in<br />

Research: What Every Compliance Officer Needs to Know!<br />

Gadi Weinreich<br />

Partner<br />

Sonnenschein, Nath & Rosenthal<br />

Medicare Contractor’s Perspective on Coverage<br />

Ryan Meade<br />

Partner<br />

Meade & Roach, LLP<br />

Richard K. Baer, MD<br />

Medical Director, Medicare Part A<br />

National Government Services, Inc.<br />

Medicare Prescription Drug<br />

Part D Compliance Conference<br />

December 7–9, 2008<br />

Baltimore, MD | Renaissance Baltimore Harborplace Hotel<br />

Register before<br />

October 17, 2008,<br />

and save $200!<br />

Featuring expert speakers:<br />

Kim Brandt, Director of Program Integrity<br />

Centers for Medicare & Medicaid Services<br />

Cynthia Tudor, Medicare Drug Benefit Group<br />

Centers for Medicare & Medicaid Services<br />

Brenda Tranchida, Centers for Medicare and<br />

Medicaid Services<br />

October 2008<br />

76<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


New principles can help advance independent corporate monitoring ...continued from page 73<br />

Centers for Disease Control (CDC) guidelines,<br />

and other government regulatory obligations<br />

and network provider responsibilities.<br />

A single complaint to a state licensing board<br />

or federal regulatory agency, an intensive peer<br />

review, or an audit by a third-party payer, can<br />

trigger a series of inquiries and investigations<br />

that could lead to loss of network provider<br />

status, suspension or loss of license, loss of<br />

malpractice insurance coverage, steep fines, or<br />

forced closure of a practice.<br />

Today, as an alternative, monitors are being<br />

used <strong>with</strong> increasing frequency to address<br />

compliance issues in matters involving<br />

provider-patient boundary violations,<br />

Medicaid and Medicare fraud, record keeping<br />

deficiencies, improper delegation of patientcare<br />

functions, over-prescribing of medications,<br />

and many other types of cases.<br />

The Morford Principles<br />

Independent corporate monitors will never be<br />

the right option for every case, but requiring<br />

independent oversight can be appropriate in a<br />

number of instances. In determining whether<br />

a case is suitable for the use of a monitor, the<br />

Morford memo suggests that, “In negotiating<br />

agreements <strong>with</strong> corporations, prosecutors<br />

should be mindful of both: (1) the potential<br />

benefits that employing a monitor may have<br />

for the corporation and the public, and (2)<br />

the cost of a monitor and its impact on the<br />

operations of a corporation.” 14<br />

When a cost-benefit analysis makes monitoring<br />

a viable option, the Morford memo sets<br />

out nine principles covering the selection of<br />

monitors, scope of duties, communications, and<br />

duration of any agreement to retain monitors.<br />

Selection of monitors<br />

Independence, experience, and integrity<br />

of the monitor are the key elements in the<br />

selection process, as monitoring has come<br />

under justified criticism in some cases where<br />

the independence of the monitor was in<br />

question. Some corporate defense attorneys<br />

have expressed concern over the appointment<br />

of monitors who may not be completely<br />

impartial, and the attorneys have maintained<br />

that monitors who are put in place by government<br />

officials represent government agencies<br />

to the potential detriment of corporations.<br />

For example, the US Attorney for the District<br />

of New Jersey, Christopher Christie, who<br />

worked for former US Attorney General John<br />

Ashcroft, came under scrutiny recently for<br />

appointing Ashcroft as a monitor for Zimmer<br />

Holdings. 15 In addition to the perceived conflict,<br />

critics cited the cost, which is predicted to<br />

range between $28 million and $52 million. 16<br />

When the deal came to light, the chairmen<br />

of the US Senate and House Judiciary<br />

Committees requested an inquiry by the US<br />

Government Accountability Office. Soon<br />

after, US Congressman Frank Pallone (D-NJ)<br />

introduced legislation that would require the<br />

Attorney General to issue guidelines to help<br />

determine when US attorneys should enter<br />

into a DPA. 17 The action may have influenced<br />

the decision by the Office of the Deputy<br />

Attorney General to issue the memo containing<br />

principles for appointing monitors. The<br />

Morford memo focuses on the application of<br />

criteria for preventing such conflicts.<br />

Given the monitor’s responsibilities, it is vital<br />

that monitors be impartial when performing<br />

their duties. Biases are typically the result of<br />

the unilateral selection of monitors, which<br />

would be avoided by following the DoJ’s principles.<br />

A monitor’s independence is, of course,<br />

as important as the independence of a judge<br />

or juror. Monitoring should be considered as a<br />

valid legal option only when a monitor can be<br />

appointed whose independence is established.<br />

As such, the memo’s principles begin <strong>with</strong> the<br />

following:<br />

Principle 1. “Before beginning the process<br />

of selecting a monitor in connection <strong>with</strong><br />

deferred prosecution agreements and nonprosecution<br />

agreements, the corporation and<br />

the Government should discuss the necessary<br />

qualifications for a monitor based on the<br />

facts and circumstances of the case.”<br />

While recognizing that flexibility is necessary,<br />

the DOJ memo also notes the necessity for<br />

the monitor to be truly independent. The<br />

principle denunciated requires that monitors<br />

be selected based on their merits, rather than<br />

being political appointments. The selection<br />

process must, “at a minimum, be designed<br />

to: (1) select a highly qualified and respected<br />

person or entity based on suitability for the<br />

assignment and all of the circumstances;<br />

(2) avoid potential and actual conflicts of<br />

interests, and (3) otherwise instill public<br />

confidence by implementing the steps set<br />

forth in this Principle.”<br />

The memo requires that the following steps<br />

be taken during the selection process. Those<br />

steps include:<br />

n Attorneys selecting monitors must comply<br />

<strong>with</strong> the conflict-of-interest guidelines set<br />

forth in 18 U.S.C. § 208 and 5 C.F.R.<br />

Part 2635.<br />

n US Attorneys and Assistant Attorneys<br />

General cannot unilaterally select monitors,<br />

or accept or veto their selection.<br />

n No monitor will be appointed who has an<br />

interest in, or relationship <strong>with</strong>, the corporation<br />

or its employees, officers or directors<br />

“that would cause a reasonable person to<br />

question the monitor’s impartiality.”<br />

n The corporation cannot employ or be affiliated<br />

<strong>with</strong> the monitor for at least a year<br />

after the monitoring relationship ends.<br />

Continued on page 79<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

77<br />

October 2008


Letter from CEO ...continued from page 19<br />

n Microsites<br />

o User definable Websites<br />

o Can be used for special interest<br />

groups<br />

o Easy to set up, although<br />

they have somewhat limited<br />

flexibility<br />

n Event Calendar<br />

o Highlight by event type<br />

o Filter events by location<br />

o Search the calendar by keyword<br />

This is one of the biggest advantages to<br />

compliance professionals to come along<br />

in many years. Our profession will be<br />

more effective and successful. Many<br />

other professions have yet to adopt this<br />

technology. The key to its success is<br />

simply a numbers game, particularly for<br />

small special interest groups. If small<br />

groups don’t get enough people to<br />

participate, questions will go unanswered,<br />

documents will not be shared<br />

as effectively, etc. Do whatever you can<br />

to support the compliance community<br />

and become involved. Each group will<br />

benefit only if there are an adequate<br />

number of people to participate. I have<br />

been getting complaints for years from<br />

people who say “All I hear about is the<br />

hospital perspective.” I agree more must<br />

be done. In some ways, the ball is in<br />

their court. This is an obvious case of,<br />

“If you don’t give, you will not receive.”<br />

This will be a great step in the right<br />

direction. n<br />

Reprinted from Journal of <strong>Health</strong> <strong>Care</strong><br />

Compliance, Volume 10, Number 5,<br />

September-October 2008, pages 3-4,<br />

<strong>with</strong> permission from CCH and Aspen<br />

Publishers, WoltersKluwer businesses,<br />

New York, NY, 1-800-638-8437,<br />

www.aspenpublishers.com.<br />

CHRC<br />

certified in<br />

healthcare<br />

Research<br />

compliance<br />

The Research Compliance<br />

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Dwight Claustre<br />

Kendra Dimond<br />

John Falcetano<br />

Susan Golembeski<br />

Joy Hardee<br />

Lucinda Hopewell<br />

Stuart Horowitz<br />

Lori Kam<br />

Carole Klove<br />

Heather Kopeck<br />

Amy Latulipe<br />

Sarah McHugh<br />

Angela McMahill<br />

Ryan Meade<br />

Stacey Medeiros<br />

Rachel Nosowsky<br />

Mary Prather<br />

Terry Reeves<br />

Barbara Scott<br />

Jonathan Seltzer<br />

Lindsay Sondergeld<br />

Katherine Tarvestad<br />

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Sheryl Vacca<br />

Kelly Willenberg<br />

The certification in <strong>Health</strong>care Research Compliance (CHRC) is<br />

developed and managed by the Compliance Certification Board (CCB)<br />

October 2008<br />

78<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


New principles can help advance independent corporate monitoring ...continued from page 77<br />

