HClLo

call for
entries
closing date
30 th April 2015
www.directcommercemagazine.com
Sponsors:
Supported by:
DIRECT COMMERCE ASSOCIATION

ecmod direct commerce awards call for entries
Celebrating excellence in
direct commerce:
B2B & B2C online – mobile – catalogue – retail
Able2Wear
Arco
Argos
Artigiano
Aspace
Avon Cosmetics
Axminster Tool Centre
Black Box
Bloom
Boden
Bodie and Fou
Bonsoir by Post
BoPeeps
Boysstuff
BrightMinds
BT
Bureau Direct
Caballo Saddlery
Cancer Research UK
Cancom
Cath Kidston
Charles Tyrwhitt
Childhood Interiors
CJ Wildbird Food
Corporate Express
Cotton Traders
Craghoppers
Dabs.com
David Nieper
Diamond Manufacturers/Vashi
Direct Golf UK
Direct Wines/Laithwaites
Dolls House Emporium
ERIKS UK
ESE Direct
Europe By Net
Farnell
Fibrecrafts
Figleaves
Francis Frith Collection
Great Little Trading Company
Handpicked Collection
Hingstons
Home Leisure Direct
Hope Education
Hotel Chocolat
House of Bath
International Dance Supplies
Ironmongery Direct
Isabella Oliver
John Lewis
JoJo Maman Bebe
Joules
Key Industrial
Kiddicare
Kingfield Heath
Lakeland Limited
Laura Ashley
Littlewoods
Liz Earle
Loake Shoemakers
Lyco Direct
Macmillan Cancer Support
MandM Direct
Mankind
Marshalls Garden Catalogues
Misco
Mobile Fun
Morleys Early Years
Muddy Puddles
Mummy Can I Have
Naked Wines
New Pig
Next Directory
Nicola Jane
notonthehighstreet.com
OKA Direct
Oliver Sweeney
Original Gift Company
Oxfam
Personalised Presents Direct
Peter Christian
Railbookers
Rapid Racking
Rowlands
RNLI Sales
RS Components
RUCraft
Russ Andrews
SafetyShop
Scent from the Islands
Science Museum
Scotts & Co
Screwfix Direct
Seasalt
Seton
Shop Direct
SightSavers
Simon Jersey
StockSigns
Tesco Direct
This Works
Thompson & Morgan
TM Lewin
TTS Group
Urchin
Vernon Geranium Nursery
Victoria Plumb
Viva
Wall London
Wealth of Nations
White Company
WigWam Kids
Williams Medical Supplies
Worldstores
WWF
Wyko Direct
YPO
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www.directcommercemagazine.com | awards@ecmod.com | +44 (0)1271 866112

dedicated to the
celebration of excellence
The ECMOD Direct Commerce Awards have
spearheaded the recognition of business
excellence for organisations engaged in directto-customer
retailing across traditional and newly
emerging channels.
With categories designed for those targeting
sales to businesses as well as for those selling to
consumers, these unique Awards also seek to
celebrate the achievements of businesses of all
scales and at all stages of development.
These Awards offer businesses a unique choice
of categories enabling them to play to their
strengths. Entrants may choose, for
example, to compete against all
businesses of a comparable size,
regardless of merchandise speciality OR
against businesses of all sizes in their
merchandise speciality. Or indeed, enter
both. In addition there are categories for
specific achievements , like, for example:
Best Website, Best Catalogue Creative,
Best Exploitation of Technology. Take
a look at the range of categories and
decide which you wish to enter. The
more categories you choose, the better
your chance of success.
ECMOD Lifetime Achievement Award
The ECMOD Lifetime Achievement Award
is presented following consultation with an
informal group of respected sector leaders.
Those nominated have made a significant
contribution to the sector over time,
developed outstanding businesses, and set
new standards which others aspire to.
By honouring these truly impressive individuals
we seek to express the gratitude of the sector as
a whole for their role in developing new markets,
pursuing excellent standards, and sharing their
knowledge and expertise with others.
“A business which adheres to the highest
standards in all that it does. To be
commended for manufacturing in the UK and
for consistently flying the Made in Britain flag.”
“A great example of a family business.
Renowned for its record as a caring employer,
for its commitment to training, and to inspiring
those in education to focus on developing
careers in garment design and manufacture.”
Dermot Murnaghan and Nigel Swabey, President of DCA present the
2014 Lifetime Achievement Award to Christopher Nieper
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 3

