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In today’s business world it is not uncommon<br />

for many sales people to work from a home<br />

office. At first this may seem like a great<br />

opportunity, however, it does create some<br />

unique challenges. One of the biggest<br />

obstacles is the number of distractions that<br />

can take us away from our work and prevent<br />

us from achieving our objectives.<br />

When you work from a home office it is easy<br />

to get distracted from work, especially if it<br />

is work that you do not particularly enjoy<br />

like prospecting or cold calling. Watering<br />

the plants, running errands or even doing<br />

laundry can be a welcome change from the<br />

daily drudgery of selling. And, if you have<br />

young children, the number of distractions<br />

increases dramatically.<br />

I, too, work from a home office and have<br />

had to deal with this challenge. Here are<br />

a few ideas that can help manage these<br />

distractions and improve your productivity. -<br />

Create an office. When I first began working<br />

from home almost a decade ago, I used to<br />

work at my dining room table. Unfortunately,<br />

this put me in the middle of our household<br />

action. My wife would turn on the television<br />

and I would be instantly distracted from my<br />

work. In other cases, she would talk to me<br />

or ask me a question simply because I was<br />

in the same room. As a result, it was often<br />

difficult to focus on my work. Now I have an<br />

office and do the majority of my work there.<br />

If you don’t have space to create an office,<br />

find somewhere in your house that has the<br />

least amount of traffic and opportunities for<br />

distractions.<br />

• Set specific “business” hours. This is<br />

particularly important if you have young<br />

children. It can be very difficult for<br />

children to understand that they can’t<br />

disturb us while we’re working. If you<br />

have an office, close your door and<br />

place a do not disturb sign on it. This is<br />

particularly important if you are making<br />

client calls because it prevents family<br />

members from inadvertently barging in<br />

on you during a critical call.<br />

• Use a “to do” list—everyday. Having<br />

a list of what you need to accomplish<br />

each day can help keep you focused;<br />

otherwise, it becomes too easy to do<br />

other things around the house. If you<br />

know that you need to accomplish a<br />

certain number of tasks by the end of<br />

the day, it can prevent you from getting<br />

distracted during the day. One of the<br />

challenges with this is that household<br />

duties or running errands are more<br />

enjoyable compared to work we have<br />

to complete. However, I have frequently<br />

found that once I get involved in my<br />

task, the desire to do something else<br />

fades.<br />

• Set deadlines for the projects you’re<br />

working on. Although I don’t have<br />

anyone holding me accountable to these<br />

deadlines, it find that this approach can<br />

help keep me on track. You can also<br />

share these deadlines with other people<br />

to help keep yourself focused especially<br />

if this type of accountability works for<br />

you.<br />

• Give your permission to relax from timeto-time.<br />

It’s okay to allow yourself to get<br />

distracted once in a while. As long it’s<br />

not a regular occurrence, you don’t have<br />

to worry too much about it. However,<br />

if your relaxation time overtakes your<br />

work time, then you need to reconsider<br />

your priorities.<br />

• Share your goals and objections with<br />

a group of advisors. This type of<br />

accountability works well for many<br />

people because they know they will<br />

have to report their progress on specific<br />

projects.<br />

• Recognize that the results you achieve<br />

are a direct result of the effort you put<br />

into your work. When I first started my<br />

private practice, it was easy to put aside<br />

work and do chores or run errands. In<br />

my first year, I treated work like a parttime<br />

job, clocking an average of 20-25<br />

When you work<br />

from a home office<br />

it is easy to get<br />

distracted from<br />

work, especially<br />

if it is work that<br />

you do not<br />

particularly enjoy<br />

like prospecting or<br />

cold calling.<br />

hours per week. When I evaluated my<br />

results at the end of the year I realized I<br />

couldn’t afford to maintain this mentality.<br />

So I started working more. And, I got<br />

better results. I eventually learned that<br />

the more effort I put into my work, the<br />

better results I achieved in terms of the<br />

revenue and income I generated. This<br />

made it easier to avoid the distractions<br />

and focus more on my work.<br />

• Lastly, you can try an approach I<br />

learned from Brian Tracy many years.<br />

When you find yourself procrastinating<br />

on a particular task or project, repeat<br />

the following three words to yourself<br />

over and over. “Do it now.” This can be<br />

a great way to prevent yourself from<br />

getting distracted by other things you<br />

would prefer to do.<br />

Distractions are sometimes positive. A break<br />

away from work can clear your mind, give<br />

you the opportunity to refresh yourself,<br />

and increase your energy level. However, it<br />

is important to remember that you have a<br />

responsibility to yourself and your business<br />

to limit these distractions.<br />

Kelley Robertson works with specialty retailers to help them capture more from each sale. He is the author of two books including the best-seller, Stop, Ask &<br />

Listen—Proven Sales Techniques to Turn Browsers into Buyers. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter<br />

available at http://www.RobertsonTrainingGroup.com.

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