The memo notes that no one method of selection<br />

will cover every case, because a monitor’s<br />

role may vary. However, whatever method is<br />

used, the government should determine what<br />

selection process is most effective as early in<br />

the negotiations as possible, and “endeavor to<br />

ensure that the process is designed to produce<br />

a high-quality and conflict-free monitor and<br />

to instill public confidence.” 18<br />

The memo suggests that both sides in the<br />

matter discuss what role the monitor will<br />

play, and the skills and experience needed.<br />

The memo anticipates that, depending on the<br />

case, monitors may include former government<br />

attorneys, accountants, technical or<br />

scientific experts, and compliance experts.<br />

It recommends that at least three qualified<br />

candidates be considered in each case.<br />

Scope of Duties<br />

Critics of monitoring also express concern over<br />

the authority of the monitor. In some cases,<br />

monitors have been able to override the decision-making<br />

authority of the company CEO<br />

and the Board of Directors. In the WorldCom<br />

case, for example, the monitor participated<br />

in the company’s business operations and was<br />

described unofficially as a company executive.<br />

19 To address these concerns, the Morford<br />

memo spells out the breadth of the monitors’<br />

responsibilities to prevent the monitor from<br />

overstepping his or her authority, while also<br />

reinforcing the monitor’s independence.<br />

Principle 2. “A monitor is an independent<br />

third-party, not an employee or agent of the<br />

corporation or of the Government.”<br />

By definition, the independent monitor is<br />

distinct and independent from the directors,<br />

officers, employees, and other representatives<br />

of the corporation. The monitor is not the<br />

corporation’s attorney. Similarly, the monitor<br />

is not an arm of the government. While open<br />

dialogue <strong>with</strong> the monitor throughout the<br />

agreement is essential, all parties must understand<br />

the corporation cannot seek legal advice<br />

from the monitor, nor can the government<br />

direct the monitor.<br />

Principle 3. “A monitor’s primary responsibility<br />

should be to assess and monitor a<br />

corporation’s compliance <strong>with</strong> those terms of<br />

the agreement that are specifically designed<br />

to address and reduce the risk of recurrence<br />

of the corporation’s misconduct, including,<br />

in most cases, evaluating (and where appropriate,<br />

proposing) internal controls and<br />

corporate ethics and compliance programs.”<br />

The type of misconduct being monitored and<br />

the skills required of the monitor will vary<br />

from one case to another, but a common<br />

thread in any case where the use of an<br />

independent monitor is under consideration<br />

includes the existence of an effective compliance<br />

program. As such, “A monitor’s primary<br />

role is to evaluate whether a corporation has<br />

both adopted and effectively implemented<br />

ethics and compliance programs to address<br />

and reduce the risk of recurrence of the<br />

corporation’s misconduct. A well-designed<br />

corporate code of ethics and compliance<br />

program that is not effectively implemented<br />

will fail to lower the risk of recidivism.” 20<br />

The memo recommends that the corporation<br />

should design its own compliance program,<br />

but subject to the monitor’s “input, evaluation<br />

and recommendations.”<br />

Principle 4. “In carrying out his or her<br />

duties, a monitor will often need to<br />

understand the full scope of the corporation’s<br />

misconduct covered by the agreement,<br />

but the monitor’s responsibilities should be<br />

no broader than necessary to address and<br />

reduce the risk of recurrence of the corporation’s<br />

misconduct.”<br />

In other words, the role of the monitor should<br />

be clearly defined and focused on reducing the<br />

risk of recurring misconduct. According to the<br />

memo,<br />

“Neither the corporation nor the public<br />

benefits from employing a monitor whose<br />

role is too narrowly defined (and, therefore,<br />

prevents the monitor from effectively<br />

evaluating the reforms intended by the<br />

parties) or too broadly defined (and,<br />

therefore, results in the monitor engaging<br />

in activities that fail to facilitate the corporation’s<br />

implementation of the reforms<br />

intended by the parties).”<br />

Just as a business is more likely to succeed<br />

when it has a business plan <strong>with</strong> clearly<br />

defined goals, corporate monitors will be<br />

more likely to succeed if their duties and ultimate<br />

goals are clearly defined. The scope of<br />

the monitor’s duties should be fully described<br />

in the terms of the agreement.<br />

The memo points out that an understanding<br />

of historical misconduct may inform a<br />

monitor’s evaluation of the effectiveness of the<br />

corporation’s compliance <strong>with</strong> the agreement.<br />

Communication<br />

How and what a monitor communicates<br />

to the government agency prosecuting the<br />

case or the corporation being monitored<br />

can be challenging. The monitor must<br />

maintain impartiality, while keeping in<br />

mind the ultimate goal of helping the<br />

corporation to achieve ongoing regulatory<br />

compliance.<br />

What happens, though, when the monitor<br />

discovers previously unknown misconduct<br />

And what if the corporation is lax in following<br />

the monitor’s recommendations<br />

Continued on page 80<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

79<br />

October 2008


New principles can help advance independent corporate monitoring ...continued from page 79<br />

