2009 Brand Programs-At-A-Glance - Citgo
2009 Brand Programs-At-A-Glance - Citgo
2009 Brand Programs-At-A-Glance - Citgo
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<strong>2009</strong> <strong>Citgo</strong> branding and incentive programs at-a-glance<br />
PROGRAM DETAILS ENROLLMENT CONTACT(S)<br />
PROGRAM DETAILS ENROLLMENT CONTACT(S)<br />
<strong>2009</strong> Quarterly GROWTH<br />
INCENTIVE program<br />
CITGO GROW BUCKS<br />
Quarterly incentive payments will be paid on all<br />
incremental-invoiced branded gallons purchased for a<br />
given quarter in <strong>2009</strong> versus the same quarter in 2008<br />
at the following rates:<br />
100,000 to 300,000 gallons = 0.5 cents per gallon (cpg)<br />
300,001 to 450,000 gallons = 0.75 cpg<br />
450,001 to 600,000 gallons = 1.00 cpg<br />
600,001 to 750,000 gallons = 1.25 cpg<br />
> 750,000 gallons = 1.5 cpg<br />
There is a maximum payout per Marketer of $250,000<br />
per year.<br />
Signing bonus for new-to-CITGO locations.<br />
Payment made via check when location reaches<br />
“C” status.<br />
60,000 - 99,999 GPM = $15,000<br />
100,000 - 149,999 GPM = $20,000<br />
150,000+ GPM = $25,000<br />
All Marketers are eligible if (1) account<br />
is in good standing, (2) branded gasoline<br />
purchases meet the minimum of ninety<br />
percent (90%) of the monthly quantity of<br />
gasoline listed in the current Marketer<br />
Franchise Agreement, and (3) there is<br />
not a Marketer Franchise Agreement<br />
addendum that prohibits this specific<br />
program.<br />
Location must be approved for<br />
branding to qualify. (“A” Status)<br />
Region Marketing<br />
Program Managers<br />
Region <strong>Brand</strong> Managers<br />
CASH BACK PROGRAM<br />
(formerly CITGO BounceBack ® )<br />
RETAILER SOLICITATION<br />
IMPACT MAILER PROGRAM<br />
CONVERSION KIT<br />
CITGO WELCOME KIT<br />
Create customized fuel discounts, attracting more<br />
repeat customers and more CITGO credit card<br />
purchases. For CITGO Plus, CITGO Gift and CITGO<br />
Business cards only.<br />
Three mailers directed to potential Retailers at no cost<br />
to Marketer. Allow two weeks for start.<br />
1st mailing - Trimark Mailer<br />
2nd mailing - Trimark Paperweight<br />
3rd mailing - CITGO Pen<br />
The CITGO brand conversion kit is automatically<br />
shipped when new-to-CITGO locations reach “B”<br />
status. The look and feel continues the locally owned<br />
and operated message. Additionally, it encourages<br />
consumers to convert their current gas card to one of<br />
the many CITGO credit cards available to them.<br />
Various items for new-to-CITGO Retailers at<br />
no cost to Marketers.<br />
All CITGO-branded<br />
retail locations<br />
Marketnet Path: <strong>Brand</strong>Management>><br />
Marketer <strong>Programs</strong>>>Retailer Solicitation<br />
Impact Mailer>>Click here to enroll link<br />
New-to-CITGO retail locations<br />
Prompted by new mechanical<br />
imprinter orders.<br />
Marketing Support Managers<br />
Marketing Support Managers<br />
Marketing Support Managers<br />
Marketing Support Managers<br />
BRAND INSTALLATION PROGRAM<br />
Pay installation costs for new-to-CITGO locations at<br />
the following rates:<br />
60,000 - 149,999 GPM = $20,000<br />
150,000+ GPM = $25,000<br />
Requires Region<br />
Manager approval.<br />
FAT FUND $.0020 x estimated <strong>2009</strong><br />
invoiced gasoline volume<br />
50 Percent Reimbursement:<br />
Driveway Asphalt Sealing<br />
Canopy Lighting<br />
LED Message Boards<br />
Pump Topper Price Signs<br />
CRINDS<br />
Highway Logo Signs<br />
POS Training<br />
ID/Price Sign Maintenance<br />
Ameristore Plans<br />
Interior Graphics Design<br />
Additional Image Impact Initiative Inspections<br />
Grand Openings<br />
Back-Office Hardware<br />
Data Management<br />
Hi-Speed Communications<br />
Pump Island POS<br />
Purchase of CITGO Cold Air Balloon<br />
Pre-approved Ads for TV, Radio, Billboards<br />
and Direct Mail<br />
100 Percent Reimbursement:<br />
LED Price Signs<br />
CITGO-Approved Loyalty <strong>Programs</strong><br />
CITGO Uniforms/Nametags<br />
Upgrades to New Euro-Sign System<br />
Restroom Cleaning Service<br />
POS Software Upgrades<br />
Pole-Mounted Pump Numbers<br />
Installation of <strong>Brand</strong>ing Materials for<br />
New and Existing Locations<br />
Cladding Kits for Existing Locations<br />
In-Store POS<br />
Trash Cans with CITGO Logo<br />
PCI-Compliance Software Upgrades<br />
Restroom Cleaning Supplies (when purchased<br />
through an approved vendor)<br />
Location-Level Community Involvement Program<br />
Citi Credit Card Greeter Program<br />
Cash Back POP Kits<br />
Ritter Image Impact Initiative Classes<br />
Submit claims via MarketNet.<br />
Claims paid when documentation<br />
received and approved by CITGO.<br />
Region <strong>Brand</strong> Managers<br />
Marketing Support Managers<br />
