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call for<br />
entries<br />
closing date<br />
30 th April 2015<br />
www.directcommercemagazine.com<br />
Sponsors:<br />
Supported by:<br />
DIRECT COMMERCE ASSOCIATION
ecmod direct commerce awards call for entries<br />
Celebrating excellence in<br />
direct commerce:<br />
B2B & B2C online – mobile – catalogue – retail<br />
Able2Wear<br />
Arco<br />
Argos<br />
Artigiano<br />
Aspace<br />
Avon Cosmetics<br />
Axminster Tool Centre<br />
Black Box<br />
Bloom<br />
Boden<br />
Bodie and Fou<br />
Bonsoir by Post<br />
BoPeeps<br />
Boysstuff<br />
BrightMinds<br />
BT<br />
Bureau Direct<br />
Caballo Saddlery<br />
Cancer Research UK<br />
Cancom<br />
Cath Kidston<br />
Charles Tyrwhitt<br />
Childhood Interiors<br />
CJ Wildbird Food<br />
Corporate Express<br />
Cotton Traders<br />
Craghoppers<br />
Dabs.com<br />
David Nieper<br />
Diamond Manufacturers/Vashi<br />
Direct Golf UK<br />
Direct Wines/Laithwaites<br />
Dolls House Emporium<br />
ERIKS UK<br />
ESE Direct<br />
Europe By Net<br />
Farnell<br />
Fibrecrafts<br />
Figleaves<br />
Francis Frith Collection<br />
Great Little Trading Company<br />
Handpicked Collection<br />
Hingstons<br />
Home Leisure Direct<br />
Hope Education<br />
Hotel Chocolat<br />
House of Bath<br />
International Dance Supplies<br />
Ironmongery Direct<br />
Isabella Oliver<br />
John Lewis<br />
JoJo Maman Bebe<br />
Joules<br />
Key Industrial<br />
Kiddicare<br />
Kingfield Heath<br />
Lakeland Limited<br />
Laura Ashley<br />
Littlewoods<br />
Liz Earle<br />
Loake Shoemakers<br />
Lyco Direct<br />
Macmillan Cancer Support<br />
MandM Direct<br />
Mankind<br />
Marshalls Garden Catalogues<br />
Misco<br />
Mobile Fun<br />
Morleys Early Years<br />
Muddy Puddles<br />
Mummy Can I Have<br />
Naked Wines<br />
New Pig<br />
Next Directory<br />
Nicola Jane<br />
notonthehighstreet.com<br />
OKA Direct<br />
Oliver Sweeney<br />
Original Gift Company<br />
Oxfam<br />
Personalised Presents Direct<br />
Peter Christian<br />
Railbookers<br />
Rapid Racking<br />
Rowlands<br />
RNLI Sales<br />
RS Components<br />
RUCraft<br />
Russ Andrews<br />
SafetyShop<br />
Scent from the Islands<br />
Science Museum<br />
Scotts & Co<br />
Screwfix Direct<br />
Seasalt<br />
Seton<br />
Shop Direct<br />
SightSavers<br />
Simon Jersey<br />
StockSigns<br />
Tesco Direct<br />
This Works<br />
Thompson & Morgan<br />
TM Lewin<br />
TTS Group<br />
Urchin<br />
Vernon Geranium Nursery<br />
Victoria Plumb<br />
Viva<br />
Wall London<br />
Wealth of Nations<br />
White Company<br />
WigWam Kids<br />
Williams Medical Supplies<br />
Worldstores<br />
WWF<br />
Wyko Direct<br />
YPO<br />
2<br />
www.directcommercemagazine.com | awards@ecmod.com | +44 (0)1271 866112
dedicated to the<br />
celebration of excellence<br />
The ECMOD Direct Commerce Awards have<br />
spearheaded the recognition of business<br />
excellence for organisations engaged in directto-customer<br />
retailing across traditional and newly<br />
emerging channels.<br />
With categories designed for those targeting<br />
sales to businesses as well as for those selling to<br />
consumers, these unique Awards also seek to<br />
celebrate the achievements of businesses of all<br />
scales and at all stages of development.<br />
These Awards offer businesses a unique choice<br />
of categories enabling them to play to their<br />
strengths. Entrants may choose, for<br />
example, to compete against all<br />
businesses of a comparable size,<br />
regardless of merchandise speciality OR<br />
against businesses of all sizes in their<br />
merchandise speciality. Or indeed, enter<br />
both. In addition there are categories for<br />
specific achievements , like, for example:<br />
Best Website, Best Catalogue Creative,<br />
Best Exploitation of Technology. Take<br />
a look at the range of categories and<br />
decide which you wish to enter. The<br />
more categories you choose, the better<br />
your chance of success.<br />
ECMOD Lifetime Achievement Award<br />
The ECMOD Lifetime Achievement Award<br />
is presented following consultation with an<br />
informal group of respected sector leaders.<br />
Those nominated have made a significant<br />
contribution to the sector over time,<br />
developed outstanding businesses, and set<br />
new standards which others aspire to.<br />
By honouring these truly impressive individuals<br />
we seek to express the gratitude of the sector as<br />
a whole for their role in developing new markets,<br />