ecmod direct commerce awards call for entries
categories
Choose the category(ies) that best
fit your business and your niche
Best Multi-Channel Business or Brand by
Turnover Band*
1. Annual sales of up to £5 million
a) B2B b) B2C
2. Annual sales of £5 million - £15 million
a) B2B b) B2C
3. Annual sales of £15 million - £30 million
a) B2B b) B2C
4. Annual sales of £30 million - £50 million
a) B2B b) B2C
5. Annual sales over £50 million
a) B2B b) B2C
Open to any business or brand utilising 2 or more
channels to sell products direct to businesses or
consumers. Channels may include: print catalogue,
transactional website, off the page advertising,
reader offers, in-home agent based sales, email/
digital communications, mobile, online shopping
malls, TV, affiliate programmes, wholesale
distribution, retail and/or trade counter sales.
Judging Criteria
An evaluation of entrants’ overall performance
taking in the following key areas:
Positioning and proposition; brand ethos; range;
targeting; offers; creative execution; campaigns by
channel; customer retention and CRM; recruitment,
execution and results; new developments and
launches during 2014* and how specific 2014*
challenges were met.
Best Brand or Business by Merchandise
Speciality
Consumer
6. Children’s sector
7. Womenswear & Accessories
8. Menswear & Accessories
9. Home including Food & Wine
10. Gardening & Outdoors
11. Gifts, Gadgets, Hobbies, Home
Entertainment
12. Luxury Brands
13. Charity Trading
Business
14. Office & Business Supplies
15. Industrial & Warehouse Supplies
16. Hotel, Catering, Facilities Management
Equipment & Supplies
17. Education, Teaching & Training Products
18. Health, Medical, Scientific Supplies &
Equipment
19. Electronic & Technology Products
*All information submitted and turnover should
relate to calendar year 2014.
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20. Best Catalogue Creative & Production **
Our Judges are looking for a single catalogue
which combines excellent photography,
design, layout, paper quality, stand-out &
presentation in the mail, to achieve perfect
brand communication. Financial results are
not required for this category.
21. Best Overall Website **
Our Judges are looking for the very best
website from a user experience perspective –
ease of search & navigation, clarity, quality
product information, ease of ordering.
Financial results are not required for this
category.
22. Best Mobile Commerce Execution **
Our judges are looking for the perfect mobile
shopping experience. Financial results are
not required for this category.
23. Best Exploitation of Technology
a) sales up to £25 million**
b) sales over £25 million **
Was 2014 the year that saw your business
transform its performance via adoption of
new technology Examples could be: The replatforming
of your website. Implementation
of a new multi-channel or e-procurement
solution. Adoption of new web tools –
searchandising, virtual changing room,
room set design etc.. Our Judges want the
objectives and the business case, along with
the results being achieved.
24. Outstanding Customer Service
Our Judges are looking for excellence in
customer service – from policies and service
standards to customer promise charter to
CSR empowerment, backed up by customer
feedback (whether from a recognised 3rd
party solution or written correspondence/
emails from customers themselves).
Categories marked ** are ideal for client/supplier entry collaboration – find out more about how
supplier organisations can support their clients. It is a win-win opportunity!
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 5