As outlined in the Morford memo, communication<br />

on any wrongdoing is, of course,<br />

necessary, but so is communication of<br />

progress made by the corporation. Reporting<br />

is a key responsibility of the monitor.<br />

Principle 5. “Communication among<br />

the Government, the corporation and the<br />

monitor is in the interest of all the parties.<br />

Depending on the facts and circumstances,<br />

it may be appropriate for the monitor to<br />

make periodic written reports to both the<br />

Government and the corporation.”<br />

Among the issues the monitor is likely to<br />

cover in a monitoring report about the party<br />

to be monitored are:<br />

n The progress of the corporation;<br />

n The degree of cooperation provided;<br />

n Whether the corporation is complying<br />

<strong>with</strong> the terms of the agreement and its<br />

internal compliance program; and<br />

n Any recommended changes that would<br />

help achieve compliance.<br />

Principle 6. “If the corporation chooses not<br />

to adopt recommendations made by the<br />

monitor <strong>with</strong>in a reasonable time, either<br />

the monitor or the corporation, or both,<br />

should report that fact to the Government,<br />

along <strong>with</strong> the corporation’s reasons. The<br />

Government may consider this conduct when<br />

evaluating whether the corporation has<br />

fulfilled its obligations under the agreement.”<br />

If the corporation declines to adopt a recommendation<br />

by the monitor, the Government<br />

should consider both the monitor’s recommendation<br />

and the corporation’s reasons<br />

in determining whether the corporation is<br />

complying <strong>with</strong> the agreement. A flexible<br />

timetable should be established to ensure that<br />

both a monitor’s recommendations and the<br />

corporation’s decision to adopt or reject them<br />

are made well before the expiration of the<br />

agreement. Sometimes the implementation<br />

of a recommendation is cost prohibitive;<br />

other times, it may interfere <strong>with</strong> legitimate<br />

business purposes. The agreement must be<br />

flexible enough to address potential barriers<br />

to full implementation of the monitor’s<br />

recommendations.<br />

Principle 7. “The agreement should clearly<br />

identify any types of previously undisclosed<br />

or new misconduct that the monitor<br />

will be required to report directly to the<br />

Government. The agreement should also<br />

provide that as to evidence of other such<br />

misconduct, the monitor will have the<br />

discretion to report this misconduct to the<br />

Government or the corporation or both.”<br />

In many cases, when the monitor discovers<br />

new misconduct, it should be reported<br />

directly to the government and not to the<br />

corporation, particularly if the behavior is<br />

substantive and:<br />

n poses a risk to public health or safety or<br />

the environment;<br />

n involves senior management of the corporation;<br />

n involves obstruction of justice;<br />

n involves criminal activity that the government<br />

has the opportunity to investigate<br />

proactively and/or covertly; or<br />

n otherwise poses a substantial risk of harm.<br />

However, the monitor should use some<br />

discretion in determining whether to report<br />

allegations that may not be credible or that<br />

involve actions outside the scope of the<br />

corporation’s business.<br />

Duration<br />

The memo notes that “any guidance regarding<br />

monitors must be practical and flexible.” That<br />

flexibility extends to the duration of the agreement.<br />

In some cases, extending the agreement<br />

may be warranted. Likewise, there may be<br />

circumstances in which the monitoring agreement<br />

should be terminated early or altered. The<br />

Morford memo anticipates both circumstances.<br />

Principle 8. “The duration of the agreement<br />

should be tailored to the problems that<br />

have been found to exist and the types of<br />

remedial measures needed for the monitor<br />

to satisfy his or her mandate.”<br />

Criteria to consider when determining how<br />

long the agreement should last include:<br />

n the nature and seriousness of the misconduct;<br />

n the pervasiveness and duration of misconduct;<br />

n the involvement of senior management;<br />

n the corporation’s history of misconduct;<br />

n the corporate culture;<br />

n the scale and complexity of any remedial<br />

measures, factoring in the size of the business;<br />

and<br />

n any progress in implementing remedial<br />

measures before the monitoring agreement<br />

begins.<br />

Principle 9. “In most cases, an agreement<br />

should provide for an extension of the<br />

monitor provision(s) at the discretion of the<br />

Government in the event that the corporation<br />

has not successfully satisfied its obligations<br />

under the agreement. Conversely, in<br />

most cases, an agreement should provide<br />

for early termination if the corporation can<br />

demonstrate to the Government that there<br />

exists a change in circumstances sufficient to<br />

eliminate the need for a monitor.”<br />

A monitoring agreement may be extended if<br />

warranted by circumstances, such as when a<br />

compliance program has not yet been fully<br />

implemented. Conversely, the agreement<br />

may end early when warranted as well, such<br />

as when a business unit responsible for<br />

misconduct ceases operations.<br />

October 2008<br />

80


When to use a monitor<br />

Although some argue the new DoJ guidelines may not go far enough<br />

to ensure uniformity in DPAs themselves, 21 taken as a whole, even<br />

critics of monitoring likely will see value in considering the principles<br />

for choosing an independent monitor as described in the Morford<br />

memo. For example, some commentators who view monitoring as<br />

an intrusion on corporate board authority wrote that, “The Morford<br />

memo does, at a minimum, provide counsel <strong>with</strong> some new arguments<br />

when negotiating <strong>with</strong> prosecutors over whether or not such a<br />

monitorship is appropriate in a particular case, and, if so, how such<br />

monitors should be selected, supervised and compensated, and what<br />

the scope and term of their monitoring activities should be.” 22<br />

In practice, the Morford guidelines should help standardize corporate<br />

monitoring, while at the same time, allow the degree of flexibility<br />

needed to accommodate a broad range of cases. As a result,<br />

the new guidelines could foster confidence in monitoring by both<br />

prosecutors and defense teams as an alternative method for resolving<br />

both criminal charges and regulatory matters involving businesses<br />

and professionals. The ultimate success will always depend, however,<br />

on the commitment to compliance by the offending party and the<br />

transparent behavior it will be required to demonstrate. n<br />

1 Craig S. Morford, Selection and Use of Monitors in Deferred Prosecution Agreements and Non-Prosecution<br />

Agreements <strong>with</strong> Corporations, U.S. Department of Justice, Office of the Deputy Attorney General, March 7,<br />

2008.<br />

2 Christopher J. Gunther and Robert M. Pollak, “Scrutiny of Corporate Monitors Is on the Rise,” The National<br />

Law Journal, March 31, 2008.<br />

3 James K. Robinson, Phillip E. Urofsky and Christopher R. Pantel, “Deferred prosecutions and the independent<br />

monitor,” International Journal of Disclosure and Governance, v .2, #4, September 28, 2005.<br />

4 Jennifer O’Hare, “The Use of the Corporate Monitor in SEC Enforcement Actions,” Villanova School of Law,<br />

paper 106, The Berkeley Electronic Press, 2008.<br />

5 Tittle v. EnronCorp., 284. F.Supp. 2d 511, 553 n.59 (S.D.Tex. 2003).<br />

6 Morford memo, supra note 1.<br />

7 Harvard Law Review Association, “Developments in the law: Alternatives to incarceration,” Harvard Law<br />

Review, 111, 1863, 1902 (1998).<br />

8 Stanley N. Lupkin and Edgar J. Lewandowski, “Independent Private Sector Inspectors General: Privately<br />

Funded Overseers of the Public Integrity,” NY Litigator Journal, v. 10, #1, Summer 2005.<br />

9 Id.<br />

10 Id.<br />

11 International Association of Independent Private Sector Inspectors General, www.iaipsig.org.<br />

12 Robinson, et al., supra note 3.<br />

13 James K. Robinson, Phillip E. Urofsky and Christopher R. Pantel, “Deferred prosecutions and the independent<br />

monitor,” International Journal of Disclosure and Governance, v .2, #4, September 28, 2005.<br />

14 Morford memo, supra note 1<br />

15 Terry Frieden, CNN Money, “Deals For Corporate Monitors Reined in By Justice Department,” March 10,<br />

2008.<br />

16 Philip Shenon, “Ashcroft Deal Brings Scrutiny in Justice Dept.,” The New York Times, page A1, Jan. 10,<br />

2008.<br />

17 H.R. 5086, currently in the Judiciary Committee, http://www.house.gov/list/press/nj06_pallone/pr_jan22_<br />

deferredpros.html.<br />

18 Morford memo, supra note 1.<br />

19 Jennifer O’Hare, “The Use of the Corporate Monitor in SEC Enforcement Actions,” Villanova School of Law,<br />

paper 106, The Berkeley Electronic Press, 2008.<br />

20 Morford memo, supra note 1.<br />

21 See Hearing on Deferred Prosecution: Should Corporate Settlement Agreements Be Without Guidelines,<br />

March 11. 2008 (statement of Judiciary Committee Chairman John Conyers, Jr. (D-NJ)).<br />

22 John F. Savarese and David B. Anders, “DOJ Issues Memo on Corporate Monitors,” Directorship, April 28,<br />

2008.<br />

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<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

81<br />

October 2008


Compliance Today Editorial Board<br />

The following individuals make up the Compliance Today Editorial Advisory Board:<br />

Gabriel Imperato, JD, CHC<br />

CT Contributing Editor<br />

Managing Partner<br />

Broad and Cassel<br />

Eric Klavetter, JD, MS, MA<br />

Privacy and Compliance Officer<br />

Mayo Clinic<br />

Lisa Silveria, RN BSN<br />

Home <strong>Care</strong> Compliance<br />

Catholic <strong>Health</strong>care West<br />

Christine Bachrach, CHC<br />

Senior Vice President –<br />

Compliance Officer<br />

<strong>Health</strong>South<br />

F. Lisa Murtha, JD, CHC<br />

Managing Director<br />

Huron Consulting Group<br />

Jeffrey Sinaiko<br />

President<br />

Sinaiko <strong>Health</strong>care Consulting, Inc.<br />

Bonnie-Lou Bennig<br />

Director of Corporate Compliance<br />

& Quality Improvement<br />

Vanguard <strong>Health</strong>care Services, LLC<br />

Deborah Randall, JD<br />

Partner<br />

Arent Fox LLP<br />

José A. Tabuena,<br />

JD, CFE, CHC<br />

VP Integrity and Compliance/<br />

Corporate Secretary<br />

MedicalEdge <strong>Health</strong>care Group, Inc.<br />

Cynthia Boyd, MD, MBA<br />

Associate Vice President<br />

Chief Compliance Officer<br />

Rush University Medical Center<br />

Kirk Ruddell, CHC, MBA<br />

Compliance Officer<br />

Island Hospital<br />

Debbie Troklus, CHC, CCEP<br />

Assistant Vice President for<br />

<strong>Health</strong> Affairs/Compliance<br />

University of Louisville<br />

School of Medicine<br />

Becky Cornett, PhD, CHC<br />

Director, Fiscal Integrity<br />

Finance Administration<br />

The Ohio State University<br />

Medical Center<br />

James G. Sheehan, JD<br />

New York State<br />

Medicaid Inspector General<br />

Cheryl Wagonhurst, JD, CCEP<br />

Partner<br />

Foley & Lardner LLP<br />

David Hoffman, JD<br />

President<br />

David Hoffman & Associates<br />

October 2008<br />

82<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


ASKLEADERSHIP<br />

John asks the leadership<br />

<strong>your</strong> questions<br />

Editor’s note: John Falcetano,<br />

CCEP, CHC-F, CHRC is Chief<br />

Audit/Compliance Officer for<br />

University <strong>Health</strong> Systems of<br />

Eastern Carolina and a long-time<br />

member of HCCA. This column<br />

has been created to give members the opportunity to submit their<br />

questions by e-mail to jfalcetano@suddenlink.net and have John<br />

contact members of HCCA leadership for their response.<br />

John Falcetano<br />

Question: What is the difference between attorney-client<br />

protection/privilege and attorney-client work product Does it<br />

make a difference if you get legal advice from in-house counsel or<br />

external counsel when you identify a potential compliance issue<br />

The answer was provided by Frank E. Sheeder III, JD, CCEP, Partner,<br />

Jones Day and member of the HCCA Board of Directors<br />

Both of these doctrines are long-standing ways to protect the confidentiality<br />