pursuing excellent standards, and sharing their<br />
knowledge and expertise with others.<br />
“A business which adheres to the highest<br />
standards in all that it does. To be<br />
commended for manufacturing in the UK and<br />
for consistently flying the Made in Britain flag.”<br />
“A great example of a family business.<br />
Renowned for its record as a caring employer,<br />
for its commitment to training, and to inspiring<br />
those in education to focus on developing<br />
careers in garment design and manufacture.”<br />
Dermot Murnaghan and Nigel Swabey, President of DCA present the<br />
2014 Lifetime Achievement Award to Christopher Nieper<br />
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 3
ecmod direct commerce awards call for entries<br />
categories<br />
Choose the category(ies) that best<br />
fit your business and your niche<br />
Best Multi-Channel Business or Brand by<br />
Turnover Band*<br />
1. Annual sales of up to £5 million<br />
a) B2B b) B2C<br />
2. Annual sales of £5 million - £15 million<br />
a) B2B b) B2C<br />
3. Annual sales of £15 million - £30 million<br />
a) B2B b) B2C<br />
4. Annual sales of £30 million - £50 million<br />
a) B2B b) B2C<br />
5. Annual sales over £50 million<br />
a) B2B b) B2C<br />
Open to any business or brand utilising 2 or more<br />
channels to sell products direct to businesses or<br />
consumers. Channels may include: print catalogue,<br />
transactional website, off the page advertising,<br />
reader offers, in-home agent based sales, email/<br />
digital communications, mobile, online shopping<br />
malls, TV, affiliate programmes, wholesale<br />
distribution, retail and/or trade counter sales.<br />
Judging Criteria<br />
An evaluation of entrants’ overall performance<br />
taking in the following key areas:<br />
Positioning and proposition; brand ethos; range;<br />
targeting; offers; creative execution; campaigns by<br />
channel; customer retention and CRM; recruitment,<br />
execution and results; new developments and<br />
launches during 2014* and how specific 2014*<br />
challenges were met.<br />
Best Brand or Business by Merchandise<br />
Speciality<br />
Consumer<br />
6. Children’s sector<br />
7. Womenswear & Accessories<br />
8. Menswear & Accessories<br />
9. Home including Food & Wine<br />
10. Gardening & Outdoors<br />
11. Gifts, Gadgets, Hobbies, Home<br />
Entertainment<br />
12. Luxury Brands<br />
13. Charity Trading<br />
Business<br />
14. Office & Business Supplies<br />
15. Industrial & Warehouse Supplies<br />
16. Hotel, Catering, Facilities Management<br />
Equipment & Supplies<br />
17. Education, Teaching & Training Products<br />
18. Health, Medical, Scientific Supplies &<br />
Equipment<br />
19. Electronic & Technology Products<br />
*All information submitted and turnover should<br />
relate to calendar year 2014.<br />
4<br />
www.directcommercemagazine.com | awards@ecmod.com | +44 (0)1271 866112
20. Best Catalogue Creative & Production **<br />
Our Judges are looking for a single catalogue<br />
which combines excellent photography,<br />
design, layout, paper quality, stand-out &<br />
presentation in the mail, to achieve perfect<br />
brand communication. Financial results are<br />
not required for this category.<br />
21. Best Overall Website **<br />
Our Judges are looking for the very best<br />
website from a user experience perspective –<br />
ease of search & navigation, clarity, quality<br />
product information, ease of ordering.<br />
Financial results are not required for this<br />
category.<br />
22. Best Mobile Commerce Execution **<br />
Our judges are looking for the perfect mobile<br />
shopping experience. Financial results are<br />
not required for this category.<br />
23. Best Exploitation of Technology<br />
a) sales up to £25 million**<br />
b) sales over £25 million **<br />
Was 2014 the year that saw your business<br />
transform its performance via adoption of<br />
new technology Examples could be: The replatforming<br />
of your website. Implementation<br />
of a new multi-channel or e-procurement<br />
solution. Adoption of new web tools –<br />
searchandising, virtual changing room,<br />
room set design etc.. Our Judges want the<br />
objectives and the business case, along with<br />
the results being achieved.<br />
24. Outstanding Customer Service<br />
Our Judges are looking for excellence in<br />
customer service – from policies and service<br />
standards to customer promise charter to<br />
CSR empowerment, backed up by customer<br />
feedback (whether from a recognised 3rd<br />