ecmod direct commerce awards call for entries
how supplier
organisations can get
involved in these awards
This unique celebration of excellence is perfect for
all suppliers wishing to raise their profiles whilst
supporting the very best businesses in the sector.
There are many ways to get involved. Supporting
client entries, for example, across the range of
categories including those highlighted on Page 5.
These lend themselves perfectly to collaborative
entries and the value of being associated with a
winning client cannot be over-estimated.
We are also delighted to use this call for entries to
provide the jubilant winners of our annual Direct
Commerce Supplier of the Year Awards (SOYAs),
which were presented in the Autumn with a
special mention both here and at our Awards Gala
Evening to ensure that all guests are reminded of
their success.
SOYA winners for 2014 are:
Many supplier organisations choose to book
tables for the Awards Gala Dinner to host their key
clients and use the opportunity to network in a
highly convivial atmosphere. Tables are available
for £1950+ vat and seat ten. The rate includes
welcome drinks, a splendid 3 course dinner with
wine, entertainment, the Awards presentations,
dancing and prize draw – making for a brilliant and
memorable night in fantastic company. Our team
can also provide details of any remaining category
sponsorship and other promotional opportunities
in and around this prestigious event. Or simply
book a seat or two for your Account Directors or
Business Development team.
Taking place at the prestigious private members
Hurlingham Club in Fulham, South West London
on 4th June 2015 this unique event is not to be
missed.
Clientbase
Epsilon - Abacus
Metapack
Mohn Media
Sanderson
SLI Systems
The Mobile House
The Specialist Works
TA Design
Yudu Media
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www.directcommercemagazine.com | awards@ecmod.com | +44 (0)1271 866112

entering
the ecmod awards
What do entrants need to do
First select the categories you wish to enter &
complete the entry form – this can be done online
at www.directcommercemagazine.com or you
may choose to complete and print the form in this
brochure, scan and email it with your credit or debit
card details. On receipt of your entry form we will
provide a receipted VAT invoice and a reference
number which should accompany your entry
materials.
Please note that all entry materials must be received
by us on or before 30th April 2015. We are unable to
accept late entries.
What happens next
All entries are checked and onward shipped to
the Judges who are responsible for marking each
respective category. The Judges undertake this work
remotely using a scoring system provided to them by
our Awards team.
The Judges are selected for their expertise and their
impartiality, and include specialists in B2B & B2C, as
well as those with specific channel expertise. Each
is bound by a confidentiality agreement as well as
an undertaking NOT to score any entries with which
they have any form of commercial relationship – past
or present. When their work is complete, the Judges
each return their scores to our Awards Administrator
who computes the overall scores for each entry in
each category.
A representative of each business which reaches the
shortlist will be invited to attend the Awards Gala
Dinner as a VIP guest. Additional places may be
booked by calling our team on 01271 866112.
The eventual winners are determined via further
consultation with the Judges and are not revealed
until the Awards Presentations are made at the Gala
Dinner on 4th June.
At the Gala Awards Dinner
This is a black tie evening attended by hundreds of
executives – CEOs, MDs, Marketing & eCommerce
Directors, and other key individuals from client side
businesses – as well as senior managers from a large
number of respected supplier organisations including
those of our valued sponsors.
The Awards trophies are presented category by
category to representatives from each winning
business. Celebratory photographs, video footage
and interviews are recorded for all winners. Profiles
will be published post-event in July 2015 within
Direct Commerce magazine and at
www.directcommercemagazine.com.
Following scrutiny, from these scores, the shortlist is
produced and immediately circulated, first to entrants
and then via email broadcast to the readership of DC
Weekly – Direct Commerce magazine’s e-newsletter.
We will ensure that all entrants receive the shortlist no
later than two weeks prior to the Awards Gala Dinner.
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 7

