Pedro Mata, President & CEO Chili Systems - Keyson Publishing

Recommendations
Communications Specialist at Keyson Publishing
1) “I’ve gotten to know Lauren’s public relations and communications work through
her roles with the financial services, travel and IT sectors. She has a tremendous
grasp of complex information and the ability to effectively write press releases and
articles that express timely and nuanced ideas relevant to her clients.” November
19, 2009
Ivy Cohen , President and CEO , Ivy Cohen Corporate Communications, Inc.
was with another company when working with Lauren at Keyson Publishing
2) *“Lauren Keyson is an excellent writer with outstanding communication skills. She
is able to work with all types of media and communications, including the Web,
blogs, newsletters, news releases, corporate communications, print publications,
social media, video, radio and TV. She also has strong researching skills. She has
an amazing way of finding solutions to problems and handling everything with
intelligence and calm. She has a strategic mind that can see behind the obvious
and create brilliance. She is someone who can be counted on in any business
situation. I highly recommend Lauren.” November 23, 2009
Gail Michelsen , Director of Marketing , Corollary, Inc.
was with another company when working with Lauren at Keyson Publishing
3) “Lauren was instrumental in building brand awareness for our technology products
through her PR and promotion efforts. Laurens duties included interfacing with
various media outlets and channels, organizing and executing trade show events,
and developing a branded public access television series that provided a public
educational service to consumers while unobtrusively promoting our products.
Furthermore, Lauren is a pleasure to work with, easy going, and well liked making
her the perfect addition to a growing enterprise requiring a professional and
personable media/PR liaison.” November 19, 2009
Top qualities: Great Results , Personable , High Integrity
4) Pedro Mata
I hired Lauren as a Business Consultant in 2003, and hired Lauren more than once
“I’ve gotten to know Lauren’s public relations and communications work through
her roles with the financial services, travel and IT sectors. She has a tremendous
grasp of complex information and the ability to effectively write press releases and
articles that express timely and nuanced ideas relevant to her clients.” November
19, 2009
Pedro Mata, President & CEO Chili Systems
Hired Lauren as a Business Consultant in 2003 , and hired Lauren more than once

Public Relations Manager at SNL Financial
“As a consultant, then via a PR agency, and finally as a full-time employee, Lauren
provided SNL Financial with diligent media relations support for several years. Her efforts
when SNL's program of public relations outreach was in its infancy laid the groundwork for
the extensive recognition the firm now receives in the business press. Not only is Lauren a
hard worker with a wide network of media contacts, she's also one of the nicest people
you'll ever have the privilege of meeting in the workplace.” January 9, 2010
1) Richard Wilkes , Director of Marketing , SNL Financial
managed Lauren at SNL Financial
“Lauren helped SNL increase our visibility in the print, radio and televisions areas. She is a
very hard worker with an extensive network of business contacts and is results-oriented.”
November 19, 2009
Top qualities: Great Results , Expert , Creative
2) David Kungl
*“Lauren is one the smartest, most creative writers and editors-in-chief that I have ever
worked with. She is wired for business, and has remarkable instincts for innovative and
new content that will be attractive to readers; and has experimented and embraced every
new media delivery mode, including the internet years before it was mainstream. Add to
that the fact that she is one of the easiest people to work with, and friendliest, and it is no
wonder that her circle of influence expands incredibly every year. Go Lauren. Gregg
Amonette, SVP Bus Dev Ultimate Escapes, Inc.” November 19, 2009
3)Gregg Amonette , Exec VP , Multex.com, Inc.
worked with Lauren at SNL Financial
Communications Director at Instinet Corporation
“Lauren was instrumental to our communication efforts at Instinet. While working with her I
was impressed not only by her writing skills, but also by the breadth and depth of our
contacts in the media industry.” December 10, 2009
Russ Koesterich , Director of Investment Strategy , Instinet corporation
worked with Lauren at Instinet Corporation
Managing Editor/Editor at BUYSIDE MAGAZINE
1) “I have known Lauren for approximately 14 years. My initial interaction with her was
to provide editorial content in the realm of pharma, biotech and medical device
stocks. This material was created for an audience of money managers, analysts,
investment bankers and venture capitalists. I found Lauren to be extraordinary in

her ability to deal with multiple people simultaneously while always giving personal
attention in a patient manner when it was needed. She never complained, and
when she needed content in a hurry she cajoled with humor without ever losing her
poised demeanor or professionalism for even one moment. Lauren is an
outstanding manager and person. Her well of talented service providers never runs
dry because she has developed lengthy and sincere personal relationships that
remain solid-- even when her colleagues have gone into new fields. I am honored
and happy to recommend Lauren Keyson. Dr. George S. Mack Managing Director
BioDecade” November 19, 2009
George S. Mack , Managing Director , BioDecade
Was a consultant or contractor to Lauren at BUYSIDE MAGAZINE
2) “Lauren is great at managing a staff of writers and making editorial decisions based
on sound journalistic protocal. Creating relationships with experts and contributors
is a natural talent and she gets projects completed pre-deadline.” November 19,
2009
Jim Patrick , Publisher , Buyside Magazine
Lauren at BUYSIDE MAGAZINE
Editor for Napa/Solano and Marin/Sonoma Business Journals
“Lauren has worked as an editor of one of our Business Journal's. Her work was accurate
and complete. She met deadlines. Lauren also created a network of news sources that
enabled her to break stories on a regular basis. Lauren was respected by colleagues.”
Ken Clark , Publisher , North Bay Business Journal
Communications Consultant/Director at Ultimate Escapes Luxury Destination
Clubs
1) “Lauren is one of the most hard-working, dedicated, organized and intelligent
managers I have ever had the pleasure of working with. She does not quite until the
job is done, and done right. She always goes above and beyond what is asked of her,
and master's the art of multi-tasking. She is always on top of current trends in the
communications industry, and is a forward thinker, always available with fresh ideas.
Lauren is truly an incredible asset to any business.” November 19, 2009
Rachael Martin , Marketing/Communications Coordinator , Ultimate Escapes
reported to Lauren at Ultimate Escapes Luxury Destination Clubs 2
2) “Lauren consistently produces a communications workflow that prioritizes multiple
demands into a concise, positive, and effective message. Lauren's expertise in the
three tenets of communication -- crafting a message, managing its distribution and
delivery, and awareness of her audience -- provides a reliable foundation for
collaboration. That foundation, paired with her responsive flexibility, produces vibrant
messages in a variety of fields, from financial forums to international travel.” November

19, 2009
Craig Gummer , Principal | Creative Director , Agency CG
was a consultant or contractor to Lauren at Ultimate Escapes Luxury Destination Clubs