party solution or written correspondence/<br />
emails from customers themselves).<br />
Categories marked ** are ideal for client/supplier entry collaboration – find out more about how<br />
supplier organisations can support their clients. It is a win-win opportunity!<br />
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 5
ecmod direct commerce awards call for entries<br />
how supplier<br />
organisations can get<br />
involved in these awards<br />
This unique celebration of excellence is perfect for<br />
all suppliers wishing to raise their profiles whilst<br />
supporting the very best businesses in the sector.<br />
There are many ways to get involved. Supporting<br />
client entries, for example, across the range of<br />
categories including those highlighted on Page 5.<br />
These lend themselves perfectly to collaborative<br />
entries and the value of being associated with a<br />
winning client cannot be over-estimated.<br />
We are also delighted to use this call for entries to<br />
provide the jubilant winners of our annual Direct<br />
Commerce Supplier of the Year Awards (SOYAs),<br />
which were presented in the Autumn with a<br />
special mention both here and at our Awards Gala<br />
Evening to ensure that all guests are reminded of<br />
their success.<br />
SOYA winners for 2014 are:<br />
Many supplier organisations choose to book<br />
tables for the Awards Gala Dinner to host their key<br />
clients and use the opportunity to network in a<br />
highly convivial atmosphere. Tables are available<br />
for £1950+ vat and seat ten. The rate includes<br />
welcome drinks, a splendid 3 course dinner with<br />
wine, entertainment, the Awards presentations,<br />
dancing and prize draw – making for a brilliant and<br />
memorable night in fantastic company. Our team<br />
can also provide details of any remaining category<br />
sponsorship and other promotional opportunities<br />
in and around this prestigious event. Or simply<br />
book a seat or two for your Account Directors or<br />
Business Development team.<br />
Taking place at the prestigious private members<br />
Hurlingham Club in Fulham, South West London<br />
on 4th June 2015 this unique event is not to be<br />
missed.<br />
Clientbase<br />
Epsilon - Abacus<br />
Metapack<br />
Mohn Media<br />
Sanderson<br />
SLI Systems<br />
The Mobile House<br />
The Specialist Works<br />
TA Design<br />
Yudu Media<br />
6<br />
www.directcommercemagazine.com | awards@ecmod.com | +44 (0)1271 866112
entering<br />
the ecmod awards<br />
What do entrants need to do<br />
First select the categories you wish to enter &<br />
complete the entry form – this can be done online<br />
at www.directcommercemagazine.com or you<br />
may choose to complete and print the form in this<br />
brochure, scan and email it with your credit or debit<br />
card details. On receipt of your entry form we will<br />
provide a receipted VAT invoice and a reference<br />
number which should accompany your entry<br />
materials.<br />
Please note that all entry materials must be received<br />
by us on or before 30th April 2015. We are unable to<br />
accept late entries.<br />
What happens next<br />
All entries are checked and onward shipped to<br />
the Judges who are responsible for marking each<br />
respective category. The Judges undertake this work<br />
remotely using a scoring system provided to them by<br />
our Awards team.<br />
The Judges are selected for their expertise and their<br />
impartiality, and include specialists in B2B & B2C, as<br />
well as those with specific channel expertise. Each<br />
is bound by a confidentiality agreement as well as<br />
an undertaking NOT to score any entries with which<br />
they have any form of commercial relationship – past<br />
or present. When their work is complete, the Judges<br />
each return their scores to our Awards Administrator<br />
who computes the overall scores for each entry in<br />
each category.<br />
A representative of each business which reaches the<br />
shortlist will be invited to attend the Awards Gala<br />
Dinner as a VIP guest. Additional places may be<br />
booked by calling our team on 01271 866112.<br />
The eventual winners are determined via further<br />
consultation with the Judges and are not revealed<br />
until the Awards Presentations are made at the Gala<br />
Dinner on 4th June.<br />
At the Gala Awards Dinner<br />
This is a black tie evening attended by hundreds of<br />
executives – CEOs, MDs, Marketing & eCommerce<br />