of communications between lawyers and clients, and the work that<br />

lawyers and their agents generate. The attorney-client privilege generally<br />

protects communications between a client and an attorney where the<br />

client is seeking, and the lawyer is providing, legal advice. The privilege<br />

dates back to Elizabethan times (the 1500s) and is designed to facilitate<br />

the candid exchange of facts, which should lead to better legal advice.<br />

If clients were not assured that the information they shared <strong>with</strong> their<br />

lawyers, and the ensuing discussions, were not confidential, this would<br />

have a chilling effect on the efficacy of the legal advice process.<br />

The attorney work product doctrine protects the confidentiality of an<br />

attorney’s thought processes, analyses, memoranda, notes, and the like. It<br />

is likewise designed to facilitate the rendition of legal advice. In the health<br />

care compliance realm, it is important to note that when attorneys engage<br />

consultants or experts to assist them in rendering legal advice, their work<br />

can be protected under the auspices of the work-product doctrine.<br />

It does not make any difference whether you get advice from an in-house<br />

lawyer or outside counsel when you identify a potential compliance issue.<br />

The important thing is for compliance professionals to recognize<br />

circumstances in which it is prudent to seek legal advice. n<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

83<br />

October 2008


Corruption<br />

enforcement actions<br />

target foreign doctors<br />

and hospital employees<br />

By Robert Christopher Cook, JD and Louis P. Gabel, JD<br />

Editor’s note: Christopher Cook is a partner<br />

<strong>with</strong> the international law firm Jones Day in<br />

Washington in DC, where he advises clients<br />

regarding compliance <strong>with</strong> the Foreign Corrupt<br />

Practices Act. He may be reached by telephone<br />

at 202/879-3734 or by e-mail at christophercook@JonesDay.com.<br />

Louis Gabel has recently accepted a position as an<br />

Assistant United States Attorney in Detroit, Michigan.<br />

He was an associate at Jones Day in Washington,<br />

DC at the time this article was written.<br />

Companies <strong>with</strong> operations outside<br />

the United States, including health<br />

care suppliers and providers, are<br />

increasingly at risk of being investigated or<br />

prosecuted for corruption that occurs in<br />

foreign marketplaces. The US Department<br />

of Justice (DoJ) and the Securities and<br />

Exchange Commission (SEC) are the government<br />

agencies <strong>with</strong> authority to conduct<br />

enforcement investigations and institute<br />

criminal or civil actions pursuant to the<br />

Foreign Corrupt Practices Act (FCPA). Both<br />

have stepped up scrutiny of corrupt foreign<br />

dealings across all industries. The health care<br />

industry is a particularly ripe target for such<br />

investigations.<br />

<strong>Health</strong> care companies face an acute risk of<br />

exposure to public corruption (and attendant<br />

enforcement investigations) due to their sales<br />

and marketing in foreign countries because<br />

health care customers in those countries are<br />

oftentimes government-owned hospitals or<br />

government-employed physicians. When<br />

physicians and hospital employees are in a<br />

position to influence purchasing decisions,<br />

payments or gifts that could influence their<br />

judgment run the risk of being considered<br />

unlawful under the FCPA. <strong>Health</strong> care<br />

companies thus must endeavor to create compliance<br />

programs and controls that are robust<br />

enough to minimize the risk of violating the<br />

FCPA or other public corruption laws when<br />

dealing <strong>with</strong> such situations. They must also<br />

be prepared to act decisively and swiftly once<br />

a potential violation is discovered.<br />

The good news is that health care companies<br />

are in a better position than many to address<br />

these issues overseas. Laws governing physician<br />

relationships in the United States, such<br />

as the Anti-kickback Statute and the Stark<br />

Law, are similar in many important respects<br />

to the FCPA. To the extent that health<br />

care companies have in place policies and processes<br />

to comply <strong>with</strong> such requirements in<br />

the United States, they are closer to ensuring<br />

FCPA compliance overseas.<br />

Anti-corruption laws<br />

The FCPA makes it a crime to pay, offer,<br />

authorize, or promise to award anything of<br />

value to a foreign government official in order<br />

to assist in obtaining business. The FCPA<br />

applies to companies <strong>with</strong> formal ties to the<br />

United States and those who take action in<br />

furtherance of a violation while in the United<br />

States. Companies and individuals who are<br />

otherwise subject to the FCPA can even be<br />

held liable for bribes paid to foreign officials<br />

if no actions or decisions take place <strong>with</strong>in<br />

the United States. That is, the FCPA controls<br />

the conduct of US persons and US companies<br />

anywhere in the world. As a result, the FCPA<br />

potentially applies to a wide range of companies<br />

and individuals who have expanded their<br />

operations beyond this country’s borders.<br />

Criminal penalties under the FCPA can reach<br />

$2 million per violation, and individuals can<br />

face up to five years in prison per violation.<br />

In addition to criminal liability, civil penalties<br />

can include a fine of up to $500,000 per<br />

violation or disgorgement of profits that were<br />

obtained as a result of the violation. Other<br />

consequences could follow from an FCPA<br />

conviction, such as exclusion from certain<br />

federal programs (including Medicare and<br />

Medicaid) or ineligibility to receive export<br />

licenses.<br />

In addition to US anti-corruption laws such<br />

as the FCPA, an increasing number of foreign<br />

countries have enacted laws aimed at curbing<br />

bribery. For instance, the thirty member<br />

countries of the Organisation for Economic<br />

Co-operation and Development (OECD)<br />

and five non-member countries adopted<br />

the Convention on Combating Bribery of<br />

Foreign Public Officials in International<br />

Transaction in 1997. The OECD Convention<br />

obligates these signatory countries to enact<br />

and enforce laws similar to the United States’<br />

FCPA. Similarly, 170 countries have now<br />

signed on to the United Nations Convention<br />

against Corruption, which contains<br />

measures for preventing and criminalizing<br />

corruption. China in particular has become<br />

more aggressive in its attempts to stamp out<br />

public corruption, <strong>with</strong> top Chinese officials<br />

announcing that the country’s anti-corruption<br />

efforts were to be treated as a top priority.<br />

Indeed, in July 2007, China executed the<br />

former head of China’s Food and Drug<br />

Administration for taking bribes from eight<br />

drug companies.<br />

October 2008<br />

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<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Enforcement actions in health care<br />