ecmod direct commerce awards call for entries
preparing &
submitting entries
Closing Date: 30th April 2015
Each entry for each category needs to be
accompanied by 8 copies of every element.
Once you have submitted your entry form online you
will receive full shipping information. You can save
time by starting to pull together required materials
and prepare your entry immediately. Information &
collateral provided must relate to the trading period
1st January 2014-31st December 2014.
Each category entry needs to include:
1. EIGHT (8) copies of each catalogue, insert, flier,
customer magazine, advertisement, screen grab,
document, etc. per category entered.
2. Digital collateral and documents may be saved to
8 USB sticks but all print collateral is required in its
published form x 8 copies.
3. Please ensure that you clearly label USB sticks.
4. You should prepare an Executive Summary to
accompany your entry – this should NOT exceed
350 words. This overview document should
summarise the year’s highlights, milestones,
achievements, and other pertinent facts that will
support your entry. Eight copies are required.
5. Your main entry may comprise up to 2400 words
printed on single sided A4 paper. The total word
count should appear on the final page. Eight copies
are required.
6. Please do not send product samples, sweets,
premiums or incentives with your entry as these
cannot be forwarded to our Judges.
Other key notes
Confidentiality
We and our Judges are pleased to offer you complete
confidentiality for sensitive information provided in
support of your entry. If your entry succeeds and wins
one or more categories the editorial team of Direct
Commerce magazine will make contact with you in
order to produce copy about your success for the
ECMOD Direct Commerce Year Book and will not have
had sight of your original entry.
If your entry relies upon information provided by
third parties please ensure that you have obtained
permission for it to be used.
Direct Commerce magazine and other operating
divisions of the organisation may seek your
permission to use some of the winning entries to the
form the basis for case studies. Your decision whether
or not to take part in or approve this media coverage
is considered to be final.
Who may enter
The majority of entries are made by senior personnel
of the entering client company. However it is
perfectly acceptable for entries to be made by third
party agencies or suppliers on behalf of their clients
provided that prior approval is gained and that this
approval can be verified.
Entry Fees
Enter any 2 categories for £95+ vat
Per additional category add £40+ vat each
DCA members may enter any 2 categories for £85+ vat
Per additional category add £40+ vat each
Decisions
The Judges’ decisions are considered final.
8
www.directcommercemagazine.com | awards@ecmod.com | +44 (0)1271 866112

ECMOD Awards • 31 Belmont Rd • Ilfracombe • EX34 8DR
T: 01271-866112
email: awards@ecmod.com • www.directcommercemagazine.com
official entry form
to be completed by all entering
Category entered (please tick)
1 Annual sales of up to £5 million B2B B2C
2 Annual sales of £5 - £15 million B2B B2C
3 Annual sales of £15 - £30 million B2B B2C
4 Annual sales of £30 - £50 million B2B B2C
Enter any two categories of your choice for £95+ vat. For each additional category please add
£40+ vat. DCA members – enjoy discounted rate of £85+ vat for any two categories of your choice
– for each additional category please add £40+ vat.
Please charge my Visa/Mastercard/Maestro/Delta card
5 Annual sales over £50 million B2B B2C
CONSUMER
BUSINESS
Office & Business
6 Children’s sector 14
Supplies
7
8
9
10
Womenswear &
Accessories
Menswear &
Accessories
Home including
Food & Wine
Gardening &
Outdoors
Gifts, Gadgets,
11 Hobbies, Home
Entertainment
12 Luxury Brands
13 Charity Trading
15
16
17
18
19
20 Best Catalogue Creative & Production
21 Best Overall Website
22 Best Mobile Commerce Execution
23a
Best Exploitation of Technology -
Businesses with sales up to £25 million
23b
Best Exploitation of Technology -
Businesses with sales over £25 million
24 Outstanding Customer Service
Industrial &
Warehouse Supplies
Hotel, Catering,
Facilities Management
Equipment & Supplies
Education, Teaching &
Training Products
Health, Medical,
Scientific Supplies &
Equipment
Electronic &
Technology Products
Please tick here if you DO NOT wish your details to be used for
internal promotions from Direct Commerce Enterprises Ltd.
Please tick here if you DO NOT wish to receive information about
products and services from other carefully selected companies.
Valid From Expiry Date Issue no.
Maestro only
we will call you for this
Security Code
Last 3 digits on reverse of card
Date: ...............................................................................Signature: .............................................................................................................................................
Entering Company: ..............................................................................................................................................................................................................
Entering Brand(s) if different: .....................................................................................................................................................................................
My Name: .......................................................................................................Position: .............................................................................................................
Company: .......................................................................................................Website address: ..........................................................................................
Address: ............................................................................................................................................................................................................................................
................................................................................................................................................................................................................................................................
...............................................................................................................................Postcode: ..........................................................................................................
Email address: ...............................................................................................................................................................................................................................
Landline:.........................................................................................Mobile:..................................................................................................................................
Do not ship your entry with this form – please await confirmation, receipted invoice & instructions.
A separate form is required for each category entry; photocopies are admissible.
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 9