Directors, and other key individuals from client side<br />
businesses – as well as senior managers from a large<br />
number of respected supplier organisations including<br />
those of our valued sponsors.<br />
The Awards trophies are presented category by<br />
category to representatives from each winning<br />
business. Celebratory photographs, video footage<br />
and interviews are recorded for all winners. Profiles<br />
will be published post-event in July 2015 within<br />
Direct Commerce magazine and at<br />
www.directcommercemagazine.com.<br />
Following scrutiny, from these scores, the shortlist is<br />
produced and immediately circulated, first to entrants<br />
and then via email broadcast to the readership of DC<br />
Weekly – Direct Commerce magazine’s e-newsletter.<br />
We will ensure that all entrants receive the shortlist no<br />
later than two weeks prior to the Awards Gala Dinner.<br />
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 7
ecmod direct commerce awards call for entries<br />
preparing &<br />
submitting entries<br />
Closing Date: 30th April 2015<br />
Each entry for each category needs to be<br />
accompanied by 8 copies of every element.<br />
Once you have submitted your entry form online you<br />
will receive full shipping information. You can save<br />
time by starting to pull together required materials<br />
and prepare your entry immediately. Information &<br />
collateral provided must relate to the trading period<br />
1st January 2014-31st December 2014.<br />
Each category entry needs to include:<br />
1. EIGHT (8) copies of each catalogue, insert, flier,<br />
customer magazine, advertisement, screen grab,<br />
document, etc. per category entered.<br />
2. Digital collateral and documents may be saved to<br />
8 USB sticks but all print collateral is required in its<br />
published form x 8 copies.<br />
3. Please ensure that you clearly label USB sticks.<br />
4. You should prepare an Executive Summary to<br />
accompany your entry – this should NOT exceed<br />
350 words. This overview document should<br />
summarise the year’s highlights, milestones,<br />
achievements, and other pertinent facts that will<br />
support your entry. Eight copies are required.<br />
5. Your main entry may comprise up to 2400 words<br />
printed on single sided A4 paper. The total word<br />
count should appear on the final page. Eight copies<br />
are required.<br />
6. Please do not send product samples, sweets,<br />
premiums or incentives with your entry as these<br />
cannot be forwarded to our Judges.<br />
Other key notes<br />
Confidentiality<br />
We and our Judges are pleased to offer you complete<br />
confidentiality for sensitive information provided in<br />
support of your entry. If your entry succeeds and wins<br />
one or more categories the editorial team of Direct<br />
Commerce magazine will make contact with you in<br />
order to produce copy about your success for the<br />
ECMOD Direct Commerce Year Book and will not have<br />
had sight of your original entry.<br />
If your entry relies upon information provided by<br />
third parties please ensure that you have obtained<br />
permission for it to be used.<br />
Direct Commerce magazine and other operating<br />
divisions of the organisation may seek your<br />
permission to use some of the winning entries to the<br />
form the basis for case studies. Your decision whether<br />
or not to take part in or approve this media coverage<br />
is considered to be final.<br />
Who may enter<br />
The majority of entries are made by senior personnel<br />
of the entering client company. However it is<br />
perfectly acceptable for entries to be made by third<br />
party agencies or suppliers on behalf of their clients<br />
provided that prior approval is gained and that this<br />
approval can be verified.<br />
Entry Fees<br />
Enter any 2 categories for £95+ vat<br />
Per additional category add £40+ vat each<br />
DCA members may enter any 2 categories for £85+ vat<br />
Per additional category add £40+ vat each<br />
Decisions<br />
The Judges’ decisions are considered final.<br />
8<br />
www.directcommercemagazine.com | awards@ecmod.com | +44 (0)1271 866112
ECMOD Awards • 31 Belmont Rd • Ilfracombe • EX34 8DR<br />
T: 01271-866112<br />
email: awards@ecmod.com • www.directcommercemagazine.com<br />
official entry form<br />
to be completed by all entering<br />
Category entered (please tick)<br />
1 Annual sales of up to £5 million B2B B2C<br />
2 Annual sales of £5 - £15 million B2B B2C<br />
3 Annual sales of £15 - £30 million B2B B2C<br />