Recent enforcement actions by the DoJ and<br />

SEC demonstrate the peril that health care<br />

providers and suppliers face when conducting<br />

business in foreign marketplaces.<br />

In June 2008, AGA Medical Corporation<br />

agreed to pay a $2 million criminal penalty<br />

and entered into a Deferred Prosecution<br />

Agreement (DPA) <strong>with</strong> the DoJ to settle a<br />

criminal investigation of potential FCPA<br />

violations. AGA Medical, a privately-held<br />

medical device manufacturer that employs<br />

approximately 350 people worldwide, was<br />

charged <strong>with</strong> two counts (one alleging that it<br />

conspired to violate the FCPA and the other<br />

alleging that it actually did violate the FCPA)<br />

in connection <strong>with</strong> bribes paid to doctors<br />

and patent office officials in China. According<br />

to the DoJ’s allegations, AGA Medical<br />

employees authorized AGA Medical’s Chinese<br />

distributor to make payments to doctors in<br />

government-owned hospitals to encourage<br />

them to purchase the company’s products<br />

over those of its competitors. The payments,<br />

which were called “commissions” by the<br />

distributor, spanned from 1997 through 2005<br />

and totaled at least $460,000. AGA Medical’s<br />

sales in China for that time totaled approximately<br />

$13.5 million. The DoJ also alleged<br />

that, between 2000 and 2002, AGA Medical<br />

agreed to make corrupt payments through<br />

the same Chinese distributor to Chinese<br />

government officials employed in the State<br />

Intellectual Property Office in order to secure<br />

approval for AGA Medical’s patents.<br />

Along <strong>with</strong> the payment of the $2 million<br />

penalty, a three-year DPA requires AGA Medical<br />

to appoint an independent compliance<br />

monitor who must be approved by the DoJ.<br />

It also requires AGA Medical to continue its<br />

implementation of corporate compliance and<br />

ethics programs throughout the company’s<br />

operations, including its contractors and<br />

subcontractors. The compliance obligations<br />

of the DPA apply to any successor company<br />

that acquires the business or assets of AGA<br />

Medical. The DoJ cited the company’s<br />

voluntary self-disclosure and thorough review<br />

of the improper payments, the company’s<br />

cooperation <strong>with</strong> the DoJ’s investigation, and<br />

the company’s implementation of enhanced<br />

compliance policies as factors that influenced<br />

the agency’s decision to defer prosecution.<br />

In September 2007, the SEC filed a civil<br />

injunctive action against Monty Fu, the<br />

former chairman of Syncor International<br />

Corp., stemming from payments Syncor’s<br />

subsidiary made to doctors employed by<br />

government-owned hospitals in Taiwan<br />

between 1985 and 2002. The payments,<br />

which amounted to commissions and referral<br />

fees for the doctors, averaged over $170,000<br />

per year from 1997 through 2002. They were<br />

recorded as “advertising and promotions”<br />

expenses in the subsidiary’s accounting books<br />

and records. The SEC alleged that Mr. Fu was<br />

aware that such payments were being made<br />

and did not exercise his authority to ensure<br />

that appropriate accounting controls were in<br />

place and to make sure that such payments<br />

were executed and recorded in compliance<br />

<strong>with</strong> the FCPA. Mr. Fu consented to a final<br />

judgment imposing a permanent injunction<br />

and a civil penalty of $75,000.<br />

In 2005, the DOJ undertook separate<br />

enforcement actions against two medical<br />

equipment companies, Micrus Corporation<br />

and the Chinese subsidiary of Diagnostic<br />

Products Corporation (DPC), for payments<br />

those companies made to doctors and<br />

hospital personnel working in governmentowned<br />

hospitals. In each case, the payments<br />

were made in order to influence the hospitals’<br />

purchasing decisions. Citing Micrus’ selfdisclosure<br />

of the matter, the DoJ declined<br />

to charge the company criminally, instead<br />

entering into a two-year DPA under which<br />

Micrus was required to pay $450,000 in<br />

civil penalties and adopt an FCPA internal<br />

compliance program. DPC’s subsidiary was<br />

charged by the DoJ. It pled guilty and paid a<br />

$2 million criminal fine. DPC itself settled a<br />

related civil action by the SEC for $2.8 million,<br />

an amount that equaled the company’s<br />

net profit in China, plus interest, for the<br />

period of alleged misconduct. DPC was also<br />

required to adopt internal compliance policies<br />

and hire an independent consultant to audit<br />

and monitor its adherence to these policies.<br />

Compliance considerations<br />

<strong>Health</strong> care companies can reduce their risk of<br />

running afoul of the FCPA and enduring the<br />

scrutiny of an enforcement investigation by<br />

taking several discrete, yet meaningful, steps.<br />

First, companies should review their current<br />

compliance and ethics policies to ensure that<br />

they adequately detect and prevent violations<br />

of the FCPA. Particular attention should be<br />

given to areas <strong>with</strong>in the company that are<br />

most likely at risk of violating the FCPA, such<br />

as marketing and sales personnel whose customers<br />

include foreign doctors or hospitals.<br />

The company’s policies should make clear<br />

what constitutes appropriate (and inappropriate)<br />

marketing and sales activity when<br />

dealing <strong>with</strong> such customers. Again, health<br />

care companies likely have such policies in<br />

place already for US operations and will only<br />

need to modify and extend these policies, as<br />

necessary, to foreign operations.<br />

Second, companies should ensure that their<br />

employees receive training on compliance <strong>with</strong><br />

anti-corruption laws, including the FCPA, and<br />

document the fact that the company has provided<br />

such training. Employees who are in a<br />

position to make payments to foreign officials<br />

should certify that they know the company’s<br />

Continued on page 87<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

85<br />

October 2008


Category B Device<br />

Trials: Looking<br />

backward and forward<br />

Editor’s note: Sumathy Sundarababu is Clinical<br />

Trial Manager in the Office of Clinical Trials,<br />

New York University Medical Center, Veterans Administration<br />

Hospital in New York City. Sumathy<br />

may be reached by e-mail at sumathy.sundarababu@nyumc.org<br />

or by phone at 212-263-4206.<br />

Today we are witnessing a significant<br />

increase in the number of device trials<br />

all over the country. Device trials<br />

unlock a variety of compliance and regulatory<br />

issues, leaving many hospitals and healthcare<br />

providers wondering if they should ever take<br />

a risk and run a device trial at their site.<br />

Medicare guidelines specify that a bill may<br />

be submitted for services related to use of<br />

a Category B device, but only if specific<br />

information has been previously submitted<br />

to Medicare and if Medicare has provided<br />

a billing authorization. In some instances,<br />

vendors may chose to provide a device free<br />

of charge to the site. Under those circumstances,<br />

institutional providers have an obligation<br />

to report the no cost item by placing a<br />

token charge in the charge field. By doing so,<br />

hospitals/providers are making sure they are<br />

transparent to the eyes of Medicare, compliant<br />

<strong>with</strong> Medicare billing regulations, and<br />

accomplishing the following four things:<br />

1. Communicating to the contractor that<br />

the provider is not seeking reimbursement<br />

for the no cost item,<br />

2. Reflecting <strong>with</strong> completeness and accuracy<br />

all services provided to the patient,<br />

3. Preventing the claim from being rejected/<br />

denied by system edits that require an<br />

item to be billed in conjunction <strong>with</strong> an<br />

associative procedure, and<br />

By Sumathy Sundarababu, PhD<br />

4. Assuring that patient and provider are not<br />

held liable for any charges for the no cost<br />

item.<br />

Although many institutional healthcare<br />

providers have developed their own comprehensive<br />

process of auditing, reconciliation,<br />

and monitoring to ensure that billing for<br />

research services is accurate, device trials<br />

continue to be a challenge, even for the most<br />

compliant site. Many sites fear that they<br />

would jeopardize their billing compliance by<br />

receiving reimbursement from Medicare for<br />

the diagnosis-related group (DRG) expenses,<br />

including the cost of the device, for devices<br />

that are already paid by another source.<br />

In the CY 2007 Outpatient Prospective Payment<br />

System (OPPS) Final Rule, a policy was<br />

adopted to pay a hospital less when a device is<br />

provided to them at no cost. CMS expanded<br />

this policy to the Inpatient Prospective Payment<br />

System (IPPS) in the FY 2008 rule.<br />

Under the rule, hospitals will be required<br />

to identify when they receive a replacement<br />

device and CMS will reduce the DRG<br />

payment to reflect the hospital’s lower cost.<br />

However, CMS does not believe that the<br />

IPPS policy should apply to all DRGs and all<br />