CITGO BUYING GROUP<br />
LOYALTY PROGRAM<br />
CBC Learning Center<br />
UNIFORMS & NAMETAGS<br />
CITGO/SWISHER<br />
RESTROOM PROGRAM<br />
Buying club that pays national rebates for qualified programs.<br />
No out-of-pocket expense for Marketer or Retailer.<br />
Create your own FuelLinks ® loyalty program through<br />
preferred vendor, MetroSplash.<br />
Integrated into CITGO network. Works with most widely<br />
used POS sysytems.<br />
Retailer training via seminars and online<br />
training modules.<br />
Preferred vendor is CINTAS.<br />
Materials qualify for 100 percent FAT funding.<br />
CINTAS catalog and $200 redemption form included in<br />
Welcome Kit to new locations.<br />
Preferred CITGO Weekly Restroom Cleaning Program.<br />
Qualifies for 100 percent FAT funding, including service<br />
and supplies.<br />
All CITGO Marketers and branded<br />
locations.<br />
Contact Dan Rickel to find out if your<br />
POS system is FuelLinks ® compatible.<br />
Contact Marketing Support Manager to<br />
request POP Materials.<br />
All CITGO Marketers and branded<br />
locations.<br />
All CITGO-branded locatons.<br />
All CITGO-branded locatons.<br />
CITGO Buying Group<br />
1-866-902-4846<br />
Dan Rickel<br />
1-800-331-5483, ext. 5238<br />
drickel@citgo.com<br />
Marketing Support Managers<br />
Clay Leonard<br />
Consolidated Buying Company<br />
1-866-861-5588<br />
www.cbclearningcenter.com/citgo<br />
CINTAS<br />
1-513-573-4917<br />
mcallister@cintas.com<br />
David Goodwin<br />
Swisher Hygeine<br />
1-877-7SWISHER<br />
CITGO Image Impact Initiative<br />
(formerly CITGO IVP)<br />
AMERISTORE<br />
Two inspections yearly. 24-question survey (weighted).<br />
All gold-certified locations participate in rewards program.<br />
Each gold-certified location receives instant recognition<br />
($20 gift cards and certificates) for on-duty personnel.<br />
The owner/manager of each gold-certified location<br />
receives choice of awards ($75 value). Three waves of<br />
POP at a reduced cost of $175.<br />
New build plans, retrofit kits and<br />
interior graphics.<br />
Materials qualify for 50 percent FAT funding.<br />
All CITGO-branded<br />
retail locations<br />
Contact preferred vendor Mountain<br />
Commercial Graphics<br />
Region <strong>Brand</strong> Managers<br />
Jonathan Coronado<br />
Mountain Commercial Graphics<br />
1-800-950-4923<br />
jonathan@mountain-cg.com<br />
Region Marketing<br />
<strong>Programs</strong> Managers<br />
Marketing Support Managers<br />
Region <strong>Brand</strong> Managers<br />
CONTACTS CENTRAL REGION NORTHEAST REGION SOUTHERN REGION<br />
David McCollum<br />
1-800-32-CITGO, ext. 1697<br />
dmccoll@citgo.com<br />
Toni Theis<br />
1-800-32-CITGO, ext. 1796<br />
ttheis@citgo.com<br />
Eric Kolber<br />
1-800-32-CITGO, ext. 5947<br />
ekolber@citgo.com<br />
Amy Wright<br />
1-800-32-CITGO, ext. 4160<br />
aramsey@citgo.com<br />
Angela Swan<br />
1-800-32-CITGO, ext. 4944<br />
aswan@citgo.com<br />
Sue Pascarella<br />
1-800-32-CITGO, ext. 5717<br />
spascar@citgo.com<br />
Ray Vaslavsky<br />
1-800-32-CITGO, ext. 4244<br />
rvaslav@citgo.com<br />
Debbie Stokley<br />
1-800-32-CITGO, ext. 4874<br />
dstokle@citgo.com<br />
Susan Edge<br />
1-800-32-CITGO, ext. 1995<br />
dedge@citgo.com
dependability<br />
more_for value people<br />
partnerships<br />
reliability<br />
accessibilty<br />
community<br />
support<br />
programs<br />
success<br />
opportunities<br />
Going to Market with CITGO<br />
As a petroleum Marketer, we know you have many options in how you<br />
choose to go to market. Today’s seismic changes in our economy and industry<br />
have made this decision more critical than ever, and the last thing you need<br />
to worry about is the reliability and responsiveness of your supplier.<br />
CITGO is a major force in the U.S. energy arena, with state-of-the-art<br />
assets and streamlined operations. If you ask anyone what brought us to<br />
this point, the answer is the same: an unwavering dedication to customer<br />
service. As a supplier with a decades-long tradition of 100 percent<br />
dedication to the independently owned and operated Marketer and<br />
Retailer class of trade, CITGO knows our success is inherently and<br />
fundamentally tied to yours.<br />
Unlike other brands, CITGO believes that no one knows your<br />
customers, your market or your needs like you do. CITGO offers you<br />
the flexibility to leverage a nationally known brand while enabling<br />
you to maintain your individual way of doing business. And CITGO<br />
backs it up with a winning slate of programs that our customers tell<br />
us are positively the best in the industry. Go ahead. Take a look at our<br />
<strong>Brand</strong>ing and Incentive <strong>Programs</strong> and find out why!<br />
There at every turn. ®<br />
There at every turn. ®
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