4 Annual sales of £30 - £50 million B2B B2C<br />
Enter any two categories of your choice for £95+ vat. For each additional category please add<br />
£40+ vat. DCA members – enjoy discounted rate of £85+ vat for any two categories of your choice<br />
– for each additional category please add £40+ vat.<br />
Please charge my Visa/Mastercard/Maestro/Delta card<br />
5 Annual sales over £50 million B2B B2C<br />
CONSUMER<br />
BUSINESS<br />
Office & Business<br />
6 Children’s sector 14<br />
Supplies<br />
7<br />
8<br />
9<br />
10<br />
Womenswear &<br />
Accessories<br />
Menswear &<br />
Accessories<br />
Home including<br />
Food & Wine<br />
Gardening &<br />
Outdoors<br />
Gifts, Gadgets,<br />
11 Hobbies, Home<br />
Entertainment<br />
12 Luxury Brands<br />
13 Charity Trading<br />
15<br />
16<br />
17<br />
18<br />
19<br />
20 Best Catalogue Creative & Production<br />
21 Best Overall Website<br />
22 Best Mobile Commerce Execution<br />
23a<br />
Best Exploitation of Technology -<br />
Businesses with sales up to £25 million<br />
23b<br />
Best Exploitation of Technology -<br />
Businesses with sales over £25 million<br />
24 Outstanding Customer Service<br />
Industrial &<br />
Warehouse Supplies<br />
Hotel, Catering,<br />
Facilities Management<br />
Equipment & Supplies<br />
Education, Teaching &<br />
Training Products<br />
Health, Medical,<br />
Scientific Supplies &<br />
Equipment<br />
Electronic &<br />
Technology Products<br />
Please tick here if you DO NOT wish your details to be used for<br />
internal promotions from Direct Commerce Enterprises Ltd.<br />
Please tick here if you DO NOT wish to receive information about<br />
products and services from other carefully selected companies.<br />
Valid From Expiry Date Issue no.<br />
Maestro only<br />
we will call you for this<br />
Security Code<br />
Last 3 digits on reverse of card<br />
Date: ...............................................................................Signature: .............................................................................................................................................<br />
Entering Company: ..............................................................................................................................................................................................................<br />
Entering Brand(s) if different: .....................................................................................................................................................................................<br />
My Name: .......................................................................................................Position: .............................................................................................................<br />
Company: .......................................................................................................Website address: ..........................................................................................<br />
Address: ............................................................................................................................................................................................................................................<br />
................................................................................................................................................................................................................................................................<br />
...............................................................................................................................Postcode: ..........................................................................................................<br />
Email address: ...............................................................................................................................................................................................................................<br />
Landline:.........................................................................................Mobile:..................................................................................................................................<br />
Do not ship your entry with this form – please await confirmation, receipted invoice & instructions.<br />
A separate form is required for each category entry; photocopies are admissible.<br />
+44 (0)1271 866112 | awards@ecmod.com | www.directcommercemagazine.com 9