situations in which a device is replaced <strong>with</strong>out<br />

cost to the hospital for the device or <strong>with</strong><br />

full or partial <strong>credit</strong> for the removed device.<br />

For this reason, CMS is applying the policy<br />

only to those DRGs under the IPPS where<br />

the implantation of the device determines the<br />

base DRG assignment and situations where<br />

the hospital received a <strong>credit</strong> equal to 50% or<br />

more of the cost of the device. Heart rhythmrelated<br />

Medicare-severity DRGs (MS-DRGs)<br />

are subject to the final policy.<br />

Although, CMS acknowledges the fact that<br />

institutional providers are allowed to seek<br />

devices free of charge from the vendors,<br />

Medicare DRG payment doesn’t actually<br />

distinguish devices provided free of charge<br />

from those that are not. In addition, the FY<br />

2008 IPPS rule seems to apply for “replacement<br />

devices” only.<br />

Until CMS comes up <strong>with</strong> ways to carve out<br />

appropriate charges from the DRG payment<br />

for the “free” devices, the sites have no choice<br />

but continue following the current Medicare<br />

billing guidelines on the UBO4 form:<br />

1. To place the IDE # of the category B<br />

device in form locator 43 (along <strong>with</strong> a<br />

description of the investigational device)<br />

on the CMS-1450 paper form, or the<br />

electronic equivalent.<br />

2. For part A, the revenue code 624 (IDE)<br />

must be entered in the form locator 42, or<br />

the electronic equivalent<br />

3. To place a token charge of $”1”or $”0”on<br />

the claim form for devices provided free<br />

of charge.<br />

4. Physicians must place the IDE # in item<br />

23 of the CMS-1500 claim form, or the<br />

electronic equivalent<br />

5. Appropriate ICD-9 and CPT/HCPCS<br />

codes that relate to IDE must be reported<br />

on the claim.<br />

6. The modifier Q0 / Q1 must be appended<br />

to the CPT/HCPCS codes.<br />

Furthermore, if CMS is utilizing the annual<br />

cost reports submitted by Institutions to calculate<br />

payment adjustment/carve out device<br />

charges to sites, how do they determine how<br />

much to carve out How is the implantable<br />

device distinguished from other disposable<br />

surgical supplies (for example, ablation<br />

probes & catheters) that are not integral<br />

October 2008<br />

86<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


Corruption enforcement actions target foreign doctors and hospital employees<br />

...continued from page 85<br />

part of device but are required for successful<br />

implantation of device Will that reimbursement<br />

reasonable enough to cover the direct<br />

and indirect costs involved in the surgery<br />

and hospitalization Will this give rise to<br />

charge compression Questions like this will<br />

continue to daunt the service providers until<br />

CMS provides further clarification on the<br />

“Medicare cost report”.<br />

On April 14, the Centers for Medicare &<br />

Medicaid Services (CMS) released its fiscal<br />

year (FY) 2009 proposed rule for the hospital<br />

inpatient prospective payment system (PPS).<br />

Comments are due June 13. A final rule will<br />

be released by August 1, and changes will take<br />

effect October 1. The FY 2009 IPPS rule may<br />

hold the key to some of our questions. n<br />

The information presented here express the views<br />

of the author and not necessarily the Institution’s.<br />

policy against such payments and have not<br />

made any. Additionally, companies should<br />

consider whether agents, distributors, dealers,<br />

and other third-parties who are engaged in<br />

connection <strong>with</strong> the company’s business operations<br />

should be required to certify in writing<br />

that they will not engage in corrupt activity.<br />

Third, companies should assess the adequacy of<br />

their internal monitoring programs to ensure<br />

that sufficient resources are dedicated to the<br />

implementation and enforcement of the companies’<br />

FCPA policies. As <strong>with</strong> all compliance<br />

efforts, careful documentation is important,<br />

because it will evidence the company’s commitment<br />

to anti-corruption efforts in the event<br />

a violation does occur and an investigation by<br />

the DoJ or SEC is undertaken.<br />

Fourth, when a potential violation is uncovered,<br />

the company should conduct a prompt,<br />

thorough investigation of relevant facts and<br />

examine whether the problem is isolated or<br />

systemic. As the investigation proceeds, management<br />

should consider whether compliance policies<br />

or practices need modification in light of<br />

what is uncovered, and should determine, <strong>with</strong><br />

the assistance of counsel, whether it is appropriate<br />

to disclose the results of the investigation to<br />

the DoJ and SEC.<br />

Even the very best anti-corruption policies<br />

and practices cannot always prevent rogue<br />

employees from violating the law. Nonetheless,<br />

health care companies should recognize<br />

that a little advanced effort in anti-corruption<br />

compliance can go a long way in minimizing<br />

the risk of violation, and detecting and<br />

containing such violations if they occur. All of<br />

these are important factors when enforcement<br />

agencies consider a companies’ culpability for<br />

the conduct of its employees. n<br />

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<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

87<br />

October 2008


Certification — the recognized mark of a professional ...continued from page 31<br />

Officer <strong>with</strong> Southcentral Foundation, in<br />

Anchorage, Alaska. “My organization will<br />

fund the continuing education required to<br />

maintain the required certification,” adds<br />

Teicheira.<br />

Bill Hensley, CCEP, Principle<br />

Corporate Compliance Specialist,<br />

Office of Ethics & Compliance<br />

<strong>with</strong> Medtronic, Inc. in Minneapolis<br />

is not the hiring manager<br />

for the Ethics and Compliance<br />

team, but he points out that a<br />

candidate “<strong>with</strong> a CCEP would<br />

certainly have an advantage from<br />

my perspective.” Falcetano adds,<br />

“Hiring qualified compliance<br />

professionals is a concern of<br />

many organizations. Being certified<br />

in <strong>your</strong> profession not only<br />

increases <strong>your</strong> credibility <strong>with</strong>in<br />

<strong>your</strong> organization, but also <strong>with</strong><br />

<strong>your</strong> peers.”<br />

Value of compliance certification<br />

Compliance and ethics professionals find<br />

personal and professional value in becoming<br />

compliance and ethics certified. “Credentials<br />

from reputable sources garner respect, from<br />

the industry at large and <strong>with</strong>in organizations,”<br />

says Scichilone. Teicheira agrees.<br />

“Certainly certification has enhanced my<br />

I consider compliance<br />

professionals walking, talking<br />

insurance policies for an<br />

organization. SCCE and HCCA<br />

help ensure we meet our<br />

obligations, never losing sight<br />

of the fact that at the end of<br />

the day, it’s all about doing the<br />

right thing.”<br />

– Danna Teicheira<br />

job skills and expanded my knowledge of<br />

compliance. To be clear, I would say that<br />

the education and training that I received<br />

and continue to receive in order to earn and<br />

maintain certification helps me every day,”<br />

says Teicheira.<br />

Professional certification brings credibility<br />

and helps edge out the competition. “Competition<br />

in the workforce is a way of<br />

life, and obtaining a professional<br />

certification helps me demonstrate<br />

my commitment to the profession.<br />

I would say certification is an<br />

investment in my career,” explains<br />

Falcetano.<br />

Cheryl Wagonhurst, JD, CCEP,<br />

Partner in the Los Angeles office<br />

of Foley and Lardner says that the<br />

“CCEP helps me in developing<br />

myself as an expert in the compliance<br />

field….It lends credibility to<br />

me as a compliance professional.”<br />

Wagonhurst adds that “anyone<br />

working in the compliance<br />

profession should become certified. It helps in<br />

establishing compliance as a profession.”<br />

Glossary of Certification Acronyms<br />

CCB – Compliance Certification Board.<br />

(The independent CCB is governed by a<br />

board of directors appointed by the HCCA<br />

board. The President and Immediate Past<br />

President of HCCA are ex-officio members<br />

of the CCB Board of Directors. The mission<br />

of the CCB is to develop criteria for the<br />

determination of competence in the practice<br />

of health care compliance at a variety of<br />

levels and to recognize individuals who meet<br />

these criteria.)<br />

CCEP – Certified Compliance and Ethics<br />

Professional<br />

Society of Corporate Compliance and<br />

Ethics (SCCE). For more information,<br />

visit the Website at www.corporatecompliance.org.<br />

CHC – Certified in <strong>Health</strong>care<br />

Compliance<br />

CHC-F – Certified in <strong>Health</strong>care<br />

Compliance – Fellowship<br />

CHRC - Certified in <strong>Health</strong>care Research<br />

Compliance<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association<br />

(HCCA). For more information, visit the<br />

Website at www.hcca-info.org.<br />

CCS - Certified Coding Specialist<br />

CCS-P - Certified Coding Specialist--<br />

Physician-based<br />

RHIA - Registered <strong>Health</strong> Information<br />

Administrator<br />

American <strong>Health</strong> Information<br />

Management Association. For more information,<br />

visit the Website at www.ahima.org.<br />

CIA® - The Certified Internal Auditor®<br />

Institute of Internal Auditors. For more<br />

information, visit the Website at<br />

www.theiaa.org.<br />

October 2008<br />

88<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


“I am a compliance professional and proud<br />

of it,” adds Teicheira. She says that at a<br />

recent conference she attended, a U.S.<br />

Attorney applauded HCCA’s Code of Ethics.<br />

“Such praise reminds me why I have chosen<br />

to work in compliance. I consider compliance<br />

professionals walking, talking insurance<br />

policies for an organization. SCCE [Society<br />

of Corporate Compliance and Ethics] and<br />

HCCA help to ensure we meet our obligations,<br />

never losing sight of the fact that at<br />

the end of the day, it’s all about doing the<br />

right thing.” n<br />

To learn more about compliance certification<br />

options, including CCEP, CHC, CHC-F, and<br />

CHRC, please contact Liz Hergert by e-mail at liz.<br />

hergert@corporatecompliance.org or visit www.<br />

corporatecompliance.org or www.hcca-info.org<br />

Be Sure to Get Your<br />

CHC <strong>CEU</strong>s<br />

Inserted in this issue of Compliance<br />

Today is a quiz related to the articles:<br />

n The 1-2-3s of claims sampling to<br />

resolve overpayment errors —<br />

By B. Bo Martin, page 32<br />

n Quality of care and compliance:<br />

Existing challenges and first<br />

steps for hospitals — By Cheryl<br />

L. Wagonhurst and Nathaniel M.<br />

Lacktman, page 46<br />

n Complying <strong>with</strong> the HIPAA Privacy<br />

Rule: What you need to know —<br />

By Rebecca C. Fayed, page 59<br />

To obtain <strong>your</strong> <strong>CEU</strong>s, take the quiz and<br />

print <strong>your</strong> name at the top of the form.<br />

Fax it to Liz Hergert at 952/988-0146,<br />

or mail it to Liz’s attention at HCCA,<br />

6500 Barrie Road, Suite 250,<br />

Minneapolis, MN 55435. Questions<br />

Please call Liz Hergert at 888/580-8373.<br />

CHC Fellowship<br />

On May 1, 2008 HCCA introduced Certified<br />

in <strong>Health</strong>care Compliance Fellowship<br />

(CHC-F), an advanced level of certification.<br />

The purpose of the fellowship level of certification<br />

is to promote the profession of<br />

healthcare compliance practice by:<br />

1. Formally recognizing health care compliance<br />

professionals who demonstrate<br />

an advanced knowledge of health care<br />

compliance.<br />

2. Encouraging continued personal and<br />

professional growth in the practice of<br />

health care compliance, and<br />

3. Providing a national standard of requisite<br />

knowledge required for advanced<br />

certification; thereby assisting employers,<br />

the public, and members of the<br />

health professions in the assessment of a<br />

health care compliance professional.<br />

For a candidate to begin the fellowship<br />

process, an application (which demonstrates<br />

that all requirements are met) must be completed.<br />

“Candidates should keep in mind<br />

that this is an advanced credential and it has<br />

many requirements,” said Debbie Troklus,<br />

Compliance Certification Board President.<br />

Requirements to apply for CHC-Fellowship<br />

1. Maintain the CHC credential for a<br />

minimum of three years (can be nonconsecutive<br />

years);<br />

2. Certificates of <strong>credit</strong> documenting 40<br />

hours of CCB <strong>CEU</strong>s <strong>with</strong>in the two years<br />

preceding application <strong>with</strong> 20 hours <strong>with</strong>in<br />

the 12 months preceding application;<br />

3. Three references<br />

n No immediate family members<br />

n One character reference<br />

n One reference from an HCCA member<br />

who is also a CHC<br />

4. One reference from <strong>your</strong> current immediate<br />

supervisor;<br />

4. HCCA membership for at least three<br />

years preceding application (these need<br />

not be consecutive years);<br />

5. A written statement that details knowledge<br />

and experience in the operation<br />

of all necessary elements of an effective<br />

compliance program;<br />

6. Minimum of a bachelor’s degree verified<br />

by a certified transcript;<br />

7. At least five years experience as a health<br />

care compliance professional;<br />

8. Detailed written description of the Fellowship<br />

project proposal for approval by<br />

the CCB Fellowship Certification Board;<br />

9. A completed authorization form allowing<br />

the CCB Certification Board to<br />

complete a background check including<br />

a criminal background check; and<br />

10. Submission of $150.00 non-refundable<br />

application fee<br />

PLEASE NOTE: An application to CHC-F<br />

will require approval of the CCB Fellowship<br />

Certification Panel. Prior to approval<br />

of the application, an in-person screening<br />

interview <strong>with</strong> the CCB Fellowship<br />

Certification Panel may be required.<br />

Your application will not be reviewed until all<br />

required forms and documents are received by<br />

the CCB Fellowship Certification Board.<br />

After the candidate’s application for fellowship<br />

status has been accepted, the first step<br />

is the successful completion of a simulation<br />

examination.<br />

For further information, please contact<br />

Liz Hergert, Certification Coordinator for<br />

SCCE/HCCA, at 952/405-7905.<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org<br />

89<br />

October 2008


New HCCA Members<br />

The <strong>Health</strong> <strong>Care</strong> Compliance Association<br />

welcomes the following new members and<br />

organizations. Please update any contact<br />

information using the Member Center on the<br />

Web site, or e-mail Karrie Hakenson<br />

(karrie.hakenson@hcca-info.org) <strong>with</strong><br />

changes or corrections.<br />

Minnesota<br />

n Lucinda Jesson, Hamline University<br />

School of Law<br />

n Kari Myrold<br />

n Nancy L. Ohlenberg, Prime Therapeutics<br />

n Roberta C. Patrow, Prime Therapeutics<br />

Missouri<br />

n Susan Cejka, Grant Cooper<br />

n Linda K. Eickmann, HCA Midwest<br />

Division<br />

n Jennifer Koepke, Western Missouri<br />

Medical Center<br />

n Angie Lantz, Ranken Jordan Pediatric<br />

Specialty Hospital<br />

n Mary F. Sneed, Interim <strong>Health</strong><strong>Care</strong><br />

New Mexico<br />

n Charmaine Quintana, RHIT CCS,<br />

Christus/St Vincent Reg Med Ctr<br />

n Gail Walsh, Compliance,<br />

New York<br />

n Cassandra Andrews Jackson, CHC,<br />

MetroPlus <strong>Health</strong> Plan, Inc.<br />

n Nirmala Beharry, Albert Einstein College<br />

of Medicine/Dept of Psychiatry<br />

n Myrna Cuevas, Hudson Valley Hospital<br />

Center<br />

n Ludomir J. Czynski, Bronx Lebanon<br />

Highbridge Woodycrest Ctr<br />

n Mrs. Tamara M. Dickey, CMBS, BS, St<br />

James Mercy Hospital<br />

n William Friedel, Memorial Sloan Kettering<br />

Cancer Center<br />

n Todd M. Hinman, CIPP, Capital District<br />

Hlth Plan Inc<br />

n Anthony R. Lisske, CPHQ CPSO CHPS,<br />

New York Downtown Hospital<br />

n Barbara A. McDermott, Madison<br />

Cortland ARC<br />

n Jayshree M. Negandhi, Hillside Family of<br />

Agencies<br />

n Nicky O’Connor, Westchester Medical Center<br />

n Renee K. Olmsted, RHIA, Oneida<br />

<strong>Health</strong>care Center<br />

n Najarian Peters, Weill Cornell Medical<br />

College<br />

n Lisa Serotta, Schenectady ARC<br />

North Carolina<br />

n Kenneth A. DeVille, PhD JD, Brody<br />

School of Medicine<br />

n Joy Hardee, CHRC, Univ <strong>Health</strong> Systems<br />

n Beth Lyle, Mission Hospital Inc<br />

n Lisa D. McDonald, Boice - Willis Clinic<br />

n Lisa A. Shaeffer, BCBS NC<br />

n Bratic Stanislavka, Omni Home <strong>Health</strong><br />

Services, LLC<br />

n Mrs. Mava Webster, BCBS of NC<br />

Ohio<br />

n Eric Sandkuhl, Molina <strong>Health</strong>care of Ohio Inc<br />

n Dave Snow, Molina <strong>Health</strong>care of OH<br />

Oklahoma<br />

n Ann Cole, CPA, Comprehensive Med<br />

Billing Solutions Inc<br />

Oregon<br />

n Dori J. Dawson, Kaiser Permanente<br />

n James Gilson, Kaiser Permanente<br />

n Maria E. Goodrich, RHIT, Kaiser<br />

Permanente NW Region<br />

n Laura L. Martinez, Kaiser Permanente<br />

Pennsylvaia<br />

n Lisa Adams Muhler, JD, MBA, MSN,<br />

Merck & CO., Inc.<br />

n Susan L. Fields, Marshall Dennehey<br />

Warner Coleman & Coggin<br />

n Christy L. Gilchrist, PhD CRA, WellSpan<br />

<strong>Health</strong><br />

n Linda Harris, RN, Titusville Area Hosp<br />

ADM<br />

n Julie Hughes, Geisinger <strong>Health</strong> Plan<br />

n Monica Johnson, Burman’s Medical<br />

Supplies, Inc<br />

n Randall J. Laubach, Geisinger <strong>Health</strong> Plan<br />

n Melissa K. Schlenker, MS CCRC,<br />

Wellspan <strong>Health</strong><br />

n Mrs. Sharon E. Sherwood, Hahnemann<br />

Univ Hospital<br />

n Robert J. Simon, Home Hlth Corp of<br />

America<br />

n David Weader, Geisinger <strong>Health</strong> Plan<br />

Puerto Rico<br />

n Myriam Derieux-Boria, CCP, VA<br />

Caribbean <strong>Health</strong> <strong>Care</strong> Sys<br />

South Carolina<br />

n Dennis G. O’Connor, Lexington Medical<br />

Center<br />

n Joan C. Padgett, Spartanburg Regional<br />

n Mary Prather, RN BSN MPH, CHRC,<br />

Palmetto <strong>Health</strong><br />

n Judy W. Wallace, Spartanburg Regional<br />

Med Ctr<br />

South Dakota<br />

n Ann Bain, Avera <strong>Health</strong> Plans, Inc.<br />

n Ms. Sharon J. Hoon, RN, BSN, CCRC,<br />

Sanford Research/USN<br />

Tennessee<br />

n Jennifer B. Baldock, Ambulatory Srvs of<br />

America Inc<br />

n Jeremy W. Banks, United Regional Med Ctr<br />

n Linda Earhart, Ambulatory Services of<br />

America<br />

n Adam Nunn, Aim <strong>Health</strong>care<br />

n Nancy N. Orndorff, Ambulatory Srvs of<br />

America Inc<br />

n Stephen V. Roberts, Dialysis Clinic, Inc<br />

n Julie A. Sellers, PHP Companies, Inc<br />

October 2008<br />

90<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


n M. Michelle Walker, LifePoint Hospitals Inc<br />

n Beth Wampler, Ambulatory Services of<br />

America<br />

Texas<br />

n Joan B. Bell, Brazosport Regional <strong>Health</strong><br />

Sys<br />

n Charlotte Blakely-Frazier, ValueOptions<br />

n Brenda Chapman, Baylor Research<br />

Institute<br />

n Rocio Chavez, El Paso First <strong>Health</strong> Plans, Inc<br />

n Noralene Corder, CPA-CFO, Smithville<br />

Regional Hospital<br />

n Janet Daylong, West Texas VA <strong>Health</strong>care<br />

System<br />

n David Everitt, The Compliance Division,<br />

LLC<br />

n Sara K. Fletcher, MSN, RN, Val Verde Reg<br />

Med Ctr<br />

n Monica Frazer, CPA, CHC, Children’s<br />

Medical<br />

n Candace Martinez, US Oncology<br />

n Lois Pierson, University of Texas <strong>Health</strong><br />

Science Center at Houston<br />

n Martha Porinchak, Huntsville Memorial<br />

Hospital<br />

n Beverly Prudhomme, City of Austin/<br />

Patient Services<br />

n Jeffrey Quade, <strong>Health</strong>tronics, Inc.<br />

n Ms. Marion T. Richardson, PMP,<br />

Community First <strong>Health</strong> Plans<br />

n Trae D. Rohan<br />

n Daisy Seebach<br />

n Andrew Whitacre Smith, Huron<br />

Consulting Group<br />

n Lindsay J. Sondergeld, MHA, CHRC,<br />

Cancer Therapy & Research Ctr<br />

n Anchi Angie Wang, BS, UT MD<br />

Anderson Cancer Center<br />

Virgina<br />

n John Benson, Government Management<br />

Svcs Inc<br />

n Jittra Charnrissuragul, Georgetown<br />

University Hospital<br />

n Tammy L. Danek, CCS CPC CPC-H<br />

CRS, Medicorp <strong>Health</strong> System<br />

n Mark Erath, PricewaterhouseCoopers<br />

Washington<br />

n Mrs. Melania Antonio, CPC, Derry Nolan<br />

& Associates<br />

n Vincent Driano, Group <strong>Health</strong> Cooperative<br />

n Julie Fry, Virginia Mason Medical Center<br />

n Rebecca Marsh, CHC, Accuro <strong>Health</strong>care<br />

Solutions<br />

n Joseph Vessey, Whidbey General Hospital<br />

n Clinton C. Vickers, Seattle Children’s<br />

Hospital Research Institute<br />

n Lisa Werlech, MBA, Proliance Surgeons<br />

Inc PS<br />

Wisconsin<br />

n Cindy Ann Beran, Memorial <strong>Health</strong><br />

Center<br />

n Crystal J. Laven, CPA CIA, Children’s<br />

Hospital & Hlth System<br />

n Penny Osmon, WI Medical Society<br />

n Lori P. Peck, Memorial <strong>Health</strong> Center<br />

L<br />

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Compliance doesn’t have to be so hard.<br />

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Answer. Advise. Comply.<br />

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91<br />

October 2008


Your HCCA Staff<br />

888-580-8373 | 952-988-0141 | fax 952-988-0146<br />

Sarah Anondson<br />

Graphic Artist<br />

sarah.anondson@hcca-info.org<br />

Gary DeVaan<br />

IT Manager/Graphic Artist<br />

gary.devaan@hcca-info.org<br />

Margaret Dragon<br />

Director of Communications<br />

margaret.dragon@hcca-info.org<br />

Darin Dvorak<br />

Director of Conferences<br />

and Exhibits<br />

darin.dvorak@hcca-info.org<br />

Wilma Eisenman<br />

HR Director/Office Manager/<br />

Compliance Officer<br />

wilma.eisenman@hcca-info.org<br />

Nancy G. Gordon<br />

Managing Editor<br />

nancy.gordon@hcca-info.org<br />

Melanie Gross<br />

Conference Planner<br />

melanie.gross@hcca-info.org<br />

Karrie Hakenson<br />

Data Entry/Member Relations<br />

karrie.hakenson@hcca-info.org<br />

Elizabeth Hergert<br />

Certification Coordinator<br />

elizabeth.hergert@hcca-info.org<br />

Patti Hoskin<br />

Database Associate/<br />

Member Relations<br />

patti.hoskin@hcca-info.org<br />

Jennifer Jansen<br />

Conference Planner<br />

jennifer.jansen@hcca-info.org<br />

April Kiel<br />

Database Administrator/<br />

Member Relations/Marketing<br />

april.kiel@hcca-info.org<br />

Meghan Kosowski<br />

Receptionist<br />

meghan.kosowski@hcca-info.org<br />

Caroline Lee Bivona<br />

Project Specialist<br />

caroline.leebivona@hcca-info.org<br />

Shawn Leonard<br />

Webmaster/Privacy Officer<br />

shawn.leonard@hcca-info.org<br />

Amy Macias<br />

Member Services<br />

amy.macias@hcca-info.org<br />

Patricia Mees<br />

Communications Editor<br />

patricia.mees@hcca-info.org<br />

Jennifer Power<br />

Conference Planner<br />

jennifer.power@hcca-info.org<br />

Marlene Robinson<br />

Audio Conference Planner<br />

marlene.robinson@hcca-info.org<br />

Beckie Smith<br />

Conference Planner<br />

beckie.smith@hcca-info.org<br />

Roy Snell<br />

Chief Executive Officer<br />

roy.snell@hcca-info.org<br />

Charlie Thiem<br />

Chief Financial Officer<br />

charlie.thiem@hcca-info.org<br />

Adam Turteltaub<br />

VP Member Relations<br />

adam.turteltaub@hcca-info.org<br />

Nancy Vang<br />

Administrative Assistant<br />

nancy.vang@hcca-info.org<br />

Allison Willford<br />

Accountant<br />

allison.willford@hcca-info.org<br />

Julie Wolbers<br />

Accountant<br />

julie.wolbers@hcca-info.org<br />

October 2008<br />

92<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org


600 U.S. BANK PLAZA SOUTH 220 SOUTH SIXTH STREET MINNEAPOLIS, MN 55402 PHONE: 612.338.1838 FAX: 612.338.7858

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